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Questions over the Windows Trademark

TTop writes "As part of the Lindows lawsuit, the judge has preliminarily ruled that there are 'serious questions regarding whether "Windows" is a non-generic name and thus eligible for the protections of federal trademark law.'" I've always been bothered by Microsoft's habit of naming things using common words (Then again, my history of naming things includes confusing and bizarre names like 'Slashdot' and 'AnimeFu' so what do I know? :)

152 of 382 comments (clear)

  1. X-Windows? by alanjstr · · Score: 2, Interesting

    How old is X-Windows? Is it prior art?

    1. Re:X-Windows? by Fnkmaster · · Score: 5, Informative
      First of all, there is nothing called "X-Windows" technically, nor has the X Consortium ever referred to anything as such. There is something called the "X Window System" produced by the X Consortium, and implemented by quite a few commercial and Free systems.


      Secondly, the term "prior art" only has relevance in the world of patent law. Prior art (the existence of an invention materially identical to the patented invention) can result in a ruling against a patent in a court of law. However, in the case of trademark law, the only relevant question is whether a word has become generic, or part of the common usage. There are common rules to avoid this happening - a company should NEVER refer to a product as "Windows" because they are then referring to a product by a very generic common English term. The product should always be called "Microsoft Windows" or even better yet "Microsoft Windows Operating System" if you expect to ever prove later on that you had a legitimately trademarked name for your product. There are other rules for marketing folks about this, like only using the trademark in the adjectival as in "Kelloggs brand cereals" or (if they had been smarter) "Xerox brand copying machines".

    2. Re:X-Windows? by winnetou · · Score: 2, Interesting
      How old is X-Windows? Is it prior art?

      It is older, but is not named X-windows. From the man-page (formatting changed due to posting rules):

      The X Consortium requests that the following names be used when referring to this software:
      • X
      • X Window System
      • X Version 11
      • X Window System, Version 11
      • X11

      The license tells a bit about its age:

      The X Window System standard was originally developed at the Laboratory for Computer Science at the Massachusetts Institute of Technology, and all rights thereto were assigned to the X Consortium on January 1, 1994.
      X Consortium, Inc. closed its doors on December 31, 1996.
      All rights to the X Window System have been assigned to the Open Software Foundation.
    3. Re:X-Windows? by Tet · · Score: 4, Informative
      The right name is X Window

      Actually, there are 5 approved names, as listed in X(7):

      • X
      • X Window System
      • X Version 11
      • X Window System, Version 11
      • X11

      And no, it apparently doesn't predate MS Windows either. X was born in May 1984, although W (on which it was based) dates from summer 1983. The article claims that MS has been using Windows since 1983. Can that be right? I thought Windows 1.0 came much later than that. The Mac didn't even appear until 1984 (although the Lisa had been out since 1983, IIRC), and I find it hard to believe that MS had even thought of windowing systems before that. Anyone have any data to back up the claim?

      --
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    4. Re:X-Windows? by Big+Sean+O · · Score: 2

      According to X.org, the first commercial release of the X-windows system was back in 1986. This was part of MIT's Project Athena which began in May 1983.

      According to this page, Microsoft Windows 1.0 was released November 1985. It was announced in November 1983, clearly as a response to Apple's Macintosh OS.

      However, according to the Wikipedia, Xerox Parc codified the WIMP paradigm (where the W stands for Windows) for their Xerox Star system released in 1981.

      So, depending on how you slice it, the concept of 'windows' clearly predates MS's work on Windows and the term X-Windows refers to a product which was virtually the same age as the MS product.

      That's all I got from googling around for 20 minutes. I Am Not A Historian.

      --
      My father is a blogger.
    5. Re:X-Windows? by steve_l · · Score: 3, Interesting

      MS might have been working on windows since '83, but they didnt ship till about '86. More to the point, the copyright statement of winXP says '1985-2001', so they dont claim they wrote any code before '85

    6. Re:X-Windows? by BrookHarty · · Score: 2

      First of all, there is nothing called "X-Windows" technically..

      Well since everyone I know calls it X-Windows, can we say that the word "X-Windows" officially exists?

    7. Re:X-Windows? by sheldon · · Score: 3, Informative

      X essentially developed parallel to efforts by Microsoft.

      And before someone brings it up. No, the user interface of Motif was actually a copy of Microsoft Windows. Not the other way around.

      Microsoft was part of the consortium, and licensed their UI for use in Motif.

    8. Re:X-Windows? by martin-k · · Score: 2
      It doesn't matter when they thought of it. You don't have a trademark until ship product.

      Wrong. Look up "Intent To Use".

      -Martin

    9. Re:X-Windows? by talonyx · · Score: 2

      The fact that EVERYONE YOU KNOW has heard of X-Windows should tell you something else about your life.....

    10. Re:X-Windows? by Jonathan · · Score: 2

      Microsoft Windows 1.0 was released November 1985. It was announced in November 1983, clearly as a response to Apple's Macintosh OS.

      More in response to the forgotten Apple Lisa which also used a GUI. The Mac didn't come out until early 1984 (hence the famous "down with Big Brother" Mac ad)

    11. Re:X-Windows? by enterfornone · · Score: 2

      Guess they'll be suing these people then.

      --

      --
      enterfornone - logging in for a change
    12. Re:X-Windows? by xtremex · · Score: 2

      Wasn't Windows 1.0 just DOS Shell? I mean, GEOS was out before that

      --
      If you're not a Liberal in your 20's, then you have no heart.If you're still a Liberal in your 30's you have no brain.
  2. Wait a second.. by k98sven · · Score: 3, Funny

    Didn't Microsoft aquire the rights to the english
    language back in like, 1995?

    1. Re:Wait a second.. by WolfWithoutAClause · · Score: 2

      Yes. Everyone else has been paying their Microsoft Tax on the English language. You mean you haven't? Oh excellent, there's probably a reward for turning in miscreants like you. Oops, long words like that cost extra; I gotta cut down.

      --

      -WolfWithoutAClause

      "Gravity is only a theory, not a fact!"
  3. Ouch... by weave · · Score: 5, Insightful
    The irony is quite rich. They try to smack down some small company naming a product called Lindows and end up losing the much bigger prize, the exclusive use of the word Windows.

    Someone in Redmond is kicking themselves in the ass right now...

    1. Re:Ouch... by crawling_chaos · · Score: 2
      Let's not celebrate yet. If this judge does rule that Windows is a generic term, it will most certainly be appealed. If all the appeals are lost, it would not suprise me in the least to see an attempt to "solve" the problem legislatively. Something along the lines of MLB's anti-trust exemption.

      Basically, never bet against the money in a case like this.

      --
      You can only drink 30 or 40 glasses of beer a day, no matter how rich you are.
      -- Colonel Adolphus Busch
    2. Re:Ouch... by rgmoore · · Score: 5, Informative
      Something along the lines of MLB's anti-trust exemption.

      As a serious baseball fan, I feel compelled to correct the mistake in this statement. Baseball's antitrust exemption was created by judicial, not legislative, fiat. In Federal Baseball, MLB's lawyers argued that baseball was not interstate commerce, per se, because all of the commercial activity took place locally. Their argument used a precident that travelling vaudville actors were not engaged in interstate commerce even if their tours traveled across state lines. Simply carrying the tools of their trade across state lines to perform essentially local exhibitions was not viewed as being sufficient to constitute interstate commerce. Since it wasn't interestate commerce, the federal government didn't have the power to regulate it, including applying antitrust law. The Supreme Court accepted the argument and ruled in favor of MLB.

      The truly odd thing about the ruling is what happened later in the process. When the ruling was later challenged, the Supreme Court upheld it on the principle of not changing old rulings even though they agreed that the old ruling made no sense. In essence they said that the ruling was stupid, they were going to let it stand anyway, but Congress was free to write new legislation to include baseball in federal antitrust law. The exemption was partially removed recently, but it's hardly Congress's fault for writing the law badly.

      --

      There's no point in questioning authority if you aren't going to listen to the answers.

