Apple To Cut iPhone Production By 10%: Nikkei (nikkei.com)
A new report from Nikkei Asian Review says that Apple will cut iPhone production by around 10% in the first quarter of 2017. From the report: This comes after the company slashed output in January-March 2016 due to accumulated inventory of the iPhone 6s line at the end of 2015. That experience led Apple to curb production of the iPhone 7, introduced in September, by around 20%. But the phones still have sold more sluggishly than expected. Information on production of the latest models and global sales suggests cuts in both the 7 and 7 Plus lines in the coming quarter. The larger iPhone 7 Plus, which features two cameras on its back face, remains popular. But a shortage of camera sensors has curbed Apple's ability to meet demand for the phones. U.S. research company IDC forecasts global smartphone shipments in 2016 on par with the 2015 level. Even Apple has had difficulty creating appealing new features, stifling demand from customers who otherwise would look to upgrade to the latest device.
No one needs a new phone every year or even ever two.
Everyone has one and few need a new one.
Something something courage
Who could have guessed: removing features from a product does not make it more appealing! Shocking, I know.
Circumcision is child abuse.
we dont need no iphones, let the motherfuckers burn
I wonder what the Apple cultist fallback is after that one? Hmm, maybe something along the lines of "those grapes were sour anyway".
When all you have is a hammer, every problem starts to look like a thumb.
Apple Pay, Watch, TV, several versions of Macs, several versions of iPhones and iPads, better displays, faster SSDs, free upgrades of iOS and OSX/macOS
OH - you were being a dick. Never mind.
Even Apple has had difficulty creating appealing new features, stifling demand from customers who otherwise would look to upgrade to the latest device
While I agree that Apple hasn't really been able to introduce new features, some folks around me have ditched the iPhone for its expense. I guess they are finally "coming to their senses."
I always wondered why one would pay over US$900 for something that has functionality of other devices at half the cost; and would be "obsolete" in a year.
Wow! What a courageous move by apple to cut their production like that!
They'll have less work to do. Some might even be made redundant. Who'd a thunk their day in the sun would be so short?
So not sure why this is a big deal, the holiday season is over, the phone has been out a while, and demand is dropping, and really phones are also no longer special anymore.
The simple reality is both Apple and Android phones originally were able to make huge improvements each cycle, simply because phone technology hadn't moved for so long. The problem is now phones have somewhat caught up to as far as technology can go. You can get a slightly better processor, a bit more ram, a better camera, and better screen but for the most part, perhaps a slightly larger battery, but there is nothing new and nothing that people need in a phone. Phones are now to the point where, they do everything and more that most people want, so the demand for newer and better isn't really as high. While we will certainly see some improvements in the next few years, unless something unexpected comes along that can make manufactures have to swing for the fences again, phones, like PCs before them, have become more boring in their lifecycle, which is just the cyclical nature of products, and anyone thinking the Samsung 8, or the iPhone 8 will bring something new and exciting will probably be rather disappointed.
Accessories and software will probably see the biggest changes, things like the AirPods will become more available at a large number of prices ranges, as well as we should continue to see improvements in software, but those things don't require a new phone for the most part unless, something changes such as where there is a new chipset say going faster than LTE, and even that will have a harder time getting traction than the 3g to LTE shift since most people are quite happy with the LTE performance.
I believe they do this every year based on their revised estimates for q1 shipments. IOW this is not news.
Apple Pay
Yawn.
Watch
Double yawn. Niche gimmick, that even the apple faithful are trying to find uses for.
Don't get me wrong there are some uses -- cyclists and a few other places where a wrist device is especially convenient for notifications... and my sister in law loves hers -- her officeplace has a no smartphones while working policy to keep employees from texting etc while they are supposed to be working. The apple watch is one step of ahead of company policy... her phone is neatly put away out of sight, and she can still get messages from friends etc on the watch.
TV
Overpriced and not as good as the more open alternatives. Airplay is nice though, but requires you to be fully enmeshed into the apple ecosystem, which im not. We have a mix of devices and platforms in our home.
several versions of Mac
Sure. If you want a lightweight ultraportable they have lots to choose from. If you want anything else.. an inexpensive durable laptop for students... nope. A powerhouse laptop with lots of ram and connectivity for pros... nope. But a luxury ultraportable with great screen, great battery life (aside from the pro's issues), and no connectivity... they've got 3 lines to choose from.
On the desktop... unmitigated garbage. Overpriced laptops crammed into all-one-screens defeating every possible advantage of desktops... well pro units made to look like garbage cans.
better displays,
They stopped making desktop monitors. The laptop displays from dell etc are just as good... and you can get touchscreens if you want them.
faster SSDs
They aren't that much faster than *other* decent SSDs And they are expensive and soldered in so you can't upgrade them. I'll take a slightly slower one that I can easily replace with a 2TB model in 3 years any time thanks.
free upgrades of iOS and OSX/macOS
And no option to downgrade afterwards if you aren't happen. Even Microsoft, who has gotten so much wrong lately, at least got that right.
I have had many iPhones and have been happy with them so far, but I am not going to pay $1000 for a fucking smartphone(my local price for a 7 with 256GB, converted to USD). My iPhone 5 died, so I got a SE for $550, and that's a lot of money too. Like the new MacBook Pro, the latest price hike just became too much.
