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Should the Word 'Milk' Be Used To Describe Nondairy Milk-Alternative Products? (arstechnica.com)

An anonymous reader quotes a report from Ars Technica: The U.S. Food and Drug Administration seems to have soured on nondairy milk-alternative products that use the term "milk" in their marketing and labeling -- like popular soy and almond milk products. In a talk hosted by Politico, FDA Commissioner Scott Gottlieb announced Tuesday that the FDA will soon issue a new guidance on the use of the term. But he added that products aren't abiding by FDA policies as they stand now. He referenced a so-called "standard of identity" policy that regulates how milk is defined and should be identified. "If you look at our standard of identity -- there is a reference somewhere in the standard of identity to a lactating animal," he said. "And, you know, an almond doesn't lactate, I will confess."

He went on to explain that the issue is that the agency hasn't been enforcing its own policy or putting the squeeze on product makers -- and that it's time to get abreast of the labeling language. But, he admitted, curtailing the wording of non-moo juice labeling isn't an easy task because it means that the agency has to change its "regulatory posture." "I can't just do it unilaterally," Gottlieb said. Hence, the agency is putting together a new guidance for manufacturers to help skim the fat from the market. Gottlieb said the agency will soon tap the public for comments on the terminology and hopes to wring out a new policy within a year.

35 of 520 comments (clear)

  1. Coconuts by amalcolm · · Score: 5, Informative

    The 'juice' inside a coconut has always been called milk AFAIR. It's a natural thing to do, to extend the use of a word to cover something 'similar'. We do it all the time, and in the case of these products which are pitched as cow's mile replacements, there seems even more reason to do so.

    --
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    1. Re:Coconuts by freeze128 · · Score: 4, Interesting

      Honestly, I'm confused with the difference between coconut milk, and coconut water.

    2. Re:Coconuts by Farmer+Tim · · Score: 4, Interesting

      I want to know if they’re also going after peanut butter, which may be something spread on bread but isn’t a substitute for dairy butter in any other application (just in case anyone was thinking of using it to reenact the scene from Last Tango In Paris).

      --
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    3. Re:Coconuts by Anonymous Coward · · Score: 5, Informative

      Coconut water is the water inside a coconut.
      Coconut milk is the result of putting the white coconut flesh trough a blender and straining it.

    4. Re:Coconuts by quenda · · Score: 4, Interesting

      I want to know if they’re also going after peanut butter

      When I was a kid in Western Australia, we had "Peanut Paste".
      The dairy lobby had successfully lobbied for a ban on the use of "butter" for non-dairy products.

      https://en.wikipedia.org/wiki/...

  2. I vote for by jabberw0k · · Score: 4, Funny

    "Almond Flesh Cocktail"

  3. Finally! by Ol+Olsoc · · Score: 3, Funny

    Its about time that Washington addresses the real problems that are harming Americans.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  4. I'm so glad by jockeys · · Score: 4, Funny

    that enough of the world's problems have been solved... that we find ourselves having to devote time and energy to "solving" this "problem."

    What a time to be alive.

    --

    In Soviet Russia jokes are formulaic and decidedly non-humorous.
    1. Re:I'm so glad by Gilgaron · · Score: 4, Interesting

      Enforcing trade names in food matters at least a little. I guess for a while people were selling 'prepared guacamole' that did not contain avocado. Similarly, being able to call a product 'peanut butter' has rules. For stuff like vegetable milk, you occasionally hear professionals trying to keep people informed that they aren't equivalent to animal milk when it comes to feeding young children. I think the last jug of coconut milk I bought had such a warning on the carton.

    2. Re:I'm so glad by Pulzar · · Score: 4, Informative

      It's not only that people are stupid. It's important that you can't sell ground rat and call it ground beef. Some enforcement is welcome, and it shouldn't be up to the consumers to investigate every single item in the store to determine whether they really are what they say they are.

      --
      Never underestimate the bandwidth of a 747 filled with CD-ROMs.
    3. Re:I'm so glad by Opportunist · · Score: 3, Insightful

      Almond and soy milk are sold as cow milk? That's outrageous!

      No, wait... almond milk is actually called almond milk, and soy milk gets sold as soy milk. It's not even "milk". It's without fail sold with the qualifier "almond" or "soy".

      And sorry, if people are too stupid to know that you don't squeeze cows and milk almonds, I have very, very little sympathy for them.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  5. Coconut juice is not milk and never was by sjbe · · Score: 5, Informative

    The 'juice' inside a coconut has always been called milk AFAIR. It's a natural thing to do, to extend the use of a word to cover something 'similar'.

