Slashdot Mirror


Executive Says Facebook Will Be All Video, No Text In 5 Years (mashable.com)

Kellen Beck, writing for Mashable: Video must be doing well on Facebook, because an executive at the company just predicted that's all Facebook will be in five years. Nicola Mendelsohn, Facebook's vice president of European, Middle Eastern and African operations, said at a conference Tuesday that in five years, Facebook "will be probably all video," Quartz reported. Mendelsohn added that video is "the best way to tell stories in this world" and "helps us to digest much more information." Mendelsohn is predicting the obsolescence of the written word, at least on Facebook, according to Quartz. That sounds far-fetched, but consider the way Facebook is decreasing an emphasis on text and diving headfirst into video with numerous recent updates and features.

57 of 244 comments (clear)

  1. haha by Anonymous Coward · · Score: 5, Insightful

    how stupid

    1. Re: haha by NotInHere · · Score: 3, Insightful

      The moderators have made it "Redundant". Its obvious that facebook is stupid, nobody needs to point it out.

  2. Fuck that... by Anonymous Coward · · Score: 5, Insightful

    There are countless situations where it is easier and more appropriate to write a short text comment than to make sure you are presentable enough to record video of you saying something.

    All video... that is ridiculous.

    1. Re:Fuck that... by tattood · · Score: 5, Insightful

      This is quite true. If Facebook is all video, then that means people can no longer view Facebook at work, or any other place where you don't want to draw attention to yourself. The day Facebook is all video is the day their user base starts to drop.

      --
      WTB [sig], PST!!!
    2. Re:Fuck that... by Tukz · · Score: 5, Insightful

      Have you seen the staggering amount of YouTube DIY Videos, that lasts for more than 10 minutes, but could be summarised in a paragraph of text?

      So many times when I am looking for solutions to a problem, I find hordes of videos explaining it, where a simple paragraph of text could have done the same thing.
      Why? I don't get it.

      It's much easier, and faster, to read some text than watching through a video of some guy explaining it with 4 different analogies.

      --
      - Don't do what I do, it's probably not healthy nor safe. -
    3. Re:Fuck that... by ShanghaiBill · · Score: 2

      If a video comes with a transcript, I just read the transcript, skip watching the video, and I am done in less than half the time. Although my friends/family rarely post videos on Facebook, it is always something inane and not worth watching, and I can tell it is inane just by reading the comments. No need to actually watch the video. If there is a real trend toward "more videos, less text", I have not seen it.

    4. Re:Fuck that... by alvinrod · · Score: 3, Interesting

      There are also countless situations where it is more appropriate to say nothing at all instead of writing a short text comment, but that hasn't seemed to stop most people who are constantly on Facebook or any form of social media for that matter.

    5. Re:Fuck that... by mrops · · Score: 4, Funny

      I couldn't quite understand that, do you have a video of that?

    6. Re:Fuck that... by Chalnoth · · Score: 5, Insightful

      There's also the point that it's typically far faster to read than it is to listen to a video.

    7. Re:Fuck that... by Ghostworks · · Score: 4, Insightful

      endelsohn added that video is "the best way to tell stories in this world" and "helps us to digest much more information."

      A few more reason's that that's a stupid claim:

      I can read faster than my grandmother can speak. I can scan and skim faster than my friends can speak spread over 12 different videos.

      I can read at work without anyone noticing and without putting on headphones. I can type a response without anyone else being aware of it. I can even read text in a meeting.

      I can search for specific text.

      To pause "text with pictures", I stop paying attention; to resume, I start paying attention. Video will never be able to strip down a UI to that level of control.

      I can polish text in drafts. I can compose text in my underwear. Neither are true about recording a video.

      Speaking to her "best way to tell stories": as an example of how that's ridiculous, think about the resources it takes to film a season of Game of Thrones versus how much it took George R. R. Martin to write the book. People can get through the former faster and with less effort, but only only for the modest price of $6 million per hour. (Don't worry, once you get 8 million followers, that's not so bad per follower....)

