Slashdot Mirror
NBCUniversal Taps Machine Learning To Tie Ads To Relevant Moments on TV (adweek.com)
The next time you see, say, a wedding scene on a USA Network show followed by a champagne commercial, it may not be a coincidence. From a report: NBCUniversal announced a new machine learning tool today that helps brands place ads around scenes relevant to their product across any of the media giant's broadcast and cable properties. The Contextual Intelligence Platform analyzes programming scripts, closed captioning data and visual descriptors of both ads and shows to find opportune moments for a given advertiser to appear as well as an emotional gauge for each scene determined by proprietary algorithms.
Focus groups for ads placed with the platform thus far have shown an average bump of 19 percent in brand memorability, 13 percent in likability and 64 percent in message memorability, according to Josh Feldman, vp and head of marketing and advertising creative, NBCU. The announcement comes as linear television providers continue to grapple with how to bring digital targeting practices to a medium that still largely operates on traditional phone-call media buying and manual ad placements. NBCU is now working with three to five advertisers for the system's beta-test, and is aiming for an official release date early next year.
Focus groups for ads placed with the platform thus far have shown an average bump of 19 percent in brand memorability, 13 percent in likability and 64 percent in message memorability, according to Josh Feldman, vp and head of marketing and advertising creative, NBCU. The announcement comes as linear television providers continue to grapple with how to bring digital targeting practices to a medium that still largely operates on traditional phone-call media buying and manual ad placements. NBCU is now working with three to five advertisers for the system's beta-test, and is aiming for an official release date early next year.
Inb4 first outrage caused when system misinterprets a rape scene as a sex scene and presents condom or lingerie ads...
"When information is power, privacy is freedom" - Jah-Wren Ryel
A wedding scene should probably be followed by ads for divorce lawyers.
No, wait... The other thing.
Should be accompanied by adverts for McDonalds careers.
How about you use that AI for making good content and not putting another ad on something.
http://progressquest.com/spoltog.php?name=Son+Of+Son+Of+DarkRookie
But Rick, what will you do when they outlaw skipping or fast-forwarding through commercials?
(Assuming they can get away with that) Same thing I did before TiVo: mute them and ignore them.
It's almost 2019; do intelligent people actually sit and pay attention to commercials anymore (assuming they don't have a DVR)?
During the Holocaust miniseries, they aired an oven cleaner commercial. Looking over that wiki page, I see that it was NBC who did it. Now they want to automate commercial selection?
to provide Commercial Skipping/Elimination when viewing in near real-time.
Would work on cable/youtube/OTA.
Please someone, start working on this ASAP.
who gives a shiiiit
Any speech on C-Span will be sponsored by a female hygiene product manufacturer. Or the one that makes the container it comes in.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Relevant Moments on TV
It little behooves the best of us to comment on the rest of us.
In order for that to happen i'd have to 1. get a tv, 2 get cable 3 turn on USA network and 4 not skip the ads.
This will never EVER happen.
* the previous scene had a car in it, so here's a car commercial *
* the previous scene had a car in it, so here's a car commercial *
ad infinitum
Would our society collapse if we ceased with the aggressive marketing tactics? Would I still buy potato chips and beer if not reminded to do so daily?
“Common sense is not so common.” — Voltaire
And Infowars advertises quack medicine to susceptible anti-science viewers. Must be great to have an army of low-information followers to lead around like sheep.
“Common sense is not so common.” — Voltaire
Dinosaurs cling to dead business model because they can't think outside the set top box.
Early 2000 had STB tech where you could use your remote control to select an item in a tv show and it would show you what it was and where you could buy it.
Dinosaurs at TV companies have had 20 years to embrace other forms of content delivery and how to monetize it, yet their best idea is how to show you the same old fucking video commercials.
Why?
I fell asleep watching South Park... Woke up to a dildo infomercial.
What are ADs ? I've not seen one in a long time. I use the DVR and record what I want to watch then just FF through the commercials. I really don't give a rats a$$ what they show in between the 3 or 4 30 second FF's I touch. Typically, excluding live sports I am a day behind in watching TV. Unless it is in show advertisements or product placement I just don't see them.
errr....umm...*whooosh* *whoosh* Is this thing on ?
They should be generating scenes around the advertisers who buy time on the show.
Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
Sure the AI part is new, but If figured this had been going on for decades, only using a human to decide what categories of ads match well with the preceding or upcoming scenes instead of a computer.
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
gweihir KNEW u IMPERSONATE me https://it.slashdot.org/commen... c6gunner proves it https://linux.slashdot.org/com... & forgot to SUBMIT AC & used his registered 'lusrname' (he tried to mock me both BEFORE & after I FAIRLY challenged him to show he's done better work - he had ZERO).
I'd never "cry victim" to ne'er-do-wells (TROLLS, not all /.ers) either.
U EVEN HELPED ME https://science.slashdot.org/c... (& then realizing it you quit trying to make me look bad via what you thought were lies on hosts as "ME" IN YOUR IMPERSONATIONS of me e.g. https://tech.slashdot.org/comm... on speculative execution attack: Hosts PREVENT 'EM, joke's on you)
APK
P.S.=> 2nd to last link's KILLING U THAT U HELPED ME/b
"The next time you see, say, a wedding scene on a USA Network show followed by a champagne commercial, "
Young, unmarried people can't afford Champagne while long married couples will think about their misery and quickly drink some hard liquor.
Fortunately a bit later in the movie there's a suicide and the ads for helping me with suicide were too convincing.
But seriously people, cut the cord.
It's about time the mass media catch up to technology. Been getting their @$$ handed to them by how smart social media is. I barely watch Television nowadays. Interesting to see how TV continues to evolve in the future years.