    It's not similar and just because something has been done a certain way doesn't make it accurate. If it comes from a plant it is by definition not milk. Milk is a substance secreted by mammals to feed their young. If it doesn't come from a mammal it isn't milk. If it comes from a plant it is juice. So the accurate term is coconut juice.

    We do it all the time, and in the case of these products which are pitched as cow's mile replacements, there seems even more reason to do so.

    Just because something is a substitute doesn't mean you should call it something different than what it actually is. Margarine is (sometimes) a butter substitute but we don't call it butter. If it is a liquid derived from a plant then it is (generally) supposed to be called juice. Nothing wrong with saying coconut juice or soy juice or almond juice. Just coloring something white doesn't make it milk.

    1. Re:Coconut juice is not milk and never was by Anonymous Coward · · Score: 3, Insightful

      Here's a list of things you should fight next:
      Peanut butter
      Almond butter
      Cocoa butter
      Cream of Wheat
      Grape Nuts
      Milk of Magnesia

      Good luck with that!

    2. Re: Coconut juice is not milk and never was by rgmoore · · Score: 5, Informative

      Real milk is over 8% fat.

      [[Citation Needed]]. A quick check of the best references I have available says the typical level for cow's milk is 4%. It varies by breed, but even the richest breeds, like Jersey, have just a bit above 5%. 8% is what you'd expect from something like water buffalo milk, which is the richest of any of the animals humans regularly use as a milk source.

      That's not to say that "whole" milk is whole. As I understand it, typical milk processing involves separating the fat from the rest of the milk and then recombining it at specified levels to create a standardized product. So "whole" milk will always be 4% fat, even if it comes from a breed that naturally produces more fat than that; the rest of the fat is removed for products like cream and butter.

      --

      There's no point in questioning authority if you aren't going to listen to the answers.

    3. Re: Coconut juice is not milk and never was by AnotherBlackHat · · Score: 4, Informative

      Canola is genetically modified rapeseed.

      It's not genetically modified, it's just a cultivar of rapeseed that is naturally low in erucic acid.
      Canada selected for it, they didn't "modify" it.
      Then they gave it a different name (CAN[adian] O[il] L[ow] A[cid]), probably for sales reasons.

      There is a GM variant of Canola oil, but that's the evil, rapist, version made by Monsanto.
      https://en.wikipedia.org/wiki/Canola_oil

    4. Re: Coconut juice is not milk and never was by CanHasDIY · · Score: 3

      Thank you for

      A) Distinguishing between selective breeding and genetic modification, because those are two totally different things that are often conflated, and for

      B) Teaching me that "Canola" is actually an acronym, Never knew that before today.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
  6. WHO picked THAT name?!!! by Thud457 · · Score: 4, Funny

    oh man, you DO NOT want to know were malk comes from

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  7. Milking it by Translation+Error · · Score: 3, Insightful
    Oh, I wonder if this is Beth Mole article?
    • The U.S. Food and Drug Administration seems to have soured
    • putting the squeeze on product makers
    • time to get abreast of the labeling language
    • to help skim the fat from the market
    • will soon tap the public for comments
    • and hopes to wring out a new policy within a year

    Why, yes, yes it is.

    --
    When someone says, "Any fool can see ..." they're usually exactly right.
  8. Re:Betteridge's Law by Dogtanian · · Score: 3, Insightful

    (I commented on this six years ago, yet people like you are still yelping "Betteridge's!" at every question-phrased headline without getting it:-)

    "No, [Betteridge's law doesn't apply here]. This is an actual, legitimate question.

    As I correctly predicted [earlier that same year], lots of Slashdotters have seized upon Betteridge as the latest fad kneejerk response, and are misapplying it without understanding what it means. In his own words, Betteridge's Law applies to cases where journalists "know the story is probably bollocks, and don’t actually have the sources and facts to back it up, but still want to run it."

    For example, without the evidence to back it up, a headline saying "Tomato ketchup caused AIDS that led to exitinction of dinosaurs" would be obvious crap and lead to criticism of the paper and/or journalist. OTOH, "Did Tomato ketchup cause AIDS that led to the extinction of the dinosaurs?" gives them the weasellish get-out of "Well, we didn't actually *claim* that it did".

    Even then, if a question headline was a genuine attempt to present a plausibly-supported but not universally-accepted idea (possibly because it was new and/or divisive), then Betteridge's wouldn't apply.

    In short, Betteridge's original observation was insightful where he claimed it applied, but it was never a blanket dismissal of question headlines, so please stop the tedious, kneejerk misapplication."

