Slashdot Mirror


Apple Might Start Making Its Own Batteries For iPhones, Macs (bloomberg.com)

Apple has hired an executive from the battery-making division of Samsung to help lead its own battery work. The new hire suggests that the company might start making its own batteries for iPhones and Macs. Bloomberg reports: Soonho Ahn joined Apple in December as global head of battery developments, after working as a senior vice president at Samsung SDI since 2015, according to his LinkedIn profile. At Samsung SDI, Ahn led development of lithium battery packs and worked on "next-generation" battery technology, the profile says. Apple has used batteries from Samsung SDI to power its own products in the past. The iPhone maker has been trying to reduce reliance on third-party components, and the notable battery technology hire suggests it may be doing the same for batteries. Apple has been working on its own MicroLED display technology for future devices, which would help wean itself off Samsung in other areas. It's also increasingly building its own processors and is investigating the development of its own cellular modems.

90 comments

  1. Proprietary battery ? by LordHighExecutioner · · Score: 4, Insightful

    I wonder if Apple will develop its own battery format (iBattery ?!?). If they do, I guess that it will be patented and not freely available on the market as a single piece. And so we can say bye-bye to the "right to repair"....

    1. Re:Proprietary battery ? by AmiMoJo · · Score: 3, Interesting

      Apple has always relied on differentiating its products with unique hardware. Increasingly their competitors are getting ahead now, with things like foldable screens looking like they will be huge and Apple mostly reduced to just removing stuff like the headphone jack.

      By developing their own screens, batteries, modems and other hardware they can differentiate themselves like they do with CPUs now. They have top notch single core performance that lets them look good in benchmarks, and no-one else can simply buy the same CPU.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:Proprietary battery ? by Anonymous Coward · · Score: 0

      Folding screens are a pointless gimmick few actually care much about compared to real factors. I'm not saying Apple is winning that either necessarily, people want removable batteries and audio jacks and user-configurable software...

      Obviously this isn't about what consumers actually want.

    3. Re:Proprietary battery ? by Anonymous Coward · · Score: 0

      Unlike Tesla's Model S batteries you can buy in any Walmart near you.

    4. Re:Proprietary battery ? by Anonymous Coward · · Score: 0

      This was my first thought, but unless they are going to create their own proprietary chemistry or some kind of patentable battery innovation that their products won't work without, I think they will have a hard time coming up with something that can't be replaced by a generic battery. Generic batteries can be made to fit the physical envelope of an Apple device if there's a demand, and at the end of the day there is always going to be a two-terminal electrical interface at some point. Worst case, you have to swap a proprietary battery management module from the old battery to the new.

      I suppose apple could potentially design things so that the battery management circuitry will monitor the deteriorating battery condition (or the passage of time) and refuse to accept a fresh battery without some kind of digitally signed command from Apple, but they could do that more cheaply on the main PCB, without making their own batteries.

      I suspect it's more about supply chain management: Tim Cook's speciality.

      Also, the link is broken.

    5. Re: Proprietary battery ? by Anonymous Coward · · Score: 0

      Seriously. This sounds like Apple marketing. Reminds me of when Apple bragged about the vector computing on the g5's.. Which was basically SSE/3Dnow.

      Don't believe all the crap you read about Apple performance

    6. Re:Proprietary battery ? by Anonymous Coward · · Score: 0

      Consumers are a dumb herd so Apple will tell them what to want.

    7. Re: Proprietary battery ? by Anonymous Coward · · Score: 0

      Methinks you haven't bothered looking up A12x benchmarks outside of Geekbench 4 scores. It's a monster.

    8. Re:Proprietary battery ? by GuB-42 · · Score: 2

      AFAIK, Tesla Model S uses NCR18650B cells from Panasonic. And they may actually be available at Walmart inside one of the many forms of battery pack they sell. And if they aren't, they are easily found online.
      So you could conceivably change every individual cell from a Model S battery pack. I wouldn't recommend it for many reasons, one of them being that just buying the cells it will probably cost you more than buying a entirely new battery from Tesla.

      Tesla Model 3 batteries are different. They use 2170 cells specially made for it, though they may eventually become a standard for all EVs.

    9. Re:Proprietary battery ? by jellomizer · · Score: 1

      Apple already does this. Except they contract with other companies to make custom to meet Apple specs.

      This is more likely so Apple has a tighter control of its supply chain market, and reduce the risks you get from having different vendors. Especially today with nearly every nation is hiding in its own little hole, making crazy rules to prevent others from getting too much control of their stuff. The B2B market is getting increasingly tougher to navigate, with governments, and a world of immediate outrage for anything that can go wrong. Say someone get abused at a company that makes parts for a company who uses that part to make a component that is used on the newest version of Apples iPhone. The outrage of a Products Vendor Vendor reflects on your own product now.

