Online Retailing Comes of Age
The final Christmas shopping figures for 2001 are not in, but some industry analysts believe the new savvy and sensitivity of online retailers might have rescued the U.S. Christmas shopping season in the wake of September 11, when a lot of people either stayed home or tightened their belts. "I can't be quoted on this until the figures are finished," a friend and research analyst e-mailed me, "but I believe online shopping really saved retailing last year. The sites and service are getting so much better, and consumer confidence in them -- especially among women -- is skyrocketing. Online retailing is not only on the rise, it's really getting to be fun and easier. More importantly, they grasp customer service, something almost no software or hardware company yet does."
If that's so, and it definitely matches my personal shopping experiences, it's huge news for the Net. Consumers, chronically abused by the software and hardware industries, were initially anxious about buying things online. They worried about hackers, crackers and security; they faced poor customer service and complex downloading and other problems. But those problems -- unlike similar headaches in the larger computer industry -- are being addressed.
Retailers competing online this holiday season were a lot shrewder, says a story on About.com about the online retailing industry.
About.com cited a survey of 63 retailers who found a successful holiday season marked by a surprisingly effective combination of widespread promotions and discounting. Most consumers hate spam, but it doesn't bother them so much if it's about things they want, and if they're getting something for the attention. Both multichannel and Web-based retailers seemed to have learned a lot from past marketing missteps. The Shop.org/Boston Consulting Group (BCG) found that more advanced retailers, after carefully studying the economics of each online and offline promotion, are finding ways to offer the minimum discounts necessary for increasing sales volume and ways to deliver targeted promotions to the more than 100 million consumers estimated to have used the Net over the holiday season.
Besides that, sites have radically improved their graphics and visual representations of products. As fears about theft and security have subsided, companies have radically upgraded their customer service. This is in striking contrast to tech industries which sell products that are confusing and difficult to use, and either makes themselves unavailable to confused or outraged customers or charge them extortionate fees for "priority service," which is really just the service they would be entitled to for free in any other business.
If you want to see smart web businesses, I'd cite two in particular -- L.L. Bean and Pet Food Direct. L.L. Bean's site architecture is brilliant -- well organized, easy to navigate. It shows clear pictures of all of its products and allows easy customer access to account information, while still providing security. More interestingly, the site offers customers several ways to get instant help -- phone, instant messaging, nearly instant e-mail response. If you're encountering problems, you can simply e-mail or call and a human will respond promptly. This support is crucial to building consumer confidence. A shopper is much more likely to risk buying something online if they know they can get help with any problems. Tech shoppers are among the most distrustful on the planet after years of confusing products and poor service.
Pet Food Direct also offers a different kind of targeted retailing, e-mailing customers weekly about specials, sales and promotions on the products they have already demonstrated they want and use regularly. This isn't quite like spamming, since it's stuff the buyer needs. And the sharp discounts have a way of offsetting any irritation. The site isn't trying to be funny or cute. Rather than promoting a silly sock puppet, it offers heavily discounted pet food and reminds pet owners when they are apt to need it. It also offers sophisticated graphic renderings of products and instant customer service both online and by telephone. The purchase takes seconds. The discounts are heavy enough to attract shoppers attention, but apparently not so heavy to erode profits. One reason is that the site, like L.L. Bean, gives the consumer a variety of shipping choices, from regular mail to next day air. And the customer pays for shipping, choosing exactly how much of a discount he or she wants. In both cases, the sites don't spam -- they target people who have bought and need their products.
Dozens of other sites have similarly polished their presentation, honed their sense of marketing and discounting and, most importantly, invested in tech support and customer service. Shoppers feel secure not only through repeated use, but through the sense that somebody will speak to them if problems arise.
This is something that, alas, computer and software companies still haven't learned.
....most wall street analysts panned the profits made by Amazon in the first quarter. As a retailer, the last quarter (Oct/Nov/Dec) is supposed to be their biggest quarter of the year, and by a large margin. Amazon barely made a profit that quarter. Sales for the next three quarters are going to be significantly lower for Amazon, basically until the holiday season begins anew. I seriously doubt Amazon will make a profit for those three quarters, and will still be a bad investment for the next several years.
