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Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)
According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.
This is so awesome because it proves traditional networks are dead. Everybody should dump their stock of any company that hasn't invested in it's own programming.
If you can download the whole new season all at once, it's probably Netflix.
At this point the expression has devolved into a buzzword. Millennial this, Millennial that. When something is perceived as bad link it with 'Millennials' and it will generate even more clicks
Who? This only matters to TV executives. It's really a "...with a computer" kind of thing. Old wine in new skins. The business models are the same and the content is on the same downward trajectory it was on when cable was king. You just can't start with shit content and ad overload if you're new to the game. Consumers still need to buy the bundles to get the shows. Nothing changed.
We don't have cable TV since we can't afford it. (Also because it's usually garbage filled with 90% ads)
Young people are just plain stupid, they don't absorb information as widely and I think blaming technology and specifically social media is to blame. How many times has young people been ask basic knowledge questions on the street and haven't a clue the answers. Yet these people vote! I don't know if we should blame them for their inability to know this stuff or that they simply don't care to seek out anymore information then they need to.
Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.
Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.
-=This sig has nothing to do with my comment. Move along now=-
Oh boo hoo those stupid millennials are no longer judging a quality of a TV show based on the past success of the companies that had aired them.
This isn't the bad millennials but the snowflake boomers who were handed these mega corporations and were too lazy to see the trends and adapt fast enough.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
I'm an older millennial I guess, at almost 33 years old, and I never knew until they were Netflix exclusive (or, rarely, hulu exclusive or amazon exclusive). I knew what channel they were on, meaning what numbers to press into the remote control. Why anyone would expect me to know what network was on what channel, I don't know.
With netflix it was relevant because I have to specifically go there, instead of to an arbitrary number.
My parents are in their early 60s, I doubt they knew the name of any network except *sigh* the weather network.
You mean now they have to actually make content that people enjoy rather than just coast on the name that made it? How do you expect giant studios to crowd out the little guy if the playing field is level?! ;)
Anons need not reply. Questions end with a question mark.
Way past Millennial age here (GenXer, IIRC). It might be due to me living in a different country where the networks buy from other networks without taking care that they only buy from Fox, ABC or whoever else there is, but then again, I also don't know what networks bought what series. Why? Because it doesn't matter AT ALL.
Why is that in any way important knowledge?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
No, it's FABULOUS!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Content matters.
Your branding doesn't.
Shocking that.
Just a shame it doesn't apply to everything.
millennials aren't able to identify the networks responsible for some of the most popular television shows,
Me neither. I have never taken the slightest interest in what channel a programme is on, who made it, who presents or acts in it.
The only thing I am interested in is whether it is good or not. Why does anything else matter?
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
All of the shows they used in the study were created by networks that broadcast over the air. People in the age range surveyed are probably much more likely to watch shows created by cable and premium channels. How is it that they didn't include any shows from FX, Comedy Central, HBO, Showtime, or AMC? I'm a bit older than the surveyed demographic and I would find it difficult to even name 5 shows that aired on any over-the-air network, let alone match the show to the network. They should perform this study again using shows and networks that participants of the survey actually watch.
We also don't care about the ever-growing list of company logos they put at the start of movies.
Just start the movie, already. I don't give a flying fuck if it was made by Warner or MGM or whatever.
No sig today...
Realize that the "network" connection to a certain show is completely lost for all viewers outside the US.
If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
The reason why you should care: The death of Net Neutrality. Soon you need a CBS internet or a Fox internet depending on which shows you want to watch.
If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.
Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.
You are right.
Put another way, branding doesn't matter as much as the marketing departments wish it did.
"Oh no... he found the
Empire is shown on Fox, which has been a major network since the early 1990s. It might be newer than NBC, but it's not even the newest network, and I doubt you'd find many people agreeing with you that the network that shows The Simpsons isn't major.