    3. Re:Ouch... by weave · · Score: 2
      Who is celebrating? The judge just said it was a possibility. I'm just enjoying the sound of someone in the northwest of the country yelling out "holy shit, imagine if..." and having to beef up the legal defense fund line some more...

      It always annoyed me that they used generic words to describe things. I have no problem with "Microsoft Word" being trademarked, or "Microsoft Windows", but trademarking "Word" or "Windows" is silly, and even sillier is going after some alteration of it. It's not "Licrosoft Lindows" for pete's sake...

    4. Re:Ouch... by crawling_chaos · · Score: 2

      Thanks for the clarification. I've always wondered how the exemption got around the Constitution's ban on bills of attainder. This pretty much explains it. Still, I stand by the sense of my previous post. Microsoft's huge income may very well allow it to buy an exemption from the law, even if it is found that Windows is a generic term.

      --
      You can only drink 30 or 40 glasses of beer a day, no matter how rich you are.
      -- Colonel Adolphus Busch
    5. Re:Ouch... by neuroticia · · Score: 4, Insightful

      Hm. Just playing devil's advocate here for a second.

      1- "Windows", whether or not it's trademarkable is seldom called "Microsoft Windows" in the common household. It is "Windows" plain and simple. While this is MS's fault for choosing something that would *obviously* be shortened to "Windows" and thus be un-trademarkable, the public still associates "Windows" with MS.

      2- Lindows is an operating system designed to take place of Windows by allowing you to run Windows apps without running Windows.

      3- Lindows is an obvious play on the name "Windows", and it's unlikely that it was 'accidental' or based on something else such as "LinuxwINDOWSystem" or somesuch. Based on it's goal : Offer users the ability to run Windows apps in a Linux environment... Sorry, it's unlikely that they were NOT aware of it.

      Normally I'd say that the whole idea of trademarking a common name was absurd, but seeing as Lindows' target is *The MS Windows User*, I have to admit that using "Lindows" was both asking for trouble and attempting to profit off of the established image of another company whether or not the word used was trademarked by said company or not.

      -Sara

    6. Re:Ouch... by foobar104 · · Score: 3, Insightful

      "Windows", whether or not it's trademarkable is seldom called "Microsoft Windows" in the common household. It is "Windows" plain and simple. While this is MS's fault for choosing something that would *obviously* be shortened to "Windows" and thus be un-trademarkable, the public still associates "Windows" with MS.

      You're absolutely right about this, in my opinion. What's more, my company is trying to learn from MS's mistake. We are soon going to release a product with the name "XYZ Genericword." (Obviously that's not the real name, but it's a generic nontrademarkable word preceeded by a trademarked three-letter acronym.)

      During the last couple of months, we've gotten lazy and started referring to the product by the generic word only, leaving out the acronym. This sent our marketing people in orbit. Now they're on a crusade. Every time somebody uses the generic name alone in an email, or even verbally, they get corrected, loudly and publicly. Because we all know that if our product name gets reduced to that single generic word, we're up a creek as far as trademark protection goes.

    7. Re:Ouch... by Omnifarious · · Score: 2

      While I quite agree with you that Lindows named its product to connote an association with Windows, I do not believe they do so in such a way as to dilute the Windows trademark and create confusion in people's minds. I don't anybody, given the word 'Lindows' would assume it was a Microsoft product, or that it was Microsoft Windows.

      I believe that's the legal standard for deciding whether or not a trademark is being infringed. I actually believe that, for the consumer, allowing Lindows to be called Lindows is a help. It associates it with the product it tries to emulate while being distinct enough to not be confused with the product it tries to emulate.

    8. Re:Ouch... by markmoss · · Score: 3, Insightful

      IIRC, X-windows preceded MS Windows, and in any case, computer journals used "window" to describe a graphical area on the screen back when Xerox and Apple were the only places working on computers with them. That is, MS tried to grab a generic industry term and turn it into a trademark. The trademark "Zipper" was once voided because, even though it was a new word invented by the manufacturer and sole patent licensee of the teethed fasteners, it became a generic word in common use. For MS to claim ownership of "windows" in regards to computer software is to ask the courts to more than reverse the zipper precedent.

      And if MS somehow wins on that, to claim infringement they also have to claim that Lindows as marketed is likely to be mistaken for their own product. (Like a "Bolex" watch.) That shouldn't fly either, because Lindows whole marketing pitch is that it _isn't_ Windows.

    9. Re:Ouch... by neuroticia · · Score: 2

      Hm. I don't know about the legalities of it, but "riding piggyback" does seem a bit shady to me. MS Windows is an OS. Lindows is an OS that is trying to give people an alternative to Windows. The purpose of naming it "Lindows" is that it's combining LINux and winDOWS. I do not believe that there will be confusion between the two, however I believe that it is unfair business practice to purposefully use part of a better-known product's name in a product whose hope is to replace that better-known product in at least a handful of situations. I also believe that if trademark law doesn't cover that, it should. Windows, while it shouldn't be allowed to be a trademark it obviously has become part of the project's image as clearly as "Uh Oh" has become branded with Spaghettios and "Gimme a break" is branded with Kit-Kat. Both phrases have been around longer than the products... But if you see another candybar using "Gimme a break" then you're going to percieve it as a rip-off of the Kit-Kat.

      If your company has "Product A", and another company attempts to create "Product B" to replace your product you're not going to be happy. If they name it with a name that is so similar to the name you use and you realize that most of your userbase (most people) are morons who are easy to confuse, and that "Product B" is going to market itself as being more stable than your product, yadda yadda yadda-- you're not going to want them to have a name that is similar to your product name because you've spent years branding it and you don't think Product B should come along and be able to take advantage of that.

      Of course, you/we probably wouldn't be so stupid as to name it something generic. =]

      -Sara

    10. Re:Ouch... by budgenator · · Score: 2

      I'll bet all of those people who make those glass thingies to go in the walls of houses sure are breathing a lot easier now.

      What you realy be funnies is if Linus joined the suit with Microsoft, and asked for half of any damages because of Linux® being his trademark!

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
    11. Re:Ouch... by ToLu+the+Happy+Furby · · Score: 2

      Sara-

      If your company has "Product A", and another company attempts to create "Product B" to replace your product you're not going to be happy.

      Yes, but trademark law is not about making the owner of the trademark happy. It's about making society as a whole happy.

      Competition is the basis of any free market system and thus our laws are (theoretically) always set up to encourage more fair and transparent competition. Indeed, the Constitution specifically states that copyrights, trademarks, patents, etc. are provided only for their benefits to society, not (unlike, e.g. the rights to free speech or physical property) because they are inherently good in and of themselves.

      To this end, the basic rule of thumb with trademarks is that Product B is violating the trademark on Product A if and only if potential customers are likely to be confused into thinking that Product B *is* Product A, or the company that makes Product A makes or has given their support to Product B. That's it. The company that makes Product A might wish for more, but their wishes would be at odds with the wishes of society as a whole.

      And if you think about it, this is a very sensible rule, given that the intent of trademarks is to increase fair and transparent competition, not to offer barriers to competition with the trademark-holding company. Of course, if there were no trademarks at all, then "competition" would be increased, but it would not be transparent--the customer would not know whether they were getting the genuine article or a rip-off. Thus things like fake Gucci handbags are violations of trademark law (especially if they say "Gucci" on them or copy the Gucci logo or a logo which has clearly been designed to confuse customers into thinking it's the Gucci logo). But copying the overall design, color scheme, attitude, etc. of Gucci bags, or of any fashion designer, is legal and encouraged.

      I think your confusion stems from the widespread use of the term "intellectual property" to describe copyright, trademarks, patents, etc. The term is semantically dishonest, because it makes it seem as if copyrights, trademarks, patents, etc. confer on their owners the same privileges that ownership of property does, when in fact nothing could be farther from the truth. The privileges conferred by copyrights, trademarks, patents, etc. are quite limited, and explicitly delineated (as opposed to the privileges conferred by owning physical property, which are expansive and only the *limitations* of which are explicitly delineated).