      Heck today I feel like I cannot buy or not buy anything without having made some political statement. Heck I am not sure if I should shave or not. I need new gym sneakers but if I buy the wrong brand then I am making a statement that I may or may not believe in...

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    10. Re:Proprietary battery ? by thegarbz · · Score: 1

      I wonder if Apple will develop its own battery format

      Define "format". Apple's batteries are unique to Apple made to specification from a 3rd party. If you're talking about a different chemistry then good luck to them.

    11. Re:Proprietary battery ? by MachineShedFred · · Score: 1

      Unfortunately, you need to sink huge amounts of capital into spinning up a design and manufacturing organization that is quite far from your core competency, which is a long way of saying "a massive risk."

      They pulled it off with their CPUs, mostly by making the very wise purchase of PA Semi. They whiffed spectacularly on that industrial sapphire plant in Arizona. We're still waiting to see if the "liquidmetal" purchase will ever amount to anything besides the SIM ejection tools they shipped with earlier iPhones. Where's the Apple self-driving car we heard so much about?

      It turns out that making an energy-dense, thin, long-life, reliable battery cell that also doesn't explode is really hard. See: Samsung Galaxy S8. And Samsung has been making batteries for decades. As well as many other players with decades of experience.

      It's arrogance to think you could just barge in on an established industry like that and do better. Sometimes that arrogance pays off (A-series CPUs), but it's a low percentage shot.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    12. Re: Proprietary battery ? by Anonymous Coward · · Score: 0

      Nice... Then they can make sure the battery will only last the amount of time they need

      And they can offer to replace it at an insane price or not at all

      iSheeps will accept anything afterall

      Much profit for Apple

      Kaa ching

      Made in China with courage

    13. Re: Proprietary battery ? by MachineShedFred · · Score: 1

      Methinks you don't understand what the GP wrote, and responded anyway.

      Nobody was talking about the A12x. Nobody was talking about any of the A-series processors. Nobody was even talking about any ARM-based CPUs.

      He was referring to the IBM PowerPC 970, a.k.a "PowerPC G5". You know, the processor series that Apple abandoned 13 years ago due to IBM's complete inability (and disinterest) in making available in a thermal package capable of shipping in a notebook computer that has a battery life longer than 12 minutes, and wouldn't set your pants on fire if you actually used it as a laptop.

      There's a reason that Apple kept using ancient Motorola / Freescale G4s in their notebooks until the Intel switch in 2006.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
  2. What could they possibly do better? by ReneR · · Score: 1

    Glue them in with stronger adhesive? https://www.youtube.com/watch?... https://www.youtube.com/watch?... Also after hundred years of battery research, development & patents, Apple just comes and copies them? :-/

    1. Re:What could they possibly do better? by Anonymous Coward · · Score: 0

      Aside from everything? How about erase the stupid proprietary OS, boot like a normal computer and let people use the goddamn machines they paid for, however they want and privately?

    2. Re:What could they possibly do better? by ReneR · · Score: 1

      yes, I totally agree ;-) but that is not my point, I specifically followed up on the proprietary battery development and was joking they could glue it in even strong, and in general I just recently made a video pointing out difficulty of repairability of glued together devices, including the M$ Surface's https://www.youtube.com/watch?...

    3. Re:What could they possibly do better? by Anonymous Coward · · Score: 0

      They could make a battery which goes bad after a year and doesn't give enough peak charge - allowing them to artificially slow down old iPhones and forcing customers to 'upgrade'. This doesn't happen with generic batteries on Android, so they were forced to give a free replacement last time.

      But now that they'll have their own standard, they could make excuses why their batteries act differently, and the fans would stick by them. That's more money to Apple!

    4. Re:What could they possibly do better? by MachineShedFred · · Score: 1

      So now "iteratively improving a base technology" is "copying" then?

      Here's a hint: the entire march of technological progress of humanity is "copying" according to your assertion. We don't have anything we have today without someone "copying" what came before.

      We get it, you don't like Apple. But whomever you do like is doing the exact same shit, be it Samsung, Google, LG, Lenovo / Motorola, HTC, etc. And yet you don't accuse any of them of "copying" even though many of their products are actual shameless copies of others.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    5. Re:What could they possibly do better? by ReneR · · Score: 1

      Actually I was ironic, and exactly against this patent nonsense as everything is standing on the shoulders of giants and iteratively improving things. Also I can troll Apple and it's fans with their usual "copycat" allegations, ... not?

    6. Re:What could they possibly do better? by MachineShedFred · · Score: 1

      Fair enough.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
  3. In other news by Anonymous Coward · · Score: 0

    I might be starting to drink coffee from a black mug... instead of a white mug... Or I might not... You just never know... exciting isn't it?

    1. Re:In other news by Anonymous Coward · · Score: 0

      #BlackMugsMatter

  4. Is this their answer to the right to repair? by Anonymous Coward · · Score: 0

    Make everything 100% proprietary, so they can just stop making parts when a machine is marked as "EOL" and nobody will be able to get parts for them?

