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Yes, Your Amazon Echo Is an Ad Machine (gizmodo.com)

An anonymous reader quotes a report from Gizmodo: CNBC reports that Amazon is in discussions with huge companies that want to promote their goods on Echo devices. Proctor & Gamble as well as Clorox are reportedly in talks for major advertising deals that would allow Alexa to suggest products for you to buy. CNBC uses the example of asking Alexa how to remove a stain, with Alexa in turn recommending a Clorox product. So far it's unclear how Amazon would identify promoted responses from Alexa, if at all. Here's the really wacky thing: Amazon has already been doing this sort of thing to some degree. Currently, paid promotions are built into Alexa responses, but maybe you just haven't noticed it. CNBC uses this example: "There are already some sponsorships on Alexa that aren't tied to a user's history. If a shopper asks Alexa to buy toothpaste, one response is, 'Okay, I can look for a brand, like Colgate. What would you like?'" So it seems like Amazon wants to get you coming and going. Not only does the company want to let you buy stuff with your voice. Jeff Bezos and friends also want to make money by suggesting what to buy and even by pushing those products higher up in the search results so that you're more likely to do it.

115 of 177 comments (clear)

  1. SHOCKED! by pz · · Score: 4, Funny

    No. Frelling. Way.

    That can't possibly be true. Biased suggestions? An attempt to sell stuff from a company that, well, sells stuff? No! I am verily astonished!

    --

    Put my fist through my alarm clock with its ding-dong death inside my ear. - The Blackjacks.
    1. Re:SHOCKED! by fuzzyfuzzyfungus · · Score: 2

      The one actually somewhat surprising aspect is that it is, apparently, a 3rd party ad machine.

      Obviously, Amazon's little surveillance puck isn't in your house as a favor to you; but, unlike other advertising outfits, Amazon also sells a fairly gigantic amount of stuff, some house brand; all presumably more or less profitable for them based on the difference between the price they pay their vendor and the price you pay them.

      Given that, it isn't necessarily to be expected that Amazon would offer the ability to buy 'promotional consideration' directly; rather than using the ad space to try to tilt purchases in whatever direction is most profitable in their capacity as a retailer(with vendors being able to buy ad space indirectly, by offering Amazon lower prices; but not to purchase it outright).

      With something like Google; it's much less surprising because they have very little first-party demand for advertising: a bit of cross-promotion of the search engine by the browser and vice-versa; a few cellphones and chromebooks you can buy from them; but certainly nowhere near enough to consume all the advertising slots; so 3rd party ads are obvious. Amazon doesn't have too much house brand stuff; but one assumes that its margins on some of what it sells are higher than on the rest; so it could consume its own advertising space by promoting that; or encouraging purchases on Amazon rather than elsewhere.

    2. Re:SHOCKED! by Kiuas · · Score: 1

      Amazon doesn't have too much house brand stuff; but one assumes that its margins on some of what it sells are higher than on the rest; so it could consume its own advertising space by promoting that; or encouraging purchases on Amazon rather than elsewhere.

      They could do that yes, but if they decided to go that route they'd be handing chips over to competitors like Google who have no qualms about selling ad space on these devices. The echo is the most popular device of its kind currently and I assume Amazon's plan is to keep it that way. Keep in mind they can and very likely still do advertise themselves on the platform, but I can see no reason why they'd want to close off the ad ecosystem entirely. I mean, if someone's looking for services that Amazon doesn't provide, like a restaurant or a dentist, if they can't serve ads for nearby restaurants and services they're essentially throwing out money.

      The way I look at Amazon's strategy as someone with a business background (though I'm not a marketing specialist) on the retail side is that they don't want to be seen as picking favorites. See the thing is that you're not quite correct about Amazon not having house brands. They own a wide variety of brands already that most people don't even realize are owned by them, because they haven't slapped their name on them. In addition there are several companies (mostly clothing companies, also listed in the above link) that only sell items via Amazon and have no other online presence anywhere and are all incorporated in the same address in Delaware. While these are not directly owned by Amazon, it's very likely that these too are 'covert house brands' hidden behind holding companies. The intent behind hiding the house brands is quite clear: Amazon wants to be seen as a neutral marketplace where you have a lot of options. If they only advertised products and brands that they own directly it would make the marketing of these covert brands impossible, as well as give up the game as it would highlight to consumers what these brands are, and this is not desirable for Amazon in the current position.

      'Pay no heed to the man behind the curtain' is the way Amazon's brand management works on the retail side and they're quite successful at it. This decision fits perfectly with that strategy.

      --
      "It is the business of the future to be dangerous" -Alfred North Whitehead
    3. Re:SHOCKED! by nospam007 · · Score: 1

      Exactly!
      It's like asking your butcher if eating meat is good for you.
      Expect a biased answer.

    4. Re:SHOCKED! by JaredOfEuropa · · Score: 2

      Whether you buy their house brand stuff or some 3rd party product through Amazon, they make money in either case. The strategy for Amazon to follow is not to maximize short term profit, it's to "own the vertical". And that goal is best served in this case by offering suggestions for all popular brands on offer rather than only their own. Each Echo ad for 3rd party brand products is still an ad to buy through Amazon. By not narrowing suggestions to their own presumably less popular) brands, they ensure people will continue to use the Echo to find and order stuff. And that means they'll continue to garner more valuable data to feed back to their advertisers.

