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Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola
cagraham writes "According to consultancy firm Interbrand's latest 'Best Global Brands' report, Apple is now the world's most valuable brand, with an estimated worth of $98.4 billion. Since Interbrand began issuing the report in 2001, Coca-Cola has previously always claimed the top spot, but fell to third place this year, behind both Apple and Google. Tech companies now make up six of the top ten brands, but only 12 of the top 200. The report comes a week after Apple reported record sales numbers, moving 9 million iPhone 5s and 5Cs during their opening weekend."
"Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?"
Now that those brand-names raise only bile for me when I hear them, it figures the accountant class would value them.
that's weird since Apple's stock is trending down over the last year, and coke is trending up .
The Kruger Dunning explains most post on
Or does that joke make more sense with s/Coca-Cola/Pepsi/g ?? ^_^
Way too many sheeple buying apple products nowaday's and being rammed up the ass by Steve jobs ghost as he shove's his ectoplasm ghost cock up your ass so you enjoy apple products and wear turtlenecks and pretend you are a hipster!
Soon they will replace Christianity as the #1 religion.
It's about time. Coca Cola merely sells sugar water.
You see? You see? Your stupid minds! Stupid! Stupid!
I can't wait to hear how the pundits will spin this as yet more evidence that Apple is a has-been company. Probably something along the lines of, "See? Apple is nothing but a cult! This proves it, and thus they are propped up by the Apple-faithful, not real people," or maybe, "This shows that Apple has abandoned innovation to focus on profits." And then there's the old favourite, "This would never have happened while Steve Jobs was alive!"
If there is bad news about Apple, it means Apple's doomed.
If there is neutral news about Apple, it means Apple's doomed.
If there is amazingly fantastic news about Apple, it still means Apple's doomed.
Dan Aris
Not sure if serious or trying to parody the apple is doomed straw man crowd. I have hardly seen any claim that Apple is doomed or dying, except that some Apple-defenders keep bringing this up in any discussion that is about something they perceive as negative against Apple. Fx you can't talk about the fact that Android/Samsung sales and marketshare is racing ahead of Apple without someone aggressively putting the words Apple is dying in your mouth, and then proceed to attack this straw man. Samsung doing better than Apple doesn't mean they are dying, it just means Samsung is doing better. Full stop.
Of course. I has to be FAITH.
Samsung doing better than Apple doesn't mean they are dying, it just means Samsung is doing better. Full stop.
Quotes like this add to the 'Apple is Doomed' mantra.
Apple makes more profit from smartphones than every other manufacturer in the world (including Samsung) combined. Raw marketshare by selling low-cost devices isn't Apple, evident by the pricing of the 5c.
Having had to go through the process of creating Apple IDs and using false information*, not to mention the harassment Apple foists upon people who use their phones, and now finding they've automatically shoved out iOS 7 on new phones with no way to downgrade**, all I can say is their user experience just plain sucks.
If you wanted people to choose a title and phone number, why wait until they're installing an app to prevent them from continuing until they provide the information?
If they wanted people to choose 3 security questions, why wait until you're installing an app and not let them bypass that requirement? It's not their phone, it's the end user.
Linus' quote keeps coming back to be more and more true: You don't break userspace.
By their ineptness, Apple has officially become the new Microsoft.
* Have to use false information because these are for corporate use and apparently the 'geniuses' at Apple can't figure out a way to allow for corporate information to be used so I have to input false information to create IDs.
** The security software we use has not yet been approved for iOS 7 and as of today it appears the new phones are shipping with the new OS with no way to go back to the good version.
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
Samsung doing better than Apple doesn't mean they are dying, it just means Samsung is doing better. Full stop.
Quotes like this add to the 'Apple is Doomed' mantra.
Really?? That is what you read in that sentence?? Wow, just wow, ok I got it - every positive word or fact about anything non-Apple means that I'm claiming Apple's doom.
