Battlefield 5's Poor Sales Numbers Have Become a Disaster For Electronic Arts (seekingalpha.com)
dryriver writes: Electronic Arts has mismanaged the Battlefield franchise in the past -- BF3 and BF4 were not great from a gameplay perspective -- but with Battlefield 5, Electronic Arts is facing a real disaster that has sent its stock plummeting on the stock exchanges. First came the fierce cultural internet backlash from gamers to the Battlefield 5 reveal trailer -- EA tried to inject so much 21st Century gender diversity and Hollywood action-movie style fighting into what was supposed to be a reasonably historically accurate WWII shooter trailer, that many gamers felt the game would be "a seriously inauthentic portrayal of what WW2 warfare really was like." Then the game sold very poorly after a delayed launch date -- far less than the mildly successful WW1 shooter Battlefield 1 for example -- and is currently discounted by 33% to 50% at all major game retailers to try desperately to push sales numbers up. This was also a disaster for Nvidia, as Battlefield 5 was the tentpole title supposed to entice gamers into buying expensive new realtime ray-tracing Nvidia 2080 RTX GPUs.
Electronic Arts had to revise its earnings estimates for 2019, some hedge funds sold off their EA stock, fearing low sales and stiff competition from popular Battle Royal games like Fortnite and PUBG, and EA stock is currently 45% down from its peak value in July 2018. EA had already become seriously unpopular with gamers because of annoying Battlefield franchise in-game mechanisms such as heaving to buy decent-aiming-accuracy weapons with additional cash, having to constantly pay for additional DLC content and game maps, and the very poor multiplayer gameplay of its two Star Wars: Battlefront titles (essentially Battlefield with laser blasters set in the Star Wars Universe). It seems that with Battlefield 5, EA -- not a company known for listening to its customers -- finally hit a brick wall, in the form of many Battlefield fans simply not buying or playing Battlefield 5.
Electronic Arts had to revise its earnings estimates for 2019, some hedge funds sold off their EA stock, fearing low sales and stiff competition from popular Battle Royal games like Fortnite and PUBG, and EA stock is currently 45% down from its peak value in July 2018. EA had already become seriously unpopular with gamers because of annoying Battlefield franchise in-game mechanisms such as heaving to buy decent-aiming-accuracy weapons with additional cash, having to constantly pay for additional DLC content and game maps, and the very poor multiplayer gameplay of its two Star Wars: Battlefront titles (essentially Battlefield with laser blasters set in the Star Wars Universe). It seems that with Battlefield 5, EA -- not a company known for listening to its customers -- finally hit a brick wall, in the form of many Battlefield fans simply not buying or playing Battlefield 5.
Catering to the perpetually offended instead of your loyal gamer fanbase did not work out for you, EA? How surprising.
... and practices are coming back at them."
FTFY
We suffer more in our imagination than in reality. - Seneca
Nvidia's problem wasn't the tie in with Battlefield, more so the pricing, if you decide to add 30% to the price, expect sales to not be quite so hot.
EA bought DICE, the scandanavian ENGINE company, back when it seemed their work was good. The EA turned over most of their other IPs to this increasingly awful engine. Worse, being scandanavian, DICE is sjw to the power infinity.
Anyway EA combined the complete lack of game play design skills exhibited by DICE (DICE's Mirror's Edge 2 was a critical and technical disaster) with the whole lootbox/microtransaction 'gaming as a service' nonsense to create a perfect storm of fail.
BF V, initially stripped of lootboxes after the pervious year's Star Wars Battlefront debacle, had to lean 100% on the SJW 'strategy' which boils down to calling your core playerbase 'racist' and/or 'sexist' scumbgas that the company sincerely hopes will not purchase their products.
Well Battlefield has also been significantly dumbed down since the first, and the last good one was BF2 (or Bad Company 2). In chasing the stoned/drunk couch potato console casual market, gameplay has to boil down to the worst kind of 'pew, pew- you're dead' dribble.
This at a time where thanks to Indy and Steam, good gaming has never been more diverse. It's just the AAA crap from Bethesda, Ubisoft, Activision and EA that is this lootbox casual brainless cr-p now entirely marketed at dribblers. See Fallout 76 for an even worse example.
But as I said, DICE is at the heart of all of this. As a company of programmers who cannot program or ever create new gameplay mechanisms, they fixate on the things they can achieve. Games that use photogammatry rather than excellence in engine work. Games that focus on microtransaction mechanisms. A complete loss of quality.