In it's timeslot, Empire scores around a 2, getting around 7M viewers, at a time when the top rated show, Survivor, usually gets around 8M, so I'm not sure where you're getting it from that it's not something people watch.
As a general rule, don't assume that because you're not interested in something, others aren't. There are plenty of hit shows I have no interest in, but I'm not arrogant enough to think they're unpopular just because I don't like them.
You are not alone. This is not normal. None of this is normal.
I got this one. Uhm, genetic mutation of some sort: Marvel. Advanced civilization (human or otherwise): DC. Rich bastard who anonymously fights crime wearing high-tech suit: can go either way.
I think that's it, right? ;-)
You are not alone. This is not normal. None of this is normal.
Jessica Jones and the Empire? I didn't even know Roger Rabbit's girlfriend had a thing for Darth Vader.
The old network/advertising model is obsolete? In other news: water is wet. Disclaimer: I grew up on network television and even I get it.
We'll make great pets
Seriously, this millennial attack bullshit is getting out of hand. Avocado toast, and now "They don't know stuff that's completely unnecessary in 2017"?
I'm waiting on a "My Millennial Grandkid Won't Program My VCR" thinkpiece complaining that the author had to ask his son to program his VCR to record NCIS for him because his grandkid didn't know what a VCR was and didn't give a fuck either.
You are not alone. This is not normal. None of this is normal.
I'm 64 and I am in the same boat as millennials. Since I never watch live broadcast network television I have no idea what shows are on, much less which network produced them.
I watch the news, movies and series on Netflix and Amazon Prime, and some documentaries from various sources. I watched Lost on Netflix, but I can't tell you which network it was originally on. Sitcoms? Haven't watched one in over a decade because they're all the same, with only the characters and situations changed. I don't care for mysteries or cop shows. There's very little good sci-fi being produced nowadays.
The premiums (HBO, Showtime, Starz, etc) are producing much better series than ABC, NBC, or CBS. I liked True Blood, Black Sails, The Young Pope, Outlander, and now I'm into American Gods.
Why should anyone care for that matter what network makes the show? Networks don't matter, they haven't probably mattered for a few years now, and they will become more obscure every day. I get it when there were 3 or 4 channels then it was a big deal, but these networks are trying to act like it's still the 1960's and they still matter, when they really don't. Hell kids these days are content to watch youtube videos of some guy commenting while he's playing video games, how in the world is some network supposed to turn that into a 30 min, or 1 hour show that people will enjoy? One more thing, with all the things that people have to worry about on a daily basis, to specifically focus on what network makes a specific show is dumb, and for the networks to think that people should, is even worse.
I'm "half"-millennial and I really don't care at all who paid for the series as much as you all don't know who are the producers of most of the films.
Same way, I do now the directors/musicians/actors/etc. of the series as much as you do of the films.
Sincerely, someone who thinks this "news" is just a pile of ****.
The only thing truly dumb is describing someone as dumb for not knowing something so mindbogglingly inconsequential as which studio created a TV show. On behalf of everyone with a brain: screw you.
Been like that for ages, baby-boomers, gen x, gen y, etc now Millennials. You're nothing special as a millennial.
I grew up in the 70's and 80's, watched a lot of TV shows and I'm not sure I could name a single network that any one was tied to.
Except perhaps The Wonderful World of Disney.
"Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
Well the gen-x are just the slacker generation. Sitting back and watching what is going on is what they are good at.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
Rich bastard who anonymously fights crime wearing high-tech suit: can go either way.
Does Bruce Wayne fight penny-ante crime to salve his conscience when it comes to all the people his megacorporation steps upon?
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
...dumb fucks.
No, you're the one hopelessly mired in the twentieth century. When we stream a show, we have not switched a TV dial to a specified channel before watching it, so unless the show is new enough that you have to steam it from the network's own site, knowing what network the show is from is information you get from paying attention to the credits. In today's online world, knowing the originating network is specialized fan knowledge, like knowing who the director is.
