HP Is Advertising Its Real, Modern Printers on This Fake, Awkward '80s Computer Show (adweek.com)
T.L. Stanley, writing for AdWeek: It's a fine line between effective '80s homage and clumsy retro spoof, with the latter usually involving a lot of overplayed visual gags like brick-sized cell phones and VHS tapes. Cue pointing and laughing. This new HP video, dubbed "Computer Show," hits the sweet spot perfectly with its recreation of a Reagan-era public access show about technology, but with a fish-out-of-water spin. The host is stuck in time -- stilted stage manner, goofy haircut and all -- but his guests are current-day tech pioneers. Awkward hilarity ensues. The short film, made by Giant Spoon and Sandwich Video for HP, sets up a print-off between HP's PageWide super-fast model and a dot matrix supplied by an employee of the neighborhood "Kwikopy."
Remember when HP could compare their products to the actual competition (from the same era, no less) and come out looking... competitive? They have to compare their printer to a fictional dot matrix (what was that actually, anyway?) in order to make it look like something you'd want to buy?
I really should have gone into advertising.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
That's an awesome add! I remember how much I hated those old dot matrix printers, always tearing off the tractor holes and not feeding the paper. Plus the noise what ear piercing.
but when I do, they become fucking memes!
What printer from 2017 or even >2000 would not outperform a 1980s dot-matrix... HP fail: compare your product to something that no competitor should be worse than by far.
HP thanks you for helping to propagate their advertisements.
An homage about 1980s printers, in which everyone is well groomed and presentable, and nobody looks like Richard Stallman.
When you promote advertisements like this, shouldn't you mention that they're sponsored?
Did you watch the video? That is a speedy printer when you can hit the entire width of the page with ink.
HP wants to remind us of when they were actually innovative and relevant and hope that we think it's still the case.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
And you only have to replace the cartridge after the whole page is printed!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Isn't a story about an ad still just an ad?
The only way this could be more sad is if someone isn't getting paid for it.
The '80sness is fun and the attention to detail in that regard was pretty good... but the jokes were pretty forced (you can't script awkward).
Still... I'd take this type of commercial any day over standard television advertising.
My eyes reflect the stars and a smile lights up my face.
Looks like a poor imitation of the excellent "Computer Chronicles."
it will cost something like $100 per ounce and anything from a third party will reliably foul up the entire works.
PS: I'm assuming this is the MEMJet technology which was touted a while back and then seemed to disappear.
https://www.youtube.com/watch?v=i6Z7RqRH3QQ
I actually wish there was a modern dot matrix printer. Being able to print only a few lines, then tear off a short length of paper, would be nice. How about a non-inkjet color printer that doesn't cost an arm and a leg in supplies?
fucking nostalgia.... ok it wasn't bad lol...
Dumbest content on slashdot. Carly fiorina would be rolling in her grave. Lulz, FP. See oldschool
If Carly really were rolling in her grave, HP would be the great company it once was and there would still be Republicans in California today.
Interesting idea that could have been 1/4 the length. I still don't get the premise, faster and better quality than a dot matrix? Clearly. Wireless? Not new. The print head and speed was impressive. But knowing how printer manufacturers screw you on things like ink, I can only imagine how many different cartridges are in that behemoth. For me, printer manufacturers have a long long way to go to rebuild trust in them and their products.
My beliefs do not require that you agree with them.
is Funny! :)
-The wise argue that there are few absolutes, the fool argues that there are no probabilities.
That guy is way too old to have one of those stupid eyebrow piercing things...
Only $99 per cartridge too!
If you all want a good laugh you can google them on YouTube? Eric Schmidt is on the one about the new 386 saying how Sun is going to switch to that architecture while showing off News
http://saveie6.com/
Great printer, those old Panasonics. Fast, clean, quiet, durable. Also loved the Epson MX-80 and the Okidata ML320.
I had a DEC LA-36 teletype (nb. not a TeleType) attached to my TI-99/4A back in the day... its 7 pin printhead lacked true descenders, so the print matched the text on the TI-99/4A's screen!
By the time I got to the Amiga 1000 and 500, I had a hand-me-down HP LaserJet I. What a tank. A Canon photocopier with HP's modifications, and doubled as a great ozone generator. The printer was connected to the Amiga by a 300 or 1200 baud RS-232 link. Annoyingly, I couldn't print anything from the BBSes while I was online - the Amiga's single serial port was needed for the modem. :)
Nowadays, there's a Unix mainframe in my right front pocket. And I can wirelessly print to a Samsung color laser printer that's 10x faster and 1/4 the weight. Don't even get me started on that Chromecast thing that's smaller than a videocassette and faster than a drive to Blockbuster.
But I do miss the quality of the old stuff. The old HP LaserJet just happened to be the very first (shared with the Apple LaserWriter) of its kind. Cost-reduction was not a goal; quality was. And it showed.
I miss HP.
Nice to meet another Slashdot old-timer...
Fire and Meat. Yummy.
BBC did this years ago, and was actually funny:
http://www.bbc.co.uk/comedy/lookaroundyou/
I have two of the Pagewide printers at work, and one at home (after watching the first one at work for a year, and needing to replace our ~16-year-old LaserJet 4000). They are very fast (although not as fast as some color copier/printers), fairly cheap, and seem to hold up reasonably well (so far; they came out about four years ago). Print quality is also quite good on decent paperâ"I spent quite a while evaluating that before deciding to keep it. And the color was better (truer to onscreen) than our color LaserJet. The only thing I find disappointing about them is that they only do letter/legal size paper. I'd really like one that could do tabloid with the same technology (but the only option there seems to be color lasers that are no faster than the 15+-year-old one we have, or the aforementioned copier/printers).