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AT&T, Dish, Comcast All Raising Cable TV Rates To Counter Cord-Cutting (dallasnews.com)

AT&T's DirecTV, Dish, and Comcast are all planning to raise their rates again in the new year, "a move that could boost revenue but risks alienating subscribers who have been ditching their traditional TV subscriptions in record numbers," reports Dallas News. From the report: Cable and satellite providers are hoping to squeeze more money from consumers who remain loyal to their packages with hundreds of channels, Philip Cusick, a JPMorgan Chase & Co. analyst, said in a note this week, even though "this strategy could accelerate video sub declines." The latest price increases come as cord-cutting accelerates. In the third quarter, the TV industry saw its largest ever rate of decline, with subscribers shrinking by 3.7 percent, according to MoffettNathanson LLC. Consumers are dropping traditional TV for lower-cost online options like Netflix Inc. and slimmer TV options from Hulu and YouTube.

DirecTV is raising rates on all English-language video packages by $3 to $8 a month while hiking fees for regional sports networks by $1 to $1.90 in most markets. Dish said it's increasing prices for English-language video packages by $3 to $5 a month. Altice USA, the fourth-largest cable operator, recently raised rates by 3 percent on Optimum subscribers. Comcast, the largest U.S. cable company, is raising its fee for regional sports networks by $1.50 on average and its fee for broadcast channels by $2 a month, according to Cusick. Charter Communications Inc., the second-largest U.S. cable provider, recently boosted its monthly fee for a set-top box by about 50 cents and its broadcast channel fee by about $1. Charter operates as Spectrum in Dallas-Fort Worth.

24 of 283 comments (clear)

  1. Guess I'll be cancelling my comcast then by WillAffleckUW · · Score: 5, Insightful

    A shame, but if they jack up my costs, I'll just pull the plug and get free HDTV from my HDTV antenna at 1080p resolution.

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    1. Re: Guess I'll be cancelling my comcast then by Atomic+Fro · · Score: 3, Interesting

      Local news is the only fact-based news left.

      Um, you might want to think about that a bit more.

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    2. Re: Guess I'll be cancelling my comcast then by Anonymous Coward · · Score: 4, Informative

      For Pete's sake, /. Fix unicode support!! Parent post stabbed my eyeballs.

    3. Re:Guess I'll be cancelling my comcast then by doconnor · · Score: 3, Informative

      OTA is actually 1080i with MPEG2 compression, but on cable it is often recompressed with lower quality to save on bandwidth.

  2. Great! by Anonymous Coward · · Score: 5, Insightful

    Great, this is excellent for short-term revenue, which is all that matters.

    Next, more commercials should be added.
    Selling more commercials will increase revenue
    Revenue will be increased with more commercials
    Increasing commercials will increase revenue.

    the ratio is too small.

    5 mins of content, should require 2 min of commercials.
    And the same commercial should be repeated at least twice.

    the rental fees should also be increased.

    also , pay per view fees should be increased.

    people should be required to rent the cable box, the cable card, and the remote control, and the batteries for the remote. only authorized batteries should be able to be used.

    heck, the tv should be rented as well, and should have a camera installed to ensure only authorized people watch, to prevent sharing.

  3. For the price and quality of cable by bobstreo · · Score: 5, Interesting

    You can buy a nice antenna.

    If you want more content, you can get the slingtv app for way less than probably basic cable in your area.

    You can toss in Netfltx and Hulu, and Amazon Prime.

    The break even point is about 2 months of cable for all of the above.

    I shudder to think what the last person on cable tv will be getting charged to mae up for all the cord-cutters.

    1. Re:For the price and quality of cable by Spamalope · · Score: 5, Insightful

      This is a signal they figure they can block/degrade media streaming and get away with it, and that media properties are pulling out of the big streaming companies and that'll screw up the cord cutting value proposition.

  4. Shouldn't they be... by b0s0z0ku · · Score: 5, Insightful

    Shouldn't they be raising Internet rates instead, since Internet service is needed by cord-cutters too? The other fees are avoided by cancelling cable.

