Slashdot Mirror
Samsung Embarrassingly Partners With Fake Supreme (droid-life.com)
An anonymous reader quotes a report from Droid Life: Samsung was doing its song and dance in China today at an event where they announced the Galaxy A8s, their first phone equipped with an Infinity-O display, only to pause midway to announce a new partnership. Samsung claimed to be partnering with iconic streetwear brand Supreme. They invited a couple of gentlemen on stage to talk about the deal, including plans for Supreme to enter China next year with a big flagship store. The thing is, those dudes don't work for Supreme and Supreme has no presence in China, nor do they plan to head there next year.
Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters. As for the Galaxy A8s, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack, but it has a laser-drilled hole in the display for the front-facing camera sensor. It's not quite as obstructive as the iPhone X notch, but it still leaves a noticeable hole in the top left corner of the display.
Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters. As for the Galaxy A8s, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack, but it has a laser-drilled hole in the display for the front-facing camera sensor. It's not quite as obstructive as the iPhone X notch, but it still leaves a noticeable hole in the top left corner of the display.
Fashion is bullshit, and this is a nerd site. Mock us, prancers.
Do it.
maybe not, sincve nobody likely cares about whatever teh fuck this story is about
I put a Supreme sticker on my Galaxy 9+ and it runs so much better now!
now that would have been something Dr Evil would have said yes to.
So, what is the loophole? Because honestly, that sounds far more interesting to me.
Looks like it's as simple as an entprising group in Italy registered the trademark there before the American company realised or bothered with the rest of the world. (It's hardly a tricky trademark). Unfortunately for these people, for many people "Supreme" is nothing more than a logo and a brand. That's it.
Supreme Italia, aka Supreme Barletta, seems to be a real company that simply bet the NYC company to the punch when it came to registering Futura Heavy Oblique White on a Red Box with the word Supreme within Italy. Presumably, the American firm has ignored them on the grounds that Italy isn't a major player in the streetwear scene, and they're wary of the Strisend effect and do not wish to draw attention to it.
It looks like it's limited to Italy only though.
Anyone really know?
I guess they are a fashion brand. What do they make?
"As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack..."
I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.
Any relation with the "Rehabilitation Officer" Beef Supreme?
So, they got rid of the headphone jack, but now it includes tomatoes and sour cream? I'm so torn.
---
DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
I have a Samsung Galaxy A8 here. It has a headphone jack.
Are you sure? Maybe it's a sticker with a picture of a headphone jack.
If they are going into a fake Supreme store, may as well have fake ports too.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
When my old Huawei finally conked after 6 years of faithful service I pick up a 'new' Mate 8, circa 2016.
For me, so far, it just works.
And I quote:
"They be like, "Oh, that Gucci? That's hella tight"
I'm like, "Yo, that's 50 dollars for a t-shirt."
Limited edition, let's do some simple addition
50 dollars for a t-shirt, that's just some ignorant bitch shit
I call that getting-swindled-and-pimped shit
I call that getting tricked by business
That shirt's hella dough
And having the same one as six other people in this club is a hella don't."
Who cares about a silly logo on an average quality yet overpriced shirt? Whether the holder of copyright in that shirt is from New York, Italy or China.
I’m sure she could’ve pointed out any fake Supremes.
#DeleteChrome
You mean those idiots paying ridiculous money for simple 1 dollar shirts and hats with ugly ass logo..?
I applaud samsung on that one
Copyright and Trademark laws in Italy are very interesting, in that I don't think anybody there knows that they exist. And they're certainly not enforced.
If you've ever been to Italy and see an Italian school bus, and you have any concept of western copyright/trademark law, you'll instantly ask yourself when was the last time you saw a school bus painted with an array of Disney and Warner Bros. characters.
galaxy a8 has headphone jack... who is the shill that posted this crap anyway
https://www.gsmarena.com/samsung_galaxy_a8_(2018)-8886.php
It doesn't beat the thin crust pepperoni though.
are really stepping up their game. no longer satisfied with just exporting cheap knockoff lookalikes, they now impersonate the actual companies and their staff.
is ANYONE in the room defending "iconic streetwear brand Supreme"?
really? not one apologist?
so one of these is true:
1) being utterly, grossly oblivious to the /. audience
2) not caring (ie Do You Not Have Shirts)
generally the rule is incompetence before malice, but it can be both! remember /.beta?