Most of the time you start watching a show that was originated by anything *but* Netflix and you see the show. They generally tuck info about the originating network into the credits and are subtle (except in ads on their own network). Perhaps this is to make selling it for syndication easier, since networks are accustomed to buying things off of each other. Also, due to same syndication, the progeny of a show may become muddled, particularly if a show runs long enough to be both new on original network and in syndication elsewhere. DVR and streaming online obfuscates the origin of the show further.
You start watching any episode of anything netflix made, you first have to click through the show icon with a gigantic 'netflix original series logo', then the first thing in the show itself is 'A netflix original series'. Netflix beats it repeatedly over the viewers head that this is a netflix original series. Other points made about cord cutting and all that may be real, but in terms of identifying the originating network, it's easy to see how marketing strategy plays in.
XML is like violence. If it doesn't solve the problem, use more.
You got it.
I am not a millennal, but I would have a hard time telling you what old TV shows aired on which network.
Was Star Trek CBS? I think so.
Get Smart, I Love Lucy, Brady Bunch, WKRP, MASH, Newhart, Cheers, Friends, Seinfeld, I have no idea what networks those aired on.
I only really know The Simpsons was on Fox. Wait, All In The Family was CBS too, wasn't it? I don't really care.
The same thing goes for movies. I really don't care what studio released a movie. Is it good?
Okay, I do know that AMC aired Breaking Bad, and HBO is responsible for Game of Thrones, but that is the new way. In the old days I didn't have to decide if I was going to pay for a cable package which included AMC and I didn't have to decide if I wanted to pay extra for HBO.
We just twisted the antenna around until we got what we wanted.
I have no love for networks or movie studios. I like some actors and can recognize a few, but even some "very good" actors as well as directors and producers have made some crappy films and TV shows.
I think researches need to do a little thinking and this would not be much of a surprise. Why do millennials not know which networks tv shows come from but know Netflix? Uhh maybe because at the start of every episode on a Netflix series. There is a big fucking Netflix that smacks you in the face. All other tv shows on regular cable networks do not pop up their network name directly embedded into the show. Are people getting dumber or they just not paying attention?
I am a boomer. If I think back to all the shows I watched as a kid, I have no memory of which network they were on, nor do I think I knew at the time. Back then we had a paper "TV Guide" that told us which channel had which show at which time. The local paper also printed listings. I remembered when the shows were on, but I often had to double check the channel.
Millennials have it much harder today, because there are so many channels. We only had four: ABC, CBS, NBC, and PBS. The only good show on PBS was Sesame Street (I had a crush on Maria).
I was born in the late 50's and I'd have trouble telling you which networks air the programs I watch. Off the top of my head, the only ones I can match for certain are "Game Of Thrones=HBO" and "Orange Is The New Black=Netflix". Does that mean I'm a millennial or stupid, or that the concept of a programming network is outdated?
This started bugging me a few years ago so I've started counting them. I think the highest count I've seen so far was around 7 or 8 companies "intros" before the movie. And some of these intros are quite long so it took nearly three minutes of pointless watching before I could get to the actual movie.
#DeleteFacebook
As others have pointed out, there are much better ways to reduce crime if you have a billion dollars to spend on it than vigilantism. (Yes, some people would become criminals anyway, but his entire reason for being a vigilante is that crime in Gotham is unusually high, which means education reform, job creation, better access to healthcare and mental healthcare, etc, are much more likely to reduce crime across the board than dressing up as a bat.
You are not alone. This is not normal. None of this is normal.
)
(Sorry, forgot a parenthesis there.)
You are not alone. This is not normal. None of this is normal.
Folks who don't watch TV much cannot tell you what network originally* hosted a particular series either because, to be honest, no one cares. ( nor does it matter to the consumer )
*Important distinction as some series will be bought and replayed on different networks over time.