      If her statement were true, it would basically mean that Facebook is dead, because YouTube already does video. It's a lot easier to staple social functionality onto a video site than it is to press video into a social site.

      You think the way text messages have nearly done away with voice calls and voicemail between friends would be a clue that most people prefer text to listening. And that's what amateur video usually is: a talking head in a bedroom.

      If everything is a video, things that have to be a video -- a dance, a recital -- don't stand out above the noise.

    8. Re:Fuck that... by mlts · · Score: 3, Insightful

      I think TFA was written by someone who wants video because it means they get their ads in front of screens far longer than a text page. Same reason why a lot of the clickbait crap always leads at a video, when they could have easily stated their piece in 1-2 paragraphs.

      Text is not going anywhere. People don't have time to watch a video 24/7 for everything, nor really care to watch someone yap in their house about a topic that could easily be covered by another medium of communication.

    9. Re:Fuck that... by cfalcon · · Score: 4, Insightful

      Reading is an order of magnitude faster than listening.

    10. Re:Fuck that... by fnj · · Score: 4, Insightful

      Reading is an order of magnitude faster than listening.

      More importantly, the speed of reading is user controlled. Watching and listening is force feeding and the speed is controlled by somebody else.

      Reading is much faster than watching and listening - except for stupid people. Using Farcebook is already evidence of gross stupidity.

    11. Re:Fuck that... by Anonymous Coward · · Score: 4, Insightful

      Have you seen the staggering amount of YouTube DIY Videos, that lasts for more than 10 minutes, but could be summarised in a paragraph of text?

      So many times when I am looking for solutions to a problem, I find hordes of videos explaining it, where a simple paragraph of text could have done the same thing.
      Why? I don't get it.

      It's much easier, and faster, to read some text than watching through a video of some guy explaining it with 4 different analogies.

      Also the joy of fast-forwarding to try to find the step that you're stuck on and rewinding a few times because they blazed through it too fast or used a poor camera angle.

    12. Re:Fuck that... by bozzy · · Score: 5, Insightful

      A short, concise, thought-out video demonstration of a task can be more informative than pure text.

      However, most of these DIY videos are neither short nor well thought-out. Such videos take effort to produce.

      If you can't take the time to do a good job with a video, you'd save time by writing the simple paragraph. A maybe have a static image or two.

    13. Re:Fuck that... by Darinbob · · Score: 4, Insightful

      I can also skim when reading, being able to skip straight to the important point. Most people when they pick up a book aren't reading the preface completely, or the copyright page, and so forth. They want to get to the good stuff. If you read a newspaper you're flipping through to the stories that are interesting, headlines that catch your attention. But with video you are stuck listening to a very slow talker who takes minutes to get to the point; and if it's youtube you have a horrible UI that doesn't let you skip forward or backward efficiently like you can with a DVR (don't know what facebook is like there but I doubt it's any better).

    14. Re:Fuck that... by Opportunist · · Score: 2

      If your intro takes longer than the 5 seconds the YouTube ad took before I could skip it, your video will not be seen by me.

      NEXT!

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    15. Re:Fuck that... by reboot246 · · Score: 2

      With any luck there will be no facebook in 5 years.

    16. Re:Fuck that... by jouassou · · Score: 3

      Using Farcebook is already evidence of gross stupidity.

      I don't like Facebook the company, but I do have a Facebook account, and mainly use it because of the messenger feature. It's simply the easiest way to stay in touch with friends abroad, because almost everyone has an account, and most of them check it quite frequently.

  3. LMAO by Anonymous Coward · · Score: 5, Insightful

    "helps us to digest much more information."

    Yes, if you have the attention span of a goldfish.

    Of course, if you're a facebook executive, that's probably the case.

