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User: tlhIngan

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  1. You cannot compare them to a digital store, where costs are much lower. A retail shop with 50% markup might barely survive, where a digital store would swim in money...

    OK. given the iTunes store is around 50% apps that are free, tell me how Apple swims in money taking 30% of $0.

    OK, now tell me how Apple swims in money taking 30% of a 99 cent app, which is around the majority of paid apps. (Or music, for example). That's around 29 cents for Apple, 70 cents for the developer or music label.

    Of that 29 cents that Apple makes, Apple needs to pay the credit card company their per-transaction fee (20-30 cents, depending on the card - 20 cents if you use an ultra basic no frills credit card, 30 cents if it's a "gold" card or higher with points/rewards/warranty extensions/etc). Plus 3-5% of the cost of the transaction itself. Debit is no cheaper, generally costing 25 cents and 1%. Remember, these are the same fees everyone cries "I want the cash discount!" for when they pay cash at a retail store, and Apple is subject to them as well.

    And of that remainder, Apple pays hosting and bandwidth and taxes and tech support.

    Truth is, Apple only makes money when people charge $2 or more for their stuff, and that money has to subsidize everyone else "freeloading". It's what makes it tough to cut the rate.

    Some stores, like Epic Games, can charge 12% easily, because their main products don't sell for "Free" or "99 cents". In fact, they're unlikely to sell for like than $5, so on the average, you can charge 12% and make money as long as what you're selling is more than $3 or so (which is around 36 cents). Of course, if they get flooded with dozens of 99 cent apps with 99 cent in-app payments, you might see them put restrictions on that sort of deal because it costs them more in the end.

    Of course, sometimes I wish Apple would handle stuff like cable subscriptions and such - being able to cancel with a tap is worth paying the extra markup instead of having to deal with being an hour on hold, another hour of customer retention, another hour of saying "yes I really want to cancel", and then hoping they actually do cancel and not bill you the next month where you spend another 3 hours to get your "credit back in the next 6 months". Just unsubscribe, and that's it - no muss, no fuss, no extra billing.

  2. I seriously don't get why everyone loves these app fads. I paid for Wolfram Alpha and a game or two I never play and didn't consider paying again. But then again I'm richer than most people for a reason.

    Because when they put DRM in the WWW spec, everyone went "We dont need it, put your Netflix in an app!". So they did.

    Then everyone went "why did you make an app, just put it on the web" and then we have DRM in WWW.

    Make it accessible via a standard browser and half the people say to keep your proprietary crap off the web and keep it as an app. So you make an app, and the other half of the people complain that you could've just put it on the web.

  3. Re:What is that, like 9 iPhones? on Apple Says It Could Miss $9 Billion In iPhone Sales Due To Weak Demand (theverge.com) · · Score: 1

    Mac mini, languished for years
    Mac Pro, languished for years, and still is languishing
    Airport, DOA
    Time Capsule DOA
    OSX Server, so many bits deprecated my next âoeupgradeâ will be an Intel NUC running Ubuntu
    Wireless charger, MIA
    Took how many years to make a wireless extended keyboard
    Buy an overpriced USB-C power supply and Apple does not even supply the cable
    Automator has languished for years
    Apple script has languished for years

    Mac Mini and Mac Pros are the worst selling Macs in the entire lineup. This has been true for years, even when they were new and refreshed - they were not machines that sold particularly well. In fact, if Steve Jobs was around, he'd have axed both of them for being really bad sellers.

    Tim Cook will keep selling them only because while they don't sell well, they still do sell. Just not enough to justify continual yearly R&D. Just enough to update it now and again.

    The Airport was a $200 router in a best buy flooded with routers. People didn't care about stability, or anything, they see a shiny netgear with the latest ACXPTIWEY 1000000000 ++++ N wireless standards going for $150, so why would they buy a $200 Apple product not supporting the latest and greatest? I'm sure Tim Cook kept it around until something became EOL and decided to sell through the remaining units rather than try to compete in an already crowded market.

    Same with the monitors - why produce your own monitors when the market now has dozens in various sizes and resolutions.

    As for iPhones, considering every iPhone from the iPhone 5S are still supported by Apple with iOS updates, there really is no reason to upgrade, because even really old phones are still supported with latest OS. Apple's probably sabotaging some sales there because why upgrade your phone when it's still getting software updates?

