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Netflix Is 12x As Popular As Its Streaming Competitors Among Younger Viewers, Says Survey (businessinsider.com)

Posted by BeauHD on from the staggering-statistics dept.

Investment bank Piper Jaffray released a survey Friday that reveals just how much U.S. teens love Netflix. Out of the 10,000 U.S. teens surveyed, 37% of them watched Netflix every single day, while only 3% of them watched Amazon Prime Video and Hulu each day, respectively. That means Netflix is over 12 times as popular in terms of daily use. Business Insider reports: At the top of the pack for general video consumption, after Netflix, came YouTube (26%), which inched over cable TV (25%). This continued an upward trend for YouTube and a downward one for cable. Last month, analysts at UBS said Amazon and Hulu were closing the gap with Netflix in overall consumer satisfaction in the U.S. Amazon and Netflix were in a dead heat at 58% and 59% respectively. Hulu still lagged a bit, but was close to Netflix at 53% of people "very satisfied."

25 of 44 comments (clear)

  1. Content waning, incompetence rising by drinkypoo · · Score: 3, Interesting

    As their available content wanes, Netflix is also failing more often... anecdotally anyway. Amazon video is actually what works best for me. Netflix chokes more (and yes, I have it set to avoid HD) and the app also gets into an indeterminate state where you have to clear data and log in again or you get the ui-800-3 error IIRC... I should not know their error codes, or even kind of know them.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    1. Re:Content waning, incompetence rising by cHiphead · · Score: 5, Insightful

      Netflix is getting hammered with PR and backroom dealings by the media companies that don't really want it to succeed. If they raise prices or simply don't negotiate to allow Netflix to even have their shows, they reduce Netflix influence. Luckily, Netflix has started creating their own shows and they are ALL killing everyone else as far as quality. Stranger Things, Luke Cage, Daredevil, House of Cards, Orange is the New Black, they are actually making content that is worth watching. Everyone else is trying to set up their own streaming service, but in the end, none of those services will survive past life support against superior capabilities by players like Netflix and Amazon.

      Your issue with Netflix sounds like an ISP issue or a device issue, not a Netflix issue.

      --

      This is my sig. There are many like it, but this one is mine.
    2. Re:Content waning, incompetence rising by Anonymous Coward · · Score: 1

      Odd. Here in a relatively competitive American (5+ _real_ (rather than ATT DSL resellers) ISPs) ISP market, Netflix streams in "glorious" HD with absolutely no problems.

      If you live in a place with few ISP options, you're probably looking at <strike>tampering</strike> "reasonable and ordinary traffic management" performed by your ISP, rather than incompetence on Netflix's part.

    3. Re:Content waning, incompetence rising by UnknownSoldier · · Score: 1

      +1 for Stranger Things

      Hoping there is a season 2.

  2. Incorrect use of "respectively" by Anonymous Coward · · Score: 3, Insightful

    > Out of the 10,000 U.S. teens surveyed, 37% of them watched Netflix every single day, while only 3% of them watched Amazon Prime Video and Hulu each day, respectively.

    You cannot use "respectively" like that. Respectively can only be used when the number of items are identical in both parts of the sentence, e.g. "3% and 4% of them watched Amazon Prime and Hulu, respectively."

  3. That is a market leader, all right by sanf780 · · Score: 1
    Note: I am inventing numbers here

    Netflix is 12x as popular as other competing solutions

    Microsoft Windows is 2x as popular as other competing solutions (not here obviously)

    Microsoft Office is 10x (?) as popular as other competing solutions (not here obviously)

    Adobe Photoshop is 100x (?) as popular as other competing solutions

    Cadence Virtuoso is 3x as popular as other competing solutions

    Facebook is too popular compared to other competing solutions

    Whatsapp is 40x as popular as other competing solutions, depending on country

    Tinder is 5x as popular as other competing solutions

    World of Warcraft is 4x as popular as other competing solutions (popularity is down)

    We, as average users, tend to follow what is trendy. It just happens that it looks like most people are watching TV series right now, and Netflix is the largest legal avenue. And you know, you see the Netflix logo in many appliances these days.

    1. Re:That is a market leader, all right by Carewolf · · Score: 1

      Microsoft Windows is 2x as popular as other competing solutions (not here obviously)

      Did you mean 22x as "popular" as the nearest competitor?

      Not sure I would use the word popular, but certainly populous, or something.

  4. Amazon Prime video sucks by Theovon · · Score: 2

    We do most of our Netflix watching on smart TVs. Amazon video is only on one of them, and the UI SUCKS. When we bought the one TV that had it, we were expecting improved Amazon support over time. The Netflix app has been updated multiple times, while the Amazon one never has. The fact is, Amazon just isn’t trying very hard, so they’re not competitive.

