Is It Time To Rethink the Fundamental Dynamics of Twitter? (techcrunch.com)
At a TED conference, Twitter CEO Jack Dorsey said the social media company needs to rethink how they incentivize user behavior to combat abuse and misinformation. "He suggested that the service works best as an 'interest-based network,' where you log in and see content relevant to your interests, no matter who posted it -- rather than a network where everyone feels like they need to follow a bunch of other accounts, and then grow their follower numbers in turn," reports TechCrunch. From the report: Dorsey recalled that when the team was first building the service, it decided to make follower count "big and bold," which naturally made people focus on it. "Was that the right decision at the time? Probably not," he said. "If I had to start the service again, I would not emphasize the follower count as much ... I don't think I would create 'likes' in the first place." Since he isn't starting from scratch, Dorsey suggested that he's trying to find ways to redesign Twitter to shift the "bias" away from accounts and toward interests.
And while Dorsey said he's less interested in maximizing time spent on Twitter and more in maximizing "what people take away from it and what they want to learn from it," TED's Chris Anderson suggested that Twitter may struggle with that goal since it's a public company, with a business model based on advertising. Would Dorsey really be willing to see time spent on the service decrease, even if that means improving the conversation? "More relevance means less time on the service, and that's perfectly fine," Dorsey said, adding that Twitter can still serve ads against relevant content. In terms of how the company is currently measuring its success, Dorsey said it focuses primarily on daily active users, and secondly on "conversation chains -- we want to incentivize healthy contributions back to the network."
And while Dorsey said he's less interested in maximizing time spent on Twitter and more in maximizing "what people take away from it and what they want to learn from it," TED's Chris Anderson suggested that Twitter may struggle with that goal since it's a public company, with a business model based on advertising. Would Dorsey really be willing to see time spent on the service decrease, even if that means improving the conversation? "More relevance means less time on the service, and that's perfectly fine," Dorsey said, adding that Twitter can still serve ads against relevant content. In terms of how the company is currently measuring its success, Dorsey said it focuses primarily on daily active users, and secondly on "conversation chains -- we want to incentivize healthy contributions back to the network."
Literally. Focus not on accounts? No reporting of inactive user count to your investors...
Asking a certified look-we-are-so-SMRT echochamber cult for advice on how to keep the goodthink in and evict the badthink out from your "social media platform"? Exactly the thing I would do!
> "log in and see content relevant to your interest"
That sure as hell sounds like creating echo chambers to me - which is exactly the opposite of what is needed for meaningful discourse. The latter is what Twitter *should* be promoting if it actually cares one iota about abuse and misinformation, but of course it doesn't; it just cares about talking the talk so it can continue raking in ad money.
I'm going to watch this discussion to see if anyone can provide a sane definition of what the "dynamics of Twitter" are supposed to be. Near as I can tell, it is a peculiar form of insanity driven by some sort of theory that if you can get enough eyeballs looking in the same direction, you must have created some value there. I'm not seeing the value.
Part and parcel of the insane worship of corporate cancers? Of course if stock prices become completely detached from reality, then the only question is which company can do the best "job" of creating an illusion of shareholder value, eh? I'd still bet on the Chinese, whose stock market has risen 30% recently for no reasons I can detect.
By the way, the original idea of extremely short messages was really dumb. Twice times dumb is still dumb. I used to believe the expression that "Brevity is the soul of wit" until I saw Twitter in action.
Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
Insanity just intensifies when you are inhaling your own farts
My farts smell like roses, with just a hint of lavender.
Content relevant to interests based on profiling the user? Sounds like the Youtube way. And we all know Youtube only contains level headed discussions and isn't a cesspool of hate and conspiracy theories /s.
Currently followers can opt to follow all posts.
For examole, as a Leftish he is trying to have political control of information from the Right and transform twitter in a facebook where all flow of information is under Zuckerberg control.
I figured as much
we've been here before? deja you 2; https://archive.org/details/Hemp_for_victory_1942
Twitter is basically pointless and rather worthless in the big picture.
