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theodp writes: Developers! Developers! Developers! To make good on the proposal that snagged it a share of the Amazon HQ2 prize, the State of Virginia is also apparently on the hook for doubling the annual number of graduates with computer science or closely related degrees, with a goal to add 25,000 to 35,000 graduates (Amazon's HQ2 RFP demanded info on "education programs related to computer science"). To do that, the state will establish a performance-based investment fund for higher education institutions to expand their bachelor's degree programs, and spend up to $375 million on George Mason University's Arlington campus and a new Virginia Tech campus in Alexandria. The state will also spend $50 million on STEM + CS education in public schools and expanding internships for higher education students.

Amazon is certainly focused on boosting the ranks of software engineer types. Earlier this month, Amazon launched Amazon Future Engineer, a program that aims to teach more than 10 million students a year how to code, part of a $50 million Amazon commitment to computer science education that was announced last year at a kickoff event for the Ivanka Trump-led White House K-12 CS Initiative. And on Wednesday, Amazon-bankrolled Code.org -- Amazon is a $10+ million Diamond Supporter of the nonprofit; CS/EE grad Jeff Bezos is a $1+ million Gold Supporter -- announced it has teamed with Amazon Future Engineer to build and launchHour of Code: Dance Party, a signature tutorial for this December's big Hour of Code (powered by AWS in 2017), which has become something of a corporate infomercial (Microsoft recently boasted "learners around the world have completed nearly 100 million Minecraft Hour of Code sessions"). Students participating in the Dance Party tutorial, Code.org explained, can choose from 30 hits like Katy Perry's "Firework" and code interactive dance moves and special effects as they learn basic CS concepts. "The artists whose music is used in this tutorial are not sponsoring or endorsing Amazon as part of licensing use of their music to Code.org," stresses a footnote in Code.org's post. So, don't try to make any connections between Katy Perry's Twitter endorsement of the Code.org/Amazon tutorial later that day and those same-day follow-up Amazon and Katy Perry tweets touting their new exclusive Amazon Music streaming deal, kids!

Tomorrow's "Hour of Code" kick-off event features Melinda Gates, Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and "multiple state governors," reports theodp -- who has some concerns. With Microsoft boasting that nearly 70 million of its Minecraft Hour of Code sessions have been launched, and tech companies pushing coding and their products into classrooms, it's probably no surprise that the 2017 Hour of Code -- organized by tech-bankrolled Code.org -- seems to have presented a too-hard-to-resist branding opportunity for Google, Microsoft, Apple and Amazon.

And, in what might evoke memories of Dollars for Doctors, some teachers will even be rewarded for steering their kids to Google's Hour of Code lesson. "Thanks to our friends at Google," explains crowdfunding website DonorsChoose.org, "4th-8th grade public school teachers who engage their students in a 'Create your own Google logo' Hour of Code activity can earn a $100 DonorsChoose.org gift code -- and have the opportunity to receive one of five other grand prizes (including $5,000 in DonorsChoose.org credits for your school!)."

theodp writes: In a few weeks, writes Microsoft Corporate VP Mary Snapp, "millions of kids and others will participate in an Hour of Code, a global call to action to spend an hour learning the basics of coding. Today, it's my privilege to announce that Microsoft has released a new Minecraft tutorial for Hour of Code, called Hero's Journey." The release of the new Code.org-touted flagship Hour of Code tutorial -- the third since Microsoft purchased Minecraft Maker Mojang for $2.5B in 2014 -- comes as Microsoft celebrates Minecraft: Education Edition reaching a milestone of 2 million users.

