Slashdot Mirror


Slashdot Asks: What Do People Misunderstand or Underappreciate About Apple? (fastcompany.com)

In an interview with Fast Company, Apple CEO Tim Cook says people who have not used his company's products miss "how different Apple is versus other technology companies." A person who is just looking at the company's revenues and profits, says Cook, might think that Apple "is good at making money." But he says "that's not who we are. In Cook's view, Apple is: We're a group of people who are trying to change the world for the better, that's who we are. For us, technology is a background thing.

We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this.
What do you think?

20 of 487 comments (clear)

  1. Here come the trolls... by MachineShedFred · · Score: 5, Insightful

    This whole article is clickbait trolling, getting the fanboys out to bloviate about how the Apple ecosystem is more than the sum of it's parts, and the haters to then reply about how that is comical horseshit, proven by single anecdote; etc.

    Welcome to the new Slashdot.

    --
    Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
  2. Is The Article's Title For Real? by mschwanke97402 · · Score: 5, Insightful

    I am thinking it must be a slow news day and the article's title is a big fat troll to start an Apple flame-war.

    1. Re:Is The Article's Title For Real? by TheFakeTimCook · · Score: 4, Informative

      Likely flamebait, but I'll bite:

      My assessment of Apple:

      Pros: simple to use, appealing and reliable hardware, decent hardware-software integration, frequent software updates, generally secure, mature ecosystem, privacy tolerant

      Cons: expensive, limited features, highly controlling, abandoned product lines, erratic decisionmaking

      Expensive? You mean like the iPhone X, that costs a whopping $50 more than the Samsung Note 8?

      Limited Features? Like FOUR USB-C Ports on a Laptop, for an aggregate 80 Gb/s I/O bandwidth, and which can be easily and inexpensively broken-out into a MYRIAD of different configurations, up to FIFTY-TWO SIMULTANEOUS "Legacy" Ports?

      Highly Controlling? Like for example, the fact that, since iOS 8, Apple has officially allowed "Sideloading" of Apps on iOS Devices, both through Open Source XCode Application-Building, and through the loading of precompiled .ipa files using Cydia Impactor, which runs on every desktop platform?

      Abandoned Product Lines? Every OEM drops products and sometimes whole product-lines. So?

      Erratic Decision-Making? As compared with, say, Microsoft? Yeahrightsure...

    2. Re:Is The Article's Title For Real? by dgatwood · · Score: 3, Insightful

      Pros: A much more sensible application packaging model than Windows or Linux, resulting in fewer conflicts and other surprises; a robust, extensible driver architecture (Mac only) that again has fewer conflicts and other surprises; generally reliable hardware (with a fair number of notable exceptions).

      Cons: frequent software updates and an inadequate bug fix rate.

      Getting regular software updates is useful in that it is always improving, but it is also annoying, because updates involve not using the device for potentially an extended period of time (sometimes as much as half an hour on spinning-rust Macs). I'd rather have fewer, larger updates, with the exception of security updates, which should be tiny and should install quickly.

      The major updates make the problem even worse. Apple provides security updates for the last two OS releases. That used to mean you could go four to six years without doing a major OS upgrade, so if something is broken, you had half a decade to deal with it. Now, if something gets broken by a major update, you have two years to find a replacement. And when support for your hardware gets dropped, you have two years to buy a replacement.

      And it feels like the bug fix rate really isn't keeping up with the bug creation rate lately. Yesterday, I ran into a bug where some test code wouldn't compile, and there was no obvious reason why. It turns out Apple left out a couple of very important parentheses in a number of their XCTAssert macros. Somebody filed a bug about it (rdar://14504007) in 2013, and almost five years later, they still haven't fixed it, even though the fix should be zero-risk and would literally take seconds to fix. Checking the change into their build system would take longer than the fix.

      One of the things I consider important when it comes to judging the quality of software is whether the manufacturer fixes the bugs that I care about. Obviously, bugs that affect the most users must have the highest priority, but that doesn't mean the other bugs shouldn't eventually get fixed. Unfortunately, at Apple, it is common for projects to gets cancelled with crazy numbers of bugs still open (and then closed as NTBF). I'm not sure if their bug triaging processes are simply inadequate, if they just don't have enough people to fix bugs, or if they are just introducing too many new bugs (and thus running out of time to fix old ones), but either way, when something can be fixed in minutes and it still hasn't happened after five years, something is very, very wrong.