    Mark my words, these "Apple" branded batteries will be cryptographically paired with the logic board somehow, and it'll require a custom Apple utility to replace the battery (assuming it's even replaceable anymore).

    1. Re: Is this their answer to the right to repair? by Anonymous Coward · · Score: 0

      I see someone doesn't have any courage! You also have to hold the battery a certain way for it to charge properly too, so thats all on you. Something about putting it on vibrate then shoving it up your bunghole says Timmy.

  5. How can he do that? by DNS-and-BIND · · Score: 2

    So how can he just jump ship from one company to another, and start doing the same thing there? What happened to non-compete agreements?

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    1. Re:How can he do that? by Anonymous Coward · · Score: 0

      What happened to non-compete agreements?

      You can't sign your legal rights away in a western country, any such clause is invalid.

    2. Re:How can he do that? by Anonymous Coward · · Score: 1

      What happened to non-compete agreements?

      You can't sign your legal rights away in a western country, any such clause is invalid.

      I was offered one once for a job interview. Something about avoiding the related field for 10 years or some crap. Needless to say, I didn't go. Even if you might technically be able to win, if you have to pay for a bunch of lawyers, well you lose.

    3. Re:How can he do that? by thegarbz · · Score: 1

      What happened to non-compete agreements?

      The are illegal in most of the world. Good luck getting a Korean company to successfully enforce a Korean contract on an American company on the other side of the world.

      You'll probably find most non-compete agreements (if you have them) are completely unenforceable too if you left the country.

    4. Re:How can he do that? by Local+ID10T · · Score: 1

      So how can he just jump ship from one company to another, and start doing the same thing there? What happened to non-compete agreements?

      Apple HQ is in Cupertino, California, USA.

      California law specifically disallows non-compete agreements.

      If Apple chooses to locate him at Apple HQ, any non-compete agreements he may have signed are null and void.

      --
      "You want to know how to help your kids? Leave them the fuck alone." -George Carlin
  6. learn from the experts by sad_ · · Score: 1

    are they sure they want someone from samsung to help them on the matter of batteries?
    people are still joking about that samsung note 7 battery fiasco from two years ago...

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
    1. Re:learn from the experts by LostMyAccount · · Score: 2

      For all we know, this battery guy was totally opposed to a bunch of engineering decisions in the Note 7 and told the product managers it would be a problem. And then he got overruled because someone else wanted them to reach a specific thickness/power target that resulted in the battery being compromised.

    2. Re:learn from the experts by Anonymous Coward · · Score: 0

      Nah, this will be good! Apple will re-iterate how courageous they were to remove the headphone jack and tell people, "now you have a chance to be courageous too - just put this new iPhone in your pocket and show how courageous you are!". Only 5% of them will catch on fire after all!

  7. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  8. Well... by Anonymous Coward · · Score: 0

    ... it's a shame now that fewer iPhones are being sold. But it's okay.

  9. Bad Link? by necro81 · · Score: 2
    I click the link to TFA, and this is what it resolves to:

    chttps:wwwbloombergcomnewsarticles2019-01-23apple-hires-samsung-battery-executive-to-help-lead-its-own-work

    All the slashes removed. Some weird leading 'c' character. Editors?

  10. More data points against Apple "leadership" by MikeRT · · Score: 2

    Apple cannot seem to figure out what business it's in. Making their own CPUs makes sense given their history and that they're using an ARM base design. But let's see:

    1. Making original TV/movie content.
    2. Flirting with building cars.
    3. Making components that Samsung does better.
    4. Letting the Mac languish because i* is all that matters now.

    One of these days, they're going to finally try to get into the game market and notice that Microsoft and Nintendo have them outflanked now. When I saw the Switch, I said "Apple's done, they waited too long because that's the gaming tablet people will want."

    1. Re:More data points against Apple "leadership" by Anonymous Coward · · Score: 0

      That's not just the gaming tablet I want - that's the computer I want. If only Microsoft's or Canonical's projects weren't abandoned.

    2. Re:More data points against Apple "leadership" by AmiMoJo · · Score: 1

      They have a vast pile of cash and their cash cow, the iPhone, has declining sales. They need to diversify.

      The component stuff is different to the other three items on your list though. Apple components only go in Apple products, they aren't going to be like Samsung who sell to anyone. So that's less about diversification and more about trying to make sure that their products have something unique about them.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:More data points against Apple "leadership" by Anonymous Coward · · Score: 1

      I think that they are taking a lesson from Commodore Computers.

    4. Re:More data points against Apple "leadership" by Anonymous Coward · · Score: 0

      BUT BUT BUT they are diluting the brand.

      Wont someone think of the brand!!