Apple makes more profit from smartphones than every other manufacturer in the world (including Samsung) combined. Raw marketshare by selling low-cost devices isn't Apple, evident by the pricing of the 5c.
And I've never claimed otherwise. No one have. You should Google straw man. But I do find it puzzling that people are cheering on extreme profits being extracted from the customers as a good thing. Myself I don't find this a thing to cheer on regardless of who are doing it. Healthy business yes, anything more - bring on the competition.
that statement has soooo much irony.
For one, he said that to John Sculley to get him away from Pepsi.
Sculley was one of the people who got Steve booted out of Apple and led to its downfall in the 90s (I WISH I bought the stock then!!!!).
And the fact that Apple is basically a luxury brand - well deserved -now, at least. Their products in the late 90s were shit - let's face it. I wish I never bought one of the 'flavor' Macs!
With Android and other tablet brands catching up (Samsung, Kindle Tablet), the only reason to buy Apple now is for the name and the large number of apps - which is rapidly disappearing. And I'd like to point out, there's many more free apps on other platforms from iOS - programs that do the same thing for the same quality that cost $0.99 or more on iTunes are free on Google Play.
Apple has a brand following that rivals everyone - Harley Davidson is pretty close, though.
There's more, but I'm at work and I have to figure out what will happen if the Republicans shut down the Government tonight.
...the iphone GPS is good enough (as opposed to my old Android, whose GPS was worthless. YMMV, of course). And I'm guessing you don't carry your Garmin with you everywhere you go. The ultimate Swiss army knife is, of course, silly, but millions of people us iPhones every day. They may not be the best at anything, but they do a lot of things pretty well, and that's powerful.
Never let a lack of data get in the way of a good rant.
"Samsung doing better than Apple..."
What exactly does this mean? Profits? Samsung beat Apple in *one quarter* (barely) when the S4 just came out and the iPhone 5 was more than 6 months old. In any 4 quarters, Apple still beats Samsung in smartphone profits and the gap will likely widen this quarter.
And keep in mind that Samsung has churned out dozens of phone models (including cheap models that help them shore up profits by sheer volume) and released them in many more markets than Apple. It's like bragging that you beat Usain Bolt in a 100 meter dash while he had two broken ankles. Does that really prove how fast you run? It certainly doesn't mean you're slow, but are you really faster than Usain Bolt?
Hyundai and Kia make more cars than BMW. They're also "catching up" in profits: . And yet, how many people draw comparisons between the two companies saying that Hyundai is "doing better" than BMW? By making the comparison, you are implying that the success of one company is going to hurt the success of the other.
"The only normal people are the ones you don't know very well."
There are two things Apple does right which IMHO, few companies are doing on the consumer level:
1: Customer support. Apple's hardware isn't 100% perfect. However, Apple's CS is a lot better than the competition on the Joe Consumer level. For computer companies, you need to enroll in business level "gold" support for a similar level of service. Try to call into another PC provider with a question, expect to either be hung up on, or be handed over to a "consultant" division for $250/hour.
2: Quality. While virtually every other company has been cutting corners like everything has to be a circle [1], Apple has kept from "cheaping out". This is extremely rare these days where "they don't make them like they used to" is the motto for virtually every product one buys today.
[1]: The perception that name brand hand tools with an lifetime warranty made now are far worse than the same tools made 20 years ago is an example of this.
Your security software vendor wasn't on the ball enough to port to iOS 7 in time, even though they had plenty of time to do it, and this is Apple's fault why?
I live ze unknown. I love ze unknown. I am ze unknown.
No need to "estimate" Apple's worth. You just multiply the number of outstanding shares by the stock price and you get the exact value of the company according to the "free market".
However, since Apple's stock is down almost 1/2 in the past year, I don't see how it's possible that suddenly in September of 2013 Apple has become the world's most valuable brand.
It sounds like "Interbrand" consultancy might just have a client in Cupertino, that hopes some well-placed "Apple is #1" stories will shore up a dropping stock price.
