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Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)
According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.
...dumb fucks.
This is so awesome because it proves traditional networks are dead. Everybody should dump their stock of any company that hasn't invested in it's own programming.
If you can download the whole new season all at once, it's probably Netflix.
Who? This only matters to TV executives. It's really a "...with a computer" kind of thing. Old wine in new skins. The business models are the same and the content is on the same downward trajectory it was on when cable was king. You just can't start with shit content and ad overload if you're new to the game. Consumers still need to buy the bundles to get the shows. Nothing changed.
We don't have cable TV since we can't afford it. (Also because it's usually garbage filled with 90% ads)
Young people are just plain stupid, they don't absorb information as widely and I think blaming technology and specifically social media is to blame. How many times has young people been ask basic knowledge questions on the street and haven't a clue the answers. Yet these people vote! I don't know if we should blame them for their inability to know this stuff or that they simply don't care to seek out anymore information then they need to.
Networks have no bearing on the quality of a TV show. The Game Industry is a prime example that people should never trust a brand name,
but follow the individual names in development from the credits. EA is an example of a brand name being milked while original staff are being
replaced and sacked to end in a deterioration and corruption of a brand. Ergo knowing brand names is a big mistake.
Stick to treating shows as individual independent products, evaluating them as such, not jumping on the unwarranted hype train based on brand alone,
and always read the credits and learn the names of the people who engineered the specific aspect of a product you liked.
Keep brand idolatry with the simple-minded idiots.
I'm an older millennial I guess, at almost 33 years old, and I never knew until they were Netflix exclusive (or, rarely, hulu exclusive or amazon exclusive). I knew what channel they were on, meaning what numbers to press into the remote control. Why anyone would expect me to know what network was on what channel, I don't know.
With netflix it was relevant because I have to specifically go there, instead of to an arbitrary number.
My parents are in their early 60s, I doubt they knew the name of any network except *sigh* the weather network.
Cord cutting is gay.
You mean now they have to actually make content that people enjoy rather than just coast on the name that made it? How do you expect giant studios to crowd out the little guy if the playing field is level?! ;)
Anons need not reply. Questions end with a question mark.
Way past Millennial age here (GenXer, IIRC). It might be due to me living in a different country where the networks buy from other networks without taking care that they only buy from Fox, ABC or whoever else there is, but then again, I also don't know what networks bought what series. Why? Because it doesn't matter AT ALL.
Why is that in any way important knowledge?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
You're telling me that boomers or whoever knew what network made I love Lucy, or The X-Files?
Why would you even care?
Content matters.
Your branding doesn't.
Shocking that.
Just a shame it doesn't apply to everything.
millennials aren't able to identify the networks responsible for some of the most popular television shows,
Me neither. I have never taken the slightest interest in what channel a programme is on, who made it, who presents or acts in it.
The only thing I am interested in is whether it is good or not. Why does anything else matter?
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
I'm above this age range and couldn't tell you about which show is on what network either.
Point is; cable TV and these shit networks are dying.
The only generation that cares is the dinosaur generation.
Don't compare Jessica Jones and Empire.
Compare something that's on a traditional network that people actually watch. Empire is not it. If you pick something people actually watch, then people will probably recognize it.
For example, I know AMC does "The Walking Dead", because it always starts out "Last time, on AMC's The walking Dead...". I know CW does iZombie.
Yes, I watch stuff other than zombie content, it's just I thought of those two first. SyFy does Dark Matter, for example.
I'm pushing 50 and I never paid attention to which channels had what. What do I care except whether the shows are good? I'm not cheering for any network. It's not like it helps save much time either because it takes just moments to scan each major network to find which channel had your show. I've never understood people that track such pointless info or cared if ABC was better than CBS or NBC, etc.
All of the shows they used in the study were created by networks that broadcast over the air. People in the age range surveyed are probably much more likely to watch shows created by cable and premium channels. How is it that they didn't include any shows from FX, Comedy Central, HBO, Showtime, or AMC? I'm a bit older than the surveyed demographic and I would find it difficult to even name 5 shows that aired on any over-the-air network, let alone match the show to the network. They should perform this study again using shows and networks that participants of the survey actually watch.
Jessica Jones and the Empire? I didn't even know Roger Rabbit's girlfriend had a thing for Darth Vader.
The old network/advertising model is obsolete? In other news: water is wet. Disclaimer: I grew up on network television and even I get it.
We'll make great pets
Seriously, this millennial attack bullshit is getting out of hand. Avocado toast, and now "They don't know stuff that's completely unnecessary in 2017"?
