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Slashdot Asks: What Do People Misunderstand or Underappreciate About Apple? (fastcompany.com)
In an interview with Fast Company, Apple CEO Tim Cook says people who have not used his company's products miss "how different Apple is versus other technology companies." A person who is just looking at the company's revenues and profits, says Cook, might think that Apple "is good at making money." But he says "that's not who we are. In Cook's view, Apple is: We're a group of people who are trying to change the world for the better, that's who we are. For us, technology is a background thing.
We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this. What do you think?
We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this. What do you think?
This whole article is clickbait trolling, getting the fanboys out to bloviate about how the Apple ecosystem is more than the sum of it's parts, and the haters to then reply about how that is comical horseshit, proven by single anecdote; etc.
Welcome to the new Slashdot.
Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
I am thinking it must be a slow news day and the article's title is a big fat troll to start an Apple flame-war.
From all outward appearances they are pretty much exactly the same as any of their competitors. Worse in some ways. They appear to make their products in other countries and import the products into the USA. They appear to evade paying taxes whenever possible. They try to force customers who have paid for an imported hardware product to only buy software from their store.
Which part am I mistaken about?
Clang, LLVM, WebKit, launchd, Grand Central Dispatch. CUPS web interface went from "13 year old with HTML" to "This is usable" after Apple hired the developer.
I left Apple product a while ago. But I can say for almost certain that I wouldn't have the career I have now or a household running FreeBSD/Linux if it wasn't for OS X' underpinnings.
Ironically I've actually used some of my PPC knowledge at work because a lot of embedded automotive controllers are based on the e200 cores.
There USED to be something special to misunderstand or underappreciated.
But that's all done now.
Apple is now just another HP or Dell
When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
We're a group of people who are trying to change the world for the better, that's who we are. For us, technology is a background thing.
This pretty concisely sums up everything that is wrong with the tech industry: this sort of smarmy hubris is why everybody else wants to repeatedly smack Teh Tech Bros with a length of hose.
People don't appreciate that:
1. It's much harder to create good industrial design than it is to copy it. When the Macbook Air was released, it was breathtaking. So were the first few iterations of the iPad and the iPhone. After the first big wins, it gets much harder to play the "smaller, faster, more storage and sleeker" game.
2. Technology matures. Many people rant that Apple's innovation around the iPhone and iPad has slowed. Of course it has, because all of the obvious things have been done over the last decade. It's like automobile technology -- once manufacturers figured out where all the basic components needed to go, they have cheerfully chugged along for decades with gradual improvement.
3. If you're the market leader, there is no value in going down-market. Apple does an outstanding job of maintaining margins without resorting to selling a bewildering array of phones at all price points in a desperate attempt to gain market share. Nobody wants a Samsung J3 or an LG K4. They're cheap pieces of junk that you only buy if you can't afford a decent phone.
4. Maintaining and developing iOS is a massive undertaking that Apple's competitors (with the exception of Google) don't have to undertake. We've seen Samsung's attempt at a third-party OS, and it was dismal.
We don't want people to have to go to multiple [systems] or live with a device that's not integrated
When your device doesn't integrate with anything else then your device sucks. There is a standard called USB why don't you use it? Apple is an extremely annoying company with the "not invented here" mentality. If I have to bring a different cable for every iDevice everywhere I go I will not buy your product.
might think that Apple "is good at making money." But he says "that's not who we are
It's easy to make money when you don't pay any taxes.
I love fingerprints all over my screen. So awesome. Every smudge, every streak. All computers should look like that, especially ones with 15 inch and larger screens.
Apple makes a lot of money by removing freedom. People are not free to fix their devices. People are not free to use any platform to develop for iOS. People are not free to install apps from anywhere. People are not free to access a filesystem directly on iOS. People are not free to find a complete replacement for iTunes, you will always have to come back to it for some purpose. Never has any company been able to apply so much manipulation to users of their products. On top of that, they are doing everything they can to rob people of income through taxes which is something societies desperately need. It makes me sick to tell you the truth.
Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
Case in point: I was just given an iPad (company anniversary gift). It's my first Apple device. After a month of trying to get it to work for me, I'm probably going to have to turn it into a streaming/gaming device for my kids. Why?
Apple's trust model is broken. On iOS, apps are assumed to be not trustworthy, so they put them in a sandbox. This means one app can't access another app's local files. On the other hand, for some reason, the cloud is assumed to be trustworthy. If I use iCloud, Dropbox, OneDrive, or any other cloud provider, I can open and save files to any cloud folder.
I've spent a couple years de-cloudifying myself because as we all know, the cloud is just somebody else's computer. According to my philosophy, therefore, the cloud is inherently untrustworthy, and I don't want my data on somebody else's computer. This is why my devices have local storage: to hold my data. If I want to share it, I use Syncthing (https://syncthing.net) and I can then access it on the local storage of one of my other devices. I'm therefore not sharing todos, notes, files, or anything else I choose not to share with Apple, Google, Amazon, or anybody else who may decide at some point to mine my data.