      When you start thinking of copyrights, patents, trademarks, etc. as the (intellectual) "property" of the individuals or companies involved, you start thinking that they get to limit the way that their patented/trademarked/copyrighted product can be used to just those uses which they approve of. (Sort of like real property.) But, again, that's not what the law says, nor has it ever been the intent of the law; instead, the intent of the law is to prevent certain specific uses of the product or ideas associated with the product, such that the people who come up with those ideas are given a decent financial incentive to continue coming up with ideas, and such that the market remains more transparent to the public. (Patents do allow the patent-holder pretty wide lattitude to decide the uses to which their invention can be applied, but in exchange for that, patents are much more difficult to get than copyrights or trademarks, and last for a shorter time.)

      Of course, if you start asking yourself "well, if that's the case, how on earth could laws like the Sonny Bono Copyright Extension Act"--which extends copyright to the life of the artist + 75 years, even though a much shorter term would never stop any reasonable person from creating and releasing a copyrightable work--"or the DMCA"--which, under the banner of copyright grants to copyright holders the ability to restrict the uses of their products to a degree much greater than the restrictions granted by copyrights, and even makes it illegal to attempt to use the product in ways which are legal but which the copyright holder does not like--"be constitutional?" The answer is that they're probably not, and simply haven't been around long enough to recieve a challenge at the Supreme Court level (IIRC there's a Sonny Bono case appearing before the Court now). What's scary is that the fact that these laws and other exist has confused many people into thinking that they must be constitutional, and thus into thinking that copyright (and, by extention, patents, trademarks, etc.) confers many more priviliges than it actually does. And, worst of all, thinking that it "ought to".

    12. Re:Ouch... by TheFrood · · Score: 2

      The truly odd thing about the ruling is what happened later in the process. When the ruling was later challenged, the Supreme Court upheld it on the principle of not changing old rulings even though they agreed that the old ruling made no sense . In essence they said that the ruling was stupid, they were going to let it stand anyway, but Congress was free to write new legislation to include baseball in federal antitrust law.


      Judges will often decide what they think is right based on their own biases, and then try to come up with a legal argument to support their view. Remeber the "Yelling fire in a crowded theater" argument? That was invented by Oliver Wendell Holmes to support the conviction of a man arrested for distributing anti-war literature during World War I, the argument being that speaking out against the war constituted a clear and present danger to the United States.

      TheFrood

      --
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    13. Re:Ouch... by Decimal · · Score: 2

      And if MS somehow wins on that, to claim infringement they also have to claim that Lindows as marketed is likely to be mistaken for their own product. (Like a "Bolex" watch.) That shouldn't fly either, because Lindows whole marketing pitch is that it _isn't_ Windows.

      What?! You mean my Bolex watch isn't genuine?!! That rotten salesperson told me that it was a rare misprint that made it worth a lot more!

      --

      Remember "Bring 'em on"? *sigh
    14. Re:Ouch... by mgv · · Score: 2

      2- Lindows is an operating system designed to take place of Windows by allowing you to run Windows apps without running Windows.

      So is "Linux" just a cheap take off of "Unix"?

      3- Lindows is an obvious play on the name "Windows", and it's unlikely that it was 'accidental' or based on something else such as "LinuxwINDOWSystem" or somesuch. Based on it's goal : Offer users the ability to run Windows apps in a Linux environment... Sorry, it's unlikely that they were NOT aware of it.

      And Linux allows the ability to run Unix apps in a Linus environment.

      Really, so what of it ;)

      It will succeed or fail on whether or not it actually does run the apps, not on whether it sounds like it could.

      My 2c worth,

      Michael

      --
      There is no cryptographic solution to the problem where the intended receiver and the attacker are the same entity.
    15. Re:Ouch... by elandal · · Score: 3, Informative

      As with "Windows", X-Windows isn't that. There is the X Window System, also called X and X11.

      However, many people call it "X Windows" (or X/Windows or X-Windows) just like many people call "Microsoft Windows" just "Windows".

      I usually call it just X in speech and X11 in written.

    16. Re:Ouch... by geekoid · · Score: 2

      they could say the "Lindows" is a parody.
      That would give them legal protection.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    17. Re:Ouch... by foobar104 · · Score: 2

      How are they going to prevent customers from using the generic name?

      As I understand it, we don't have to. According to our marketing department, we have to maintain a consistent use, within the company and with customers and partners, of the full name of the product. If we maintain that consistently, our trademark should be enforcable.

      But who knows?

  4. What about Adobe Illustrator? by paugq · · Score: 3, Insightful

    Now that judges seem to be a bit sensible, I think it's the right moment to send them a lot of similar cases: what about Adobe Illustrator? (remember the KIllustrator affair)

    1. Re:What about Adobe Illustrator? by JPriest · · Score: 2
      Here is a lonk to the /. article it Adobe Threatens KIllustrator Over Name

      And the irony here is the second post on the topic.

      "According to this mail, they have trademark on "Adobe Illustrator". I would bet that Illustrator is too general word to be trademarked. For example Microsoft hasn't been able to trademark "Windows"."

      --
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  5. Copyright of generic words by Ozan · · Score: 3, Informative

    AFAIK generic words can only be the trademarked in conjunction with the companys name, like 'Microsoft Word'. Otherwise Microsoft could have sent its lawyers to every place where the term "X Windows" is used long ago.

    1. Re:Copyright of generic words by Galvatron · · Score: 2

      Right, but the product in question is Lindows, not Microsoft Lindows. Also, it's not X Windows, it's the X Window System, or X.

      --
      "The question of whether a computer can think is no more interesting than that of whether a submarine can swim" -EWD
  6. Microsoft Windows = Coca Cola? by jjeffries · · Score: 3, Informative

    I had something ineteresting to fill this space, but then Google found this article that does a much better job of proving my point than I could in this tiny text area.

  7. A full house by AlaskanUnderachiever · · Score: 4, Funny

    First we have Windows. I've been waiting for Carpet, Ceiling, and Enclosed Screen Porch. Soon I will have my software house, with each item totaly incompatible with the other. . .

    --
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  8. little guy can win these things... by President+Chimp+Toe · · Score: 5, Interesting

    There was a similar court case in the UK recently.

    McDonalds took Yu Kwan Yuen, a chinese retaurant owner to court for naming his restaurant "McChina". The judge was quite correct in ruling that McDonalds could not monopolise the prefix "Mc". It means "son of" in scottish, and Yuen had been living in scotland for some time and adopted "McChina" to indicate "Son of China".

    But would he have named his restaurant McChina if McDonalds didnt exist?

    This is a similar case to the Lindows situation. Although they are deriving their name from a generic source, they are (to some extent) stepping on somebody else's turf. I'm not sure what the right answer is, but certainly in the McChina case I think it wsa the correct outcome.

    1. Re:little guy can win these things... by A_Non_Moose · · Score: 5, Funny

      Does this mean in the Lindows suit Microsoft is being a McBitch?

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    2. Re:little guy can win these things... by mpe · · Score: 2

      McDonalds took Yu Kwan Yuen, a chinese retaurant owner to court for naming his restaurant "McChina". The judge was quite correct in ruling that McDonalds could not monopolise the prefix "Mc". It means "son of" in scottish, and Yuen had been living in scotland for some time and adopted "McChina" to indicate "Son of China".

      Quite a few previous rulings against "McDonalds" in the UK, especially in Scotland. The Scots don't take too kindly to a US fast food company using the name of this highland clan.

    3. Re:little guy can win these things... by geekoid · · Score: 2

      "But would he have named his restaurant McChina if McDonalds didnt exist?"

      maybe not, but thats doesn't matter. Companies often use similiar names for market positioning.
      Bubble-up comes to mind.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    4. Re:little guy can win these things... by dillon_rinker · · Score: 2

      The McDonald's corporation is a soulless entity and has NO right to use the name unless granted that right by a soulless entity with guns (ie the government).