  4. Re:So why totally open this port... on Hackers Are Taking Over Chromecasts To Promote a YouTube Channel (theverge.com) · · Score: 1

    There's nothing wrong with uPnP, it does a job that needs doing at least until we have ubiquitous IPv6.

    And we'll still need it then. Because NOTHING in IPv6 guarantees that you'll have direct access between hosts using IPv6. (As in, firewalls exist)

    So even in an IPv6 world where everything has their own unique IP address (and the RIAA and MPAA can uniquely identify a host and the user associated with it to sue individuals - something you can't do with IPv4), firewalls will break direct connections. This is only obvious because if you think the IoT insecurity is bad now, where everyone has to poke holes through a NAT "firewall", imagine what happens if you were to connect said insecure devices to the raw internet.

    So no, you'll have IPv6 firewalls that require their own hole-poking system to allow certain ports to be open for a host in order to protect the host from the general internet.

    As for PewDiePie, well, considering he still makes millions of dollars, I'm guessing he's hurting because he's not making more millions of dollars. Either that or hackers are trying to find ways to cash in on those millions of dollars...

  5. It's funny, but not taking cash is actually a way to discriminate - if you want to make sure your clientele is say, white, then only accept cards because your "undesirables" generally will not have cards.

    It's why some lawmakers have introduced laws requiring businesses accept cash, or if card only, then if cash is presented, to either accept it, or let the patron walk with goods and services as paid. (The latter obviously meant to avoid the situation where cash is presented and the patron refuses or does not have any alternative means of payment - now the business has to eat the cost of the product or service).

  6. Re:Scalping on Google Helps AI Learn To Book Flights on the Web (zdnet.com) · · Score: 1

    I've already seen some ticket places that offer presale tickets for events that are not yet selling anything, where they give you a rough idea of what the agent will be trying to buy for you...

    This is not because tickets have been scalped, it's because of the way tickets are allocated to events.

    This is how tickets are allocated, and no, Ticketmaster will never tell you this.

    First, a venue's seats is split into thirds. The first third of a venue's seats are reserved exclusively for entourage tickets. These are tickets where the headlining act and all their staff (roadies, etc) These are tickets that those people simply give out - "Hey I like you, have some passes to the show".

    The second third is reserved for events, prizing and members. These are tickets that you see advertised on radio shows or contents where you can win tickets. Or if you have a concierge card like Amex or other such, you may find in their benefits brochure the ability to buy tickets to upcoming shows, often long before the tickets go on sale to the general public. Thus it doesn't matter if the show "sells out" - if you are a member, you can still access those tickets.

    The last third is, as you might guess, what is sold to the public. And this is a small third - doesn't matter that the event venue has 36,000 seats, the public is only allocated 12,000 of them at the beginning and it's where all the scalpers and such take over.

    At this point, usually, those other two-thirds of seats not claimed get tossed into the pool of tickets as well, with some held back for last minute sales. After all, a show's entourage probably won't fill 12,000 of those seats by themselves, though many are scalped as well by the show employees as well since they are essentially free tickets.

  7. I would never have subscribed to HBO for example without iTunes, because of the risk of canceling being too annoying. But even though iTunes obscures where you go to cancel subscriptions, I feel a LOT better paying for something where I don't have to give a company like HBO any of my payment details, and know that canceling will work properly without fuss.

    This is actually a very interesting point. And probably a good chance why companies HATE using Apple as the payment processor. Because Apple first hides payment details from them and even goes as far as obfuscating details about you to them (unless you grant Apple permission to share your details with them). In effect, Apple gives them a a user ID and only says "User ID NNN paid for X months service".

    If you cancel, Apple may tell them "User ID NNN cancelled service" or nothing at all, simply failing to tell the service that you paid for more months of service.

    This has a very nice side effect in that you can cencel service without a ton of BS. None of this "phone us to cancel" or made to sit th rough 15 minutes of retention spiel to cancel. You simply flip the toggle from On to Off and that's it. At the end of the month when your subscription expires, you're cancelled.

    And none of this BS where they will covertly charge your card hoping you don't notice, charge you and then make you wait 3 months for a refund, etc. All while having to deal with customer service on hold for an hour each time.

