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Search Engine Payola

QwkHyenA writes: "Seems that Ralph Nader and his Consumer Watchdog group has fired the first shot in pegging 8 search engines for reshuffling query results based on fees paid to them. Like we didn't see this happening! Nader has asked the FTC to look into this based on deceptive advertising practices..." Check out the complaint, which itself references pages like this one detailing how to pay for placement at all the major search engines.

186 comments

  1. Re:karma by Anonymous Coward · · Score: 1

    Maybe you should, you should switch to decaff, decaff.

    - jim
    - jim

  2. essentially by Anonymous Coward · · Score: 2

    It comes down to what the search engine says.
    You can't say "provides the best results to match your query", and then give you "whatever results we were paid to give you".
    If you can find a search engine that says "search for the top sites on the web that paid us money", then that would be honest and nothing to complain about.

    1. Re:essentially by Steeltoe · · Score: 1

      His comment was interesting though, since most people mumble in their beard about Google all the time. Sure I use Google for 99% of my queries too, but GoTo actually returned good links on me now. So perhaps I'll revisit GoTo later..

      - Steeltoe

    2. Re:essentially by rgmoore · · Score: 2
      If you can find a search engine that says "search for the top sites on the web that paid us money", then that would be honest and nothing to complain about.

      You're looking for GoTo.com. They quite clearly and honestly state that their criterion for listing is the amount that the companies pay them. They even show exactly how much the company pays for each click-through! For some kinds of search it actually even makes sense; if you want to find a business, it's quite possibly reasonable to look at the ones that are willing to pay the most to attract your attention. It certainly helps to guarantee that they're being honest in the categories they're listed in, so they won't have to pay extra for erroneous click-throughs.

      --

      There's no point in questioning authority if you aren't going to listen to the answers.

    3. Re:essentially by cakoose · · Score: 1

      Which is why GoTo.com wasn't included in the complaint.

  3. Re:goto and featured vs. sponsored by Phroggy · · Score: 1
    It seems to me that Altavista's "featured sites" are just as clearly separated from the main results as Google's "sponsored links" -- or perhaps "featured" isn't as clear as "sponsored"?

    Actually, no, "featured" is not as clear as "sponsored". Everyone knows that sponsorship means paying money. Anyone whose IQ is at least 100 should be able to figure out that AltaVista is probably only featuring sites that pay money, but the dumber half of the population might be a little slower to catch on - and that's what Nader is trying to draw attention to.

    --

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  4. Re:who cares? by Phroggy · · Score: 2
    Maybe five people have ever used Netscape or MSN search on purpose, but those are things one accidentally uses by clicking the wrong button in her browser.

    Do you have any idea how many MILLIONS of people Microsoft has conned into "clicking the wrong button" that takes them to an MSN search page? Some versions of MSIE will redirect there any time a DNS lookup fails.

    --

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  5. Three cheers for Google! by farrellj · · Score: 1

    It's nice to see a company with integrety these days...in the article, they are quoted as saying that they will not compromise their editorial integrety, and thus paid ads appear as separate links, clearly ads, and not in the returned listings. Way to go Google!

    ttyl
    Farrell

    --
    CAN-CON 2019 - Ottawa's only book oriented Science Fiction Convention! October 18-20, Sheraton Hotel, Ottawa, Canada h
  6. Simple. by astroboy · · Score: 3
    It's against the law in this country (and many others) to engage in deceptive advertising practices, and that includes displaying paid advertising without making it clear that it is indeed advertising.

    Previous posters have brought up some poor analogies. Newspaper ads are clearly ads (and newspapers can get in serious trouble when this isn't the case). The yellow pages are entirely advertisement.

    A better example is infomercials . These are clearly a `free service', too, as is all of broadcast television. That emphatically does not exempt them from the requirement to clearly distinguish paid ads from normal programming.

    Now, you could argue about whether or not paid-for placement between `normal' links is the same as a tv commercial which is paid for in-between `normal' programming, but it's not a completely unreasonable stretch.

  7. goto and featured vs. sponsored by danny · · Score: 2
    It's interesting that goto, one of the first search engines to run paid listings, is not among those listed in the complaint. I'd guess that is because their paid results are very clearly marked as such (even with the "cost to advertiser").

    It seems to me that Altavista's "featured sites" are just as clearly separated from the main results as Google's "sponsored links" -- or perhaps "featured" isn't as clear as "sponsored"?

    Danny.

    --
    I have written over 900 book reviews
  8. Re:whatever happened to democracy? by Watts · · Score: 1

    Yes, it's news. But it's never made a claim to be unbiased news. If there's commentary on an article, it's clearly stated who said it, or if it was the individual who submitted the article, it's in italics. This isn't the Associated Press where the article writer is nameless and it's supposedly unbiased news. This site has editorial comments on every story, and quite a few straight opinion articles.

  9. Re:Well, DUH by Howie · · Score: 2

    Anyway, whadya mean the government? Which government? It's bad enough what your government does to you (and mine to me) without them meddling in each others stuff.
    --
    the telephone rings / problem between screen and chair / thoughts of homocide

    --
    "don't fall into the fallacy of believing that Perl can solve social problems. Maybe Perl 6 can, but that's a ways off"
  10. Re:I think you should read the article anyway by el_nino · · Score: 1

    The reason the first three links on a search for "packet sniffer" on Altavista looks like normal search results is that they are just that - normal search results. No one has bought the keywords "packet sniffer" on Altavista. Compare this with a search for "books": see the first two hits, clearly labeled "Featured sites?" Those are the payed for links Nader is complaining about, since he wants to protect people who are so stupid they shouldn't be allowed near a computer anyway from believeing those "Featured sites" are normal search results.
    --
    Niklas Nordebo | niklas at nordebo.com

  11. Re:Search engines need $ too.... by khuber · · Score: 1

    They claim accurate search results. If your
    results aren't accurate but instead based on
    payment without stating so, that's deceptive.

    google.com is not one of the search engines
    they're going after. in fact, the article
    says:

    "
    Not all search engine companies have adopted deceptive advertising
    practices. For example, Google clearly notes that its paid placements
    are "Sponsored Links," and it will not put paid ads within its search
    results. "We have no plans for a paid inclusion program," Google
    spokesperson Cindy McCaffrey told SearchEngineWatch.com. "[O]ur search
    results represent our editorial integrity, and we have no plans to
    alter our automated process, which works very well in gathering
    information and delivering highly relevant results,"(4) she said.

    "

  12. Re:IMAGINE by khuber · · Score: 1

    The difference is that lying is okay
    as long as you make a buck?

    -Kevin

  13. Re:So what's socialism, to you? by khuber · · Score: 1

    That isn't true. Corporations are regulated in
    the US in the sense that they must operate under
    the law. There are all sorts of restrictions
    on what corporations can do legally. I think
    this is a good thing for citizens and for
    fair competition.

    -Kevin

  14. Re:Isn't this a capitalist society? by khuber · · Score: 1

    The government consists of /people/, ferchrissakes.

    The FDA does more good than harm in my opinion.

    Wherever there are people, there will be
    corruption and bad decisions sometimes. This is
    no different than private corporations. There are
    no perfect systems. However, I do not believe
    that corporations will do what's in the best
    issue of the people without intervention and
    regulation - for example pollution.

    A private company in my hometown dumped chemical
    waste into the town river for years.

    The Bells, IBM, Standard Oil, and Microsoft have
    all had actions against them for antitrust
    activity.

    Just becase there have been bad cops
    doesn't mean we should get rid of law enforcement.

    -Kevin

  15. Re:Isn't this a capitalist society? by khuber · · Score: 2

    We don't have a free market economy in the
    sense you describe. The government must
    intervene to keep order and enforce ethical
    behavior.

    What if pharmaceutical companies made fradulent
    claims about their drug products? Is that
    okay as long as we have the almighty "free market"? You seem to be suggesting that
    it is better to have a "free market" than to
    enforce ethical behavior.

    Gee, I'm sorry your mom died but she shouldn't
    have been so stupid and believed those pills
    would actually lower her blood pressure.

    I don't know how it got into your head that
    honesty and decency is outweighed by profit,
    but I find it very sad.

    Companies are unable to ethically self-regulate
    and this is why we need the FDA and other
    oversight organizations, as well as pro-consumer
    groups.

    -Kevin

  16. So what's socialism, to you? by TightByte · · Score: 3

    It's getting to be quite uncommon to see a topic posted on slashdot without someone railing against it with a reply along the lines of: "So? What's the big deal? It's not like I care."

    The point I'm trying to make is that whether or not you care, yourself, is exactly as interesting - to you - as it is to others to have opinions of their own. Whether or not you personally mind using search engines where the content returned might have more to do with financial transactions that you remain ignorant of, or the fact that they exist at all, doesn't make it a poor story.

    Running a search engine certainly isn't free, but if you want to make up for that by changing what a search engine IS, or at least what it is commonly (and perhaps naively) perceived to be, without telling anyone about it, then that most certainly is deceptive advertising.

    The right of search engines to charge money for returning their result isn't in question, it's how they do it that is the issue. When you ask your teacher at school how to solve a particular problem, you expect him to answer to the best of his ability, not according to what he's paid to say, right? And if what he tells you is influenced by some form of remuneration, whether it's secret or not, wouldn't you prefer to be told about it?

    It's all about playing an open game. It's what MSNBC do whenever they mention Microsoft and add a comment to the effect that MSNBC is a joint venture held by, among others, Microsoft. It's about confessing to a prejudice when you're asked for an opinion. If you don't reveal whatever motivation that might slant what you say, then you must accept that people who discover this motivation later could come to see what you said, and perhaps you yourself, in a new light.

    We all agree that telling something that isn't the truth is deceptive, but to not tell something which is true seems to be more of a gray area.

    1. Re:So what's socialism, to you? by LionKimbro · · Score: 2

      Do you think I should be able to set up a shop on the Internet, promise to send shoes if you pay $5.00, and not send them to you?

      Why not?

      Should I be able to offer you $2,000 if you promise to be my slave for 2 years?

      Why not?

      (Both are, thank God, illegal.)

      You make an interesting claim; do you care to back it up?

    2. Re:So what's socialism, to you? by theoddicy · · Score: 2

      The public has *no* right to dictate how Search Engines should operate. Ethically or otherwise. Just as the public as *no* right to dictate how Slashdot should be run. Unix or otherwise. They can complain, they can boycott, they can write scathing editorials on their mailing lists. *But* they should not be able to regulate it.

    3. Re:So what's socialism, to you? by TwoBits · · Score: 1
      Number 1 is fraud.

      Number 2 violates minimum wage laws. (Although, individuals from very poor countries might jump at the chance to earn $2k for two years of work.)

      Personally I think you ought to be able to trade your labor for whatever you think is fair.

  17. We already saw this by mandolin · · Score: 4
    Wayne Campbell: I was going to rail against deceptive advertising practices in search engines, but I have a headache.

    Garth Algar: Here, take two of these.

    Wayne Campbell: Ahh, Nuprin. Little, yellow, different.

  18. Re:the crucial difference wrt google by paynter · · Score: 1

    IIRC, Altavista once sold "personal AltaVista" and "workgroup Altavista" products, but I believe they were unsuccessful and are no longer available ...


    The personal version (MyAltaVista? I forget.) was briefly available for pay-no-money free. AltaVista cancelled it because it brought in no money and maintaining it was expensive - or so I was told for a friend who used to have a job maintaining it.

  19. the crucial difference wrt google by woggo · · Score: 3
    Google's primary revenue stream, though, is from licensing their page ranking technology and other parts of their engine to other companies. That is what differentiates google from these other, worthless "portal sites" -- since they don't have to make money off of the service provided by www.google.com, I don't think they're covered by my indictment on the business model of some of these pay-for-inclusion (or pay-for-rank) sites.[1] Furthermore, as you imply (if I am reading you correctly), it is very difficult to confuse Google's little "SPONSORED LINK" box with an actual search-engine result. This only makes sense, though, because how would it be in google's best interests (of demonstrating their superior search-engine technology as autoadvertisement) if they diluted the sensitivity of their search by offering page-ranking for cash?

    Imagine the absurdity: let's say you're some R&D manager covering a few groups and you want to index your intranet (which has documentation and interface descriptions for all internal-use and skunkworks projects, as well as docs for local tools and local mods to tools). What's the first thought that comes to your mind? I can bet my ass it's not "Eureka! I'll license the engine from www.dogpile.com! Failing that, I'll go for askjeeves.com or some other shill-engine!" Nope. Pay-for-rank and pay-for-inclusion have merely castrated the already-ineffectual engines backing the "web portal" sites. Even if they had any cred before they ran out of VC, they CERTAINLY don't now.

    [1] IIRC, Altavista once sold "personal AltaVista" and "workgroup Altavista" products, but I believe they were unsuccessful and are no longer available -- I think they were discontinued shortly before AV went to pay-to-improve-rank as a business model. Mea culpa if I'm wrong.

    1. Re:the crucial difference wrt google by The+Larch · · Score: 1
      And when do you actually want to "search the whole company" anyway? Has anyone ever found any useful information through one of those "powered by Google" search boxes on various company websites? It's the sad state of the AI art that if you go to www.frobozz.com and enter "Frobozz 5110 Windows 2000 driver" in the search box, then depending on the size of the company you'll get either no matches at all, or a dozen pages of links to press releases, marketing material, and mailing list digests that happen to contain your keywords in several unrelated emails.

      Web search engines are marginally suitable for indexing the web, because we don't have anything better. They're almost totally useless for searching a single website for a specific small piece of information, which is what people tend to be looking for when they visit a company's site.