  9. Trademark law by saridder · · Score: 2, Interesting

    I think it's unfair, but you can trademark common english words. I just herad a report on NPR last week discussing the legal basis of a compnay trademarking a memory pill called "Senior Moment." A law profesor said it is OK to do.

    But, he also said other people can trademerk the same name as long as the two products do not belong in same category (such as software) and do not fool consumers. Therefore, it would be perfectly leagl to start a Microsoft clothing line (or windows clothing line). As for Lindows, it may be considered confusing to the lay consumer to have a Windows and Lindows OS in same market. But IANAL so don't quote me in court if MS tries to clean your clock when you sell Microsoft brand T-shirts.

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    1. Re:Trademark law by wfberg · · Score: 2
      a compnay trademarking a memory pill called "Senior Moment"


      A product with a trademark name its buyers can't remember if any there was..

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    2. Re:Trademark law by Daniel · · Score: 2

      A law profesor said it is OK to do.

      Eben Moglen, to be specific.

      Daniel, who heard the same report and was startled to recognize the lawyer's name.

      --
      Hurry up and jump on the individualist bandwagon!
    3. Re:Trademark law by j7953 · · Score: 2
      Therefore, it would be perfectly leagl to start a Microsoft clothing line (or windows clothing line).

      This is questionable, given that Microsoft is a brand name recognized almost universially, not only in the software market. But you might be interested in the fact that there exists (existed, at least) a beer in russia called "Windows 99." Try searching Google for "Windows 99" beer to find some articles about it.

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    4. Re:Trademark law by dagoalieman · · Score: 2

      Exactly.. We need to keep in mind, as Hormel pointed out, that a trademark is a "Proper Pronoun."

      A trademark should be used as such, which one could argue MS hasn't been doing. (keep in mind the enforcement stuff.) To TRULY be a trademark, MS needs to always refer to it as "Windows operating system" (OR MS Windows operating system) as it describes the OS (don't get technical nit picky here, I realize that the Windows itself isn't an OS... some don't..)

      MS has been pretty good in their own materials as saying Windows operating system, IIRC. I know I've seen them do it, I don't know if they're consistent. But the fact is they've let us, the public get away with calling it just "Windows" for so long. This reminds me a lot of the Xerox issues mentioned- they don't want people saying "xeroxed". (notice the lack of capitalization.) So they enforce it. Microsoft has been allowing us to call it windows for too long.

      So, as I see it, windows is 1. a generic term, and 2. Has been so misused over time that it now refers to any windows system (even X, although we're all smart enough to refer to it as X or XWindows or XWindows system or...).

      Am I missing an argument here??

      Oh, and you can have two trademarks the same if it's not in the same field as you pointed out.. But with Mac OS and their Windows version (stupid people call it windows.. really stupid people, obviously.) and XWindows, this is in the same field, and so... ugliness as above pursues!

      .

      --
      We don't need no Net Explorer We don't need no Thought control
  10. Re:Slashdot? AnimeFu? by debaere · · Score: 2

    Slashdot was an attempt at a confusing name:
    http-colon-slash-slash-slash-dot-dot-org

    AnimeFu - no idea... I assume it has something to do with using the word Kungfu as the "magic" that a hacker uses to control systems... just a guess tho

    --

    DOS is dead, and no one cares...
    If there's a Bourne Shell, I'll see you there
  11. Trademarks and "Slashdot" and "Windows" by Seth+Finkelstein · · Score: 4, Interesting
    Naming something Slashdot was a good idea -at least in terms of trademark law!

    However, naming something Windows was a bad idea (again, for trademark law)

    Sig: What Happened To The Censorware Project (censorware.org)

    1. Re:Trademarks and "Slashdot" and "Windows" by Whelkman · · Score: 2

      ...X-Windows existed before it for a similar kind of thing.

      Don't let ToG hear you say that. They'll bash you in the skull with rocks whilst chanting, "Call it X-Window [System]!"

    2. Re:Trademarks and "Slashdot" and "Windows" by coyote-san · · Score: 2

      Yes. Pick up any introductory graphics textbook and you'll see that two key concepts are the "window" and the "viewport." One is the real estate on your screen, the other is the range of coordinates in the 2-D space. (In 3-D graphics, the viewport actually identifies a tetrahedron.) I can't remember which is which, but "window" is a term that dates to the earliest displays capable of displaying graphics.

      This was the basis of "windowing graphical user interfaces." Originally these windows were fixed sizes and non-overlapping, but the desktop metaphor removed those restrictions. Now we have (patented?) movable, resizeable overlapping windows in our GUI.

      Bottom line: "windows" for the GUI is as (non)arbitrary as "word" is for a word processor or "access" is for a database.

      --
      For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
  12. Common name = greater product recognition? by BlueF · · Score: 3, Insightful

    >>"I've always been bothered by Microsoft's habit of naming things using common words." Naming a product after an easily recognizable, representative word, even be it a common word, just makes sense for any company trying to sell said product. Granted, in the extreme, I think our shared concern is that Microsoft names their products after common words, such as Windows and Office, and then trying to bar anyone else from selling a commercial (software) product is a bit draconian. In the extreme, it's kind of like patenting the color black, air, or in an actual example, the hyper link.

  13. Microsoft product names. by PrimeNumber · · Score: 5, Interesting

    Microsoft started using using common generic names after hiring a marketing suit named Rowland Hanson whose previous experience had been with Neutrogena.

    Word & Chart, were the first to be name generically. What isnt commonly known is that Gates had to be argued and cajoled into using Windows, he wanted to call it "Interface Manager"

    Incidentally, Hanson was among the first to throw software samples into magazines (freebie demo disks). Given his past experience, it was a small leap from throwing perfume samples in Cosmo, to program samples in PC Week.

    My $0.02

  14. Maybe _not_ such a good thing by JanneM · · Score: 3, Insightful

    I'm not sure it's such a good thing a trademark can be lost just on the basis of being a common word. I mean, a common word where, exactly? It's really not easy to think of a new name that doesn't sound utterly stupid, and then you run the risk that whatever you came up with actually _is_ a common word in some language. You could end up with many product names that can't be used in all the markets you want to use it.

    And where do you draw the line? Is 'Red Hat' too common? 'Dell'? 'Ford'?

    Of course, some due diligence is always required anyway: Honda apparently tried to name one of their models 'Honda Fitta', but found out what it meant in Swedish in time... With slogans like "Small outside but large when you're in it" or "It's a daily pleasure" it could have become a very real embarrassment for Honda.

    /Janne

    --
    Trust the Computer. The Computer is your friend.
    1. Re:Maybe _not_ such a good thing by PsiPsiStar · · Score: 2



      I liked how the Chevy Nova wasn't selling in South America. Eventually they figured out what "No Va" means in Spanish.

      --

      ___
      It's the end of my comment as I know it and I feel fine.
    2. Re:Maybe _not_ such a good thing by gblues · · Score: 2

      Well, the Honda Fitta thing seems to be legit (from what I was able to find in Google), but the Chevy Nova gag is a known urban legend.

      (posted under parent since multiple replies mentioned the Nova thing)

      Nathan

    3. Re:Maybe _not_ such a good thing by Sloppy · · Score: 2

      I'm not sure it's such a good thing a trademark can be lost just on the basis of being a common word.

      The problem isn't just that it's a common word, it's that it is a common word specifically within the domain that they're selling it in. "Red Hat" is ok for a trademark if you're selling software, but it is not ok if you're selling headgear. "Windows" is ok if you're selling headgear, but not ok if you're selling software, especially if one of the selling points of that software is that it displays your DOS application's output inside a window on a larger screen.

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      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    4. Re:Maybe _not_ such a good thing by kevin+lyda · · Score: 2

      your examples weren't generic. 'Red Hat' isn't a term in computer science. 'Dell' is not a word in computer manufacturing. And Ford Motor Company sells cars, not rivers. generic terms shouldn't be used for trademarks. i can't trademark "water" for my bottled water company, i can't trademark "football" for my football club. you don't see intel patenting "chip" or "cpu," do you?