Whaty killed BF V's sales was SJW sh-it in place of good game design, rather than SJW sh-t ALONGSIDE good game design. And having the voice of women screeching and screaming as they kill and die in every online game was a psychological idiocy beyond words.
Fortnite is all SJW, with no impact on usage cos the game is perceived as excellent by the audience that plays it. Nothing DICE has done in many many years comes close to good, let alone excellent. And DICE infects 90% of current EA- even the new Titanfall 3 may be on their sh-it engine.
The mantra- make good games- would fix the current woes of these publishers. But they are doubling down on 'gaming as a service' instead.
Marketing no longer has a stranglehold on the zeitgeist. Free/cheap multiplayer games are in at the moment; why pay $60 to play that new game some people are playing, when you can pay $0-$30 to play that game everyone's playing? It's like the WoW network effects, only if it were F2P. There were plenty of comparable F2P MMORPGs but they never rose to the prominence of WoW.
Another interpretation is that gamers are burned out on cinematic FPSes or deathmatch. Remember when Horde Mode was all the rage a few years back? Battle Royale is the same. If anything, this is proof that graphics don't automatically sell games. If this translates into publishers no longer thinking of shooters as a 'safe bet' then I see that as a good thing, as they are a huge portion of AAA action games.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
He literally said if you don't like the inclusion of a woman with disabilities (very inaccurately) on the front line then you're ignorant and shouldn't buy the game. So nobody bought the game and he took a big bonus and quit. They also added in mission where the French are seen as racist against black people, which is completely and utterly inaccurate to those two groups actually working together during the war. Then they took a special ops mission and replaced the actual heroes with women and claimed it was historically accurate. This disgraceful lunacy in the twisted version of reality that these SJW assholes live in is so vast it can crash and entire project/company/product. Every SJW and far left liberal nut job needs to lose their job after this wonderful public display of how crazy these people are.
It doesn't make sense on the surface. Its not like purple haired womyn's studies majors are a sizable demographic for FPSs. Its bizarre how so many companies like outdoors stores, comics, and gaming that are do not have SJWs anywhere near their target audience are so obsessed with currying their favor that they're willing to lose out on billions and antagonize their actual core audience. Then you realize this is a religious ideology to them. Theres now a sizable number of people in power who hold the philosophy..or religion of 'social justice' as strongly as the most zealous priest or mullah. They don't care about losing money anymore. They are completely unrepentant the usual corporate spin apology is now replaced with the company continuing to double down on blaming the fans. All that matters is spreading and putting the ideology into power. Looks like we've finally found the one thing corporations appear to love more than money and it seems to be bowing down in worship of SJWism.
The article is slightly off, in that itâ(TM)s implying that gamers took issue with EA misrepresenting women in historical battles.
Well, look, some of them did, for sure.
However, as usual, if I recall, the backlash was due to EA / DICE responding, effectively that anyone who takes issue with women in gaming, in any capacity is clearly a basement dweller, behind the times, gamergater or some other thing. (Something, to this effect, was said, if I recall correctly)
So much like GameGate itself, what happens is some idiots shout and whine and then, in response to this, someone says something over the top, in a blanket generalisation kind of way, next thing you know, youâ(TM)ve pissed people off who actually werenâ(TM)t that bad. So begins divisiveness *(ie: skub vs anti-skub)
So to go back on topic, /some/ people probably just said âoeGee, this seems a little historically inaccurate, why canâ(TM)t you just make the women in this be X, who were actually in the war and were badass!â And those guys (or even girls) were called chauvinists.
This keeps on going on, on the internet, as much as it sucks to walk on eggshells, people continue to not be careful and end up inciting this kind of thing.
Also, free âvirtual signalâ(TM) points for EA if they appeal to the far left crowd (ie, generally the journalists)
A mess, as usual.
Oh one last thing, worst of all really.
1 game, getting bad sales numbers impacting the company this much? Someone needs to re-evaluate their budgeting!
Those "perpetually offended" that people are talking about aren't the "real gamers".
Who went after Rimworld? Who went after Doom Eternal? Who went after Cyberpunk's twitter for a joke tweet they made?
Real gamers don't get offended by these kinds of cosmetics. We are in it for the fun and the gameplay.
Its not about just this one incident but the trend of a vocal minority of activists. (Yes the proportion of people who want gender balanced armies for the sake of inclusiveness are still a minority among gaming audiences.) pursuing men into every hobby he takes refuge in and despoiling it with their neurosis. Its not enough for you to rule over us during work. You want to rule over our play too. Since we should all be good humored why not make a movie about MLK where you turn him into a white man or take a beloved historical female figure and make her into a man?