    5. Re:More data points against Apple "leadership" by UnknowingFool · · Score: 1

      The hire could mean that Apple needs help with a particular component. For example, Apple has hired a few wireless radio engineers a few years back. The speculation was that they would compete with Qualcomm. No, Apple switched to using Intel chips so they needed help with that area. In the field of batteries, this has been an area that could use some improvement for all smartphones not just Apple.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    6. Re:More data points against Apple "leadership" by Anonymous Coward · · Score: 0

      Maybe they could make servers again. They made some really nice servers. good airflow, good components, amazingly eye-catching (not that that's useful). Then they told people to buy Mac minis as servers. And they wonder why their Mac business is drying up; tech-heads in-the-know are telling people to avoid Apple.

    7. Re:More data points against Apple "leadership" by thegarbz · · Score: 1

      Apple cannot seem to figure out what business it's in.

      No. Apple definitely knows what business it's in. Its in the business of defining new products in new markets. As they jump between IT, portable audio, phones and personal organisers, mapping, home entertainment, they are doing so under the knowledge that each of the markets they enter easily saturate and they either need to vertically integrate and / or find another market to continue their obsession with endless growth.

    8. Re:More data points against Apple "leadership" by cypherthor · · Score: 1

      I think this is driven by their completion and the lack of cooperation in the electronics industry these days. Google does the same, and then they make their products work poorly on apple hardware, so apple has to make their own. Same with amazon, amazon is a content producer, and they exclude Apple TV so apple has to make their own. Microsoft and Nintendo makes games but they don't work on apple hardware so ... apple has to make games to stay competitive in their main business. I think the world would be a better place if technology companies would agree to segregate and work on what they do best, but unfortunately those kinds of alliances were tried in the past and guess what? Microsoft copied the apple portion and sold it themselves (Windows). IBM and Motorola could not compete with intel when apple struggled and where is their chip business now? Non existent. All these companies are struggling to maintain these ecosystems so they can sell their products because their hardware makers in Asia are creating their own ecosystems and are trying to lock them out or are outright stealing their ideas before they get to market with them (Samsung, etc). This is why apple is trying to protect itself by making batteries, CPUs and eventually iPhones and Macs.

  11. flat jack by Anonymous Coward · · Score: 0

    One of their updates broke the ability to charge from rechargeable external (USB) batteries.

  12. Ahhh... by Oswald+McWeany · · Score: 2

    So Foxcon are going to start making batteries now. Good for them! Apple doesn't actually make anything- they design things and hire out other companies to make them for them.

    --
    "That's the way to do it" - Punch
    1. Re:Ahhh... by Anonymous Coward · · Score: 0

      They frequently outsource the design too

    2. Re:Ahhh... by Anonymous Coward · · Score: 0

      Or just steal the competitions.

    3. Re:Ahhh... by magarity · · Score: 1

      They frequently outsource the design too

      The label on the back of Apple products is always careful to proclaim "Designed in California (made in China)"

  13. Apple should show more courage by Anonymous Coward · · Score: 0

    Apple should show more courage and remove the battery altogether.

    1. Re: Apple should show more courage by Anonymous Coward · · Score: 0

      Courage? Yes it requires courage to break something unnecessarily

  14. This will be to stop third parties by Anonymous Coward · · Score: 0

    From replacing the batteries in apple products.

    Just another nail in the right to repair coffin.

  15. Good news for the customer by houghi · · Score: 2

    The savings will be passed on to the customer. So cheaper iPhones. Right? Right!? Guys? Am I right?

    --
    Don't fight for your country, if your country does not fight for you.
  16. Apple vs vertical integration by sjbe · · Score: 4, Insightful

    Apple has always relied on differentiating its products with unique hardware.

    You mean unique software. Apple is at its core a software company. This seems counter-intuitive until you think about it for a minute. The hardware in most Apple devices is at best superficially different from the competition and Apple doesn't even manufacture it. Oh they make a big stink about their design as a marketing ploy but it isn't what really makes their products distinct. You can (and I have) put Windows on a Macintosh and the experience is not meaningfully different than on a Dell or HP. Apple differentiates their products primarily through their software. If a Macintosh was sold with Windows they would be unable to command the profit margins they currently do because their hardware is nice but it's not that different or better than their best competition. This is not my opinion either. Steve Jobs understood this thoroughly. I think the current management seems a bit confused about this point.

    Increasingly their competitors are getting ahead now, with things like foldable screens looking like they will be huge and Apple mostly reduced to just removing stuff like the headphone jack.

    Folding screens as they currently stand are a fad that is not ready for prime time. It's a solution looking for a problem. Have you actually seen any of these products? If they are big hits I'll be truly astonished. The idea of a folding device is a good one but the form factors they are throwing out there currently are crap. And if you think Apple isn't taking a hard look at this stuff you are crazy.

    By developing their own screens, batteries, modems and other hardware they can differentiate themselves like they do with CPUs now.