They legally got French for "hidden"?
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
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Totally fake Supreme, beliebe me! All rigged by Jiiina! So sad.
Table-ized A.I.
It's not the kind of fake supreme that sings in Mean Machine (or maybe it was Stir Crazy), then?
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
...This was an American Horror Story: Apocalypse tie-in.
Care killed the cat, but satisfaction brought it back.
I've never heard of this 'iconic' brand before, so I can't blame Samsung didn't know who to deal with.
I just went to their website. Two things struck me:
1) The web page's statement "There will never be another Supreme." Considering the subject of the Slashdot article, that statement's sort of funny.
2) Their prices. Wow, their stuff is expensive!
I'd be careful about calling something a fake when it's been tested in court. I imagine the intention is to portray that this Italian company has taken advantage of some weakness in an existing companies trade mark registration, which very well may be the case. A quick look on the web suggests the Italian outfit started off selling the products of the US company, before starting it's own product lines.
Personally if I produced a product and the only thing that differentiated it from another product available on the market was my use of my trademark on the front of the product, i'd really wonder what I was doing. This is a very recent idea in clothing, say 20-30 years old or so. Before then, the trademark would indicate quality, which appears to no longer be the case.
My first thought was, who is "Fake Supreme"?
Her name is Dianna Rossa, she comes from a shithole country called Hitalia, and she is fake by definition because we all know they have "weird legal loopholes or decisions" in those shithole countries that don't enforce American Supremecy.
I'd never heard of this "Iconic streetwear brand" called "Supreme" before this. Iconic my butt. This is an ad and you should feel bad.
And now, in a Trumpesque turn of events, the media will now claim that the real Supreme paid the fake Supreme to partner with Samsung to make them famous, and that this was all part of their evil plan from the very beginning.
Does China even care?
This is the country with fake apple stores, pirate movie booths on every street corner, and many other counterfeit goods.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
so you have a tech company (samsung) that is basically ripping of the looks of another tech company (apple)
joining forces with a fashion brand that rips of another fashion brand.
looks like a perfect fit to me!
On a long enough timeline, the survival rate for everyone drops to zero.
Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters.
For them to partner with counterfeiters is only natural. They’ve been counterfeiting iPhones for years! LOL
Our reign has gone on long enough. Indeed. Summon the meteors.
Style is fine, fashion is bullshit for silly children who have no style of their own.
It looks excellent, that punch hole is an innovation and I would like it. I wouldn't bitch about it, it'll sit next to icons/numbers in some bonus screen area, that will be dark as well if you look at 16:9 landscape video or content.
Lack of headphone jack is an anti-feature of course, I want/need one *or* would want functionality to make up for it e.g. supporting FM radio even though the jack was removed, or dual USB, or FM radio + wireless charging. A jack is probably easier.
Stop the fake news
Of course USA is not above making fake brands.
That country ignored the real "Havana Club" rum and trademark (despite registration in USA by Cuba), and apparently there is a fake "Havana Club" rum manufactured in Puerto Rico only for sale in USA. USA went as far as make a special law, just for this trademark, so the fake is legal there.
Oh, and USA has fake Budweiser!
Seems to be a bit of hypocrisy in considering the other (legal) Supreme brand as a fake. Trademark law is complex and convoluted...
They have no affiliation with the real Supreme. They are counterfeiters.
It's a strange world when you get mocked over some "real" abstract concept like "intellectual property".
Pretty sure the clothes are "real" and have a similar stupid logo on them. They probably have the same Indian or South American company manufacture the stuff.
what you used to be able to buy with Marlboro points, or Mountain Dew points. Maybe start a new brand and call it Slurm.
I would think that even if they had partnered with the "real" Supreme this would still be embarrassing. Why would you want to partner with a company that rips off customers who fall for dumb fashion trends. Fashion is stupid and exploiting it is unethical.
I guess they were not content with just keeping us burning with anticipation for the most explosive devices in the market. Not for nothing are they an on-fire company.
Who else read the headline and thought Samsung was partnering with someone faking being a member of The Supremes?
-_- fuck you BeauHD - you suck. This article sucks. Stop.
Never heard of them. When I saw the title I assumed it was some singer who claimed to have been in The Supremes.
Fuck these tech companies. They can seriously go fuck themselves.