The "perpetually offended" are the basement dwelling internet trolls that just wants to destroy something for the lulz. They are mad about some game grabbing attention of a part of the player base and not playing their favorite shitty game.
Kinda like how activists destroyed the previous creative landscape and now 80% of female protagonists and growing in the arts are variations of the asexual androgynous Rey archetype? Or how they launch a media inquisition against every game that has females that are considered 'too sexy' especially if the character does not have enough masculinity to counter this. Female characters must conform to this narrow behavioural pattern or be unremarkable or they'll be targeted ie DOA, Dragon's Crown, etc. Its gotten to the point that games with major women outside these approved archetypes are now very rare outside of Japanese studios. And this is just the craziness related to feminism.
1942, Vietnam (also known as bfv), 2, 2142, Bad Co, 1943, Bad Co 2, 3, 4, Hardline, 1, V
That's how you number a series!
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I really can't understand how people don't understand that getting woke is what got EA broke. I mean, if nothing else, they are the masters of rehashing old content and making it profitable. Look at FIFA. People buy this shit every single freaking year, paying full price for literally the same game with refreshed teams. Something that a patch should've done. Imagine if FIFA team adds mixed gender teams. Imagine for a second that FIFA 2020 has Real Madrid with both males and females and tell me if that game would sell like a hotcake or it would flop.
This is what happened to Battlefield V. It could've easily reached the sales numbers of 3/4 or 1. But it didn't. Nowhere near close, and it's not because the game is not vastly different from Bf1.
They'll probably recover and get those stock numbers up again with successful Anthem, it's their best people working on it. Bunch more FIFA releases and the shitshow that FUT is. But I hope they take this as a wake-up call. The same that the likes of Activision/Blizzard are taking right now, and they better start focusing on their core audience, or yet another game crash is coming upon us.
Gaming can be the highest grossing form of entertainment, but it has to be done right. Look at Red Dead Redemption, or hell, the latest God of War. They didn't spend their time dealing with political correctness bull*, they targetted their core audience that keeps those titles in borderline religion sense, and it paid. Those 2 are the highest grossing games of 2018, if not all time. RDR at least is. And GoW is a platform exclusive, so a lot of gamers simply couldn't play it on their platform of choice. And it still sold freaking well.
It wouldn't hurt if companies like EA, Activision et al suffered a backlash and financial shock for acting like greedy jerks. It might remind them that they're supposed to be producing games, not skinner boxes.
Far Cry 5 had similar controversy and ended up the best selling entry in the series. It's not the SJWs ruining things, it's the BF3 launch all over (minus the worst of the bugs).
BF5's missing key modes that have been around for ages with a bunch of promises to fix it later. Oh, and the single player is another 3-4 hour snoozefest (though at least it has one).
If they wanted to do early access they should have called it that. As it is they released a $60 title with about the same content you can get for free from Fortnite. The realistic art style might have carried it if they'd released a finished product but, well, they didn't.
And besides, that SJW controversy was mostly cooked up by the Youtube outrage engine looking for something to complain about. If EA's numbskull marketers had just kept their mouth shut it would have fizzled out, but that was the point. They got a ton of free publicity on what's little more than this years entry into a tired genre.
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for not getting the finished game out in time. Half the modes are missing and there's not a lot of reason to stop playing BF1. Also they're the first to market with ray tracing which probably took a lot of development time away right at the end, but then that tech turned out to be a dud with $1000 cards that struggle to maintain 60 fps at 1080p with the feature turned on.
Far Cry 5 showed that if the games good gamers will buy it anyway, controversy be damned.
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... players wouldn't care about historical inaccuracies if it's due to an oversight or to benefit the game in some way. But if there is an inaccuracy willfully introduced in the game, then one may ask why. The answer in this case is: to take up the cause for diversity politics.
And that's (in my opinion) what at least some gamers dislike: buying a product that force feeds you thinly disguised political propaganda. It's like in game advertising, only with politics: If you want to get away with it at least make it unobtrusive.
But maybe the EA developers didn't want to be unobtrusive, maybe they wanted to make a blatant statement. In that case they should expect some opposition, especially on a subject as polarizing as the diversity agenda is.
So it sparked a debate and probably factored in buying decisions for those undecided after considering more important aspects, like gameplay, pricing etc.
If the game is as mediocre as seems to be the case, then maybe the developers should have put more effort in the game itself and less in the "correct" political message though.
