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Massive Backlash Building Over Windows 10 Upgrades (fortune.com)

Some Windows users are now disabling critical updates on their systems rather than face the prospect of mistakenly upgrading to Windows 10. An anonymous reader writes: "By pushing it on users in such a heavy-handed way, Microsoft is encouraging users who have very valid reasons to stick with Windows 7/8 to perform actions that leave their machines open to attack," writes PC World's senior editor. He adds that "Over the past week, I've received more contact from readers about this issue than I have about everything else I've written over the rest of my career combined."

Now even China's official news agency is reporting that users are angry about stealthy Windows 10 upgrades, saying over 1.2 million complaints appeared on one microblogging site. It quotes a legal advisor with the Internet Society of China, who says Microsoft "has abused its dominant market position and broken the market order for fair play," saying that lawsuits would be justified over Microsoft's action. "Yang Shuo, a worker at a Beijing-based public relations company, told Xinhua that the sudden update interrupted his drafting of a business plan and led to a meeting cancellation for a deal worth 3 million yuan ($457,735). 'Just because I didn't see the pop-up reminder does not mean I agreed.'"

In a possibly-unrelated development, the Chinese military plans to send nuclear submarines into the Pacific Ocean.

27 of 501 comments (clear)

  1. EU should act over forced upgrades via deception by Anonymous Coward · · Score: 5, Insightful

    EU should act over forced upgrades via deception

    Just like they did with IE bundling, and now Google bundling.

    EU should take Microsoft to the cleaners for forcing W10 underhand

  2. Retaliatory strike by fustakrakich · · Score: 5, Funny

    The subs will sit off the coast of Washington, ready to fire at the next automatic update.... That's if they're not running Windows onboard.

    --
    “He’s not deformed, he’s just drunk!”
  3. Re:Does Microsoft even look at the microblogging s by fl_litig8r · · Score: 5, Insightful

    "Oh, and HKLM\SOFTWARE\Policies\Microsoft\Windows\WindowsUpdate /v "DisableOSUpgrade" /t REG_DWORD /d 0x1"

    Silly rabbit, the next Windows critical security update will fix that registry error you just created.

  4. And at the end of all this hoopla, by jenningsthecat · · Score: 4, Interesting

    Win 10 will dominate the Windows market, the world will move on, and Microsoft will consider defending and possibly losing a massive class action suit as merely a cost of business.

    What really needs to change across the board is the sizes of penalties in both civil and criminal suits against big companies. When the typical award is between 50 and 500 times what it is today, large corporations will tread more lightly. Until then, law suits, fines, etc. are just a business expense that the C-levels have already predicted and the bean counters have factored into their projections.

    --
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    1. Re:And at the end of all this hoopla, by Anonymous+Brave+Guy · · Score: 5, Insightful

      Win 10 will dominate the Windows market, the world will move on, and Microsoft will consider defending and possibly losing a massive class action suit as merely a cost of business.

      Presumably that is their strategy. I'm not sure it's looking so good for them so far, though. We're already most of the way through the one year period for an update to Windows 10, they have been literally giving it away and actively trying to trick people into migrating, and Windows 7 still has a much larger market share. Meanwhile, Microsoft's reputation and credibility are in tatters, probably more so with the geek and professional community than anyone else.

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    2. Re: And at the end of all this hoopla, by Anonymous+Brave+Guy · · Score: 5, Informative

      Hello. I'm a guy who makes purchasing decisions for a business. We're not moving to Windows 10. We are looking at alternatives and about to spend real money on some of them.

      You have no evidence for your claims.

      He does now.

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    3. Re: And at the end of all this hoopla, by hairyfeet · · Score: 4, Informative

      I hate having to say it, as I've been building and supporting Windows units since Win 3.1 but for my business customers? We're looking into Chromebooks with the Windows 7 units being kept for legacy applications and to run hardware that won't work anywhere else, just like I have several XP units out there running legacy devices like CNCs.

      The reasons why are simple...they are cheap, easy to manage, and for basic office work? They have more than enough power to do the job. You can manage everything locally with Google for business and if one dies who cares? Just whip out another one from the back and they are right back where they were in a couple minutes like nothing ever happened.

