Bill Simmons Says ESPN Blew It By Not Embracing Tech (cnbc.com)
An anonymous reader shares an article: ESPN's problem isn't competition over content: They didn't position themselves for a future where cord cutting was a reality, according to former ESPN personality Bill Simmons. "They didn't see a lot of this coming," said Simmons. "They didn't see cord cutting coming. They weren't ready for it. A lot of decisions were made based on subs staying at a certain level. They had to realize they were a technology company. The ones winning are now Facebook, Twitter, Amazon, Hulu. ESPN should have been in that mix, but they're in Bristol. They should have had a place in Silicon Valley. That was their biggest mistake." ESPN is far from over, Simmons points out. Though it may make less money in the future, it has such strong cable deals, he said. "Everybody in here was paying $7 for ESPN whether they watched or not," he said. Simmons left ESPN in May 2015 after a public breakup, and signed a deal for an HBO series called "Any Given Wednesday" shortly after. The HBO show was cancelled in November 2016. Simmons also launched a new website called The Ringer in 2016. Also read Bloomberg's profile of executives at the company: ESPN Has Seen the Future of TV and They're Not Really Into It.
What's that?
Of the ~$28/month that cable companies pay for their basic basket of content, over $8/month goes to ESPN and neither the cable company nor end customer has a say in the matter.
ESPN Has Seen the Future of TV and They're Not Really Into It.
Then fade away into the scrapheap of tech history along with cable. No one is going to miss you, no one owes you a living. There's a whole generation coming up that's never even heard of you.
Funny how cable seems to see itself as so much more self-important than it really is.
That's our life, the big wheel of shit. - The Fat Man, Blue Tango Salvage
Sports was broadcast over the air for free and all you needed was to buy a TV set and maybe an antenna
He started Grantland, based on his own style of funny sport writing mixed with pop culture and then went full bore pop culture. Early on, granland had talent like Bill Barnwell writing great articles as their main focuses. Then they went to survivor and other reality show critiques and it went way downhill.
Simmons was relevant but he no longer is,
greed/fear/ego fueled unprofessionalism (personality disorder) epidemic. comforting to know that everything changes in the wink of an eye sometimes... spirit of creation all++++++ we invented the minus pool as part of the neverending wmd on credit religious franchise holycost..
I'm more interested in the long term affects of how this is going to trickle down into affecting higher "education" budgets.
Back in the day people flocked to football games because it was seemingly the only thing to do. They graduated and continued watching their home team. Now there are multiple different events that students can participate in and follow. I had friends that skipped Homecoming to go to the LoL championships.
I think that NCAA Football and the NFL is in for a rude awakening as their profits have been propped up by people with cable that may not really watch the sport. There are only a few teams that are economically viable and that is with ESPN deals.
is this one: "Everybody in here was paying $7 for ESPN whether they watched or not."
And that's precisely why I will never, ever watch ESPN, nor any sport it signs a deal with -- even if they subsequently leave ESPN. I've lived in the USA for a bit over 18 years now, and paid for cable or satellite TV for all of that time. Let's assume that $7 figure applies for the whole of that time, and does so in 2017 dollars (so in then-dollars it was some much lower sum). I think that's a pretty safe assumption, and it says I've personally paid US$6,700+ into the pockets of ESPN and its affiliated sports, yet I've watched maybe between five and ten minutes of ESPN in the last couple of decades. At around US$900/minute, that's hands-down the most expensive entertainment of my life.
And it's also why I will never renew my cable or satellite TV subscription until a la carte is a thing. Nor will I sign up for any online service which doesn't either offer a la carte options, or which focuses solely on programming *I* am interested in. The likes of YouTube TV et al. which simply carry over these awful deals into the internet age hold no interest for me.
Let's see.... MTV used to play music videos, then got into reality tv. The weather channel used to have a person standing in front of a radar map, not you have to watch 10 minutes of "storm stories" to get your local weather. And ESPN forgot it was a sports network. In another industry, McDonalds seems to have forgotten it's core customer as well.... people wanting FAST food. If we wanted GOOD food, we wouldn't be here. Long gone are the days of walking into McD's and seeing what was on the line and getting that and getting out. They prefer just in time production model which makes we wait for a cheese burger behind the person who wanted a cheese burger w/o cheese and extra mustard. Like so many maturing companies, they have lost their direction.
If ESPN went OTT then all systems then get the right to move it to sports packs / hbo like pack / drop it on the spot. If they lose being forced into basic then they will lose subs big time.
Microsoft giving tablets to the NFL and the broadcasters kept calling them iPads throughout the games?
.
The forced bundling made ESPN complacent about costs, and now ESPN is the most expensive cable channel, by a long shot. Many people no longer want to pay for ESPN. Talk about killing the goose that lays the golden eggs... that is ESPN's problem. Pure business greed,.
No, no, no. Nothing against Silicon Valley, but they don't need to be there. Nobody really does, except maybe some infrastructure people.
ESPN rejected tech because they were rejecting basic ideas like fairness and customers' desires. They were getting paid by non-users, so why should they think about the users? So they didn't. Their entire outlook on sales is to score bundling deals, to avoid the market while still getting paid by it.
Until they think of viewers as the customers, and become customer-oriented, you should expect them to be well behind everything else.
The not-seeing-things-coming aspect is particular silly. Even if it was true way back when, it's totally irrelevant by today. By 5 years ago they sure as hell must have seen that "cord cutting" was already here, whether they previously saw it coming or not. Had they reacted to this old news with the most basic common sense, once it was obvious and everyone had seen cord cutting, then you would be talking about their streaming offerings over the last 3 or 4 years.