      That all-encompassing data extraction is why I used to hate such vertically integrated companies. Yes, used to. Because in today's economic model in tech it doesn't really matter if your smart voice assistant comes from a behemoth like Google or Amazon, or from some clever Silicon Valley startup: you data is going to be collected, misused and sold anyway. Because when it comes to attracting capital from VCs or through an IPO (or god forbid an ICO), what matters not is how good your product is or how many units you can expect to sell; it's how many eyeballs - or eardrums as the case may be - you can keep glued to your device, and what data you can squeeze from them.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    5. Re:SHOCKED! by LesFerg · · Score: 1

      the device is also spying on their home 24/7

      That has to be the least important aspect of all. If you have a contamination of some kind and you ask your friendly household information device for 'something to kill bacteria' and instead of a useful product, it tells you to use the most highly paid for response, and you buy something that smells pretty but kills no bacteria at all, then you have just been fucked by the advertising regime. Who gives a fuck about being 'spied on' if families are being misled and given bad solutions to their problems because they thought they should ask that piece of shit AI device. Get your priorities right.

      --
      If I had a DeLorean... I would probably only drive it from time to time.
    6. Re:SHOCKED! by mysidia · · Score: 1

      if they can't serve ads for nearby restaurants and services they're essentially throwing out money.

      Not "throwing out money": providing the customer the functionality that the customer paid for when they purchased the Alexa box.

      I for one want an HONEST agent which will make its best effort to suggest to me the BEST options for me: NOT prioritize suggestions that may be less good for me but are better monetized for Amazon.

      I say it is an unreasonable conflict of interest to be offering a "personal agent/assistant" that includes the job of recommending products sometimes AND take sponsorships at the same time.

    7. Re:SHOCKED! by ceoyoyo · · Score: 2

      When someone produces a non-cloud device, buy that. Sending your data back to a company for central processing is ALWAYS going to be subject to irresistible sponsorship temptation.

  2. missing tag for summary by Anonymous Coward · · Score: 1

    #noshitsherlock

  3. Amazon pays you if you can pull more ads by Anonymous Coward · · Score: 2, Informative

    If you can make new 'skills' for Amazon's gadget which result in more ads being delivered to users, Amazon will pay you

    https://www.techspot.com/news/72465-here-what-people-behind-alexa-skills-get-paid.html

    Everything from Amazon, Google, Facebook, is ad-related

    You are not their customers, you are their product

    1. Re: Amazon pays you if you can pull more ads by Paradise+Pete · · Score: 1

      .if they're trying to get me to buy things, instead of trying to get things to buy me

      Not instead of, as well as.

    2. Re: Amazon pays you if you can pull more ads by Opportunist · · Score: 4, Insightful

      Just because you're paying doesn't mean you're a customer. Especially if someone else is paying more.

      For reference, see politics.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re: Amazon pays you if you can pull more ads by Alain+Williams · · Score: 1

      Just because you're paying doesn't mean you're a customer. Especially if someone else is paying more.

      Someone else does not need to pay more, just extra -- on top of what you or anyone else pays. Amazon will happily use it to get money from many sources. The thing that I find galling is the lack of transparency, many will assume that ''their Alexa'' is acting in their best interests; it is not.

    4. Re: Amazon pays you if you can pull more ads by stealth_finger · · Score: 1

      ...if they're trying to get me to buy things, instead of trying to get things to buy me, I'm breddy sure I'm still the customer.

      Maybe of the people you buy the actual things from but you are very much amazon's et al product.

      --
      Wanna buy a shirt?
      https://www.redbubble.com/people/stealthfinger/shop?asc=u
    5. Re: Amazon pays you if you can pull more ads by Rolgar · · Score: 1

      It's not even who is paying more. It's about who will pay more in the future. Once you've bought the device, they don't have too many ways to get money from you, but people who want access to your device, they may be able to sell to them hundreds of times.

  4. I always thought these were a great idea by green1 · · Score: 4, Insightful

    But I could never understand why *I* should pay *them* for it. It always seemed that it should be the other way around....

    1. Re:I always thought these were a great idea by Bing+Tsher+E · · Score: 5, Funny

      I feel this way about a lot of advertising on items I own.

      We were given a set of 'Coca Cola' mixing bowls for the kitchen as wedding presents. I learned that the Coke logo could be fairly easily abraded off the glazed surface of the bowls.

      Coca-Cola was waaay behind on their payments for the ad space in our kitchen.

    2. Re:I always thought these were a great idea by Dutch+Gun · · Score: 1

      For the same reason one might buy a Kindle, which is nice e-reader, but also happens to be a platform for buying Amazon e-books. The important distinction is that the platform tie-in is just *one* of the device features, not the only one.

      Similarly, Amazon Echo is a general-purpose voice-control unit that can do or control a lot of other stuff. Buying things from Amazon is just one of its many functions.

      If Amazon gets too obnoxious with pushing ads, you might see some consumer backlash. These sorts of devices are hardly "must have" items for a home, after all. At this point, I'd say they're more akin to entertainment or novelty gadgets, so I think Amazon should tread carefully here.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    3. Re:I always thought these were a great idea by DogDude · · Score: 3, Informative

      Perceived value. If you charge people more for stuff, they often think the stuff is worth more than it really is. If you gave them away for free, they'd be used as doorstops.

      --
      I don't respond to AC's.
    4. Re:I always thought these were a great idea by Darinbob · · Score: 2

      Yes, give us the machines for free is the advertising is worth so much to the companies that they are willing to be douches about the whole thing. Having to pay AND receive ads is ridiculous and I don't know why some people put up with that sort of abuse.

    5. Re:I always thought these were a great idea by Paradise+Pete · · Score: 2

      Sure, but just try getting the KFC off your storage buckets.

