Domain: youtube.com
Stories and comments across the archive that link to youtube.com.
Stories · 2,039
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Microsoft Makes Millions Renting Campus Space to Vendors
theodp writes "In a move that would do Bill Lumbergh (YouTube homage) proud, Microsoft has been pulling in about $25 million a year through its unusual practice of charging its vendors for occupying office space on its campus while working on Microsoft projects, according to the real estate firm that manages the program. And that's before a planned July 1st rate increase that Microsoft informed vendors of earlier this week, which will boost the 'chargeback' rate for its 'shadow workforce' from $450 per month ($5,400 per year) for every workstation to $510 per month (or $6,120 per year). So, is there a discount if you're moved downstairs into Storage B?" -
Microsoft Makes Millions Renting Campus Space to Vendors
theodp writes "In a move that would do Bill Lumbergh (YouTube homage) proud, Microsoft has been pulling in about $25 million a year through its unusual practice of charging its vendors for occupying office space on its campus while working on Microsoft projects, according to the real estate firm that manages the program. And that's before a planned July 1st rate increase that Microsoft informed vendors of earlier this week, which will boost the 'chargeback' rate for its 'shadow workforce' from $450 per month ($5,400 per year) for every workstation to $510 per month (or $6,120 per year). So, is there a discount if you're moved downstairs into Storage B?" -
How Could Swarms of Robots Help Humanity?
ceview writes "Researchers at Sheffield Centre for Robotics have demonstrated that a swarm of 40 robots can carry out simple fetching and carrying tasks. This is done by grouping around an object and working together to push it across a surface. They believe that this could provide opportunities for us mere humans to harness such power to do all sorts of things like safety — what like catching falling workers perhaps? Youtube action here." -
Roku Finally Gets a 2D Menu System
DeviceGuru writes "Many of us have griped for years about Roku's retro one-dimensional user interface. Finally, in conjunction with the release of the new Roku 3 model, the Linux-based media streaming player is getting a two-dimensional facelift, making it quicker and easier to access favorite channels and find new ones. Current Roku users, who will now begin suffering from UI-envy, will be glad to learn that Roku plans to push out a firmware update next month to many earlier models, including the Roku LT, Roku HD (model 2500R), Roku 2 HD, Roku 2 XD, Roku 2 XS, and Roku Streaming Stick. A short demo of the new 2D Roku menu system is available in this YouTube video." -
Interviews: James Randi Answers Your Questions
A while ago you had the chance to ask James Randi, the founder of The James Randi Educational Foundation (JREF), about exposing hucksters, frauds, and fakers. Below you'll find his answers to your questions. In addition to his writings below, Randi was nice enough to sit down and talk to us about his life and his foundation. Keep an eye out for those videos coming soon. Human Progress?
by eldavojohn
Sometimes when I see tabloids and crap at grocery stores I wonder if humanity is really making progress in the skepticism department. I think there are more people today that are skeptical of all things paranormal than there were years ago but I believe that only because the population has been increasing. Percentage-wise, I fear we may still be at the level humanity has been at throughout history. You can find writings dating way back of people who were "in the know" about what was fake and what was real. As science has increased our realm of knowledge, it seems that paranormal seekers have just found it in other mediums. So what is your opinion on humanity's track record for belief in the paranormal versus skepticism? Have we made progress? Are we forever doomed to deal with a percentage of the population who want to believe?
Randi: It's hard to say, but I think that yes, we're always going to have irrational attitudes to deal with. It is what I’ve called the whack-a-mole problem of skepticism. You have to keep fighting back the nonsense every time it pokes its head out. Judging by the mail and email we receive, I believe we're making substantial progress, however.
query
by LokiSteve
What's the most dangerous lie perpetuated by the people you bust?
Randi: Spurious claims of healing, which directly misdirect and misinform those who are most vulnerable. This is why we support the important work of the Science Based Medicine project and Dr. Steve Novella and the rest of the doctors. The JREF just came out with books on pseudoscientific medical claims, so-called “complementary and alternative medicine,” or CAM, in coordination with them. These are topics like homeopathy and naturopothy. Many other titles on other CAM topics are forthcoming in the months ahead.
Best fraud?
by TrumpetPower!
Mr. Amazing, Of the various people who've tried for the prize, which one do you think would have made the best entertainer / carnie / whatever had he or she not been so serious about the reality of the trick?
Randi: None of them have been very entertaining except Uri Geller, who has gone a long way on a 4-trick repertoire...
risks of cash rewards?
by Jodka
When offering a $1 million reward to anyone who successfully demonstrates proof of the paranormal you risk failing to debunk some paranormal claims, not because paranormal activity actually exists, but because the ruse is either so technologically advanced or clever that investigators fail to identify the means of deception. How concerned were you about this possibility and have you ever had any "close calls" where you almost failed to discover the trick?
Randi: I have never been very concerned about that. The "means of deception" have never been especially difficult to solve, though I rather wish that a really clever operator would come my way just to provide a bit of a challenge.
Placebo Effectiveness of faith healing
by Bananatree3
Through your years of research on faith healing, homeopathy and other "magical" cures...have you found some of them more "effective" than others due to the Placebo Effect? Many people have superstitions, charms and other things they personally believe bring them good luck...and I wonder how much of this magical healing and luck bringing is real due to the Placebo Effect. Of course it is not "magic", but the power of a Placebo is still statistically valid in certain cases it seems.
Randi: Re the placebo effect, it only makes you feel better momentarily. The question I ask: "do you want to actually BE better, or only FEEL better?"
Can a Christian or theist be a skeptic?
by irenaeous
I ask this because I used to regard myself as a Christian skeptic. While I support what you do and much of the work of the skeptical movement, I now no longer make that claim because current skepticism seems joined at the hip with atheism. I am sure you know, one of the early leaders of the skeptic movement, Martin Gardner, was a theist and a self professed liberal Christian. Are people like Martin Gardner welcome in the movement today. And, as a Christian I thank you for exposing the televangelist faith healing frauds.
Randi: First, I never knew of Martin as a Christian, though he was a theist. He told me that he had no evidence at all for his theism, but it simply made him feel better - which I granted him, easily. You certainly do not need to be an atheist to be a good skeptic, as JREF president D.J. Grothe has argued before on randi.org.
Is it true
by Intrepid imaginaut
Is it true that your organisation is a front to attract the mystically endowed and drain them of their powers to feed the unholy appetites of a cabal of dark theurgists and further their quest to challenge the illuminati for control of the mortal world, leading ultimately to human sacrifice, dogs and cats living together, and mass hysteria?
Randi: How did you ever figure that out? I thought we were doing such an effective job at the cover-up.
repercussions?
by poetmatt
Have you ever had significant repercussions from debunking what is essentially garbage? Have people ever actually threatened you for supposedly crushing any livelihoods, which were then based on fraud?
Randi: No, and yes. Lots of threats over the years, but no action...