Online retailing has not come of age.
why should this surprise anyone, considering all the dotcom's that were selling absolute garbage (flooz, etc) are now out of business, leaving only the stores that sell something people may want to buy? (amazon, etc)
your jesus is another mans xebu. chew on that hypocrites.
I think its still a bit too early to talk about ecommerce booming.
This is what happened with the dotcom hype. People jumped on the bandwagon too early, and got shot down. I'd be interested in seeing a report on ecommerce in like 2-5 years.
Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!
Hmmm... Amazon turned a profit, someone knows more about this topic at about.com than you and you like LL Bean's website. So what?
oh... and this is rich...
Most consumers hate spam, but it doesn't bother them so much if it's about things they want, and if they're getting something for the attention.
Like what? An X10 camera?
Defecation occurs.
Hello There,
Being in the middle of nowhere (Upstate Pennsylvania), with the closest mall being about an hour away, almost all my shopping for "special" and "hard to find" things takes place online. I easily spend 80 percent of my alloted "mad money" online. If only FedEx and UPS would commit to getting packages here on time. See, if you are in some areas that they deem "remote", they don't honor any type of delivery guarantee.
The most important thing any republican needs to know.
Anyone who thinks Amazon is a high tech company is dreaming. It's nothing more than a catalog retailer like Fingerhut or LL Bean. Jack Welch, ex-CEO of GE even commented on this. Everyone thought that some of these .com's were tech when they were building warehouses to distribute books and CD's like many present day companies. And these same people were calling GE a dinosaur while they were researching the latest in plastics, jet engines and other high tech stuff.
In the crazy times of the last few years Amazon overpaid for the land where the warehouses are based, and for the warehouses themselves. I've heard that they are only at 30% of capacity or so year round except for the holiday season. Instead of being high tech, Amazon has had to master such things as distribution channels and inventory management. Concepts that are decades old and have been perfected by old time competitors suchas Wal Mart.
Then there is the debt. Around $2 billion worth. If Amazon can convert the debt to stock then it would free up tens of millions in free cash flow and really let them invest in the business and grow.
I always thought that online sales would cause a major decline in physical stores. You can move as much merchandise with so many fewer people, store locations, etc. You can offer lower prices, enough to displace shipping.
Of course there will always be a demand for physical retail, but we are seeing lots of retail chains gonig through ahrd times.
Moderation: Put your hand inside the puppet head!
I suppose it could be that there is enough room for a few big e-retailers since the really big ones get free customer awareness since they have more mind share, but those numbers speak to a real difficulty to get a sustainable business online due to low customer loyalty inherent when there is no geographic locality and hence no physical reality to such retailers. It could be that Amazon is merely reaping the high advertising costs in previous quarters and will tank once that mind share that cost so dearly to develop wears off.
personal attacks hurt, especially when deserved
One of my personal frustrations with some Internet shopping is how terribly some sites are put together.
.gif files, or anything that takes away from me *finding what the hell I want to spend my money on*.
In too many cases, it's an event of "I want to buy this - where do I go to find it?" And after wading through too many pages just to figure how how to buy an additional battery for a laptop, when all I should have to do is click on "laptops - maker - model - accessories" I'll finally give up and call my CompUSA (hey, not my choice - my company has an account with them) just to get the job done.
Then I go over the Amazon. And while I complain about the whole "targeted ads" market, I like how they do it. They show new anime titles I might not have heard of, or books that I may be interested in, and occasionally buy when I say "Hm...Niel Gaiman's American Gods - I've been wanting to read it anyway", filter out the ones I tell them I own, and generally make it *easy* to find what I'm looking for. I'll usually check them first even if I don't think they carry it, just in the hopes that maybe they do.
The most important thing any online company can do when selling products: Let me find what I'm looking for. That's all I ask for, and all I expect. I don't want shockwave, or animated
I just can't figure out why so many online stores are dead set on keeping me from buying anything.