Here's a stock chart for AAPL, in case you want to check for yourself.
http://finance.yahoo.com/echarts?s=AAPL+Interactive#symbol=aapl;range=20120924,20130923;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined;
You are welcome on my lawn.
Does anyone seriously think Apple has a higher economic value or better brand recognition than Google? What planet do these people live on? Over 90% of internet users use Google services on a daily basis. Hell, Google even makes the biggest mobile OS (58% of the market, versus Apple's 32%), and that's Apple's main market, presently.
This usually happens right before the company tanks. Also, huge edifices as home office/campus are another deadly sign. poof! It'll be over before you know it Apple.
Organization? You must be joking..
"Brand" and "Knock-off" should be carefully used in the same sentence.
For 10 seconds I thought that Apple was branching off and selling some new cola that tastes like Coke(tm).
Wearing pants should always be optional.
Here's a better question: why doesn't iOS 7 work with iOS 6 compatible apps?
That officially rules Apple out of being "the new Microsoft:" Microsoft has never been dumb enough to break existing apps on their OSes. If there's one thing Microsoft deserves credit for, it's the ridiculous extents they go through to make sure old apps keep working.
Apple is the exact opposite way: if you allow Mac OS X to upgrade your iOS development environment, you will entirely lose the ability to target anything except iOS 7. There is no way to go back, other than to find "pirated" sources of older versions of Xcode. (Xcode is free, so "pirated" isn't quite the right word here, but you know what I mean - sources that don't use the Apple app store.)
You are in a maze of twisty little relative jumps, all alike.
I suspect you might want to actually learn something about the device you're using and how to deploy it.
What does filling out information on a web page have to do with using a device? It doesn't except for the fact one has to fill out the information to use the device.
Expect Apple doesn't force you to upgrade your iOS, and you can downgrade for a limited time frame, and could have restored from a previous backup.
I received a new phone today which is running iOS 7. There is no way for me to put 6.xx on the phone so it can be used now. Thus, Apple is forcing an upgrade.
and could have restored from a previous backup.
As stated above, it's a new phone so no backup. Further, for security reasons, we don't use iCloud on any of our phones.
But go on being shitty IT.
Sounds like I know what I'm talking about and you don't. So who's the shitty IT now?
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
this is Apple's fault why?
Because Apple didn't ask them if they wanted the upgrade shoved down their throats; they just pried their jaws open and pushed it in.
Customer Support, Quality, User Interface Design and Application Development. Those are the four things that Apple does right.
Their status as the new Microsoft has been cemented by the fact that you may find them completely unresponsive to and unsuitable for your needs, but you bought them anyway.
In SOVIET RUSSIA... erm...NSA AMERICA, the Internet logs onto YOU!
Because you can't install the version of the OS you want on your device!
I can install any Cyanogen version I'd like on my phone that it will run. Or whatever other flavor of Android I'm into. Same for my Android tablets.
That said, I did upgrade my iPad this weekend to iOS 7. I am not wild about the new icon set, but other than that I figure there's better security, performance tuning, etc. I wasn't happy that it asked me to set up a security code - which I would promptly disable because my 3 year old uses it to watch videos (think dvd player without finger-smudged dvds). It occurred to me that the home button finger-print reader would increase security in my use case.
Hear, hear. Damn them for not being able to accommodate every possible obscure need and edge case!
Are you really just now discovering that "they've automatically shoved out iOS 7 on new phones with no way to downgrade"? You mean, they are SHIPPING NEW DEVICES with the new OS, just like they've done the previous FIVE TIMES -- i.e., EVERY TIME -- they've released a new model?
