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Facebook Begins Tracking Non-Users Around the Internet (theverge.com)

Amar Toor, reporting for The Verge: Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, "like" buttons, and other plug-ins embedded on third-party sites to track members and non-members alike (Editor's note: link swapped with a non-paywall source). The company says it will be able to better target non-Facebook users and serve relevant ads to them, though its practices have come under criticism from regulators in Europe over privacy concerns. Facebook began displaying a banner notification at the top of its News Feed for users in Europe today, alerting them to its use of cookies as mandated under an EU directive.Mark Wilson of BetaNews adds that Facebook has outlined these changes in its cookies policy page. As part of which, the company is now allowing Facebook users to opt-out of the ad scheme by making changes to their Facebook settings. For users that don't have a Facebook account, they can opt-out through Digital Advertising Alliance in the United States and Canada, and the European Interactive Digital Adverting Alliance in Europe.

69 of 124 comments (clear)

  1. "Begins?" by Anonymous Coward · · Score: 5, Insightful

    As anyone who's used RequestPolicy, NoScript or uBlock could tell you: any page with a Facebook like button is a tracker. Why, we even had an article about this... six years ago.

    1. Re:"Begins?" by bhcompy · · Score: 2

      And NoScript takes care of this problem pretty well.

    2. Re:"Begins?" by Sir_Eptishous · · Score: 2

      Agreed that this isn't new, more like describing another star system taken over by the Empire...
      The more you tighten your grip, the more star systems will slip through your fingers

      Unfortunately, we don't have any Jedi to get us out of this one.

      --
      We play the game with the bravery of being out of range
    3. Re:"Begins?" by Dins · · Score: 3, Informative

      I recently blocked the domain facebook.com in my hosts file. Noscript, uBlock, and Privacy Badger are likely more useful, but it sure felt good to do.

    4. Re: "Begins?" by Anonymous Coward · · Score: 2, Informative

      Don't forget their content delivery network

    5. Re:"Begins?" by GameboyRMH · · Score: 2

      "Begins" should be read as "now admits it is"

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
  2. Digital Advertising Alliance by U2xhc2hkb3QgU3Vja3M · · Score: 1

    http://www.aboutads.info/ is the domain I found for Digital Advertising Alliance. Can anyone confirm?

    1. Re:Digital Advertising Alliance by msmash · · Score: 1

      It is for the United States. I have added the links to the story, please have a look. Thanks.

    2. Re:Digital Advertising Alliance by AmiMoJo · · Score: 4, Interesting

      Don't bother, it's a trap. The "opt out" works by setting a cookie on your computer. If you care at all about stopping tracking, you already block such cookies anyway.

      Privacy Badger and uBlock Origin are much, much more effective. Since they can't offer a way to opt in, the nuke-it-from-orbit option is the only one left.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Digital Advertising Alliance by U2xhc2hkb3QgU3Vja3M · · Score: 1

      I've always had 3rd-party cookies disabled anyway, so even if I wanted I couldn't use their "service".

    4. Re:Digital Advertising Alliance by DarkOx · · Score: 2

      I have found the best approach is to setup squid + sslbump + privoxy. The last of which can mutilate all cookies to be session cookies. This effectively prevents lots of the trackers from functioning. I also always have my user agent molested to be a recent version of chrome on Windows 8 64 ( i have to adjust periodically). That way the user agent is dead common and they can't track individual devices behind my NAT as easily. I have a cron job that runs to release the DHCP lease from my ISP every night and gets a new address. I do get a different IP almost every day that way.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    5. Re:Digital Advertising Alliance by JackieBrown · · Score: 2

      Sounds like you take allot of enjoyment browsing the web - or at least preparing to be able to browse the web.

    6. Re:Digital Advertising Alliance by Stan92057 · · Score: 1

      unless off course they ignore the 3rd party disabled cookies setting. is that possible even?

      --
      Jack of all trades,master of none
    7. Re:Digital Advertising Alliance by Sloppy · · Score: 5, Funny

      Anything worth doing, is worth doing while geekily obsessing over all the details.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    8. Re:Digital Advertising Alliance by GameboyRMH · · Score: 1

      No, that's enforced by the browser based on the domain name of the site setting the cookie, websites have no say in it.