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  9. Re:Is it clearly a metaphor or simile? by jellomizer · · Score: 4, Insightful

    I think it would be fair to call non-dairy from vegetable matter milk, milk just as long as it can be used as a replacement for dairy milk.
    A protein rich fluid, either from an animal, or from plant matter, if can be used for similar food preparations. Say for baking could safely be considered Milk. just as long as it is noted that it is non-dairy and from what type of plant, as to help people avoid allergic reactions. As a lot of non-dairy milk comes from nuts and seeds which some people have allergic relations too, (As some people have an allergy to Milk (Allergy vs intolerance))
     

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  10. Re:Milk comes from a mammal - Juice from a plant by Dogtanian · · Score: 5, Insightful

    "Carob works on the principle that, when mixed with the right combination of fats and sugar, it can duplicate chocolate in color and texture. Of course, the same can be said of dirt." - Sandra Boynton

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  11. Re:Waste of time by jellomizer · · Score: 3, Informative

    Not really. Food classification has a lot of ramifications on how it is treated in terms of regulations, taxation, global trade...

    Such as the 1890 Nix v. Hedden case where a Tomato should be considered a vegetable. Its trading status of a vegetable meant it could be shipped for less, because it was considered a more essential food for trade, vs fruit which is considered more for dessert type foods.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  12. better-than-milk by gti_guy · · Score: 3, Insightful

    If they can't call it milk, they should call it "better-than-milk". That should keep the dairy folks happy.

  13. Milky Way Bar by Framboise · · Score: 4, Funny

    The Milky Way is a millenium old trickery to confuse people about the nature of our Galaxy. This should be stopped! Not only Mars Inc., but astronomers have more recently abused common sense with their Milky Way Bar...

  14. Re:No by khb · · Score: 4, Informative

    English is seldom as precise as we programmers would like to make it. "Bread" is defined as "flour, water and yeast" ... but various breads are made without yeast ... and bread is used generically for food (dating back to hebrew/biblical usage), not to mention using the term to describe money.

    Given that the various soy and nut milks have been in use (and named) since the 13th (other sources, 17th) centuries, it seems to me that the horse left this barn a long time ago.

  15. Acid Test by JBMcB · · Score: 5, Informative

    The problem is language is fluid. It's been called coconut milk for centuries. Changing it to coconut juice would be more confusing than leaving it alone.

    I think the important thing here is the modifier. As long as you are calling it "Almond Milk" or "Soy Milk" it would be pretty obvious to the average consumer that it isn't dairy milk, especially as the already common term "Coconut Milk" is in use.

    Doing this is common in many languages. German is famous for mashing existing words together to make new ones.

    --
    My Other Computer Is A Data General Nova III.
    1. Re:Acid Test by sexconker · · Score: 3, Insightful

      Queer was once a word for odd or strange. Then it became a slur toward non-heterosexuals. Now it's something the once slurred community has taken ownership of.

      It still means odd or strange. That's why it was used as a description for homosexuals.

      Read Shakespeare and apply modern meanings to the words. Lots of things will break, or tragedies will gain comedic value.

      Uh, many of them were intentionally written that way. Hell, Shakespeare created many words in order to get a lot of sex jokes in.

      The meaning of "knowing" someone has definitely changed since the King James Bible. How many people do you "know"?

      No, the meaning of knowing someone hasn't changed. The Bible's "knowing" of someone referred to carnal knowledge. The word didn't mean something different back when that version of the Bible was written, the Bible merely euphemized fucking.

      Bad. Yes, the word bad. Which still means bad, but under the correct circumstances can be good. For instance, "bad ass", which actually can also mean two things.

      No, bad still means bad. Even in Michael Jackson's song/video, it meant bad. It's use as a positive adjective doesn't come from a negation of the meaning of "bad", but from the perspective of people seeing things that are morally bad as positive. A bad knee is a bad knee, and that's good to no one. A bad dude is a bad dude to all, but to other bad dudes that's a good thing.

      This is the reality. It causes the legal system lots of problems, frankly, because it's hard to legislate a natural cognitive process. Also, it's hard to legislate around a natural cognitive process.

      It's not a natural cognitive process, however. You have to learn these specific words and how to use them. And we've been dealing with how people use words for a long time. If you say something and you use the wrong words, you're incorrect or lying. We're not asking if a hot dog is a sandwich or not, we're asking if non-milk things can be called milk.