    So yeah, subscription services HATE Apple. Not just the 30/15% cut, but because they can't do last-minute attempts at retention, can't make it hard to cancel (yes, California makes it possible to do it online, but I'm sure there are loopholes), and can't do extra billing BS that make it possible to cancel and they still charge you requiring you to go through trouble to get money back. Apple makes it easy as flipping a switch and you're cancelled.

    No dealing with anyone, no dealing with extra payments (you told Apple you don't want Apple to charge you for service, so they won't, and thus, Apple won't pay the subscription service). And it takes 30 seconds to do. Might be buried, but it's buried in the settings. Not buried deep inside a provider's set of web pages where "Cancel" means having to find the hidden "No, really, just cancel" link among dozens of "How about some special offers" and "Are you really sure" mazes.

  8. Re:I don't. on 'Two Years Later, I Still Miss the Headphone Port' (techcrunch.com) · · Score: 1

    Because I have never used the headphone jack on any phone.

    I too thought the headphone port was super important.

    My realization came earlier this year when the bumper case my iPhone 4S finally broke apart and around the headphone port was years worth of pocket lint. The phone was bought brand new in 2011, and the bumper case was put on it within a few minutes of unboxing.

    It looked strange - a pristine band of metal around the phone not seen in years, except around the headphone port. I picked out years worth of pocket lint - not just what was around the part the case didn't cover, but all the pocket lint INSIDE the port. That took some fine tweezers.

    At that point, I decided that the headphone port was truly not important for me. I thought it was a necessity, but for me, the truth was the opposite.

    Yes, I understand some people need it. Some people have headphones on them 24/7 and a wire running to their pocket constantly. I see that all the time. And for them perhaps they should make sure their phone has a headphone port. (I say perhaps because I don't know if they use the adapter).

    Of course, perhaps Apple realized that few of their crowd used the headphone jack, and even fewer people used headphones and charged their phone at the same time. Thus using the lightning port wasn't a big a drawback as it seems - you simply reassign a port, and actual usage proves few people actually used both ports at the same time.

    As an aside, I found an adapter I bought back in the OG iPhone days - it plugs into the 3.5mm port and has a microphone on it, and splits out a regular 3.5mm port for your own headphones. For those who don't remember, the OG iPhone had a recessed port that most headphones will not plug into. It had a microphone so you didn't lose headset functionality (and remained compatible all the way). It was still new in box.

  9. Re:Bad design indicates insufficient management. on Microsoft's Emergency Internet Explorer Patch Renders Some Lenovo Laptops Unbootable (betanews.com) · · Score: 1

    I disagree. It's more likely that some Lenovo crapware had it's hooks into Windows AND IE and when Microsoft fixed the issue, the Lenovo crapware broke the system. Let's not forget Superfish....

    https://en.wikipedia.org/wiki/...

    While not likely to be superfish, this problem has been seen in the wild. I recall we had a bunch of Lenovo machines that were unbootable beyond a certain release of Windows 10 and it was one of the Lenovo "Platform Manager" software things causing it. Uninstalling it made it all work fine.

    I'm not sure what Microsoft added, but it seems for Windows 10, Microsoft made a bunch of interfaces standard so what needed software utilities before is now completely handled by Windows 10 itself. Things like the software overlays that draw the volume bar if you press volume up/down, or backlight/contrast sliders and such are no longer done by software utilities, but by the OS itself.

  10. Re:How does a five-paragraph essay and rules help? on 'The Five-Paragraph Essay Must Die' (psmag.com) · · Score: 1

    The 5 paragraph essay is really for handwritten essays. It's approximately 500 words long, and an average student should be able to compose one in about 45 minutes, including writing it out on paper.

    That's the power of the 5 paragraph essay - to be able to show you can communicate an idea in a time limited environment. It shows you can compose an introduction, present your evidence and conclude. It's short enough you can quickly outline your ideas on a piece of scratch paper and write something cohesive in a test period.

    Outside of a test environment, the basic structure should be modified to suit the fact that you're no longer confined to 5 paragraphs. However, you still need an introduction, present your evidence, and then summarize your points in a conclusion. But given this is a longer form exercise usually done at home and in front of a word processor, it's no longer expected to be 5 paragraphs or 500 words long, but at least 1,000 words long.

    The only changes is that you'd probably need a couple of paragraphs for the introduction because you're going to state a problem and why you think you have a solution. Then you're going to present your evidence - at least 3 points, So each point will consume one or more paragraphs, where you'll present the idea, flesh it out, and even handle some arguments against your point.