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    5. Re:Maybe _not_ such a good thing by phillymjs · · Score: 2

      they did try to trademark numbers (486), but they didn't get them.

      And thus the marketdroids saddled the poor 586 with the "Pentium" moniker, with apparently no thought given to the fact that that naming convention would cause the 686 to be named Sexium... (sexy, yum!)

      Which is why we have "Pentium II," "Pentium Pro," "Pentium III," "Pentium 4," "Pentium with Sprinkles," "Pentium, Hold the Onions," etc.

      ~Philly

  15. Intent? by Evangelion · · Score: 3, Interesting


    I realize that MS might not have as open-and-shut case as they want, but I doubt they'll lose this, simply because of the intent of the Lindows guy.

    He's selling a directly competing product, with a name that differs from Windows by only one letter. This is perfectly analogous to trying to sell a competing cola called "Loca Cola", or some such. He's clearly trying to derive benifit from the "Microsoft Windows" trademark.

    1. Re:Intent? by i_am_nitrogen · · Score: 3, Interesting

      ...and WinZip (WinAmp, WinRar, ...) isn't? There's nothing in trademark law that says the product has to be competing to go after it. Microsoft wants to shut down Lindows.com, Inc. (notice that on Lindows.com it never says Lindows without another distinguishing suffix, such as "Lindows Insider" or "LindowsOS" or "Lindows.com, Inc.") because they might actually be a threat to the MS Windows monopoly. I think that Lindows was the perfect name choice. It has Lin, from Linux, and dows, from Windows, to indicate compatibility with both operating systems; not to ride on Microsoft's trademark (Microsoft are the ones who, using common names, tried to benefit from others work (such as those who .. uh... first made glass)). Suppose Microsoft wins? Big deal. LindowsOS will just get a new name. It's not like they need the name Lindows -- they can do just fine with any other name I'm sure.

      Final point: Microsoft has given them more publicity than they could ever buy with the meager funding of a post-dot-com startup. It's kinda funny, really.

    2. Re:Intent? by budgenator · · Score: 2

      Let's do some math;
      Microsoft Windows&reg, is a 17 letter trademark and dows is 29 percent of their trademark.
      Linux® is a 5 letter trademark and lin is 60 percent of Linus's trademark.
      So clearly microsoft's damages in the suit pale compared to Linus's damages! Linus should join the suit; picture Bill's chargrin at being a co-plaintiff with Linus, this is just too funny

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
    3. Re:Intent? by Decimal · · Score: 2

      I realize that MS might not have as open-and-shut case as they want, but I doubt they'll lose this, simply because of the intent of the Lindows guy.

      He's selling a directly competing product, with a name that differs from Windows by only one letter. This is perfectly analogous to trying to sell a competing cola called "Loca Cola", or some such. He's clearly trying to derive benifit from the "Microsoft Windows" trademark.


      But if Microsoft loses it's Windows trademark in the process, what grounds does it have for victory?

      --

      Remember "Bring 'em on"? *sigh
    4. Re:Intent? by glwtta · · Score: 2
      simply because of the intent of the Lindows guy.

      I might just be confused, but aren't laws supposed to be not supposed to be about intent? Say they loose the case on those grounds, then I create a product called Lindows (stupid, stupid name btw), but my intent isn't to profit off MS's pupularity, but just to name it that because I like the name, should I be able to keep it then?

      --
      sic transit gloria mundi
    5. Re:Intent? by goldmeer · · Score: 2

      You think that Micrsoft is going to not fight for "ownership" of the "in" in "Lindows?? Heck, "Windows" is just "Wdows" without "in" The only demographic that might be intrested in "Wdows" that i can think of is widowers.

      Microsoft's lawyers would argue that the "in" is a core technology, not able to be seperated from the rest of the core functionality. They may even produce fabricated videotapes that support this claim.

  16. MS has a brilliant mktg dept by scubacuda · · Score: 2, Insightful
    As much as I hate Microsoft's anti-competitive antics, I think that their marketing department is brilliant. Think what they accomplish by giving their software "ordinary" names:

    They give the impression that their software is accessible to the masses (which, to a large degree, it is).

    The best way to make your product a household name is to derive it from a household name.

    Words that people are already accustomed to using are non-threatening. (Think about all the weirdass company names that you can never remember how to pronounce, let alone spell.)

    If Microsoft had picked a unique name besides "Windows", and another company ripped off the first letter and changed it to an "L", then perhaps Microsoft would have a leg to stand on.

    1. Re:MS has a brilliant mktg dept by Heem · · Score: 2

      I think if you replace BRILLIANT with BALLSY this would be more true. I'm sure many marketing types have thought of doing this, yet did not have any potential ground to stand on if something went wrong. Microsoft is constantly doing things that take alot of balls to do, because they think they can get away with anything they want. Hopefully they will learn their lesson.

      --
      Don't Tread on Me
  17. The issue of "secondary meaning"... by SlashChick · · Score: 4, Insightful

    The article referenced at the top of the page doesn't go into much detail regarding the outcome of the suit (which will finally be decided in a year or so), but here is an article that might be a bit more informative.

    The most interesting part of that article is the following quote:

    "'There's no evidence Windows is generic and strong evidence it's not,' responded Karl Quackenbush, an attorney arguing for Microsoft. He said Microsoft has spent more than a billion dollars promoting and protecting the name Windows. That includes sending letters to hundreds of infringers warning them not to use the name, he said.

    In any case, he said, names such as Amazon.com and Apple -- two other generic words -- have been adjudged valid trademarks because they've acquired a 'secondary meaning' through their strong association to products."


    So, even though Microsoft might not win the preliminary injunction, it is likely to win the case. After all, if Apple and Amazon were both held up as trademarks in court, it's likely that the ubiquitous "Windows" will be as well.

    I, for one, will be glad if "Lindows" loses in court simply because it is confusing to say out loud. Try saying this out loud: "I'd like some help with configuring Lindows, please." I fully support anyone's right to create a new OS, but I don't support naming a product in a confusing manner (and playing off the name of a more popular product), which is exactly what Lindows is doing. This sort of infringement is what trademark law was designed to protect, and I think Microsoft will win this one in the end.

    1. Re:The issue of "secondary meaning"... by praedor · · Score: 2

      IF Lindows loses, they should turn around and immediately call their product "Windows Linux" or something that STILL incorporates "windows" in it but clearly delineates itself from M$ Windoze. M$ may have fits but in the end they WILL lose in trying to prevent the use of the common word "windows" in a non-M$ os product.

      --
      In Bushworld, they struggle to keep church and state separate in Iraq as they increasingly merge the two in America.
    2. Re:The issue of "secondary meaning"... by SagSaw · · Score: 2, Insightful

      "In any case, he said, names such as Amazon.com and Apple -- two other generic words -- have been adjudged valid trademarks because they've acquired a 'secondary meaning' through their strong association to products." (Microsoft's Lawyer)

      The problem here is that Microsoft's "Windows" is not a secondary meaning to "thing you look through", but the same generic "subpart of display" which is used by X, Mac, libcurses, and others.

      --
      Come test your mettle in the world of Alter Aeon!
    3. Re:The issue of "secondary meaning"... by mattdm · · Score: 2

      There's a huge difference between "apple" or "amazon" and "windows". The first two are common english words, but they're entirely unrelated to the product/company they describe. On the other hand, "windows" actually literally describes something in Microsoft's OS. It's a functional description, not an arbitrary label.

      I doubt a grocer would be able to trademark the term "apple", and a jungle-tourism outfit probably would have only a weak claim on "amazon".

    4. Re:The issue of "secondary meaning"... by Catbeller · · Score: 3, Informative

      But Apple didn't try to stop people from selling fruit called "apples".

      Amazon hasn't sued Brazil for naming their river after their company. And one doesn't order books from the Amazon river.

      Point is, the word "windows" in connection with GUI's indicates that the graphical shell draws little boxes in which program output is displayed, more or less. Now, trademarking "Microsoft Windows" is valid. But maintaining that the word "windows", in connection with a GUI product, is proprietary? Insane. GEM had windows, the Mac OS uses windows, yadda yadda.