    Certainly they could do this but they'll have to take it a LOT further. And unless they can actually create an improved component (cost and/or features) then there is no reason for them to do it in house. I think carefully curated vertical integration is actually probably a very good idea for Apple like you suggest. Tesla and SpaceX have done this too good effect. Plus one of the problems Apple has is that they do such huge volumes that supply becomes a problem. It's easy to do a folding screen when you only sell a few tens of thousands of devices. Apple sells tens of millions of iPhones which means that simply getting enough of any given component is a huge problem. Vertical integration can be a very good way to handle this issue and I think Apple has outsourced perhaps a bit too much of their hardware manufacturing.

    1. Re:Apple vs vertical integration by mjwx · · Score: 0

      Apple has always relied on differentiating its products with unique hardware.

      You mean unique software. Apple is at its core a software company.

      The fact that you two are confused about the kind of company Apple is means they're quite successful at it.

      Apple are a marketing company, they license or buy other companies hardware and leach of the open source community for software. Then convince you that it's "unique" and "special" with advertisements.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    2. Re:Apple vs vertical integration by StuartHankins · · Score: 3, Informative

      Apple supports open source projects such as CUPS, Swift, Bonjour, Webkit... there are quite a few large projects. Check out https://developer.apple.com/op... . They design their own chips which are used in iPhone and iPad devices as well as a security / TouchBar chip used in their laptops. Those chips have industry-leading benchmarks. Other than Samsung they are one of the few that design their own chips.

      Their products ARE different... that's why we buy them. Give them a try and see if it's for you... return them if you don't like them. Not everything is for everybody but lots of people have tried their products and are happy with them. Who knows you may be pleasantly surprised.

    3. Re:Apple vs vertical integration by Anonymous Coward · · Score: 0

      It's not about differentiating, it's about increasing profit margins instead of giving billions to Samsung etc. for screens, battteries and other parts. It's a grab for the profits of the companies that sell them the parts.

    4. Re:Apple vs vertical integration by Daltorak · · Score: 5, Insightful

      You mean unique software. Apple is at its core a software company. This seems counter-intuitive until you think about it for a minute. The hardware in most Apple devices is at best superficially different from the competition and Apple doesn't even manufacture it. Oh they make a big stink about their design as a marketing ploy but it isn't what really makes their products distinct. You can (and I have) put Windows on a Macintosh and the experience is not meaningfully different than on a Dell or HP. Apple differentiates their products primarily through their software. If a Macintosh was sold with Windows they would be unable to command the profit margins they currently do because their hardware is nice but it's not that different or better than their best competition.

      This theory ignores the fact that the primary attraction for many Mac users, especially web developers and science/engineering types, is the POSIX underpinnings and the GNU toolchain. Apple did not create POSIX or GNU and do not substantially contribute to the development to them. Their support of CUPS and Clang is welcome and appreciated, and they recently open-sourced FoundationDB, which is nice if Cassandra isn't small-batch-craft-beer-check-shirt enough for your hipster ass..... but.... what else do they do in this space? Almost 100% of people working in these fields could use Linux instead, but they choose macOS because of the well-polished hardware integration, especially the screens, keyboards (maybe less so now) and touchpad.

      Yes, there was a period where Apple was well-defined by great software: The early-mid 2000's. Programs like iPhoto, Garageband, and iMovie cemented their reputation as a company that could create really innovative software that was really easy to use. But that's a long, long time ago now. Here's the reality: There has been exactly one entirely new Mac application from Apple this entire decade. Yes, just one, and you'd never guess it: iBooks Author. That's it. Everything else they've done has been iterating on products from the Steve Jobs era (Mainstage, Motion, iTunes), or doing mediocre ports of mediocre iOS apps, like Homekit and Stocks. Whoop-dee-fucking-doo. Nobody's buying a Mac instead of a Surface because it can run desktop versions of mobile apps.

      Apple isn't exactly the gold standard in pro software either. Most software devs don't love XCode.... Final Cut Pro X isn't capturing converts from Premiere.... Logic is very good but ProTools is still the industry standard.... tons of people choose Office over Pages, Sheets, Keynote and Mail.... Safari is generally considered inferior to Firefox and Chrome....

      Add to that the fact that almost nobody can name a new feature of Mojave other than Dark Mode.... it sure feels like Apple is coasting on their Mac software efforts, not leading.

    5. Re:Apple vs vertical integration by MachineShedFred · · Score: 1

      So Apple isn't a fabless semiconductor designer who happens to have designed the most powerful mobile processor shipping in consumer devices right now, and has been for quite some time?

      You seem to have forgotten about 90% of Apple's business (iOS), and you focused on the 10% or less that is the Mac in order to support your assertion.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    6. Re:Apple vs vertical integration by Solandri · · Score: 2

      Apple differentiates their products primarily through their software. If a Macintosh was sold with Windows they would be unable to command the profit margins they currently do because their hardware is nice but it's not that different or better than their best competition.