    1. Re:LMAO by Altus · · Score: 2

      only if the video contains more data than a person talking... I can read data a lot faster than I can listen to someone speak it.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    2. Re:LMAO by Bigbutt · · Score: 4, Interesting

      Not only that, I can skip over the uninteresting stuff or things I already am aware of. Plus I can jump back a paragraph if I zoned out while reading or was distracted by a hottie walking by.

      Plus when creating a message, I can edit it, change the order, or delete bits that are redundant or dangle.

      And I can type in my message in the nude. While I'm not bothered by it, others might be :)

      [John]

      --
      Shit better not happen!
    3. Re:LMAO by DickBreath · · Score: 3, Funny

      Executive says: Facebook will be a waste of time in five years.

      (but isn't it already?)

      --

      I'll see your senator, and I'll raise you two judges.
    4. Re:LMAO by Opportunist · · Score: 3, Interesting

      Plus, it's way easier to skip text than spoken word to find the information you're looking for.

      More often than not, when you're finally digging for helpful information (e.g. for a setup process or to understand a new feature in a program you're using), you can skip to about the middle of the explanation, because of course it has to cover every step, even those that you had no problem with. It's kinda hard to do that with someone talking instead of simply providing the text. Skimming text for the key words you're looking for is easy.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  4. Only users left by mpol · · Score: 5, Insightful

    That means that the only users that will use Facebook are people that want videos.
    People that do not want videos will not use Facebook anymore.

    --

    Well, don't worry about that. We can get you back before you leave. (Dr. Who)
  5. instead of food pics by k6mfw · · Score: 3, Funny

    this sounds for FB subscribers will have to watch videos of what meals their friends had.

    --
    mfwright@batnet.com
  6. Too Slow by Geoffrey.landis · · Score: 5, Insightful

    No.
    It's not the bandwidth-- it's just that video is too damn slow.
    I can skim a text post in a second, maybe two. If I slow down to read it, maybe fifteen seconds tops. If I have to watch a video from every person on my friends list-- I just won't.

    --
    http://www.geoffreylandis.com
    1. Re:Too Slow by The-Ixian · · Score: 2

      Perhaps what is meant is that, while the same old text-based FB will exist, most of the content will be video.

      It would be pretty dumb to completely remove text.

      I mean, books are more popular today than ever, despite the availability of good, easily produced video.

      --
      My eyes reflect the stars and a smile lights up my face.
    2. Re:Too Slow by Drethon · · Score: 3, Insightful

      Pausing video is also a royal pain, pausing text works nice as I can scan back a couple words to get proper context where needed.

    3. Re:Too Slow by nitehawk214 · · Score: 3, Insightful

      And nothing of value... Fuck it, it is already worthless.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    4. Re:Too Slow by eth1 · · Score: 2

      No.
      It's not the bandwidth-- it's just that video is too damn slow.

      Still, though, productivity will skyrocket, because I'll finally have the "it uses too much bandwidth" excuse to block FB at the firewall.

  7. Uh good one by redmid17 · · Score: 5, Insightful

    Ms Mendelsohn,

    What you've just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

    It's quicker to consume text than video. Just an FYI

    1. Re:Uh good one by Anonymous Coward · · Score: 3, Insightful

      It's hard to embed unskippable ads in text.

  8. Not likely by doconnor · · Score: 4, Insightful

    It's not hard for anyone to write quickly write readable text, like I'm doing now. For me to make a comment like this in video it would either generate a stammering barely understandable video, or require fifteen minutes of planning, rehearsal and editing to make it a reasonable 30 second video, that is still less convent then the 10 seconds you look to read this.

    1. Re:Not likely by valnar · · Score: 2

      Agreed. I am writing this now at work, just like any random post on Facebook. I would never be able to do a video in my cubicle, nor would I want to.

  9. Won't see me there, then... by nitzmahone · · Score: 3, Informative

    Only thing that makes Facebook remotely tolerable is being able to quickly scroll/skim - same reason I love blogs and dislike podcasts. If I can't skim the content quickly, I'll be looking elsewhere for it.