      Not to say a stupid judge can't ignore sanity. For insance, there was an old family restaurant in the Chicago burbs named McDonald's. It existed years before Krock created his cerealburger stand. But, McDonalds the corporation actually took the poor restaurant owner to court and found him guilty of trademark infringement!

    5. Re:The issue of "secondary meaning"... by po8 · · Score: 2

      It's more complicated than the MS argument ("Amazon and Apple") makes it appear. In particular, "Amazon" and "Apple" are not terms of art in their respective fields (books and computers or music). There's a rule of trademark law that says that I can't trademark the term "car" for my brand of automobiles, even though it is a perfectly legitimate tradmark for my brand of apparel or somesuch.

      The term "window" was used by the Xerox PARC folks to describe their rectangular onscreen viewports well before Microsoft had any thoughts of trademarking it. The X Window System folks made a big deal of not calling their system "X Windows" back in the day to avoid getting sued by MS: they certainly would have called it that otherwise. In fact, there were T-shirts printed back in the day with the slogan "It's a window system called X, not a system called X Windows" precisely for this reason.

    6. Re:The issue of "secondary meaning"... by mpe · · Score: 2

      So, even though Microsoft might not win the preliminary injunction, it is likely to win the case. After all, if Apple and Amazon were both held up as trademarks in court, it's likely that the ubiquitous "Windows" will be as well.

      The thing is that "Apple" and "Amazon" are generic words used completly outside their usual context. Which puts them just below completly madeup words on the tradmark protection scale, making them strong trademarks. "Windows" is more of a generic description. Since "Window" as meaning part of a computer GUI predates Microsoft's product. Generic terms used in context or as simple descriptions of a product tend to be considered weak trademarks.

    7. Re:The issue of "secondary meaning"... by stubear · · Score: 2

      "There is a record company called Apple Records that has been around longer than Apple Computer has."

      And Apple Records tried to sue Apple Computer over Trademark infringement.

    8. Re:The issue of "secondary meaning"... by Sloppy · · Score: 3, Interesting

      There's one aspect of Apple vs Windows that is pretty different, though. "Apple" had no special meaning within the computer setting, wasn't a computer-specific term, etc. until that company entered the business. "Windows" was an increasingly commonly used word with special meaning within the computer setting, before Microsoft introduced that product. Their calling a product Windows was no less stupid than if I introduce a product called "RAM" or "disk" or "pointer" and then claimed I had a trademark on the word.

      Actually, I did once write a [pretty crappy and dubiously useful] C64 program called "Sloppy Disk". If I had sold it, and spent a lot of money marketing it, would we now be living in a world where people have to say "Disk is a registered trademark of the Sloppy."? No way.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    9. Re:The issue of "secondary meaning"... by glwtta · · Score: 2

      anyone's right to create a new OS

      It's GNU/Linux running WINE, how's that a new OS?

      In any case, this whole naming debacle is just confusing, in terms of figuring out where I stand on the issue - I dislike Lindows (both the product concept and execution and the way the company is trying to do things), I obviously dislike MS a bit and while Lindows is clearly in the wrong here as far as their intentions go, they just might be in the right, technically, and in either case it's because MS's trademark is bogus in the first place.

      --
      sic transit gloria mundi
  18. M$ Names Its Stuff for OS Dilittantes by Shuh · · Score: 2, Insightful
    M$ always makes it simple to figure out what their product is:
    1. Internet Explorer - a browser.
    2. Word - a word-processor.
    3. Media Player - a media player!
    4. Windows - a windows-based OS.
    etc...

    Making everything easy-to-understand is the brilliance of marketing and also shows how well M$ knows its customer base. Apparently they are the type who are easily confused... the perfect customers for M$.
    1. Re:M$ Names Its Stuff for OS Dilittantes by Zo0ok · · Score: 2

      How the f*ck could there be two applications named Explorer if they wanted to make it easy? "Open Explorer, no, not the browser - not the WEB browser, I mean the file handler..."

    2. Re:M$ Names Its Stuff for OS Dilittantes by PsiPsiStar · · Score: 3, Funny

      This is why Microsoft Access is a remote access system and Microsoft Outlook is designed to support webcams. Frontpage is a program for designging print media. This is also why I have to hit the start button to shut down.

      It all makes perfect sense now.

      --

      ___
      It's the end of my comment as I know it and I feel fine.
    3. Re:M$ Names Its Stuff for OS Dilittantes by tshak · · Score: 2

      Actually, they are one in the same. This is part of the whole "Integrated Browser" issue. If you type "D:\" in "Explorer" you get the Explorer interface for your D drive. If you type "http://www.microsoft.com" in Explorer you go to the Internet interface of Explorer. Another example if you go to "ftp://coolbeans.com" in [Internet] Explorer you can drag and drop files to and from D:\ no differently then if you had to "Normal Explorer" windows open.

      --

      There is no longer anything that can be done with computers that is nontrivial and clearly legal. -- Paul Phillips
    4. Re:M$ Names Its Stuff for OS Dilittantes by budgenator · · Score: 2

      I remember when Windows 95 first was sent out to reviewers and nobody could figure out how to get it to do anything becuase the start button was so non-intuitive to everybody who had been using windows 3.10 and 3.11 for years.

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
  19. Huh? by autopr0n · · Score: 2

    I thought hemos thought up "slashdot". That's what it said in Wired, anyway.

    --
    autopr0n is like, down and stuff.
  20. Re:Wayt uh scond.. by Mr+Windows · · Score: 5, Funny
    Thuts th reeson ey alwayz uus wurds uf miy oon spling. Soo farr eyve mnaged tu sayv ovr ahundrd dlrs ths yere, thow miy teechrs kp komplaining aboot miy wirk. Ey stil kep grammer rles, soe ey hev tu payy th sintax (ey cn stl mek jikes, evn thow ets moore wirk. Ey'v hird tht th lrge cmpny hsn't trdemirkd hoomor, becauz thy down't inderstand et).

    Heureusement, je puis employer le français. Je trouve ceci beaucoup meilleur marché, parce que l'Acadamy m'ont donné non-pour-profiter-emploient le permis.

  21. Windows in South Korea by EricEldred · · Score: 2

    I seem to remember that "Windows" was determined by a court in South Korea to belong to the publisher of a Korean desk diary system and not Microsoft, and thus Microsoft was unable to print on paper its manuals or other material, probably unless it included the full "Microsoft Windows Operating System" moniker.

    But this was some time ago and maybe Microsoft has bought out the other small company?

  22. Re:Hmm, are you guys thinking what I am? by Account+10 · · Score: 2, Insightful

    How can you sue? Have MS prevented you from using the letter X?

  23. I see a problem with your logic. by SlashChick · · Score: 2

    The case you mentioned is indeed a very interesting case, but it doesn't directly support the Lindows side of the case. Why?

    In the case you mention, the man proved that the Mc- prefix actually meant something in a language that he knew well, and that it made sense to name a restaurant McChina because of the meaning of the prefix. Therefore, there was reasonable doubt that he was capitalizing off of McDonalds' success.

    However, in the Lindows case, there is no doubt that the product would have been named Lindows if there was not already a product named Windows that was created by Microsoft. Indeed, if you look at Lindows' about page, it is obvious that the name is a mixture of Windows and Linux, and doesn't derive from another language.

    I, too, think the McChina case had the correct outcome, but Lindows doesn't have that luxury. IMO, Lindows will lose.

  24. No Correct by tkrotchko · · Score: 2

    "It already did -- ISTR that they had a dispute with Apple Records back in the 80s. Needless to say, Apple Computer won (or at least didn't lose)."

    This is completely inaccurate.

    Please see the link http://www.macobserver.com/news/99/april/990419/be atlesvsapple.html

    In part, the article says:

    "The suit involves Apple Corp., a record company founded by all four Beatles in 1968. Apple Corp sued Apple Computer and agreed to settle the case as long as Apple stayed out of the music business. According to the article, an appeals court ordered Apple Computer to pay the record company US$26.4 million."