    2. Re:the crucial difference wrt google by haruharaharu · · Score: 1

      I get warm fuzzies from the idea that Google has a sustainable business model.

      --
      Reboot macht Frei.
    3. Re:the crucial difference wrt google by goolo · · Score: 1

      There are some product available:
      Enterprise Search:
      "With world-class functionality and development tools to power search on the enterprise intranet, AV Enterprise Search is optimized to search unstructured data, in environments with high security needs and multiple data sources. Built on the same scalable architecture that powers millions of queries per day on the AltaVista network , AV Enterprise Search offers the functionality, reliability, scalability, and customizability required to meet the most sophisticated intranet search demands."

      But should we really trust Altavista to search the whole company?

  20. who cares? by woggo · · Score: 4
    All of those search engines are beyond irrelevant to almost anyone who does any more than the most casual browsing, and rank up there with the most absurd of the dot-com deadpool in terms of inefficacy.

    Maybe AltaVista was worthwhile three or four years ago. Maybe five people have ever used Netscape or MSN search on purpose, but those are things one accidentally uses by clicking the wrong button in her browser. However, none of these companies has a real business strategy -- if they weren't selling placement, they'd be selling your personal data to x10.com. Selling placement is merely the third or fourth step on the road to fuckedcompany.com.

    1. Re:who cares? by SyniK · · Score: 1

      If you read the article and believe a little crap that my boss keeps telling me, GoTo.com has a real business strategy. (I never use GoTo.com I just use Google (used to use altavista...)). They have the infratstructure to accomodate all these Pay Per Rank sites. It's like an eBay account that Goto.com automatically debts when your key word is used. And because we are capitialists, and capitialists love advertising, it supposedly works.
      All that is per my bosses words and a load of shit. When people stop using terrible search engines the companies will stop throwing their advertising dollars at search engines. I don't know how to make Google.com money, but a little ad on the side is OK by me.
      On a side note, If you look at the article, most everyone is linked with GoTo.com...
      (If you link to GoTo.com on your site, you can start out by making 2 cents a search (Paid by linkExchange)... and when you get enough searches you get roughly 6 cents a search (Paid by GoTo.com directly from the money the advertisers paid.). This of course is all from my bosses mouth and will get me fired... Of course I hate the job anyway so It's OK :).

      --
      -Tom
    2. Re:Who cares? by tbo · · Score: 2

      But should it be our job to try to figure out whether or not something is authentic information or merely an ad

      In a word, yes. If a search engine gives you crappy results, find another one. No irreparable damage has been done. No contracts have been broken. There's no need for government regulation. Should we regulate against ketchup potato chips because somebody doesn't like how they taste? NO! If you don't like them, you can buy another brand. The situation might be different if you could only buy ketchup chips (or only use MSN), but that's hardly the case.

      /me wonders how many people against this are the same people who snap at the people who run this site for editorializing what is supposed to be news. [snip] So which is it?

      I assume you're referring to my recent post in which I criticize an editor (Michael, I think it was) for blatant political comments in a story. You're forgetting that I never called for FTC regulation of Slashdot. There's a huge fucking difference between telling somebody he's being a stupid asshole and asking the government to regulate him or his website.

      Right now, some of the Slashdot editors annoy me, and so I complain in the hopes that they'll change. I still find the site entertaining, so I still come here. If Slashdot got stupider than I was willing to put up with, I would leave. I would not, under any circumstances, call for FTC regulation of Slashdot.

      If you stop to think for a second, you'll see that my views on this matter are entirely consistent. Please think very carefully before you ask for government to get involved in the Internet--you'll probably never get back the freedoms you lose.

    3. Re:Who cares? by tbo · · Score: 2

      My beef comes when they try to pretend it's not an ad, and this is *already* illegal!

      I'm not aware of the exact details of this law, but, assuming you're correct, I'd say it's an unnecessary law. I don't have any trouble figuring out what's an ad and what's not, and, if I did find a site that confused me in that way, I wouldn't use it. It's that simple.

      Why do we need government involvement? To protect morons from themselves? If newspapers or search engines want to do that kind of crap, they'll quickly get a bad reputation (just look at what we all think of MSN), and only the lusers will use them.

    4. Re:who cares? by 0xA · · Score: 1

      You did of course notice that google is the 7th search engine on that list?

      While there is obviously a big difference between paid placement (like google) and paid inclusion (not like google) you are painting with a pretty broad brush there.

      I think these paid services are core to the business models of search engines as we know them. Let's face it, this is a pretty rough way to make money but is none the less an absolutely crucial service if the web is going to be useful to most people.

      Prehaps the search engine is another example of a service where a subscription fee would almost make sense? A good way to provide revenue for the service provider while ensuring the integrity of the results.

    5. Re:who cares? by jallen02 · · Score: 2

      You just trolling?

      Google ain't nowhere on there.

      Read the article.

      Jeremy

    6. Re:who cares? by Erasmus+Darwin · · Score: 3
      Maybe five people have ever used Netscape or MSN search on purpose, but those are things one accidentally uses by clicking the wrong button in her browser.

      Not everyone's a computer geek. If you take J. Random User who barely knows how to surf the web, and there's a handy, dandy button at the top that says, "SEARCH", I'd be willing to bet that that's what's going to get clicked when it's search time. He's not necessarily going to even know about something like Google.

      Also, Lycos has been running television ads, which will presumably get them more users who are less technically savvy. These are exactly the people who do need the protection -- in a perfect world everyone would know everything, in reality we've all get areas where our expertise is lacking.

  21. Re:You're wrong. by ethereal · · Score: 1

    Hi Zico, long time no see. Been on vacation?

    You can also do this in Netscape by clicking on the Netscape Search button, selecting a search engine and clicking "always use this search engine". Then you can just type "? search terms" in the URL box to fire off a Google (or whatever) search.

    The shortcuts to various search forms are a neat idea, though. I ended up just sticking the appropriate search boxes on my startup page, but your setup sounds pretty good too.

    --

    Your right to not believe: Americans United for Separation of Church and

  22. You're wrong. by Zico · · Score: 2

    Uh, maybe because it's not a crap engine? Anybody who says they only use Google is instantly flagging themselves as someone who doesn't know dick about web searching, because Google has some big holes in it. It munges stop words within phrases, it can't do stemming (to Google, a "rocket" has no relationship to "rockets"), no wildcard support, and no "or" support come to mind. Try using a metasearch engine like ixquick sometime and you'll see all the stuff that Google misses.

    On the topic of searching, anybody who uses IE 5 or above (read: most of Slashdot) who does a lot of searching should check grab the IE Web Accessories (they work for IE6, too) and make use of the Quick Search feature. Instead of going to Google and then searching for "Hungry Hippos", just type in your URL box or Open dialog 'gg "Hungry Hippos"' (without the single quotes), and it'll shoot you to the appropriate results page. Results no good and you want to check AltaVista? Just enter 'av "Hungry Hippos"' and there you are.

    It comes with a bunch of sites already programmed (AltaVista, Excite, HotBot, InfoSeek, InfoSeek Ultra, Lycos, MetaCrawler, Magellan, OpenText, WebCrawler, and Yahoo), and you can add your own. Plus you can basically use it for any web query that's looking for a single field — you just stick in %s where the term(s) you're searching for should go. So, in addition to the search engines that I've added (Google, Northern Light, ixquick, and Raging Search), I've also set it to access UPS tracking, the W3C's CSS validator, MSN Dictionary, Google Groups, Netcraft, and the W3C's HTML validator. So, instead of going to Netcraft and entering a site in the textbox, I just do a "nc www.apple.com" and the web server that Apple's using is the next thing I see. ("nc" being my alias for Netcraft).

    You can make your own, but just to get you started, here's my own list of custom queries:

    css - http://jigsaw.w3.org/css-validator/validator?uri=% s&warning=1&profile=css2
    di - http://dictionary.msn.com/find/entry.asp?search=%s
    dj - http://groups.google.com/groups?q=%s&hl=en&lr=&saf e=off&site=groups
    gg - http://www.google.com/search?q=%s
    ix - http://ixquick.com/do/metasearch.pl?cat=web&cat=we b&cmd=process_search&query=%s
    nc - http://www.netcraft.com/whats/?host=%s
    nl - http://www.northernlight.com/nlquery.fcg?cb=0&qr=% s&orl=
    rs - http://ragingsearch.altavista.com/cgi-bin/query?q= %s
    val - http://validator.w3.org/check?uri=%s&doctype=Inlin e

    (Hope I didn't mess up the cut-and-paste job — it comes from an email I wrote to some fellow workers lately — and I know this turned into a long post, but this feature really is a great time saver. It's one of those things where you get annoyed whenever you have to use somebody else's computer and they don't have it installed. So, just thought I'd point it out to anyone who might not have tried it before. Oh, and it looks like Slashdot's entering extra spaces into the URLs, so if you want to copy them, make sure to remove the spaces.)


    Cheers,

  23. Re:Isn't this a capitalist society? by NMerriam · · Score: 2

    And you go out of business because the customers choose not to come to your crooked horrible store

    Um, no, its much worse than that.

    If you are allergic to walnuts and buy a food because it says "no walnuts", but it does, and you die, you have a bigger problem than simply "oops, just don't shop there again".

    When a hospital buys supplies, it expects that syringes and gauze labelled "sterile" are, in fact sterile according to the legal requirements of that word. If we can label anything "sterile" we like, a lot of folks are going to die of infections before we "punish" the vendor by taking our business elsewhere.

    That "punishment" doesn't seem very useful, seeing as how they just killed a lot of people by lying and now they get to sell their same product for the same purpose to other hospitals (probably under a different company name).


    ---------------------------------------------

    --
    Recursive: Adj. See Recursive.
  24. Re:Isn't this a capitalist society? by NMerriam · · Score: 2

    is a non-capitalistic action

    That's okay, we're a non-capitalist country (and definitely a non-laissez-faire country).

    We're also not a democracy.

    We have found that setting up any system at the extreme end of a scale tends to be counter-productive.

    Have an economy with some regulations, minimal requirements for disclosure, and significant financial oversight, and the rest of it can be pretty free-going.

    besides the fact that there is not necessarily lying taking place here

    Of course. That's what "investigation" means. They want to find out if there is or isn't.

    ---------------------------------------------

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    Recursive: Adj. See Recursive.
  25. Re:Isn't this a capitalist society? by NMerriam · · Score: 4

    Last time I checked we lived in a free market economy

    One of the fundamental tenets of capitalism is that the free market only works efficiently with accurate information.

    Misrepresenting (also called "lying" by normal people) your product or business in order to decieve the public is not a right of a company (at least in our country).

    Whether the search engines are misrepresenting themselves and services is what Nader is asking to investigate.

    "We can say what we want to sell our stuff, and by the way did I mention this cures cancer?" is not a particularly compelling argument.

    ---------------------------------------------

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    Recursive: Adj. See Recursive.
  26. Re:Isn't this a capitalist society? by cygnus · · Score: 2

    this is insightful. somebody mod this up please!

    --
    Just raise the taxes on crack.
  27. I guess... by Black+Parrot · · Score: 4
    I guess that kills my plan for setting up a Slashdot clone and letting people pay for karma.


    --
    --
    Sheesh, evil *and* a jerk. -- Jade
    1. Re:I guess... by AntiFreeze · · Score: 1

      I personally like the idea of trolls being able to buy-back their karma. They pay good money, and then possibly get to moderate. What more would a troll (or you, for that matter) want?

      ---

      --

      ---
      "Of course, that's just my opinion. I could be wrong." --Dennis Miller

    2. Re:I guess... by Greenisus · · Score: 1

      If I had the time to post often enough, and I was actually interesting, I would auction user IDs with 50 karma on ebay.

  28. Re:I read it, and Nader is still way off by jslag · · Score: 1
    I will speculate on why he does it. It's simple, it enhances his personal power, and he's become very wealthy by doing it.


    Wait, I thought you were talking about Nader, not the people behind the deceptive advertising.

  29. Re:Read the article. Dismissed your post. by Gallowglass · · Score: 1
    So are you saying that it's all right for a company to lie to you as long as it helps them to make money?

    Many people believe that the purpose of a company is to make money. Actually this is not correct.

    When I took Business Administration in college, one point that got hammered home in first year was that the function of business was to serve the market segment's needs and/or wants. If you can do that at a price that the market is willing to pay and that allows you to make a profit, then the business will succeed/survive.

    Saying that the purpose of a business is to make money is like saying that the purpose of humans is to produce carbon dioxide. Making money is a necessity of a company's continued existence, it is not the reason that it exists.

    And yes, I do believe that it is the proper function of government to protect its citizens from predatory business practices. A search engine that promises to give objective reports and then shoves in advertisements instead is lying to me. I don't mind the ads if they are labelled as ads. (This is no different from existing print standards.)

  30. yeah, and......? by terpia · · Score: 1

    who really uses any those engines to do serious searching anyways? You really expect theres not some sort of slant on the results from MSN? What about this iWon.com crap? Do all the users think the prize money just appears at the company's doors waiting to be given away? Oh, all the revenue MUST come from banner ads...right? The bottom line is: Naive consumers will always be treated as naive consumers by companies that stand to profit from it. It's not even necessarily bad...just reality. It's like an STN ratio, you go where the signal is...not all the hype and noise. But really, how many people who use these sites as their main search engines are going to use another site now? Will they just end up moving to another site using the same strategy?

    --
    .sig wanted: Must be concise, funny, and display my cleverness.
  31. Re:How flimsy is this? by zakureth · · Score: 1

    Yes, newspapers accept advertising... so do search engines. Newspapers will even do things like put car advertisements in the automotive section... for search engines, this would be targeted advertising. Still clearly marked.