If you really, really, really needed devices with iOS 6, you had 10 days between the announcement of the 5c/5s and the first availability date to buy, and judging by history, you had MONTHS notice that new devices with the new system were coming in summer or early fall. EVERY iPhone has been released within the same 4-month window.
iPhone release dates:
1st gen: June 29, 2007
3G: July 11, 2008
3GS: June 19, 2009
4: June 24, 2010
4S: October 14, 2011
5: September 21, 2012
5C and 5S: September 20, 2013
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
"Samsung doing better than Apple..." What exactly does this mean? Profits? Samsung beat Apple in *one quarter* (barely) when the S4 just came out and the iPhone 5 was more than 6 months old. In any 4 quarters, Apple still beats Samsung in smartphone profits and the gap will likely widen this quarter.
So, the sentence right before the one you cut out talked specifically about sales and market share. So let's assume there was a context. And it is just a simple irrefutable fact that Samsung has higher sales and market share. There shouldn't be any reason to put any feelings into this. I don't care about Samsung at all, and I don't have one. But it is still a fact.
And keep in mind that Samsung has churned out dozens of phone models (including cheap models that help them shore up profits by sheer volume) and released them in many more markets than Apple. It's like bragging that you beat Usain Bolt in a 100 meter dash while he had two broken ankles. Does that really prove how fast you run? It certainly doesn't mean you're slow, but are you really faster than Usain Bolt?
I have not claim otherwise in any way or form. You are attacking your own straw man.
Hyundai and Kia make more cars than BMW. They're also "catching up" in profits: . And yet, how many people draw comparisons between the two companies saying that Hyundai is "doing better" than BMW? By making the comparison, you are implying that the success of one company is going to hurt the success of the other.
You have never seen a car sales statistics with brands like Toyota on the top and BMW well down the list? With corresponding articles saying that car brand x this quarter increased market share, car brand y decreased share. I have all the time. The difference is, there isn't a lot of BMW supporters that starts screeming "stop claiming BMW is doomed and dying!!!!" every time somebody calls out the fact that Toyota sells more cars. It is a mind-boggling reaction to what is actually being said. Especially when people later keep talking about "all the people talking about Apple dying" when the only ones who have been doing that are themselves..
if you allow Mac OS X to upgrade your iOS development environment, you will entirely lose the ability to target anything except iOS 7
No. It's just that the new default is to build armv7(s) + arm64, and arm64 is not supported on previous iOS versions. Build for 32 bits architectures only, and you will be able to choose older targets.
I have discovered a truly marvelous proof of killer sig, which this margin is too narrow to contain.
No one ever got fired for buying Apple!
The ranking is useless. They only *now* give Apple this prestigous spot. If they deserve it *now*, they deserved it long ago. In my experience the Apple brand seems to have reached a saturation point.
Also, I'm having a hard time seeing how IBM factors so highly. Most of the rest in that list have direct consumer businesses and therefore a much wider scope of the market. IBM has a relatively more narrow focus and any brand perception in the general populace is mostly a moot point.
And fuck all you Apple knob-slobbers too.
Nobody else seriously gives a shit about your little cult platform.
Here's a better question: why doesn't iOS 7 work with iOS 6 compatible apps?
That officially rules Apple out of being "the new Microsoft:" Microsoft has never been dumb enough to break existing apps on their OSes. If there's one thing Microsoft deserves credit for, it's the ridiculous extents they go through to make sure old apps keep working.
Apple is the exact opposite way: if you allow Mac OS X to upgrade your iOS development environment, you will entirely lose the ability to target anything except iOS 7. There is no way to go back, other than to find "pirated" sources of older versions of Xcode. (Xcode is free, so "pirated" isn't quite the right word here, but you know what I mean - sources that don't use the Apple app store.)
While I agree with what you are saying, it is possible to install older versions of XCode right from the Apple Developer portal. In fact, I have XCode 5 and 4.6.3 installed both on my machine right now. I am using both actively, as I need to fix bugs for my client who is stuck at 6.1, and also work on making the app usable for iOS 7.
First we get the ultrasaturated green in iOS7, and now blinking squares of ultrasaturated red to obfuscate what would otherwise be fully detailed in a table.