I am not using any apps now that does not exist on a android system, so I might as well switch. The MacBook Pro is too expensive, they lack a good upgradable workstation for video editing. Well, it has been a good 10 years since I switched from Windows, when the next computer replacement comes around, I am taking a look at switching back to Windows again.
Apple has completely stagnated under Tim Cook. What have we got since Steve? Bluetooth headphones and touch bar.
Apple Pay, Watch, TV, several versions of Macs, several versions of iPhones and iPads, better displays, faster SSDs, free upgrades of iOS and OSX/macOS
Apple Pay - Well, let's give that a chance, but it hasn't revolutionised the world yet.
Apple Watch - Whatever its performance in absolute financial terms- or even relative to the pre-existing wearables market- by the standards and expectations Apple clearly had at its launch, this has been an obvious flop so far. I know it has a significant percentage of the smartwatch market, but a significant percentage of bugger all is still bugger all. No-one cares.
Apple TV - Seriously? That's been around in various forms for approaching a decade now (since before Jobs' death) and it's never set the world on fire.
"Several versions of Macs" - Er... so what?! That's what computer companies are *expected* to do! (Shades of Chris Rock's infamous routine here). It'd have been pretty damning if they *hadn't* released any new Macs since 2011! Says nothing about whether the changes are good, revolutionary, inspiring or not. And the latest MacBook Pro- released a considerable time after the last major revision- has had a lot of criticism for its "Air-ified", non-upgradeable, non-replaceable battery design. In fact, I get the impression there are a lot of professional Mac users for whom this is the last straw.
"Several versions of iPhones and iPads" - Utterly ditto. Apple's modus operandi is releasing new versions and deprecating old ones- the question is whether they've continued to be revolutionary when they do this.
"Better displays" - The retina displays are nice, I'll admit, and AFAIK were involved in developing those, so I'll credit them that far. Not revolutionary, though.
"Faster SSDs" - I'd expect that from *any* computer manufacturer using third-party SSD technology. So what? If there's a revolution there, it's not Apple's making.
"Free upgrades of iOS and OSX/macOS" - Nothing wrong with that, but it's hardly revolutionary in itself, is it?
Honestly, I think you've made the original poster's case for them. There's nothing there that's taken off in a truly revolutionary manner.
"Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
Refusal to put phones on fire sale always amazes me. Especially the Apple products. You can't demand a premium price for last years technology.
1st quarter is always slowest, and they are constrained on parts supply for the Plus.
Was there supposed to be some news in this article?
Apple Pay - Well, let's give that a chance, but it hasn't revolutionised the world yet.
I'm still more than a little squeamish about living in a world where it's increasingly difficult to live a normal life and conduct basic transactions without a bank being involved several times a day (toward an end goal of a cashless society with Wells Fargo skimming a percentage off the entire GDP), fuck if I'm going to participate in Apple's long-term plan to make its expensive-ass phones indispensable components of basic economic activity as well.
At least a debit card is free, easy to carry around, and doesn't make me look and feel like a complete douchebag just for owning it.
They made some announcement about increasing production in the expectation that Note 7 users were going to mass switch to iPhones.
From a previous article, that didn't happen (I speculate it's because Android buyers may not be as trendy as iPhone users).
Split screen? On a PHONE??? You know, sometimes just because you can do a thing...
never tried it, cant have it, I hate it ?
split screen on phone is amazing. you can text/chat and browse reddit/write mail whatever at the same time. samsungs touchwiz (4.0.1) was best, currently stock android (cyanogenmod) 6.0.1 solution suck a bit.
Durability is a feature that is seriously lacking in the iPhone.
Unfortunately, coming from someone that was a hardcore Apple fan, he is not being a dick.
I wonder if it would be interesting to do comparative history between Amelio and Tim Cook. The visual image in the events and their present is horrible...OS/X is far from stable, in fact their requirements of quality have been a disaster.
The events, I used to see them all.
Now what, they are little more than a minority freak show. Gays, blacks, women, old people,handicapped, (...) will the next one have refugees? It is needed more than political correctness to run a company...
The iWatch thingy that Tim Cook is investing is an expensive lump of coal until they give it the capabilities of a phone and a VR display and keyboard. A thing which will probably take between 2 and 4 decades..
It would be better to face it, Tim Cook is running the company to the ground and sending the wrong message to the target demographic that turned Apple into what it is today.
To make it worse, the crowd that was attracted to it by Jobs maniac attention to details, and the adoption of Unix in the Mac is being alienated and Apple probably does not even care.
I want to be clear that I wasn't endorsing Apple Pay or desiring that it succeed in any way- only that I didn't think it could be written off yet as a "failure" (or not) at this point in time.
"Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
Apple has completely stagnated under Tim Cook. What have we got since Steve?
Share price doubled? Number of iPhones sold per quarter quadrupled? Vastly improved camera in iPhone? Ax CPUs getting faster and more power efficient each generation? Want more?
Of course news about a fake are Fake News.
IOW jealousy among the Haterbois increased 75% since Jobs death.
Of course news about a fake are Fake News.