Because it's the first time the journalism majors at the San Diego Union-Tribune have heard about it, compounded by the fact that they had reason to bury some of the real news back in the C section where they hope noone will notice it.
And for what it's worth I've just come back from an hour or so of catching photons from the moon without any sort of instrumentation at all. Piece of cake.
When I build a boat I build it at least several times before I build it, so that I do it right.
First there's the doodling on a napkin phase. Then it's to the drafting phase. Then I build a posterboard model. Then I throw it all away and start over, because now I really know what I'm up against, only this time I finish up, if at all possible, with a full size plan.
Then after a long time of "nothing happening" a boat suddenly appears as if by magic (since at this point I can fab all the parts before beginning assembly, knowing with reasonable assurance that they're all going to actually fit together as intended).
I write software the same way, but then I've always had the luxury of being in complete control of my projects. Your boss's milage may vary. If he insists you put your "zeroth draft" (posterboard model) into production make sure he signs off on it.
. ..it's cheaper to just start from scratch every couple of years.
But just think of all those lines of code being dumped into our landfills. Sure, it's easy enough to ignore it now, but ultimately we leave the problem to be dealt with by our children.
Two bricklayers or two Carpenters may build a house slower than one carpenter and one bricklayer.
However, 27 carpenters and 46 bricklayers may build a house slower than one "special class" shop student who isn't allowed to handle anything "pointy."
Unless they "cooperate" by assigning 70 people to go for coffee and donuts, at which point the house may stall at the meeting stage when all the time available gets used up argueing over who gets to drive.
It remains to show they were wrong, and in doing so you necessarily question the legitimacy of the USA's sovereignity. We were signatory to no treaties to "respect" British IP and our ip laws still differ. It took a special act of Congress to partially respect the British copyright of Peter Pan (which is, in effect, in perpetuity, forbidden by the US Constitution).
If and when China does not respect American ip they are wrong because we are both signatory to the Berne Convention treaty, even if we were both wrong to do so.
And bearing in mind that the current administration has declared that treaties it has willfully signed are not binding upon it, as that violates American legal sovereignity. Yes, the Supremes have recently bitch slapped them over that, but the current adminstration seems to be gearing itself up to treat that as a legal opinion not actually binding upon it.
And herein lies the real damage that has been done to America's international standing in the past few years. If we declare null and void international law to which we are signatory on war, torture and due process why the fuck should anyone respectfully decline to copy Pauly Shore movies, no matter how cruel that is?
Where there is no vision, the people perish: but he that keepeth the law, happy is he.
But I believe they were refering to Eleanor Roosevelt:
. . . My firm conviction [is] that it is the force of ideas rather than the impact of material things that made us a great nation. It is my conviction, too, that only the power of ideas, of enduring values, can keep us a great nation. For where there is no vision the people perish.
May I be suspended for about 60 years (or whatever) and wake up filthy rich?
Sure, all you have to do is first raise enough money to cover the up front costs with enough left over for the unearned income to cover the costs (both direct and administrative) of your continuing storage . ..with enough left over so the unearned income makes you wake up filthy rich.
And assuming, of course, that nothing can go wrong, go wrong, go wrong, go. . .
I say that before becoming a manager you should have years of experience doing the things that the people you manage do.
Once upon a time it was not an uncommon practice for kings to "trade" sons and have them educated in each other's palaces, where they could not be expected to be treated as part of the royal family, before they were deemed fit to be kings in their own right (of course they also had that "friendly hostage" thing going on there).
Some time later it was not an uncommon practice for business owners to "trade" sons and educate them in each other's businesses, usually starting in the mail room or loading dock or some such, before they were deemed fit for the executive level in the family business.
Now it is not uncommon to hire a 24 year old right out of college who has never even had a paper route to tell people who have worked in the business for 24 years what to do, when they are barely adequate at making sure the lights stay on and the donuts get delivered.
There might have been some wisdom in the old ways.
Driving direct sales is only a small part of what advertising is really for, though.
I once saw an interview with A-B's NASCAR liason. He was asked how much beer he thought they sold as a direct result of the $40 million a year they pour into stock car racing.
He responded that as far as the company knew their sports sponsorship did not have a direct impact on selling a single can of beer, but that wasn't the point, because advertising in expectation of driving sales is only a subdivision of marketing (and in point of fact most sponsorship isn't even aimed at the consumer, it's aimed at the distributors). All they want out of sponsoring sports is that when people think "beer" they also think "Budweiser" in a positive light, even though the beer itself obviously comes from an over hydrated horse with sugar (ok, I added that last bit myself).