Microsoft boasts that nearly 70 million of its Minecraft Hour of Code sessions have been launched to-date, which is certainly impressive from an infomercial or brand awareness standpoint. But does [adding a Scratch block to] move a Minecraft character forward 7 times on an $800 Microsoft Surface offer all that much more educational value than, say, moving a peg forward 5 times on a $10.99 Pop-O-Matic Trouble board game?

theodp writes: Well, this year's Hour of Code is almost upon us, and if Google has its way, K-12 schoolchildren across the nation will be learning computer science by creating Google Doodles with Scratch (lesson plan). Curiously, the introductory video for the Create Your Own Google Logo Hour of Code activity from the Google Computer Science Education Department sternly warns kids, "While it is okay to use the Google logo for your personal Doodle, it is not okay [emphasis Google's] to use it anyplace else or outside this activity." In addition to respecting its intellectual property, Google instructs kids that they are to follow the Scratch Community Guidelines when they create Google logos: "Please stay positive, friendly, and supportive towards others in the Scratch Community. Help us keep Scratch a place where people of different backgrounds and interests feel welcome to hang out and create together."

theodp writes: Most TV computer scientists are still white men," USA Today reports. "Google wants to change that. Google is calling on Hollywood to give equal screen time to women and minorities after a new study the internet giant funded found that most computer scientists on television shows and in the movies are played by white men. The problem with the hackneyed stereotype of the socially inept, hoodie-clad white male coder? It does not inspire underrepresented groups to pursue careers in computer science, says Daraiha Greene, Google CS in Media program manager, multicultural strategy." According to a Google-funded study conducted by Prof. Stacy L. Smith and the Media, Diversity, & Social Change Initiative at the USC Annenberg School for Communication and Journalism, Google's Computer Science in Media team conducted "CS interventions" with "like-minded people" to create "Google influenced storytelling." The executive summary for a USC study entitled Cracking the Code: The Prevalence and Nature of Computer Science Depictions in Media notes that "Google influenced" TV programs include HBO's Silicon Valley and AMC's Halt and Catch Fire. The USC researchers also note that "non-tech focused programs may offer prime opportunities to showcase CS in unique and counter-stereotypical ways. As the Google Team moves forward in its work with series such as Empire, Girl Meets World, Gortimer Gibbons Life on Normal Street, or The Amazing Adventures of Gumball, it appears the Team is seizing these opportunities to integrate CS into storytelling without a primary tech focus." The study adds, "In the case of certain series, we provided on-going advisement. The Fosters, Miles from Tomorrowland, Halt and Catch Fire, Ready, Jet, Go, The Powerpuff Girls and Odd Squad are examples of this. In addition to our continuing interactions, we engaged in extensive PR and marketing support including social media outreach, events and press."

Google's TV interventions have even spilled over into public education -- one of Google-sponsored Code.org's signature Hour of Code tutorials last December was Gumball's Coding Adventure, inspired by the Google-advised Cartoon Network series, The Amazing Adventures of Gumball. "We need more students around the world pursuing an education in CS, particularly girls and minorities, who have historically been underrepresented in the field," explains a Google CS First presentation for educators on the search giant's Hour of Code partnership with Cartoon Network. "Based on our research, one of the reasons girls and underrepresented minorities are not pursuing computer science is because of the negative perception of computer scientists and the relevance of the field beyond coding." According to a 2015 USC report, President Obama was kept abreast of efforts to challenge media's stereotypical portrayals of women; White House Visitor Records show that USC's Smith, the Google-funded study's lead author, and Google CS Education in Media Program Manager Julie Ann Crommett (now at Disney) were among those present when the White House Council on Women and Girls met earlier that year with representatives of the nation's leading toy makers, media giants, retailers, educators, scientists, the U.S. Dept. of Education, and philanthropists.

Eloking writes: Canadian Prime Minister Justin Trudeau's Twitter account lit up today with a message all too familiar to many indie devs: Mr. Trudeau has made a video game, and he'd like everyone to play it. It was a cute bit of promotion for Hour of Code, the computer science education event masterminded every year by the Code.org nonprofit. While the Hour of Code websites hosts one-hour tutorials (in 45 languages) for coding all sorts of simple applications, game developers may appreciate that the lion's share appears to be game projects, like the one Trudeau modified into a sort of hockey-themed Breakout variant.