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    9. Re:Digital Advertising Alliance by DarkOx · · Score: 1

      I enjoy the web a lot more than I do when browsing from somewhere I don't have this setup in place like on my mobile and stuff. I probably should replace my ssh VPN with openVPN so I can get a client and tunnel my mobile back home thru it all.

      A lot of ads and crap still slip through the filters and its bad enough but man I am always stunned to see what most people are putting up with.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    10. Re:Digital Advertising Alliance by Stan92057 · · Score: 1

      Well that's good and good to know. Thanks.

      --
      Jack of all trades,master of none
    11. Re:Digital Advertising Alliance by 93+Escort+Wagon · · Score: 1

      Yeah, it's funny - I looked at the page, and it basically told me "we can't opt you out of these sites' tracking you because your web browser is blocking third party cookies. Please allow third-party cookies to use our site."

      OR... I can just keep blocking third-party cookies, and routinely wiping all browsing data.

      --
      #DeleteChrome
  3. Opt Out Policy? by Archangel+Michael · · Score: 5, Interesting

    Fuck YOU Facebook.

    So, to Opt out of being tracked by you, I have to go to yet another place (which is not obvious) and sign up to not be tracked. Fuck you world which allows this shit to be acceptable.

    1) Use Tor
    2) Use Incognito Mode
    3) Time to block cookies, delete cookies, and so on.

    http://www.howtogeek.com/63721...

    Did I mention ... FUCK YOU FACEBOOK!

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    1. Re:Opt Out Policy? by Sir_Eptishous · · Score: 1

      For once I agree with you.

      --
      We play the game with the bravery of being out of range
    2. Re:Opt Out Policy? by beh · · Score: 1

      Eloquently put, young one!

      Couldn't agree more.

    3. Re:Opt Out Policy? by Luthair · · Score: 2

      Not really different than any other advertising network. Just use an ad blocker and block the facebook domains for third party.

    4. Re:Opt Out Policy? by Archangel+Michael · · Score: 1

      Something about "broken clocks" ?? ;)

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    5. Re:Opt Out Policy? by mlw4428 · · Score: 2, Insightful

      So you're mad because sites that provide free content let Facebook pay for the content YOU decide to consume and Facebook makes that money by tracking what you do (again on sites that YOU choose to go to) and selling adspace to advertisers they think you will like? How entitled and spoiled you people are. You just have to throw on an extension or two. In exchange you get to look at someone else's work (that they're expecting to get paid for) for free. This is like your being a freeloading bum who is being told that to keep pitching your tent in someone else's back yard, that you have to at least bury your shit in a hole and not take a dump on their grill. Boo-hoo. Don't browse the web or only go to those "marvelous" open source content pages that suck (or Wikipedia who will spam you for weeks asking for donations).

    6. Re:Opt Out Policy? by JustAnotherOldGuy · · Score: 1

      You and I have disagreed about a variety of things, but I'm with you on this one.

      Fuck Facebook and all their cronies as well. Fuck them ALL.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    7. Re:Opt Out Policy? by thegarbz · · Score: 1

      Fuck you world which allows this shit to be acceptable.

      While I agree with Fuck You Facebook, we're in a world of information economy. Why I didn't even pay someone to post this reply to you, and we enjoy almost limitless content for free thanks to this bizarre economy where someone tries to make sense of our browsing habits.

      Facebook is nothing more than an advertising network just like any other in this case.

    8. Re:Opt Out Policy? by cjjjer · · Score: 1
    9. Re:Opt Out Policy? by Blaskowicz · · Score: 1

      There a site out there that puts the so-called social trackers behind a toggle button for each. The audience is geeky, but it's by large (french speaking) Windows users and gamers that care about the news about the latest graphics driver or piece of hardware. Still, the web site has been around for as long as slashdot and like slashdot there's basic respect for the users.
      You still need blocking for the billions other web sites.

    10. Re:Opt Out Policy? by TheGratefulNet · · Score: 1

      How entitled and spoiled you people are

      'republican typing' detected.

      but you didn't use enough of the magic keywords, like STEALING, and CONTENT and PIRATES.

      come on. you'll get a much better troll score if you hit more of the talking points from your party.

      --

      --
      "It is now safe to switch off your computer."
    11. Re:Opt Out Policy? by jenningsthecat · · Score: 1

      So you're mad because sites that provide free content let Facebook pay for the content YOU decide to consume...