Yes, it really is. Don't give me that freedom/privacy/have-to-fight-tyranny bullshit. Wars were never won with Tweets, and the last humans attempting to convey meaningful messages in 140 characters or less were cavemen smearing pictures on rock walls. The early days of Twitter were essentially learning just how often humans was bored enough on a toilet to tell other humans about it, and assume they gave a shit.
And no, you're not going to convince greedy shareholders demanding infinite growth these days that less eyeballs and less time in front of your ad-driven revenue model is somehow a good thing. You would need to fix the greed problem first.
Why is there no capability to follow a hashtag? It it too complex to develop? (Not to mention the hashtag trending manipulation that forces users to intentionally misspell hashtags. And given other his other censorship efforts, it would seem Jack Dorsey wants users to follow his interests, not theirs.)
"Content relevant to your interrest" normally include stuff you agree or disagree with, but on a particular subject. I don't care about twitter but when I want stuff about a certain theme, I want the stuff for the stuff against, and a way to weight where the consensus is (e.g. flat earth, globular earth, and where the consensus is). On the other hand if I want a flateartH/globular earth discussion and i get served content on java programming I am getting pissed off.
You are mistakenly reading "content relevant to yourself" with "content you agree with". A common error but a fatal one in such type of discourse.
C. Sagan : A demon haunted world:
http://www.amazon.com/gp/product/0345409469/
visit randi.org
Echo chambers in fair part were created by trying to increase user engagement. The thought being that by providing more of what the user liked, they could in turn provide more and more meaningful ads.
The problem is that as people engaged more with certain things they started seeing less of other things. In other words they stopped getting exposed to competing and conflicting ideas. Over a period of time it can readily get to the point where users only hear things that agree with them. Good intentions can readily inadvertently create echo chambers.
The problem is that the user can readily come under the impression that their algorithmically defined world view is normal. Because this same process occurs concurrently across any platform of note (ad dollars) the echo chamber effect is comprehensive. Everywhere a user turns idea X is good and idea Y is bad! The result of this is increased hostility and society becoming increasingly polarized. Sooner or later this will inflame tensions to the point where civil wars start to break out.
Save the Internet. Kill the echo chamber.
I like writing small books when I post and reply. I just never could see how so many embraced such a limiting format.
I know it originally caught on because the news media gave it such a big push but it doesn't explain the staying power to me. I would be happy if Twitter just went away all together. I tire of hearing about it constantly. One take away it note - based on the constant Twitter backlash in the news, from public shaming to outright executions in some countries I can't see why anyone would post an opinion there.
The preceding post was not a Slashvertisement.
makes it sound like an echo chamber in here.
Twitter is tribalism, bear-baiting, witch hunts, everything that humans have done for hundreds if not thousands of years only in an electronic format.
Now Dorsey wants to change that? He wants to change the nature of humanity? Ya, good luck.
Well I never liked Twitter anyways, I'll be glad to see it go, and replaced with a Pinterest clone.
Sig. Sig. Sputnik
No one of importance would notice.
This is an odd place to pose that question. Rethinking fundamental dynamics of something is up to the creator based on their intentions and goals for it. Sounds like Dorsey is doing that. Goofy headline.
Very simple.
Though what I think is interesting is that we see this and not something about how Facebook can improve, because Facebook sucks.
Seriously. There have been some times that I post posts where I clearly am pouring out my heart and absolutely no one responds. I would think that some family would respond.. and I also see cousins who posts lots of posts, and they are pretty popular and have lots of likes on Instagram and absolutely no engagement.
On the other side of that, I notice that I NEVER see posts from friends I ACTUALLY want to see posts from, even when they are set to "See First" and instead I see posts that are absolute garbage, and just.. The whole thing is awful. I won't even talk about the awful bugs and such.
It's the algorithms. They have made things worse, not better. It has gotten worse over time in the past eleven years. *sigh*
It's like if I went here to Slashdot, and instead of showing me EVERY article.. I see only the ones that "Slashdot thinks I'll be interested in" and it shows be a bunch of ones about cats and knitting pillows..
- Alex
That would have been ten years or so ago, and it applies to ALL web 2.0 companies. Alas, our last administration thought it was a better idea for these folks to actually set up shop in the White House. Until our regulators have the balls to dish out some real consequences - here we are.
...that Twitter should DIE......biggest wart on the ass of humanity..
