Gabe Newell: Steam Box's Biggest Threat Isn't Consoles, It's Apple
silentbrad sends word of a recent lecture given by Valve's Gabe Newell to a college class. He had some interesting remarks about the future of games in the living room: "The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform," Newell said. "I think that there's a scenario where we see sort of a dumbed down living room platform emerging — I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room? ... We're happy to do it if nobody else will do it, mainly because everybody else will pile on, and people will have a lot of choices, but they'll have those characteristics. They'll say, 'Well, I could buy a console, which assumes I'll re-buy all my content, have a completely different video system, and, oh, I have a completely different group of friends, apparently. Or I can just extend everything I love about the PC and the internet into the living room.' ... I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together." There's another hour-long lecture from Newell posted on YouTube talking about productivity, economics, and the future of corporations. Speaking of Steam, reader skade88 points out an article at Linux.com about the current state of the Steam for Linux beta.
The TV is already there!
Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
Actually, its not a horrible idea. Just make it based on iOS and it instantly has a good selection of games.
"Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
An Apple gaming device would be an elegant, pure white box with only a light, it would never crash, but only Apple-approved games would run on it, and they'd all be about a brilliant designer surrounded by evil thieving copycats out to make a buck on the back of his genius, causing his kids to starve. Gameplay would consist entirely of quicktime events, "Press X to Sue" which would work fine for their controller which only has one button anyway.
my, your, his/her/its, our, your, their
I'm, you're, he's/she's/it's, we're, you're, they're
Steam's biggest hindrance is their godawful logo. That guy, with the water valve stuck in the back of his head? Fuck, that's disgusting. Every time I see it, I cringe. It's revolting. Now, even hearing the word 'steam' in the context of games makes me shudder.
Fire the psychopaths who made that design and come up with something less stomach-churning, like a pile of rotting guts.
Fuck. Not even worth elaborating.
The console itself is a featureless white sphere, with random blinky led's hidden under it's mysterious skin, designed to pulse in time with the game music and give no useful information at all.
The controller has just one big button with the trademark apple logo on it...all in-game functions and controls are determined by how fast you press the button, the precise location of the button in relation to your left ear, tilt, yaw and the current weather conditions...but don't worry if this sounds complicated, because Apple will play 99% of the game for you, so really all that grind work is taken care of in the background, according to your projected gaming tastes based on your music collection! You just go ahead and watch the pretty lights and...oohh...shiny...
"I love animals! Some are cute, others are tasty, what's not to like?" - Betsy Schroeder, Jeopardy contestant
I still think a handheld would have been better for them in the long run.
While consoles will certainly work since people are getting more and more pissed off the current consoles, and in general are buying less and less due to awful pricing that still exists for some retarded reason.
Valve are hoping they can one-up all of the others by having considerably cheaper prices that have worked very well on Steam so far.
If it even results in the other big 3 dropping their prices, or other 3rd parties, it will have been a success regardless of their console failing.
But for Apple, a handheld would have been much better to attack them.
In fact, the Android Market as well. It is about to get a boost soon from several different groups. (or so they hope, could well crash, but it might not)
And more to the point, a boost in the gaming side of Android.
Samsung handhelds are selling like hotcakes too.
I guess they could still always release a tablet or phone-like device in the future if the console goes well.
Baby-steps. The console is already a pretty beastly little thing as is.
All we can say for sure is the next few years are going to be a huge change to the gaming industry.
There might even be a company or few that end up leaving it too. Previously large companies at that. (Hell, even Sony might end up being ejected due to losses)
Look at EA, they almost died recently. They crashed so hard. THQ never recovered from uDraw failures, many other sad stories.
Evolution is painful.
When Gabe is saying that Apple is the primary competitor, it looks to me more that Steam wants to compete in the smart TV segment more than Apple is bringing a console to market. There are a lot of smart TV devices attempting for market domination, but I just do not see any achieving TiVo status, none seem to bring anything revolutionary to the table. With this mindset, I now expect XBMC to be in Steam's Greenlight and available for Linux shortly. Make it happen.
Why is everyone so hyped about about apple tv? Even gabe is scared of it but apple has done nothing new with its set top box. It's about as useful as my crappy dvd player (which can play netflix and has its own apps).
did you forget to take your meds?
Whenever I hear mention of Valve or Steam, it tends to be from the hardcore gamer. They obviously use Windows because that's what Valve targets. Even if they didn't care for Valve, they would still use Windows because that's where they find the games that they want to play. Now ask those people: would you rather have console based upon Linux or an Apple console. I can almost assure you that they would prefer Linux. The thing is, both platforms have a reputation. Apple's has a reputation for closed platforms, which would make them another Microsoft/Nintendo/Sony. On top of that, Apple has a reputation for producing mid-range products for a premium price. That isn't exactly what a PC gamer wants. Heck, it isn't even what a console gamer wants. Linux has the opposite reputation. Even if the Steam box was fairly closed, someone would figure out how to modify the hardware and software. That's more in line with what a PC gamer does.
Gabe, are you reading? I consider your experiments when you let my family and friends play the games I hypothetical could buy from your platform with their own users on my PC/Steam Box/whatever you will try to sell. Until my games aren't tied to only my account for play, you are out of my living room.
Know what I hate about steam? I know you wanna know!
No ratings.
At least Apple lets me rate apps! Steam doesn't even let you do that. I know they feel they can't afford it, because then folks will stop buying the 99% crap games. But unless they get their act together, I'd be happy for iOS to kick steam's ass.
And if steam wanted to do it right, they'd use something like the netflix rating system - where folks that like the same kinds of games I like will inform predicted scores for other games.
I mean -- how hard is that? Netflix has these competitions for ratings prediction, and the top few are always within a few percent of each other. Pick up the scraps and implement it!