      Most of the time I have no way of knowing beforehand that a site I'm about to visit has signed a deal with the Devil. Who do I ask? How do I know the answer is truthful? It's kinda like going on a date with someone who seems responsible and honest but whom you find out, (after the two of you have had sex), is indiscriminately promiscuous and riddled with STDs.

      How entitled and spoiled you people are.

      "Entitled and spoiled" for being indignant about being stalked around the Web? Grow up.

      You just have to throw on an extension or two.

      Which is essentially what GP said he was planning to do. He seemed more than a tad grouchy about it, but I really don't blame him. And perhaps he was also being angry on behalf of the people who don't even know that they should protect themselves against this shit, never mind knowing how to do it.

      In exchange you get to look at someone else's work (that they're expecting to get paid for) for free.

      All too often it's more like an attractive neighbour unexpectedly flashing you over the back fence and then expecting to be paid for it.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    12. Re:Opt Out Policy? by bingoUV · · Score: 1

      Because these methods will result in 404 Not Found?

      --
      Bingo Dictionary - Pragmatist, n. A myopic idealist.
  4. sick, sad, world by Thud457 · · Score: 4, Funny

    Whatever happened to their motto "don't be evil"?

    Oh. wait, that wasn't them.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:sick, sad, world by Salgak1 · · Score: 2

      Really. Although, more and more, I'm thinking Google, Facebook, Microsoft, Oracle, and all the rest, have started using "50 Shades of Grey" as the basis of their management philosophy. . .

    2. Re:sick, sad, world by Anonymous Coward · · Score: 1

      > "Whatever happened to their motto "don't be evil"?"

      That was meant for us, not them.

    3. Re:sick, sad, world by TheGratefulNet · · Score: 1

      bonus points for the daria ref ;)

      --

      --
      "It is now safe to switch off your computer."
  5. I use Ublock Origin by Spy+Handler · · Score: 1

    will it block Facebook tracking ad shit?

    1. Re:I use Ublock Origin by AmiMoJo · · Score: 2

      Try enabling the Easy Privacy list in the uBlock options, that will nuke it. I also recommend installing Privacy Badger along side uBlock for the best possible protection from stalkers.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:I use Ublock Origin by Luthair · · Score: 1

      You'll need the social blocking list

  6. We've become Idiocracy by Sir_Eptishous · · Score: 4, Insightful

    When the wealth created by companies like Google, and FB(eventually?) is based upon advertising.
    Advertising?!? Really?

    Industrial Age
    Information Age
    Advertising Age

    --
    We play the game with the bravery of being out of range
    1. Re:We've become Idiocracy by Salgak1 · · Score: 1

      Welcome to Slashdot, I love you ! (and, it's got Electrolytes ! What nerds crave. . . )

    2. Re:We've become Idiocracy by U2xhc2hkb3QgU3Vja3M · · Score: 1

      Industrial Age
      Information Age
      Advertising Age
      Shoe Event Horizon

      (Radio version if you're not at work)

  7. facebook can go die in a fire by Anonymous Coward · · Score: 1

    Seriously, facebook needs to go die in a fire, it contributes nothing useful to society, causes all sorts of mental health issues and invades privacy of people who want nothing to do with it.

    The Stasi ain't got shit on Facebook.

    1. Re:facebook can go die in a fire by h8sg8s · · Score: 1

      I'm over 50 and regularly deal with Millennials and other 'younger' folks on a professional basis and they fall into 2 distinct camps:
      1) Reasonable and interested in the wider world around them and where they fit into it. Well informed and knowledgeable.
      2) Glued to FB/Twitter/texting to such an extent that it has become their *only* source of information. These folks regularly fall into holes (figurative and literal), walk into utility poles and kill others while driving. These are some of the most shallow and self-absorbed beings I've ever encountered. They make me concerned for our species.

      Yes, I know this isn't limited to those on the younger end of life, but its effects seem most profound there.

      --
      Organization? You must be joking..
  8. Privacy Badger by ssam · · Score: 4, Interesting

    Everyone here is already using Privacy Badger ( https://www.eff.org/privacybad... ) or similar right?

    1. Re:Privacy Badger by OzPeter · · Score: 1

      As per your link

      Will you be supporting any other browsers besides Chrome / Firefox?