      This theory ignores the fact that the primary attraction for many Mac users, especially web developers and science/engineering types, is the POSIX underpinnings and the GNU toolchain. Apple did not create POSIX or GNU and do not substantially contribute to the development to them. Their support of CUPS and Clang is welcome and appreciated, and they recently open-sourced FoundationDB, which is nice if Cassandra isn't small-batch-craft-beer-check-shirt enough for your hipster ass..... but.... what else do they do in this space? Almost 100% of people working in these fields could use Linux instead, but they choose macOS because of the well-polished hardware integration, especially the screens, keyboards (maybe less so now) and touchpad.

      Those people probably represent like 5% or less of Mac sales (currently around 8% market share, so 5% of that would be 0.4%, which sounds about right for the number of linux/unix developers vs general user population). The vast majority of Mac buyers buy them because they're easy to use (software), or they're in the art/graphics/photo/video industry and need a calibrated screen (again, software). You can calibrate Windows laptop screens too, Microsoft just doesn't care (Win 10 still has a calibration bug which was introduced in Vista and has gone unfixed - it will dump the calibration profile whenever a UAC popup dims the screen), so companies making calibration software are forced to code work-arounds. Making Windows laptops sub-optimal for people working in those fields.

      The only hardware Apple makes are the Ax processor and the fingerprint sensor (they bought the company who makes those). Everything else is made by ODMs who buy components from other companies and puts them together. An ODM is like an OEM, except they also design the product for you. Quanta is actually the company who makes the Macbooks, and they buy all the components (including the screen, keyboard, and touchpad you tout) from other suppliers. They also make laptops for just about every other major laptop brand, so there's nothing unique or unparalleled about Mac hardware. The secret sauce is all in the software.

      The iPod is a good example. When it was released, CmdrTaco famously said "No wireless. Less space than a nomad. Lame." He scanned only the iPod's hardware specs compared to competitors', and correctly evaluated it as being inferior. What he didn't consider was the software. The Achilles heel of MP3 players up to that point was playlist synchronization between your computer and MP3 player, which back then only had enough storage capacity to hold a dozen or so hours of music so you couldn't just copy over your entire music collection. You had to plug it into your computer, then go through a proprietary interface to copy your songs from your computer to the MP3 player. A method which usually ignored existing playlists you had already created. The iPod introduced iTunes, which neatly solved that problem by storing your playlists within iTunes, so it was always synchronized between your computer and MP3 player. Again, software.

    7. Re:Apple vs vertical integration by Anonymous Coward · · Score: 0

      Apple really needs to diversify! Their 90% business is heading down hill.

      iPhone users give no craps for the performance of the iPhone CPU, so they are not currently being swayed by those metrics.

      Apple taught it's users to look past the 'specs' and window dressings straight to wants and needs.

    8. Re:Apple vs vertical integration by Anonymous Coward · · Score: 0

      Ya apple should make a car.

    9. Re:Apple vs vertical integration by presearch · · Score: 1

      It's not just marketing. There's a few things lacking, as with everything, but there's passion and great thought behind Apple's software ecosystem.
      Although I resisted, I've started writing in Swift, talking to SceneKit and other APIs as needed, in Xcode.
      It's the most fun and best effort-to-reward ratio I've had in 30+ years of developing.

    10. Re:Apple vs vertical integration by Anonymous Coward · · Score: 0

      Apple is neither a hardware nor a software company. They are a systems company.

      You touch on this idea but calling them just a software company misses that they wouldn't succeed any better if you could install OSX on commodity hardware, then the would if their hardware ran a commodity OS.

      The special sauce that makes Apple's successful products successful is that the device is a black box. The user need not know or care about how or why it all works, and they have very limited ability to screw it up through ignorance. This is the idea behind "it just works" and why the walled garden is so successful.

      Where Apple has been failing recently is they seem to think that the perfect size for a device is 6"x6"x0" and are trying to converge all their product lines on that form factor.

    11. Re: Apple vs vertical integration by Anonymous Coward · · Score: 0

      Seems to be poorly maintained. Where are the clang sources under the Xcode projects?

  17. Re:Trying VAINLY to "FRAME" me? Please... apk by stealth_finger · · Score: 1

    It's BAD ENOUGH you STALK me by UNIDENTIFIABLE anon posts OR even IMPERSONATE me telling lies

    Like you're the real apk?

    --
    Wanna buy a shirt?
    https://www.redbubble.com/people/stealthfinger/shop?asc=u
  18. Patents by Anonymous Coward · · Score: 1

    Soon they will be applying for patents on battery tech and fuck us all over, again.
    I'm sure lithium batteries will be considered innovations by the US patents office.

  19. I am... apk by Anonymous Coward · · Score: 0

    See subject: & dorks trying MORE bs FAILED vs. me again today as I caught it as usual & my response to it's here https://slashdot.org/comments....