      And it isn't just developer-facing bugs, either. If you've ever used CarPlay and sworn when your car starts playing music as soon as you get into the car, there's an open bug asking for a switch to turn that off. That's a pretty big annoyance for a *lot* of people, but the bug is still unfixed after almost two years.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    3. Re:Is The Article's Title For Real? by dgatwood · · Score: 5, Insightful

      Limited Features? Like FOUR USB-C Ports on a Laptop, for an aggregate 80 Gb/s I/O bandwidth, and which can be easily and inexpensively broken-out into a MYRIAD of different configurations, up to FIFTY-TWO SIMULTANEOUS "Legacy" Ports?

      So that you can carry a dongle for everything that your device ought to do built-in, like the $70 dongle just to get HDMI output for watching movies in your hotel room. Limited features.

      Highly Controlling? Like for example, the fact that, since iOS 8, Apple has officially allowed "Sideloading" of Apps on iOS Devices, both through Open Source XCode Application-Building, and through the loading of precompiled .ipa files using Cydia Impactor, which runs on every desktop platform?

      Like the fact that we had to scream for an entire decade to get that capability.

      Abandoned Product Lines? Every OEM drops products and sometimes whole product-lines. So?

      Every vendor doesn't build the only products compatible with their OS, or require that all iOS apps be compiled on Macs. Ever try to set up a build/test farm now that the XServe is discontinued? See also "Highly Controlling".

      Erratic Decision-Making? As compared with, say, Microsoft? Yeahrightsure...

      I'm not sure what the GP was thinking about here. Apple's decision-making is pretty self-consistent. As of late, it has resulted in some rather bizarre outcomes, but the logic resulting in those bizarre outcomes was self-consistent, and thus not erratic.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    4. Re:Is The Article's Title For Real? by Script+Cat · · Score: 4, Insightful

      Easy to use. Won't do most things.

  3. It would take a lot of convincing by kelemvor4 · · Score: 5, Insightful

    From all outward appearances they are pretty much exactly the same as any of their competitors. Worse in some ways. They appear to make their products in other countries and import the products into the USA. They appear to evade paying taxes whenever possible. They try to force customers who have paid for an imported hardware product to only buy software from their store.
    Which part am I mistaken about?

    1. Re:It would take a lot of convincing by schnell · · Score: 5, Insightful

      From all outward appearances they are pretty much exactly the same as any of their competitors.

      This is the misunderstanding. Apple does have one fundamental difference from its competitors. (BTW, the examples of corporate bad behavior you cited are correct and are pretty common.) Apple has a core belief that "making the whole widget" is an inherently superior idea because it allows you to provide an end-to-end QA and user experience. Steve Jobs said it himself, multiple times; it's also why practically his first act after coming back to the company was to kill the Mac clone market. If you complain about Apple's walled garden, you fundamentally misunderstand their strategy because they don't see it as a limitation but as their core differentiator.

      If you don't like walled gardens, don't buy Apple products. But don't pretend like it is a tactical error on their part. It's their entire strategy. And you can make the argument either way about whether making the hardware + the OS + the store + the services is better or not, but it's the one thing that defines Apple. We have even seen their competitors adopt the same idea in some cases - see the Surface or the Pixel phone - so there must be at least something to it. But it's what Apple is 100% committed to.

      Most companies can become very successful if they ever pull a single "rabbit out of the hat" - a category-defining product (even if it isn't first to market). And that's all most companies ever get, even if they're lucky. Apple under Steve Jobs pulled three rabbits out of the hat:

      • iPod + iTunes (for its time, the easiest to use MP3 player plus a way to buy legal content for it)
      • iPhone + app store (for its time, the easiest to use smartphone plus a way to extend 3rd party functionality)
      • iPad (for its time, the easiest to use tablet with a different UI experience from a phone sized device)

      Three rabbits makes you the biggest company in the world by market valuation. Apple has been coasting off the backs of those products ever since. But still nothing has changed their "build the whole widget" approach and most likely nothing ever will.

      --
      "95% of all Slashdot .sig quotes are incorrect or completely fabricated." -Benjamin Franklin
    2. Re:It would take a lot of convincing by dszd0g · · Score: 5, Informative

      I think that is just marketing. If you read their privacy policy it is actually pretty bad. It's basically the extreme case of "all your data are belong to us" and we'll use it however we want.