The advantage of the console, is the standardized, moderately priced, moderately powerful hardware, that devs can optimize for, and reduce debugging against. The DRM is a bonus. Gabe doesn't seem to realize the importance of standardized hardware. Look at the difficulties of releasing something for Android.
Several posts recommending metacritic. Which is sucky for the PC and a loser for the living room. If steam wants to be in the living room, they should have a UI that is just as good (at least) for picking new games as netflix has for picking shows to watch. Integrated.
Still - I appreciate the metacritic pointers and will dig into that.
I liked the second better than the first, but seems like all the rave is about the 3rd.
I've tried to appreciate Steam as something that adds something that I might want to a hobby that I enjoy, which is playing computer games, but I just can't find anything that I like about it. When I buy a game, I want to buy a disc that I can use to install the game on a PC whether or not I've got an Internet connection going to it. I want to own that disc. I don't want to have to install a DRM client in conjunction with the game, and I certainly don't want that client to be buggy and crash my machine repeatedly (maybe the newer versions of the Steam client are better now, but they certainly weren't during the time that I was wrestling with them). I want to be able to play that game long after Valve software is gone. Steam is nothing more than DRM to me, and I'd like it if it would just go away.
I would watch streamed movies on my wii, if it had the capability to do that. I read that you can get netflix on the wii in the US. Is that correct? You can't do that here in Australia as far as I know.
http://michaelsmith.id.au
The TV market is too price-conscious for Apple. They can enter that market, but it will drag down their margins.
Adding Apple tech to anything makes it that much dumber.
Simpler is not dumber.
Usually to simplify you in fact have to make something more complex - but it's complexity the user does not see.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
poorly coded, and I absolutely abhor it as a PC service I am cursed to ineract with. The thought of it attaching itself to my TV experience makes me ill.
errr....umm...*whooosh* *whoosh* Is this thing on ?
At least Apple lets me rate apps! Steam doesn't even let you do that.
What bugs me is that they do not show proper screenshots of many games. There's just lots of cutscenes and concept art, not real gameplay shots.
It's Apple pippin again
http://en.wikipedia.org/wiki/Apple_Pippin
Mendacem Memorem Esse Oportet
You had 30 fucking years to figure it out! You couldn't do it in 3 decades what makes you think you'll EVER do it....
Apple seems to hate gaming. If they just released a solid bluetooth gamepad for Apple TV & iPads they could destroy consoles. What would you rather do: 1) Buy your kid an expensive console with $60 games. 2) Buy your kid a ton of $1 app style games with a system you may already own. Mind you, the production quality of AAA $60 games is a huge step up but some of them app games are pretty damn good for $1.
I'm not a Linux user but I play one on TrueNuff.tv
Gaben's looking at trends. He isn't a cable TV operator, or NetFlix, and outside of those two groups the largest provider of Internet video on demand is Apple, by a very wide margin - almost more than Amazon, Vudu, and Zune combined. It is a small part of overall VOD pie (pay-TV operators have 72% of the revenue share), but it's a growing share.
At least, that's what NPD says. They don't compare Netflix to iTunes directly, which I would find interesting, but I don't think Gaben sees Netflix as a direct competitor - they're not providing a platform. Not yet, anyway.
How's the latency for iOS games streamed to Apple TV? Are games using on-screen gamepads practical? Or games using pointing? And how likely is it that people will buy a $430 Apple TV/iPad mini bundle instead of, say, a $350 Wii U console?
Then how do some Zelda games for Nintendo DS (LOZ:PH, LOZ:ST) get away with touch-only control, and single-touch at that? And why can't traditional gamepad oriented genres be adapted to multitouch?
The desktop isn't going away
However, it may lose prominence as developers make games for the Windows Store environment to target Windows RT tablets and Windows Phone 8 phones.
it's as easy as plugging in a cord to your tv, with the added benefit of not having an iOS system. Which I assume would be heavily locked down similar to the iPhone, iPad, and iPod.
These iTrinkets are far less locked down than the major consoles. For about $1000 for hardware (recent Mac mini and an iOS device) plus $100 per year, any two or three-man home-based family business can develop and publish a game. On the consoles, you end up with the problem Robert Pelloni had when he tried to bring his RPG Bob's Game to the Nintendo DS: only developers with "relevant video game industry experience", "financial stability", and a "dedicated secure office" are allowed onto the consoles. To qualify, a developer pretty much has to move to a city like Austin, Boston, or Seattle, and do a multi-year internship with a company already licensed to develop for a major console. Apple is wide open by comparison. The only problem is no buttons, and that can be worked around.
The problem with something like the iControlPad or the iCade 8-Bitty is that I can't think of anybody who's willing to buy a $62 device to play a 99 cent game. On the consoles, either a game is fully designed for the controller that came with the console, or the game comes on a disc and the controller is bundled with the game (e.g. DDR, Wii Fit, Rock Band). How would one bundle a Bluetooth gamepad with a download? Otherwise, phone games are stuck with using swipes to emulate a gamepad.
Apple's has a reputation for closed platforms, which would make them another Microsoft/Nintendo/Sony.
There's a difference between Apple closed and Nintendo closed. Please read my reply to CMontgomery.
Not that it's especially practical, but one can move to the United States on a permanent or temporary visa and download the Netflix app to a U.S. Wii.
What percent of the market for iOS games thinks a physical gamepad feels better enough to justify the purchase of a $62 iControlPad for use with a 99 cent game?
1. His favorite class is the spy.
2. That's what I get for working at Microsoft
3. Uhhh... What's that number between 2 and oh I can't believe I forgot Left 4 Dead!
Something iOS will never have.
Gazillians of retro games
Liberty freedom are no1, not dicks in suits.
Other than linux zealots, who fucking cares?