      MSFT is really really fucking themselves HARD with Windows 10 as they forgot the golden rule...silly rabbit, Windows is for business. They forgot those millions of small businesses are their bread and butter and by keeping control of all their phone home shit strictly for Enterprise which most of them cannot afford? They just made the competition look a HELL of a lot more attractive. Even my gamer customers are asking me about alternative like Linux and SteamOS and just keeping a Windows partition for the games that won't run as even they really don't like Windows 10. its buggy as hell, as likely to crap itself on update as a bleeding edge Linux distro, has lousy backwards compatibility and piss poor driver support.....its just not a good OS.

      My guess is by 2020 Nutella will go the way of Ballmernator, they only question is whether there will be enough customers left who give a shit for the next guy to try to save the company. What they SHOULD have done is backported both DX12 and the Windows Store and made selling add-on services and features a big money maker, with their massive server network and bandwidth they could get ahead of the curve with services like Internet TV and selling online game hosting services but they went from being a bad Apple rip-off with Ballmer to being a bad Google rip-off with extra spying and Bing! with Nutella...sigh. How they went from making something as good as win 7 to such a giant fuckup of a company is beyond me.

      --
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  5. It's THIS EASY to stop Windows 10 Upgrades. by richy+freeway · · Score: 5, Informative

    Create a blank .reg file and put this in it

    Windows Registry Editor Version 5.00

    [HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows\Gwx]
    "DisableGwx"=dword:00000001

    [HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows\WindowsUpdate]
    "DisableOSUpgrade"=dword:00000001

    Then run it, alternative manually add those keys to the registry yourself.

    Yes, I know this isn't exactly user friendly and NO it shouldn't be necessary but it works all the time, every time.

    It's even documented on the Microsoft website, go on have a look : https://support.microsoft.com/...

    Why this is STILL not common knowledge I don't know. All you get from everyone is bitching how "Microsoft shouldn't be doing this" and "how dare they have the gall to do this". If EVERYONE on Slashdot put some effort in to spreading the word about this pretty simple fix, then a LOT of people would not end up with Windows 10 when they don't want it.

    Hey maybe Slashdot could run a quick piece on it? Perhaps spread the word to some mainstream press with a link to a reg file hosted by someone trustworthy.

    Alternatively let's all just keep rehashing the same fucking discussions about how "update KBwhatever" keeps coming back when hiding that has never been they way to fix this problem.

    1. Re:It's THIS EASY to stop Windows 10 Upgrades. by richy+freeway · · Score: 4, Informative

      They documented the feature in January. I have been using it since at least February on 2 machines that I use 6 days at week and always have automatic updates on and scheduled to run at 3am. Neither have been automatically upgraded to Windows 10. 1 machine is left on 24/7, the other about 9/6.

      I have used it on at least 500 customers machines and in that time exactly none of them have been automatically upgraded to 10. I would know because I told every single one of them that if they found themselves on 10 to call me and I would roll them back to 7 remotely.

      As yet none of them have called me.

      So, yes, Microsoft may well edit these keys, they're not exactly in the business of being super nice to consumers are they.

      But what's the point now? The "free Windows 10" offer ends in about 2 months. They've had at least 4 months to nix the single most effective method of stopping the Windows 10 upgrade and yet they've not bothered. They just kept people busy pointlessly blocking a windows update and the forums and comments full of geeks moaning about how Microsoft keep fucking them about.

    2. Re:It's THIS EASY to stop Windows 10 Upgrades. by Anonymous+Brave+Guy · · Score: 5, Insightful

      But what's the point now?

      I suppose it depends on how desperate they get as the deadline nears, particularly if they don't see a huge surge in conversions at the last minute. Even when the Get Windows 10 prompts started, I wouldn't have expected Microsoft to turn an update that installs them back on after a user actively chose to hide it. Even after they'd done that, I wouldn't have expected them to bundle promotional material into an unrelated security update. Today I don't honestly know what lines they wouldn't cross any more or if there even are any.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  6. Re:Um by maugle · · Score: 4, Insightful

    "hipster"
    "SJW"

    You have no idea what those terms actually mean, do you? You just heard them used in negative contexts and know people don't like being called them and, without any further research, decided to apply them to everything you don't like.
    The businesspeople complaining about this forced intrusion on their workflows are neither hipsters, nor are they SJWs.