    * HILARIOUS & CLASSIC - You KNOW you're EFFECTIVE when your tech points CANNOT BE TAKEN OUT VALIDLY WITH FACTS (as mine in that link are, as always) & you get ATTACKED constantly (only to have your attackers FAIL & HIDE behind UNIDENTIFIABLE anonymous posts STALKING YOU - the province of WORMS in life).

    APK

    P.S.=> Unbelievable - but seeing IS believing... apk

  20. Marketing is not a superpower by sjbe · · Score: 4, Informative

    The fact that you two are confused about the kind of company Apple is means they're quite successful at it. Apple are a marketing company

    I'm sure that bit of nonsense sounded better in your head. You have classic conspiracy theory thinking. For whatever reason you don't like the company. You want to believe that Apple is some master manipulator because you can't quite wrap your head around the idea that they are simply providing good products that people actually want to buy. You don't have to like Apple or their products but spare us your notions that they are some sort of devious marketing company because you sound stupid saying it.

    they license or buy other companies hardware and leach of the open source community for software.

    "Leach the open source community"? The VAST majority of Apple's software is not open source and never will be and they've never pretended otherwise. The do utilize some open source software when it is reasonable to do so and under the terms requested by those who wrote that open source software. They even contribute back to some projects and have some of their own. If they are following the license terms of the software then it's not clear to me what your problem is. If the writers of the software had a problem with it they could have offered a different license.

    As for buying and licensing other companies hardware, please find me a large tech company that doesn't do that and a lot of it. And there is nothing wrong with licensing or buying other company's technology. Not sure why you think this is a problem.

    Then convince you that it's "unique" and "special" with advertisements.

    You seem to be suffering from the delusion that marketing give companies some kind of superpower of influence. In actual fact Apple spends less as a percent of revenue on marketing than most of their peer tech companies including Microsoft, Intel, Google and even Oracle. If they were a "marketing company" as you claim then they would be spending far more on marketing than they actually are. In actual fact they make good products that people demonstrably want and they have one of the strongest brands out there as a result.

    1. Re:Marketing is not a superpower by Anonymous Coward · · Score: 0

      Apple is a good marketing company and things like word of mouth or buzz can be/is free.

      They are good at tailoring the marketing in such a way as to create buzz, which is not directly related to the product. They rarely speak specs, but more do's and lifestyles.

      iPhones are first and foremost a lifestyle product. It's a product that must be part of your life, so that you can be seen as successful, knowledgeable and accepted.

      Technically, the iPhone is not 'different', it is the perceived status quo and strangely or writing so, iPhone users don't see other phones as different, they see those phones as working wrong.

       

    2. Re:Marketing is not a superpower by Sir+Holo · · Score: 1

      The fact that you two are confused about the kind of company Apple is means they're quite successful at it. Apple are a marketing company

      I'm sure that bit of nonsense sounded better in your head. You have classic conspiracy theory thinking. For whatever reason ...

      Apple is a marketing company in the purest sense of the word. They figure out what people actually want to buy already, and then go design and build those products.

    3. Re:Marketing is not a superpower by chaotixx · · Score: 1

      Hey buddy, this is a discussion about Apple. Take your reasonable opinions and get out. Pick a side and come back when you're either a fanboy or a hater and can spew hyperbole with the rest of us.

  21. Or they may go the Nikon route by sandbagger · · Score: 1

    Nikon does not fab their own sensors. They source them from Sony and some other companies. What they do have is a sensor design team or department that acts as though they have a fabrication facility. This lets them take the product offering from Sony and then spec it to their particular needs. Apple may not need to make batteries ultimately but they certainly go through a lot of them and developing in-house expertise on this component cannot hurt them.

    --
    ---- The above post was generated by the Turing Institute. Maybe.
  22. Future Apple markets by sjbe · · Score: 1

    Apple cannot seem to figure out what business it's in.

    Apple is pretty clear about what business they currently are in. A little too clear maybe. The problem they have is that they can't seem to figure out what business to go into next. Apple has the problem that any business they go into has to be enormous to really move the needle for them. The Apple Watch currently generates more revenue than the Ipod ever did (remember those?) and yet people think it is a failure for Apple because the market opportunity just isn't big enough. For Apple to grow just 10% in a year they have to create a new business the size of eBay from scratch. And then they have to do it again plus some the next year. That limits the markets they can seriously consider.

    Making their own CPUs makes sense given their history and that they're using an ARM base design. But let's see:

    Let's be clear. They don't make the CPUs. They design them and then another company (currently TSMC for the A12) makes them.

    One of these days, they're going to finally try to get into the game market and notice that Microsoft and Nintendo have them outflanked now.

    Seems unlikely Apple will do this. They've flirted with the idea but it's probably not a good fit for them. I think they'll just stick with doing games on the machines they already make.

    When I saw the Switch, I said "Apple's done, they waited too long because that's the gaming tablet people will want."