Of course, I could be wrong.
52 Weeks, 52 Religions with John Hummel
I must say I'm impressed with a lot of different automobile manufacturing sites, esp. Honda's, for example. They give you an in depth (typically no hype) look at the car from all angles letting you customize the car and see the net effect. Another good car site is Carmax's. The info is always very up to date, the price you get quoted IS the price, you can see the car, buy the car, have the car shipped from one carmax to another, etc. etc. I have never doubted the 'net's ability to be an excellent tool for sales. It's real downfall is the inability to "feel/hold" the product. However, if your clever about how you display and advertise your product, the web seems to be the best medium for buying products that are either unavailable locally or too expensive locally; or, as in Automobile sites, allows you to shop at home and go out more informed on what choices you may make.
I would like some milk from the milkman's wife's tits
>This is something that, alas, computer and
>software companies still haven't learned.
Gateway and Dell is a pretty big difference from Amazon, LL Bean, and pet food. People buy media, books, food, clothes on a monthly basis.
I mean, do you think Dell should send emails saying, "As someone who bought a hard drive in the recent past, you might be interested in our hard drive specials this week!"
Different businesses, different marketing. Then again, you didn't have to think about it because you're Jon Katz, and its been demonstrated that your articles don't have to make sense.
Amazon reported that it had finally turned a profit, something most of us thought we'd never see
I was pretty sure that I personally would see a profit this year, and I was right. Jon - are you projecting?
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You're reading Managed Agreement.
1. The www has been pruned. A million tiny/rediculous e-tailers have all chapter 11'ed. echeesegratersolutions.com is no more. Consumers' online shopping has become focused.
2. Juggernauts like Amazon.com have weathered the storm and can finally mark up their goods a bit. They got our attention with low prices and cheap delivery, taking enormous losses. Now we're used to Amazon-ing all our Christmas presents and don't mind paying a little extra for it.
The failure of so many dot-coms is not an indication that selling on the Internet is doomed to failure. All that this shows us is that an ill-conceived business won't be made miraculously transformed into a success by simply registering a domain name and putting up a web site.
Look at some of the idiotic failures:
Pet food sold over the Internet. Pet food is normally about 35 cents per can. So people are going to order it over the Internet for the big savings?
The Netpliance i-opener Internet appliance is another great example. They were selling them for $99 and taking about a $300 loss and they intended to make all of that loss back up with subscriber fees to their Internet service. One problem: You could buy the thing and never sign up or decide to stop using it after a few months.
Then there were all of the sites that decided that they would provide expensive, high-bandwidth content for free and support themselves with banner ads. Great idea if you already have a HUGE user base, but pretty dumb if you don't.
Investors may be running scared, but a company with a desirable service or product that is priced attractively (and profitably) is still a good bet. And it doesn't matter if they sell in the mall or on the Internet.
From the article: "The arrogant, customer-abusive tech world could learn a lot from these people, who offer steep discounts, stand behind their products, and actually offer real and free customer support."
...Don't you realize that one of the cost cutting measures Amazon undertook over a year ago was to eliminate telephone customer support. To the contrary of what the article is trying to point out, I don't think it bodes well for ecommerce, when the larger player in the industry says "DO NOT CALL US".
This is the nature of the capitalist system. It adjusts and adapts to profitability, and is essentially agnostic regarding the means. Internet, fax, mail-order, customer service, whatever you need to do to sell your product or service.
When you boil it down, Jon Katz is telling us something that we all know, which is the basic fundamentals of a capitalist market system. Will he next go to the hospital maternity ward and tell us how "An amazing revolution is taking place where humans are reproducing other humans. My worries that the species will go extinct are over!"
Robotiq.com is heavily tested on animals
Some other interesting post-Christmas tidbits are popping up, too
Yeah, at my house they're all the fucking Xmas presents that didn't show up in December.
Sure, a lot of people were skeptical of for example, pets.com, who threw a ton of money into marketing but failed to deliver a decent product. So what this tells us is that the online stores that actually HAVE A LEGIT BUSINESS MODEL can and often flourish. Basic thought must have slipped away from a lot of companies online.