"By the way if anyone here is in advertising or marketing... kill yourself." -- Bill Hicks
but you know what, only about 10% of Call of Duty players finish story mode. I couldn't find BF stats but I'm guessing it's the same (they're in the same genre and are basically the Mortal Kombat/Street Fighter of the military shooter world, discuss among yourselves which is MK and which is SF).
The sales suck because:
1. It went up against Rockstar's Red Dead. Everybody was gonna take a bath this year no matter what. It's like when a new Elder Scrolls comes out, there's only so many hours in the day and everybody is busy playing that.
2. The game's unfinished (it's missing half it's modes) so folks are playing BF1, which was $5 bucks on Origin recently. I'm guessing the last minute push to put Ray Tracing in is to blame.
There's no such thing as bad publicity. Far Cry 5 had similar controversy and managed to be the best selling Far Cry in history. Gamers will put their dislikes and politics aside if you bring a good game. But if you bring a mediocre one while they're 50 hours into a 200 Red Dead play through expect to get hosed.
On the plus side no Rockstar games in 2019 (I'm not a fan of Red Dead & GTA) so there's a ton of great games coming out. The rest of the game industry noticed a new Rockstar game and planned their releases accordingly, but that doesn't work for annual & bi-annual franchises. You can't risk your player base getting out of the habit of buying this years release. Hell, if the community should be mad it's about that crap.
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Unfortunately most of the damage has been down to people shit talking the game before it even came out and then continuing, the majority of whom have never ever played it but are merely regurgitating comments made by others. A lot of the videos on Youtube which were apparently "reviews" didn't contain the reviewer playing it but merely showed clips of gameplay mostly from promo videos. Fortunately for me I'm old enough to ignore such bollocks from people who would never get a job reviewing a turd in the real world and I'm glad I did because I enjoy playing the game.
I only please one person per day. Today is not your day. Tomorrow isn't looking good either. - Scott Adams
Remember who is going to be buying the game.
What the users expect to play during a game sold as been historic.
When a game is set in a historic setting don't add large amounts unexpected of pure fantasy.
A fantasy game can be sold as a fantasy game.
A game promoted to be about history, sell the content as such.
Always listen to your fans and reviewers. Be nice to all reviewers and fans.
They are the real people with money who will be buying and promoting the game.
Get the talked about CPU and GPU support correct before selling a game.
Domestic spying is now "Benign Information Gathering"
... about wether a game is catering to diversity or social justice or not. Absolutely positively no one at all. People do care if it's a good game or not. And my assumption, knowing EA, is that it's probably a shitty and utterly pointless game. For all I care EA along with today's ActiJizz can go die in a fire and I figure most games think the same of today's triple A industry.
We suffer more in our imagination than in reality. - Seneca
Too bad it was utterly impossible to predict this would happen...
~Any apparent grammatical or typographic errors are caused by defects in your display device.
I just finished Battlefield I, now I have to play through Battlefields II, III, and IV.
I haven't bought an EA game since 2013 and it has nothing do with politics. I have three main issues with EA, not in any order. The first is reskins. Every AAA title they release for AAA prices is just a re-skin of a game they already made years ago. The second is the Origin Storefront. They force you to use the Origin store for their games, when they don't have anywhere near a big enough game catalog to force another store on me. The thrid is the complete wasting of prime IP. They have some of my favorite IP tied up in licenses and refuse to make decent games.
NFL keep cranking out those crappy madden titles
PGA tour golf they haven't made a decent game since 08
Harry Potter - how you waste this with a single crappy quidditch game i don't know
Star Wars - Only made battlefield reskins, never even made a real game for it
SimCity - acquired, made one crappy attempt at some online BS and killed it
I'm ready to see this company go away, and stop wasting prime IP.
I ran a series of very popular Bad Company 2, Battlefield 3 and Battlefield 4 servers for four years, we had a pretty complex signup process (used both steam and origin systems, as steam had a better event popup system) and still had over 3500 people sign up... for Battlefield 3 we had the #2 most popular server according to gametracker (cantaloupe island). I would qualify as one of the most dedicated fans of the series, perhaps.
Did not buy Battlefield 1 until a couple weeks before BF5 was supposed to come out, Battlefield 1 gameplay was so awful that I never bothered to keep track of when BF5 was eventually released. I never bought Battlefield 5. Also there's the whole problem of having to know which version of Battlefield 5 to buy that will have all the map packs built in from the beginning. I just don't have time for that anymore. I even bought a new gaming laptop before it came out, but.... changing release dates and spending time looking up which versions actually ship with all the maps... not worth it. I might buy BF5 in a couple months when all the bugs have been worked out and maps have been released. Maybe.
moox. for a new generation.