    1. Re:Amazon Prime video sucks by Anonymous Coward · · Score: 1

      Agreed. Netflix tries hard. Consider their approach to Chromecast:
      Netflix -> yes of course we'll support that as well as possible
      Amazon -> noooo it'll compete with our precious stick and give Google stats so we're deliberately not releasing a player.

      So anyone who chooses Chromecast and is paying attention will immediately discount Amazon. And since Chromecast is better supposed than Amazon's stick, aside from Amazon's own service, it's the obvious choice. Plus the Chromecast Audio is a great plus for Google's over Amazon's range (which I use more than my TV thing tbh).

      But I'm still surprised as fuck that most of the legal services don't allow you to do offline downloading like e.g. iPlayer. For half the places I'm in, if I can't get an offline download, forget it.

  5. Captive Audience by MrKaos · · Score: 3, Interesting

    I've been recovering from some injuries, including surgery to my neck, so I have been stuck on a couch in front of netflix under orders from the doctors to do nothing and be bored while I heal. Since May, I've had 1 month initial, then another 2 1/2 months recovery time, not allowed to drive (painkillers), essentially prisoner in my own house.

    Apart from being a completely unhealthy thing to do and contrary to my normal life style, I hadn't watched TV regularly for almost 2 years so I was kinda grateful I had nf to spare my sanity. I used the time to catch up on lots of stuff. Six weeks seems to be about when it got stale and then took about 2 weeks of absence before I could watch it again.

    Like anything I found you have to leave it and do something else for a while. It's definitely possible to get bored with it. I considered popcorn time, but I just can't watch that much TV.

    Frankly, I can't wait to be able to go for a run, cycle, swim or any physical activity as soon as I can.

    --
    My ism, it's full of beliefs.
    1. Re:Captive Audience by EmeraldBot · · Score: 1

      I've been recovering from some injuries, including surgery to my neck, so I have been stuck on a couch in front of netflix under orders from the doctors to do nothing and be bored while I heal. Since May, I've had 1 month initial, then another 2 1/2 months recovery time, not allowed to drive (painkillers), essentially prisoner in my own house.

      Apart from being a completely unhealthy thing to do and contrary to my normal life style, I hadn't watched TV regularly for almost 2 years so I was kinda grateful I had nf to spare my sanity. I used the time to catch up on lots of stuff. Six weeks seems to be about when it got stale and then took about 2 weeks of absence before I could watch it again.

      Like anything I found you have to leave it and do something else for a while. It's definitely possible to get bored with it. I considered popcorn time, but I just can't watch that much TV.

      Frankly, I can't wait to be able to go for a run, cycle, swim or any physical activity as soon as I can.

      I had an injury a while back that required me to lose a week without doing any sort of exercise, which included long walks, and so I spent it in a similar manner - I was so sick of binge watching Netflix afterwards that I almost canceled my subscription, but I can't imagine having to spend months in that state. Best wishes for a speedy(er) recovery!

      --
      "Set a man a fire, he'll be warm for the rest of the night. Set a man afire, he'll be warm for the rest of his life."
    2. Re:Captive Audience by MrKaos · · Score: 1

      I can't imagine having to spend months in that state. Best wishes for a speedy(er) recovery!

      Thank you!

      --
      My ism, it's full of beliefs.
    3. Re:Captive Audience by burningcpu · · Score: 1

      Yup, sorry you're in that state and hope you get out of it soon! I got super down when I was in a similar situation but it passed and life went on and I was happy again.

    4. Re:Captive Audience by MrKaos · · Score: 1

      So your healthy active lifestyle led to you injuring yourself and so not being active and healthy?

      Not exactly. Three scumbags on a train were looking for trouble. One trapped me between the seats and headbutted me. When I was defending myself subduing the guy who started it to the ground, one grabbed me by the shoulders and the other kicked me in the head. Remarkably I remained conscious, successfully defended myself and, was still on my feet when they ended up running.

      I'm not saying I'm a hero, just that I survived - albeit with some pretty serious injuries.

      Maybe it wasn't such a healthy lifestyle after all.

      All the years of excellent sleep and clear mindedness I get from training is not something you can understand unless you are a part of it. I don't think I would be typing this to you now if I didn't have that healthy lifestyle.