Nonetheless, they do sell an awful lot of watered down horse urine, so they must have some idea of what they're doing spending money that returns "nothing."
Google ads are in a peculiar position, not entirely unlike sports sponsorship, because it is most obviously directed at a sort of "targeted impulse" buying. A-B obviously has beer stands at NASCAR races as well, despite the claim that they don't actually use sponsorship to directly sell beer.
But the real purpose of Google ads is to direct people to your website where the real marketing goes on. It's an ad for the ad, not the ad itself. Thus legitimate clicks are the legitimate metric for determining the effectivness of Google Ads. If people who click through fail to buy that's a measure of the effectiveness of your website, but bearing in mind that if they do not buy at the time of click through that does not imply that your marketing is faulty.
The effectiveness of marketing cannot be tallied like beans (or beer) in a one to one relationship with orders. It requires a human intelligence to assess that, not a computer.
Slashdot Mirror
MS seems to have forgotten who their real customer is.
Dell, the RIAA and the DVD Forum.
KFG
And I saw Linus Torvad on a potato chip.
That's nothing. I saw a burrito on RMS.
KFG
. . .do you live on some other planet that has 24 months in a year?
No, he lives on a planet where 7 years have 84 months.
KFG
Clutching a tube to his breast.
KFG
Why this is front page news is beyond me.
Because it's the first time the journalism majors at the San Diego Union-Tribune have heard about it, compounded by the fact that they had reason to bury some of the real news back in the C section where they hope noone will notice it.
And for what it's worth I've just come back from an hour or so of catching photons from the moon without any sort of instrumentation at all. Piece of cake.
KFG
When I build a boat I build it at least several times before I build it, so that I do it right.
First there's the doodling on a napkin phase. Then it's to the drafting phase. Then I build a posterboard model. Then I throw it all away and start over, because now I really know what I'm up against, only this time I finish up, if at all possible, with a full size plan.
Then after a long time of "nothing happening" a boat suddenly appears as if by magic (since at this point I can fab all the parts before beginning assembly, knowing with reasonable assurance that they're all going to actually fit together as intended).
I write software the same way, but then I've always had the luxury of being in complete control of my projects. Your boss's milage may vary. If he insists you put your "zeroth draft" (posterboard model) into production make sure he signs off on it.
KFG
. . .it's cheaper to just start from scratch every couple of years.
But just think of all those lines of code being dumped into our landfills. Sure, it's easy enough to ignore it now, but ultimately we leave the problem to be dealt with by our children.
Everybody! A-one and a-two and a-three . . .
Won't someone please think of. . .
KFG
. . .first to market gives a huge advantage in software. . .
Business software never sees the market.
KFG
Yeah. I was rather hoping that the answer to the question was "no," so the scholars can get it back again.
KFG
What would a bleedin' penguin be doin' on a Dell?
Must be a French penguin.
KFG
With the NAU , the U.S. will lose some sovereignty
Ya know how Microsoft "embraces" open standards?
KFG
Coming soon: The Dell Inspiron BFB9000; antiplasma cup not included.
KFG
Yeah, a lot of people buy their glasses from the same store.
KFG
Enroll in a business school. They'll suck out your brain^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^'splain it to you.
KFG
I'm sure he did, but I believe he read it while looking through glasses that filter out Apple as a manufacturer of personal computers.
KFG
The U.S. has been disrespecting autonomy of other nations for years.
How can you say that when that Panama guy was our boy in a country we had stolen^H^H^H^H^H^Hbought^H^H^H^H^H^Hliberated from Columbia fair and square?
KFG
Two bricklayers or two Carpenters may build a house slower than one carpenter and one bricklayer.
However, 27 carpenters and 46 bricklayers may build a house slower than one "special class" shop student who isn't allowed to handle anything "pointy."
Unless they "cooperate" by assigning 70 people to go for coffee and donuts, at which point the house may stall at the meeting stage when all the time available gets used up argueing over who gets to drive.
KFG
Even if our ancestors were also "wrong". . .
IF our ancestors were also wrong. . .
It remains to show they were wrong, and in doing so you necessarily question the legitimacy of the USA's sovereignity. We were signatory to no treaties to "respect" British IP and our ip laws still differ. It took a special act of Congress to partially respect the British copyright of Peter Pan (which is, in effect, in perpetuity, forbidden by the US Constitution).