  7. Re:EU should act over forced upgrades via deceptio by hambone142 · · Score: 5, Insightful

    I'd like to see a nasty class action lawsuit against Microsoft in this issue. Not that I like lawyers but this is a very damaging and deceptive action on Microsoft's behalf.

  8. If only... by WegianWarrior · · Score: 5, Insightful

    ...this had been opt-in instead of try-repeatedly-to-opt-out, Microsoft might been able to gain lots of positive press for offering a newer, allegedly safer, somewhat spying OS for free.

    As is, with it being rammed down people's downlinks with little or no regards for the users wishes or data-caps, the angry backlash should been predicted and expected.

    --
    Everything in the world is controlled by a small, evil group to which, unfortunately, no one you know belongs.
  9. this happens when you trick and mislead your users by pezpunk · · Score: 5, Insightful

    Microsoft is assaulting its user base with features and upgrades that they don't want.

    hounding, harassing, misleading, and tricking users into doing things they don't want to do is a great way to lose even more market share and foster an even more toxic reputation that Microsoft is unscrupulous and an increasing unnecessary nuisance.

    it is hilarious to me that there are actually people here who will defend MS and even blame users for their OS being upgraded against their intentions.

    when you have to watch your own system like a hawk and protect it from multiple vectors of attack ... from the company that MADE that OS ... man, it is time to re-evaluate whether it's worth the hassle at all. amazingly, Microsoft has managed to plant that seed of thought not in rabble-rousing Linux faithful, but average joes and janes who have no desire to become security experts and update ninjas just to keep their machine from changing its operating system on them. good job MS, alienating one of your most faithful demographics.

    --
    i could live a little longer in this prison
  10. Re:They did it to themselves by Anonymous+Brave+Guy · · Score: 5, Insightful

    That's about how we feel as well. We've never allowed updates to install fully automatically, but our default policy used to be that we'd normally install recommended updates unless we had a good reason not to. Not long after the Windows 10 mess started, that policy changed to install-nothing by default, and we just have someone review the security updates each patch day and make a list of any that it seems (a) we might actually need and (b) don't come bundled with anything else we don't want.

    The thing that makes me nervous, even though it's quite rational as a business decision, is that until we've had time to vet, we now don't install anything. Our assumption is that the risk of some new security vulnerability that isn't patched for a day or two and also gets past all our other precautions is lower than the risk of Microsoft shafting us with an update we really don't want.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  11. Lucky me by l0n3s0m3phr34k · · Score: 4, Informative

    All my 7 installs are Enterprise, which are "not eligible" for this "free upgrade" lol.

  12. Re:this happens when you trick and mislead your us by QuietLagoon · · Score: 4, Insightful

    ...it is hilarious to me that there are actually people here who will defend MS...

    It wouldn't surprise me if there were paid shills defending Microsoft on the boards. Probably wouldn't be the first time Microsoft did something like that.

  13. Why Not A Class Action Law Suit by bigal123 · · Score: 4, Interesting

    My parents were just hit with the Windows10 upgrade. I had not bothered to block it on their computer. They are older and now more confused than ever about what happened without their permissions. Many of their saved passwords were cleared out to sites. They struggle to use Windows as it is and Microsoft does not make it easy on a normal day. I truly think that a massive class action suit against Microsoft would easily win hands down.

    The first law firm to step up and push it right could make some money. End users may not get a whole lot out of it, but it might make MS shut up and listen.

    An no I normally don't like these types of law suits and don't like most lawyers, but this clearly shows need.

    My folks were already on the verge of going to a Mac. this may push them over the edge.

  14. Re:EU should act over forced upgrades via deceptio by danomac · · Score: 4, Informative

    A few days ago I fixed a business computer. It kept nagging and finally installed Windows 10.