It's definitely flat. I mean, just look at it (but not from too high up; that's a conspiracy. and not with measuring instruments; I don't understand those. and certainly not with math. God, I hate math.).
Their economics were basically other people get engagement by posting stuff, and they ride the coattails to make money off of it.
Years ago, when the service was moderately popular, they could've just implemented a system by which people who have a *lot* of followers have to pay money to tweet to them.
Set up something like people get 100k points a day, and you can store up to 1M points. If you have 10k followers, you can send 10 tweets a day for free ... anything over that, you pay for. And you can tweet for free to 1 million followers if you're only tweeting every 10 days.
But those people paying for bots to follow them *also* have to pay twitter for the right to send messages to those bots. Corporations and people getting paid as 'influencers' have to give some money back to twitter for using their network to send messages to their followers.
I'm just throwing out some numbers here ... maybe you don't have a hard cap, but you have it so you can carry over a percentage from day to day. The basic idea is that those people who profit from your service have to pay in ... and those people still trying to build a following get to participate free 'til they hit some threshold
Build it, and they will come^Hplain.
Yeah. It shouldn't.
and who and what it's for. It's obviously for criminals, cheats, liars, and thieves.
Why is anyone else using it?
Twitter is in its death throes. They're a business, if they want to stay in the scene they'll evolve, or they'll die.
Seeing as they're massively bias, I see no way they can recover. They killed themselves with their weird morality play, in which they get to be judge judy and executioner
What people, at least those using Twitter to broadcast, want is publicity. They want to be heard. They want followers who read their stuff, retweet it and make them feel important. What people want is that their opinion matters. If you have a million followers, everything you say will be taken in by a million brains and they will probably believe it. If, and only if, it supports their already pre-formed notion of what is "true".
Because that's how people work.
Now, of course you could achieve this also by providing insightful information. You could inform the world about flaws in software you discover, you could have the (actual) news before the local outlet brings them. But this is hard. What's way easier is is to provide some conspiracy-laced fringe theories that find some fertile grounds with those that feel slighted by "the system" or somehow disadvantaged, which is a pretty big hunting ground in the western world today.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
The industry premise is busted at the moment. The idea of tracking people is insane. They need to reorient to topics of article/discussion/selection/search ... and for just that session only.
Isn't this sort of how Reddit already works?
Simply means when debating on social media, you are driven to win.
What starts out as a debate quickly devolves into an argument, which quickly devolves further into an effort to win by any means necessary - even by lying or posting misinformation.
It is virtually impossible to convince someone to change their stance (even if doing so would be correct) because doing so is losing.
This is how social media is designed.
They only way to win is not to play.
No seriously. Does Jack really USE twitter? I don't think so. I've been on twitter a long time and this drivel looks like he misses the entire point of what makes twitter useful and why numerous people are more than a little annoyed that obvious improvements aren't being done.
1) Generally nothing has been about harassment. Those that report and include everything from death threats to flat our racist remarks get told "nothing can be done."
2) Steering the platform towards seeing "content' that interests you is rather crazy when much of the appeal is not only connecting with those you know but being able to 'hang out' and in some cases actually interact with various authors, stars, scientists is what makes it cool. Take a look at what NaNoWriMo does. Take look at the spread of news, or more out of the way things like archeology, the scientific community.
If you look at one of the major ills of Facebook, it's the content. The propaganda that gets circulated around that then incites flame wars doesn't in any way help humanity and frankly has done much to break up friendships and worse. How is this in any way good?
3) 3rd party clients have been treated horribly on twitter yet these are the clients that have made for the best experience and typically been the source for innovation on the platform. Sure says a lot when the best things about the platform came from elsewhere, including Ollie.
I could go on.
Abuse and misinformation - aka, facts and opinions we dislike and wish to censor and punish.
Captcha: tantrum
To forums, IRC, usenet , web site.
Everyone is then happy with their own ideas, politics, art, culture, faith as the type of "site" will fit in well with their interests.
Don't try and sell one huge site to the world.
Sell 100000's of small sites to the world.
Happy people on their own sites are people who will enjoy ads and create content for decades.
Never to read, interact with, see, find a person they have nothing in common with.
