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Kids In 'Netflix Only' Homes Are Being Saved From 230 Hours of Commercials a Year, Says Report (exstreamist.com)
With more kids than ever using streaming services like Netflix for their entertainment, Exstreamist wanted to see what this means for the advertising industry. They were able to determine that kids in "Netflix Only" homes are saved from just over 230 hours of commercials a year when compared to traditional television viewership homes. From the report: We pulled numbers from the National Institute of Health, and found that children are watching 2.68 hours of television a day (in some cases, up to nine hours). In homes with more technology devices like tablets and kid-accessible computers, screen time jumps by approximately one hour per day. Currently, the average hour of television contains 14.25 minutes of commercials, or about 24% of airtime. Networks are even speeding up shows to cram more commercials into each episode. With that in mind, if a kid were watching traditional television, they would be seeing 230 hours of commercials a year, or 9.6 days. Netflix, and other services with kid-specific offerings like Amazon Video and Hulu, make it much easier for parents to control their kids' entertainment options. They offer an easy way to keep a child entertained with no commercial interruption.
before that dvr everything
Although it's probably great that kids are being shielded from ads, frankly I find it even more useful being an adult! These days I just don't watch any programming that has ads - I watch content either on Netflix, Prime Video (now that they have an AppleTV app), Starz, HBO Go, or purchase seasons of some shows on iTunes. I cannot even watch YouTube much the commercials are so grating now.
The funny thing is I think kids ads are less harmful. I remember them fondly from when I was a kid...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
How in the world are the kids today going to a stupid jingle stuck in their heads if they don't watch commercials.
Funny thing, I don't see, process, or store commercials from any media any more. I mute the sound, I go do something else, switch to another window, slide the screen so the adds are off of the monitor, but mainly I think my brain has developed strong anti-advertising routines.
She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
record OTA and comskip everything. For network TV here, that saves 22min per hour show. OTOH, if parents are so stupid as to let their children watch commercials, then they will end up with good little fast-food consumers demanding everything they see in those commercials.
No netflix, hulu (with/without commercials) or any other service needed. Just an antenna in the attic pointing towards the closest city.
I didn't see a single damn advertisement as I was watching it on Netflix back when.
I'd visited another country where cigs were 25cents a pack, and thought I'd just do it on vacation... lol. Got home, started watching madmen, and all of the sudden I really wanted a cigarette again.
I was, eventually, able to fully stop... just pointing out that I'm sure product placement in tv shows has sky rocketed.
I must have missed we news were Netflix vowed to only show content that did not contain product placement or was sponsored by some company.
I had the unfortunate incident of running shotgun in my partners car the other day and counted 16 commercials before I begged her to switch it off. Completely off the shelf, obnoxious, poisonous brainwashing drivel. Unfortunately there are no realtime radio or "TV" adblockers...
The mean area of the houses was 181.9 ± 85.4 m2, ranging from 50 to 550 m2. There were 166 (88.80%) families who had yard in their houses and 134 (80.70%) of the families reported that their children could play in the yard. The group differences on the basis of the number of hours of TV watching were statistically significant, favoring those who did have yards.
Table 4
Having a yard
Yes - 2.58 hr/day
No - 3.48 hr/day
Every 30 second commercial targeted to kids leads to minutes of "can I have this? no you can't". 2 days after our daughter started noticing the commercials and asking for what she was seeing we cancelled cable and starting streaming only. It's been 3 years of pure bliss and saved $1000s over Comcast.
Our kids only see Netflix and anything else we might rent through Google or Amazon. They don't get exposed to Hulu and their erectile dysfunction or other pharma ads. They only get maybe 30 minutes of tv time a day during the week and a few hours on the weekend. Other than that we have music playing in the house all other waking hours.
Myself, before we cut the cord, I haven't actually watched or listened to a single full commercial for a couple of decades. Commercial break would make me mute the TV and do something or just ignore what was on the screen for the break. I am an advertisers worst nightmare, no amount of advertising has worked on me for well over 30 years.
Was to cut the cord and get my entertainment from netflix!
I've considered it but there's not quite enough content on YouTube I care about to make that worthwhile - and I really hate giving money to Google (but not so much that I don't host my business email with them, sigh). I probably should just bite that bullet.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Can anyone please provide me to a well cited peer-reviewed study that demonstrated that watching ads had any negative effect on a human of any age at all?
My grandkids don't watch OTA TV and watch Netflix instead.
This Christmas, they couldn't think of any $nameBrand stuff to put on their Christmas lists.
I'm quite happy about this.
I don't read your sig. Why are you reading mine?
Unfortunately that was replaced with 230 hours of My Lil Pony. My poor daughter is like, "Dad you've seen this episode a thousand times!" Whatever, Rainbow Dash is the boss!
Stream is nice, because it doesn't have Ads, I did stop to watch TV long ago and just waching movies for over a decade now, if one day I have to pay for a stream (believe me, I will never get a free one) and it still have ads, I will simply stop to pay and neve ruse the service again, life is much more than stay in front of TV. BTW we already have those terrible ads everywhere we look lately.