As much as they try to burn the network logo into your brain by keeping it visible in the corner during any given show, most folks ignore it. ( Or try to. When it becomes too obnoxious, or the commercials too frequent, I just turn the show off. )
Pro tip for the networks: While I don't keep track of what shows you host, I DO remember which networks I blacklist due to the number and frequency of commercials played. Doesn't matter if a search shows my favorite show of all time is on, if it's on one of the known networks who go full stupid for commercials ever five minutes, I won't even bother.
Thesse days, I can neither tell you nor care what network is responsible for any given series I've watched over the years as most of them now fall into the blacklist categories.
It's just not important to me as I watch less and less the older I get. I might watch an hour or two per week anymore.
There is just little on I'm interested in watching when it is constantly interrupted with commercials.
I'm in my 40s, and I quit caring what network had what when I got my first TiVo about 15 years ago.
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
or. or.. you can just not watch TV? Im 30 years old and you could ask me about any tv show aired in the last 10 years.. I wouldn't even be able to tell you what its about most likely. I find its better to use the time wasted on watching tv for something constructive. Hell even playing video games keeps your mind more active than TV shows do these days.
People have been ignoring logos and branding for eons now, why is it suddenly a concern? I don't know what networks TV shows "belong" to and I don't know what production house makes any films I watch either... Logos and crap are automatically tuned out by most people because they're not the main content, lots of people skip credits and theme songs as well.
Twinstiq, game news
everybody says that. but the fact of the matter is that would NO LONGER be the internet. and therefor they would have to call it something completely different. and also nobody would buy it so i dont see that happening any time soon.
I only use Netflix. If the network wants me to know they're responsible for the show for whatever pointless reason, they should put their logo in the intro and/or credits.
What I'm supposed to do with this information, I have no idea.
#DeleteFacebook
When I love Lucy was on, there were only 3 networks, and you hate to know which one to tune to before getting up from your sofa to walk across the room to change the channel.
"His name was James Damore."
I'll care about Net Neutrality just as soon as the legislation is no longer written by AT&T, and no, one of its competitors doesnt qualify.
"His name was James Damore."
It was never meant to matter to you, just the rest of the entertainment industry. Same as the ten minutes of credits that roll at the end of the film. Of course, the need for the makeup artist to leave her thumbprint in the credits has long ago been obviated by internet sites like IMDB, but it's an inexpensive enough Union demand, so why fight that battle?
Most probably do have Amazon Prime. It's exceedingly useful for cost conscious people and fairly convenient. Most probably don't know how to utilize it for their video service.
It's not like they haven't won Emmys or anything for their TV shows
When has knowing that information ever been helpful to me?
Sesame street premiered in 1969. If you grew up watching Sesame street you aren't a Boomer.
He didn't say he was a young child watching it.
If you think I voted for Trump because of this post, you're wrong. I voted for Dr. Jill Stein of the Green Party. Again.
Um, I can tell which network a show is probably on just by watching it. Knowing the network has nothing to do with knowing what channel number it is on TV. Every network has its own feel to it. Knowing which network something is on has a positive correlation to be knowing ahead of time whether I'll like it. Not knowing what network something is on is akin to being proud of not knowing who the showrunner is or who the actors are. It is possible if you are a very casual viewer, but otherwise...
For cord cutters, search engines removed the need to memorize this information because a search for the title is enough to get them to the content.
T.V. show production companies are getting the same attention that movie production companies have always had. Who cares if it's Tri-Star, Century 21, or Paramount?
Millennials keep staying the same age, so there's no reason boomers shouldn't.
Play Command HQ online
This is a sign that the traditional broadcast TV model is moving towards extinction. The sooner that happens, the better. We're in an age where on-demand viewing should be the norm, not the exception. The sooner the legacy TV broadcast model dies, the better.
I recently watched a silver screen era movie. It was incredible, the intro/credits were: producing studio presents movie title, top 3 actors, and director. That's it, then the movie rolled. Kind of makes you realize how much those union demands to include the paper recycler in the credits detracts from the movie experience. After all, the general populace barely cares about the director or anyone beneath the first 5 actors in the cast.