Is it possible to eliminate magical thinking?
by iris-n
Have you ever succeeded in changing someone's beliefs in pseudoscience? Do you think that it is possible to do so in a large scale, to move humanity towards a more rational way of thinking? Sorry for the down tone, but I have plenty of experience in failing to convince people of the falsehood in astrology, homeopathy, acupunture, etc., and very little in succeeding.
Randi: 3 questions... #1, no, it will always be with us to a greater or lesser extent. But so will many other problems, and that doesn’t mean we just give up and ignore them. Firefighters never give up because there will always be a new fire to put out. #2, yes, frequently, judging from the responses we receive. #3, eventually, and that is why I started The James Randi Educational Foundation, in order to continue and expand on the work I have been doing for decades...
I've always wondered
by mog007
What's your favorite magic trick?
Randi: This is one of those "what's your favorite color" questions... Or "favorite movie, favorite country, favorite song..." If I answered it, would you know what I was talking about? I guess my answer would be “the next trick that would work!” Seriously though, it is probably a mindreading trick I invented involving any book randomly chosen from a bookshelf, and that could be at a bookstore, a library or someone’s home. I have been performing it for many decades.
Your best performance?
by TrumpetPower!
Most people know you for your work laying bare the schemes of fraudsters, and not enough people realize that you really are as good as your stage name. What's the best show you've ever performed that's been recorded and how can we see it?
Randi: I've no idea, really. I've been performing for more than 75 years, and I've done thousands of performances, of which only a very small fraction were recorded. I guess that favorites would include my appearance on Happy Days, or performing the first card trick from outer space with astronaut Ed Lu. But again, there were so many that it is hard to say.
Tell a good anecdote
by vlm
I ask all the "computer programmer" interview types for their proudest chunk of code, in your case I'm just asking for the coolest anecdote / story / bust / event. Not a one liner and not a novel, just a paragraph or so about the coolest most interesting single incident / anecdote you were involved in. Here's one paragraph on your coolest/favorite single incident.
Randi: I am happy to say that I share a number of such anecdotes in the new feature length documentary being made about me called An Honest Liar. Take a look!
Legacy
by abies
While we all hope you will live as long as possible and continue your work, do you think that somebody will pick up your legacy and continue to debunk the fraudsters when you are not longer able to? Do you have trusted people to whom you are willing to hand over the responsibility, both financially and skill-wise?
Randi: I'll depend on my team at the JREF continuing after I'm no longer here, and I trust that it will. (It needs your support to do so, and I’m unapologetic saying so.) The JREF is a great group of people who are in line with my way of thinking, and care about continuing the unique work, including JREF president D.J. Grothe who is helping take the organization to new heights; my longtime friend the magician and skeptic Jamy Ian Swiss, who is a JREF Senior Fellow; Banachek who runs our Million Dollar Paranormal Challenge (video), and the rest of our wonderful staff, volunteers and supporters. And there are many others, like the great Penn and Teller, skeptic Michael Shermer, and the people who come to The Amaz!ng Meeting each year. -
IRS Spent $60,000 Producing Star Trek Parody
An anonymous reader writes According to the AP, the IRS is being "scolded for spending $60,000 dollars on an elaborate parody video that played at a 2010 conference. 'The video features an elaborate set depicting the control room, or bridge, of the spaceship featured in the hit TV show. IRS workers portray the characters, including one who plays Mr. Spock, complete with fake hair and pointed ears. The production value is high even though the acting is what one might expect from a bunch of tax collectors. In the video, the spaceship is approaching the planet 'Notax,' where alien identity theft appears to be a problem.' You can find the hilarious and/or nausea-inducing video on YouTube." -
Capcom Remastering DuckTales Game
jones_supa writes "Many Slashdotters are probably aware of the 1989 Nintendo Entertainment System platformer classic DuckTales (video, designed around the Disney cartoon series. Capcom announced today at their PAX East panel that they are resurrecting the beloved game. Developed by Wayforward and Capcom, DuckTales: Remastered is something of a remake based on the original version. The embedded video shows some solid back-to-basics platformer action. The game will be out this summer for Xbox Live, PSN, and Wii U." -
Twitter, Hotmail, LinkedIn, Yahoo Open To Hijacking
mask.of.sanity writes "Twitter, Linkedin, Yahoo! and Hotmail accounts are open to hijacking thanks to a flaw that allows cookies to be stolen and reused. Attackers need to intercept cookies while the user is logged into the service because the cookies expire on log-out (except LinkedIn, which keeps cookies for three months). The server will still consider them valid. For the Twitter attack, you need to grab the auth_token string and insert it into your local Twitter cookies. Reload Twitter, and you'll be logged in as your target (video here). Not even password changes will kick you out." -
Apple Hires Former Adobe CTO Kevin Lynch, Destroyer of iPhones
Nerval's Lobster writes "Why did Apple hire former Adobe CTO Kevin Lynch as vice president of technology? Adobe and Apple spent years fighting a much-publicized battle over the latter's decision to ban Adobe Flash from iOS devices. Former Apple CEO Steve Jobs was very public in his condemnation of Flash as a tool for rich-content playback, denigrating it in an April 2010 letter posted on Apple's Website as flawed with regard to battery life, security, reliability and performance. Lynch was very much the public face of Adobe's public-relations pushback to Apple's criticism; in a corporate video shot for an Adobe developer conference in 2009, he even helped run an iPhone over with a steamroller. (Hat tip to Daring Fireball's John Gruber for digging that video up.) As recently as 2010, he was still arguing that Flash was superior to HTML5, which eventually surpassed it to become the virtual industry standard for Web-based rich content. It's interesting to speculate whether Steve Jobs would have hired someone who so publicly denigrated Apple's flagship product. But Jobs is dead, and his corporate successors in Cupertino—tasked with leading Apple through a period of fierce competition — obviously looked at Lynch and decided he'd make a perfect fit as an executive." -
Code.org Documentary Serving Multiple Agendas?