  10. Re:Video is often the worst way to convey informat by Junta · · Score: 4, Insightful

    Furthermore, phone calls are closer to video than text. We had audio phone conversations before we had instant text communication in everyone's hands, and text communication caught on like wildfire as an easier, less intrusive thing to do.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  11. She's an ad exec. Of course she loves video by Dzimas · · Score: 2

    Prior to joining Facebook, Nicola Mendelsohn had an illustrious career in advertising. I suspect that her vision of Facebook is one in which video ads are seamlessly weaved throughout the content you actually care about.

    The trouble is that Videobook would dramatically lose information density and become almost unusable as a result.

  12. I'm Impressed by Fire_Wraith · · Score: 2

    Facebook executives need to pat themselves on the back for this. Every time I think they can't manage to make Facebook any worse, they come up with some new innovation to make it even more terrible than before. I see now that even that isn't enough for them - they're going above and beyond to make it completely awful. Keep up the good work, guys!

  13. In 5 years time? by petes_PoV · · Score: 2
    That sounds a little presumptuous: that Facebook will still be around in 5 years.

    It's been going for over 10 years now - so it#s well into ( the internet version of ) middle age. To look forward to 2021 and try to predict what people will want, how they will act, or what technology will be mainstream is a formula for disaster,

    I would suggest that if FB is 100% in 5 years, then in 6 years every FB app will be an AI that people use in order to extract the useful information from all that waffle and wasted bandwidth. it takes megabytes of video to say what a few dozen bytes of text say - and worse: you have to play through a video, linearly. One thing the world seems to be doing is to move away from linear "broadcast" formats.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  14. Self-destruct by QuietLagoon · · Score: 2

    ...Mendelsohn added that video is "the best way to tell stories in this world"...

    Videos have their place. But most of the time, I find the Facebook-type videos move far too slowly for me to stay interested. I'd much rather read a posting than view a video. Maybe I can read more quickly than Mendelsohn, maybe I'm not mesmerized by video technology, or maybe I'm not trying to push the marketplace into a certain direction where my company competes better than others.

    .
    The day Facebook goes all-video, I'm out of there.

  15. hmm by blackomegax · · Score: 2

    This is their death blow. Like snapchat is fucking useless at conducting chats.

  16. Re:Bandwidth? by xxxJonBoyxxx · · Score: 4, Insightful

    You can already disable video over mobile data on Facebook. VERY useful feature.

  17. It's about the AD potential by dfm3 · · Score: 4, Interesting

    Text ads are all but worthless at this point, users are quickly becoming jaded by still image advertising, but an all-video platform provides more opportunities to present video ads which seem to be the latest rage. My cynical side firmly believes that's why Facebook has placed more emphasis on video content lately, and introduced features like autoplaying videos in the news feed.

    And yes, it's far-fetched to think that FB will be all-video at any point before they fade completely into irrelevancy. After all, it seems like virtually everything on my news feed at this point is links to clickbait websites, sappy inspirational quotes superimposed over stock photos, and "comment below then put this as your status" copypasta.

    1. Re:It's about the AD potential by cfalcon · · Score: 2

      Who are these people who hate ads but don't have ublock origin?

  18. Really? by jenningsthecat · · Score: 3, Insightful

    FTS: "... consider the way Facebook is decreasing an emphasis on text ..."

    Consider the way people seem to be decreasing their use of Facebook and other social media.

    If this decrease actually constitutes a trend, and the trend accelerates, then in five years FB will have bigger problems to worry about than encouraging its users to be less literate.

    Also, in light of the fantastical nature of Mendelsohn's conjecture, I'd say that Facebook's Kool-Aid is laced with some very powerful hallucinogens.

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
  19. In relared news ... by PPH · · Score: 2

    ... Facebook announces an upcoming name change to 'Ow My Balls!