      Apple considers the "unique device identifier", "location", and "search queries" as non-personal information which they can do anything they want with including sell. They consider information that is personal as non-personal (even your location) and even if they did consider it personal, they say they share personal information for marketing purposes.

      Non-personal information according to Apple:

      • occupation
      • language
      • zip code
      • area code
      • unique device identifier
      • referrer URL
      • location
      • time zone
      • customer activities on our website, iCloud services, our iTunes Store, App Store, Mac App Store, App Store for Apple TV and iBooks Stores and from our other products and services
      • We may collect and store details of how you use our services, including search queries.

      "We may collect, use, transfer, and disclose non-personal information for any purpose."

      "At times Apple may make certain personal information available to strategic partners that work with Apple to provide products and services, or that help Apple market to customers."

      "Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device."

      Source:
      https://www.apple.com/legal/pr...

      --
      This message is encrypted with Quad ROT-13 to protect the author's copyright under the DMCA.
  4. It's a UNIX & FOSS by 0100010001010011 · · Score: 3, Interesting

    Clang, LLVM, WebKit, launchd, Grand Central Dispatch. CUPS web interface went from "13 year old with HTML" to "This is usable" after Apple hired the developer.

    I left Apple product a while ago. But I can say for almost certain that I wouldn't have the career I have now or a household running FreeBSD/Linux if it wasn't for OS X' underpinnings.

    Ironically I've actually used some of my PPC knowledge at work because a lot of embedded automotive controllers are based on the e200 cores.

  5. Dear Tim Cook: Fuck You by PvtVoid · · Score: 4, Insightful

    We're a group of people who are trying to change the world for the better, that's who we are. For us, technology is a background thing.

    This pretty concisely sums up everything that is wrong with the tech industry: this sort of smarmy hubris is why everybody else wants to repeatedly smack Teh Tech Bros with a length of hose.

  6. Here's a realistic answer by Dzimas · · Score: 5, Insightful

    People don't appreciate that:

    1. It's much harder to create good industrial design than it is to copy it. When the Macbook Air was released, it was breathtaking. So were the first few iterations of the iPad and the iPhone. After the first big wins, it gets much harder to play the "smaller, faster, more storage and sleeker" game.

    2. Technology matures. Many people rant that Apple's innovation around the iPhone and iPad has slowed. Of course it has, because all of the obvious things have been done over the last decade. It's like automobile technology -- once manufacturers figured out where all the basic components needed to go, they have cheerfully chugged along for decades with gradual improvement.

    3. If you're the market leader, there is no value in going down-market. Apple does an outstanding job of maintaining margins without resorting to selling a bewildering array of phones at all price points in a desperate attempt to gain market share. Nobody wants a Samsung J3 or an LG K4. They're cheap pieces of junk that you only buy if you can't afford a decent phone.

    4. Maintaining and developing iOS is a massive undertaking that Apple's competitors (with the exception of Google) don't have to undertake. We've seen Samsung's attempt at a third-party OS, and it was dismal.

  7. Not invented here syndrome by kbg · · Score: 5, Insightful

    We don't want people to have to go to multiple [systems] or live with a device that's not integrated

    When your device doesn't integrate with anything else then your device sucks. There is a standard called USB why don't you use it? Apple is an extremely annoying company with the "not invented here" mentality. If I have to bring a different cable for every iDevice everywhere I go I will not buy your product.

    might think that Apple "is good at making money." But he says "that's not who we are

    It's easy to make money when you don't pay any taxes.

  8. Apple by fluffernutter · · Score: 5, Insightful

    Apple makes a lot of money by removing freedom. People are not free to fix their devices. People are not free to use any platform to develop for iOS. People are not free to install apps from anywhere. People are not free to access a filesystem directly on iOS. People are not free to find a complete replacement for iTunes, you will always have to come back to it for some purpose. Never has any company been able to apply so much manipulation to users of their products. On top of that, they are doing everything they can to rob people of income through taxes which is something societies desperately need. It makes me sick to tell you the truth.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  9. It's a crock by Tepar · · Score: 4, Interesting

    Case in point: I was just given an iPad (company anniversary gift). It's my first Apple device. After a month of trying to get it to work for me, I'm probably going to have to turn it into a streaming/gaming device for my kids. Why?

