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Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)
According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.
If you can download the whole new season all at once, it's probably Netflix.
At this point the expression has devolved into a buzzword. Millennial this, Millennial that. When something is perceived as bad link it with 'Millennials' and it will generate even more clicks
Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.
Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.
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I'm an older millennial I guess, at almost 33 years old, and I never knew until they were Netflix exclusive (or, rarely, hulu exclusive or amazon exclusive). I knew what channel they were on, meaning what numbers to press into the remote control. Why anyone would expect me to know what network was on what channel, I don't know.
With netflix it was relevant because I have to specifically go there, instead of to an arbitrary number.
My parents are in their early 60s, I doubt they knew the name of any network except *sigh* the weather network.
You mean now they have to actually make content that people enjoy rather than just coast on the name that made it? How do you expect giant studios to crowd out the little guy if the playing field is level?! ;)
Anons need not reply. Questions end with a question mark.
Way past Millennial age here (GenXer, IIRC). It might be due to me living in a different country where the networks buy from other networks without taking care that they only buy from Fox, ABC or whoever else there is, but then again, I also don't know what networks bought what series. Why? Because it doesn't matter AT ALL.
Why is that in any way important knowledge?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
millennials aren't able to identify the networks responsible for some of the most popular television shows,
Me neither. I have never taken the slightest interest in what channel a programme is on, who made it, who presents or acts in it.
The only thing I am interested in is whether it is good or not. Why does anything else matter?
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
We also don't care about the ever-growing list of company logos they put at the start of movies.
Just start the movie, already. I don't give a flying fuck if it was made by Warner or MGM or whatever.
No sig today...
Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.
Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.
You are right.
Put another way, branding doesn't matter as much as the marketing departments wish it did.
"Oh no... he found the
Seriously, this millennial attack bullshit is getting out of hand. Avocado toast, and now "They don't know stuff that's completely unnecessary in 2017"?
I'm waiting on a "My Millennial Grandkid Won't Program My VCR" thinkpiece complaining that the author had to ask his son to program his VCR to record NCIS for him because his grandkid didn't know what a VCR was and didn't give a fuck either.
You are not alone. This is not normal. None of this is normal.
I'm 64 and I am in the same boat as millennials. Since I never watch live broadcast network television I have no idea what shows are on, much less which network produced them.
I watch the news, movies and series on Netflix and Amazon Prime, and some documentaries from various sources. I watched Lost on Netflix, but I can't tell you which network it was originally on. Sitcoms? Haven't watched one in over a decade because they're all the same, with only the characters and situations changed. I don't care for mysteries or cop shows. There's very little good sci-fi being produced nowadays.
The premiums (HBO, Showtime, Starz, etc) are producing much better series than ABC, NBC, or CBS. I liked True Blood, Black Sails, The Young Pope, Outlander, and now I'm into American Gods.
The only thing truly dumb is describing someone as dumb for not knowing something so mindbogglingly inconsequential as which studio created a TV show. On behalf of everyone with a brain: screw you.
Been like that for ages, baby-boomers, gen x, gen y, etc now Millennials. You're nothing special as a millennial.
Most of the time you start watching a show that was originated by anything *but* Netflix and you see the show. They generally tuck info about the originating network into the credits and are subtle (except in ads on their own network). Perhaps this is to make selling it for syndication easier, since networks are accustomed to buying things off of each other. Also, due to same syndication, the progeny of a show may become muddled, particularly if a show runs long enough to be both new on original network and in syndication elsewhere. DVR and streaming online obfuscates the origin of the show further.
You start watching any episode of anything netflix made, you first have to click through the show icon with a gigantic 'netflix original series logo', then the first thing in the show itself is 'A netflix original series'. Netflix beats it repeatedly over the viewers head that this is a netflix original series. Other points made about cord cutting and all that may be real, but in terms of identifying the originating network, it's easy to see how marketing strategy plays in.
XML is like violence. If it doesn't solve the problem, use more.
I am a boomer. If I think back to all the shows I watched as a kid, I have no memory of which network they were on, nor do I think I knew at the time. Back then we had a paper "TV Guide" that told us which channel had which show at which time. The local paper also printed listings. I remembered when the shows were on, but I often had to double check the channel.
Millennials have it much harder today, because there are so many channels. We only had four: ABC, CBS, NBC, and PBS. The only good show on PBS was Sesame Street (I had a crush on Maria).
This started bugging me a few years ago so I've started counting them. I think the highest count I've seen so far was around 7 or 8 companies "intros" before the movie. And some of these intros are quite long so it took nearly three minutes of pointless watching before I could get to the actual movie.
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