China's Huawei Caught Faking DSLR Shots as Smartphone Pictures in a Commercial (theverge.com)
Smartphone cameras are better than ever, but sometimes there's just no substitute for a full-sized DSLR. Unfortunately, it seems that Huawei thinks so, too. From a report: A shot in the company's latest commercial for its new Nova 3 smartphone has been revealed by a behind-the-scenes photo to be a DSLR, not the smartphone as the ad alleges. As you can see about halfway through the ad, a bickering couple takes a selfie together apparently to show off how Huawei's AI and camera tech make it so that the woman doesn't need to put on makeup. But a since-deleted Instagram picture posted by Sarah Elshamy (the actress in the scene) reveals that instead of a fun selfie from the Nova 3, the shot in question came from a DSLR, shot by a professional photographer. In fact, the Nova 3 doesn't seem in be in the frame at all.
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The Great Leader
Sig Follows: "Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself." -- Mark Twain
who the fuck cares?
I have a Nova 2i and it's camera quality is VERY good (better than iPhone 7 even) for a smartphone so it's insane they would think they need to do this.
...you mean, a Chinese company lied about their products? Inconceivable!
So faking DSLR shots is like, nothing.
https://www.telegraph.co.uk/ne...
"We need to add a clause to our marketing contracts which prohibits on-set photography or video by anyone except the contracted entity."
But we'd NEVER put a backdoor in our phones. No no no. So just trust us because we are so above board and truthful.
Throw away those bulky DSLRs. A smartphone can do it all.
Why carry a bulky lens, let the phone use software zoom, it's just as good, even better!
do away with that large sensor, the small one on the phone is just as good!
do away with stabilized optics, software can do it!
Never mind a flash, that tiny little LED is just as good!
Never mind frills, like 3200ISO, f 1.4 lenses, better zooms, and all that crap, a smartphone is better!
in other news, dog bites man
Wait, so you are telling me that all of those simulated images in commercials are, well, simulated?
Most commercials will state in a disclaimer that images are simulated, but my reading ability for Arabic isn't what it once was (and even then it wasn't very good), so I am not sure if they had a disclaimer in that video or not.
The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
In my experience the pictures taken by Huawei phones tend to be exceptionally bad.
I have a Nova 2i and it's camera quality is VERY good (better than iPhone 7 even)
Yes, but Apple is up to the iPhone 8 (and X) now... both with better cameras.
Cameras keep evolving year to year, especially in mobile, so it's not a surprise some phone makers would crack and attempt to present more of a leap than they had.
No phone camera is anywhere near DSLR (or mirrorless) quality.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
This is also the same company that got caught making counterfeit Cisco peripheral cards and flooding the market with them. They also tried to scrub the internet of evidence. Plenty of old trade magazine websites still have archive of this happening. Their Wikipedia page is completely erased of this incident. If you dig into the old changelogs, you can find this permanently detailed. According to the article, they've also detailed many other examples of their marketing mishaps.
I know Huawei isn't the only one who has done things like this. I remember a while back, Nokia/Microsoft tried something similar to show off their smartphone camera back in 2012. https://www.theverge.com/2012/9/5/3294545/nokias-pureview-ads-are-fraudulent However, the moment they got caught, their PR department immediately try to make things right. I have yet to hear of Huawei making any kind of public apology for this. If somebody can prove me wrong, I would love to hear it.
Note to Huawei. If you want to earn the trust of the public, you have to acknowledge that these things happened. Show a little humility, and stop trying to hide from this.
Nokia was caught in 2012 doing the same, where background reflections showed they had a full commercial camera + lighting rig shooting the supposed cellphone shot: https://www.theverge.com/2012/...
In further news those pictures of a Big Mac aren't real pictures of an actual Big Mac, but rather were made of paper-mache. That "milk" in the ad for your breakfast cereal was actually Elmer's glue. That super-hot model with the perfect complection? Airbrushed.
Shocking... if this was 1958.
In other news, food does not actually look as good as the picture on the package.
Not saying that I like that, just wondering why start freaking out about it now.
In further news those pictures of a Big Mac aren't real pictures of an actual Big Mac, but rather were made of paper-mache. That "milk" in the ad for your breakfast cereal was actually Elmer's glue. That super-hot model with the perfect complection? Airbrushed.
Shocking... if this was 1958.
Yes, you are exactly right!
So, any particular reason to include CHINA'S Huawei?? I don't recall there being too many of them to cause confusion?
I don't recall reading that an American Apple iPad exploded recently, or that South Korean Samsung had some trouble with exploding phones a couple years back.
The pictures weren't even vertical.
Have gnu, will travel.
See now you know why Prez Trump saved the company some munths back.
Just like how the food in food commercials aren't even edible in many/most cases, who cares? We all know that the images in ads are all just representations. Now if they had offered those files on their website and tried to pass them off as being real, then there would be a valid false advertising complaint.
As it stands now, this is just another big nothingburger.
Which is why I wait for real world reviews / benchmarks before making a decision.
For years, DSLR manufacturers used Medium Format shots as a stand in for images from their cameras...
in every god damned commercial and advert for the last 50 years. Do you know how advertising works? Have you fuckers at Slashdot got even a single working brain cell?
Sssh! Don't let that consumer know that the 12 megapixel camera in the phone is just that 10 megapixel camera that the phone manufacturer interpolated in their app software a little bit
And don't let the phone manufacturers know that the camera hardware they are buying for their swanky new phone design isn't really a 10 meagpixel camera, but actually an 8 megapixel camera
It's rife. I'd love to see a fucking test that could check and test actual defined pixels on a CCD to see how much lying is going on.
If I was photographer putting together their ad I wouldn't want to use their shitty phone camera either.
love is just extroverted narcissism
a few years back, MS did the exact same thing with their surface phones.
aaaaaaa
DSLR photo or not, if this is representative of the tech, then I'd pass. Not just the woman, but also the dude in the shot look to have been heavily made up and then had any detail on their faces gaussian blurred into oblivion.
They make Barbie and Ken look realistic.
I own an Honor 6x. It takes good photos, but a $120 PnS camera is better, by far for almost all photographic needs.
Except when I don't have a PnS with me. Whenever I travel or go anywhere I plan to take photos, I take a PnS Canon (1/2.3" sensor) with me. New this PnS was $350, but it is available used for $120-ish today. It has lots of optical zoom, which matters for birding and other nature/landscape shooting.
Sensor size matters. Look at the differences.
https://newatlas.com/camera-se...
No, your iPhone isn't better than a $300 PnS camera either, though it is better than most cheap PnS due to the 1/2.0" sensor and F1.6 capabilities. Lacking optical zoom is a bad thing in my book.
But the old rule that the camera you have with you is the one you use still applies.
That photo in ad is so obviously heavily professionally retouched, nobody would see that an think, "Boy, that phone takes great pics!"
This phone is a Data General Nova 3 emulator, right?
The Chinese believes 'rules are for fools' so no surprise in this kind of false advertising
Next thing you know they will be photo shopping those Victoria Secret models, Come out the drinking Bud will not get you that hot chick...
It's a mainland Chinese company.
News at eleven.
Unless you get caught.
Then you apologize and keep doing it with a lower profile.