    The complaint here is the equivelant of taking an unimportand article about a company and bumping it up to the front page because the company paid to be noticed, and taking the real important news and burying it back on page 6.

    The purpose of newspapers is to present news, in order of importance and relevance. The purpose of serch engines is to mine a pool of web site information against search criteria, and return results ordered by some clear criteria, usually relevance...

    Not, the search engines may not do a great job of meeting their criteria, just like the newspapers don't always do, but there's a presumption of an honest effort, free of bias. Paying them to bypass their own judgement to reorder the data portrayed, contrary to their advertised purpose or methodology, is misleading illegal.

    Yes, it's that simple.

    --
    Windows: The operating system built for the internet. Unix: The operating system the Internet was built for.
  32. Re:Who uses anything but Google? by Iguanaphobic · · Score: 1


    Well, if the free-market is so great, why the hell is a crap engine like MSN getting 6 times the searches as Google?

    Same reason the lemmings are all using Windows 9x and not OS/2. Marketing, hype and FUD.

    People don't go to what's best, they go to what corporations lead them to because it makes them money.

    Beta, VHS etc. etc. Everyone says, stop crying that the better stuff lost, it couldn't survive in the marketplace. As if this was the objective. Product development is all about LCD. Joe Sixpack rules and since he don't spell so good and he don't think so good, our products damn well better not be too good. We might alienate him.

    You should look realistically at your free-market mantra and see it for what's its worth: a load of crap. The free market is free only to those who have the power to control it.

    Eventually, we'll end up with a world of thirds. One third will be the ruthless, greedy ones who foist off inferior products on one of the other thirds, the clueless consumers. The last third will be the ones who make the world work. The techs, the engineers, the thinkers and tinkers. Which third do you want to be in? Right now it appears that the first third is in charge. The second third could care less as long as the ball games on the tube and the beer is cold. I guess that leaves progress up to the last third.

    --
    Fascism should more properly be called corporatism, since it is the merger of state and corporate power.
  33. Re:It's called Google by gimpboy · · Score: 1

    funny when i read your post i thought you ment that google took information from an objective database selected by an objecctive algorithm. so, there is one person out there on the net that agrees with you-at least on this issue.

    use LaTeX? want an online reference manager that

    --
    -- john
  34. Who uses anything but Google? by tbo · · Score: 2

    Who here uses anything but Google? Hey you, you in the back, what the hell are you doing with Excite? Just put AltaVista down, and nobody will get hurt. Come on, Nader. Anybody who's not a newbie or a moron uses Google, and Google clearly marks their ads. I'm amazed the other search engines are still in business. Maybe they won't be much longer (CMGI is AltaVista's parent corp.).

    This is the free market taking care of things without government intervention. There's a prefectly good alternative (Google), it's free, and it's honest. Why complain to the FTC when you could just use Google? Caveat emptor, and all.

    1. Re:Who uses anything but Google? by nysus · · Score: 2

      Well, if the free-market is so great, why the hell is a crap engine like MSN getting 6 times the searches as Google? Excite gets 10 times the number of hits. People don't go to what's best, they go to what corporations lead them to because it makes them money. See http://www.webmasteraid.com/cgi-bin/d.cgi (Select "USA" and "English") You should look realistically at your free-market mantra and see it for what's its worth: a load of crap. The free market is free only to those who have the power to control it.

      --

      ---Technology will liberate us if it doesn't enslave us first.

    2. Re:Who uses anything but Google? by hearingaid · · Score: 1

      I like AltaVista, and I will continue to use it until Google:

      • Gives me the + and - operators;
      • Starts handling phrases correctly (when I am searching for "The Lord of the Rings", I do not want stopwords removed, thus finding "Lord Rings"); and
      • Gives me easier access to translation (Babelfish, guys, it's better).

      That said, I'd actually pay for AltaVista if I could get it ad-free and with Google's caching feature. Of course, I'm not a typical Slashdotter there, I know. :) (I pay for Salon. So there. ;)

      --

      my old sig used to be funny, but then slashcode ate it and now it's not funny anymore

  35. Who cares? by tbo · · Score: 2

    Who cares if lusers use MSN? Google does a good business, it's free, and it works really well. If lusers want to use MSN, then that's their punishment. Eventually, they'll figure things out and switch to google. There's nothing stopping them. On the other hand, maybe some people use MSN because it's actually the best thing out there for their needs. Maybe they like the integrated content on the MSN site (something google doesn't have). Who are you to take away their choice?

    In all likelyhood, if the FTC steps in to regulate search engines, it will make things terribly complicated and fuck up good search engines like Google. Why do that when it's unnecessary? Giving people easy choices is good enough. It's not the government's responsibility to protect stupid people from making bad choices. You can lead a horse to water...

    Disclaimer: I've never used MSN. I have no idea if it sucks or is better than Google. I'm debating under the assumption that nysus is correct in calling MSN a "crap engine".

  36. Re:whatever happened to democracy? by TypoDaemon · · Score: 1
    democratic?

    as in: we're going to force these search engines to change, whether it is good for their business or not, whether or not what they're doing is illegal, whether or not it is actually hurting their non-paying customers.

    at what point did these businesses come under government control? oh wait, that's right, under the socialist system which everyone believes the united states should be, all businesses are controlled by the government.

    you can't argue, or at least i couldn't, that these businesses have some sort of principles to uphold in which they forsake those people who sponsor them and raise up those people who are simply riding on their coattails.

    furthermore, it is not as if those offending search engines are excluding any sites - they are merely giving some sites precedence over others. "barrier to entry" indeed.

    finally, speaking of that good which you call the fcc - they have taken a public resource in the form of radio waves and, ludicrously, decided to put it under their control. this is socialism - government control of the propaganda machine. this is not your touted democracy. democracy produces businesses that look out for their own interests, as the search engines are doing, and not businesses which seek to appease the fcc.

  37. Re:Isn't this a capitalist society? by TypoDaemon · · Score: 1

    yes, the wonderful free-market economy. also called laissez-faire, meaning "hands off".

    as in, there is no government intervention in a free market economy. this means that nader's actions of trying to punish those search engines is a non-capitalistic action.

    besides the fact that there is not necessarily lying taking place here. simply because a link is placed higher in a list does not mean that someone is lying; it simply means that someone is getting a preference by the searching company.

  38. How flimsy is this? by nakaduct · · Score: 1

    If this page was any more slanted, Nader and his consumer watchdogs could go after its authors for kinking people's necks. "Paid placement"? In a "sponsored links" box? How deceitful!

    You know what else I head, you can advertise cars... in the newspaper's "Wheels" section! For money! Therefore, all journalists are whores.

    1. Re:How flimsy is this? by heliocentric · · Score: 1

      What about magazine ads (I'm thinking about popular electronics/mechanics as I write this) where the ads are made to look like columns in the mag? They have to put "paid advertisement" somwhere on there (usually on the top center added by the mag) but sometimes it's harder to find. How is this any better than "sponsored link" on google that (in my experience atleast) is even a different color than the regular results?

      --
      Wheeeee
    2. Re:How flimsy is this? by startled · · Score: 4
      Hmm, did you happen to read this page? That's where they specifically say that they "request that the Federal Trade Commission (FTC) investigate whether these companies are violating federal prohibitions against deceptive acts or practices (1) by inserting advertisements in search engine results without clear and conspicuous disclosure that the ads are ads. This concealment may mislead search engine users to believe that search results are based on relevancy alone, not marketing ploys."

      For those who can't be bothered to read the links directly from the news posting, here's a little translation of the whole bit:
      Commercial Alert would like the FTC to investigate whether current methods of paid placement are deceptive to consumers, and whether that deception is strong enough for FTC intervention.

      Don't think they could be intentionally misleading people? I've met people who didn't know the "click here to optimize your internet connection!" button was an ad the first time they saw it. I've also met people who have a hard time distinguishing between icons in their web browser and icons on the web page. This is much more subtle than either of those examples.

      Don't think this is something the FTC would bother intervening in? The complaint has a little section entitled "The FTC Has Repeatedly Sought to Stop Companies From Concealing That Their Ads Are Ads", in which they argue that point as well.

      It's a very simple three point argument, summarized with bold headings above each of the points. So there's my simple pitch for reading the complaint. I think you'll find it interesting and informative, and it will take less time to read than it's taken you to get this far.

      To get back to the initial post, suffice it to say that the Commercial Alert complaint is obviously not asserting that paying search engines for targeted advertisements is wrong.

    3. Re:How flimsy is this? by cakoose · · Score: 1

      Remember, nobody's complaining about Google's method. Even the complaint letter cites Google's method as a valid alternative if payment is involved.

  39. Read the article by nakaduct · · Score: 2

    They list five ways to buy your way into a search engine. The first three all refer to clearly-marked advertiser content (their vague descriptions make the practices sound more underhanded than they actually are).

    The fourth is a semi-legitimate beef, but the only perpetrator is Inktomi/Linksmart (whom they list a total of eight times in a goofy effort to inflate the severity of the 'problem').

    The fifth (paying for editorials) is a gray area, since editorials (unlike correctly ordered search results) aren't free, and someone has to pay the electric bill. As long as you can't pay for a good editorial, who cares? Reviewers have been getting freebies since forever -- the will to honestly criticize a benefactor's product is what separates good reviewers from bad.

    There are kernels of truth in the article, but they are fully obscured by the stool.

    cheers,
    mike

  40. Re:Isn't this a capitalist society? by Blue+Neon+Head · · Score: 1

    That's "their right" as in "their right to charge for space." It is not their right to pretend otherwise, which is misleading marketing, and that is what they are attempting to investigate.

  41. Re:Isn't this a capitalist society? by Blue+Neon+Head · · Score: 3

    Come on now ... no one's saying this isn't their right. The question is whether it ethical to do so without informing users, and I think most would agree that it isn't. I certainly wouldn't want to use such a search engine.

    Incidentally, Google was not mentioned ... good for them.

  42. Re:READ THE ARTICLE before you dismiss this! by ncc74656 · · Score: 1
    As is the fashion on /. now, the first +3 posts are all slam and (incorrectly) attempt to debunk the posted article without ever having apparently *read* it.

    Given the subject of the article (a Nader operation), is it really necessary to read the article? Considering the source, it's practically a given that it's more than likely much ado about nothing. After all, if a search engine gives you bad links, are you going to continue using it? (I've been using Google more and AltaVista less in the past few months; Google has fewer dead links, and even if a link is dead, you can bring up the page copy that was cached.)

    About the only good thing Ralph Nader has ever done is siphon enough votes away from Algore to practically hand the election to Dubya. Beyond that, he's a whiner and a loser who should've dropped off the scene eons ago.

    --
    20 January 2017: the End of an Error.
  43. Re:Rediculous by BubbaFett · · Score: 1

    The problem with this logic is that The Onion is blatant satire. The search engines are advertising in a manner that leads the consumer to believe in the falsity that the sites listed first are the best results. It's a matter of deception, not factual correctness.

  44. Re:It makes sense, from some people's point of vie by BluSkreen · · Score: 1

    Perhaps the solution is for the search engines to offer a setting that will allow Joe User to view 'pure' and commercialized links seperately

    Yet another case of "I want something for nuthin' ". Just how do you propose the search engine operators cover expenses?

    If you don't like it, I've got a solution. Set up your own spider and maintain it.

    Dave

  45. Re:I read it, and Nader is still way off by Hard_Code · · Score: 2

    Hmm...here's some example:

    Search: lung cancer
    Results:
    * Phillip Morris page claiming there is no relation to cigarettes and lung cancer
    * Phillip Morris page announcing that YOU are the lucky winner of $2.00 off your next carton!
    ...

    Search: open source
    * Microsoft page spreading FUD
    * Microsoft page unveiling their new "Shared Source" program
    ...

    Search: Emacs
    Results:
    * vi
    * vi
    * vi
    * vi

    --

    It's 10 PM. Do you know if you're un-American?
  46. Re:whatever happened to democracy? by Hard_Code · · Score: 2

    Slashdot is already slammed as an Open Source mouthpiece, and is blatently, obviously, unashamedly pro-Open Source. On the other hand, newspapers like the New York times are trusted, and religiously read by people all over for general news, and claim to be neutral. I sure would be pissed off if the New York times masqueraded pieces paid by other companies as "news" (and NOT tell me about it). This is exactly what's going on with the search engines. They should at least say something like: "We sneak paid advertisements into search results, so don't really trust our results". Of course they are not going to do that.

    --

    It's 10 PM. Do you know if you're un-American?
  47. Re:Bullshit by Velox_SwiftFox · · Score: 2
    See how it specifically points out Google, which has clearly marked "SPONSORED LINKS" at the top of your query results, with the actual relevant results below that? That is perfectly fine.

    Did you notice how rare those "sponsored links" are on Google?

    I searched for "bookstores", and "books" and got exactly one sponsored link each (and neither was Amazon.com).

    When I searched for "linux" I got none.

  48. The Penis King by Velox_SwiftFox · · Score: 2
    Interesting what happens when you search on Altavista, Infoseek, Lycos, and goto.com for the single word "penis". All these serve up the same penis enlargement site with the scary page title, "Hey! Don't get ripped off!". Ouch.

    According to goto.com's listing, the page owner pays $0.48 per click-through.

  49. Re:whatever happened to democracy? by self+assembled+struc · · Score: 1

    google does show paid search results.

    google adwords. when you do a search it shows you ads on the search results page depending on what you searched.

    why? because people need to make money. it's no big surprise.