    The result?

    1. The upgrade finally killed the (very old) hard drive in the PC. Errors everywhere, had to be replaced.
    2. The old office suite no longer worked.
    3. The antivirus messed up.
    4. Somehow during the process the email screwed up and they lost some of it (not repairable.)
    5. The custom order entry system he used no longer ran.

    So a new hard drive was installed and Win7 put back on. Everything was reinstalled, and I put in the GPO policies and registry tweaks that stop W10 for now... until Microsoft decides to change it again.

    When I told them they'd have to probably spend $700+ replacing their old software (and still risk the order entry system not working) they were very mad at Microsoft. This was their only functioning workstation and so its lost definitely affected business operations. The computer store was backlogged over a week (!) fixing issues like this one so they called me.

  15. Sex has some parts I really like by raymorris · · Score: 5, Insightful

    > I feel a bit conflicted on this one. ... But on the other hand Windows 10 has some stuff in it I really like.

    Suppose for a moment that Windows 10 was awesome, as good as sex. And Microsoft is forcing it upon people who don't want it. How do you feel about forcing sex on someone who doesn't it? Still conflicted?

    In my case, I have expensive hardware which is controlled by a Windows application, an application which doesn't run in Windows 10. Without Windows 7 or earlier, I have to throw out several thousand dollars worth of equipment.

  16. Wrong title by stooo · · Score: 5, Insightful

    The title is wrong. It should read :
    "Not enough Backlash Building Over Windows 10 Upgrades "

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    aaaaaaa
  17. Re:They did it to themselves by Anonymous Coward · · Score: 5, Informative

    On Thursday I turned off "get recommended updates like you get important updates" (or whatever the exact text it) on my wife's computer. I *just* got a call from her telling me that her computer started installing Windows 10. I changed the setting specifically to avoid the 10 install. I double checked that my desired setting was in place after a reboot. So, no, turning off recommended updates doesn't always avoid 10.

    capthca: outrages

  18. Re: EU should act over forced upgrades via decepti by drinkypoo · · Score: 5, Funny

    Care to share the actual damages you suffered at the hands of this free update reminder?

    My time. I could have used it to better myself, or masturbate or whatever.

    Please don't tell us you were tricked into installing it since you don't use Windows

    Who told you that? I talk about using Windows all the time. I paid for Win7Pro, on purpose.

    and according to you, you are the smartest motherfucker ever to walk the face of the earth.

    Alas, I still talk to ACs, so that can't possibly be the case.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  19. Re:They did it to themselves by Ken+D · · Score: 4, Insightful

    Well it started out as an Optional Update.
    Then it became a Recommended Update.
    Next it will become a Critical Update.
    And finally an Unavoidable Update.

  20. Re:EU should act over forced upgrades via deceptio by fafalone · · Score: 4, Insightful

    That alone isn't enough. They needed to be fined enough that they get the message. There's no way their legal department didn't inform the higher ups that this kind of abuse would leave them open to liability, but the past has proved to them any resulting fines are a minor fraction of the money they made doing it. The only way to actually discourage this kind of behavior is to make the fine so severe that their shareholders take notice. I'm thinking a whole quarters profit should get that message across, which Google tells me was $5bn in Q1 2015.

  21. Re:They did it to themselves by NotAPK · · Score: 4, Funny

    First they came for the Optional Updates, and I did not speak out...

  22. Re: They did it to themselves by Ol+Olsoc · · Score: 4, Insightful

    More insightful than your comment to be honest. I was pointing out that the word shill gets thrown around a lot, especially in windows threads.

    The Microsoft paid shill has escaped the once narrow definition, and now represents anyone who makes over the top statements in support of Windows or any OS or device. Shill might be one of the kindest words to use for these jokers. The "every problem is your fault" folks, the misinformers, the deny that Microsoft is doing what they say they are doing folks, the blatant liars. Many doing it all for free, and approaching troll and axe grinder status

    And yes - this does happen a lot in Windows threads. There is a reason for that. Shill fits pretty well.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.