      --
      My ism, it's full of beliefs.
    5. Re:Captive Audience by Totaku · · Score: 1

      It's a good lesson: never go to ground in a fight. "Ground and pound" fails when it's not 1:1. (Brutally) Neutralize your opponent and get ready because his friends will be only seconds behind in their attacks. I know, easier said behind a keyboard and when not in imminent peril. Respect to you for standing your ground. I wish you the speediest and best recovery!

  6. MacDonald's vs a 3 Michelin Star Restaurant by sycodon · · Score: 1

    We should all eat at MacDonald's because they serve billions while a 3 Michelin Star Restaurant only serves thousands a year.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    1. Re:MacDonald's vs a 3 Michelin Star Restaurant by SolemnLord · · Score: 1

      Because software is like a meal at a restaurant, in that it's finitely reproducible, and has to be rebuilt from scratch each time someone wants a copy on their computer. You also have to travel to the programmer's house to get your version, but only when the functions are in season.

    2. Re:MacDonald's vs a 3 Michelin Star Restaurant by sycodon · · Score: 1

      Because Netflix is like a restaurant, serving up endless servings are new, old, crappy, good movies and shows.

      Just because a place, restaurant or streaming service, serves more customers doesn't mean it's the best place.

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    3. Re:MacDonald's vs a 3 Michelin Star Restaurant by SolemnLord · · Score: 1

      True. However, like many popular things, just because it's popular doesn't mean it's not the best. After all, try getting reservations at a Michelin 3-star restaurant.

      But regardless we're going about it the wrong way. Netflix is more like a good Chinese restaurant. Maybe you're in the mood for it, or maybe you prefer Indian. Or a burger. Maybe you want to watch Bojack Horseman and TNG. Maybe you'd prefer to subscribe to Filmstruck and catch up on Kurosawa. Maybe all you care about is Game of Thrones and well hey, HBO Now's got you covered. It's art and entertainment, there's not going to be an objective "best" while everyone's serving up totally different things.

  7. Weird metric by Solandri · · Score: 1

    That's a really weird metric to use. Since these services charge per month (or per year for Amazon), isn't the relevant metric individual users per month, not individual users per day? In fact, like MMOs, doesn't a service like this want its users per month metric to be high (to maximize revenue) while keeping its users per day metric low (to reduce bandwidth costs)? Though of course GB per user per month would be a more accurate assessment of bandwidth than users per day.

    Even advertisers would be more interested in hours viewed per day, or hours viewed per user per day. I can't think of any way users per day is a useful stat. Maybe to someone maintaining the login servers so they know on average how many authentication requests they'll have to handle per day?

  8. Explained by fahrbot-bot · · Score: 1

    "Amazon and chill" not as catchy.

    --
    It must have been something you assimilated. . . .
  9. It makes perfect sense by reboot246 · · Score: 1

    Young people haven't seen the old movies and television shows dozens of times already like older people have.

    A fifteen year old movie is brand new to a fifteen year old kid. I may have seen it half a dozen times during that same fifteen years.

  10. Sad old cable companies trying to be relevant by EmperorOfCanada · · Score: 1

    All the other streaming systems appear to be sad old cable companies trying to be relevant. They just don't seem to have the customer in mind. All kind of tricks that smell like the bad old days are there. For instance their preferred products are featured heavily. They get yards of advertising on the old cable networks, they often have pricing that is hard to figure out (not all but many) with all the usual tricks such as "intro" pricing that goes through the roof after some period of months.

    Then there is the whole net neutrality thing. Can you imagine if they didn't have that. Netflix would come in like it was a 9600 baud modem where they would probably stream their own services at 100mb even if you had a 15mb connection.

    These baby boomer executives think that they can somehow make something that is vaguely netflix that will keep them in power. When all they have done is take their terrible abusive model and slap it onto the internet.

    I was reading that the NFL is really hurting for viewers. Maybe people don't want to watch a 20 minute game spread out over many hours with nearly endless advertising and inane chatter. (the advertising is nearly endless for even when they are showing the game there are sponsors visible everywhere.

    What makes me happy about this is that here is this organization that managed to pervert labor laws, get taxpayers to fund their stadiums, and have a strange monopoly on so much are suddenly faced with a situation where they can't scale back and survive. I love it.

  11. Interesting number but not the whole story by Shirley+Marquez · · Score: 1

    That statistic doesn't necessarily mean that they spend 12x as much time watching Netflix. Suppose they watch Netflix every day and Amazon or Hulu every other day; that might mean only a 2x discrepancy in actual viewing. The 12x number says something about people's dedication to the site, but I'd also like to see numbers for viewing time.

  12. Teens are satisfied with Netflix because by ayesnymous · · Score: 1

    they're not watching it, they're just Netflix and chillin.