  50. I read it, and Nader is still way off by Zigg · · Score: 2

    And what, may I ask, is wrong with that? I fail to see how higher placement without a big red line that says "this placement was paid for" (which would most certainly result in the search engines' fees being lowered due to reduced demand) constitutes "deceptive advertising". Come on, people, they're not claiming that a paid ad that pops up on "britney spears n00d" can cure cancer!

    Why does it matter if someone paid for higher placement or not? If the higher placement results in items that the user of the earch engine finds useful, then no harm done. If it results in complete hogwash being promoted to the top, then the search engine loses credibility (ergo revenue), which no search engine is interested in doing.

    Nader is just doing what he's done all his life -- making sure that business in general will collapse under the weight of a ten-foot-high stack of regulations. Why he is doing this is really not something I care to speculate on.

    1. Re:I read it, and Nader is still way off by Zigg · · Score: 2

      In the case of your first two examples, I don't see what the problem is, really. Obviously Philip Morris is not a trustworthy source for lung cancer information and Microsoft not a trustworthy source for open source information, but that does not make the hits any less valid. I wasn't aware that search engines were supposed to return truthful information (and in a lot of cases, truth is a pretty gray area anyway); they are just supposed to return hits for the terms I specified.

      The third example is exactly what I think search engines should be doing, though. :-) (yes, that is humor...)

    2. Re:I read it, and Nader is still way off by TwoBits · · Score: 1
      Nader is just doing what he's done all his life -- making sure that business in general will collapse under the weight of a ten-foot-high stack of regulations. Why he is doing this is really not something I care to speculate on.

      First of all, I'll give you a big amen on what it is that Nader's doing. And I will speculate on why he does it. It's simple, it enhances his personal power, and he's become very wealthy by doing it. Isn't there a name for people like that? Oh yeah, H-Y-P-...

  51. Re:It's called Google by heliocentric · · Score: 1

    And where does google do this? I've seen the clearly labled "sponsored link" but nothing that seems deceptive in sneaking links higher then what appears legit. Heck, my packet sniffer on google comes up as #13 if you search for "packet sniffer" and I know I didn't pay a dime.

    --
    Wheeeee
  52. Re:READ THE ARTICLE before you dismiss this! by heliocentric · · Score: 1

    Ok, I am aware of the ideas put for in the article, so I will comment to your post rather than the outer realm. I disagree with the thing just based on my personal experience, not some initial responce of "nah, is isn't that way since I didn't think before I posted."

    Am I saying I have a mathematical proof that what the article says is wrong: no. Do I think it could still be hapening: yes.

    However, I wrote a packet sniffer for a class and posted it on my own little corner of the world (not on the school's site so don't think that helped me). Near as I can see no one links to me about it, yet I'm #13 on google's search if you look for "packet sniffer." I know I never paid a dime, and I don't see anyone linking to me (juding by server logs and the refer url) and I think I've reached a kinda high placement for just being a kid and posting a sniffer.

    I come in ahead of snort and many other sniffers I played with in creating mine. So don't you think corporate america would snuff out a little sniffer like me?

    --
    Wheeeee
  53. So WHAT? It SHOULD work that way. by Havokmon · · Score: 1

    Are you kidding me? They are searching and indexing the web, letting YOU use it for free!
    Now you're complaining that your dorky little web site with pictures of your cats is being put further down in the rankings just because there are legitimate business with MONEY who pay for a search result to display them higher on the list.
    Do you really believe the typical internet half-wit is looking for, or would even visit, your site in the first place? This is probably helping the internet more than anything else, by directing users to USEFULL information on the internet.
    And isn't that what the damn thing is for in the first place? I thought we were all techs here who had open minds and could see things from different view points. That's supposed to be the strengh of this place. Apparently, you guys need to visit some non-PC/Linux/Science sites once in a while.

    --
    "I can't give you a brain, so I'll give you a diploma" - The Great Oz (blatently stolen sig)
  54. Re:whatever happened to democracy? by Havokmon · · Score: 2
    1) To those who say, "Hey, AltaVista is a business. Can you blame them?" Yes, we can blame them. Newspapers are a business, but you don't (well, you didn't once upon a time) see them printing corporate press releases as news.

    Oh no, they're not swayed or biased in any way. They post the truth, no matter how it affects the parent company. No reporter is ever told that a story should be buried..

    2) It's kinda funny to me how many people respond to this strictly in terms of capitalism. What ever happened to democracy? I realize that the original promise of the 'Net is drying up faster than liquid nitrogen, but still, someone needs to say it.

    There is no democracy in business. The CEO is god, and you do what s/he says.

    Let's imagine that Google goes out of business. Poof -- suddenly you can't do a search without having to turn to a paid search engine. Yeah, yeah, search engines suck anyway, but... unless I am running linuxisbitchin.org, they are a good way to get people to come to my site (I run a humor site and do not blanch at appearances of .aol in my logs). However, if $$$ is causing me to be marginalized, that ceases to be a tool for me.

    Are you trying to make money on your site? Or is it just 'for fun'? If it's for fun, and it's a good site, you will be just fine with the internet version of 'word of mouth'. If you're trying to make money on it, how the hell do you think business work without investment capital? There are only so many commercial spots, you pay for the top spot. The cost of the top spot is determined by the demand generated for that spot. It's called supply and demand. You are getting free advertising anyways, and your whining about not being first in the list?

    Ultimately, it seems to me the barrier to entry is being raised here. I understand quite well that search engines are not the only way to promote a site, but from a strictly democratic point of view, this leaves one in a situation that's like running for President with nothing but a bunch of bumper stickers, while your competition has access to the airwaves.

    A barrier to entry? Do you show up in the search? Yes. Then who cares. You just got FREE ADVERTISIING. A search engine IS ALL ADVERTISING. If you're not willing to pay for GOOD advertising, then yes, you are running for president using a refirgerator box and a sharpie. Only a moron would do that, then whine when he gets no votes.

    3) A philosophical question, really. The airwaves are supposed to be a public resource, according to the FCC charter. Since the airwaves are regularly sold lock, stock, and barrel to companies that couldn't possibly give a shit about the public good despite this, what protects the Internet, given that the infrastructure is owned by a zillion institutions and there is no charter to speak of?

    The Internet is NOT airwaves. You can put up any site you want, at any time you want, and have EVERYONE in the world visit your site for a meager $5/mo at a hosting company. No restrictions. At least, nothing like the 'real' airwaves. Now you're whining that your advertisting (serch engine = The WORLD's YellowPages) should be free? Hell. Why should I have to pay $5/mo for someone to 'store' my message? That should be free too. And my Internet Access should be free, because I already bought a PC, and I have a radio, and the radio is free, so why not the internet?

    *Havokmon slaps all of Slashdot with a Tuna.

    --
    "I can't give you a brain, so I'll give you a diploma" - The Great Oz (blatently stolen sig)
  55. $$$$ by Kreeblah · · Score: 1

    Erm, don't many search engines (go.com comes to mind) that sell ranking space clearly state this? Then again, they shouldn't really be calling themselves "search engines" . . . Maybe "big-bucks corporation search engines" or something that sounds a little better than that.

  56. Yeah, what was Ralph thinking? by jacobito · · Score: 1

    How dare Ralph and co. complain? This is a capitalist society--if you don't like it, leave it! Money makes the world goes round--that's just how it is! How can someone complain about search engines skewing results to benefit paying advertisers, that's how search engines work!

    Keep the circular arguments coming, slashdotters! And don't rest until the Internet is as bland, homogenous, crass, and stultifying as network television and Top 40 radio! One day everyday life and just plain everything will be more boring than our wildest imaginings! Keep fighting until that dream of a money-driven monoculture is a reality--we're almost there!

    Yee haw! Are we dead yet?

  57. Re:READ THE ARTICLE before you dismiss this! by gargle · · Score: 2

    essentially, they're trying to masquerade the paid links as normal, objective search data, to make it seem like the paid links are somehow more "relevant" to a search.

    Unfortunately for your argument, there's no such thing as an "objective" search. Search engines use a variety of fuzzy, human constructed metrics to return their results: e.g. page rank, the number of times the search phrase appears, etc. It's not difficult to argue that a site which can afford to pay is likely to be more important than a site which can't.

    If search engines want to use payment as a criteria, more power to them. It's ultimately up to the consumer to decide whether to use the search engine based on his perception of whether the search engine gives him the relevant search results.

  58. Read the article. Dismissed your post. by zpengo · · Score: 2
    The complaint is not that search engines are accepting money to have certain links pop up towards the top of a search, it's that they're doing it without LABELING it as such - essentially, they're trying to masquerade the paid links as normal, objective search data, to make it seem like the paid links are somehow more "relevant" to a search.

    Why should they? Search Engines are dot coms. They are companies. Their one and only purpose in existing is to make money, not to help you find "+hot +xxx +monkeys" with the utmost efficiency. They do a pretty good job, even if they do tweak the output a bit.

    What nobody seems to understand is that nobody has an intrinsic "right" to receive pure search results. If you want them, write your own search engine.

    --


    Got Rhinos?
    1. Re:Read the article. Dismissed your post. by zpengo · · Score: 2
      So are you saying that it's all right for a company to lie to you as long as it helps them to make money?

      Are they actually lying, or just not meeting ill-informed assumptions? When I took Business Administration in college, one point that got hammered home in first year was that the function of business was to serve the market segment's needs and/or wants.

      When you type in a query and get back a list of sites that probably have what you're looking for, your "needs and/or wants" have been met. If they are not, start your own company which gives away brilliant search results for free.

      --


      Got Rhinos?
    2. Re:Read the article. Dismissed your post. by zpengo · · Score: 2
      The FTC looks at at for Express Claims and Implied Claims. In the case of search engines there is a clear implied claim that results are relevant to your search. Search engines are entirely free to mix in paid results - this is not in contention. However, when they do so it is a clear endorsement and they are required by law to disclose any material connection.

      Don't confuse me with the facts!

      --


      Got Rhinos?
  59. actually radio does get paid for songs by lupine · · Score: 1

    Clear Chanel and the other three radio companies get paid to play what the RIAA wants you to hear. Why does top 40 suck? Because its profitable. If you hear a song over and over hour after hour you are more likely to buy it. Or at least some morons are. When the record companies began paying radio stations there was a big scandle called "Payola". Congress declared payola illegal and made the companies setup a network of middlemen that would pass the money from the major labels to the radio producers all legal like. And thats why commercial radio sucks.

    If you are lucky enough to live in Madison, WI I sugest you tune to one of the few community radio stations left: wort 89.9

    Salon did a nice piece if you care to know more.

  60. What the People Want by jonnyq · · Score: 2

    Microsoft spokesman Matt Pilla said MSN is delivering "compelling search results that people want."

    Too bad the people they reference are advertisinge execs.

  61. It's called Google by MrBlack · · Score: 2

    and I saw they weren't listed as one of the companies they wanted the FTC to investigate.

    1. Re:It's called Google by MrBlack · · Score: 2

      Perhaps it's a combination of me trying to be flippant in my "Subject" line, and some ambiguity in my parent's post. The article said that search engines ..."look like information from an objective database selected by an objective algorithm. But really they are paid ads in disguise." to which the parent replied "Where is this magical search engine that looks like the description above. I've never come across anything like it whilst searching the web." I took that to mean that he/she thought that none of the search engines on the internet display their search results like the results of an objective algorythm - to which I instantly thought - HA - google does because the ARE the results of an objective algorythm. No one could mistake the ammount of advertising content around and contained in the search results of other search engines. Clearly on re-reading my parent post I can see that it looks like I'm saying that Google displays their search results like objective reason when in fact they are nothing more than advertising (which is not the case). A cock-up on my part. -1 Karma. Mod me down.

  62. Bullshit by ukyoCE · · Score: 5

    It's lying. Read the freaking article--it isn't a complaint that they accept paid advertisements. The complaint is about search sites that mix the paid advertisements in with the ACTUAL results, providing no way for a viewer to know whether a site is actually relevant to your query, or just a site that paid the search engine some money.
    This is nothing more than lying.
    See how it specifically points out Google, which has clearly marked "SPONSORED LINKS" at the top of your query results, with the actual relevant results below that? That is perfectly fine.
    Read first, then post.
    (karma whore)

    1. Re:Bullshit by cybermage · · Score: 5
      When I searched for "linux" I got none.

      Want your ad to show up every time 'linux' is one of the keywords, here's your estimate according to: Google's AdWords Preview
      6,622,100 impressions
      Estimated cost per month: US$99,331.50
      My guess would be that the price is why you get none. Add a second keyword, like 'server' and it drops precipitously (probably still more than VA can afford):
      118,000 impressions
      Estimated cost per month: US$1,770.00
      It's a bit pricy per impression, but with a little trial and error, you can be really specific about the impressions you get. For example, here's the stats for both 'linux' and 'Torvalds' in case you want to really target that biography you just wrote:

      2,100 impressions Estimated cost per month: US$31.50
      No, I don't work for Google, just played with this thing a lot while writing META tags...
    2. Re:Bullshit by cmclean · · Score: 1
      providing no way for a viewer to know whether a site is actually relevant to your query, or just a site that paid the search engine some money

      Great! Does this mean that all the 'FR33 Pr0n' links which really redirect to a million pop-ups for pay sites - instead of 'free' as advertised - are going to get taken to the cleaners?

      Seriously though, the site which paid to be included/highlighted/moved-to-the-top-of-the-list is more often than not, just as relevant as others in the list. The added bonus being that if it weren't for these sites, you wouldn't have a search engine at all.