    Unlikely. There is scant evidence the the Switch is meaningfully disrupting iPad sales and the Switch currently is close to useless for anything but games. Those facts might change in the future but I think you are hugely overestimating the market overlap of the two.

  23. Nikon in trouble by sjbe · · Score: 1

    Nikon does not fab their own sensors. They source them from Sony and some other companies.

    This is true and ultimately it may be their doom. Sony has gotten into the high end camera market to the point where they lead the market in new camera sales passing both Nikon and Canon. Having to rely on one of your biggest competitors for such a critical component is a BAD place to be. Especially since the market for dedicated camera fell off a cliff courtesy of smartphones.

  24. How do you know Samsung "does better" by SuperKendall · · Score: 1

    I kind of agree with you on #1, Apple media content is a strange fit.

    #2 makes sense as a moon shot, that they wisen dropped - but it gave them a lot of benefits in understanding modern machine learning, so like all moonshots it had good side products.

    #4 you are just flat our wrong on, Apple in the last year has done a lot of stuff - hardwire and software - for the Mac world.

    Now this one:

    Making components that Samsung does better.

    How do you know Samsung "does this better"? It seems like at this point Apple could easily do at least as good a job AS Samsung, batteries being a pretty well understood item - furthermore Apple spending a lot of money has a chance they can come up with some unique take that is actually better.

    Furthermore, Samsung is more a direct competitor to Apple than most companies. Why on earth would you NOT want to avoid giving money to your direct competitor, where at all possible?

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  25. Under the Hood by Anonymous Coward · · Score: 0

    Most companies that want to be become big try to keep their money in house i.e. GM, some food manufacturers etc.
    They eliminate the middle man and can control their costs more and it seems this is the only way Apple can increase their profit margin.

    Since the smartphone is such a commodity product now, I don't think consumers care whats under the hood as to how it is done but
    only if there is some new fangled gadget/feature they are given that would make them buy that product.

    In the end for Apple to keep ahead of the game, it will be expensive to get there and stay there since I think this is only a path for them
    in the short term and not long term. There will be to many other players that can compete and do the same thing as them at a lower
    cost in the end. Only those that want to buy into the brand name will keep paying the exorbitant cost that Apple wants. Thus the new
    upcoming company will then be the new Apple to beat.

  26. Re: Trying VAINLY to "FRAME" me? Please... apk by Anonymous Coward · · Score: 0

    WHO's the real slime shady apk
    The real slimy shady apk
    Is it (butt) creimer?

    Apk : allied porn kartel?

    Creimer : cute rash external intimate male exclusive rogue ?

    - elvis

  27. Trying VAINLY to "FRAME" me? Please... apk by Anonymous Coward · · Score: 0

    Trying VAINLY to "FRAME" me? Please - give up already, loser. It's BAD ENOUGH you STALK me by UNIDENTIFIABLE anon posts OR even IMPERSONATE me telling lies https://news.slashdot.org/comm... which I shut down right after that here https://news.slashdot.org/comm...

    * Take your OWN advice you chickenshit punk!

    APK

    P.S.=> Disgusting WORM that you are... apk

  28. You mean "will the real apk stand up?" by Anonymous Coward · · Score: 0

    See subject: Only problem's I knocked the impostor out & he sees "tweety birds" on the ground after https://hardware.slashdot.org/... & so, I'm the ONLY 1 LEFT STANDING, & standing BEHIND MY WORDS (unlike that f'ing WEEZIL).

    * As always vs. UNIDENTIFIABLE anonymous "weezilz" who STALK me &/or IMPERSONATE me...

    APK

    P.S.=> Like I said before earlier today - When MORONS can't face you &/OR defeat your tech points VALIDLY + STALK you (especially by UNIDENTIFIABLE anon posts)? You ARE effective & F'ing up THEIR bullshit 'agendas', somehow (fact/truth - nothing LIKE it)... apk

  29. They hired a Samsung battery exec. by Fly+Swatter · · Score: 1

    Sounds like an exploding development. In all seriousness, why can't they promote from within? This is like the musical chair CEO thing, and that always ends so well.

  30. That will stop that pesky Louis Rossman by Anonymous Coward · · Score: 0

    It's so obvious why Apple would do this. While there could be a certain amount of pride in running a company that goes from raw materials to a finished product it usually isn't in the best economic interest. There is one glaringly obvious reason for this: To make repair even more difficult. Why have a walled garden when you can have multiple walls?

    I can't understand the popularity of iPhones. Whenever family asks for help with theirs I feel like I'm back in the stoneage using it compared to my Pixel 3. Heck, I feel like iOS is a bit less useful than my old Blackberry or Windows Phone. I hear it plays music well (I don't listen to any music).

  31. Ah, Rockefller's Standard Oil model of business by Anonymous Coward · · Score: 0

    Control all aspects of production and distribution.