There's a reason that everyone hated the blink tag and MySpace. It appears the design philosphy is, however, alive and well in marketing.
For those who would prefer not to burn their eyes out: http://www.interbrand.com/en/best-global-brands/2013/top-100-list-view.aspx
Is it just my observation, or are there way too many stupid people in the world?
Fluff, fantasies and hot air, that's how I see these kind of evaluations.
How do you "evaluate" a brand's worth? can I approach Apple with 98.4 billion dollars and buy all rights to their Brand? Do these values mean anything?
I mean besides allowing market specialists to clock more work hours and another opportunity for CEOs and shareholders to congratulate themselves.
Here's a better question: why doesn't iOS 7 work with iOS 6 compatible apps?
iOS 7 works perfectly fine with iOS 6 and earlier apps.
What does filling out information on a web page have to do with using a device? It doesn't except for the fact one has to fill out the information to use the device.
You complained about having to make up info to get Apple IDs for corporate devices, which shows you have no idea how to actually deploy said devices in a corporate environment. At worst you have to setup a business account and then use Apple's tools to deploy the configuration to the devices. Hell, there's a number of MDM solutions that cover the same thing. You could setup individual Apple IDs for users, but again, that's the bad way of doing things.
I received a new phone today which is running iOS 7. There is no way for me to put 6.xx on the phone so it can be used now. Thus, Apple is forcing an upgrade.
That is not an upgrade, that is a downgrade from the current iOS to a previous version. There's a bit of a difference in the IT world. You also can downgrade to iOS6 with an iPhone 4. Even better yet, you should probably stop using a shitty vendor that can't upgrade apparently business critical software in a timely manner. Also learn to plan, I really can't be bothered to go into the multitudes of issues you seem to have in this area.
Sounds like I know what I'm talking about and you don't. So who's the shitty IT now?
You are clearly the shitty IT.
How did this SlashBI trash get into a main channel here?
Oh, "Apple". Never mind. Carry on.
Welcome to the Panopticon. Used to be a prison, now it's your home.
Customer Support, Quality, User Interface Design and Application Development. Those are the four things that Apple does right.
...and good industrial design. Our *five*...no... *Amongst* our weapons.... Amongst our weaponry...are such elements as customer support, quality.... I'll come in again.
If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").
That is one of the best descriptions I have read. With all the positive aspects of what Apple did and didn't do. Good work.
You are probaly just missing the iPhone part though, but I guess everybody knows that already. The iPad always running into trouble and getting more delayed, but parts of an early version became a prototype of iPod touch which started to look like a phone and would be really simple to add phone functionality to, so they did. Plus the american market was in the iron grip of the carriers, so they never got the best Asian or European phones, which meant the iPhone could enter the US market as a revolution on the market place eventhough the first version iPhone by European or Asian standards was a rather low featured feature phone.
but where are the Chinese?
The 2 brands represent an amusing kinship in the "empty calorie" sense, and yes I consider Apple the "empty calories" of the computing World.
Shiny GUI's, hyperactive icons, NSA level security and a marketing department that spins that 5 year old "innovation" harder than an ageing belly dancers tassels.
You've given Apple your facial data, your geographic position, your deepest social connections, your marketing preferences (as well as a grocery list of preferences you would rather no one knew), so why not show your bovinian approval and give up the fingerprints too?
"If any question why we died, Tell them because our fathers lied."
iOS 7 seems to be one of there buggier releases. So I wouldn't be so quick to blame a vendor.
Of course this all depends on what 'plenty of time is'. For it to be 'plenty of time' it need to be a year, min.
The Kruger Dunning explains most post on
Buying a new phone with the latest release is not getting an UPGRADE.
If you had a phone before iOS 7, then you could upgrade that or not.
That pretty god damn stupid to call a new phone with anew OS 'upgrading'.
The Kruger Dunning explains most post on
Don't care either way. I prefer Pepsi.