      I agree that if the advert is not relevant to your search it should contain a warning to that effect, or better still not appear at all, but there is a place for targeted, relevant advertising in the search results.

      cmclean

      --
      "Any similarity between the hooting of a million eager monkeys and Slashdot is purely coincidental." -THEFLASHMAN
  63. What About the Yellow Pages? by ZeldorBlat · · Score: 3

    Isn't this exactly what the phone company does when they publish the Yellow Pages? Certain companies have simple listings with only their name, phone number and address. Others have quarter-page three-color ads that pop out at you when browsing a particular catergory. Maybe the yellow pages are more like Yahoo than a conventional search engine, but the idea is still the same (looking for listings based on key words).

    1. Re:What About the Yellow Pages? by berzerke · · Score: 3

      The big different in my mind is it is obvious that the yellow page ads are in fact ads. This should be obvious to anyone more than about 5 years old. For those it isn't obvious too, well, they're a lost cause anyway. Labeling won't help these people. Also, the ads in the yellow pages are sometimes more helpful than the one line listings. If nothing else, the ads often give the hours.

      The pay for placement is a different story. This is deceptive. When someone does a search for something, the search engine is representing that it will try to return the most relevant results first. Pay for placement breaks this trust.

  64. Sometimes it works right by Animats · · Score: 2
    I have Downside.com, which has a "deathwatch" of failing dot-coms. For "deathwatch" as a search key, downside.com is #1 on Google, Yahoo, and Goto, and #6 on AltaVista. For "downside", it's #1 on Google and Yahoo, #2 on Goto, and #3 on AltaVista. I just submitted the domain once, in early 2000, to a few of the major engines. I've never submitted the site again, I've never paid for placement, and I didn't put any particular effort into keywords or META tags other than to describe the site reasonably.

    I have no idea what I did to get placement like that. And I'm not even selling anything.

  65. Re:You can't really stop that by KahunaBurger · · Score: 1
    My question is did they try and charge Nader too much money for a listing ?

    Um, I know you're just trying to be funny like, but thats the dumbest comment made on this thread so far. Nader isn't just last year's spoiler, he's been a consumer advocate likely since you were in your flamable kiddie PJs. His group is looking at whether consumers are being lied to cause that's what he does. Of course this being /. being concerned with the rights of consumers is beyond comprehension, (ok, for most /.ers being concerned with anyone besides yourself is beyond comprehension, but I'm looking at the topic at hand) but you don't need to make dumb comments trying to drag him down to your level. You may not agree, you may not comprehend, but he's not doing this for himself, his ego, petty jealousy, petty revenge or any of the other reasons you might try to ascribe to him. He's doing it because he's made it his job to try to help consumers and this is the new consumer area that's trying the same old shit and claiming the rules don't apply to them.

    Kahuna Burger

    --
    ...will work for Chick tracts...
  66. This "News Release".... by bendude · · Score: 1

    ....seems to be more of an advertisment for Commercial Alert's website and what they do.

    "This is just the latest example of how advertising is creeping into every nook and cranny of our lives and culture," Ruskin said. "Americans are tired of it, and the backlash is growing."

    --


    Get the Hell off my planet, you slimy mobster Bush!
  67. Re:Isn't this a capitalist society? by bendude · · Score: 1


    Blue Neon Head: "Come on now ... no one's saying this isn't their right."

    Text of the complaint: ..."request that the Federal Trade Commission (FTC) investigate whether these companies are violating federal prohibitions against deceptive acts or practices"


    Bendude:Oh, I see now, the question is whether it's ethical to jump into a discussion half cocked. I know I certainly wouldn't want to get caught doing that.

    --


    Get the Hell off my planet, you slimy mobster Bush!
  68. For Fsck's Sake! by bendude · · Score: 1

    Stop all this whining about whether we'll be able to search the web in the future. History has shown us that once the product lifecycle of a search engine starts to wain, they pretty much start selling space to keep the income up.
    One day, someone will not do this. Their "newest thing"TM status will die off and they will plataeu out at what will become their average hitrate. Remaining on course with the reputable results will stop reputable results from being seen as a faddy "newest thing"TM and evolve them into a marketable commodity.

    There will definately be a place for relevant, concise information in the information economy.

    --


    Get the Hell off my planet, you slimy mobster Bush!
  69. Re:Isn't this a capitalist society? by bendude · · Score: 1

    1st - see above.
    2nd - Who pretends otherwise. You would have to be pretty simple to think that a profit making corperation, in this day and age, is primarily concerned with the individual's needs. They tell you their version of things. Just like when relating your own life story, you don't go too far into things you find uncomfortable to talk about or have in the public domain.

    --


    Get the Hell off my planet, you slimy mobster Bush!
  70. Now we're getting ridiculous. by bendude · · Score: 2

    ..."look like information from an objective database selected by an objective algorithm. But really they are paid ads in disguise."

    Where is this magical search engine that looks like the description above. I've never come across anything like it whilst searching the web.

    --


    Get the Hell off my planet, you slimy mobster Bush!
  71. karma by desideria · · Score: 1

    Maybe slashdot should let us pay for karma :)

    - cathy

  72. Better things to do. by Faux_Pseudo · · Score: 2

    As we all know google puts those sites that are linked to the most at the top of the search results. I don't know of any others that claim to do this.
    I automatically assume on sites like AOL that search results where prioritized by amount of money paid to AOL by a site, using their search engine this becomes self evident in a matter of seconds. AOL Keyword: _sponsors_name_here_

    Now all we need is for the rest of the search engines is a "How we get results" link somewhere on the page and that link takes you to a place that says, "you see what others pay you to see". Then no one can be hunted down by Nader, who should have better things to go after like kiddy porn and doggy/donkey style sites.
    Nader if you are listening: people don't care how listings are compiled. If they did then Yahoo would be a search engine and not a "Portal". They would be much more grateful to you if you found a way to stop spam and check on those privacy policies that say "we will not give your name to anyone, except our partners" which is contradicktive and misleading to anyone with an IQ under 100 ,AKA 50% of your voters,.

  73. Re:Isn't this a capitalist society? by Spameroni · · Score: 1

    It is indeed your right to do as you like, but without any warning, this practice potentially borders on infringing free speech. Look at it this way. If a hate mongering group chose, they could stack searches for "Judaism" for example, with anti-semetic, hate sites. And if this were to go on with the average user unaware, it really does infringe on others' rights.

  74. What's wrong with this? by Adversive · · Score: 2
    This shouldn't be a surprise to anybody. What incentive do search engines have to provide unbiased results?

    Search engines are not a free service, they are a business, even if their main revenue is from advertising. This is one of the main reasons why Deja News sold the newsgroup search engine to Google. They couldn't make money from indexing Usenet so they went to the ill-received ratings service. Not that many people are going to pay Google to promote their old posts.

    I'd rather have a search engine that can afford to maintain its links and continually update their content. I'd rather have a working search engine that can provide useful relative links than garbage links that have been broken since 1996.

    --
    Adversive
    My cat's breath smells like cat food.
    1. Re:What's wrong with this? by quinto2000 · · Score: 1

      The problem is when they lie about what they are doing. This has been well established through court precedent.

      --
      Ceci n'est pas un post
    2. Re:What's wrong with this? by J'raxis · · Score: 2

      Interesting that you mention Google; as I think Google is the one search engine that successfully mixes "partner" and "featured" links with objectively spidered links. "Featured" links (more clearly labeled "sponsored" by Google) are placed in boxes of different colors either at the very top of the links or over to the right-hand side of the links. For example. These ads have a good visibility, but anyone who's averse to clicking ads can also immediately tell that it is, in fact, an ad.

  75. Give me relevance by AndyChrist · · Score: 1

    Make them relevant, and I don't care what kind of ads you serve up. Problem is I almost never get ads I would ever even click on, let alone buy something from. Google just gave me a sponsored link (autoweb.com) which seems to be what I was actually looking for, though.

    1. Re:Give me relevance by mvdwege · · Score: 1

      Blockquoth the poster:

      Make them relevant, and I don't care what kind of ads you serve up. Problem is I almost never get ads I would ever even click on, let alone buy something from. Google just gave me a sponsored link (autoweb.com) which seems to be what I was actually looking for, though.

      Maybe that's because a company that advertises on Google has a clue? They know how Google works, so if they buy the sponsored spot on a query that is related to their business, they will draw the eyes of people who are already looking for their product or service!

      Gee, companies that actually think about what they sell and what their customers want! What is this world coming to?

      Note: sarcasm is not directed at Andy, but at this whole crazy world altogether (before I get modded into oblivion).

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
  76. Type "rocket" at the MSN search engine... by nysus · · Score: 1

    ...you get just what I suspected: a Houston Rockets links. "Go to a Houston Rockets Game". WTF? I live in Massachusetts. And Compaq computer is number 4 on the list? Come on! Microsoft isn't interested in serving consumers. They're interested in making a buck. But you already knew that. Just face it all you free-market capitalist freaks, an unchecked, uncontrolled marketplace just doesn't work. Look at how much traffic the MSN search engine gets and it totally SUCKS...a worthless piece of garbage yet it thrives!

    --

    ---Technology will liberate us if it doesn't enslave us first.

    1. Re:Type "rocket" at the MSN search engine... by nysus · · Score: 1

      Oh, sorry, that's the "Compaq Center". Fuck, capitalism is getting out of control when you have sports stadiums named after a computer.

      --

      ---Technology will liberate us if it doesn't enslave us first.

  77. Re:Isn't this a capitalist society? by ZoneGray · · Score: 1

    >> whether it ethical to do so without informing users,

    Well, just because Ralph Nader was the last one to figure what's going doesn't make it unethical. This guy apparently thinks consumers are a bunch of idiots and has named himself their spokesman. What does that tell you?

  78. Stacking search results is not that productive by the_other_one · · Score: 1

    It is much better coke to create content. Readers will be greatly refreshed by the original coke content provided. Just retrieving regurgitated old pepsi postings is boring in a rather subliminal fashion.

    --
    134340: I am not a number. I am a free planet!
  79. It's simple ethics... by Sayjack · · Score: 2

    Misrepresenting information is wrong, whether it's on a website, in a magazine, on the radio, on the tv, or anywhere else. Banner ads are bad enough without having that sort of cruft invade the actual content.

    The signal to noise ratio of the web has been declining steadily over the past 8 years. Search engines allow us to sift through it all. Allowing them to multiplex relevant and irrelevant (paid) advertisements disguised as valid content is extremely unethical and will furthermore compound the problem of the declining signal/noise ratio of the web.

    --

    -- Good judgement comes with experience. -- Experience comes with bad judgement.

  80. Google sets a good example. by Blancmange · · Score: 1

    Not only does google distinguish 'sponsored' hits from normal ones, it displays them in a way that makes the sponsored hits easy to disregard - at the top, tucked under the instrumentation, and coloured with the <SEP> HTML tag.

    --
    Blancmange
  81. Re:Search engines need $ too.... by guinsu · · Score: 2

    Yes, and the Yellow Pages are up front about what is a paid placement and what isn't. All this group wants is for the search engines to have the same policy.

  82. Search engines need $ too.... by jchristopher · · Score: 1
    Considering that search engines are provided free of charge to the public, what's the fuss? There is advertising bias in everything - magazine product reviews, movie reviews on TV, etc.

    The only problem I have with it is if they CLAIMED to be impartial, but were not. It's obvious to me that most, if not all search engines are selling results. Usually they disclose it in an obvious manner.

    I'd rather have googlecom sell results than have there be no more google at all.

    1. Re:Search engines need $ too.... by jchristopher · · Score: 2

      The moderation on parent post is amazing... I don't think i've even seen one post get modded so much.

    2. Re:Search engines need $ too.... by jchristopher · · Score: 4
      Then use another search engine! The Yellow Pages places big giant ads for companies that are willing to pay, others get just a line-item listing.

      No one is forcing you to use the free service of go.com, excite.com, or even google. How do you think they pay for hardware, bandwidth, and programmers? Selling banner ads won't keep a search engine going. As long as you know companies paid to be listed in bold (red, highlited, whatever) print, who cares?

    3. Re:Search engines need $ too.... by Mr.+Troll · · Score: 1

      Yeh GADS people, what is up with this attitude that you are somehow ENTITLED to this kind of thing......just because something is online doesn't magically make it free for all, including the ones who generate it. Search engiens have bills. They need income. If you don't like the way they do it, GO ELSEWHERE and shut your pie hole!!

      It is funny in a way, pissing and moaning because you don't like the way a free service is being provided.

      Just ask yourself, would you like it the net was a nice big subscription service? Would you be willing to use all the www has to offer, ad free, for a monthly fee? I though not.

      --
      Kiss my shiny metal ass
    4. Re:Search engines need $ too.... by _ph1ux_ · · Score: 1

      i just got back from watching final fantasy (tm) by square pictures (r)... I came home and mad a jack daniel's (r) and coke (r) and changed into my gap (tm) and calvin klein (tm) slashdot (r) reading wear.

      and i dont see anything wrong with advertising online - however these sites claim to be providing the best informational search results based on all the entries they have in their DBs of sites - but when the results are skewed by advertising $ - then it is clearly a deceptive technique, and hopefully in the long run will prove to be very bad for the sites.

      for instance - yahoo was king of search (IMO) until google hit the scene. now I use yahoo for a mail account, and maps (sometimes - cuz they give bad directions) and occasionally yellow pages. othe than that - I never search yahoo. only google.

      so - if they are going to shuffle the results - then its a big deal in the sense that I will seek out the sites that do it less for better results.