    There's more on the net about it, look up "Apple Computers Beatles" on any search engine for more information.

    --
    You were mistaken. Which is odd, since memory shouldn't be a problem for you
    1. Re:No Correct by tkrotchko · · Score: 2

      My link was bad, somehow in pure text mode spaces are added. Try Apple vs. Apple

      --
      You were mistaken. Which is odd, since memory shouldn't be a problem for you
  25. Re:What about Apple? by tkrotchko · · Score: 2

    This isn't really correct. Apple Records and Apple Computer reached an out-of-court settlement essentially favoring Apple Records. However, they later sued, and won for infringement in a later lawsuit.

    See:

    http://www.macobserver.com/news/99/april/990419/ be atlesvsapple.html

    --
    You were mistaken. Which is odd, since memory shouldn't be a problem for you
  26. Check out the tradmarks with windows in them. by JonWan · · Score: 2, Interesting

    www.uspto.gov
    It looks like there are a lot of Windows(tm) out there.

  27. Re:How did they ever get away with Bob? by SuiteSisterMary · · Score: 2

    Simple. They didn't trademark "Bob." They trademarked "Microsoft Bob." Similarly, "Snow White and the Seven Dwarfs" is in the public domain, and one can do as they will with it. However, "Disney's Snow White and the Seven Dwarfs" is NOT in the public domain, and is protected.

    --
    Vintage computer games and RPG books available. Email me if you're interested.
  28. MS Windows, not only Windows by pinkpineapple · · Score: 2

    The fact that Microsoft is a big adopter of standard english words for its software and defend against the use by others of these words as for a long time always irritated me.

    You can't copyrigth an English word, but it seems that their armies of lawyers have come around this problem. Same for Explorer, Word, and a few others.

    What makes their claim valid is that they always prepend the MS trademark in front of the other words. However, lately I have seen documents from the Beast where the simple Word followed by TM was just mentioned. I did a double jump when I saw that, because this is the end of the English language as we know it if they can argue about this in court.

    PPA, the girl next door.

    --
    -- I feel better now. Thanks for asking.
  29. And I see a problem with yours... by MosesJones · · Score: 3, Insightful

    X-Windows came before MS-Windows, Linux runs X-Windows. The term "window" was coined along with the first GUIs of the 60s and 70s to mean a segmented rendering space on screen.

    MS-Windows is called Windows because of that research, Apple Macs have "windows" into which you type. GEM had "windows", EVERY GUI on planet earth calls them "windows". Its a generic term.

    --
    An Eye for an Eye will make the whole world blind - Gandhi
    1. Re:And I see a problem with yours... by blair1q · · Score: 2

      And they're not windows. They're boxes.

      --Blair

    2. Re:And I see a problem with yours... by Rogerborg · · Score: 2
      • Linux runs X-Windows

      Right, and my car engine is powered by the chassis. Linux is the kernel, as used in embedded systems (like the 'phone switch I'm working on now), non-X systems (like my home firewall/router), PS2's, and BeOS/Linux systems for that matter.

      --
      If you were blocking sigs, you wouldn't have to read this.
  30. Yeah yeah yeah. by PsiPsiStar · · Score: 2

    And they'd probably rename it somthing lame like
    A-EOM The Audio English Object Model.

    --

    ___
    It's the end of my comment as I know it and I feel fine.
  31. Generic names by DGolden · · Score: 2
    Microsoft uses pretty generic words for most of their products. It's quite clever, because the uninformed non-computing masses seem to assume that the Microsoft one with the genricish name came first and/or is the market leading product and other products are ripoffs, regardless of the actual situation and history. Just for laughs, I got their product listing (the dropdown box here) :

    A few examples - there's Microsoft:
    • Office
    • Word
    • Access
    • SQL Server
    • Pocket PC
    • Project
    • Money
    • Flight Simulator
    • Small Business Server
    • Reader
    • Windows
    • CRM (probably, anyway, to come...)
    • Internet Explorer (I know a couple of (very stupid) people who think that Microsoft literally owns the internet because of this one.)
    • And let's not forget MSDOS - "Microsoft Disk Operating System"... which was _far_ from the first DOS, and pretty nearly the worst DOS...


    On the other hand, there's a few ones they seemed to have pulled out of their backside, like any other software company:
    • Powerpoint (A program for managing electrical sockets???)
    • Excel
    • Sharepoint
    • Encarta
    • Xbox
    • Outlook
    • Visio (they bought it, I suppose it doesn't count...)


    I'm sure there are lots of other examples in both categories.

    When you think about it, the amount of arrogance displayed by use some of those product names is quite astounding... I mean: "SQL Server" ??? All they did was take Sybase and pervert it a bit....

    I really don't know which of their products are trademarked as "Microsoft + $name" and which are just "$name", but it's still a good example of their "Elite Marketing Skillz"...

    --
    Choice of masters is not freedom.
    1. Re:Generic names by rarose · · Score: 2

      You forgot "Bob"... the most generic name ever.

      --
      --Rob
  32. Re:LindowsOS is not a choice... by zerocool^ · · Score: 2

    The point, and target audience, for Lindows OS is cheap useage. Supposedly, people will see Microsoft Windows for $180 and then see Lindows for $50 and say "oh, I want the cheaper one". After working in retail for ~3 years, i can tell you for sure, posatively, that there will always be people looking for the cheapest, damn the quality. I repeatedly saw people buy the "Audiophase" brand portable CD player, even when the phillips was argueably 4x the quality for $10 more, and even when on the back of the audiophase packaging it said: "Audiophase: A division of STARLIGHT market research". Same goes for computers. I see cheap computer manufacturers going for this eventually, i.e. Emachines. Emachines has already ditched the MS works suite in favor of star office, for cost reasons.

    Judge the target audience is the moral of the story here. For people that want the most compatability, windows is the choice, and will be. For people who don't know better and can't find a warez site, lindows is the way to go.
    Which actually brings up an interesting point: How compatablie is Lindows? To illustrate: the other day, I tried to install command and conquer on a windows 2000 instalation. It wouldn't install, citing that it needed "Windows version 95 or later" and i was running "Windows version 5" of course meaning windows 2000, or NT5. Will this happen on lindows? Will software that is supposed to check compatability before install prevent you from installing it? If office checks for the string VERSION: Microsoft Windows, Lindows can't possibly put that string in their registry, how can you install office?

    ~z

    --
    sig?
  33. You're mixing up business names & product name by DABANSHEE · · Score: 2

    There's quite a bit of differeance.

  34. where did Windows come from ? by terrymr · · Score: 2, Insightful

    The term windows has been associated with windowing systems (obviously) since long before Microsoft Windows. Microsoft were the only ones audacious enough to claim the name Windows as their own.

    So windows was / is a generic term even in the world of windowing systems which makes it even harder to protect. Had microsoft invented the term window it would have been easier for them to protect.

    It's entirely possible to trademark a name in a particular market that would ordinarily sound like a regular word provided that the name wouldn't be a generic term in that market. e.g. making a medicine called Windows or a truck called a Ram. However naming a truck Truck would give you no protection.

    So it seems that windows is a very weak trademark because it is derived from windowing systems which were around and called windowing systems before windows.

    Microsoft have a long history of these kind of poor trademark choices - look at MS-DOS - ok you can't produce a product called MS-DOS - but DOS itself is a generic term.

    1. Re:where did Windows come from ? by phillymjs · · Score: 2

      Microsoft were the only ones audacious enough to claim the name Windows as their own.

      In one of the numerous books I've read about Microsoft, one of their marketing people indeed said the name "Windows" was chosen in a deliberate attempt to co-opt the generic. They do this whenever possible, like "Flight Simulator," "Network," "XBox," "Money," "Internet Explorer," etc.

      ~Philly

  35. trademarks and freedom of expression by abe+ferlman · · Score: 2

    Just be sure that your trademarks don't infringe on someone else's freedom of expression!