      In the near future we hope to release Privacy Badger for Opera, Safari, and Firefox Mobile. Unfortunately at the moment we cannot support Internet Explorer, since current version IE appears to be incompatible with how Privacy Badger works at a technical level. (With that said, if you would like to work on porting Privacy Badger to other platforms, please let us know!)

      --
      I am Slashdot. Are you Slashdot as well?
    2. Re:Privacy Badger by Kargan · · Score: 1

      I wasn't. But I am now!

      --
      Palaces, barricades, threats, meet promises
  9. Opting Out of Being REMINDED of Tracking by Anonymous Coward · · Score: 1

    > So, to Opt out of being tracked by you,

    You are confused. You can not opt out of being tracked. Google, facebook, etc, they are all the same -- none of these opt-out settings actually stop them from tracking you.

    All you get by opting out is that they won't show you ads based on the data they have collected. But they are still collecting it and using it for other things like feeding it into profiling databases to target you in other ways - like what crap to send you in the mail and to resell to political campaigns for them to target you for phone calls. And if you ever stop opting out, they will use all the data they have been collecting to show you customized ads.

    Opting out is just opting out of being reminded they are tracking you. The only real way to opt out is to block them with tools like adblock, privacy badger, requestpolicy, self-destructing cookies, noscript. decentraleyes, disconnect, etc. And the big one that few people talk about - use a VPN and change your exit node frequently so they can not track you by IP address.

  10. I 'opt-out' by never keeping any cookies by kheldan · · Score: 1

    All cookies and cache get cleared when I close my browser, and I use NoScript, AdBlock, and a number of other plug-ins that keep that crap out of my browser in the first place. Failbook can enjoy tracking my middle finger.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    1. Re:I 'opt-out' by never keeping any cookies by Pow · · Score: 1

      This is a good solution but is there a way to add exceptions for some sites? If yes, which browser is this?
      I don't want to go through extra verification when logging into my online banking site because the cookies are missing or having to log into e.g. slashdot every time I restart the browser.

      Maybe a feature to override cookie TTL can solve this. Force maximum lifetime of cookie to be 30 seconds (configurable) except for whitelist hosts.

    2. Re:I 'opt-out' by never keeping any cookies by kheldan · · Score: 1

      I use an add-on for Firefox called "selective cookie delete" that allows you to create a whitelist (or blacklist) of sites to either keep or prevent cookies.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  11. I assumed they were already doing that by Sloppy · · Score: 1

    I am totally shocked to see the word "begins" in the headline. Has anyone verified it's true? I thought the whole damn point of persuading websites into using "like" buttons and other widgety things, was that they were already extremely interested in people who don't directly use Facebook's website, so they wanted them to talk to those peoples' browsers on the side.

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  12. Ghostery by mattwarden · · Score: 1

    You're welcome

    1. Re:Ghostery by Anonymous Coward · · Score: 1

      Ghostery has gone down the shitter with their new redesign. Previously you could opt-in to having them semi-anonymously share the list of trackers that you blocked, that is how they made their money. And that was enough to scare some people off.

      But now you can't even change ANY settings without going to their website, and they try really hard to trick you into creating an "account," its a total fustercluck. But the most trust-destroying thing they've done is to remove critical reviews from their listing on mozilla's website. Some reviewers have been complaining about it, and I didn't believe them until my own review got disappeared.

      Ghostery depends on us trusting them, which is especially important given their arms-length connection to the advertising industry. But they seem bound and determined to fuck that up.

      FWIW, I reverted back to the last 5.x release and locked it in permanently. When it stops getting updates to its block list, I will be moving on to privacy badger or some other more trustworthy protection.

  13. Looks like by no-body · · Score: 1

    we need an automatic cookie vacuum cleaner running every 30 seconds....

    1. Re:Looks like by Alumoi · · Score: 1

      You mean something like Self-destructing Cookies?

  14. Stalking and g'bye by h8sg8s · · Score: 1

    FB has smoothly transitioned from tracking to stalking. A big NOPE and goodbye to all my FB friends as I delete my account and never use it again.

    --
    Organization? You must be joking..
  15. For users that don't have a Facebook account... by entropy01 · · Score: 1

    "they can opt-out through Digital Advertising Alliance..." Thanks, but I opted out with script and ad blockers a looong time ago.