    5. Re:Search engines need $ too.... by berzerke · · Score: 1

      I agree that search engines have to support themselves, and that they perform a valuable service free to the users. However, there are two practices discuessed in the article, not one.

      I personally have little problems with pay for inclusion. Yes, it will skew the results slightly, with those that pay virtually guaranteed to come up somewhere in the search. However, this doesn't mean they come up first. This only means they are in the database. But hey, the search engines do have to be self supporting, and this does allow for impartial results from what is in the database. With more income, the search engines can, in theory at least, have a bigger database. This directly benefits the users.

      Pay for placement is other story. At the very least gives the false impression that the results are impartial, when in fact they are not. This is deceptive, especially if not very clearly labled. And even then some people will be fooled. Just think of all those AOLusers.

    6. Re:Search engines need $ too.... by cakoose · · Score: 2

      The regulation that the letter cited is one that says ads should look like ads and not like editorial content. It's a legal issue. Maybe if Altavista had a disclaimer at the top of every page it would be kind of like the yellow pages because everyone knows that companies pay to get more space in the yellow pages.

    7. Re:Search engines need $ too.... by jhanson · · Score: 2

      It isn't fair to directly compare search engines to the yellow pages.
      When you use the yellow pages you expect to find ads, because you're looking for a business. However, when you use a search engine you are often looking for information, and the objection is to the search engines taking advirtisments and then reporting them as containing whatever information you're looking for.

  83. Re:Here here! by MeNeXT · · Score: 1
    It's ok not to read the article, but if you don't, then don't post!

    and above all do NOT moderate!!!!

    --
    DRM? No thanks, I'll just get it somewhere else...
  84. I hope they get rid of... by Technodummy · · Score: 2

    all those annoying fake PC window ads... they screw up my pretty Mac view ;o)

    well okay, I really want em to get rid of em cos they're one of the reasons why a lot of elderly folks are scared of the internet, it lies to them all the time, and then they feel stupid and are afraid of it...

    FUD all over again... but maybe this time the D stands for Distrust... not just Doubt

  85. Goto will take over by anothernobody · · Score: 1
    I actually think goto.com is the purest expression of what all the search engines will have to become eventually. And the interesting thing is, they are making money now! When Google IPO's and starts to have to hit quarterly profit numbers we're going to see it change (more ads, more find more books on 'stupid search term'). And goto does work well for some things - I was looking for a hosting service and I found a pretty good list to check out searching at goto - I think it works well for focused commerce type searches. They've got therd first and they'll be hard to displace, mark my words, 5 years from now goto will be the most popular search engine.

    --
    Surfing slowly, in the Bandwidth Ghetto
  86. Re:You can't really stop that by quinto2000 · · Score: 1

    Deceptive business practices will always be illegal. Capitalism breaks down when we don't have accurate information, and even most Republicans agree that preserving the integrity of information flow is a valid role for the government. Would you say that it was ok to sell a car that would kill the owner? Maybe you would say that if the car was bad, nobody would buy it. How do we find out it is bad? By the time we buy it, it's too late. That's where the FTC comes in.

    --
    Ceci n'est pas un post
  87. OMG by 0bjectiv3 · · Score: 1

    Yes. It's morally objectionable to make money. Especially when people are forced to use your search engine. After all, it's not like the money earned by those search engine CEOs goes back into the economy to provide jobs.

    /sarcasm

    --

    "Saddam Hussein cavorts with terrorists."
  88. This is totally true. by Cardhore · · Score: 5
    I did a quick search for "deceptive advertising in search engines" on altavista. The first link showed me to http://www.wilsonweb.com/.

    I clicked:

    "Struggling to market your company on the Web? You've come to the right place!"


  89. He's probably just jealous because... by ackthpt · · Score: 1
    He's probably just jealous because this site gets more hits than this one does.

    --
    All your .sig are belong to us!

    --

    A feeling of having made the same mistake before: Deja Foobar
  90. Re:Well, DUH by Arthur+Dent+75 · · Score: 1
    Search engines aren't a public service.

    Maybe they should be. Imagine you search your telephone directory for the number of a friend. But instead of your friend's number (or maybe the first 10 hits before his one) you would get a few telephone sex hotlines. They wouldn't be marked as such so you have to dial through all these lines. Even if they were for free (as it is with sponsored links) I would not accept this on a telephone directory, and I will not accept this sort of behavior on a search engine.

    This is only one reason why I prefer Google. At least they mark the sponsored links. I just don't like the two o's in the name... reminds me of something bad *cough*yahoo*cough*.
    --

    --
    michael at slashdot.org: The real answer is that a couple of the slashdot authors are sick.
  91. Re:Isn't this a capitalist society? by NecroPuppy · · Score: 2

    I hate to break it to you, but consumers are a bunch of idiots. Every month, if not every week, you can read about someone doing something utterly stupid, so stupid that warning labels are now affixed to everything.

    Do not lift push mower while it is running.
    "Not for use as a flotation device" labeled on an inflatable bird smaller than my hand.
    And don't even mention the Darwin awards...

    --
    I like you, Stuart. You're not like everyone else, here, at Slashdot.
  92. Re:whatever happened to democracy? by tmark · · Score: 2
    To those who say, "Hey, AltaVista is a business. Can you blame them?" Yes, we can blame them. Newspapers are a business, but you don't (well, you didn't once upon a time) see them printing corporate press releases as news.

    Do you look at stuff on Slashdot as 'news', or chauvinism ? Slashdot certainly bills itself as presenting news, but if another website constantly lathered itself in the same myopic tunnel-visioned puppy-love way over Microsoft or Sun products (or if it nearly exclusively ripped the many real shortcomings of Linux) it would get slammed as nothing more than a corporate mouthpiece.

  93. Reduction in availability of varied information by hillct · · Score: 2

    They claim that non-business content (for which, the Looksmart network, for example says it will index without you forking over the green) will eventually be indexed (I think the estimate at excite was 8 weeks to index new non-business content) but I havn't seen it happen for my site...

    Consider, for a moment, that the internet is a vary large library of information (techies excude the simplistic metaphor). We have ecentially turned over the library card catalogs (usually managed by libraries which are non-profit institutions) over to corporations who's goal is to make a proffit. This is an interesting choice to say the least. These companies make no commitment to index any particular content, or to index new content within a particular period... (with a few exceptions) introducing the potential to have valuable scolarly work lost amidst the noise of the internet. It's nice to have more information, but it introduces the possibility that truly valuable information is lost in the frey.

    This brings into question the use of the internet as an information resource, is couneter-intuitive since this is one of it's primary and highly touted uses.

    --CTH

    --

    --

    --Got Lists? | Top 95 Star Wars Line
  94. Paid entry into searches... by Agent+Green · · Score: 2
    Nader's a little bitch. Then again, considering his party affiliation, I'm not surprised.

    Now, before the flames start-a-rollin', consider that all these search engines need massive storage space and processing power in order to return an accurate result. Now, we have a couple of legitimate concerns:
    1. Hardware costs money.
    2. Power for the hardware costs money.
    3. Software costs money...even the free stuff needs to be supported by someone.
    4. Power and facilities for the hardware/software/staff costs money.
    Let's also consider that a lot search engines suck, and that their data is not exactly accurate.

    If a company or entity has the resources to pay for top inclusion into a search engine, then all the more power to them. In fact, if the site has a legitimate and verified page of information, then it _should_ preceed all the junk and garbage from an unverifiable source. I certainly don't expect an entity that can actually pay for search inclusion to waste their hard earned cash (or investors' cash if you will) on a pitiful entry. Yes, payment for service is certainly more verifiable than keywords from Joe Schmoe's random website that got crawled last year.

    I'm assuming that evil marketing staff isn't involved in this yet...hence my point of view.


    /* ---- */
    // Agent Green (Ian / IU7)
    --
    // Agent Green (Ian / IU7 / KB1JQO)
    // IEEE 802.3: All 10base Are Belong To Us
    1. Re:Paid entry into searches... by Agent+Green · · Score: 2

      You are correct, in that the Internet used to be impartial. Then again, the Internet used to be only researchers, technical businesses, and college kids who had the time and energy (and brainpower) to get online. That was back in the pre-web days. I remember the day I cried when CompuServe and Prodigy announced that they would soon join the Internet...anyways...

      The proposition that, more money = more valid information is indeed scary. It's scary because an information source with some greenbacks isn't necessarily more accurate than Joe Schmoe's website. I could only hope that entities paying for search priority have the moral sense to keep their information unbiased and accurate.

      The problem of the little guy being heard isn't a new problem, regardless of the media front. However, we cannot forget that the Internet is not just a bunch of search engines. Anyone can still set up a website...and people constantly do! The power of the little guy has always been spread by word of mouth...and anyone who has Internet access can still get to his ideas and thoughts. Hearing his voice is a lot harder and has been a lot harder in tradtional print...and forget about traditional broadcasting altogether.

      It'll get a _lot_ scarier if/when cable/DSL companies band together to stop all port 80/tcp traffic.


      /* ---- */
      // Agent Green (Ian / IU7)

      --
      // Agent Green (Ian / IU7 / KB1JQO)
      // IEEE 802.3: All 10base Are Belong To Us
    2. Re:Paid entry into searches... by mattlodder · · Score: 2

      The problem with this is that the impartiality which was at one time offered by the Internet - the fact that anyone, anywhere, regardless of power, influence or capital backing, could set up a website - is rapidly being eroded. This is just another step along the road to total assimilation of the Internet by major corporations. The more money you have the more "valid" your information. Scarey thought.How are "alternative" points of view going to be heard if they are buried under mountains of paid-for propaganda? Big business already controls the media and the government, and they will soon have the internet if we don't intervene. The homogonising influence of the Almighty Buck is greater, perhaps, than any of us had dared imagine

  95. Suggested Disclaimer by xenocide2 · · Score: 1
    Perhaps the FTC should mandate that all web engines have the following label... "Due to [howmany ever dollars] worth of circumstances beyond our control, the results shown may or may not be the most relevant to your query.

    All in all, I'm not liking the commoditizing of the net. I don't know how things got paid for before the eBusiness era, but things are looking much worse now, with everybody and everything looking out for the allmighty dollar. I wonder if hosting costs went up because of demand for bandwidth, or down because of the increasing supply...

    --
    I Browse at +4 Flamebait

    Open Source Sysadmin

  96. Re:whatever happened to democracy? by natersoz · · Score: 1

    Seach engines are not the basis for a democracy.
    The "internet" and for-profit sites on the internet should not be confused with a public trust like RF spectrum. RF spectrum is a limited resource and therefore regulated by federal agencies (infomercials? don't get me started...).

  97. Ralph Nader is a kook. by Jhon · · Score: 1

    That is if you define a "kook" as someone who goes against the government and corporate power structures for the benefit of everyone -- or in other words, someone who ignores the "you can't fight city hall" mentality that the vast majority of people seem to have.

    He is a "kook", but he's our "kook". I wish more people were "kooks".

    -jhon

  98. Re:Well, DUH by spellcheckur · · Score: 1
    If the phonebook listed phone sex numbers instead of residential numbers, nobody would use it.

    Just the same, if search engines return irrelevant results, nobody's going to use them.

    Can you imagine the nightmare if the government ran search engines? First of all, it would take six months to get anything indexed, but the number of lawsuits and amount of taxpayer money wasted addressing complaints submitted by people feeling entitled to top biling?

    We'd have a whole new grass-roots organization... something like the "National Organization to Supervise Engines and Require Consumersafe Hits" at least NOSEARCH is a good acronym.

  99. Rediculous by spellcheckur · · Score: 2
    Okay. This is just plain over the edge.

    This is one of those times I think the phrase "Company X makes no guarantees about the usability of Product Y."
    So what if they re-prioritize results based on paid submissions? It's a free service. Are these "consumer watchdog" groups actually implying that site contents have to be accurate, useful, or impartial?

    While they're at it, maybe they should go after The Onion for offering free Israeli homelands for all non-arab refugees.

    How about shutting down /. for dispensing legal advice from a bunch of unlicenced crackpots.

  100. Re:Well, DUH by spellcheckur · · Score: 2
    I really don't see what the big deal about it is, as long as people know what they are getting.

    What's the big deal even if people don't know what they are getting? If I run a web site and put a search engine on it, I should be able to return anything I want? What obliges me to tell a visitor if (and let's hope it never comes to this) I'm going to return goatse.cx links as the top entry for every search?

    Search engines aren't a public service. Your tax dollars don't fund them. The only ones who have a beef here is companies who have paid and led to believe they're going to get top billing and then don't, but that's not what the complaint is about.

  101. Looks like we have a few choices.... by kireK · · Score: 1

    Don't use search engines

    Use your brain, and the search engine

    Don't use your brain
    Now, what would you prefer to do?

  102. no worries by Heywood+Yabuzof · · Score: 1


    Well I thought your post was perfectly clear :-)

    As to the complaint to the FTC - I think this is the relevant part:

    Not all search engine companies have adopted deceptive advertising practices. For example, Google clearly notes that its paid placements are "Sponsored Links," and it will not put paid ads within its search results. "We have no plans for a paid inclusion program," Google spokesperson Cindy McCaffrey told SearchEngineWatch.com. "[O]ur search results represent our editorial integrity, and we have no plans to alter our automated process, which works very well in gathering information and delivering highly relevant results,"(4) she said.

    from here

  103. Re:You can't really stop that by matrix29 · · Score: 1

    Ralph Nader - Skeleton Closet http://www.realchange.org/nader.htm Wake up and smell the Corporate Monarchy.
    You are just a disposable commodity.