It happens every December. During "Computer Science Education Week," schools around the world dedicate a special hour towards getting kids excited about programming. But theodp writes: With Microsoft, Apple, and Google vying for the opportunity to put their products in front of tens of millions of K-12 students, The Register's Andrew Orlowski opines that the Hour of Code is turning into a giant corporate infomercial for kids. "Parents, such as the late Steve Jobs, tend to ration their children's use of technology," notes Orlowski. "But would Jobs, who consistently praised the value of broad liberal arts, approve of an hour of [Microsoft] Minecraft? It's doubtful." Google, he adds, is keen on dishing out its VR headsets to students and, not to be undone, Apple is also muscling in with an hour of code [and offering free workshops at Apple Stores].
This year Microsoft is even introducing a special online 'Hour of Code' edition" of Minecraft, according to the article, which points out that last year 31 million schoolchildren just spent their "Hour of Code" playing Minecraft.

theodp writes: A year after it paid $2.5 billion to buy Minecraft, Microsoft has announced a partnership with Code.org that makes a Minecraft-themed introduction to programming a signature tutorial of this year's Hour of Code, which hopes to reach 200 million schoolchildren next month in what the Microsoft-funded nonprofit is billing as the largest learning event in history. "A core part of our mission to empower every person on the planet is equipping youth with computational thinking and problem-solving skills to succeed in an increasingly digital world," said Microsoft CEO Satya Nadella in a press release, which also notes that "Microsoft is gifting Windows Store credit to every educator who organizes an Hour of Code event worldwide." Of the Minecraft tutorial, Code.org CEO Hadi Partovi gushed, "Compared to what you would otherwise be doing for school, this is, like, the best thing ever."

theodp writes: A year after it paid $2.5 billion to buy Minecraft, Microsoft has announced a partnership with Code.org that makes a Minecraft-themed introduction to programming a signature tutorial of this year's Hour of Code, which hopes to reach 200 million schoolchildren next month in what the Microsoft-funded nonprofit is billing as the largest learning event in history. "A core part of our mission to empower every person on the planet is equipping youth with computational thinking and problem-solving skills to succeed in an increasingly digital world," said Microsoft CEO Satya Nadella in a press release, which also notes that "Microsoft is gifting Windows Store credit to every educator who organizes an Hour of Code event worldwide." Of the Minecraft tutorial, Code.org CEO Hadi Partovi gushed, "Compared to what you would otherwise be doing for school, this is, like, the best thing ever."

theodp writes: Teaching U.S. K-12 kids their programming fundamentals in past Hours of Code were an IF-fy Bill Gates and a LOOP-y Mark Zuckerberg. Interestingly, the new signature tutorial — Star Wars: Building a Galaxy with Code — created by Lucasfilm and Code.org ("in a locked room with no windows") for this December's Hour of Code, eschews both IF statements and loops. The new learn-to-code tutorial instead elects to show students "events" after they've gone through the usual move-up-down-left-right drills. With the NY Times and National Center for Women & Information Technology recently warning against putting Star Wars in the CS classroom ("Attracting more female high school students to computer science classes might be as easy as tossing out the Star Wars posters," claimed an Aug. 29th NCWIT Facebook post), the theme of the new tutorial seems an odd choice for Code.org, whose stated mission includes "increasing [CS] participation by women." But if Star Wars is, as some suggest, more aimed at boys, perhaps Code.org has something up its sleeve for girls (a la last year's Disney Princesses) with another as yet unannounced signature tutorial that it teased would be "just as HUGE" as the Star Wars one. Any guesses on what that might be?

theodp writes: In an interesting contrast to the Disney princess-themed Hour of Code tutorial that 'taught President Obama to code' last December, Chile is kicking off its 2015 Hora del Codigo this week with a top-featured Blockly tutorial that teaches computer science by having kids drag-and-drop blocks of code to pick up dog poop. "Collect all the shit you have left your dog," reads the Google translated instructions for the final coding exercise. In its new video for the Hour of Code 2015 campaign, tech billionaire-backed Code.org notes that it's striving to reach 200 million schoolchildren worldwide by this December. Presumably towards that end, Code.org warns that it will penalize Computer Science tutorials that "work only in English."