theodp writes "'Someday, and that day may never come,' Don Corleone says famously in The Godfather, 'I'll call upon you to do a service for me.' Back in 2010, filmmaker Lesley Chilcott produced Waiting for 'Superman', a controversial documentary that analyzed the failures of the American public education system, and presented charter schools as a glimmer of hope, including the Bill & Melinda Gates Foundation-backed KIPP Los Angeles Prep. Gates himself was a 'Superman' cast member, lamenting how U.S. public schools are producing 'American Idiots' of no use to high tech firms like Microsoft, forcing them to 'go half-way around the world to recruit the engineers and programmers they needed.' So some found it strange that when Chilcott teamed up with Gates again three years later to make Code.org's documentary short What Most Schools Don't Teach, kids from KIPP Empower Academy were called upon to demonstrate that U.S. schoolchildren are still clueless about what computer programmers do. In a nice coincidence, the film went viral just as leaders of Google, Microsoft, and Facebook pressed President Obama and Congress on immigration reform, citing a dearth of U.S. programming talent. And speaking of coincidences, the lone teacher in the Code.org film (James, Teacher@Mount View Elementary), whose classroom was tapped by Code.org as a model for the nation's schools, is Seattle teacher Jamie Ewing, who took top honors in Microsoft's Partners in Learning (PiL) U.S. Forum last summer, earning him a spot on PiL's 'Team USA' and the chance to showcase his project at the Microsoft PiL Global Forum in Prague in November (82-page Conference Guide). Ironically, had Ewing stuck to teaching the kids Scratch programming, as he's shown doing in the Code.org documentary, Microsoft wouldn't have seen fit to send him to its blowout at 'absolutely amazingly beautiful' Prague Castle. Innovative teaching, at least according to Microsoft's rules, 'must include the use of one or more Microsoft technologies.' Fortunately, Ewing's project — described in his MSDN guest blog post — called for using PowerPoint and Skype. For the curious, here's Microsoft PiL's vision of what a classroom should be." -
Code.org Documentary Serving Multiple Agendas?
theodp writes "'Someday, and that day may never come,' Don Corleone says famously in The Godfather, 'I'll call upon you to do a service for me.' Back in 2010, filmmaker Lesley Chilcott produced Waiting for 'Superman', a controversial documentary that analyzed the failures of the American public education system, and presented charter schools as a glimmer of hope, including the Bill & Melinda Gates Foundation-backed KIPP Los Angeles Prep. Gates himself was a 'Superman' cast member, lamenting how U.S. public schools are producing 'American Idiots' of no use to high tech firms like Microsoft, forcing them to 'go half-way around the world to recruit the engineers and programmers they needed.' So some found it strange that when Chilcott teamed up with Gates again three years later to make Code.org's documentary short What Most Schools Don't Teach, kids from KIPP Empower Academy were called upon to demonstrate that U.S. schoolchildren are still clueless about what computer programmers do. In a nice coincidence, the film went viral just as leaders of Google, Microsoft, and Facebook pressed President Obama and Congress on immigration reform, citing a dearth of U.S. programming talent. And speaking of coincidences, the lone teacher in the Code.org film (James, Teacher@Mount View Elementary), whose classroom was tapped by Code.org as a model for the nation's schools, is Seattle teacher Jamie Ewing, who took top honors in Microsoft's Partners in Learning (PiL) U.S. Forum last summer, earning him a spot on PiL's 'Team USA' and the chance to showcase his project at the Microsoft PiL Global Forum in Prague in November (82-page Conference Guide). Ironically, had Ewing stuck to teaching the kids Scratch programming, as he's shown doing in the Code.org documentary, Microsoft wouldn't have seen fit to send him to its blowout at 'absolutely amazingly beautiful' Prague Castle. Innovative teaching, at least according to Microsoft's rules, 'must include the use of one or more Microsoft technologies.' Fortunately, Ewing's project — described in his MSDN guest blog post — called for using PowerPoint and Skype. For the curious, here's Microsoft PiL's vision of what a classroom should be." -
Code.org Documentary Serving Multiple Agendas?
theodp writes "'Someday, and that day may never come,' Don Corleone says famously in The Godfather, 'I'll call upon you to do a service for me.' Back in 2010, filmmaker Lesley Chilcott produced Waiting for 'Superman', a controversial documentary that analyzed the failures of the American public education system, and presented charter schools as a glimmer of hope, including the Bill & Melinda Gates Foundation-backed KIPP Los Angeles Prep. Gates himself was a 'Superman' cast member, lamenting how U.S. public schools are producing 'American Idiots' of no use to high tech firms like Microsoft, forcing them to 'go half-way around the world to recruit the engineers and programmers they needed.' So some found it strange that when Chilcott teamed up with Gates again three years later to make Code.org's documentary short What Most Schools Don't Teach, kids from KIPP Empower Academy were called upon to demonstrate that U.S. schoolchildren are still clueless about what computer programmers do. In a nice coincidence, the film went viral just as leaders of Google, Microsoft, and Facebook pressed President Obama and Congress on immigration reform, citing a dearth of U.S. programming talent. And speaking of coincidences, the lone teacher in the Code.org film (James, Teacher@Mount View Elementary), whose classroom was tapped by Code.org as a model for the nation's schools, is Seattle teacher Jamie Ewing, who took top honors in Microsoft's Partners in Learning (PiL) U.S. Forum last summer, earning him a spot on PiL's 'Team USA' and the chance to showcase his project at the Microsoft PiL Global Forum in Prague in November (82-page Conference Guide). Ironically, had Ewing stuck to teaching the kids Scratch programming, as he's shown doing in the Code.org documentary, Microsoft wouldn't have seen fit to send him to its blowout at 'absolutely amazingly beautiful' Prague Castle. Innovative teaching, at least according to Microsoft's rules, 'must include the use of one or more Microsoft technologies.' Fortunately, Ewing's project — described in his MSDN guest blog post — called for using PowerPoint and Skype. For the curious, here's Microsoft PiL's vision of what a classroom should be." -
Code.org Documentary Serving Multiple Agendas?
theodp writes "'Someday, and that day may never come,' Don Corleone says famously in The Godfather, 'I'll call upon you to do a service for me.' Back in 2010, filmmaker Lesley Chilcott produced Waiting for 'Superman', a controversial documentary that analyzed the failures of the American public education system, and presented charter schools as a glimmer of hope, including the Bill & Melinda Gates Foundation-backed KIPP Los Angeles Prep. Gates himself was a 'Superman' cast member, lamenting how U.S. public schools are producing 'American Idiots' of no use to high tech firms like Microsoft, forcing them to 'go half-way around the world to recruit the engineers and programmers they needed.' So some found it strange that when Chilcott teamed up with Gates again three years later to make Code.org's documentary short What Most Schools Don't Teach, kids from KIPP Empower Academy were called upon to demonstrate that U.S. schoolchildren are still clueless about what computer programmers do. In a nice coincidence, the film went viral just as leaders of Google, Microsoft, and Facebook pressed President Obama and Congress on immigration reform, citing a dearth of U.S. programming talent. And speaking of coincidences, the lone teacher in the Code.org film (James, Teacher@Mount View Elementary), whose classroom was tapped by Code.org as a model for the nation's schools, is Seattle teacher Jamie Ewing, who took top honors in Microsoft's Partners in Learning (PiL) U.S. Forum last summer, earning him a spot on PiL's 'Team USA' and the chance to showcase his project at the Microsoft PiL Global Forum in Prague in November (82-page Conference Guide). Ironically, had Ewing stuck to teaching the kids Scratch programming, as he's shown doing in the Code.org documentary, Microsoft wouldn't have seen fit to send him to its blowout at 'absolutely amazingly beautiful' Prague Castle. Innovative teaching, at least according to Microsoft's rules, 'must include the use of one or more Microsoft technologies.' Fortunately, Ewing's project — described in his MSDN guest blog post — called for using PowerPoint and Skype. For the curious, here's Microsoft PiL's vision of what a classroom should be." -
Code.org Documentary Serving Multiple Agendas?