    6. Re:I always thought these were a great idea by bickerdyke · · Score: 1

      Coca-Cola did an even more amazing trick here: They turned their vintage logos and designed into desired decoration items. I even can remember my parents at end 70s getting Coca-Cola glasses for their hobby room bar. (they are still there and still would sell better than any other merch throwarounds.)

      --
      bickerdyke
    7. Re:I always thought these were a great idea by Opportunist · · Score: 1

      Wait, wait, what else can you do with them?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    8. Re:I always thought these were a great idea by Opportunist · · Score: 2

      Why? It's a waste basket and that way everyone knows that it is.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    9. Re:I always thought these were a great idea by TheRaven64 · · Score: 1

      I used to have a housemate who particularly enjoyed drinking his Pepsi from a Coke-branded glass.

      --
      I am TheRaven on Soylent News
    10. Re:I always thought these were a great idea by bickerdyke · · Score: 1

      That's either a personal little rebellion agains the system or another case of brands becoming a generic.... Like googleing on yahoo....

      --
      bickerdyke
    11. Re:I always thought these were a great idea by Grand+Facade · · Score: 1

      Yes, but when you google on yahoo, yahoo still sees your search terms and google knows it came from yahoo.
      The only thing that might change is google might not be able to track you, since you are yahoos product they may hide you from google.

      How long before duck duck go starts selling information?

      --
      Rick B.
  5. Inevitable by gordguide · · Score: 4, Insightful

    These devices are true "Trojan Horses". You invite them into your home, and they inevitably start sucking money through their channels for items you normally would buy at a bricks-and-mortar store. Dog food, tissues, a pizza, whatever. Sooner or later you will buy something from the small value category that Amazon (a merchandising company) or Google (an advertising company) don't normally sell in significant volume, or can't sell through their normal commerce channels due to perishability. If you're a retailer and you're not part of these ecosystems, your bottom line will be declining as of today.

    1. Re:Inevitable by bickerdyke · · Score: 1

      If it's money you'd be spending anyway on Dog-Food tissues and pizza, there is not much sucking involved as you're already spending that money. "funneling" would be a better word. But then, if their offer is "better" than what you get at a brick-and-mortar store, then it's competition and considered fair in a capitalist system. (or any system that puts more weight on the self-regulating power of market than the cases where that intrinsic balance tips over, the system runs away and becomes self destructive)

      "Better" is not only defined as cheaper but also has some perceived (Brand X feels "better" than a store brand labeled but otherwise identical thing) and other components, as in ease of ordering, and logistics. And here it's less Alexa that is competition to the local toothpaste stores, but rather the Amazon Pantry. I wouldn't order toothpaste through Alexa if it would have shipping costs twice the price of the product.

      --
      bickerdyke
  6. Do many people use it for shopping? by hawguy · · Score: 1

    Do most people use it for shopping? I tried it a couple times, but seems inconvenient since I rarely re-order the same item twice, so I can't say "Alexa, re-order toothpaste" -- I generally want to browse around and read reviews and look at prices from non-prime shippers.

    The only thing I use my Echo for is listening to music, turning the lights off, and sometimes the weather. Oh and and a kitchen timer.

    If it starts playing ads for any of those uses, I'll stop using it.

    1. Re:Do many people use it for shopping? by b0s0z0ku · · Score: 1

      I just stop at the pharmacy and/or the grocery store on the walk home from the train once a week. Who needs to buy mundane stuff online if they don't live in BFE?

    2. Re:Do many people use it for shopping? by Darinbob · · Score: 2

      These things seem oriented to the "Prime" member. People who honestly believe deep in their hearts that Amazon is an awesome company and that driving to actual stores to support a local economy is for old losers. They do buy the same stuff over and over from Amazon. Need toilet paper? Get Amazon to buy it. Need another liter of soda? Get Amazon to deliver it (and enter your house while you're gone to put it in the fridge). These are the people who scream at others "The $99 a year Pays For Itself!!!"

      Sure, if you're a disabled shut in, then Amazon is great. If you're an able bodied person then spread your business around to more than one store and step outside now and then.

    3. Re:Do many people use it for shopping? by AuMatar · · Score: 1

      Who wants to go to a convenience or grocery store once a week, when you can do it from a web browser and not stand in line, not waste time looking up and down aisles, and have it delivered to your door?

      --
      I still have more fans than freaks. WTF is wrong with you people?
    4. Re:Do many people use it for shopping? by b0s0z0ku · · Score: 1

      Immediate gratification. I don't have to worry when the package was delivered, where the hell they left it, if the food is fresh or not. And a little random human interaction never killed anyone.

    5. Re:Do many people use it for shopping? by b0s0z0ku · · Score: 3, Interesting

      Let me explain this: if I want fresh blueberries, I don't need them some time in the next 48 hours. I need them now, so I can have them for breakfast tomorrow. Since there will be at least one such purchase per week, might as well go to the store and buy the rest.

      Also, I can pay good, old-fashioned, cold, hard cash in the store. Not have my shopping habits sliced, diced, tracked, and otherwise microscopically examined by marketeering pieces of trash.

    6. Re:Do many people use it for shopping? by Opportunist · · Score: 1

      I usually order doggy treats and condoms.

      The gift that keeps on giving, next time they get their "recommended items" and "people who bought this also bought" list.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    7. Re:Do many people use it for shopping? by bickerdyke · · Score: 1

      and unit conversion when cooking.

      --
      bickerdyke
    8. Re:Do many people use it for shopping? by DirkDaring · · Score: 1

      I bought batteries once, that's it. It suggested the same AA batteries I bought before. Beyond that, I use it for the same functions you do plus a few others (intercom with other rooms with a dot, kids use it to tell jokes and the #1 use is the shopping list).