    --
    "Face it, a nation that maintains a 72% approval rating on George W. Bush is a nation with a very loose grip on reality.
  104. Re:Here here! by tempest303 · · Score: 1
    HAHAHAHAHA

    I couldn't agree more.

  105. READ THE ARTICLE before you dismiss this! by tempest303 · · Score: 5
    As is the fashion on /. now, the first +3 posts are all slam and (incorrectly) attempt to debunk the posted article without ever having apparently *read* it.

    The complaint is not that search engines are accepting money to have certain links pop up towards the top of a search, it's that they're doing it without LABELING it as such - essentially, they're trying to masquerade the paid links as normal, objective search data, to make it seem like the paid links are somehow more "relevant" to a search.

    But god forbid anyone actually read the tiny article... that'd be far harder than just spouting your mouth off to look clever.

  106. More sinister: CENSORSHIP by ip4noman · · Score: 1

    Simply disguising advertising as content is bad enough, but there is something more sinister at work...

    The big search engines are responsible for generating a view of how the web appears, and being Corporations, they are charted to operate in the public interest. So what about dissident information? Information police brutality, drug legalization, real abuses of corporate and government power,... etc. How do we know that these search engines (really just extensions of the corporo-capitilst state) are not intentionally CENSORING dissident information?

    In fact, I have proof that they do. I maintain several dissident web sites (containing marijuana legalization advocacy, discussion about my personal encoutners being assaulted by police and by jail, etc). Here is one such page: http://mu.clarityconnect.net/~bhuston/government/d ick_doctor1.html

    Here are recent visits by the Google and Inktomi spiders crawling my site:

    216.239.46.90 - - [04/Jun/2001:08:04:02 -0400] "GET /~bhuston/government/dick_doctor1.html HTTP/1.0" 200 14950 "-" "Googlebot/2.1 (+http://www.googlebot.com/bot.html)"
    216.35.116.52 - - [15/Jun/2001:06:32:25 -0400] "GET /~bhuston/government/dick_doctor1.html HTTP/1.0" 200 14950 "-" "Mozilla/3.0 (Slurp/cat; slurp@inktomi.com; http://www.inktomi.com/slurp.html)"
    216.239.46.12 - - [01/Jul/2001:08:14:01 -0400] "GET /~bhuston/government/dick_doctor1.html HTTP/1.0" 200 14950 "-" "Googlebot/2.1 (+http://www.googlebot.com/bot.html)"
    216.35.116.52 - - [19/Jul/2001:05:33:08 -0400] "GET /~bhuston/government/dick_doctor1.html HTTP/1.0" 304 - "-" "Mozilla/3.0 (Slurp/cat; slurp@inktomi.com; http://www.inktomi.com/slurp.html)"

    Both of these spiders feed data to most major search engines, yet no search engine I can find actually finds this page. I used a uniquely spelled keyword: Disslehorst (probably a mispelling).

    They USED to serve up this page! Just not recently, indicating some newly installed filters. I will prepare a page detailing the sharp drop off on hits on this page and put it here: http://mu.clarityconnect.net/~bhuston/censorship

  107. Here here! by AnotherBlackHat · · Score: 4
    I'd like to see another negative moderator choice "didn't read the article" right next to "over-rated."

    It's ok not to read the article, but if you don't, then don't post!

  108. Re:Isn't this a capitalist society? by Sarcasmooo! · · Score: 2

    That's fairly short-sighted. You assume that customers who are being lied to will somehow figure it out, and that without regulations and legal action they'll be able to prevent the same deception in the future. The government *is* the means through which customers fight back. Corporations are licensed (employed) *by* the government to serve the public, and when they abuse this privilege the people use the government to 'fire' or (more likely) penalize them. What's at issue here I think, is that there's many a capitalist posing as a libertarian, who would love to tell you about how the horrible government wants to push communistic restrictions on poor Corporate America. Nevermind giving consumers a mechanism to fight greed and deception when they threaten the rights and freedoms of all people, from a CEO to a garbage man. It doesn't take a genius to figure out why a business entity, that has to abide by the constitutional rights of it's customers, would set out to destroy the entity that enforces those rights, all in the name of profit. (Serving customers who have rights, and the means to enforce those rights, doesn't maximize profits). It's as if the government is simply competition to be defeated. Let's just hope the government doesn't become the victim of a hostile takeover.

  109. Re:whatever happened to democracy? by Sarcasmooo! · · Score: 2
    Those airwaves are public property that the FCC auctions for money that, get this, is probably in the upcoming 6 trillion dollar tax cut. And it's business that has corrupted this medium, not the FCC, which is actually required support the profits of the broadcasters and prohibited from serving the public. To quote the Telecommunications Act of 1996:
    "'(4) Competitor consideration prohibited: In making the determinations specified in paragraph (1) or (2), the Commission shall not consider whether the public interest, convenience, and necessity might be served by the grant of a license to a person other than the renewal applicant.'. "
    Democracy can't exist without regulations that allow citizens to protect themselves against this sort of deception. When profiteers run rampant it's called plutocracy, not democracy. A license to practice business is given *by* the government, and when it's abused the licensee is held accountable. Furthermore, how do you oppress a business entity? It's not a person. It's comprised of people who have all the rights given to US citizens, and just as much reason to defend themselves against the machine-like operation of a for-profit business.

    Anyway, I'm repeating myself. Let me point you to my other comment.
  110. Mostly evident(was: Re:How flimsy is this?)h by bryan1945 · · Score: 2

    And somehow you did not identify the sub-journalists here? AOLSearch and iNBC are real type search engines?

    Get me awa from such idiots as fast as posssible...

    --
    Vote monkeys into Congress. They are cheaper and more trustworthy.
  111. 2 ways about it. by MulluskO · · Score: 1

    I'd have to say I disagree with any attempt to regulate the practice of bogus money-driven ranking systems.

    I say this because of the abunance of sites on the internet whose webmasters have found that happy medium between the number of keywords that get your site degraded as the engine automatically dismisses it as bunk, and the number of keywords guaranteed to get that coveted number one spot without having to go to the trouble of actually creating a site with content.

    The practice of keyword-stuffing has traditionally been employed only my the most unscrupulous (read: broke) of webmasters, but what occur when the wealthy are forced to engage in this unsavory act? For me, the consumer, this means I'll be seeing more key word trash in reputable (read: wealthy) sites.

    This is what we can look forward to seeing:


    ______________________________________________
    |Welcome to general Motors official homepage!|
    ______________________________________________

    Cars Trucks Vans. Cars Quality Reliable Vans. Convertable Vans Trucks Cars Vans, but Used Cars Pre-Owned Automobiles. Therefore, New Car Smell, Trucks Cars Vans Cars Vans. Moreover, Vans Trucks Discount Sale Happy Pretty Beauty Trucks. Rock. Like a Rock. Rock and Roll. Badboy Image, Trucks Cars New and Used. Big Ticket Items, economy, Trucks Cars Vans Cars Trucks. Gasoline Fuel Engine. Brakes, Steering Wheel Cars Vans Trucks. Headlights Aguilera. Fast Custom Vans. Mr. T. Cars Trucks Vans Vehicles. Because engine purr fast Sexy Sport Leather Interior. Luxury Stereo Backseat Trunk Tires. Rock ans Roll Lifestyle. Safety Cars Trucks Vans and Trucks. Cars Trucks Vans. Cars Quality Reliable Vans. Convertable Vans Trucks Cars Vans, but Used Cars Pre-Owned Automobiles.
    ______________________________

    We're in a sad state of affairs when the wealthy may no longer buy power. The mess in Florida was certainly bad enough, but now those liberals (read: communists) raising a row on the internet.

    PS: Don't forget to Google: "slashdot vans" tomorrow!

    --

    Too busy staying alive... ~ R.A.
  112. Re:Isn't this a capitalist society? by Peridriga · · Score: 1

    So you lie... You Mis-Represent your product to the public... You give a bad and skewed service to your customers...

    And you go out of business because the customers choose not to come to your crooked horrible store... That's what happens in a free market enconomy...
    No one should have to regulate or control these people... They will put themselves out of business.

    --- My Karma is bigger than your...
    ------ This sentence no verb

  113. Re:Isn't this a capitalist society? by Peridriga · · Score: 1

    Please refer to my post commenting on NMerriam's comments to aviod being repeatatitive telling the same thing to everyone...

    --- My Karma is bigger than your...
    ------ This sentence no verb

  114. Re:Isn't this a capitalist society? by Peridriga · · Score: 1

    Even though it's by a coward... Mod it up...

    --- My Karma is bigger than your...
    ------ This sentence no verb

  115. Re:Isn't this a capitalist society? by Peridriga · · Score: 1

    Remember it's the FDA (A government agency designed to protect the people)
    ..... That allowed (read: lobbied into) a loophole that allow herbal medicines with no testing to be advertised claiming to help "symptoms" of cancer, heart diease, weight problems, hair lose, etc..

    Remember it's the FBI (A government agency designed to protect the people)
    ...... That denied the existence of organized crime for 20 years..



    It took the people to bring these facts to light... Not government..

    --- My Karma is bigger than your...
    ------ This sentence no verb

  116. Something Humorous by Peridriga · · Score: 1

    Moderation Totals:Troll=1, Insightful=1, Interesting=1, Overrated=1, Underrated=1, Total=5

    --- My Karma is bigger than your...
    ------ This sentence no verb

  117. Re:Isn't this a capitalist society? by Peridriga · · Score: 1

    without intervention and regulation - for example pollution.

    A private company in my hometown dumped chemical waste into the town river for years.

    This is where the power of the citizen comes in.
    We as Americans have the right to SUE and take legal action. There are many examples of citizens suing large corporations for reperations in damages incurred. I believe this is a far better solution than regulations and legislation...
    Current there are 37,000 lines of written US law that regulate the sale of cabbage in the US...

    --- My Karma is bigger than your...
    ------ This sentence no verb

  118. Isn't this a capitalist society? by Peridriga · · Score: 2

    Last time I checked we lived in a free market economy...
    If I run a search engine and Ford Motor Compnay pays me $x dollars a year to make it the only thing that shows up in a search of "ford", "mustang", "f-150", etc... who cares...
    It's my business, my company, my website, my search engine.... Can't I do whatever the hell I want??...

    Yeah... But, if I were a nice and reasonable business man I would add a notice to my site that said I take money for preffered search engine results... (But, it'd be in really small print somewhere... :-) )

    --- My Karma is bigger than your...
    ------ This sentence no verb

    1. Re:Isn't this a capitalist society? by Saeger · · Score: 1
      You assume that customers who are being lied to will somehow figure it out...

      Well, hopefully, one day some pissed-off programmer will create the ultimate in distributed bullshit detector networks, where the cream of unbiased truth, wisdom, and great deals(!), rises to the top, thanks to the dynamic input of people all over the world who have earned collective trust as clued-in in each subject area. All of the bullshit that business once had no problem pulling over peoples' eyes, gets red-flagged (in a seamless GUI kind of way), and it sinks to the bottom of the heap.

      • Here's a few examples of what I'm talking about...
      • "Buy a Widget at our rock bottom sale price of only $39.95!!!" **** BULLSHIT DETECTED--"User `TheDealHunter69' notes you can buy this same Widget for $9.50 at the WidgetWharehouse.com, and it also turns out that their resellerratings.com is HIGHER than WidgetRipoffs.com."
      • "CNN reports on a new diet drug that actually works!" **** BULLSHIT DETECTED--"Dieting drugs are a scam; there is no magic pill. Want to lose weight? Stop eating like a pig, and get off your fat ass more often. i.e. burn more energy than you eat."
      • "Altavista Search: 'best credit card offer'--Result 1 of 10: "Get low, low rates at lowlowlowrates.com!" **** BULLSHIT DETECTED--"User 'AVWatchDog100' points out that lowlowlowrates.com's rates are never the lowest; that their service IS the lowest; that they sell your information to anyone with a buck; that they pay Altavista for top10 placement; and they are also a known email SPAMMER. AVOID!"
      A (mostly objective) system like this would be no easy achievment...notwithstanding the problem seamless integration with the OS and browser. And the only way to get everyone using and benefiting from it would be by word-of-mouth, since the systems' sole purpose is rocking the boat in favor of the truth--something that hits most businesses in the pocketbook, so they'd do everything they could to kill it (which includes refusing to run your ads on their networks--like they already do for other 'subversive' campaigns.)
      --
      Power to the Peaceful
    2. Re:Isn't this a capitalist society? by Saeger · · Score: 1

      Oh, anyone who wants to may take "my" unoriginal idea and implement it immediately....go head! ;-)

      --
      Power to the Peaceful
  119. Well, DUH by SumDeusExMachina · · Score: 1
    It's not like it's a big under-the-table deal. Especially with places like Go.com, where they are very overt about the whole practice and most of its users know that the top 3 query results for any given search query are sold to the highest bidders.

    I really don't see what the big deal about it is, as long as people know what they are getting. After all, you can't expect places like Google to maintain their 8000 node cluster for free, can you? It's not like the real world works on the principles of Free Software.

    --

    Is your company running tools written by ma
  120. Percieved bias by flippety_gibbet · · Score: 1

    I have noticed a bias on /. for linux over other OS's, even though many of the news items are on M$.

    Do we know the posters are real, or could Cowboy Neal be taking payola from Linus? Ralph Nader should be told.

    --
    <-- You are here.
  121. It makes sense, from some people's point of view by grepnyc · · Score: 1

    OK, I can understand how the search engine guys could want to make a few $$ by putting paid links at the top of every search. I'm sure that those guys have kids to feed and mortgages to pay.

