Slashdot Mirror
Domain: technologyadvice.com
Stories and comments across the archive that link to technologyadvice.com.
Stories · 28
-
Your Next Allstate Inspector Might Be a Drone
New submitter cameronag writes: Following on the heels of EasyJet's plan to inspect planes with drones, insurance giant Allstate has received FAA clearance to test drones for insurance inspections. The company plans to use drones to inspect roofing, weather damage, and collapsed structures, among other things, and says the technology will ultimately speed up claims processing. -
IEEE Predicts 85% of Daily Tasks Will Be Games By 2020
cagraham writes "According to the Institute of Electrical and Electronics Engineers (IEEE), over 85% of daily tasks will include game elements by 2020. The organization, whose motto is 'Advancing Technology for Humanity,' looked at the growth of games in fields such as healthcare, education, and enterprise when preparing their report. Member Tom Coughlin summarized the findings, saying that 'by 2020, however many points you have at work will help determine the kind of raise you get or which office you sit in.'" -
Fire Destroys Iron Mountain Data Warehouse, Argentina's Bank Records Lost
cagraham writes "A fire at Iron Mountain's data warehouse in Buenos Aires left the facility 'ruined' and killed nine first-responders, according to the Washington Post. The origin of the fire is unknown. The facility was supposedly equipped with sprinkler systems, fire control systems, and had a private emergency team on standby. Among the records destroyed are Argentina's bank archives, the loss of which could have some surprisingly far-reaching implications." -
Google Testing Smart Appliance, Would Compete With Nest Thermostat
cagraham writes "Google is currently testing a web-connected thermostat, similar to the popular Nest Thermostat, according to The Information. The device would display energy usage details, and allow user's to control it from a web app. This actually marks the second time Google has ventured into home energy, after their PowerMeter web app that was shut down in 2011. Web connected devices could allow Google access to a treasure trove of data on people's daily habits and routines." -
Google Makes It Harder For Marketers To Collect User Data
cagraham writes "In a seemingly minor update, Google announced that all Gmail images will now be cached on their own servers, before being displayed to users. This means that users won't have to click to download images in every email now — they'll just automatically be shown. For marketers, however, the change has serious implications. Because each user won't download the images from a third-party server, marketers won't be able to see open-rates, log IP addresses, or gather information on user location and browser type. Google says the changes are intended to enhance user privacy and security." -
Amazon Uses Robots To Speed Up Human 'Pickers' In Fulfillment Centers
cagraham writes "The WSJ, combing through Amazon's Q3 earnings report, found that the company is currently using 1,400 robots across three of their fulfillment centers. The machines are made by Kiva Systems (a company acquired by Amazon last year), and help to warehouses more efficient by bringing the product shelves to the workers. The workers then select the right item from the shelf, box it, and place it on the conveyor line, while another shelf is brought. The management software that runs the robots can speed or slow down item pacing, reroute valuable orders to more experienced workers, and redistribute workloads to prevent backlogs." -
Swarm Mobile's Offer: Free Wi-Fi In Exchange For Some Privacy
cagraham writes "Startup Swarm Mobile intends to help physical retailers counter online shopping habits by collecting data on their customer's actions. Swarm's platform integrates with store's Wifi networks in order to monitor what exactly customers are doing while shopping. In exchange for collecting analytics, shoppers get access to free internet. Swarm then send reports to the store owners, detailing how many customers checked prices online, or compared rival products on their phones. Their platform also allows stores to directly send discount codes or coupons to shopper's phones." -
Over 20% of Online Black Friday Sales Came From Mobile Devices
cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year." -
BlackBerry's CFO, CMO, and COO Leave Company
cagraham writes "In a pretty major executive shakeup, BlackBerry's Chief Financial Officer, Chief Marketing Officer, and Chief Operating Officer have all left the company. It's unclear whether the changes were brought about by new interim-CEO John Chen in order to facilitate company change, or represent an abandon-ship style exit after BlackBerry's failed bid to go private. The company announced that the CFO position would be filled by current SVP James Yersch, but gave no word on the other vacancies." -
Construction Firm Balfour Beatty Considers Drone Workers
cagraham writes "International engineering and construction firm Balfour Beatty is considering using drones in order to construct walls and monitor work sites, among other things. Beatty CIO Danny Reeves, speaking at the Fujitsu Forum, said drones could improve efficiency and safety on sites. He also talked of implementing sensors that would monitor worker's stress levels and bodily functions, and notify management when they became less effective, or mistake-prone, on the job." -
Why Amazon Fights State Sales Tax, But Supports It Nationally