    1. Re:Shouldn't they be... by JustAnotherOldGuy · · Score: 4, Funny

      Here is a full count of all the cord cutters that have ever changed their mind and gone back to paying for cable-TV: 0.

      No, wait, back in 2012 there was that guy in North Dakota who couldn't figure how to plug his Amazon Firestick into the toaster, and he did in fact go back to cable. But aside from that guy, your list is complete.

      Personally, I dumped cable about 20 years ago and never missed it.

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      Just cruising through this digital world at 33 1/3 rpm...
    2. Re:Shouldn't they be... by Miamicanes · · Score: 3, Interesting

      If companies like Comcast were smart, they'd do two things:

      1. Allow customers to use their own antenna for OTA and get a $12-15/month discount. In other words, for each customer who puts up their own antenna, Comcast would save having to pay the local carriage fees for that customer, so it would be revenue-neutral for Comcast & would allow customers who are likely to bolt to rationalize staying around a little longer. This is EXACTLY what DirecTV used to do about 15 years ago... you connected your OTA antenna to the STB/DVR, and it seamlessly inserted the local channels into the lineup and treated them exactly as if they were from the satellite.

      2. Allow customers who don't care about Disney and/or sports to trade one or both for channels like HBO, Showtime, and/or Starz.

      We don't need literal "a-la-carte" pricing. Most of the channels on the mid-tier lineup only cost a few cents per month anyway. What we NEED is the ability to prune away the most expensive low-hanging fruit. ESPN, the RSNs, and Disney cost more per month per customer than HBO and Showtime. SlingTV has already proven that there's a market for people who'll happily sacrifice sports & Disney for other channels (Sling "Orange" allows one stream & includes ESPN and Disney, Sling "Blue" allows multiple streams, has more channels, and DOESN'T include ESPN or Disney).

  5. Choose: TV and data or neither by Anonymous Coward · · Score: 4, Informative

    My U-Verse TV series gives me the benefit of unlimited Internet data usage. If I cancel the cable, I will have a data cap. Weasley shits.

  6. YouTube TV FTW by turp182 · · Score: 4, Informative

    We have switched to YouTube TV. Not all of the channels, but enough. Local channels, bunch of news. Unlimited cloud based program storage (9 months). Sports channels (not a big concern but I watch some football, US and the rest of the world's definition, no Fox Sports for hockey though, dab-nab-it!).

    $40 per month. We have cable internet through Charter (supposedly unlimited, hasn't been an issue)..

    Combined with Netlfix (Bandersnatch!!!! we have 2 endings left and will cheat to find them) and Amazon Prime (already paid for), everything from the Roku, it works.

    Going to get HBO Go for a short time to watch Game of Thrones.

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  7. That dumb or is there an angle? by Chewbacon · · Score: 4, Insightful

    Exec: Customers are leaving... why?
    Marketing: They don't see the value in our service!
    Exec: Let's raise the prices!
    Marketing: What???
    Exec: It ain't cheap if it's valuable! Double the price, double the valuable!

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    Chewbacon
    The Bible is like Wikipedia: written by a bunch of people and verifiable by questionable sources.
  8. Doesn't sound like a good plan by silverkniveshotmail. · · Score: 3, Insightful

    Has any industry ever pulled out of a dip in demand by raising costs?

  9. Re:Ex-USPS execs? by orev · · Score: 4, Informative

    Uhm, what? USPS First Class mail prices are regulated by the government. They cannot raise prices without regulatory approval. And last time I checked, most Post Offices are falling apart, yet you make it sound like they're a bunch of fat cats living the sweet postage life.

  10. monthly_cost = target_revenue / num_of_subscribers by misnohmer · · Score: 4, Funny

    Now I get why my Comcast bill (back in the days when I still used cable) kept increasing every months - it's all those cord cutters reducing the num_of_subscribers in the formula!

    I wonder how long before they hit Division By Zero exception?

  11. I was surprised how many channels over the air by raymorris · · Score: 3, Informative

    It really surprised me how many channels you can get with an antenna. Something like 40-60 here in Dallas. Growing up, there were four.