I'm waiting on a "My Millennial Grandkid Won't Program My VCR" thinkpiece complaining that the author had to ask his son to program his VCR to record NCIS for him because his grandkid didn't know what a VCR was and didn't give a fuck either.
You are not alone. This is not normal. None of this is normal.
I'm 64 and I am in the same boat as millennials. Since I never watch live broadcast network television I have no idea what shows are on, much less which network produced them.
I watch the news, movies and series on Netflix and Amazon Prime, and some documentaries from various sources. I watched Lost on Netflix, but I can't tell you which network it was originally on. Sitcoms? Haven't watched one in over a decade because they're all the same, with only the characters and situations changed. I don't care for mysteries or cop shows. There's very little good sci-fi being produced nowadays.
The premiums (HBO, Showtime, Starz, etc) are producing much better series than ABC, NBC, or CBS. I liked True Blood, Black Sails, The Young Pope, Outlander, and now I'm into American Gods.
Why should anyone care for that matter what network makes the show? Networks don't matter, they haven't probably mattered for a few years now, and they will become more obscure every day. I get it when there were 3 or 4 channels then it was a big deal, but these networks are trying to act like it's still the 1960's and they still matter, when they really don't. Hell kids these days are content to watch youtube videos of some guy commenting while he's playing video games, how in the world is some network supposed to turn that into a 30 min, or 1 hour show that people will enjoy? One more thing, with all the things that people have to worry about on a daily basis, to specifically focus on what network makes a specific show is dumb, and for the networks to think that people should, is even worse.
I'm "half"-millennial and I really don't care at all who paid for the series as much as you all don't know who are the producers of most of the films.
Same way, I do now the directors/musicians/actors/etc. of the series as much as you do of the films.
Sincerely, someone who thinks this "news" is just a pile of ****.
Amazon makes TV Shows?
I have no clue and I'm 41 and enjoy reading, mostly. Streaming, works for me. I don't want to sit around waiting for "my" show or movie to come on. When I want it, it's there.
I grew up in the 70's and 80's, watched a lot of TV shows and I'm not sure I could name a single network that any one was tied to.
Except perhaps The Wonderful World of Disney.
"Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
It's probably safe to say younger millennials are unaware of a lot of things. It's because they are younger, just like all the other naive young people over thousands of years. Does young people's normal lack of exposure really warrant this? The article was also written by a naive millennial, methinks.
The industry really needs to revamp itself. We still have all these networks trying to mark themselves as different by creating their own shows to "attract" customers. What it really does in such a rich market is divide customers. No one can really afford all the channels. So it becomes an arms war of who can produce the most content wanted. So all the individual stations are going to go broke making high end content hoping to be the winner who can get the audience.
What really should happen is that production and delivery are separate and a show is licensed on equal terms to any delivery service that wants. Then it becomes a real competition for who can deliver the best customer experience.
Most of the time you start watching a show that was originated by anything *but* Netflix and you see the show. They generally tuck info about the originating network into the credits and are subtle (except in ads on their own network). Perhaps this is to make selling it for syndication easier, since networks are accustomed to buying things off of each other. Also, due to same syndication, the progeny of a show may become muddled, particularly if a show runs long enough to be both new on original network and in syndication elsewhere. DVR and streaming online obfuscates the origin of the show further.
You start watching any episode of anything netflix made, you first have to click through the show icon with a gigantic 'netflix original series logo', then the first thing in the show itself is 'A netflix original series'. Netflix beats it repeatedly over the viewers head that this is a netflix original series. Other points made about cord cutting and all that may be real, but in terms of identifying the originating network, it's easy to see how marketing strategy plays in.
XML is like violence. If it doesn't solve the problem, use more.
Why do I care about this?
I think researches need to do a little thinking and this would not be much of a surprise. Why do millennials not know which networks tv shows come from but know Netflix? Uhh maybe because at the start of every episode on a Netflix series. There is a big fucking Netflix that smacks you in the face. All other tv shows on regular cable networks do not pop up their network name directly embedded into the show. Are people getting dumber or they just not paying attention?
I was born in the late 50's and I'd have trouble telling you which networks air the programs I watch. Off the top of my head, the only ones I can match for certain are "Game Of Thrones=HBO" and "Orange Is The New Black=Netflix". Does that mean I'm a millennial or stupid, or that the concept of a programming network is outdated?
when watching television i did not realt think about the network it was about channels. on the net i know a lot more about what i watch and who it is by. that said not sure how netflix or amazon handle such things.
Folks who don't watch TV much cannot tell you what network originally* hosted a particular series either because, to be honest, no one cares. ( nor does it matter to the consumer )
*Important distinction as some series will be bought and replayed on different networks over time.