  16. hosts file by 101percent · · Score: 1

    /etc/hosts guys

  17. I HATE FACEBOOK!!!! by FudRucker · · Score: 1

    some of my family and friends use facebook, so i tried it after a cousion goaded me in to signing on to a facebook account, i hate facebook, it is spammy and divisive and manipulative , i deleted my account and quit using facebook after only a few days, my friends have my phone number and email address so they can call or text or email me if they want to contact me, facebook can go to hell for all i care

    i hope somebody finds zuckerberg and sucker-punches him in the nose for me

    --
    Politics is Treachery, Religion is Brainwashing
  18. Re:to fuckerberg by 93+Escort+Wagon · · Score: 1

    Zuckerberg has already made his billions... he doesn't really care what you do.

    --
    #DeleteChrome
  19. Re:ding dong by Tsingi · · Score: 1

    Annoying content that you don't want to see and don't see if you block them. But you know that. Blocking Facebook Javascript might help a bit too.

  20. Backwards system by wardrich86 · · Score: 1

    Why do non-users have to Opt-Out of something they never signed up for? Shouldn't the correct method be that they have to opt-IN?!

  21. "Hi, I'm Marky.... by swschrad · · Score: 1

    "I see you're not using Facebook. Can I help steal your identity and expose you to phisning attempts now, too?"

    and everybody still running Office 97 clicks.

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  22. Beginning? by Ol+Olsoc · · Score: 1
    Anyone who keeps track of what is happening on their browser knows that Facebook has been tracking everyone for years.

    Years as in like - years. You have to do a little research into who it is that you are blocking, because they aren't as open as Google.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  23. Do you mean per month or per page? by tepples · · Score: 1

    If you want money use a paywall

    For some types of sites, particularly sites on which a user views only one or a few pages, a subscription cannot easily substitute for advertisements because very few people are willing to spend $4 for a whole month of access to a site just to read a single article. Selling access in granularity smaller than a month is impractical because of the transaction fees of both credit cards and Bitcoin, which tend to exceed 0.25 USD. Sites would need to band together and create a federated micropayment system. If only SatoshiPay supported more top-up options for viewers who don't already use Bitcoin...

  24. Browser feature that cleans the cookies by Pow · · Score: 1

    Need browser feature that removes all cookies created by tab when tab is closed. Have ability to add exceptions for sites where you want the cookies to persist (like banking, slashdot, etc).

    Does anything like that exist?

    Incognito mode is great and all but I need exceptions to handful of sites where I want the cookies to persist.

    1. Re:Browser feature that cleans the cookies by ToddDTaft · · Score: 1

      Need browser feature that removes all cookies created by tab when tab is closed. Have ability to add exceptions for sites where you want the cookies to persist (like banking, slashdot, etc).

      Does anything like that exist?

      The Self-destructing cookies extension in Firefox does that. By default, all cookies created in a tab get deleted a few seconds after the tab is closed. You can set overrides on individual domains to either keep cookies until the entire browser is closed or permanently.

  25. javascript by JThundley · · Score: 1

    You can't opt-out without enabling Javascript. Fuck that shit.

  26. Re:Ghostery = 'souled-out' & inferior vs. host by I4ko · · Score: 1

    Are you out of your freaking mind?

    1) Can hosts protect against shit served by the same server - NO
    2) Can hosts protect multiple devices all at once - NO
    3) Can hosts protect devices that don't allow access to hosts files - NO
    4) Can hosts protect from spam - NO, mail gets delivered, not requested
    5) Can hosts protect from inline javascript (one that is in the html body) - ding ding ding - we have a winner - NO
    6) Can you manage and monitor in a single place all that is getting blocked and who makes the requests with hosts - NO, with hosts you can't even monitor who makes requests where


    You are lying to all the gullible people by advertising hosts for something that they are not - the ultimate solution! Stop peddling them as a cure-all. They are just a single layer of the security onion, by far insufficient when standing alone.

    The proper solution is content filtering proxy like provoxy, DOM blocker inside the browser (Bingo! - Adblock/uBlock, etc), HTTP request redirector rules on your router to the privoxy proxy, DNS request redirect on the local router, a local DNS server with static entries (based on the hosts file collections), and block and log rules on the local router for the traffic hitting any of the predefined hosts, single use VMs with browsers that have webrtc, HTML5 local storage, flash, java, Silverlight and so on disabled as well.

    It's great that you are trying to raise awareness, but don't push hosts for what they are not.