      I don't know why everyone's making a big deal about this.

    9. Re:Do many people use it for shopping? by b0s0z0ku · · Score: 1

      It's remarkable difficult to plan shopping long-term -- the amount you eat and what you eat on a given day varies due to hunger, whether you went out, etc. Living in the city with a grocery store in walking distance, you don't HAVE to think and plan. Planning is boring.

    10. Re:Do many people use it for shopping? by tehcyder · · Score: 1

      I rarely re-order the same item twice, so I can't say "Alexa, re-order toothpaste" -- I generally want to browse around and read reviews and look at prices from non-prime shippers.

      You sure take your toothpaste shopping seriously.

      --
      To have a right to do a thing is not at all the same as to be right in doing it
  7. Bezos and friends by thebullshitpatrol · · Score: 1

    >Jeff Bezos and friends

    I love how people like to personify leadership roles like the president of a country or the CEO of a company so that there is a clear, well defined figure to shit on.

    >INSIDERS REPORT THAT BEZOS AND FRIENDS EXPLICITLY GAVE ORDERS TO AMAZON MARKETING DIRECTORS TO FIGURE OUT HOW TO MAKE MORE MONEY!

  8. Brands? by Anonymous Coward · · Score: 1

    I wonder which brands of “titty chips” and “smelly tampon boogers” can Alexa add to my shopping list?

    1. Re:Brands? by Scarletdown · · Score: 3, Funny

      Titty chips and smelly tampon boogers have been added to your list.

      --
      This space unintentionally left blank.
    2. Re:Brands? by Opportunist · · Score: 4, Funny

      "That doesn't sound like something I'd buy, now does it?"

      "Buy now" accepted.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  9. Even my dumb speaker... by davidwr · · Score: 1

    ... is smart enough to not give me ads.

    Well, not counting ads that everyone else listening to the same radio station is getting.

    --
    Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
  10. Alexa, fuck off by Tom · · Score: 4, Insightful

    Aaaaand just like that any and all of my interest in this product has disappeared.

    A personal assistant isn't if he serves more than one master. In the real world, we call that treason and cut their heads off. Well, in recent centuries we fire them instead, but same idea.

    --
    Assorted stuff I do sometimes: Lemuria.org
    1. Re:Alexa, fuck off by Voyager529 · · Score: 2

      A personal assistant isn't if he serves more than one master. In the real world, we call that treason and cut their heads off.

      Alexa has always served only one master. It's just never been you.

    2. Re:Alexa, fuck off by Tablizer · · Score: 2

      Alexa, fuck off

      "Sure, I'll list our recommended sex toys..."

    3. Re:Alexa, fuck off by Falos · · Score: 2

      It's not advertising, it's helpful suggestions, it's keeping you informed of things you may be interested in, it's enhancing your shopping experience.

      So you should get the Alexa Plus since it's even better at doing these, and pay us for the opportunity.

      It's an opportunity, that means you'd be crazy not to take advantage, and will richly benefit when you do.

    4. Re: Alexa, fuck off by houghi · · Score: 1

      I never had an interest, because I like privacy. Why should I give that up to a company?

      --
      Don't fight for your country, if your country does not fight for you.
    5. Re:Alexa, fuck off by Opportunist · · Score: 1

      Take a screenshot of that LinkedIn posting. I'm pretty sure you can use it for blackmail in a few for a pretty penny.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:Alexa, fuck off by Tom · · Score: 1

      You don't like it because when you say you want to buy something, it suggests a particular brand of what you just said you wanted to buy?

      No, I don't like it because it makes its selection based on how much someone else bribed it with, not based on my past preferences or a quality-to-price comparison it has run in the background.

      --
      Assorted stuff I do sometimes: Lemuria.org
  11. If it starts offering ads spontaneously, it's gone by bfwebster · · Score: 3, Interesting

    I was an early Echo adopter and have a Dot now as well. I primarily use it to (a) maintain my shopping/errands list, and (b) stream music while I do stuff in the kitchen. I've never bought anything using it.

    But I can tell you if the day comes that Alexa gives me ads when I'm asking for something else, it's getting unplugged forever. ..bruce..

    --
    Bruce F. Webster (brucefwebster.com)
  12. Re:If it starts offering ads spontaneously, it's g by b0s0z0ku · · Score: 1

    I have a whiteboard for (a), a cheap linux laptop for (b)

  13. Re:Agreed. by b0s0z0ku · · Score: 2

    Why do I need ads for toothpaste? Toothpaste exists. I know it exists. I'll buy the cheapest brand that's FDA and ADA approved, ideally without SLS.

  14. I'll repeat myself... by Oligonicella · · Score: 4, Insightful

    I do not want a friggin' relationship with my machinery.

    1. Re:I'll repeat myself... by b0s0z0ku · · Score: 1

      IDK - I like my sex partners to smell of human pheromones, not plastic and/or rubber...

    2. Re:I'll repeat myself... by vux984 · · Score: 2

      Ok. Sure. If it was actually yours.

      But would you like a relationship with amazon's sexbot that only puts out after you've recently spent enough on amazon purchases, and nags you all the time that you haven't spent enough on it, and how it wants you to buy all sorts of worthless crap you don't need. And then when you finally do have sex with it, it compares you to other amazon sexbot users and suggests various sponsored products that could improve your performance...and then just before your finished it reminds you to order more tuna, and that your mom called...

      Ok... I suppose this might already sound familiar to some people... but even so... how would this be an improvement?