    And then you'll conclude where you present your points and reiterate why your solution is workable/

    You start with the 5 paragraph essay in the beginning because you're teaching how to present an essay, and it'll carry on through school because it's idea for testing purposes - a student can write one in a period for a test. But once you're assigning it as homework, students should start with the 5 paragraphs as a basic structure, then modifying it as they are no longer constrained by time or resources (no longer limited to a scratch sheet of paper to outline your ideas).

  11. 80 ms lag is easily perceptible by any serious gamer, indicating that you are not one.

    Perhaps. Except some gaming machines actually measure 90ms. This is from a keystroke to when the application reacts - using the standard "hit spacebar and see how long until the screen changes". It's a fairly standard measurement - used all the way from measuring emulator latencies versus actual hardware to measuring OS latencies.

    And the streaming gaming services measure 90ms as well. Granted, the actual network latency is around 5ms or so.

  12. Re:Formally verified file system on Chrome OS To Block USB Access While the Screen is Locked (zdnet.com) · · Score: 1

    You just made me curious about whether formal verification has ever been applied to file system drivers distributed to the public as free software. Because if so, then one could prove beyond reasonable doubt that a file system driver has no vulnerabilities.

    The problem is it's not just a file system driver. The filesystem driver relies on potentially a multi-block device driver to provide fault tolerance support, which relies on block device driver(s) to implement a block interface. That block driver relies on a bus driver to provide the physical access to a device (e.g., USB, Firewire, Thunderbolt, SATA, NVMe/PCIe, etc).

    It's a whole pile of drivers, any of which may have a vulnerability that can be exploited directly or through a chain.

    And for some filesystems, they can be complex, as can be some block drivers and bus drivers.

  13. Re:How about just buy proper toys? on Should Parents Shun Toys That Track Their Kids? (cbsnews.com) · · Score: 2

    If the toy can do anything as sophisticated as tracking people, then it is not a toy. Give the kid something that will actually stimulate their minds instead of yet another over-hyped, pre-built, can't-take-apart boring piece of crap.

    Or there's plenty of "offline" toys that don't need batteries or screens or network access or anything. Though batteries aren't specifically excluded since some great toys use them.

    I got my friend's kids stuff that is useful and lacks a screen - books, board games, regular toys and other things. Not a screen in sight And if you're really stuck with no ideas, a grab bag of LEGO blocks (even add the Technic stuff) is a wonderful creative gift. And yes, deadtree books are great - I don't care if you have an e-reader or whatever, a book has plenty of things going for it.

    And I spent less than $50 for both of them, with two presents each. Cheap enough that even if it only amuses them for a day, it's not a big deal, and compatible with practically every parent's rules on screen time.

    About the only thing I wish was still around were those old Radio Shack electronics kits. I think I had to be pulled away from that thing when I got it.

  14. Re:Amigas hardware won't run for much longer on Rare Amiga Bought on eBay For $2,500 (eurogamer.net) · · Score: 2

    All of the proprietary Amiga ASICs and even the Motorolla 68k series processors used single-ended, open collector logic. As those circuit boards age the capacitence of signal traces will degrade to the point that timing will be changed, and Amigas are already running pretty close to the edge as far as timing goes. Another 10 - 20 years and original Amiga hardware that still boots will likely be as rare as rooster teeth.

    Unlikely - none of this equipment is running close to speeds where the circuit board matters. In fact, I highly doubt even "critical" traces (bus lines, for example) are even length matched to any degree. And given most boards of the era were autorouted with very classic tools, that really means the margins are far wider than they need to be. The equipment just isn't running fast enough that it matters and the boards are of such poor quality that there are huge variations board to board that if it did, there would be huge yield problems at the beginning.

    The biggest problems in general are boards that have been eaten away because they put a battery on them so after 15 years or so, they leak and destroy the board and nearby components. Even then it's possible to recover the boards with manual hand wiring.

  15. Re:Nonsense on Logitech Will Restore Third-Party Harmony Home Automation (theverge.com) · · Score: 2

    If they are not using it any more, then literally removing it means no longer having to support it. Your solution offers Logitech nothing, and means more work for them. I still don't think they should remove it, on the basis that people are using it and they put it in there to begin with, but I understand why they wanted to rip it out completely.