If and when China does not respect American ip they are wrong because we are both signatory to the Berne Convention treaty, even if we were both wrong to do so.
And bearing in mind that the current administration has declared that treaties it has willfully signed are not binding upon it, as that violates American legal sovereignity. Yes, the Supremes have recently bitch slapped them over that, but the current adminstration seems to be gearing itself up to treat that as a legal opinion not actually binding upon it.
And herein lies the real damage that has been done to America's international standing in the past few years. If we declare null and void international law to which we are signatory on war, torture and due process why the fuck should anyone respectfully decline to copy Pauly Shore movies, no matter how cruel that is?
KFG
Can't remember the attribution. . .
Oddly enough, the Bible. Proverbs 29:18
Where there is no vision, the people perish: but he that keepeth the law, happy is he.
But I believe they were refering to Eleanor Roosevelt:
. . . My firm conviction [is] that it is the force of ideas rather than the impact of material things that made us a great nation. It is my conviction, too, that only the power of ideas, of enduring values, can keep us a great nation. For where there is no vision the people perish.
KFG
May I be suspended for about 60 years (or whatever) and wake up filthy rich?
.with enough left over so the unearned income makes you wake up filthy rich.
Sure, all you have to do is first raise enough money to cover the up front costs with enough left over for the unearned income to cover the costs (both direct and administrative) of your continuing storage . .
And assuming, of course, that nothing can go wrong, go wrong, go wrong, go. . .
KFG
I say that before becoming a manager you should have years of experience doing the things that the people you manage do.
Once upon a time it was not an uncommon practice for kings to "trade" sons and have them educated in each other's palaces, where they could not be expected to be treated as part of the royal family, before they were deemed fit to be kings in their own right (of course they also had that "friendly hostage" thing going on there).
Some time later it was not an uncommon practice for business owners to "trade" sons and educate them in each other's businesses, usually starting in the mail room or loading dock or some such, before they were deemed fit for the executive level in the family business.
Now it is not uncommon to hire a 24 year old right out of college who has never even had a paper route to tell people who have worked in the business for 24 years what to do, when they are barely adequate at making sure the lights stay on and the donuts get delivered.
There might have been some wisdom in the old ways.
KFG
I call this MMR, the Mad Magazine Reorg.
And yes, it's funny to look at, but you wouldn't want to live there.
KFG
. . . they're all colluding with the various governments to maintain their power . . .
Bingo!
And thus they have no real cause for complaint when the government bitch slaps them now and again for getting out of line.
Render unto Caesar. . .
KFG
Driving direct sales is only a small part of what advertising is really for, though.
I once saw an interview with A-B's NASCAR liason. He was asked how much beer he thought they sold as a direct result of the $40 million a year they pour into stock car racing.
He responded that as far as the company knew their sports sponsorship did not have a direct impact on selling a single can of beer, but that wasn't the point, because advertising in expectation of driving sales is only a subdivision of marketing (and in point of fact most sponsorship isn't even aimed at the consumer, it's aimed at the distributors). All they want out of sponsoring sports is that when people think "beer" they also think "Budweiser" in a positive light, even though the beer itself obviously comes from an over hydrated horse with sugar (ok, I added that last bit myself).
Nonetheless, they do sell an awful lot of watered down horse urine, so they must have some idea of what they're doing spending money that returns "nothing."
Google ads are in a peculiar position, not entirely unlike sports sponsorship, because it is most obviously directed at a sort of "targeted impulse" buying. A-B obviously has beer stands at NASCAR races as well, despite the claim that they don't actually use sponsorship to directly sell beer.
But the real purpose of Google ads is to direct people to your website where the real marketing goes on. It's an ad for the ad, not the ad itself. Thus legitimate clicks are the legitimate metric for determining the effectivness of Google Ads. If people who click through fail to buy that's a measure of the effectiveness of your website, but bearing in mind that if they do not buy at the time of click through that does not imply that your marketing is faulty.
The effectiveness of marketing cannot be tallied like beans (or beer) in a one to one relationship with orders. It requires a human intelligence to assess that, not a computer.
KFG
That doesn't mean you can ignore it. . .
I have not suggested we ignore it. I suggest we pay attention to it wisely.
American strength is based on resolve as much as it's based on anything else.
See another of my posts in this thread.
Our founding fathers would weep if the knew how pathetically cognizant the average American is about the concepts of freedom and liberty today.
To hell with the founding fathers, I weep.
KFG