theodp writes "'Someday, and that day may never come,' Don Corleone says famously in The Godfather, 'I'll call upon you to do a service for me.' Back in 2010, filmmaker Lesley Chilcott produced Waiting for 'Superman', a controversial documentary that analyzed the failures of the American public education system, and presented charter schools as a glimmer of hope, including the Bill & Melinda Gates Foundation-backed KIPP Los Angeles Prep. Gates himself was a 'Superman' cast member, lamenting how U.S. public schools are producing 'American Idiots' of no use to high tech firms like Microsoft, forcing them to 'go half-way around the world to recruit the engineers and programmers they needed.' So some found it strange that when Chilcott teamed up with Gates again three years later to make Code.org's documentary short What Most Schools Don't Teach, kids from KIPP Empower Academy were called upon to demonstrate that U.S. schoolchildren are still clueless about what computer programmers do. In a nice coincidence, the film went viral just as leaders of Google, Microsoft, and Facebook pressed President Obama and Congress on immigration reform, citing a dearth of U.S. programming talent. And speaking of coincidences, the lone teacher in the Code.org film (James, Teacher@Mount View Elementary), whose classroom was tapped by Code.org as a model for the nation's schools, is Seattle teacher Jamie Ewing, who took top honors in Microsoft's Partners in Learning (PiL) U.S. Forum last summer, earning him a spot on PiL's 'Team USA' and the chance to showcase his project at the Microsoft PiL Global Forum in Prague in November (82-page Conference Guide). Ironically, had Ewing stuck to teaching the kids Scratch programming, as he's shown doing in the Code.org documentary, Microsoft wouldn't have seen fit to send him to its blowout at 'absolutely amazingly beautiful' Prague Castle. Innovative teaching, at least according to Microsoft's rules, 'must include the use of one or more Microsoft technologies.' Fortunately, Ewing's project — described in his MSDN guest blog post — called for using PowerPoint and Skype. For the curious, here's Microsoft PiL's vision of what a classroom should be." -
Solaris Machine Shut Down After 3737 Days of Uptime
An anonymous reader writes "After running uninterrupted for 3737 days, this humble Sun 280R server running Solaris 9 was shut down. At the time of making the video it was idle, the last service it had was removed sometime last year. A tribute video was made with some feelings about Sun, Solaris, the walk to the data center and freeing a machine from internet-slavery." -
Minecraft 1.5 "Redstone" Released
First time accepted submitter kdogg73 writes "Jens Bergensten and the Mojang team have released the latest version of Minecraft — version 1.5, dubbed 'Redstone.' Changes and updates include an added redstone comparator, redstone block, hoppers and droppers, light and weight sensors, Herobrine removal, and many bug fixes. Videos detailing the changes and new redstone devices already litter YouTube." -
Minecraft 1.5 "Redstone" Released
First time accepted submitter kdogg73 writes "Jens Bergensten and the Mojang team have released the latest version of Minecraft — version 1.5, dubbed 'Redstone.' Changes and updates include an added redstone comparator, redstone block, hoppers and droppers, light and weight sensors, Herobrine removal, and many bug fixes. Videos detailing the changes and new redstone devices already litter YouTube." -
Indie Horror Film Shows What You Can Do (And Get) For Free
Wescotte writes "The Amateur Monster Movie is the first feature length film by King's Tower Productions and writer/director Kyle Richards, all filmed within an hour of Milwaukee, WI over the course of 57 days during the summers of 2009 and 2010. It was shot as a 'no-budget' film and the entire cast and crew worked for free on owned or borrowed equipment. After a few film festival appearances, highlighted by the Wisconsin Film Festival, and — a cast and crew favorite — the Oshkosh Horror Film Festival, Richards decided to release the film for free online, a move intended to encourage more movies and media to do the same and allow free media access to everyone online. The film can be streamed from Vimeo and YouTube or downloaded via torrent at Pirate Bay, KAT, and magnet link. More information and production stills can be found at the Facebook Page, and IMDB." The acting is straightforwardly campy, but (promise or warning) the gory, zero-budget special effects start about four minutes in. -
Multimorphic Teases Open Source Multi-Game Pinball
New submitter ghops spotted Engadget's coverage of an interesting gaming machine at SXSW, writing: "Multimorphic shows off the P3, an innovative multi-game pinball platform. With a 27" 'touchscreen' LCD in the lower playfield and modular shot layouts comprising the upper playfield, the P3 delivers a 'one machine, many games' system where the physical pinball can interact with graphics on the screen as it rolls towards traditional, physical objects (ramps, loops, targets, etc) on the upper playfield. The system will ship with two games, one designed by famed pinball designer Dennis Norman, and it's an open platform allowing anybody to develop their own shot layouts and/or software. Because of its ball tracking technology, it can even play itself!" -
Embedded Linux Conference 2013 Videos Available Online
DeviceGuru writes "Videos from four keynote talks and two-dozen sessions at the Embedded Linux Conference 2013 in San Francisco last month are now available for free viewing, courtesy of the Linux Foundation, which held the event. The videos cover a wide range of embedded Linux development, deployment, and marketing topics. One particularly interesting session was Andrew Chatham's presentation on Google's self driving cars." -
Facebook Introduces a Mobile-Oriented Redesign
New submitter PuZZleDucK writes "If you hadn't had enough 'mobile UI' thrust upon you by OS makers, you'll be relieved to know Facebook will be chipping in. The company is redesigning its desktop user interface in a way which 'standardizes the feed across mobile devices and desktop computers, is designed to keep users active and interacting as well as appeal to advertisers.' According to the article, 'Greater emphasis is given to images — which are now much larger. Photos now make up nearly 50% of news feed stories and are now front and center. If you see shades of Instagram — or Google+ — in the new feed, you aren't alone. We see them too. Facebook says it is following trends on where design is headed and it is clear that trend includes big photos and a clean, navigable design.' Enjoy, I'll be over here." -
Is Code.org Too Soulless To Make an Impact?