    Apple's trust model is broken. On iOS, apps are assumed to be not trustworthy, so they put them in a sandbox. This means one app can't access another app's local files. On the other hand, for some reason, the cloud is assumed to be trustworthy. If I use iCloud, Dropbox, OneDrive, or any other cloud provider, I can open and save files to any cloud folder.

    I've spent a couple years de-cloudifying myself because as we all know, the cloud is just somebody else's computer. According to my philosophy, therefore, the cloud is inherently untrustworthy, and I don't want my data on somebody else's computer. This is why my devices have local storage: to hold my data. If I want to share it, I use Syncthing (https://syncthing.net) and I can then access it on the local storage of one of my other devices. I'm therefore not sharing todos, notes, files, or anything else I choose not to share with Apple, Google, Amazon, or anybody else who may decide at some point to mine my data.

    On Android, I have the choice to configure my device this way. On my iPad, I do not. It is, essentially, then, not my device. It's Apple's. It's bound to their trust model, which says Apple is trustworthy (their apps can access the new "On my iPad" file selector), but 3rd party apps are not (even sync apps like Resilio Sync or Syncthing). Their trust model, therefore, makes the device useless to me.

    Sure, what Tim Cook says has some truth to it: if I were willing to share all my stuff on other people's computers, I would be able to use the iPad without thinking about "bits and bytes and feeds and speeds." But their "whole system" means sharing personal life data to an unprecedented extent with Apple. That's not bringing humanity to computing. That's giving over our humanity to be stored by one or more corporations. It's a classic example of forging an easy path for Lemmings to go--where? And that's the problem. We don't know if we're heading for the safe exit or dropping off the cliff.

  10. Apple is really by oldgraybeard · · Score: 3, Interesting

    A walled garden that exhibits many of the characteristics of a cult. In fact smartphones themselves almost seem like an addiction. So one might view Apple as a drug dealer ;)

    Don't get me wrong, I do have 2 macs and a Developer ID and do iOS development work for In-House deployment. In addition to the other development work i do.

    But from top to bottom, it is all about regulation (by Apple) and control (by Apple). Those who have not been through the development process from beginning to end. Have no idea how many hoops you need to jump through. I think one spends almost as much time getting the app deployed. As is spent developing it. And things are changing all the time. Such that even the individuals at Apple give bad advise about how to go about things. But I will also say, this they do try to help ;)

    I will also say this, while the learning curve was very steep. Now that I know my way around quite well. The 2+ years of on the side self education was worth it.

    Just my 2 cents ;)

  11. Comment removed by account_deleted · · Score: 5, Insightful

    Comment removed based on user account deletion

  12. Here is a huge misunderstanding about Apple by gosand · · Score: 3, Interesting

    They're easy to use.

    I have never ever found an Apple product easy to use. My brother convinced my parents to ditch their Win7 machine for a Mac. I warned them against it, saying I couldn't help them with it if they did. They got it anyway. And it's been a disaster. I get all kinds of questions that I have no idea how to answer because I don't live in that universe. I am sure a Mac person would be able to easily help them, but they got it under the pretense that it was so easy to use that you didn't need any support for it. Now it could be that it is just my brother's misguided advice, because he's a dumbass. He can't help them either, but pretends like he can.

    I got my daughter an ipod a few years ago, and she used it for facetiming her friends who had iphones, as well as music. It was fine, but to get music on it was a nightmare, every single time I put more on there for her. I never ever got it to work smoothly. Since she got her own phone (android) it's simple for her to get music.

    I seriously don't understand how people think their products are easy to use.
    But I run linux, so i know I am likely the odd one out.

    --

    My beliefs do not require that you agree with them.

  13. Re:All in the Past by WaffleMonster · · Score: 3, Insightful

    Apple is coasting on decades of momentum, and slowing down with every "new" product that isn't actually new.

    Really? What technology company do YOU run?

    What consumer products have YOU designed that have sold millions upon millions of units?

    Thought so.

    Why does it matter? What is the relevance? Say one is able to rattle off a subjectively impressive list of them would it make OPs statement any more or less true?

  14. Just LOOK by fyngyrz · · Score: 3, Funny

    No one seems to be able to find the SD slot on their iPhone.

    What, are you people blind? It's right between the audio jack and the quick-release tab for the replaceable battery. I swear, what a bunch of trolls.

    --
    I've fallen off your lawn, and I can't get up.