  16. Don't overcomplicate things by sjbe · · Score: 3, Interesting

    While I agree that "we've always done it this way, so we should keep doing it this way" is not an argument,

    Correct.

    your entire argument seems to be "because 'we've always done it this way, so we should keep doing it this way' is not an argument, we should not keep doing it that way".

    You got yourself twisted up in your knickers there trying to pretend you are smart. We already have a perfectly adequate word for consumable liquids derived from plants. We call it juice. Marketing people keep trying to pretend that plant juice somehow becomes milk if it happens to be (or is made to be) white. If it didn't come from a mammal then it by definition is not milk and no amount of marketing BS will make it so. Call products what they are and life is a lot simpler.

    1. Re:Don't overcomplicate things by orgelspieler · · Score: 4, Insightful

      Almond milk is no more juice than it is milk. It doesn't come from a fruit, and it's not pressed out of a plant as a liquid. It is a white mixture of protein and fat suspended in a liquid, and in that regard is much more like milk than juice. Just because the marketing department came up with a sensible thing to call a product, doesn't mean they are conniving to deceive anybody.

      Next thing you know, people will be all pissed off because peanut butter isn't really butter. When it comes to names we have given things, "we have always done it that way" is a perfectly cromulent argument. If everybody knows what almond milk is, then changing the name to something else will cause more confusion, not less.

  17. Re:Milk comes from a mammal - Juice from a plant by tsqr · · Score: 3, Insightful

    Unless it comes from the mammary gland of a mammal then by definition it is not milk.

    Actually, the definition of "milk" includes any liquid resembling the opaque white liquid secreted by mammary glands of female mammals. When you claim that something is so "by definition", maybe you should look it up, just to be sure.

  18. By Definition? by Comboman · · Score: 5, Informative

    If it comes from a plant it is by definition not milk.

    By Definition? The number two definition of milk from Websters is "a liquid resembling milk in appearance: such as a) the latex of a plant b) the contents of an unripe kernel of grain."

    --
    Support Right To Repair Legislation.
  19. Re:There ain't no such thing as soy milk by KIFulgore · · Score: 3, Informative

    Lewis Black - https://www.youtube.com/watch?...

    "There's no such thing as soy milk. It's soy juice. But they couldn't sell soy juice, so they called it soy milk. Because anytime you say soy juice, you actually... start to gag."

    --
    - For every action, there is an equal and opposite criticism.
  20. Re:Milk comes from a mammal - Juice from a plant by avandesande · · Score: 5, Interesting

    Chemically the almond 'milk' has more in common with animal milk, it is a fat based emulsion whereas juice is dissolved sugars.

    --
    love is just extroverted narcissism
  21. Re:Nobody is conflating peanut butter for real but by apoc.famine · · Score: 3, Insightful

    Well, you can cook with both of them, put them on your cereal, and drink them. How are they not interchangeable?

    --
    Velociraptor = Distiraptor / Timeraptor
  22. Re:Milk comes from a mammal - Juice from a plant by gnunick · · Score: 3, Insightful

    This is nothing but marketing bullshit intended to confuse customers into believing they are somehow substitute products when they aren't and do not share the same properties.

    Seriously?! You think anyone has ever been fooled into thinking non-dairy milks are actually milk? They'd have to be much stupider even than the average consumer.

    Calling them "milks" (always with a modifier to make clear they are not milk, e.g. "soy milk" or "almond milk"--NO ONE calls their non-dairy milk simply "milk") helps people to understand that they are similar, and that they may be useful as a substitute for the thing they are being compared to.

    What's far more problematic than non-dairy milk substitutes comparing themselves to dairy milk as an accompaniment to cold cereal or beverages (but never claiming equivalence to milk) is companies such as Nestle which throw massive marketing efforts behind convincing mothers that fake milk (aka a synthetic "formula") is superior to their own, true milk, which as you correctly observe can only come from the mammary gland of a mammal (and ideally one of the same species as the infant that's consuming it).

    I too have a habit of wanting to take things very literally, and can relate to your having a pet peeve about language.

    But the word "milk" and the adjective "milky" have been used to describe so many things that aren't produced by mammals--think coconut milk, milkweed, milk of magnesia, milk thistle, milk paint (yes, usually actually made with dairy milk), milk glass (milky-colored; not glasses for milk), ... that I hardly think this is a fight worth fighting.

    Unless you're the dairy industry, of course. Then, you have big money to lobby the government to change widely-understood and accepted language in hopes of making dairy substitutes less attractive and marketable to your customers. Especially when you have a government in power that is actually even more friendly to massive, well-established "homeland" industries than those of decades past.

    --
    I have no special gift, I am only passionately curious. --Albert Einstein