On Android, I have the choice to configure my device this way. On my iPad, I do not. It is, essentially, then, not my device. It's Apple's. It's bound to their trust model, which says Apple is trustworthy (their apps can access the new "On my iPad" file selector), but 3rd party apps are not (even sync apps like Resilio Sync or Syncthing). Their trust model, therefore, makes the device useless to me.
Sure, what Tim Cook says has some truth to it: if I were willing to share all my stuff on other people's computers, I would be able to use the iPad without thinking about "bits and bytes and feeds and speeds." But their "whole system" means sharing personal life data to an unprecedented extent with Apple. That's not bringing humanity to computing. That's giving over our humanity to be stored by one or more corporations. It's a classic example of forging an easy path for Lemmings to go--where? And that's the problem. We don't know if we're heading for the safe exit or dropping off the cliff.
A walled garden that exhibits many of the characteristics of a cult. In fact smartphones themselves almost seem like an addiction. So one might view Apple as a drug dealer ;)
;)
;)
Don't get me wrong, I do have 2 macs and a Developer ID and do iOS development work for In-House deployment. In addition to the other development work i do.
But from top to bottom, it is all about regulation (by Apple) and control (by Apple). Those who have not been through the development process from beginning to end. Have no idea how many hoops you need to jump through. I think one spends almost as much time getting the app deployed. As is spent developing it. And things are changing all the time. Such that even the individuals at Apple give bad advise about how to go about things. But I will also say, this they do try to help
I will also say this, while the learning curve was very steep. Now that I know my way around quite well. The 2+ years of on the side self education was worth it.
Just my 2 cents
...your taxes then?
Why? What obligation does Apple have to give money to the government outside the legal minimum in taxes they're required to pay? If Apple can take advantage of a loophole that allows them to legally avoid paying taxes, more power to them. If you're paying more taxes than you are required to, you're an idiot.
Comment removed based on user account deletion
The biggest taxpayer was the most profitable: Apple, which reserved $15.8 billion for income taxes on $59 billion in operating income.
https://www.forbes.com/sites/c...
have you seen my sig? there are many others like it but none that are the same
They're easy to use.
I have never ever found an Apple product easy to use. My brother convinced my parents to ditch their Win7 machine for a Mac. I warned them against it, saying I couldn't help them with it if they did. They got it anyway. And it's been a disaster. I get all kinds of questions that I have no idea how to answer because I don't live in that universe. I am sure a Mac person would be able to easily help them, but they got it under the pretense that it was so easy to use that you didn't need any support for it. Now it could be that it is just my brother's misguided advice, because he's a dumbass. He can't help them either, but pretends like he can.
I got my daughter an ipod a few years ago, and she used it for facetiming her friends who had iphones, as well as music. It was fine, but to get music on it was a nightmare, every single time I put more on there for her. I never ever got it to work smoothly. Since she got her own phone (android) it's simple for her to get music.
I seriously don't understand how people think their products are easy to use.
But I run linux, so i know I am likely the odd one out.
My beliefs do not require that you agree with them.
Clearly they are attempting to influence the Apple-Microsoft election.
To be correct, iCloud doesn't back up a lot of data. Like HealthKit data is NOT backed up. Or passwords. Or anything sensitive.
Remember, if it's backed up, it's potentially available to law enforcement via a request. It doesn't matter if it's encrypted or whatnot, if Apple holds it, Apple may have to give it up.
And there are some things Apple realizes that could open a can of worms. Like passwords - if Apple had a user's passwords, then Apple becomes a very enticing law enforcement target because people want those passwords.
So the best way for Apple to do this? Simply not back up passwords (including innocuous things like WiFi passwords) at all to iCloud. Apple cannot give up to a third party that which they don't have. So if Apple is forced to give law enforcement access to your iCloud account, Apple cannot give them your passwords because they don't have them.
In fact, if you want to back up everything, including sensitive data, the only way to do so is physically - you need to use iTunes, and have iTunes create an encrypted backup. (Non-encrypted backups don't have sensitive data - no point in making that giant a loophole by having device data encrypted, but an unencrypted backup of said data on the user's PC).
Remember - what data Apple has, Apple may have to give up. What data Apple doesn't have, Apple can never give up. Apple doesn't collect a lot of data they don't have to for that reason.
Heck, I wouldn't be surprised if Apple kept each element of your data in a separate database just to keep the privacy policy honest - Siri can't access your other data because it's not only not allowed to by the privacy policy, but it's in a separate database that Siri cannot access period, keeping everything nice and firewalled.
Tim is right that Apple considers technology to be simply the tool that enables them to do the actual thing that needs to be done. For a nerd, that is at first difficult to get, but more normal people get it immediately. They don't buy a phone for the CPU or the graphics performance or the memory size. They buy it to make calls, take pictures, check their calendar (and today, to use whatever app is hip this week).
Yet, isn't it funny that iPhones regularly trounce the competition in exactly those performance metrics?
What, are you people blind? It's right between the audio jack and the quick-release tab for the replaceable battery. I swear, what a bunch of trolls.
I've fallen off your lawn, and I can't get up.