    --
    Have gnu, will travel.
  20. Hate Videos by gurps_npc · · Score: 2

    Look, if I wanted an all video experience, I would TURN ON THE TV.

    I despise most videos on the internet.

    1) You can't have 20 tabs open, because one of them will autostart.

    2) The ads invade are far more invasive - taking more attention and of course, more your ears as well as your eyes. And the audio means you can't goof at work ;D

    3) You have to consume it at THEIR convenience, not yours - even if you can pause/restart it, it generally means you miss a thing or two. No stopping at will to read an email.

    4) In general it takes more brain power, more bandwidth, and more time to consume video than words

    --
    excitingthingstodo.blogspot.com
  21. Facebook is stupid but I'm going to comment anyway by tehlinux · · Score: 2

    Did they forget about ugly people, or do they plan on restricting their access to their service?

    --
    Most linux users don't know this, but the man pages were named after Chuck Norris. Chuck Norris fsck'ing hates noobs!
  22. Totally disagree. Wouldn't read or write just text by raymorris · · Score: 4, Funny

    I totally disagree. I'd NEVER read and write purely textual comments on any site.

  23. God I hope not... by scumfuker · · Score: 2

    One of my largest pet peeves of internet trends is the posting of a tutorial, review, hands on, or just a small bit of useful information, in a 15 minute video padded by intro, random babbling, and outro, when a couple paragraphs and a few photos would have done.

    Count this right up there with 'clean design' filled with useless white space and large typeface and design features.

    Is it so hard to ask for nicely laid-out information dense pages that are quickly absorb-able without some annoying person babbling or needing to scroll all over the page? Bah

  24. Re:Video is often the worst way to convey informat by zero_out · · Score: 4, Interesting

    Furthermore, phone calls are closer to video than text. We had audio phone conversations before we had instant text communication in everyone's hands, and text communication caught on like wildfire as an easier, less intrusive thing to do.

    I think the asynchronous nature of text is a bigger contributing factor to it's success than how unobtrusive it is. (reposted because I wasn't logged in the first time)

  25. Repeat the mistakes of all News Sites by tekrat · · Score: 2

    I do not go to a single major news site. Why not? Because autoplay video. I go to google news, click on an article I want to read, and then instead of the article, I get autoplay video with the article for some stupid reason (CNN, I'm looking at you).

    And I have to immediately kill the site. Because I'm at work, where blaring audio of Wolf Blitzer is frowned upon. So, now they are proposing to do the same thing at facebook? Well, there goes another web site. Soon, I'll be reduced to giving up on the web entirely.

    I'm thinking LYNX for my smartphone and every computer I own. But too bad I don't control the computer I'm forced to use at work.

    --
    If telephones are outlawed, then only outlaws will have telephones.
  26. Evolution by JustAnotherOldGuy · · Score: 2

    They used to say that "all programs evolve until they can send email."

    I propose a corollary: "All web services evolve until they turn into shit-laden advertising platforms and become annoying and irrelevant."

    --
    Just cruising through this digital world at 33 1/3 rpm...
  27. How did this person reach such a high position? by fiannaFailMan · · Score: 2

    video is "the best way to tell stories in this world"

    Reading is way faster. Show me anyone who has watched a movie after reading the book and preferred the movie.

    Jesus wept. Can I get a job at FB as a VP? The bar can't be very high if this is the level of intelligence required.

    --
    Drill baby drill - on Mars
  28. Re:Bandwidth? by Barny · · Score: 5, Insightful

    So in five years, would that just block facebook?

    --
    ...
    /me sighs
  29. Ray Bradbury Farenheight 451 had this by goombah99 · · Score: 4, Interesting

    If you recall F541 by ray bradbury you may recall the sad social life of the fireman's wife who lived in a room with four video walls and interacted with her facebook "freinds" / soap operas. Text was not used, indeed it was burned.

    --
    Some drink at the fountain of knowledge. Others just gargle.