As much as they try to burn the network logo into your brain by keeping it visible in the corner during any given show, most folks ignore it. ( Or try to. When it becomes too obnoxious, or the commercials too frequent, I just turn the show off. )
Pro tip for the networks: While I don't keep track of what shows you host, I DO remember which networks I blacklist due to the number and frequency of commercials played. Doesn't matter if a search shows my favorite show of all time is on, if it's on one of the known networks who go full stupid for commercials ever five minutes, I won't even bother.
Thesse days, I can neither tell you nor care what network is responsible for any given series I've watched over the years as most of them now fall into the blacklist categories.
It's just not important to me as I watch less and less the older I get. I might watch an hour or two per week anymore.
There is just little on I'm interested in watching when it is constantly interrupted with commercials.
I'm in my 40s, and I quit caring what network had what when I got my first TiVo about 15 years ago.
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
It's hilarious how many of you guys willingly identify as "millennials" and get all butthurt any time a perceived slight is thrown your way. This is in no way a disparaging article about "you". This is about advertisers needing to adopt to the new meta, this is about broadcast TV commercials becoming less effective because they get less recognition and less eyes in front of them.
Basically, this isn't about you... although it may speak volumes to how imperceptive younger people are with their heads buried in their digital devices.
People have been ignoring logos and branding for eons now, why is it suddenly a concern? I don't know what networks TV shows "belong" to and I don't know what production house makes any films I watch either... Logos and crap are automatically tuned out by most people because they're not the main content, lots of people skip credits and theme songs as well.
Twinstiq, game news
Thanks for explaining to me what I should like.
Jesus, the cluelessness of some of you is astounding.
What we really want to know ... is do you own a TV?
Because if you don't, you should proudly announce that to everyone so we can properly honor your intelligence and superiority.
Fucking endless September.
When has knowing that information ever been helpful to me?
Um, I can tell which network a show is probably on just by watching it. Knowing the network has nothing to do with knowing what channel number it is on TV. Every network has its own feel to it. Knowing which network something is on has a positive correlation to be knowing ahead of time whether I'll like it. Not knowing what network something is on is akin to being proud of not knowing who the showrunner is or who the actors are. It is possible if you are a very casual viewer, but otherwise...
For cord cutters, search engines removed the need to memorize this information because a search for the title is enough to get them to the content.
T.V. show production companies are getting the same attention that movie production companies have always had. Who cares if it's Tri-Star, Century 21, or Paramount?
You can't blame this on the millenials, this is completely the networks' fault. If they made stuff more memorable or unique then they would have more reason to find out who made it. Besides, who really cares who made a movie/show except the people making it. The industry is transforming. You have to transform with it.
Most of those stations only exist in the United States. How are people who don't live over there supposed to know them
This is a sign that the traditional broadcast TV model is moving towards extinction. The sooner that happens, the better. We're in an age where on-demand viewing should be the norm, not the exception. The sooner the legacy TV broadcast model dies, the better.
I'd love to see the trend in lack of TV franchise brand recognition generation over generation. I'd be amazed if this is a trend or just picking on meh-lennilials.
Who cares, which network created a show? I am only interested in where i can see it. And usually its sometimes this station sometimes that station.
"Younger Millennials Don't Know What Networks Are Responsible For TV Shows"
So what? Regardless of what generation you're from, who cares about what networks host which shows? Who is this supposed to matter to?
It's a shame that this is what passes for "news" on Slashdot these days...
Just cruising through this digital world at 33 1/3 rpm...
They're all brought to you by the YouTube Network, or the Vimeo network, or the Sidereal network, or the .ru Networkskinini or the Pirate Bay Network... or...
Amazon does a fair amount of children's programming, but their adult shows mostly seem to be aimed at people older than the millennials. Their best known show, Transparent, is about a 70 year old trans woman and her children, all of whom are significantly past millennial age. So it's not surprising that recognition of Amazon originals is low among millennials; they're not the audience.
I cant remember any show I cared about from . Netflix, HBO, Starz, FX and AMC....thats a different story altogether, love those networks and the great shows they make.....the others just make commercial crap right?.
Boomie Bastards are unable to tell what videogames are made by what company, unless it's by Nintendo.
Stop this "millennial" shit, it's clickbait, off topic, divisive, and does not belong on this site.
I use netflix, amazon (with HBO and Starz) and hulu, and honestly the only distinction I make in general is "if it is a full season at once, it's netflix or amazon" and "if it's episode by episode, then it's probably hulu unless it's HBO/Starz."
Generally speaking I will let a show get a season or two under its belt before watching - I'm tired of starting with a show only to have it cancelled mid-season.
Networks basically cut their own throats.