theodp writes "By trotting out politicians (Bill Clinton, Mike Bloomberg, Marco Rubio, Al Gore) and celebrities (Chris Bosh, will.i.am, Ashton Kutcher), Tuesday's Code.org launch certainly was a home run with the media. But will it actually strike a chord with kids and inspire them to code? Dave Winer has his doubts, and explains why — as someone who truly loves programming — code.org rubbed him the wrong way. 'I don't like who is doing the pitching,' says Winer, 'and who isn't. Out of the 83 people they quote, I doubt if many of them have written code recently, and most of them have never done it, and have no idea what they're talking about.' Code.org's because-you-can-make-a-lot of-money-doing-it pitch also leaves Dave cold. So, why should one code, Dave? 'Primarily you should do it because you love it, because it's fun — because it's wonderful to create machines with your mind. Hugely empowering. Emotionally gratifying. Software is math-in-motion. It's a miracle of the mind. And if you can do it, really well, there's absolutely nothing like it.' Nice. So, could Code.org use less soulless prattle from 'leaders and trendsetters' and more genuine passion from programmers?" Just force all ninth graders to learn Scheme instead of Microsoft Word. -
Controversy Over Violet Blue's Harm Reduction Talk
Weezul writes "The Ada Initiative's Valerie Aurora got Violet Blue's Hackers As A High-Risk Population (29c3 abstract) talk on harm reduction methodology pulled from the Security BSides meeting in San Francisco by claiming it contained rape triggers [ed note: you might not want to visit the main page of the weblog as it contains a few pictures that might be considered NSFW in more conservative places]. It's frankly asinine to object to work around hacker ethics as 'off topic' at such broad hacker conference. Is Appelbaum's 29c3 keynote 'off topic' for asking hackers to work for the 'good guys' rather than military, police, their contractors, Facebook, etc.? Yes, obviously harm reduction is a psychological hack that need not involve a computer, but this holds for 'social engineering' as well. It's simply that hacking isn't nearly as specialized or inaccessible as say theoretical physics. Worse, there is no shortage of terrible technology laws like the CFAA, DMCA, etc. that exist partially because early hackers failed to communicate an ethics that seemed coherent and reasoned to outsiders." The Ada Initiative responds that such talks do more harm than good. It could also be argued that "not working for the bad guys" type talks aren't off-topic, since the hacker community has traditionally cared about things like information freedom. -
NASCAR Tries To Squelch Video of Spectators Injured By Crash
An anonymous reader writes "Dozens of fans attending a NASCAR race at Daytona Speedway were injured when a crash during the last lap triggered a chain reaction, culminating in the front section of Kyle Larson's car ricocheting into the fence in front of the stands (Larson escaped injury). While the footage accompanying the article is dramatic enough, an even more riveting clip showing the chaotic scene in the stands from up close was posted on YouTube, but was taken down after NASCAR claimed it violated their copyright . YouTube has since restored the fan's video. A NASCAR spokesman has issued a clarification, saying that the takedown request was done out of respect for those injured. The race was an opening act for the main event, the Daytona 500, which officials say will proceed as scheduled. 'With the fence being prepared tonight to our safety protocols, we expect to go racing tomorrow with no changes,' Speedway President Joie Chitwood told CNN." -
Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
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The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
-
The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
-
After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
-
Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
-
Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
-
The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
-
After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
-
Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
-
Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
-
-
Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
-
The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
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The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
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Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
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I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
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The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
-
The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
-
After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
-
Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
-
Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
-
The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
-
After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
-
Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
-
Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
-
-
Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
-
The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
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The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
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Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
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I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
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The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Book Review: To Save Everything, Click Here
Bennett Haselton writes "Evgeny Morozov's forthcoming book To Save Everything, Click Here describes how an overly helpful 'kitchen of the future' might stifle the learning process and threaten culinary innovation. True, but we could certainly do better than the current state of how-to directions (in cooking and most other subjects) that you can find today on Google. I suggest that the answer lies not in intelligent kitchen technology, but in designing an algorithm that would produce the best possible how-to directions -- where the 'best' directions are judged according to the results that are achieved by genuine beginners who attempt to follow the directions without help." Read below for the rest of Bennett's review.
Editor's Note: This article was not intended as a full review, but rather a commentary on one point in the book. The author's actual review of the book will appear in March. To Save Everything, Click Here author Evgeny Morozov pages 432 publisher PublicAffairs rating 9/10 reviewer Bennett Haselton ISBN 1610391381 summary Argues that we badly need a new, post-Internet way to debate the moral consequences of digital technologiesEvgeny Morozov's new book To Save Everything, Click Here (due out in March), about "the folly of technological solutionism", is that rare animal: a book I would recommend to everyone even if I disagree with about 2/3 of the conclusions in the text. The arguments in the book didn't always change my mind, but they made me reformulate many of my own arguments in the other direction.
In most sections of the book, Morozov attacks the beliefs of "solutionists" who believe that a particular program or algorithm can solve a social program. Usually, I thought his criticisms of a given algorithmic "solution" were spot-on. But I often found myself thinking of a different algorithm that I thought would solve the problem much more effectively than the one Morozov was critiquing. This, naturally, could be construed as missing the point of the book. However, I'm prepared to defend any of the alternative algorithms that I came up with, or bet money on how it would fare in the real world. I'll have a full review of the book when it's released, but I think many of Morozov's argument are interesting enough to deserve an article in their own right.
For example, Morozov describes a new kitchen technology that guides would-be chefs through the process of preparing a meal, by illuminating pathways on the kitchen floor to show the cook where they're supposed to walk next, and then using laser pointers and visual aids to guide them through what they're supposed to do when they get there. If you want to know how to expertly carve a fish, for example, the ceiling-mounted lasers will trace out the exact cuts that you're supposed to make on the fish's skin. The description sounds like a parody of what people think the Big Bang Theory geeks would like their kitchen to do for them.
Morozov argues, not unreasonably, that "[t]o subject [cooking] fully to the debilitating logic of efficiency is to deprive humans of the ability to achieve mastery in this activity, to make human flourishing impossible and to impoverish our lives," and that "deviating from recipes is what creates culinary innovations." Well that's one of the 1/3 of his arguments that I agree with. Besides, if you can afford the cost of a laser-guided kitchen just to cook meals for yourself, you could probably use the same amount of money to take a professional cooking class, order takeout every day to tide you over until you know how to make decent stuff on your own, and still have money left over. If you're using it instead to try and cook to impress party guests, how's that going to work? If you're making the food where your guests can see you being guided around by lasers, they're going to think (correctly) that you don't know how to cook, and if you're making the food in a back room where you're out of sight of the guests, you might as well order takeout and have it smuggled in through the back door.
On the other hand, Morozov says in his next paragraph: "In a world where only a select few could master the tricks of the trade, such 'augmented' kitchens would probably be welcome, if only for their promise to democratize access to this art. But this is not the world we inhabit: detailed recipes and instructional videos on how to cook the most exquisite dish have never been easier to find on Google."
That's where he lost me. I have vastly different views on this, which can be summed up in three points:
-
The qualify of most "how-to" instructions aimed at beginners, judged by the results they produce in the hands of actual beginners, is far worse than most people believe.
-
Moreover, for reasons I'll describe later, the incentives created by the free market in general (and Google in particular) more or less guarantee this result: How-to directions exist that cover nearly every human activity, but most of the directions are not particularly good.
-
I have an idea for a different algorithm (surprise!) that Google, or any other similarly positioned web titan, could use to change the incentives of web publishers, leading them to write how-to instructions that would produce much better results when followed by actual beginners.