I can see the thinking behind their sites now:
Hmm, people will want to come to our site to browse for clothing. I know, rather than display articles of clothing at a nicely discounted price, let's show them a monkey!
Hey look at the monkey, make the monkey swing!!
btw, if you like our site, or our monkey, here's a way for us to spam you to oblivion with stupid stuff you won't want! Yeah, we are gonna make a profit now!!
Yes, I am slightly exaggerating, but damn, stupid sites won't make money...nough said
Sent from your iPad.
Jon, did you happen to see how big Amazon's debt is? As small a profit as they turned is pretty much nothing considering how far in the whole they are as a company. Kinda of like raving about a "budget surplus" while the country still carries a monsterous deficit.
Two comments:
One thing Katz didn't mention was the importance of an online retailer having a "brick and mortar" presence. Amazon takes orders for Toys 'R Us and Target. Other stores strongly link their online stores with their B&M chains. For example, Best Buy and Circuit City allow you to return purchases made online. However, Staples treats their online store as if it were a completely different entity. Last I heard, Staples.com was still loosing money hand over fist.
There was one thing Katz got dead on: it's all about women. Men buy stuff, but women shop. Ever go to a department store like Macy's? All of the men's stuff is in one spot in the store. Women's clothing is spread out over different floors. I think you are going to see the successful online retailers try to find out what women want in an online shopping experience and try to make it a reality. If so, returning merchandise is going to be a big thing for women. Obviously, the B&M retailers have an advantage here. Why go through the bother of shipping it back when you could drop it off during your errands?
Online retailing hasn't come of age because "online" retailing as a separate type of retail business doesn't really exist. Most of the retailing going on is nothing more than another form of catalog retailing. The only real difference is that the retailer's catalog is more widely available. The people who've done well in online retailing are the people who've done well in catalog sales. LL Bean is a good example that. I dunno if Amazon is an example of much of anything other than how to siphon off VC funds.
The interesting field of online commerce to me is that of retailing services online and brokering. Neither of these has really come of age yet. However, Ebay has been an early success in the area of brokering goods and services. Online travel is another success in this area. I mean how many of us actually buy airline tickets through an agent anymore?
[devilish]
Amazon turned a profit?
You know, I knew it was getting a little cold down here, but I never saw this coming.
[/devilish]
Patrick Doyle
I mod down every jackass who puts his moderation policy in his sig. Oh, wait a sec....
I'm king of off topic here (be kind moderators) but I was just wondering: where does everyone buy their computer components online? I check pricewatch all the time, but you can never get good deals on more than one part from the same vendor, so when you add in shipping on each individual piece coming from ten different locations, you're not really saving that much.
do not read this line twice.
Yeah, something like 3 million profit.
Offset against their net losses (IIRC that was in the billions).... well the weather report doesn't show snow _just_ yet.
The future truly is bright if we can point to that, and say they're a success. The dotcom boom all over again!
In the wake of the dot-com washout, a lot people nearly wrote off cyberspace as a retailing wasteland.
Yes, people are stupid that way just as before they argued, on slim evidence, that online retailing would change everything.
The final Christmas shopping figures for 2001 are not in, but some industry analysts believe the new savvy and sensitivity of online retailers might have rescued the U.S. Christmas shopping season in the wake of September 11, when a lot of people either stayed home or tightened their belts.
Ahhhh, I see, so the same idiots who wanted to predict the future and have been wrong in the past, are now pontificating on how they were wrong (again) and that they have a new prediction. Tell ya what. How about we wait for a few quaters of profitability (nay, a few years) before we start spouting off on how in the future, all work will be done by shiny metal robots before. Until then, I'm not devoting anymore cycles to analysts, futarists, pundits, Jon Katz or any of the other self-important wankers whose parasitic existence distract those of us who actually, ya know, DO THINGS WITH OUR LIVES!