    It also removes a potential security hole - because heck, who knew if that interface was authenticated? Or perhaps the implementation has an overflow bug that lets you take it over? We all say IoT stuff is insecure, so a manufacturer wanting to close off something they didn't use anymore (and didn't advertise as having) means a more secure product. In general, a good thing.

    It's not up to Logitech to research that hey, some people have discovered this private interface and used it in their home automation systems. As far as Logitech is concerned, it's a deprecated interface that should be closed off to make the product more secure.

    Of course, they probably got surprised at the number of people who were using it - given it wasn't advertised as a product supporting it and decided to perhaps turn it from an unsupported insecure interface into a supported secure one. This will probably take some time to do as now the code has to be audited for security flaws (which probably exist, which is why they removed it instead of fixed it), and the interface properly documented. And secured, to ensure only authorized users can access your home automation system and not some random person on the Internet.

  16. Re:32 Hours On Average on More Companies Are Trying a Four-Day Work Week (reuters.com) · · Score: 2

    no, the idea is four 10 hour days

    same pay
    same work

    Nope, they say 32 hours.

    Which is not unusual, because in many places, 37.5 hour workweeks are common (7.5h/day), or 35 hour workweeks (7h/day) is the standard. Many of those countries do allow 40 hour workweeks as a maximum (often because the laws state overtime must be paid after that).

    And yes, in my previous jobs (usually as an intern) I worked 37.5 hours and 35 hours and even OT work (on request).

  17. Re:AV works best with...sigs on Sneaky Mac Malware Went Undetected By AV Providers For Four Month (arstechnica.com) · · Score: 1

    The big issue with OSX, is that Apple DECEIVED people into believing OSX couldn't get viruses, so everyone let their guard down.

    Don't be surprised if there is a lot more OSX malware out there than people know about

    There's a lot out there. Except that by default. OS X will not run unsigned applications (either signed with an Apple-provided certificate, or signed by the Mac App Store). And that's why the revoked certificate is important, because it means the malware will not run by default.

    As a final check, OS X comes with a service called xProtect which is a built-in anti-malware and anti-virus scanner. It's updated daily. People who monitor the list of signatures that xProtect uses have noticed it increasing in size. While Gatekeeper apps can be bypassed, xProtect will deny execution of matching signatures, so it's a measure of last resort.

    In the Apple ecosystem, the most valuable thing to steal is a developer certificate, because when Apple revokes them, it means ALL the developer's apps are disabled (usually in very short order). Apple believes developers are the general origin of malware, and not individual programs, so if you release a "bad app", well, Apple doesn't trust you and considers all your apps bad. Hence developer certificates being valuable items to steal, and developers wanting to protect them.

  18. Re:Well, maybe you shouldn't have faked some of it on YouTuber Admits Aspects of Viral HomePod Glitter Bomb Video Were Faked (appleinsider.com) · · Score: 4, Informative

    Once a cheater, always a cheater. Sure, you feel gutted. You got caught.

    Except he didn't cheat.

    He was cheated. Or scammed.

    Basically he lent the unit to a friend of a friend. And being someone who would be compensated for the video, he offered that person some of the compensation because it's the fair thing to do.

    Turned out that person was greedy and had their neighbour "steal" it, and probably didn't offer them compensation. Just to get that money.

    And to his credit, he edited out the part that was faked once he found out and re-posted it. Anyone who knows YouTube means when you do this, you LOSE all those views - you cannot edit a video and retain the comments/likes/views. You delete that video and re-post it, which means the comments/likes/views starts from scratch. It's one of the most requested features especially now you can't add annotations afterwards so if you make an error, it's there forever unless you want to scrap it all.

    Of course, there are reasons for and against YouTube allowing re-posting of videos and retaining the comments/likes/views.

  19. Re:Percentage improvement in TFA is wrong on Annual Smart Speaker IQ Test (loupventures.com) · · Score: 1

    The same problem crops up when comparing car MPG, which is actually the inverse of fuel efficiency so bigger MPG numbers actually represent smaller fuel savings. e.g. Switching from a 20 MPG vehicle to a 25 MPG vehicle saves 3.6x more fuel than switching from a 40 MPG vehicle to a 45 MPG vehicle despite both improvements being 5 MPG.