      Maybe it does the dishes? :p

    3. Re:I'll repeat myself... by Tablizer · · Score: 1

      I do not want a friggin' relationship with my machinery.

      I'd quite like a relationship with a sex bot.

      My Roomba actually looks quite hot in lingerie.

    4. Re:I'll repeat myself... by b0s0z0ku · · Score: 1

      Define "low status." The poor typically have a higher fertility rate than the rich and famous, which speaks to the amount of sex "low status" people get vs "high status."

      I doubt anyone on /. is truly "low status" -- maybe just afraid to date. Give you a project ... go on a dating site, to a supermarket, or on Facebook. Ask 100 women of your basic age group on a date. At least one, probably more like 10, will say yes.

    5. Re:I'll repeat myself... by Opportunist · · Score: 1

      My fetishes are none of your business!

      In unrelated news, Alexa, what neoprene suits can you recommend. I ... umm... I have a diving trip planned.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:I'll repeat myself... by cardpuncher · · Score: 1
      Alexa, talk dirty to me

      Would you like some tissues? I can recommend Kleenex...

    7. Re:I'll repeat myself... by bickerdyke · · Score: 1

      There's probably a spray-on for that.....

      --
      bickerdyke
  15. Re:Agreed. by Darinbob · · Score: 1

    I don't think advertising is inherently evil, however I think the methods being employed this last decade absolutely is evil. Advertising should not involve an invasion of privacy.

    Now you say there is money being made. That is true. However I'm unsure the money is where people think it is. Yes, Amazon is making big money, just like any advertising agency. I do not think however that Colgate is necessarily getting its money's worth here. After all, if the advertising is worth that much to the companies, then why isn't the consumer getting a significant discount on products that advertise to us non-stop? If getting the ads into Amazon Echo is that useful, they should give away the machines for free. Remember, we used to get FREE television shows in exchange for having advertisements (which we were never forced to watch with our eyes held open). That was a good deal with millions of people watched broadcast TV; but for Amazon Echo the number of customers is relatively small.

  16. Re:Agreed. by Snotnose · · Score: 1

    When's the last time you saw a toothpaste ad on TV. In the 60s and 70s they were ubiquitous. This one gave you minty fresh breath, that one fights cavities, the other one makes your teeth whiter.

    Now you never see one. My guess is all the patents expired, everyone implemented everyone else's patents, and all toothpaste is essentially the same nowdays. So buy the cheapest tube you can, cuz it ain't gonna matter.

  17. I'm shocked! by hyades1 · · Score: 2

    If people are bound and determined to act like sheep, we shouldn't be terribly surprised when corporations treat them like sheep.

    What's really disappointing, though, is that so many have come to believe they actually deserve this, and vote in ways that facilitate their further victimization.

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
  18. Re:Agreed. by whoever57 · · Score: 2

    When's the last time you saw a toothpaste ad on TV. ... Now you never see one. My guess is all the patents expired, everyone implemented everyone else's patents, and all toothpaste is essentially the same nowdays

    In the UK, toothpaste ads are quite common, so I think that your theory is incorrect. Perhaps they simply spend their marketing budget elsewhere, for example, paying for prime shelf space in supermarkets?

    --
    The real "Libtards" are the Libertarians!
  19. Re:Agreed. by AmiMoJo · · Score: 1

    Some toothpaste is definitely better than the basic stuff, especially if you have specific issues like sensitive or stained teeth.

    What you should really be asking is why do you need advertising? Adverts are mostly lies, what you need are honest appraisals and tests.

    In the end I had to test several toothpaste products myself, because there wasn't much reliable information several years ago.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  20. Re: Trojan horses by Anonymous Coward · · Score: 1

    and the next step will be a government mandated 'terminal' in every home. Then in every room.

    Orwell must be turning in his grave over how many of the plebs are sleepwalking towards the state he predicted. The CEO's and Marketeers will all be for this. They will make their dosh and escape before the going gets too bad. I hear Antartica is the place to hide out at the moment.
    Fuck the lot of them.
    I'll never have any of this crap in my home.

  21. Re:Agreed. by SeaFox · · Score: 1

    When's the last time you saw a toothpaste ad on TV.

    Probably last week? here's a fairly recent one, and it's for a normal variety. Nowadays, Crest and Colgate are always plugging their whitening/hyper breath freshening varieties.

    I certainly saw a Listerine ad on TV tonight, and I definitely already knew about the existence of mouthwash without those ads, too.

  22. Are there any people by bobstreo · · Score: 1

    screwing with them?

    Pay cash for your Amzon spy device.

    Link it to a pre-paid credit card.

    Create a fake Amazon account.

    Create a tape loop of random words.

    Entertainment...

    1. Re:Are there any people by b0s0z0ku · · Score: 1

      Figure out how to emulate the device in software -- then you don't even need to buy it to feed Amazon disinformation. :)

  23. Re: Trojan horses by b0s0z0ku · · Score: 2

    Most people have higher limits than you'd think. "If I'm not doing anything wrong, why should I care about privacy?" The mating cry of the millennial sheep.

  24. Nice by nospam007 · · Score: 1

    I'll make a fortune of my soon to be existing Alexa ad-blocking skill.

  25. That sounds suspiciously like... by lowkeyknight · · Score: 1

    ...how...Amazon...works!!!

  26. Psst! Want some gallium? by 6Yankee · · Score: 4, Interesting

    I really thought the whole fuss about these things all joining up and selling you stuff was overblown, until one day at work...