People who will consume.
Domestic spying is now "Benign Information Gathering"
Unless we're talking about dismantling Twitter altogether, it's not time to talk about shit.
Do better when creating headlines. This is as close at it gets to being a lazy click-bait without becoming one.
The first time I tried Twitter, I couldn't make any sense out of it, and I gave up after a few days.
The second time, I added ~50 people to my feed and started following them. After some months, I realized that it was making me jittery, and I stopped.
The third time, I cut my feed down to ~5 people (only 3 of whom post regularly). Now I check it once or twice a day (more if I'm bored). I read back until I get to tweets that I've seen before, and then I'm caught up.
Maybe a year ago, I'm reading my feed, and after a while I realize that I'm...lost...disoriented...out of context. I'm seeing tweets from people that I don't follow. I'm seeing tweets from long ago. I'm finding myself dropped into the middle of threads I that never saw the start of. I have a nagging feeling that I'm missing things, so I keep reading. And it just keeps going: I never get caught up.
Eventually, I start looking around, and I find that Twitter has switched me to "Top Tweets" (also called "Home"), which is some kind of algorithmic mash-up of my feed, and things linked to my feed, and things maybe sort-of like my feed, all presented in a pseudo-non-chronological order.
Twitter tries to gloss this as tweets relevant to my interests, but its primary effect it to annoy me, and disorient me, and--crucially--to prevent me from engaging with Twitter in a directed and goal-oriented fashion. I can't just read what's new and get on with the day. Instead, I'm stuck in this endless scrolling morass of...twitter stuff...
I crawl around in Twitter's configuration screens and eventually find where they've hidden the Top/Latest setting. I switch it back to Latest Tweets (my feed only, strict chronological order). I catch up on my feed and then I'm done.
But the next time I look at Twitter, they've switched my feed back to Top Tweets, and I'm lost, and they also moved the setting somewhere new and I have to go hunt it down and switch it back again.
Eventually, the setting migrates to the little star icon at the top right of the front page and stays there, but to this day Twitter periodically switch my feed to Top tweets and I have to switch it back.
It seems obvious to me that this is all about increasing user time on the platform. Twitter really, really, really does not want me to just read what's new in a directed way and then get on with my day. They want to create a morass--a tarpit--that can put me into a fugue state and keep me forever scrolling down to read just one more tweet.
Don't read it, don't post to it. Just don't use it. Like any product that isn't used, it will go away.
Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
Because turning it off will "stop" all "verbal abuse", right! /s
Maybe the platform, in this case Twitter, is IRRELEVANT because people will complain *regardless* of the medium. That's what people do: Communicate. Popular and Unpopular ideas.
Trying to crack down on bullshit "hate speech" is not the solution either -- a) that will just drive it underground, and b) it also becomes a slippery slope. What is fine today to express may not be tomorrow. Either you allow people to express their opinions or you don't.
The Signal:Noise ratio, and misinformation will ALWAYS exist on any medium. The best way to handle is to provide a place so people can discuss their idiosyncrasies without fear of retaliation. You can't overcome ignorance by avoiding the topic.
But apparently its too fucking hard to just ignore those you disagree with on Twitter.
"Dorsey said it focuses primarily on daily active users, and secondly on "conversation chains -- we want to incentivize healthy contributions back to the network."
Horsecrap.
He and his flunky were on Rogan...they want to CONTROL the conversation, not "incentivize" it.
Tell Jack to go fly a kite. He's not the arbiter or conversation OR morality.
A society getting it's morals from morally bankrupt san francisco nutters.
Soulless corporate SJW nonsense. Don't use twitter. Don't use facebook.
End it. Nothing good on there.
There's a pretty good tweet saying, and I paraphrase "Twitter is just 4chan for normies with groups for interest/niche interest, and the persons with checkmark are basically tripcode users." something like that.
Couple that with the Pompei graffiti, and you just understand that's how humanity has always been. No need to get upset over this and just have fun about it.
It's hard to jump in with an insightful comment if your moral compass has forgotten what the words originally meant; in that condition, at best you're chasing your own tail.