I am not a number! I am a man! And don't you
E-commerce is just a fancy name for mail order, except with a computer. Sears-Roebuck has been doing the same damn thing for the last 100 years...except you sent them an order form or phoned it in. Now you can use your computer...Big frigging deal! THAT's how you gotta look at "e-commerce"...just glorified bloody mail-order, NOT some sort of "magic bullet" where people will be compelled to throw you money because your site's "pretty" or "clever"...
You're using her as bait, Master!
Jon Katz wants tech companies to offer free tech support. Free software + Free tech support = 0 Profits. We can't offer everything for free.
Never tell Katz you can't be quoted - that's one challenge you can be sure he'll take on.
-sk
When buying through the Internet, comparing prices is much easier than when buying in brick-and-mortar(-and-cement) shops. At the same time, as users became more experienced, they discover Price Comparison sites (to find beter prices) and search engines (to find other e-shops) - thus increasing the ability of finding beter prices.
The resulting price erosion decreases the e-shops profits.
In order two compensate for this, e-shops can take one of two paths:
- Reduce costs
- Compete on features - differenciate from the competiotion.
The first path is the one being taken by Amazon - they are trying to use their size to increase efficiency in the package and delivery (ie a small number of big warehouses with efficient - and expensive - automated processes) thus decreasing costs. Since they are competing on prices, prices cannot easily go. On the other end of the scale, it gets increasingly difficult to cut costs (the same rule as in software development applies - the first 10% of investment get you 90% of the improvment). Increasing profits in this situation is thus a difficult task.
The second option is to offer exclusive/improved features than the competition. E-shops have great difficulty in differenciating from the competition in anything other than prices. Site structuring is getting similar, and any e-shop with the necessary basic structure in place (web catalog with search engine) can compete in price with the greatest of the industry. Extra web-based-facilities like costumer reviews are in practice lightly-coupled to the buy - you can easily search books in Amazon, check the costumer reviews, and then go buy it somewhere else.
At the same time, differenciation in more physical properties (like fast deliver and swift costumer service) presents e-shops in a less then ideal light by comparison with traditional shops (the fastest delivery is going to a bricks&mortar shop, buy something an take it home)
In the end this will mostly be good for the consumer:
- The ones that are more interested in spending less money will find cheaper prices.
- The ones more interested in features will be offered all sorts of special (and as of yet unimagined) features by both b&m-shops and e-shops.
Are we there yet? I don't think so!
Does anybody else have flashbacks to high-school research reports when reading Katz articles? I'd give this one a C minus: valid theme, no thesis.
Guvegrra?
ummmm, no. amazon posted a real profit. not pro forma. http://money.cnn.com/2002/01/22/technology/amazon/ index.htm
is with companies that think they have to do a complete site redesign every 2-3 months. changing where things are radically instead of better organization. I dont care that Company A just hired a $500,000 a year graphic artist for their website.... The $50.00 clipart CD graphics are fine in my eyes, I want ease of use, full information and ease of purchase, and screw the overdesigned and over changed ideas.
Do not look at laser with remaining good eye.
According to some beyond the usual holiday season spending fest, as mentioned above, Amazon also add to their profits by making money due to the flux of the Europian currencies against the USD in the money markets due to the Euro introduction. So after millions of dollars and several years they still can't create a ligitimate profit. And I am happy because?
Also from my experience internet service has not improved and the interfaces that sites are using to process orders and give service is still generally poor. Unfortunately I do not think that the Darwinian law of Survival of the Fittest really applies to the last tech sector down turn. Unless the fittest means those that still have financing in place. The death rate on the internet may have dropped, but there is still more to come.
They may have a nice web site, but they have a history of not confirming email addresses.
Many a time have I had to go in and change somebody's password to "asshole" and their email address to "postmaster@llbean.com" so I'd stop getting their misdirected email from their unconfirmed signup with a typoed domain. It's another one of the reasons I changed my mailer configuration back to bouncing misdirected mail.
Well, it snowed in San Francisco yesterday...
sulli
RTFJ.
Keep in mind that several BAD companies also turn online retailing into profits as well though. Tiger Direct is downright fraudulent. I had to get two seperate charges reversed before I learned my lesson with them. Bait-and-switch, billed w/o consent for 4th-world replacement, etc. You name it, Tiger will do it.