The morass of cooking how-tos on the web are a good example. Partly from always having other things that I'd rather learn, and partly from being perfectly happy eating lots of plain fruits and vegetables (good for your health, but not for your cooking skills), I had survived to early adulthood hardly knowing anything about real cooking. Being a decently smart person, I figured that made me well suited to judge the effectiveness of the countless cookbooks written "for people who don't know how to cook". Because I firmly believe that if you follow a set of directions precisely (or, if the directions are written ambiguously, then if you follow some plausible interpretation of each step in the directions), and the result doesn't come out as predicted, then it's the directions that failed, not you. If another set of instructions would have produced better results, then those directions are better. This is not rocket science, but many cooking directions in cookbooks and on the Internet are glaringly missing key pieces of information that would have made the directions better, by the above definition.
Now, I understand the importance of experimenting and deviating from recipes and tailoring things to your own tastes, but I think that has to come after you've produced an edible dish that you can use as a baseline. I make scrambled eggs a little bit differently every time -- curry powder, mussels, capers, tabasco sauce, blue cheese (just not all in the same pan, please) -- but the only reason that's possible is because the simple directions for plain scrambled eggs actually work. When I say that most cooking directions don't work, I mean that if you follow them precisely (but without any prior cooking knowledge), they don't even get you to the baseline of an edible result that you can then use as a jumping-off point to try your own variations.
The odd thing about cooking is that of all the people whose cooking I liked so much that I asked them where they learned how to cook, all of them said that they learned from an in-person instructor (usually a family member); I have yet to meet any really good cooks who learned their skills from written recipes or web videos. This suggests that the learning materials on the Internet are falling short. (By contrast, I know plenty of people who have learned PHP programming or similar skills out of a book.)
And from my experiences helping out friends in the kitchen who had more cooking experience but who were trying to follow a particular recipe, it seemed that their most valuable skill was knowing the crucial parts of the recipe that were missing, or wrong. And then they would use their non-beginner knowledge fill in the missing steps or make the necessary corrections as we went along. With the current mediocre state of most cooking directions out there, that's surely a useful skill. However, it does mean that you could make most recipes produce much better results in the hands of a beginner, if you simply fixed all those parts that were missing, or wrong.
Take, for example, my misadventures making jalapeno poppers. Going to a friend's Super Bowl party, I figured that jalapeno poppers would be an easy thing to make, with just under 200 how-to videos on Youtube and about 600 matching recipe pages on Google, most of them calling for only four ingredients. How hard could it be?
Well, there are two important things that should be in every jalapeno popper recipe, or the recipe is doing more harm than good just by being out there on the web. One is that when you're slicing and handling the raw jalapenos, you have to wear gloves, or the capsaicin in the jalapeno -- which is also the active ingredient in pepper spray -- will leave a burning feeling on your fingers that lasts for about the next 24 hours. (If you touch your eye with your finger, you might even have to go to the emergency room.)
The other indispensable piece of information is that to make the jalapeno poppers edible, you have to remove the seeds and the white ribs from the inside -- not just the white center of the jalapeno (which slides out easily), but the white part of the ribs, which have to be scraped off of the outer wall (a grapefruit spoon works great, otherwise a paring knife or a regular sharp knife will do). Most recipes do tell you to remove the seeds. But the white ribs left inside the jalapeno are just as hot, and if you don't cut them out, the finished product will have a hotness that's too overpowering to taste anything else. (This video shows how to do it right.)
So what's the problem? Here's a table listing the first 10 Google matches for "jalapeno popper recipes", rated according to whether they contain those two must-have pieces of information that a beginner would need. (If the directions said to "devein" the jalapeno or "remove the membranes", I gave it an "Almost" in the second column -- because a first-timer is likely to think that this refers to removing the white center of the jalapeno, and not realize that you also have to remove the ribs attached to the edges. I'm being strict here, because it would have taken almost no effort for the recipe writers to be clear about this, and if you don't do that step correctly, you will have to throw out the finished product.)
Recipe source Tell reader to wear gloves? Tell reader to remove jalapeno ribs? Food Network (Emeril Lagasse) No Almost (instructions say "membranes removed") AllRecipes.com No No Food.com No No KraftRecipes.com No Almost (says to remove "veins") InspiredTaste.net Yes. (Sort of. The directions end halfway down the page, and then another set of written directions starts from the beginning. That's confusing, but I'll give it to them.) Yes. (In both sets of directions. Good job guys!) ThePioneerWoman.com No Yes Epicurious.com No Almost ("devein") About.com No (not counting the comments section, where someone warns other readers to use gloves because they burned their hands following the directions) No RecipeGirl.com No. (This is weird: gives tips on how to neutralize the stinging capsaicin once it gets on your hands, but never actually says to put gloves on.) Almost ("seeds and ribs") JalapenoMadness.com No NoVideos scored a little better, if you're generous and give full credit to any video that shows the scooping out of the jalapenos to include the ribs attached to the sides, even if the verbal directions don't spell that out precisely. Here are the ratings for the first 10 Youtube matches for "jalapeno poppers recipe":
Source (Youtube user) Tell viewer to wear gloves? Tell viewer to remove jalapeno ribs? allrecipes Yes No bettyskitchen No Yes PrincessDiana161 Yes Yes MudRFunR Yes Yes cookingwithcaitlin1 Yes Yes Michael Hultquist (Jalapeno Madness) No No BarbecueWeb No No kooktocook No No Adley Stump No No thatsletitia No NoIn most of the videos that didn't explicitly include the step about putting gloves on, the cooks themselves were not wearing gloves. What did their hands feel like later?
eHow.com does have a helpful page about how to treat capsaicin burns from handling jalapenos. Perhaps that's their penance for the fact that half of their 'jalapeno poppers' recipes don't tell you to put gloves on.
If you could have made poppers based on these incomplete instructions, because you knew to put gloves on or to scrape the ribs out, good for you -- you possess the background knowledge to fill in the parts of the directions that were missing, or wrong. But that doesn't do the real newbies any good.
I went to this trouble because I want to beat you over the head with the crucial fact here: Most directions suck. They suck not just in absolute terms (burning your hands, or the mouths of people who eat the jalapenos with the ribs still in them) but they especially suck relative to how easily they could have been fixed. There is no excuse for putting up a recipe for jalapeno poppers that doesn't tell the reader to put gloves on, or that only tells the reader to "remove the seeds". And I've run into the same phenomenon over and over -- whether looking for directions on how to lower memory consumption of a web server, or how to get stains out of a carpet, or how to replace a 12V direct-current power supply with a cartridge of 8 AA batteries in series -- where not only did the directions not work, but I later found out that they could have worked if the author had simply added one or two key pieces of information.