Prior to release, concerning the game's backlash re: historical accuracy with so much inclusivity, from Wikipedia, "EA chief creative officer Patrick SÃderlund said the developer was uninterested in taking flak for diversifying the gaming space. "We stand up for the cause, because I think those people who don't understand it, well, you have two choices: either accept it or don't buy the game," he said."
... maybe now EA will start listening?
From this Slashdot post's summary at the end, "It seems that with Battlefield 5, EA -- not a company known for listening to its customers -- finally hit a brick wall, in the form of many Battlefield fans simply not buying or playing Battlefield 5."
I loved BF2. Played it until they closed the servers.
BF2 was primitive with today's standards (and the plane/choppers was difficult to use and FAR too powerful in the hands of those who mastered them!).
Its strength - in my opinion - was a nice balance between being sufficiently slow paced that you could act strategically, while still have enough close quarters action that it wasn't boring. The snipers worked well. They were annoying but not that dangerous if you were aware. Could hide fairly well (not like in BF3 where the choppers had infrared vision). Generally if a team started winning too much, people would start sniping, which automatically would leveling the game back, until the winners started loosing again. It balanced itself out. I loved playing as a counter-sniper sniper :)
But the best part that it actually tried to make the squads cooperate. 90% of all squads were bad, but with some luck (and I soon started to recognize the good leaders) I could get on a squad which really worked together. When that happened we could CRUSH the other team. Of course there were a good change that the other team had the good squads. In that case it was just a matter of playing cannon food for the round, so at least the other team could have a great time - and hope for a better next round...
With the servers offline I bought BF3. What a waste. Felt far to arcade-like. The squads did not work. If you were on one, you were randomly assigned as "leader" - so with a squad of 5(?) there was a >80% change that the squad leader DID NOT want to lead... :-(
Then the BF2 servers were resurrected, and I played until EA forced them closed. :-)
After which I swore never to buy from EA again! Good thing they are making it SOO easy!
I don't think most core BF fans care about the game having female amputees fighting... because for one, it's a fucking game. Two, it's Battlefield. and if you want to start in about inaccuracies, then you better go back and replay 1942 all the way up to V, because you've clearly missed some inaccuracies over the years. The only thing that's ever been accurate about Battlefield is the year of the game. Where they shot themselves in the foot is how they handled the situation. They handled it poorly. If they had the right PR people in place, most people would have just moved on. They shot themselves in the foot with a freaking RPG when they gave Origin Premier users access *BEFORE* Pre-orders. Essentially, they let millions of people try the game for $15. Thousands of people returned their pre-orders in favor of Origin Premier. When the game didn't pan out well, everyone just canceled. The quickest way to turn $60 into $15. Great job, EA! This worked out well for me and several people I know. We all returned our pre-orders and went with Premier. After a few days, they released the Day1 patch, which broke the game for a lot of people... We would randomly crash somewhere between 30seconds to 2hours. No error popups or anything. Windows Event viewer gave a crash code. Upon looking up that crash code, you'd see a couple posts for BFV....However, you'd see that same error and symptom showing up in both Battlefront games and BF1.... So... For a game that was supposedly written from scratch...well... it wasn't. Kind of leaves a salty taste in your mouth. Then the December patch was delayed past my Premier bill date, so canceling premier became a very easy decision.
AMC got a federal bailout and went broke, then got bought out by Chrysler - who had recovered from their bailout. All of the above companies attempted to pull the "they'll buy what we tell them to buy" go read the interviews with the CEO's at the time. New Coke was a "they'll buy what we're telling them" otherwise they wouldn't have stopped all production of the original formula. Did you forget that? All of those companies are more or less fine because their only options were: Listen to the actual market instead of marketers, or go broke.
As for EA, it's a bad year for everyone what with Red Dead 2 out and Fortnite still a thing. Wait till next year.
So ME:A was a great seller and the satellite studio hasn't been folded? And Deadspace 4 is still a thing? Oh and DA:I wasn't a clusterfuck, and then there was the bit about the "if you don't like social justice agendas, don't buy DA4" bit. Then there was that gigantic clusterfuck with C&C Generals, or the previous multiple fuckups with the Red Alert series in the last year?
Starting to sound like you're talking about a topic that you don't even have basic knowledge on.
Om, nomnomnom...