  12. Re: Guess I'll be cancelling my creimer then by Anonymous Coward · · Score: 5, Funny

    Prices will increase until the cord cutting stops!

  13. Re:Ex-USPS execs? by Required+Snark · · Score: 4, Informative
    Additionally the USPS is required by federal law to provide service to everyone in the United States. The can't withhold service except for specific reasons, such as dog attacks. UPS/Fedex/etc have no requirements to provide service to any location. If you're too far off the beaten track they can ignore you or charge as much as they want. It's not a level playing field.

    The lowest cost for a letter from the USPS is under $.50 while UPS/Fedex is over $1.00.

    You're most likely a Conservative/Libertard. You have no legitimate criticism, you just trash the government because you can. You hate it when the government works. Hating the government is a stand in for hating the US. You're anti-American.

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    Why is Snark Required?
  14. Re:Laugh it up now, but who is your ISP? by Powercntrl · · Score: 5, Insightful

    Yes, you'd get much better internet access under communism...

    Criticism of certain aspects of capitalism != advocating a switch to communism

    At least you had the sense to post A.C. to avoid owning your faulty logic.

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  15. Not to counter: because TV is price-inelastic. by Angelwrath · · Score: 4, Insightful

    Cable companies are increasing prices to maintain revenue growth, not to counter cord-cutting (the title is illogical), and they can do it because TV is mostly price inelastic. Consider the markets Cable companies are in:

    TV - Mature, saturated, declining
    Landline Internet - Mature, saturated (as far as they are concerned), declining slightly (and possibly declining significantly if 5G can provide 20-100 Mbps fixed Internet for good prices)
    Landline Phone - Mature, saturated, declining
    Mobile Phone - Mature, mostly saturated
    No real competition; in some cases single companies have monopolies over local territory like counties; elsewhere there's a choice of just 2 companies, so an oligopoly situation where 2 choices have 100% of the market.

    All those declining markets means one thing: cable companies have a hard time keeping revenue positive and keeping shareholders happy. Their solution? Increase prices on their services; in Canada in particular, they increase the price of TV and Internet every single year. They have wireless "sub brands" that charge $45 for a plan that the "premium brand" service charges $85/mo for. In short: the cable companies want to keep increasing revenue and 2% per quarter isn't good enough, so they are gouging people who won't abandon these services, and they have so little competition they can get away with it. If people want to solve this issue, I recommend making the jump to competitive services, such as online streaming, smaller Internet providers, and also writing to their elected representatives. Big Cable and Phone has a stranglehold on communication services and is doing everything to keep them priced at ridiculously high levels relative to many other markets (Europe being a perfect example). We get much less value from these companies than we should be. And without government intervention and active, vocal consumers the price of cable will continue to rise.

  16. Basic economics by Tomahawk · · Score: 3, Insightful

    The very first class you take in Economics in school will explain, very simply, that increasing the price will reduce demand.

    If they are trying to fight against cord cutters, then surely the correct way is to increase demand on their own services. This can be done in a number of ways, one of which is REDUCING the price. The other is to pump some money into improving the product at the current price (i.e. give people what they want, not what you want to give them).

    They are basically just slitting their own throats here, and will cause more people to cord cut. Those people who can't or won't (probably the elderly) are left to suffer with crippling rates that they struggle to pay.

    I suppose, however, this sort of behaviour will just lead to the company ultimately failing and going bankrupt. And for some of these companies, that can only be a good thing...

  17. Re: Lol there is some truth to that by StikyPad · · Score: 3, Funny

    Seems like you totally won that battle. Reminds me of this one time I put cyanide on the pizza and pretended like I loved being starved of oxygen so that nobody else would eat it. Unfortunately Little Joe thought I was bluffing, so his last meal came with a healthy dose of crow. Not enough to counteract the cyanide, mind, but enough for me to notice his regret before we both succumbed to drowning out of water. Some things you gotta teach the hard way.

  18. Re: Guess I'll be cancelling my creimer then by MitchDev · · Score: 5, Insightful

    Until they jack up the Internet access costs to cover people getting just internet and subscribing to streaming services...