theodp writes: Politico reports on how a tech PR blitz on the importance of coding in K-12 schools has won over President Obama, who's now been dubbed the "coder-in-chief" after sitting down Monday to "write" a few lines of computer code with middle school students as part of a PR campaign for the Hour of Code, which has earned bipartisan support in Washington. From the article: "The $30 million campaign to promote computer science education has been financed by the tech industry, led by Steve Ballmer, Bill Gates and Mark Zuckerberg, with corporate contributions from Microsoft, Google, Amazon and other giants. It's been a smash success: So many students opened up a free coding tutorial on Monday that the host website crashed. But the campaign has also stirred unease from some educators concerned about the growing influence of corporations in public schools. And it's raised questions about the motives of tech companies, which are sounding an alarm about the lack of computer training in American schools even as they lobby Congress for more H-1B visas to bring in foreign programmers."

theodp writes "Code.org, backed by Bill Gates and Mark Zuckerberg, boasts in a blog post that thanks to this week's Hour of Code, which featured a Blockly tutorial narrated by Gates and Zuckerberg, 'More students have participated in computer science in U.S. schools in the last three days than in the last 100 years.' Taking note of the impressive numbers being put up on the Hour of Code Leaderboards ('12,522,015 students have done the Hour of Code and written 406,022,512 lines of code'), the Seattle Times adds that 'More African American and Hispanic kids learned about the subject in two days than in the entire history of computer science,' and reports that the cities of Chicago and New York have engaged Code.org to offer CS classes in their schools. So, isn't it a tad hyperbolic to get so excited over kids programming with blocks? 'Yes, we can all agree that this week's big Hour of Code initiative is a publicity stunt,' writes the Mercury News' Mike Cassidy, 'but you know what? A publicity stunt is exactly what we need.'"

theodp writes "The weeklong Hour of Code kicks off tomorrow, with Mark Zuckerberg and Bill Gates doing their part to address a declared nationwide CS crisis by ostensibly teaching the nation's schoolchildren how to code. But a recent NY Times Op-Ed by economist Paul Collier criticizing Zuckerberg's FWD.us PAC as self-serving advocacy (echoing earlier criticism) serves as a reminder that Zuckerberg and Gates' Code.org and Hour of Code involvement is the Yin to their H-1B visa lobbying Yang. The two efforts have been inextricably linked together for Congress, if not for the public. And while Zuckerberg argues it's 'the right thing to do', Collier argues that there are also downsides to the tech giants' plans to shift more bright, young, enterprising people from the poorest countries to the richest. 'An open door for the talented would help Facebook's bottom line,' Collier concludes, 'but not the bottom billion.'"

the agent man writes "The Hour of Code event taking place December 9-15 has produced a number of tutorials with the goal to excite 10 millions kids to code. It's really interesting to contrast the different pedagogical approaches behind the roughly 30 tutorials. The University of Colorado's 'Make a 3D Game' tutorial wants to excite kids to code by focusing less on coding. This pedagogy is based on the idea that coding alone, without non-coding creativity, has a hard time attracting kids who are skeptical of computer science, including a high percentage of girls who think 'programming is hard and boring.' Instead, the 'Make a 3D Game' activity has the kids create sharable 3D shapes and 3D worlds in their browsers, which they then want to bring to life — through coding. There is evidence that this strategy works. The article talks about the research exploring how kids get excited through game design, and how they can later leverage coding skills acquired to make science simulations. You can try the activity by yourself or with your kids, if you're curious."

the agent man writes "The Hour of Code event taking place December 9-15 has produced a number of tutorials with the goal to excite 10 millions kids to code. It's really interesting to contrast the different pedagogical approaches behind the roughly 30 tutorials. The University of Colorado's 'Make a 3D Game' tutorial wants to excite kids to code by focusing less on coding. This pedagogy is based on the idea that coding alone, without non-coding creativity, has a hard time attracting kids who are skeptical of computer science, including a high percentage of girls who think 'programming is hard and boring.' Instead, the 'Make a 3D Game' activity has the kids create sharable 3D shapes and 3D worlds in their browsers, which they then want to bring to life — through coding. There is evidence that this strategy works. The article talks about the research exploring how kids get excited through game design, and how they can later leverage coding skills acquired to make science simulations. You can try the activity by yourself or with your kids, if you're curious."