I thought Apple knocked off Xerox.
Microsoft goes to incredible lengths for backwards compatibility, yet most of the XP era programs that my clients use don't work AT ALL with with Windows 7 (and likely never will at this point). I installed an XP VM on their Ubuntu server to handle those apps after literally years of waiting to see if Win7 updates would allow any of their software to work. Now they are ready to upgrade to Ubuntu with their newer desktops, considering they have no reason at all to stick with Windows and suffer yet more critical apps breaking in the upgrade process, and they've already switched to Open Source alternatives for their peripheral software needs.
Budweiser makes more profit from beer than every other brewer in the world combined. Your point has been noted and validated.
It was an iPhone 5, with a 2-year contract. Now Apple is the world's most valuable brand. COINCIDENCE?!?
You're welcome, Apple. In exchange for me nudging you over the top, I expect my next iPhone to be free.
This kind of action is THE reason that apple is not drowning in legacy support like windows. Apple dumped EVERYTHING when the switched to UNIX with OSX. Does anyone think that was a bad idea? I don't know anyone who develops anything that isn't a windows program on anything but a mac (ok, I'm sure they exist, linux is a thing also, but personally, in my office? none.).
Does it screw over some users? Sure. Is it really probably an ok policy in the long run? Yes.
Only a decade or so ago, Cisco was the world's most-valuable company.
To knock something off especially when discussing the relationship between two or more companies generally means to copy or replicate something they've done under your own brand name. Poor wording for a title...maybe try "usurps" or something else interesting.
That Apple is a more vulnerable brand in the long run than Coca Cola.
Donte Alistair Anderson Roberts - hi son!
Karma: Chameleon
It was IBM who "popularized" the PC among the ranks of accountants and economists and statisticians and MBAs who never felt the magic of the cramped Apple II keyboard or the 40 column display with no lowercase letters. These dullards constituted a far larger market than Apple commanded until the distant dawn of gadget manna.
For the tablet, some company that loomed large in the public imagination needed to step up and offer legitimacy that this wasn't just a niche product doomed to forever remain a niche product, just as IBM did with the original PC—this while Xerox already had the bones of the Apple Lisa/Macintosh with mice and networking in an advanced state of development within their research lab.
Funny how the worm turns.
The entirely of the PC revolution was set in motion by a combination of Leibniz/Babbage and the invention of solid state semiconductors and would have unfolded much as it has without any of the companies we know today who muscled their way into the vanguard of brand recognition by some combination of skill and luck (far more luck than usually admitted in the retrospective hagiography).
Fifty years later, we arrive at Apple's founding moment:
Innovation is a fifty-lap relay race around a marathon track. I'd also give props to Colossus, System/360 (mainframe), the Unix philosophy, and the massive scale of Google's data center search appliance (cloudframe). Apple never made it into this league.
The scope of PRISM is a big surprise? To anyone? Really?
It's pretty obvious with Coke that cultivating their global brand was their core innovation. This is less obvious with Apple, but closer to the mark than most suppose.
How Amazon Followed Google Into the World of Secret Servers
This was at least as central to Google's business model as their brand-building Page Rank algorithm. And it requires building a robust data-center OS.
If I had to name one thing that Apple innovated outside of brand/fit-and-finish (and gleanings from NeXT) while doing the lion's share of the work themselves, it would be this:
We can live without technology, particularly if it is too expensive to replace.
However, food or refreshment is a consumable, within the reach of everyone's means. Therefore, as Idevice sales taper off, Apples shares will drop like a lead ballon. Apple will have to divest itself, perhaps by buying shares in Coke.
Coke will be around in 100 years. No so my prediction for Apple.
Leslie Satenstein Montreal Quebec Canada
and don't want to carry a Garmin around for those rare times when it's needed. But I do agree that Garmin in the car beats a phone by a mile. Happily, we can have both!
Never let a lack of data get in the way of a good rant.