Interest:
1) something that arouses attention
2) advantage, benefit
3) business, company
Behind door number two, our "interests" are succeeding in life: becoming competent in our professions and avocations; achieving financial security; having family you enjoy spending time with—who all enjoy the best possible health.
The shell game performed by the advertising industry is to substitute "interests" with "irritations".
* You're irritated when your dish soap fails to cut through grease.
* You're irritated when you laundry soap leaves ring around the collar.
* You're irritated when your TV has 500 channels, and the only channel with something good on is the premium channel for which you have yet to subscribe.
———
What the mindfulness literature teaches is that our emotions are structured so that petty irritations flare up. Ideally, you stop and shake the tiny pebble out of your running shoe. Problem solved. However, if you sit for five minutes and actively stare at the cigarette, your desire to smoke the cigarette will actually subside, because this entire class of impulse is transient.
The purpose of advertising is to belay the transience. But the effect of each individual advertisement is also transient, and so the battering "belay" baton can only work if the advertising is unbelievably persistent, to the point of ubiquity in the human physical environment. This project is now complete to such an extent, that many people no longer even track the different between their irritations (and the surrounding micro-decisions) and their long-term interests (larger goals in life).
There's this meme that the Internet knows everything about you. And this is true, if you define your self as your exposed bundle of irritants, through which you can best be manipulated during micro-decisions. (Purchasing a $50,000 pick-up truck qualifies as a large micro-decision; whereas purchasing further education from the most appropriate graduate school would be a small macro-decision.)
———
I have my personal computer rigged so that I receive almost no advertisement. (Low financial profile, obscure software environment, combined with many plug-ins, and hundreds upon hundreds of ad hoc User CSS fragments.)
YouTube this morning tried to force me to watch a Grammarly ad. (I turned down the physical volume control and attended another screen for 60 seconds; if the ad blinks too much, I attend to another screen moved to a different desktop.)
The Grammarly ad featured an example of how the program can assist the writer in turning large woolly sentences into short, punchier sentences. Problem: I don't write large woolly sentences in the first place. I write large sophisticated sentences, because large sophisticated sentences are better at conveying attitude to readers who put in the mental effort to read between the lines.
———
I would have more readers (I'm pretty sure), if my writing was less cognitively demanding. But I'd communicate less over all.
Laszlo Bock's book Work Rules: Insights from Inside Google (2015) says that productivity is governed by a Pareto distribution: the amount you communicate goes up exponentially with the intelligence and sophistication of the readers you reach. Nothing communicates more effectively that feeding a smart reader a smart idea. Here's the problem (part II): smart readers have already read all the short, pu
No, users who keep patronizing this pointless talking-shop need to re evaluate why the fuck they keep handing their eyeballs to Jack Dorsey to sell.
I admit, I am an Old (tm) who doesn't in the least understand why people are interested in everyone else's passing thoughts or the announcement they are standing in line for a latte.
-Styopa
["Content relevant to your interrest" normally include stuff you agree or disagree with, but on a particular subject.] - You'd think that, but that's not how people are.
But Twitter shows that is EXACTLY how people are.
Because so much of twitter is filled with people in a bubble, bringing in contrary stories from outside that bubble to complain about, and to have others complain about as well.
A flat earther wouldn't find stuff on Globular Earth within their interest
Yes they absolutely would because they would want to bitch about that on Twitter, and call the group to flood the comments on any globular Earth story. That is exactly what happens today, everyday, all the time.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
You mean like how telling people to code is rejected as "hate speech"?
Yeah, re-think that stuff. Just because someone is a millennial doesn't mean they have to be a snowflake.
If you can't find any buyers for your low ball offer and then the one turkey who is interested changes their mind it's time to go back to the drawing board.
He doesn't care about you.
-- Tigger warning: This post may contain tiggers! --
I understand what he wants because it has existed before. I'm not certain how well it scales. What group would one be a part of for "Election 2016"? How would that have prevented the spread of fake news? Maybe if you had hard barriers between the categories? I'm in my cars from 1984 group, and some dude tries sharing the latest Infowars bullplop, it should be blocked before its shared. Unless I'm part of a politically oriented group, I should be protected from that content? And I guess if some dude in the "General election 2016" group tired sharing infowars in there, it should be blocked as well. Basically the solution is to ban fake news automagically. Which since its automatic, can be done right now too with the current twitter.
why would anyone actually use twitter in the first place?