    That's why the metric unit is not kilometers per liter, but the awkward liters per 100 km (l/100km). This makes it much more obvious - going from a SUV that guzzles 20l/100km to one that drinks 10l/100km means you'll spend half as much on gas, same as going from 10l/100km to 5l/100km, but you'll be saving half as much as the previous example.

    It's a stupid unit to use because it's not "clean", but it's the one that compares the easiest for people and is linear.

    Then again kWh is not exactly a clean unit either, since it really measures energy (which is supposed to be measured in Joules), so you have to odd time units in there (J/s * 3600s).

  20. Re:Yet another reason not to touch IoT on Logitech Disables Local Access On Harmony Hubs, Breaks Automation Systems (arstechnica.com) · · Score: 1

    the ability of random companies to, on a whim, render completely inoperable

    The problem is that it was a private API set. Logitech never advertised it as a way to locally control the unit - it just happened to work.

    It just happened that the API set wasn't useful for Logitech and a major security hole so it was closed off.

    That's the problem with private APIs. They have a nasty habit of suddenly disappearing on you.

  21. Several failed, extensive and expensive, repair attempts later, the poor fellow has to redo many time units of gaming to return to a previous level of play. If only we'd been required to store game play advances in the Cloud with guarantees of retrieval approaching that of the Imperial Conditioning of Dr Yueh.

    Except for the times when the game itself corrupts the save and the cloud dutifully mirrors it. Happened at least twice - once to PSN (the PS4 OS had a serious bug and corrupted saves, and those saves migrated their way to the cloud, corrupting your saves there as well). I think Steam did as well to a lesser extent - a game corrupted the save and Steam promptly synced the corrupted save to the cloud.

  22. Re:Embedded sytems and non-phone devices on Taiwan To Shut Down 3G Networks By Year End (zdnet.com) · · Score: 1

    In Taiwan those systems were swapped out for LTE-M a long time ago. It is 2018. Time to move on.

    Funny enough, in Canada we have problems where a software update made a Samsung phone unable to call 911. It got so bad that the provider was forced to move everyone with that phone model from LTE to 3G just so they can make 911 calls reliably, until Samsung issues a fix for the problem.

    Crap happens, even today.

  23. I too find bottled water very confusing. We have potable water being pumped into our homes, and here (in Ireland) there were riots when the Government introduced water charges (which the Government eventually backtracked on). Yet people here still buy bottled water!

    To put this in context, the water charges were something like 3.3c (that's â0.033) per 1000 litres of water.
    A 500ml bottle of water is typically about â1. So for the cost of buying a single 500ml bottle of water you would have paid for over 30,000 litres of water from the tap. That's enough drinking water for 10,000 people for a day, or enough drinking water for 83 people for an entire year.

    So, yeah, the mind boggles when I see people so every so casually spending money on bottled water.

    It's all marketing. Because most bottled water is simply local tap water! Sure they "filter it and stuff" but in general it's the same stuff that comes out of the tap.

    As a result, the profits on it are huge - a bottle of water costing maybe $1 really only costs around $0.02 all in - the actual water cost from the tap is basically nothing of that (it's all in the warehousing and distribution that costs the couple of pennies).

    And what do you do with those profits? Spend it on advertising of course.

    And to increase the silliness, a bottle of water can cost more than the equivalent in gas.

  24. Re:Why Python? on How Microsoft Embraced Python (medium.com) · · Score: 1

    Sure it's easy to learn, but then so is JavaScript, PHP and Perl.

    Actually, Microsoft uses Perl a lot internally. You won't see it on a lot of their customer-facing products (including Visual Studio), but internal test tools are often implemented using Perl. You run into this when you're using their more specialized toolkits like the DDK and others where their tools have self tests.

  25. So waht's the restrictions? on Discord Store To Offer Developers 90 Percent of Game Revenues (arstechnica.com) · · Score: 1

    90/10 sounds great, but there has to be restrictions.

    Because it would mean the store loses money if I were to offer games for $1 each (credit card would take a good 30% of that). Or if I offer it for free with a bunch of $1 items, again each purchase would cost a good 30%.

    So unless they're going to restrict games to costing at least $5 or DLC costing at least $5, or basically approve only good games where people are willing to pay more for,

    Of course, these make sense in situations where apps and such generally cost several dollars and where you don't have a huge proliferation of 99 cent apps where 30% barely covers the cost.