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HardOCP Is Getting 'Mothballed' As Kyle Bennett Accepts Job At Intel (hardocp.com)
Slashdot reader grasshoppa writes: Kyle Bennett, long-time owner/operator of one of the last independent review sites, HardOCP, announced that effective April 1st he will be leaving it behind to start a new career at Intel. "Effective April 1, 2019 I will be taking on the position of Director of Enthusiast Engagement for Intel's Technology Leadership Marketing group," Bennett writes. "Intel wants to reconnect with the top of the high-performance consumer pyramid which contains hardware enthusiasts, overclockers, gamers, and content creators. This is the part of our community that has great influence through word of mouth and online engagement. I'll be focusing on helping Intel get back in touch with this audience and re-establishing a voice and dialog on where the company is going with its future technologies. If you are reading this, you are very likely already part of this group."
He goes on to say that he does not want to sell HardOCP or HardForum and see those properties turned into something that he would not be proud of. Instead, "HardOCP will be 'mothballed,'" he writes. "It will no longer publish news, editorial, or hardware review content. [...] HardForum.com will be sold to a company that I have done business with for years, one that I can trust to run it in the way you are familiar with. HardForum will be demonetized and all advertising and commission links removed. Simply put, HardForum will not make money in any way..."
You can read Bennett's full statement here.
He goes on to say that he does not want to sell HardOCP or HardForum and see those properties turned into something that he would not be proud of. Instead, "HardOCP will be 'mothballed,'" he writes. "It will no longer publish news, editorial, or hardware review content. [...] HardForum.com will be sold to a company that I have done business with for years, one that I can trust to run it in the way you are familiar with. HardForum will be demonetized and all advertising and commission links removed. Simply put, HardForum will not make money in any way..."
You can read Bennett's full statement here.
Wow, he's sure got the corporate marketroid-douchebag speak down pat.
Enigma
Maybe he can get them to stop the confusing mess of which features are enabled and disabled across the lines of chips. I hate having to dig through the Intel Ark to find out which used sku's have ECC memory support, which ones have IOMMU support, which ones have vPro, which ones have AES-NI, etc. Especially galling is the ECC support, as it's enabled and disabled seemingly at random throughout the consumer space (where AMD has it across the board.)
Windows has detected an undetectable error.
April 1st you say...
Nice ring to it. Hahahahaha (knee slap)
This decision shows a lot of integrity on his part. A "good news" story even for users of that site.
The dude could have been content being a hero in the enthusiast/IT community. He could have been remembered long after he was gone.
Now... he's killing the baby for a cash payout. He'll be remembered for this.
But who cares... it's all about the big bucks.
Another consultant who stuck it out.
"We are the Priests, of the Temples of Syrinx..."
Everyone in the industry knows the big tech sites like Toms Hardware, Anandtech, and (once) HardOCP have always been in Intel's pocket- indeed these sites rely on the regular payments from Intel's slush funds.
Remember Intel's Netburst- 100 times worse than AMD's Bulldozer? Well at the time AMD had the vastly superior AMD x64 chips and true dual core, yet the big sites all told readers that Intel's Netburst (and Intels race to 10GHz) were the future.
Today AMD has the vastly superior Zen architecture, so the same sites tell readers only games matter- and then only the games so badly coded they rely on single threaded performance.
Zen 2 (Ryzen 3)- released a few months from now- sees AMD reach 5GHz, 16 cores, and use a fraction of Intel's power consumption when doing the same amount of work. So Intel needs some super special shilling, and the ultra corrupt Kyle is the man for the job. After all he has years of experience doing exactly this.
Nice April fools!!!
Sometimes it takes huge multinational with nearly infinite money
Many years ago I was just getting in to the hardocp scene. In a forum post I made a simple joke. Nothing distasteful or derogatory. A mod then bans me temporarily. Surprised, I posted in the mod forum asking what I had done wrong so I could avoid such mistakes in the future. Afterall, I'm just a normal human will no ill intent. Mr. Kyle the dickhead then comes along and perma-bans me for that post. To this day I have no idea why other than he is a jerk.
From that day on I have had hardocp blocked in DNS on all my networks.
What cash cow or easy money did you sacrifice for a bunch of dumbass stranger gamers on the internet?
Oh right, nothing ever. You just come here to whine like a bitch. He always ran the site for money. He cant sellout. That is like saying I am a sellout because I gave up my mid paying corporate job for a high paying corporate job.
You are a dumbass. He owes no one anything.â(TM)
Almost the right aphorism for a pimp. Need a job title? Just "Cook" one up at Apple or Google, now Intel has taken the crown from Google in that area of expertise. Leave it to the masters of Sillycon Valley and the high quality dope they smoke down there in California to think up new titles for their employees.
Your story is full of shit. Kyle's an asshole, true, but he's a fair one.
You probably posted horse porn and were a dick when called out for your idiocy. That's the only way I've seen folks get a permaban.
Oh, I forgot where I'm at.
Anyone else find the date an odd choice?
It's just a good thing that April 1st isn't known as a day for any sort of lie, prank, or tomfoolery, so I know that this is completely legitimately happening.
Non-x86
If you can't buy them to do your bidding , then just offer them a job.
Whatever it takes to get unbiased people out of marketings way. This guy bought, one less worry for marketing and its lies.
As if intel really needs someone like this to know what consumers want, LOL LOL LOOL
really gross.
Maybe you said something bad/against US wars/troops. They are manly, manly men but in reality they are the true snowflakes
for the purpose of fraud / ripping off.
That is its only real purpose.
So your statement only reminds me of an analogous one: "Hitler did nothing wrong.". :)
And thereby, I end this discussion.
It's absolutely true. Maybe he has mellowed some these days, I don't know. This was a LONG time ago, many years. Still pisses me off though because it was basically an attack by a site owner.
Come to Papa little Kyle, no more strangers in forums saying bad things about you. Kidsy kissy
So, he is going to continue doing the same thing he has been doing for a long time - promoting Intel.
The problem is, you don't get to see all the posts of innocent people being harassed and banned because all their posts get deleted. That site, especially the forums and the butthurt rants, are a shitshow.
I find that the best tech "news" and reviews come from people that own the hardware on IRC. You can often get them to perform tests of your liking also. That's how we figured out the Zen NUMA latency linux issue a year after launch.
Let's ignore the fact that ECC RAM is slower and more expensive than consumer RAM.
ECC support in the CPU means fuckall if you don't have ECC support in any of the motherboards that a CPU can be used with.
Provide an example of a AMD consumer board that actually supports ECC.
Why would a company buy it if it will make no money? That's not how it works. He might trust the company who he is handing the reigns too, but I don't. Countless examples of ruined communities when a company takes over.
Makes sense as Intel will be getting into the dGPU market soon. Kyle did a good job shilling for AMD post Vega and got a lot of traction with his anti-NVIDIA fake news. Intel will want to leverage those skills to make their products look like a good third alternative.
Wonder if the date is important at all?
Looks like he's going for an officially-sponsored shilling position with Intel.
Permabanned me for talking about using ad-block in a news article about ad-block.
Effective 1 April 2019...
which network and channel?
are we talking phoronix here?
There are dozens of these, possibly hundreds if you count YouTubers. Likely more than there have ever been, definitely more than pre-internet.
I'm on various channels on freenode, and criten. The rest are all semi private nets so cant divulge much into that. none of the channels I frequent are really "tech" channels. but the majority of people on IRC are real nerds and would never turn down a chance to talk about the hardware they own or possibly want to own.