And good luck with their 800 number. When you call it you're informed that it is now a toll call, and the average wait time is 55 minutes!
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Today's Top Deals
I have worked both Wal-Mart and Kmart.
When I left Kmart in 1990 we ordered stock by counting goods on the shelf. Those numbers where then entered on a paper sheet that went back to the office where a worker would enter the numbers into the computer...the next day.
Started at Wal-Mart 6 months later. Ordering new stock went like this. Look at the item on the shelf. Is the count less than low stock count set by the department merchandise manager? If so, scan the barcode label. The scanner then wirelessly sends that information to the computer in the office where an order is sent to Bentonville. About a day or two later new stock hits the shelf. Wham, bam, order placed. And their distribution warehouses...damn little stock. Most items go out just as fast as it comes in, the logistics are phenomenal. Lots of conveyer belts with scanners directing stock, leading from supply trucks to Wal-Mart trucks.
The late Sam Walton knew technology was important to stay ahead of the competition.
Kmart never got it. Now haven't they have filed for Chapter 11 protection? Needed to hire some 'puter nerds I guess.
2. I like going out seeing people, meeting new people
3. I don't want to have to wait a month for them to replace my product, if it doesn't work, I want to beable to go back to the store and return it that day.
online retailing won't replace the real thing the same way television didn't replace the movie theatre. Many people, especially women, like shopping.
I am so happy -- I thought the next article from Katz was going to be about the plight of the Afghan day traders --- and how the taliban had put the hurt on their ability to get out before the dot coms went south.
(+1 Funny) only if I laugh out loud.
Make sure to post your experience on resellerratings.com
Also check out your seller on there first too. It's sort of like the feedback system for pricewatch.
I've had enough abrasive sigs. Kittens are cute and fuzzy.
I'm not knocking your story or anything. But the definition of spam is important. If I buy a product at an online retailer, and thus give away my address, I don't mind them sending me advertisements for things similar to what I've bought in the past. I don't considert that to be spam. It's controlled. It only comes from companies that I've directly done business with. However, if one of the companies SELLS my e-mail address and I start getting advertisements from other companies for similar products, we now have a problem. I've never done business with these companies, and I'm getting unsolicited e-mail from them. That's spam. I don't care whether the products interest me or not. Getting 50 e-mails a day from different companies I've never heard of advertising deep discounts on 100GB hard drives isn't going to please me, no matter how good the discount is.
Having said all of that, I still think any good retailer should include an opt-in box when you're providing them with your e-mail address. That way, they only send you advertisements if you want them.
GreyPoopon
--
Why is it I can write insightful comments but can't come up with a clever signature?
Amazon's likely inability to maintain profit is their own problem and not an indication one way or the other whether online retailing has "come of age" (whatever that means).
There are plenty of us privately-held small companies out here with revenues under 100 million making money consistently even in this economy with online sales - we're just not screaming FOR THE LOVE OF OUR STOCK PRICE LOOK AT US on the cover of (fill in trendy New Economy magazine). We left "dot coms" behind as a benchmark long ago - we were interested in growing a business, not getting a Webby. We do it from small towns you fly over and get no closer to Silicon Valley than changing planes in SFO on our way to meet with a new supplier in Asia. We like Amazon if it gets our customers familiar with the idea of using a website to place an order (and Amazon has our attention and respect by doing many, many things worth emulating in terms of providing service to their customers) - but as far as strategy and finance go, we have much better and suitable models to follow.
Those who have been successful see this medium as simply another another sales channel, a mechanism to reduce expenses (particularly in transactions and support), and the extension of an already successful business model. We did not need 100 million of venture capital, an instant army of programmers, content managers costing half a million dollars, and consultants selling us "solutions". Instead the many silent successful firms grew our online sales channel just as we grew the rest of our business. Small at first, learn and add as necessary.