    But for a guy like me, looking for real stuff, to answer real questions, it just plain sucks.... It's bad enough that we have to sort through pages of slush before we (maybe) find something useful. But to have to sort through what amount to commercials first?? WTF?

    Admittedly, I've known this for a long time... but I get a little steamed when I'm reminded about it.

    Perhaps the solution is for the search engines to offer a setting that will allow Joe User to view 'pure' and commercialized links seperately. Not that they'll do this of course....most folks will probably pick the pure links. But it would be a nice thing to do.

    pressure/grep


    --------------------------------

    --


    Microsoft Fucking Sucks!! Up The Penguins!!
  122. Re:Oh god the commie is up to it again by factor-C · · Score: 1

    ... And Florida's supreme court decided to stop the recounts even though it is specifically prohibited by the constitution for a court to resolve an electoral dispute. The independant studies also showed that invalid absentee votes were over 4x more likely to be counted if they were for Bush, and election officials admitted that they had been given different instructions/standards for counting votes based on whether or not Bush was likely to carry the county.
    ...
    string* plamenessFilter =

    --
    ...
    string* plamenessFilter =
    *plamenessFilter = "Flaming Death!!";
  123. Watch Dogs or Content Control? by theoddicy · · Score: 1

    While the former is fine. And should be completely supported as grass roots movements, do we really want to see the FTC get involved in this?
    I for one would like government regulation of the Net to be kept to a minimum. The red tape is irksome enough as it is.

    And a lot of this is about principle... we *want* to have our privacy, and our freedom. But when a company wants their freedom as well, even if it is to be an ass by giving us skewed results on a search, we suddenly get all self-righteous saying "you can't do that!".

    Tell me, would people be so upset about this if they were biasing search results based on which was the most l337, or is it just that they're trying to make a buck that offends you?

    We can police ourselves. If a company is selling out placements, then spread the word. And if people have a mind to they'll avoid that site... but don't go crying to big brother to make them play by what you think is *fair*

  124. Re:Red tape by theoddicy · · Score: 1

    Ah yes... hypocrisy... the eternal art form.

  125. Search engine payola? by Paintthemoon · · Score: 1

    I'm shocked! SHOCKED!

    --
    Be part of the world's largest collaborative work of art: http://www.paintthemoon.org
  126. Re:whatever happened to democracy? by CrackWilding · · Score: 1

    Newspapers are a business, but you don't (well, you didn't once upon a time) see them printing corporate press releases as news.

    Oh no, they're not swayed or biased in any way. They post the truth, no matter how it affects the parent company. No reporter is ever told that a story should be buried..

    Just because journalistic integrity is frequently ignored doesn't mean that it simply doesn't exist. The fact is that journalism grew up with such a concept -- a concept which is still dear to many journalists and editors despite the growing influence of money. Don't be such a cynic -- it's boring.

    Search engines grew up with principles too -- egalitarianism used to be among them, but money drove that out pretty quickly, didn't it? Am I saying that that should not be the case? Not really. Am I saying it is a drag? Most certainly.

    There is no democracy in business. The CEO is god, and you do what s/he says.

    Huh. I'm looking at my copy of the Constitution, and I don't see that clause.

    A barrier to entry? Do you show up in the search? Yes. Then who cares. You just got FREE ADVERTISIING. A search engine IS ALL ADVERTISING.

    If you look at it through the lens of capitalism then yes, it is advertising. My larger point is that it is sad that we don't seem to have any other lenses in the box anymore.

    The Internet is NOT airwaves.

    Gee, thanks for the insight, but I think I more or less pointed that out already myself.

    You can put up any site you want, at any time you want, and have EVERYONE in the world visit your site for a meager $5/mo at a hosting company. No restrictions.

    None for the moment anyway, but things may change. Who's preventing it? The CEO is god, remember?

    Now you're whining that your advertisting (serch engine = The WORLD's YellowPages) should be free? Hell. Why should I have to pay $5/mo for someone to 'store' my message? That should be free too. And my Internet Access should be free, because I already bought a PC, and I have a radio, and the radio is free, so why not the internet?

    Well, my point seems to have whizzed past you like some sort of super hero. The question I posed had nothing to do with not paying for goods and services at all. I simply wonder if anyone else cares that a resource which was once open (open != free necessarily) and largely public is becoming increasingly closed and private.

    Beyond that, to address this and most of the responses to my reply to the original post, I say once again, I think it is amazing how many people here respond to issues like this soley in economic terms, as though there are simply no valid viewpoints. It reminds me very much of people's fascination with sports stars' salaries...

    --

    Visit sunny Knowumsayin.com, home of the pork shirt.

  127. Re:whatever happened to democracy? by CrackWilding · · Score: 1

    Democracy is being voted off the island.

    Democracy is a farce. Wake up.

    "The liberty of a democracy is not safe if the people tolerate the growth of private power to a point where it becomes stronger than their democratic State itself. That, in its essence, is Fascism -- ownership of government by an individual, by a group or by any controlling private power." -FDR

    I usually try to avoid the phrase "people like you," but if democracy ((is) | (is becoming)) a farce, it's because of ... [you finish the sentence].

    --

    Visit sunny Knowumsayin.com, home of the pork shirt.

  128. Re:whatever happened to dumbocracy? by CrackWilding · · Score: 1

    ROTFLMAO... no, they change a few words and then print them as news.

    Your cynical notions to the contrary, newspapers that do that lose the respect of the journalistic establishment very quickly. Not to say that it doesn't happen, but journalism is nevertheless built on a code of ethics that the search engine companies wouldn't touch with a remote-controlled robot.

    p.s. Cynicism is so 1992. Get with it.

    --

    Visit sunny Knowumsayin.com, home of the pork shirt.

  129. whatever happened to democracy? by CrackWilding · · Score: 5

    A few points:

    1) To those who say, "Hey, AltaVista is a business. Can you blame them?" Yes, we can blame them. Newspapers are a business, but you don't (well, you didn't once upon a time) see them printing corporate press releases as news.

    2) It's kinda funny to me how many people respond to this strictly in terms of capitalism. What ever happened to democracy? I realize that the original promise of the 'Net is drying up faster than liquid nitrogen, but still, someone needs to say it.

    Let's imagine that Google goes out of business. Poof -- suddenly you can't do a search without having to turn to a paid search engine. Yeah, yeah, search engines suck anyway, but... unless I am running linuxisbitchin.org, they are a good way to get people to come to my site (I run a humor site and do not blanch at appearances of .aol in my logs). However, if $$$ is causing me to be marginalized, that ceases to be a tool for me.

    Ultimately, it seems to me the barrier to entry is being raised here. I understand quite well that search engines are not the only way to promote a site, but from a strictly democratic point of view, this leaves one in a situation that's like running for President with nothing but a bunch of bumper stickers, while your competition has access to the airwaves.

    3) A philosophical question, really. The airwaves are supposed to be a public resource, according to the FCC charter. Since the airwaves are regularly sold lock, stock, and barrel to companies that couldn't possibly give a shit about the public good despite this, what protects the Internet, given that the infrastructure is owned by a zillion institutions and there is no charter to speak of?

    G'nite.

    --

    Visit sunny Knowumsayin.com, home of the pork shirt.

    1. Re:whatever happened to democracy? by TwoBits · · Score: 1
      If FDR said this, he got it exactly bass-ackwards, in my opinion.

      If you look at the fascist states of his time, especially Germany, you see that Hitler was completely in control of industry.

      The Nazis basically gave the corporations two choices: do what we tell you to do, or we'll nationalize your industry and replace you with someone else.

      But FDR was nothing if he wasn't a master propagandist. So of course he redefined Fascism to suit his own purposes.

    2. Re:whatever happened to democracy? by aleonard · · Score: 1

      Wow, I guess no huge corporations should start up in tiny countries with a small government.

      Good quote from the father of modern communism, btw. I don't propose ownership of the government, I propose destruction of it. And if some group, be it society or corporation, rises up and begins using force to execute its edicts, then it has become a de facto government. Just because something is not named a government does not make it so. And just like the previous government, it will be dismantled by any means necessary. The price of freedom, my friend. The only state of lack of coercion is a non-governmental system. If a group coerces, it has ceased to be a non-governmental system, and it must be reverted back to that.

      And are we not fascist by FDR's definition now, with massive corporate ownership of politicians? Come now.
      -

      --
      "In the end they will lay their freedom at our feet and say to us, 'Make us your slaves, but feed us.'" -Dostoevsky
    3. Re:whatever happened to democracy? by aleonard · · Score: 2

      Mmm, democracy. That great tool of the Worker that allows him to tell the Big Bad Company how to run their business. But when the Big Bad Companies try to use democracy to tell the little Worker how to run HIS life, suddenly things are bad. I guess democracy means freedom for me, not for thee.

      Democracy is being voted off the island.

      And what is this 'original promise?' Free exchange of information? And who, pray tell, was going to pay for the hugeass cables that connect everything? I guess you figure it can all be done cooperatively.

      I refer you to the Great Leap Forward.

      Democracy is a farce. Wake up.

      PS - You're right. They should differentiate between bought and real results. And newspapers publish corporate press spokesmen as newsworthy all the time. Because, usually, it is.
      -

      --
      "In the end they will lay their freedom at our feet and say to us, 'Make us your slaves, but feed us.'" -Dostoevsky
  130. But Teachers ARE paid by The+Fred · · Score: 1

    "The right of search engines to charge money for returning their result isn't in question, it's how they do it that is the issue. When you ask your teacher at school how to solve a particular problem, you expect him to answer to the best of his ability, not according to what he's paid to say, right? And if what he tells you is influenced by some form of remuneration, whether it's secret or not, wouldn't you prefer to be told about it?"

    The thing is, teachers are paid to answer questions and therefore teach us. Search Engines do not make money by being a search engine. They have to find other income. Banner-ads do not bring in much income any more so what is left in providing a free search engine?

  131. Payola by Tuxinatorium · · Score: 1

    What did you expect? The whole world's full of corrupt SOBs. Just use a different search engine if you don't like it.
    Google: every geek's favorite search engine

  132. Consumer Idiots by TwoBits · · Score: 1
    The question is not whether some consumers are idiots (this is unequivocally true), but whether it is the duty of government to protect idiots from themselves. I think most people (even the dolts) can figure out whether a search engine is a POS after a few attempts.

    A search engine either does a good job finding links to the information you inquire about, or it gives you a bunch of crap. I used to use AltaVista because it was a good search engine. For whatever reason, AV now returns mostly crap. So I don't use it anymore.

    I'm sure Nader has enough to retire on, he should move to the f-ing Caribbean and mind his own affairs.

    Gooogle on, Wayne.

  133. Search: "Ralph Nader" by Nathdot · · Score: 1

    Am I the only one who thinks that searches for "Ralph Nader" might now direct you to the Republican Party's campaign site... Yahoo: "Well screw you Ralph!" :)

  134. Is this why... by Nathdot · · Score: 1

    ...when I do a search for, say, "Family Tree Information" the results that get returned are:

    Hardcore animal pr0n

    ?

    :)

  135. He's prolly just a little bit pissed off because.. by Nathdot · · Score: 2

    ...not enough people are making it to his paysite!

    Would you like to see Ralphy doing more than just posing? Click HERE!

    "What! No hits?"
    "Nader-sense tingling! Corruption is afoot in the search engine business"

    :)

  136. Re:You can't really stop that by q-soe · · Score: 2

    Oh and i forgot - The alternative to this (which is what the Search Engine companies will claim) is to charge for use of search engines or move to a subscription model - they are after all offering a free service

    My question is did they try and charge Nader too much money for a listing ?

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  137. You can't really stop that by q-soe · · Score: 3

    The fact that this is happening should come as no surprise. And the rub is i cant see anyway Ralph Nader or anybody else can claim this is illegal. Users dont sign and particluar agreement and most search engines make no claim of impartiality (i mean look at Yahoo for gods sake) you have a right of choice and they have as far as i know no legal right to disclose this sort of information.

    Taking money for listing improvment is something companies do all the time - its how a yellow pages works - the biggest placements cost the most money. This has been going on for time and based on what the complaint and comment says they are cleary seen as 'special' links.

    Altavista and other companies have been doing this for years.

    I would be interested in the FCC comment on this and their response - as the usage of a search engine and choice of which one is a choice made by the consumer then one would assume that this would negate some of the arguments about uninformed consumers - the banner ads and sponsored links would convince you they were taking advertising anyway.

    Most people looking for information have a rough idea what they want so advertising wont have much of an effect on them - IE if you are looking for info on Open Source then you may only want general info - so you go there; if you are shopping then you may be led to a page reanked site, but bear in mind the engines return choices and thus you are not locked into only going to one place, and if the site you go to has what you want at a good price and quick service then all good and well, if not then thats what consumer laws are for, you dont sue a search engine if an online store rips you off, regardless of where you found the link.

    IMHO if you follow the line that this practice is unusual then you are gullible - Radio stations dont get paid in cash for play anymore, they just get free food, gifts, invites to parties and junkets (but NO cash !)

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    I refuse to argue with Anonymous Cowards - if you want a discussion get an account....
  138. What is so wrong with this? by aleonard · · Score: 1

    We run a small online store that has to compete with the likes of .. well, some larger folks. (All names hidden to protect the guilty) And we've found that, right now, the best 'advertising' we get is by purchasing certain keywords. We have monitored a definite correlation between renewing our purchase, and new orders.

    The search engines are run by private companies as FREE services, and be damned if the government or Ralph Nader is going to tell them how to run their business.
    -

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    "In the end they will lay their freedom at our feet and say to us, 'Make us your slaves, but feed us.'" -Dostoevsky