cagraham writes "The Wall Street Journal reported this morning that Amazon will begin charging customers in Connecticut, Massachusetts, and Wisconsin sales tax today, after fighting against it for years. Amazon now charges sales tax in 16 states, affecting roughly 163 million Americans. Yet despite Amazon's continued fight against sales tax on the state-level, they support a Senate bill that would allow all states to tax online retailers. It seems like a contradiction, but it's actually a calculated move to undercut rivals like eBay (who would have a far harder time dealing with sales tax laws), and even an unequal playing field (many states that tax Amazon don't tax other online retailers)." -
Facebook Testing Screen-Tracking Software For Users
cagraham writes "Facebook is currently testing software that would track user's cursor movements, as well as monitor how often a user's newsfeed was visible on their mobile phone, according to the Wall Street Journal. The additional data from such tracking would potentially let Facebook raise their ad prices, as they could deliver even more information about user's on-site behavior to advertisers, such as how long users hovered over specific ads. In order to analyze the extra data, Facebook will utilize a custom version of Hadoop." -
Google Testing Banner Ads On Select Search Results
cagraham writes "Google promised in 2005 to never "ever" put banner ads on their search results, but that appears to be changing. The company confirmed to SearchEngineLand that it is running a "small experiment" involving large-scale banners on searches for Southwest Airlines, Virgin Atlantic, and Crate&Barrel, among others. The ads are being shown in less than 5% of searches, and only in the US, for now. Interestingly enough, the Google exec who wrote the no banner ads promise was Marissa Mayer, now CEO of Yahoo." -
Square Debuts New Email Payment System
cagraham writes "Mobile payment company Square — best known for their smartphone credit-card swipers — has launched a new payment service called Square Cash. The service doesn't require users to sign up or make an account. Instead, they just email the person they'd like to transfer money to (with the amount as the subject), and CC 'cash@square.com.' Square asks the sender for their debit card info, and then sends a link to the recipient, who can transfer the money into any account they want within 1-2 business days." -
Grocery Store "Smart Shelves" Will Identify Customers, Show Targeted Ads
cagraham writes "Snack company Mondelez International (maker of Oreos, Trident, Cadbury eggs) will introduce so-called 'smart shelves' into store checkout aisles beginning 2015. The shelves will use Microsoft's Kinect software, in addition to other tech, to identify shoppers age and sex, and will then use that info to deliver demographically tailored advertisements. The shelves will be able to track engagement, monitor how long customer's watch each ad, and offer discounts if a customer is considering a purchase (weight sensors will tell the machine if you pick up a product). Mondelez says the software will only use and collect aggregate data, and will not record any video or photos." -
Facebook and Cisco Offer Check-In Service For Free Wifi
cagraham writes "According to TechCrunch, Facebook and Cisco are now expanding their joint "Facebook Wifi" program nationwide. The service directs customers who connect to a store's wifi to a landing page where they are encouraged to "check-in" to the business in order to be connected. While users can currently opt out of this and still be connected, the "skip this" button is noticeably difficult to find. The free software integrates with businesses existing routers and providers. Facebook provides reports to participating businesses as well, complete with anonymized aggregate data on the demographics of the customers who checked-in." -
Monsanto Buys Climate Corp. Envisions Big Data Farming
cagraham writes "Agriculture giant Monsanto has purchased the weather analytics firm Climate Corporation for over $930 Millionl. Climate Corp, a firm founded by ex-Google data scientists and software engineers, specializes in hyper-local weather prediction which they use to recommend risk-management and crop-insurance policies for farmers. Monsanto likely wants to use this technology to boost their big data farming systems, and help better market their genetically engineered crop seeds. This news comes the same day that Monsanto posted increased Q4 losses of $0.47 per share." -
Microsoft Azure Platform Certified "Secure" By Department of Defense
cagraham writes "Microsoft's cloud storage platform Azure received their first government certification yesterday, less than 24 hours before the official shutdown. The certification, which grants Azure 'Provisional Authority to Operate,' should make it easier for Microsoft to compete with rivals like IBM and Amazon Web Services for government contracts. The certification signifies that the Department of Defense, Homeland Security, and US General Services Administration have all deemed Azure safe from external hackers. Government cloud contracts are a lucrative market, as seen by Amazon's recent tussle with IBM over a $600M contract for a private CIA cloud." -
Facebook Delivers Viewer Engagement Reports To TV Networks
cagraham writes "Facebook has started delivering custom weekly reports to select TV networks, detailing the total amount of social interactions related to individual TV episodes.According to the Wall Street Journal, Facebook is using its data analytics to track the amount of times an episode is liked, shared, or mentioned each week. The data is then anonymized and delivered to networks. This comes a week after Twitter announced they were pursuing deals with major networks as well. Facebook may be trying to establish itself as a modern alternative to the traditional Nielsen ratings system, the current benchmark for gauging viewership." -
Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola
cagraham writes "According to consultancy firm Interbrand's latest 'Best Global Brands' report, Apple is now the world's most valuable brand, with an estimated worth of $98.4 billion. Since Interbrand began issuing the report in 2001, Coca-Cola has previously always claimed the top spot, but fell to third place this year, behind both Apple and Google. Tech companies now make up six of the top ten brands, but only 12 of the top 200. The report comes a week after Apple reported record sales numbers, moving 9 million iPhone 5s and 5Cs during their opening weekend." -
BitTorrent "Bundles" Create Cash Registers Inside Artwork
cagraham writes "BitTorrent has released a new file format called Bundle into closed alpha-testing today, according to VentureBeat. The format allows artists to embed a paywall inside of their work, and then distribute the art for free over BitTorrent. When users open the work they can listen or view part it for free, and are then prompted to either pay a fee, turn over their email address, or perhaps share the work over social media, in order to see the rest. The new format may ease artists concerns about releasing work for free and having to hope for compensation in the future. Artists who have already signed on include Madonna, The Pixies, and author Tim Feriss." -
Facebook Autofill Wants To Store Users' Credit Card Info
cagraham writes "Facebook has teamed up with payment processors PayPal, Braintree, and Stripe, in an attempt to simplify mobile payments. The system allows Facebook members (who have turned over their credit and billing info) to click a 'Autofill with Facebook' button when checking-out on a mobile app. Facebook will then verify the details, and securely transfer a user's info over to the payment processing company. The move is likely aimed at gathering more data on user behavior, which can be used to increase the prices Facebook charges for mobile ads. Whether or not the feature takes off however, will depend almost entirely on how willing users are to trust Facebook with their credit card data." -
StumbleUpon Claims They've Stumbled Onto Profits
cagraham writes with this excerpt from Technology Advice: "In an interview with Bloomberg, CEO Mark Bartels says that StumbleUpon is now profitable, and expects to grow their revenue by 33% this year, up to $40 million. The service has been around since 2001, was briefly owned by eBay,and earlier this year cut its staff from 120 to 70. According to Bartels, a huge increase in mobile usage has led to the turn-around, and they now have over 100,000 advertising clients. Still, they didn't provide any hard profit numbers to Bloomberg, so you'll have to take them on their word that they've successfully monetized." -
Hulu "Kicking Back Into Action" Says CEO, Adding New Content
cagraham writes "While rival Netflix dominated the news this summer with original programming and content deals, the only news from Hulu was a July announcement that they might be sold off. Parent companies Disney, 21st Century Fox, and Comcast seem to have decided against that now, and acting CEO Andy Forssell says they're 'kicking back into action.' The main take is that they've signed an agreement with the BBC to add show like Sherlock, MI-5, and Doctor Who, although the deal isn't exclusive, and the shows are already on other streaming services." -
Tumblr Follows Instagram - Reveals Plan For More Ads
cagraham writes "Following close on the heels of Instagram's advertising announcement last week, Tumblr has signed an agreement with analytics firm DataSift to provide info to advertisers on user behavior. According to Yahoo! CEO Marissa Mayer, who oversaw the recent $1.1 billion purchase of Tumblr, advertising on the site will become increasingly prevalent throughout 2014. DataSift will provide advertisers with info on the 5.5 billion interactions that occur on the site each day. This makes Tumblr the latest in a slew of recent tech companies to turn towards targeted ads in an attempt to generate revenue." Twitter is another customer of DataSift. -
Why iTunes Radio Could Take Down Pandora
cagraham writes "Pandora has been the standard for internet radio since it launched in 2000, and just announced the appointment of new CEO Brian McAndrews. They claim they're not worried about Apple, but iTunes' massive user base (575 million), content deals, and cheaper pricing options should give them legitimate reason for concern. Can Pandora survive iTunes Radio? Do a-la-carte options like Spotify make any internet radio service irrelevant?" -
Instagram Rolls Out Plan For In-Feed Advertisments
New submitter cagraham writes "The currently ad-free Instagram has announced a plan to monetize its services by selling premium placement to brands. 35 year old Emily White is in charge of making Instagram profitable, according to the Wall Street Journal. The move shows the new priorities of parent-company Facebook, who now has to worry about appeasing shareholders, as well as fending off rivals such as Twitter. Whether Instagram's young and growing user base will balk at the ads, or even notice them, remains to be seen." -
Angry Customer Buys Promoted Tweets To Bash British Airways
An anonymous reader writes "After the airline lost his father's luggage (and presumably was less than helpful in resolving the issue), one man decided to use Twitter's self-serve ad platform to issue a warning to fellow travelers in the New York and UK markets. The tweets have gotten the attention not only of media outlets, but also of fellow airlines. A JetBlue executive even retweeted it. While companies use the platform to target customers, it's interesting to see it being turned around."