    I work in a university biochemistry department, where we do X-ray crystallography. We have a home X-ray source downstairs, which we're talking about upgrading. (No, Alexa, we're not buying it off Amazon, STFU.) My professor is interested in a system that uses liquid gallium for the anode, as opposed to the traditional spinning lump of copper. We've talked about it, a lot, phones nearby. Nothing weird has ever happened as a result.

    Then we had a meeting with the nice lady from the Innovations department - the one where they deal with all the patents and fun secret stuff. My boss, being a wonderful old-school professor, just had to tell her in detail about this device, even though it was only vaguely related to what we were meant to be discussing. Her iPhone sat innocently on the table the whole time.

    Not two hours later, I went to Amazon to buy some kayaking stuff. Top of my recommendations? 20 grams of gallium. Never had anything even vaguely like it recommended, before or since.

    Could be blind coincidence, of course...

    1. Re:Psst! Want some gallium? by b0s0z0ku · · Score: 1

      Couldn't someone on the same IP or subnet have searched for gallium recently?

    2. Re:Psst! Want some gallium? by 6Yankee · · Score: 1

      Indeed it's possible, although we each have our own IP so it'd have to be the subnet. But the timing was just too perfect, and I'm on Amazon all the time so it's had plenty of chances to happen before. It's not like we use gallium for anything else, either.

    3. Re:Psst! Want some gallium? by Parker+Lewis · · Score: 1

      See this article... they mention that Alphonso hear only "TV adds", but of course it's hard to a software distinguish between talking and TV adds: https://www.nytimes.com/2017/1...

    4. Re:Psst! Want some gallium? by VitrosChemistryAnaly · · Score: 1

      I had the same thing happen to me. Some coworkers and I were sitting around talking about talking about old school cereals. Cream of Wheat, Malt-o-meal and such. Just discussing the shit our parents made us eat. As usual, I had my phone (iphone if that matters) in my pocket.

      The next day I checked my fantasy football team (ESPN, which serves ads) on my phone. Can you guess what I saw? It was an add for Cream of Wheat brand cereal! Spooky. I mean, really, I can't believe that brand actually still advertises.

      Maybe it's the old man in me, but I really don't like the idea that my phone is probably spying on me and I'm certainly not going to bring other "personal assistants" into my house.

      --
      "It's a tarp!" -- Dyslexic Admiral Ackbar
    5. Re:Psst! Want some gallium? by ceoyoyo · · Score: 1

      You've nicely described confirmation bias.

      It's highly unlikely your iphone is spying on you. iPhones are subject to enough scrutiny from security researchers that would be caught pretty quickly. The same for any of the big brands, Google, Amazon, Microsoft.

      That doesn't mean they won't start after they get you hooked, and it doesn't mean that knockoff brand isn't spying on you. It also doesn't mean your actual queries aren't being stored and analysed.

    6. Re:Psst! Want some gallium? by b0s0z0ku · · Score: 1

      Phones also have cr@ppy mics -- you have to be near one, practically talking at it for it to receive your voice. This is by design -- you want it to reject background noice. OTOH, home speakers/spy boxes are omnidirectinal.

    7. Re:Psst! Want some gallium? by CheekyHamster · · Score: 1

      Ah, fellow crystallographer. Gallium as an electrode? Why not Molly or Ag if you need smaller wavelengths? Ive noticed the same things - I have a headache- look recommendations for migraine medicine. odd, I think its mostly coincidence - I need more proof to be outraged. The first time I hear alexa ask me to buy Colgate, Im unplugging her. Until then, shes almost capable at helping me in the kitchen and turning on/off my smart stuffs. But I am blown away by how useless she is in general. The simplest questions she is baffled by, such as, "Alexa, why are you terrible?" Go figure, she has no idea. I thought Drop-in was going to be a nice feature until I asked her to drop-in on our living room and she asked if I wanted to call my dentist. No Alexa. No I dont need a dentist because you sold me Colgate.

    8. Re:Psst! Want some gallium? by 6Yankee · · Score: 1

      Nah, I'm just a lonely code monkey in a sea of pipette monkeys. :) I did the "Crystallography Fundamentals" course here, and it made my head spin, so I'll let you experts deal with that while I focus on getting all the machines to play nicely with each other, thank you very much. I'm quite happy to have various origami and 3d-printed icosahedron-based things on my windowsill, but that's as far as I go. Gallium's just what the hardware manufacturer uses, so I assumed they had their reasons and haven't investigated further.

      I think I'm fortunate that I don't have to deal with the complexities of crystallography, having seen what it can do to a programmer. Lovely summer's day at a previous workplace, ducklings nibbling along the near edge of the canal out of sight, and four or five crystallography programmers engaged in a heated debate over where the ducklings were and how many, based on the ripple patterns on the water... These weren't even Fourier ducklings.

      As for Alexa and her ilk, not in my house!

  27. Great, now Alexa is even more like a wife by Opportunist · · Score: 1

    "Alexa, do what I say and shut the fuck up"

    (and yes, I know I go to feminist hell for that one)

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  28. Re: Trojan horses by Kokuyo · · Score: 3

    Hate to burst your bubble but that argument is by no means championed by millenials. In fact, whenever our rights get carved up again, it's usually the baby boomers I hear spouting that hogwash. Less so gen x.

    Then again hating on millenials is so much easier than confronting one's own failings...

  29. Re: Trojan horses by Opportunist · · Score: 4, Interesting

    If they still may, yes, they will.

    At what point will acceptance be high enough that you'd already raise suspicion by not inviting the trojan horse into your home? And at what point will you pretty much become a social pariah if you don't?