However it seems that almost everyone believes that the quality of directions on the web is much higher than it actually is -- where, by "quality", I'm talking about the results that would be achieved by a beginner following the directions. (If I had asked you, "Where can I find a good recipe for jalapeno poppers?", is there about a 100% chance you would have said, "Google"?) I assume people overestimate the usefulness of all the how-tos out there, for two reasons: (a) they glance at the directions but don't try them themselves, so they just assume the directions work; or (b) they already know how to do the task being described, so when they read the directions, their brain automatically fills in the missing steps or makes the necessary corrections. That doesn't mean the directions would work in the hands of a true beginner.
Unfortunately, the quality of the directions on the web, is perfectly explained by the incentives created by Google. If there's any niche in the how-to space that is not already filled by some article on the web, an author can easily grab some extra web traffic by writing the first page about that topic. For a popular topic like how to make jalapeno poppers, there's enough traffic going around that dozens or hundreds of authors can put up their own how-to pages and each collect just enough web traffic to make it worthwhile. Thus, every "directional" niche will be filled, and some will be filled to overflowing.
Within a particular niche, however, there's not much incentives to make the directions particularly good -- where "good" means "produces good results when followed by someone with no prior knowledge in this area". Whether your directions work or not, they'll attract about the same level of traffic from Google. Even if the author later realizes that the insertion of a few key steps would make their instructions better, there's no incentive for them to do it -- that's not going to make your how-to page rise up in the Google rankings above the other pages on the same topic.
Which brings me to my proposed solution. It would take a company with a giant pre-existing web presence to pull it off (not quite on the level of Google, but at least an eHow or a Food.com). But it would take almost no maintenance on the part of the company themselves, once the process was put in place.
To incentivize people to create instructions that actually work, a given how-to guide would go through three phases:
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After the directions are written, genuine newbies (recruited from the web site's usual visitors -- people who just want to learn something new in an area where they have no prior expertise) attempt to follow the directions and tell the author about any problems they ran into, or steps in the directions that seemed ambiguous. If the author thinks some reader is just being an overly nit-picky moron, they're free to ignore their questions and suggestions, but they would do so at the risk of their directions faring poorly in the next phase.
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Once the initial wave of corrections and clarifications is finished, the directions are put into a pool marked "Ready to be rated!", where they are rated by the next group of genuine newbies who attempt to follow them. Each reader rates the directions simply: If they followed the directions and got the result they expected, then thumbs up, otherwise, thumbs down. If multiple readers spot a mistake or an omission that somehow got missed in the first phase, then the author can make the necessary changes and start the second phase over. (To prevent the author of the directions from "gaming the system" at this stage, the volunteer newbies should be selected at random from a large pool of people who sign up saying "I'm game for learning how to do anything new." If you let people self-select to go to the directions and rate them, then this enables the author to stack the deck by having all of their friends go to the page and give their directions a high rating.)
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Finally, once the directions have reached some acceptably high percentage of positive ratings, they get released into the general pool of directions/how-tos/recipes of which the site can promise, "80% of newbies were able to follow these directions successfully." If the system works -- and if the volunteer readers in step #2 are representative of the skill level of the site's general readership -- it should be expected that most readers should be able to follow the directions and get good results at that point.
Almost all of the "how-to" directions that I've read, on any topic, could have benefited from being put through the wringer as described by the steps above. It's not merely that I think this algorithm would produce good directions; it's that my definition of good directions is precisely those directions that would pass the test in step #2.
As for what incentivizes the authors to produce directions that make it through this process, perhaps the hosting site could split the ad revenue with them from the pages containing the author's directions. Perhaps the hosting site could just reward them with a link from the article to the author's professional home page. Or maybe people would happily submit the instructions for free if it went towards a non-profit repository of helpful information, a la Wikipedia. (The huge difference from Wikipedia though, is that if you're an expert on George Washington, it's easy to write a good article about George Washington; but if you're an expert on cooking, that makes it hard to write a set of cooking directions that would fill in all the blanks needed by a beginner. Hence the multi-step vetting process above.)
It's tempting to think this is process would be "overkill" for a simple recipe, but that fails to consider the magnitude of the time savings when multiplied across the hundreds or thousands of people who will read the information over the course of its lifetime on the web. If the author spends an extra 10 minutes on the instructions to clarify things in such a way that saves just 1 minute of reading time for the average reader, when that 1 minute of time savings is multiplied by hundreds of readers, it's clearly an overall time-saver. (What disgusts me about the jalapeno popper recipes is that the authors could have saved me a whole day of painful burning on my fingers, if they had just taken 10 seconds to include the step about putting on gloves -- that would have been an overall time-saver even if only one person had read the recipe.)
So Morozov was right that we don't need laser-guided kitchens guiding us through the algorithm of carving a fish, but we should consider that an entirely different kind of algorithm could change everything for a beginning cook, or a person trying to learn any other skill from scratch. The Star Trek kitchen in To Save Everything, Click Here makes for an easy target for Morozov's argument, but that kitchen technology is hardly making enough inroads to threaten cooking as we know it -- I'll bet you'd never heard of it until this article. Bad directions, on the other hand, are so ubiquitous that we've accepted them as a part of our way of life, and we've all but forgotten to think how they could be made better. Like Robert Kennedy, I see people looking at their capsaicin-burned hands and their inedible jalapeno poppers with the ribs still attached and asking, "Why?", and I imagine eHow.com lining up newbies to critique their recipes until each recipe achieves a high rating from beginners based on the actual results that they got, and ask, "Why not?"