The cesspool just got a check and balance.
No, I wasn't. The last time I looked, I was a boomer. 1957 was my birth year.
"So long and thanks for all the fish."
Even you screwed it up. The question was not what studio produces a show but what network broadcast it.
Because studios and networks are required to be legally distinct, it is completely reasonable the the studio of one parent company produces a show that is shown on the network on another. E.G. Scrubs was produces by ABC studios but shown on the NBC network through season 7. This can create some perverse incentives since the studio reaps royalties from syndication, DVDs, streaming, etc.
In some cases the studio's parent has no network. For example _Dark Matter_, despite being advertised as a "Syfy Original" is produced by Prodigy Pictures and Dark Horse Entertainment, which have no network. (Also contrary to popular claims _Dark Matter_ is not produced by Space, theCanadian science fiction network, either. Space does not produce any scripted drama.)
"Average Joe read them all in original print form "
Average Joe never read comics.
Who cares, which network created a show? I am only interested in where i can see it. And usually its sometimes this station sometimes that station.
"Younger Millennials Don't Know What Networks Are Responsible For TV Shows"
So what? Regardless of what generation you're from, who cares about what networks host which shows? Who is this supposed to matter to?
It's a shame that this is what passes for "news" on Slashdot these days...
Just cruising through this digital world at 33 1/3 rpm...
I am a boomer. If I think back to all the shows I watched as a kid, I have no memory of which network they were on, nor do I think I knew at the time.
Exactly. Didn't know or care then, don't know or care now. And yes, Maria was smoking hot.
Just cruising through this digital world at 33 1/3 rpm...
Even you screwed it up.
I didn't screw it up as much as didn't dedicate even enough brain cells to this to even copy and paste a correct word from the summary.
MINDBOGGLINGLY inconsequential.
Like I think we should just go out and kill everyone involved in the study for wasting our natural resources while contributing so little to society kind of inconsequential.
it's helpful to know which networks are bankrolling a show
It really doesn't. The networks are a general mishmash of crap and gold. About the only thing that separates any of them are the ones dedicated to general genres, e.g. the comedy channel.
I am pretty old. Even if I notice those companies, I am gonna forget long before the media is done playing. I do remember a few, but that is actually by accident and not by choice. I can recognize WB cartoons. Some of them...
"So long and thanks for all the fish."
You're supposed to dance a jig and where clothing with themed colors. It's in the contract.
"So long and thanks for all the fish."
If I don't watch a show you can ask all you want.
I'll even pray to Zombie Jesus, if you think it'll help, but there's no way I'm going to be able to tell you the network for a show I never watch.
To do this correctly, they'd need to have a two phase question set:
1. What shows do you watch regularly? "X, Y, Z"
2. What network is X on? Y on? Z on?
As implemented, the survey is statistically crap.
Amazon does a fair amount of children's programming, but their adult shows mostly seem to be aimed at people older than the millennials. Their best known show, Transparent, is about a 70 year old trans woman and her children, all of whom are significantly past millennial age. So it's not surprising that recognition of Amazon originals is low among millennials; they're not the audience.
I only pay attention when I have to reorient my antenna to another station for the show I want.
Tracy Johnson
Old fashioned text games hosted below:
http://empire.openmpe.com/
BT
Bullshit. Look at the BBC as a counterexample. And if you don't know who Disney is you're a moron.
But that's the kind of data we trailing Boomers have no problem tracking. When we were kids/teens, all Disney-related programming was on NBC. Now it's ABC. What's so tough about that?
At this point the expression has devolved into a buzzword. Millennial this, Millennial that. When something is perceived as bad link it with 'Millennials' and it will generate even more clicks
We should just go back to calling them Hipsters. That's been the generic word for twenty-somethings since the 1920's. It's already getting to a point where Millennial isn't appropriate anymore when speaking about what the new trends are.