Cut the cord one app at a time and those content producers will leave twitter when there's no follower base to self-promote to.
Yes, the fundamental dynamics of Twitter should be rethought: It should be broken up into a dozen Mastodon instances.
You're right, I wouldn't steal a car. But if it were possible, I sure as hell would download one!
...Jack should consider working on the ACTUAL troll problem. Like when they get reported, not taking a year and a half to act on it. OR leaving people making bomb threats or posting their gun plots to kill people online for months on end until the press discovers it and makes a PR thing of it. But they seem quick to ban anyone who says the F word when not directed at anyone in particular.
if they were serious, they'd hide follower lists and counts, retweets and reply counts, and actively block any attempt at counting even the total number of replies within a given twitter account. which would completely wreck it of course, because such a block would require heavy-handed frontend delays and censoring of information vital to the core of how the system works.
I really can't decide if your reply merits any response, though I do see several analytic approaches. Is it possible we could have an interesting discussion? Seems so unlikely in these trollish times...
My new subject is based on the more conventional economic approach. If you can answer that question in a meaningful way, then we can look at the larger context of those alleged earnings.
However, I would favor an ekronomic approach considering the value of time. From that perspective you would be hard-pressed to convince me that Twitter fits into essential or investment categories and I would classify it as recreation of the most harmful sort. Perhaps even rising tot he level of anti-investment (if we bring the externalities back into the discussion).
On its surface, your comment is simply defending the insanity of the modern stock market. To make an appeal to the historical value of shares, I think you'd have to argue that Twitter is like a new kind of railroad or telegraph, but rather that requiring massive resources and investments, it "wins" its game based on some sort of first-mover monopolistic advantage.
P.S. The other comment about R&D expense is interesting, however. It would only make sense as part of a desperate search for a cure for the harms of Twitter.
P.P.S. Next I'll scan the entire discussion in search of answers to my original question about the dynamics of Twitter. I'm not optimistic about finding many enlightening ideas. I think your [iSayWeOnlyToBePolite's] response is basically at the level of a computer program "deciding" that the Twitter shares can be sold to a bigger sucker quickly enough to generate a "profit".
Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
Mob psychology and all the flaws of humans in numbers... it was amplified by the internet already but now with walled garden monopolies centralizing the internet it's turbocharged to nearly as far as is humanly possible.
The only solution is to go back to decentralized smaller more chaotic market of smaller mobs concentrating human flaws. Yes that means that the useful benefits will be weaker as well so the few useful movements will have to settle on a few services.
Democracy Now! - uncensored, anti-establishment news
Following topics rather than people won't work. They already have hashtags which only kind of sort of work for non-mainstream topics. Who the info comes from is just as important as what the info is. I only follow people who are experts in their field & people who I know are good, evidence-informed communicators. Anyone else represents too much work for too little valuable info.
"If I had to start the service again, I would not emphasize the follower count as much ... I don't think I would create 'likes' in the first place."
Then demote the "follower count" to a less prominent position, and take the fucking "Likes" button out. Problem solved.
Don't act like this is a brain transplant, it's just HTML. Turn those features off, hide them, or bury them in some stats page.
Just cruising through this digital world at 33 1/3 rpm...
Why Jack dorsey wants to lap my cum and rim my asshole?
"healthy contributions" HAHAHAHA
Twitter is lame as it is basically just truncated tidbits and URL sharing. IRC is more useful for discussion honestly.
But if it keeps Jews in Israel use it.
https://twitter.com/superzar2000/with_replies
There are trolls everywhere , but unfortunately there is quite a few which are earnest. Like the few which think 9/11 was thermite demolition/US government false flag, like the one which think we never landed on the moon, or the one which pretend gas chamber never existed : some are troll and do for the kicker, some are unfortunately earnest in their belief. I note belief, because for all those there are far too many independent verification possible so anybody refusing facts in the face of reality is having a religious belief rather than an opinion...
C. Sagan : A demon haunted world:
http://www.amazon.com/gp/product/0345409469/
visit randi.org