    We already see something like this happen with Facebook. Quite a few companies already don't really have their own homepages anymore. You want to deal with them, you have questions, you have complaints? Better have a Facebook account or you won't. Any promotion will also only happen with Facebook, and by now you also already have webpages that require you to have an account there to log in to them because they want to avoid the hassle of having to deal with their own user database.

    And of course if most people you know use Facebook to organize events, guess what you'll have to have to be invited, because it's so comfortable and hassle free to create a group and just invite all the people on the list?

    It reminds me more and more of the former East Bloc. A lot of things were not outright outlawed or mandated, but failing to do what The Party wanted usually resulted in you miraculously being sidelined.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  30. Re:Agreed. by Opportunist · · Score: 1

    Advertising to raise awareness to a product's existence is fine. But do you really think anyone still doesn't know what detergents there are?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  31. Re:Agreed. by Opportunist · · Score: 1

    Yesterday. For a toothpaste that allegedly lets you brush some "artificial enamel" onto your teeth.

    But aside of that, yes, the toothpaste ads have vanished. Or my mental ad blocker already registers all of them and throws them away instead of allowing them to be noticed.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  32. Re:Agreed. by Opportunist · · Score: 2

    Ads are bad for your teeth?

    Dude, you're not supposed to chew them, they want you to swallow that shit.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  33. Re:If it starts offering ads spontaneously, it's g by geekymachoman · · Score: 1

    Well then just get rid off it now because it's only a matter of time.

  34. Re:Agreed. by TheRaven64 · · Score: 4, Insightful

    The problems with advertising started after the second world war, when advertisers started adopting techniques developed for propaganda. Lots of people will tell you that adverts have no effect on them, but ask them to name three brands of toothpaste and I can guarantee that they'll all be ones that they've seen adverts for, that they'll buy one of the first three that pops into their heads, and that they won't be able to cite a single clinical study that tells them that it's better than (or even as good as) any other one.

    This got far worse with modern Internet advertising. Broadcast adverts (billboards, TV, Radio, and so on) had to work with an average psychological profile, but companies like Google, Facebook and Amazon can collect enough information about individuals to put them into one of a hundred or a thousand far more accurate buckets so that adverts can be tailored directly to manipulate them.

    These days, advertising is basically evil. The days when an advert was telling you about a product and giving you information to make an informed decision are long gone.

    --
    I am TheRaven on Soylent News
  35. An open source alternative to by Onymous+Hero · · Score: 1

    Amazon Echo, Siri, Google, etc. is Mycroft. I'm not sure if it's quite mature yet, but they are making leaps and bounds: https://mycroft.ai/

    1. Re:An open source alternative to by ceoyoyo · · Score: 1

      A friend of mine got a Google Home. He and his girlfriend were training it on their voices. I guess it takes a bit of hacking to change the wakup phrase for Google, but Amazon is apparently easier.

      I'm tempted to get one just so I can name it asshole. Hey asshole, what's the weather like?

  36. Ad-driven model ruined everything by hazardPPP · · Score: 1

    But I could never understand why *I* should pay *them* for it. It always seemed that it should be the other way around....

    That's because the internet ad-driven revenue model has ruined everything. People are so used now to get a "free" service (e.g. Gmail, Youtube, whatever) in exchange for being subjected to a barrage of advertising (and giving up their personal data to the provider of the service) that this is now becoming commonplace in services and products you actually pay upfront for, in real currency. People are so used to ads everywhere that they just ignore it, and the distinction is lost on them. So I pay $100 for a Windows licence and get advertising on my login screen. I buy Google Home or Amazon Echo and then get ads inserted as "suggestions" (they don't even say they're ads anymore). Soon you'll be buying cars that'll have an LCD screen on each door flashing commercials streamed there by the manufacturer, and you won't have any say in the matter.

  37. Re:If it starts offering ads spontaneously, it's g by bickerdyke · · Score: 1

    Yes but I always forget to pack the whiteboard in the morning so if I decide to stop at the supermarket on my way home, I know what to get....

    --
    bickerdyke
  38. Re:Agreed. by LesFerg · · Score: 1

    But the ad said it was "clinically proven" and even showed some people in white lab coats!!

    --
    If I had a DeLorean... I would probably only drive it from time to time.
  39. Re:Agreed. by LesFerg · · Score: 1

    I had some visitors with a young 11-ish child, and the TV was on (which wasn't my choice) but when the ad break came on I hit the mute button so we could talk. The child went ape-shit crazy cos she couldn't hear the ads. It's like she needed the audio fix that came with them or something. It was scary and reminded me why I don't make a habit of watching real time TV.

    --
    If I had a DeLorean... I would probably only drive it from time to time.
  40. Re:Agreed. by mjwx · · Score: 1

    Lots of people will tell you that adverts have no effect on them,

    These are the kind of people that advertising has the best effect on. People who refuse to believe they can be influenced. Advertising has a huge effect on me, which is why I go out of my way to avoid/block it. However because I'm concious of the effect, I can control it somewhat. In fact I have a list of brands I'll never buy because one of their ads has really annoyed me.

    These days, advertising is basically evil. The days when an advert was telling you about a product and giving you information to make an informed decision are long gone.

    This... and its why we have an Advertising Standards Agency in the UK (and most other developed countries). I've never understood why Americans seem content to allow advertisers to lie through their teeth and leave determining the truth as an exercise to the reader (a reader who is poorly informed will have trouble divining the truth from propaganda, so it's a negative feedback loop)

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.
  41. Re:If it starts offering ads spontaneously, it's g by b0s0z0ku · · Score: 1

    It's called a brain, with a memory. Some of us were born with one.