Disney knows this. They've got a huge library of content, and love it when you consume it in different formats. They don't care if you buy it online, stream it, VHS, DVD, laser disc etc. Netflix and Amazon know this and adapted as demonstrated by their switch to original programming.
Notice how the VHS tape manufacturers are suffering or the companies that manufacture DVD discs? Technology changes and boom, nobody is buying VHS tapes any more.
BUT we're still watching disney films, and watching sports. ESPN should have fully embraced their ability to own content and then make that content (sports programming) on as many devices as possible. Sports are sports regardless of the platform i'm watching it on, just make it as easy as possible to watch it.
I'd much rather pay $15/month to get all of ESPN's programming than to have to buy season passes for NFL, MLB, NBA, NHL individually.
Which is disappointing because ESPN started as seeing a niche that could be filled and exploited (lack of Sports programming for non-major events). It's just what happens when you become overly-bloated and complacent.
This Internet thing is just a fad.
Tech? What? ESPN blew it when they decided to push political propaganda on its audiences. I turn on sports to see sports, hear sports, and escape the pc garbage on most other channels. They were thinking they will dictate what the audiences will watch
Not the least of which was injecting political commentary every chance they got. Oh, and you know, not really showing "all-sports, all the time" anymore. Their base tuned out, and here they are. No sympathy from me, and no amount of tech can save you when you essentially give the middle finger to your bread and butter.
If you look at the average cable bill, a good chunk of it is just for the royalties for ESPN. And ESPN insists that it not be a premium channel - they want *everyone* to have it, and they want everyone to pay. And to top it off, they keep paying astronomical sums of money for the broadcast rights to all sorts of dumb things, and how do they make it back? By jacking the fees that the rest of us pay. If they want to take ESPN and make it a streaming service that you sign up for if you want it, I would be all for it. That's the direction that a lot of these things are going anyways,
I would consider paying $7 a month to be able to stream ESPN channels over broadband. ESPN missed an opportunity and now they have been forced to cup personalities to address lost revenue due to cord cutting.
They cancelled Simmons' Any Given Wednesday. Damn, was actually a pretty good show when he had the correct guests.
A lot of people do not care about sports, for them to be forced to pay for ESPN et.al. in order to watch cable is becoming 'passe'. Expect costs for an internet only package to sharply increase as time goes by.
There are enough venues for progressive (and conservative, for that matter, even though its not a factor in this instance) media to promote their agenda. I just want the ball-game score and the highlights. I don't want social commentary.
It's a reason that's been discussed on other forums. Pointing it out, even if orthogonal to the original article is still informative, because if it is true and the ESPN honchos continue to ignore it based on their internal echo-chamber idea of what they did wrong, they might fix the wrong thing. OTOH, the SJW-angle could be insignificant and they can save the network by making various technical adjustments and double down on the SJW content. They can hire Colin Kaepernick as a talk-show host.
Bristol, Silicon Valley, whatever....it doesn't matter. Yes, ESPN messed up and there is still time to correct the ship because they still are the leader in US sports broadcasting. But location doesn't matter when you're setting up an online presence.
"A plan fiendishly clever in its intricacies"- Homer Simpson
Take a look at Tiger Wood's photochopped mug shot...They used the ever popular filter "hairPlugs b gone."
Music dropped in popularity as home video, video games and 24/7 TV ate away at people's free time (longer work hours in bad economies didn't help). Folks had more places to get the weather and didn't need that guy and his radar map as much so ratings fell. Minimum wage went up (marginally, but up all the same) and the cost of food shot way up pushing McDonald's into the fast casual market whether they wanted to or not. ESPN's in the same boat as music: fighting for attention.
There's been a lot of changes in the last 20 years. Nearly all of them for the worse. These companies are trying to adapt best that can. Lots of them can't. Not won't. Can't. The thing they used to do has been made obsolete or just plain marginalized. The world doesn't stay the same. I don't understand why folks don't seem to get that. Seems like a basic thing that we get upset when stuff changes and try our damnedest to deny the change happened in the first place.
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ESPN can complain about whatever but the main thing is they are in trouble because people don't want to watch them and when you ask a large portion of those people they make comments along the line of having to suffer through the political garbage they keep bringing up.
For example and why the subject, ESPN was in the background at work and one of the show started to talk about hillarys speech from yesterday.
It's somehow lost the edge. Maybe focusing on kapernick? Maybe a 20 something bitching they only got $20m a year?
I stopped listening to sports talk radio, too.
And, along the way, I cut the cord. And found I missed nothing.
Still, I love my NFL, via Ota, but miss blathering talking heads? Not so much.
Maybe if they innovated an ad supported app?
My point? I'd posit I watched a bunch more sport ball than a lot of /. And I'd posit my reasons are similar to a lot of the ESPN viewers. Not any of the political issues. The ripple effect will be on athletes and owners, who've had salaries and profits supported by TV ad revenue. When that dries up, at the end of 5 year deals, it'll be interesting to watch how far boards allow their guys to take deals which don't make money.
when they drastically changed their web site into one of those annoying infinite scrolling sites with stupid videos all over the place.
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Norton spam? What year is this?
ESPN: Global brand, owned by Disney, part of a complex of more-wealth-than-you'll-ever-see-let-alone-know. Whose 'dying' carcass, like Microsoft, will be around a long, LONG time for them to reinvent themselves and get in on the ground floor of that which replaces the Internet.
Simmons: Talking head with a great smile, whose attempt to go indie in 2015 with HBO then tanked in 2016. And now owns a website and thus has a vested interest (not to mention his survival) in pointing out how ESPN hasn't taken up full Internet glory.
Yeah. No biases there.