My kids watch only so-called commercial-free kids shows on Netflix and YouTube. Shows like Pokemon and Lego Ninjago/Chima/Nexo Knights. In reality, they get bombarded with a commercial-to-airtime ratio of 100% instead of 24%. The difference between Netflix et al. and shows with explicit commercials is the mix of commercials and not the total commercial exposure time.
when they see commercials. Since we don't see commercials at home, when my kids run across commercials at other places they get upset. "Hey, I asked for my show. I don't want to watch this!"
Commercials on Netflix. Seriously, I wouldnâ(TM)t be surprised if Netflix does something like Hulu and offers a âoefreeâ service with ads.
Strawman - facebook have ads now.
Requiem for the American Dream
BBC America is working hard to increase that percentage, judging by the obnoxious amount of commercials in the broadcasts of Dirk Gently's Holistic Detective Agency.
The real "Libtards" are the Libertarians!
My kids don't watch 4 hours of TV /day. To me, that's a lot more important than whether they get too many advertisements in.
My kids had watched maybe 10 commercials by the time they were 8. We just made sure we showed them ad-free kids channels and videos we had purchased.
Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
I have never seen a "good" commercial for children.
These commercials create a sense of want where there should be none to start with. Kids aren't *insert new toy* deficient, as they think they are, after seeing a commercial for what they don't have. All this does is create tension where there should be none to start with.
--
My little pony and me -- Little girl from My Little Pony commercial
Netflix households are also YouTube households, which bring the ads back.
I find it sad that busy bodies decided to defend children by making it so bothersome for broadcast channels to show fun kids shows that none of them exist on broadcast channels anymore.
... they wouldnâ(TM)t be able to sing songs like âoeMy Bologna has a first name ..â forty years later, either.
I mean, how will these kids know what products they need if they can't watch commercials?
Do you have ESP?
It's free with an antenna and there isn't really any ads ... and there is cartoons 24/7... and it is usually educational.
We now get 230 hours more slashvertisements,
Kids don't use facebook, grandpa.
You are welcome on my lawn.
Never understood why Netflix is so popular..their library is fucking garbage...
Yes they do. Observe much?
and a bunch of other children's television folks campaigned against child advertising in the 70s. Fat lot of good it did. Still, I'm not sure this new world of no commercials will last. As I recall Cable TV didn't have commercials at the start...
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No, they really don't. Your "observations" are meaningless when we have actual statistics. Kids really aren't using Facebook, they're going to other social media.
https://www.statista.com/stati...
You are welcome on my lawn.
When broadcasters recut and speed up shows to make shorter air times, I wonder if they actually are breaking IP laws - surely customers have a reasonable expectation that the show will be shown in full, show owners would expect the show to be shown properly, and creators would require their credits to be shown? So how is it that I keep seeing shows with scenes cut short, credits sped and shrunk to unreadability, and noone seems to compain? Is this down to broadcasters having too much power, people doing what they want and to hell with the consequences, or what?
That'll be why LEGO has branched out into TV shows. Extremely clever move, they got the timing just right.
Just one more thing they'll never know the trials and tribulations we had to deal with. They will, however, miss out on some great commercials. -Dilly Dilly
That graph isn't very useful without an overall demographic breakdown for the USA.
At cost to myself, this is how to save the world.
is when you screen commercials from your environment, and then end up somewhere where you can't avoid it, it's astounding how incredibly annoying they are-- like standing without earplugs next to someone operating a jackhammer... Makes a ready reminder as to why you were avoiding them in the first place.
If you consider children sleep about 10 hours per night, then 230 hours represents 5% of their waking time. If you instead look at their 'available time' which is not locked up in school etc, that number increases to over 10%.
Spending 10% of children's time watching commercials during the formative period of their life when they learn at the most accelerated pace, they learn motor-, social and mental skills which are key for later life, as well as having their personality 'set', is incredibly wasteful.
That should come as no surprise. TV Series made by Netflix go for an hour per episode, those made by cable TV companies go for about 45min.
Now we just need to save kids from the actual programs, many of which are absolutely awful and/or commercials in themselves.
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This is interesting in the context of Net Neutrality. Do think this will be allowed? I can see a future were with no ad sites like Netflix IPs will force you to watch a stream of adverts every 300Mb or so.
It's not clear to me how the article for this story or any of the articles the story links to accounts for ads that are a part of the show. I'm guessing the claim of "being saved" from advertising is flatly not true because the alleged surveying doesn't account for these ads.
I also question the veracity of the nameless source who allegedly said "Netflix is a godsend. We try to prevent our kids from watching too much TV, but we love being able to put them in front of a Netflix show and know weâ(TM)re mostly in control of what theyâ(TM)re seeing. We donâ(TM)t need our kids seeing repetitive ads for new toys or sugary cereals." partially because I don't trust anonymous sources in contexts where anonymity is unnecessary and partially because the whole article is indistinguishable from what I'd expect Netflix to say if they were advertising for themselves via an article.
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