Catalog companies like LL Bean or Lands End are successful because they have taken advantage of the medium, yes, but also because they already have a super-efficient logistics system in place. That's one reason I'm surprised Wal-Mart is not a bigger online player - distribution and logistics innovations are what made them untouchable in the traditional retail arena.
Comparing Amazon's 'free' customer support to a tech company's customer suppport is right up there with comparing today's gas station attendant to an auto mechanic. Amazon's support staff is generally tasked with "Where do I find", "I haven't received . ." and "I need to return" as opposed to "I have 30 users getting timed out of our system because of a deadlock on XYZ table", "How can I set up this web app to support double-byte", or "I'm getting a client java.io.IOException; fix it".
BOTH are customer service issues, and BOTH are huge opportunities for a company to shine in the relationship department with their clients. However, neither of them are free. While one may not charge the customer up front for the service, both of them generate overhead in the form of manpower, office space and benefits (remember those?). New concept here: the purpose of a business is to Make Money; not sure, but I think that is why they call it a business. So, if one is not charging for their customer service, chances are good that they are either rolling up the cost into their product prices, averaging the support costs over their entire customer base, OR they are eating it, and will likely be in the red soon. This may not be true in every case, but certainly is when dealing with a staff dedicated to support issues.
Online shopping has its place, like catalog shopping. To be honest, I'd rather catalog shop 'cause catalogs can go places my computer doesn't... like the "reading" room (yeah, I suppose a laptop would work, not a pretty thought though).
However, most people prefer to shop in person. They like to touch the merchandise, maybe even talk to someone about the product. And if they take it home and it doesn't work, they like to be able to drive back to the store and return it.
Returning purchases made online is a mixed bag at best. Sending the item back usually involves a loss on your part. Even if the retailer pays return postage (how many do that?) you still have the hassle of shipping the item.
Another thing that happens when you return a product to a real store is that you typically buy something else there. This doesn't happen online.
Online shopping isn't going away, but IMO it isn't going to grow much larger then it is now.
Why does everyone watch Amazon.com and Egghead.com and ... I've been happily shopping at Bookpool (they're limited to technical books, but I generally am these days, too ;-) for 4 years now, with no problems to report *ever*. Computers4sure (which has recently been bought by Office Depot, it seems) has filled many of my computer orders during the last 3 years, again with no problems *ever*.
Both have intelligently designed websites, good prices, good availability and, perhaps above all, reasonably priced and quick shipping. Both of these companies have been in business nearly as long (if not as long -- I'm just using my memory) as Amazon, without resorting to the bizarre expansions and gimicks.
Why we should judge online retailing by Amazon.com is beyond me. I suppose one argument is that Amazon sells a wide range of books, whereas Bookpool specializes in a niche market. I bevelive this is a bogus argument: the internet is all about niche markets, and attempts to use it otherwise are stupid. Television is a way to force your message down every person's throats. The internet is a way for people to find what they *want*.
The niche-nature of the internet has been demonstrated many times, perhaps foremost by Katz when releasing "Run to the Mountain" -- if I remember correctly, he even made it into Amazon's top ten for while. Certainly this didn't happen because of anything Amazon did (except to be known as a book seller, which they're leaving behind). It happened because of Katz's niche marketing.
Who cares if Sears fails online? I'll drive to their store and talk to their staff if I don't know which tool I need, but I need it now or want to see it first. If I know what tool I want, or I don't need it now or don't need to see it first, I'll research tools on the web, and then look for an online vendor with good prices and policies. Is Sears likely to be this online vendor? No. When shopping for computer parts, is CompUSA's online service compelling? No -- their prices are sometimes good, but their shipping is horribly slow (their best is "usu. w/in 2 days", as opposed to "orders by 3PST will be shipped same day").
Is Amazon likely to have the best price on technical books while Bookpool is around? No. Amazon seems to be aiming for "online Walmart" status. However, Walmart succeeded because they could keep their prices low and provide a little of everything (though most of nothing) to geographic communities. Online, geography is irrelevant (except when you ship ground, and if warehouses are distributed then even ground shipping can be fast). As a result, finding a sizeable customer base is easier. That means niche retailers can buy bulk and keep their prices down. Furthermore, niche retailers are likely to carry higher quality goods than Walmart and know more about their products than Walmart.