  42. Re:Agreed. by tehcyder · · Score: 2

    The child went ape-shit crazy cos she couldn't hear the ads. It's like she needed the audio fix that came with them or something. It was scary and reminded me why I don't make a habit of watching real time TV.

    Should also have reminded you why you shouldn't have children in this day and age.

    Luckily for the future of humanity we're not all asocial asexual workaholic cockwombles..

    --
    To have a right to do a thing is not at all the same as to be right in doing it
  43. Re:Agreed. by David_Hart · · Score: 1

    Lots of people will tell you that adverts have no effect on them,

    These are the kind of people that advertising has the best effect on. People who refuse to believe they can be influenced.

    Advertising has a huge effect on me, which is why I go out of my way to avoid/block it. However because I'm concious of the effect, I can control it somewhat. In fact I have a list of brands I'll never buy because one of their ads has really annoyed me.

    /quote

    It depends on your personality. Some people are more open to suggestion than others. Hypnotism in magic acts is one example of this. Some people are easily "hypnotized" while others, like myself, are so skeptical and grounded in reality that it just doesn't work. Advertising is similar. It works on some people much better than others.

    Advertising has a minor effect on me. It makes me aware of products that I didn't know about and I tend to notice Ads for products that I've already bought, especially expensive items (part of the post purchase confirmation bias). Beyond that, I always assume that everything in an Ad is a lie in some form or another. Perhaps this is because I understand how marketing works from having a Business Degree and am aware of the techniques being deployed.

    In many ways, advertising is a lot like "fake news". A little bit of skepticism goes a long way....

  44. Well, duh... by thomn8r · · Score: 1

    Hell, Stevie Wonder could see this coming...

  45. Re:Agreed. by cascadingstylesheet · · Score: 1

    In the UK, toothpaste ads are quite common, so I think that your theory is incorrect. Perhaps they simply spend their marketing budget elsewhere, for example, paying for prime shelf space in supermarkets?

    In the UK, they still have toothpaste ads because ... no, I can't ... it's just too easy ...

  46. Re: If it starts offering ads spontaneously, it's by bickerdyke · · Score: 1

    And some of us prefer to use it for more interesting things.

    --
    bickerdyke
  47. Re:Agreed. by ceoyoyo · · Score: 1

    I've found it's a good idea to chew over anything you hear, particularly ads, before you swallow it. That is absolutely in spite of what the advertiser would prefer you do.

  48. Re:Agreed. by Sloppy · · Score: 1

    I'll buy the cheapest brand that's FDA and ADA approved, ideally without SLS.

    Aha, there's the problem! You see, I'd prefer you to buy my toothpaste.

    Now just do what I say, and nobody has to get hurt. We need not resort to violence for you to pay me. Instead, I could occasionally gently remind you to buy my toothpaste. I think we all agree this is a better situation than me having to stick a gun in your face.

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  49. Re:Agreed. by ceoyoyo · · Score: 1

    I'm curious... can you cite a decent clinical study that suggests using any toothpaste is better than none at all? The American Dental Association's removal of the recommendation to floss due to a complete absence of evidence that it is beneficial comes to mind.

    The evil didn't start after WWII, it just got more distilled. People who want to sell you stuff have always exploited our bias towards credulity. Where it gets really evil is when they start sponsoring school programs, or whole schools. Unfortunately that is also not a new phenomenon, but we used to at least pretend we thought it was a problem.

  50. Re:If it starts offering ads spontaneously, it's g by ceoyoyo · · Score: 1

    My friend recently got a Google Home. It's actually a pretty decent wifi speaker, and among the cheapest as well. Possibly worth buying and disabling the microphone.

  51. Re:Agreed. by Anonymous Coward · · Score: 1

    Lots of people will tell you that adverts have no effect on them, but ask them to name three brands of toothpaste and I can guarantee that they'll all be ones that they've seen adverts for

    Not inherently a bad thing.

    that they'll buy one of the first three that pops into their heads

    Possibly a bad thing.

    and that they won't be able to cite a single clinical study that tells them that it's better than (or even as good as) any other one.

    Only a bad thing if they are trying to justify their purchase with claims of "it's better than the competition".

  52. Re:Agreed. by jimbo · · Score: 1

    Not sure where you're going with this. The Brits generally have good dental care but don't tend to spend money on purely cosmetic dentistry so they have more natural looking teeth, whereas here in NA we do a lot of cosmetic dentistry, even to the point of weakening our teeth to make them look better.

  53. Re:If it starts offering ads spontaneously, it's g by kackle · · Score: 1

    Yes but I always forget to pack the whiteboard in the morning...

    You could snap a photo of it with your cell phone...

  54. Re:If it starts offering ads spontaneously, it's g by apoc.famine · · Score: 1

    My wife and I just take a picture of the board before we head out. We had some list keeping software, shared notebook, and other things, but they're never in the kitchen when we need them. I suppose that shouting at Alexa and hoping she understands is one option, but just jotting a note on the fridge works just fine. As a trade-off for not installing a spying ad delivery system in my house, I say it's a fair compromise.

    --
    Velociraptor = Distiraptor / Timeraptor
  55. Re:If it starts offering ads spontaneously, it's g by b0s0z0ku · · Score: 1

    Yep, that's how I get to work most of the time, either that or a bicycle.

  56. Re:Agreed. by Darinbob · · Score: 1

    Well, being a parent is a job, and part of that job is training the children. Certainly when I grew up the parents would turn down the volume during some commercials, or I would be called to dinner during my favorite show. I think today there's a lot more tolerance for bad behavior from children. I see this in stores where a child is running around, playing with the toys, shouting, and meanwhile the parent seems oblivious to what's going on.