You can purchase To Save Everything, Click Here from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Google Looking for "Creative Individuals" For Glass Developer Program
rtoz writes with a quick bite from rtoz.org about Google's latest news about Project Glass: "Google has released video preview of its forthcoming Google Glass wearable headset, providing a fresh, and more realistic look at the device's user interface. Based on the demo, Google Glass will allow users to receive and execute onscreen directions, send voice-controlled messages, and search the web through speech. The UI also includes voice-controlled photos, and suggests that the device will offer onscreen translation support. And, it looks like the Google Glass will be water-resistant. Google has previously said it is aiming to launch Glass by early 2014, though it is already pushing out developer editions priced at $1,500." They're looking for developers, but only if you're hip enough. -
Hardware Hacker Proposes Patent and Education Reform To Obama
ptorrone writes "In a welcome turn of events, President Barack Obama spoke directly to the patent troll problem and the need for more comprehensive patent reform yesterday in a 'Fireside Hangout' — a live question and answer session (video) hosted in a Google+ hangout. The President was responding to a question by the prominent electrical engineer and entrepreneur Limor 'Ladyada' Fried of Adafruit Industries, who in 2009 won an EFF Pioneer Award for her work with free software and open-source hardware." -
Unigine's Newest Benchmark Features Huge, Open-Space Expanses
jones_supa writes "Unigine announced a new GPU benchmark known as Valley Benchmark. From the same developers who created Heaven Benchmark, the Valley Benchmark is a non-synthetic benchmark that is powered by the Unigine Engine, a real-time 3D engine that supports the latest rendering features. The Valley Benchmark includes massive area of 64 square kilometers of very detailed terrain that includes forest, mountains, green expanses, rocky slopes and flowers. The area can be freely explored by means of walking or flying. All major operating systems are supported." -
California Professors Unveil Proposal To Attack Asteroids With Lasers
An anonymous reader writes "Yesterday's twin events with invading rocks from outer space — the close encounter with asteroid 2012 DA14, and the killer meteorite over Russia that was more than close — have brought the topic of defending mankind against killer asteroids back into the news. The Economist summarizes some of the ideas that have been bandied about, in a story that suggests Paul Simon's seventies hit "Fifty Ways to Leave Your Lover": Just push it aside, Clyde. Show it the nuke, Luke. Gravity tug, Doug. The new proposal is an earth orbiting, solar-powered array of laser guns called DE-STAR (Directed Energy Solar Targeting of AsteRoids) from two California-based professors, physicist Philip Lubin (UCSB) and industrial statistician Gary Hughes (Cal Polytechnic State). Lubin and Hughes say their system could be developed and deployed in a range of sizes depending on the size of the target: DE-STAR 2, about the size of the International Space Station (100 meters) could nudge comets and asteroids from their orbits, while DE-STAR 4 (100 times larger than ISS) could evaporate an asteroid 500 meters in diameter (10 times larger than 2012 DA14) in a year. Of course, this assumes that the critters could be spotted early enough for the lasers to do their work." -
Printable AR-15 Mag Gets More Reliable; YouTube Pulls Video of Demo
Wired reports that the 3-D printed AR-15 magazine from Defense Distributed we mentioned a few weeks back has been improved through design, and is now robust enough to last through firing (at least) several hundred rounds, rather than fewer than a hundred as in the previous iteration. CNET says the video demonstration on YouTube was first yanked, then restored, but as of now seems to have been yanked again. -
Pirate Bay Documentary Film Now Available On TPB
New submitter terbeaux writes "The documentary TPB AFK follows the creators of The Pirate Bay — Peter Sunde, Fredrik Neij and Gottfrid Svartholm — through their technical and logistical trials of keeping TPB online as well as their court appearances in Sweden. After its premiere at Berlin International Film Festival, TechCrunch is reporting that TPB AFK is now available under a Creative Commons license for purchase, download on TPB, or viewing on YouTube. The budget for the film was raised on Kickstarter, where the makers achieved twice the funding goal in the allotted month-long funding campaign. The film already has 40,000 YouTube views, 19,000 torrent seeders, and over 2,000 paid downloads. There are public screenings happening world-wide." -
Copyright Claim Thwarts North Korean Propaganda
ianare writes "A propaganda video from the North Korean authorities has been removed from YouTube following a copyright claim by games maker Activision. It shows a space craft flying around the world and eventually over a city resembling New York. The buildings are then seen crumbling amid fires and missile attacks. However, the dramatic images (video) were soon recognized as having been lifted from Call of Duty: Modern Warfare 3. By Tuesday, the video had been blocked, with a message notifying users of Activision's complaint shown in its place." -
Open Source ARM Mali Driver Runs Q3A Faster Than the Proprietary Driver
An anonymous reader writes "The lima driver project, the open source reverse engineered graphics driver for the ARM Mali, now has Quake 3 Arena timedemo running 2% faster than the ARM Binary driver." There's a video showing it off. Naturally, a few caveats apply; the major one is that they don't have a Free shader compiler and are forced to rely on the proprietary one from ARM, for now. -
The Top Paying Tech Companies For Interns
theodp writes "For those students for whom it's all about the Benjamins, BusinessInsider's Alyson Shontell has compiled a nice list of 20 Tech Companies That Pay Interns Boatloads Of Money. 'If you intern for a high-profile tech company,' notes Shontell, 'you can make more money than the average US citizen. Facebook, for example, pays its average intern $6,056 per month. That ends up being a base salary of about $72,000 per year.' Sure beats making a 'measly' $5,808 per month at LinkedIn, where you might find yourself having to participate in embarrassing sing-a-longs and Flash Mobs!" -
The Top Paying Tech Companies For Interns
theodp writes "For those students for whom it's all about the Benjamins, BusinessInsider's Alyson Shontell has compiled a nice list of 20 Tech Companies That Pay Interns Boatloads Of Money. 'If you intern for a high-profile tech company,' notes Shontell, 'you can make more money than the average US citizen. Facebook, for example, pays its average intern $6,056 per month. That ends up being a base salary of about $72,000 per year.' Sure beats making a 'measly' $5,808 per month at LinkedIn, where you might find yourself having to participate in embarrassing sing-a-longs and Flash Mobs!" -
Amazing Video of a Brain Perceiving the External World
redletterdave points out work from Japanese researchers who produced an incredible visualization of how a brain perceives its environment. Studying zebrafish larvae, the scientists were able to observe neuronal signals in real time as the zebrafish saw and identified is prey, a paramecium. The results are illustrated in a brief video posted to YouTube, and in a longer video abstract hosted at Current Biology. (Direct download). The work is important because it demonstrates direct mapping of external stimuli to internal neuron activity in the optic tectum. -
Gabe Newell: Steam Box's Biggest Threat Isn't Consoles, It's Apple
silentbrad sends word of a recent lecture given by Valve's Gabe Newell to a college class. He had some interesting remarks about the future of games in the living room: "The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform," Newell said. "I think that there's a scenario where we see sort of a dumbed down living room platform emerging — I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room? ... We're happy to do it if nobody else will do it, mainly because everybody else will pile on, and people will have a lot of choices, but they'll have those characteristics. They'll say, 'Well, I could buy a console, which assumes I'll re-buy all my content, have a completely different video system, and, oh, I have a completely different group of friends, apparently. Or I can just extend everything I love about the PC and the internet into the living room.' ... I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together." There's another hour-long lecture from Newell posted on YouTube talking about productivity, economics, and the future of corporations. Speaking of Steam, reader skade88 points out an article at Linux.com about the current state of the Steam for Linux beta. -
Public Domain Prosthetic Hand
New submitter Zeussy writes "While looking around Thingiverse for something to 3D-print, I found this awesome public domain prosthetic hand designed for a 5-year-old child called Liam, who was born without any fingers on his right hand. The design is based on parts either 3D-printed or bought from your local hardware store. It's body powered via cables and bungees; see it in action in this video. They are currently running a Fundly Fundraiser." -
Turning the Belkin WeMo Into a Deathtrap
Okian Warrior writes "As a followup to yesterday's article detailing 50 Million Potentially Vulnerable To UPnP Flaws, this video shows getting root access on a Belkin WeMo remote controlled wifi outlet. As the discussion notes, remotely turning someone's lamp on or off is not a big deal, but controlling a [dry] coffeepot or space heater might be dangerous. The attached discussion also points out that rapidly cycling something with a large inrush current (such as a motor) could damage the unit and possibly cause a fire." In the style of Bruce Schneier's movie-plot threat scenarios, what's the most nefarious use you can anticipate such remote outlet control being used for?