So why would you go to Walmart, unless they're the only store with what you wanted (which is unlikely)? I expect that if Amazon is still around in 10 years, we'll think of them like Walmart or K-Mart, except less convenient than these stores.
-Paul Komarek
amazon has a large amount of cash on hand. they moved this around in the financial markets last quarter, and happened to make quite a killing. if this weren't factored in, they still lost money.
so yes, Amazon.com made money from good business practices, but not from selling coffee table books.
Amazon's strength is that they've figured out how to present a user experience that online shoppers like and will come back for. I know that Amazon now provides the Toys R Us store, and probably a few others (Borders, maybe?).
Amazon should outsource their warehouses, and get more bricks and mortars to outsource their ecommerce to them.
-jimbo
XML Tools for Mac OS X
So what you're saying is that it's more secure than the vast majority of physical credit card transactions! Who would sign up for that?
Any sufficiently well-organized community is indistinguishable from Government.
The L.L Bean website was one of the worst designs I have seen in ages. In addition when my girlfriend and I bought online there to have a gift shipped to her parents in Texas as a gift, they actually shipped only 1 of the 2 products we ordered (backorder). However, they never notified us. And we were quite embarassed, as the second gift was to be for her mother's boyfriend. Consequently, he didn't receive anything! And we didn't find out in time to send him something else. If you want cutting edge, there are few if any sites on the internet that can do better than amazon.com. And I hope that's the major reason that they are finally successful, they have an excellent site. A clear second place for me for service and a great site is one here in Canada. Mountain Equipment Co-op doesn't dissapoint, and they offer free shipping, and Canadian prices!
Am I the only one that remembers Amazon's declaration last year that all our credit card numbers and addresses were their corporate asset?
When that story broke, I logged in and removed all my personal information. I haven't shopped there since.
Maybe they finally turned a profit by selling "their" business asset to a bunch of other retailers or maybe even Russian credit card number blackmailers.
Amazon provided a new customer interface- one the catalog companies and Walmarts don't get yet. OK, everyone has a catalog on line now. Amazon was the first to do this for books. Amazon has custom ads, based on a customer's buying and surfing habits. Amazon distills its sales patterns - what subgroups are buying, best-seller lists.
I do agree that perhaps they should not have gotten so much into the "bricks" and built warehouses, etc.
Amazon to me competes on features more than anything - wish lists, better user commentary than anywhere else (for most things), targeted ads that actually sometimes provide good suggestions, great shipping (generally very fast and well packed).
A lot of times I can find things I want a bit cheaper elsewhere, but I order from Amazon anyway as I can be pretty sure things will go well and I'll get what I want quickly.
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"There is more worth loving than we have strength to love." - Brian Jay Stanley
It's easy enough for retailers to offer better customer service than an ISP.
Example ISP call:
'My cable modem isn't working, whenever I try to open a web page, it says it can't find it.'
"Is your computer set to use DHCP?"
'No, I have a cable modem.'
Example retailer call:
'I ordered this blouse from you, and promptly stained it.'
"Cold water wash, ma'am. Use some Woolite if it doesn't come out right away.''But what about..'
"Cold water, ma'am."
- billn
>The arrogant, customer-abusive tech world could >learn a lot from these people, who offer steep >discounts, stand behind their products, and >actually offer real and free customer support.
Would they send me a patch?
___
It's the end of my comment as I know it and I feel fine.
Jeff Bates, executive editor of Slashdot.org, said that he had no reason to doubt the report and that he was aware that Mr. Katz had known Junis for a long time. "I know that Jon has reason to trust him if nothing else," he said.
Mr. Katz said Junis had agreed to take part in a public question-and- answer session on Slashdot.org soon, once things settle down a bit in Afghanistan.
Katz's Deserved Embarassment and Humiliation, set in NY Times Roman
I survived the Dick Cheney Presidency 7 to 9 AM 7-21-07