    --
    microsoftword.mp3 - it doesn't care that they're not words...
  36. X Windows System, others by coyote-san · · Score: 5, Informative

    This argument is totally bogus.

    Nobody expects to eat an Apple computer.

    Nobody hopes to have wild monkey sex with an Amazon website.

    But "windowing" graphical user interfaces is a term of art that has been incorporated into countless products, many predating the first commercial release of Windows. (And to answer the inevitiable point, MIT was working on the X Window System long before the first vaporware announcement of Windows 1.0, and it was released outside of the Athena project many years before the first practical release of MS Windows (3.1)).

    Even the first releases of MS Windows was called just that - Microsoft Windows. I have no problem with MS enforcing a trademark on "Microsoft Windows," but over time they (and others) have abbreviated that to just "Windows" and now Microsoft is trying to claim that the unadorned word is not a generic. Well, tough, it is.

    I should also reiterate my earlier point about the envitable confusion about what "X programming" is. "X" is also fairly generic, but there are billions of lines of code written to use the X Window System, and it's been commonly abbrievated to just "X" for close to two decades. Yet I'm already seeing indicators that "X programming" may refer to development for the very limited market, proprietary Microsoft X-Box.

    So it shouldn't be hard to predict what I hope the judge will rule: "Microsoft Windows" can be trademarked, not "windows" alone. Ditto "Microsoft Word" vs "word," "Microsoft Office" vs "office," etc.

    --
    For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
    1. Re:X Windows System, others by glwtta · · Score: 2
      confusion about what "X programming"

      Funny, the first thing that came to my mind was programming for Apple's OS X.

      This 'X' thing is kind of interesting, it is very common (besides the X X, and OS X, there are lots and lots of smaller products and projects) and MS seems to like using it: ActiveX, DirectX, whatever else, and I think it's convceivable they will start claiming some sort of brand name protection for it in the future - now that will be pretty funny (or very frightening, depending on the outcome).

      Seriously, if I start selling something, let's say a console game to make it even more interesting, called the X-Bokks, or X Books, or X Blocks, or even just "X", should I not be allow to call it that? Sure it might get confused with the MS XBox, but it's their own damn fault for using a generic word (arguably used widely in the computer industry, a la "Did you see my new Linux box?") and a friggin letter.

      --
      sic transit gloria mundi
    2. Re:X Windows System, others by petis · · Score: 2, Funny

      > Nobody expects to eat an Apple computer.

      Nobody expects the spanish inquisition!

  37. Apples and Oranges by coyote-san · · Score: 5, Informative

    The dates are very misleading... just ask some of the MS(tm) Trolls that pop up whenever this question comes up.

    The X Window System was part of the Athena Project at MIT, and it was used internally and at other academic sites long before it was first commercialized. But it's that first commercial release which is always used as the "birthdate," cause thousands of users at academic or clued-in industial sites don't count.

    It's also "X version 11" for a reason - when I first learned it there were still a large number of references in the documentation to an earlier "X version 10." I think I once read a history that said that X versions 1-7 were developmental versions that refined the API, and versions 8 and 9 were only used at MIT. Version 10 was the first one widely used. I've been expected an announcement of Version 12 for some time now, to reflect the tremendous improvements in graphics hardware, but for now everyone seems to be satisfied with the extensions mechanism.

    In a world full of Gates, the date of first commercial release is the only thing that matters. But in the real world I suspect there were more users of X than MS Windows until Windows 3.1 was released in the early 90s.

    And this brings up the second point. Bill announced Windows 1.0 in 1983. So what, talk is cheap. Windows 1.0 wasn't actually available until 1985, and it was totally unusable. Even with the fastest available CPUs and far more memory (at thousands of dollars) than the average system, performance was a dog and nobody was developing for it because of the incredible overhead.

    MS Windows 2.0 was a bit better.

    But MS Windows was not a viable system until 3.1, and some individuals make strong arguments that this was only because other companies were entering the same market with much leaner APIs. This was the early 90s (92?), and it was nothing but an application running under DOS. Same thing with MS Windows 95, although the relationship was hidden by then. That's why there's still some controversy (possibly even ongoing litigation) whether MS deliberately crippled MS Windows to fail with an unspecified "system error" if it detected DR-DOS instead of MS-DOS.

    The bottom line is that there's just enough there for a lawyer to make these claims, but they don't stand up to even cursory examination. If you're cynical, you might even suspect that Bill made the announcement and first releases just to confuse the issue a decade or two later.

    --
    For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
    1. Re:Apples and Oranges by Tet · · Score: 2
      But it's that first commercial release which is always used as the "birthdate,"

      By that criteria, then, X was born in late 1984, when MIT licensed version 6 to outside organisations. Widespread use didn't start until version 9 was released in September 1985 (superseded by version 10 shortly afterwards), and X finally came of age when version 11 (effectively a major redesign from scratch) was released in 1987. It's a testament to the strength of the design that 15 years later, there has been no need to bump up the version number (which is only done when the X protocol becomes incompatible with the previous version). Virtually all of the people that complain about X are actually complaining about implementation problems. X itself is an amazing design, and vastly underappreciated.

      --
      "The invisible and the non-existent look very much alike." -- Delos B. McKown
    2. Re:Apples and Oranges by coyote-san · · Score: 2

      I might not have been clear - I think products out of the academic environment are "born" when they are either widely used by that institution, or when they're made available to others. Commercial releases based on these products tend to occur much later, only after there's clearly a well-established market for the product. But commercial products, by definition, aren't "born" until they're offered for sale and a meaningful number of people actually buy the product.

      As for X version 12, what it would cover would be things like texture mapping, antialiased fonts, and similar very-high-end features that don't map cleanly to the existing protocols. I'm not following this closely, but I seem to recall that doing this now (via the extension mechanism) requires a lot of traffic at the level of the wire protocol. With revisions in the model to reflect a more intelligent server (the part hooked up to the display), it may be possible to cut that way down... with better performance through the unix socket, and *much* better performance over an actual network.

      --
      For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
  38. Re:Wayt uh scond.. by vena · · Score: 4, Funny

    miy teechrs kp komplaining aboot miy wirk

    I'm sorry, sir, but "aboot" is a registered trademark of Canada.

  39. Correction: ADJECTIVE not pronoun by yerricde · · Score: 2

    We need to keep in mind, as Hormel pointed out, that a trademark is a "Proper Pronoun."

    Wrong. According to Hormel's page, "a trademark is a formal adjective and as such, should always be followed by a noun.".According to Apple's page, "Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service." For example: Windows operating system, Linux kernel, Disney movies, Alpine stereo, SPAM luncheon meat, Macintosh computer, etc.

    --
    Will I retire or break 10K?
    1. Re:Correction: ADJECTIVE not pronoun by dagoalieman · · Score: 2

      I stand corrected..

      /me removes head from ass to remind self to proofread before posting. pronoun.. adjective.. yeah, that was dumb.

      Adjective is what I meant.. I hope you can figure that out by the rest of my mini-rant. Thanks yerricde, for pointing that out!

      --
      We don't need no Net Explorer We don't need no Thought control
  40. Ah, the sweet irony by Quixote · · Score: 4, Informative

    Microsoft in the past has argued that words like "internet" and "explorer" are generic, and can't be trademarked. All the while claiming (with a straight face) that "windows" is not generic, and demands trademark protection.

    A little background. In 1994, a little-known Chicago area company called SyNet started distributing a web browser, called "internet explorer". Then, in 1995 Microsoft came out with its own "internet explorer". The Chicago company sued, and went bankrupt fighting the behemoth. Eventually, in 1998 Microsoft agreed to pay $5mil to settle the case (after SyNet had gone bankrupt, so they basically accepted anything that they could).

    1. Re:Ah, the sweet irony by GregWebb · · Score: 2

      This sort of thing bothers me.

      It's well known that Intel have a standing legal strategy of sueing any competitor against whom they have a halfway plausible case. They figure that, even if they lose, they can afford to keep the battle long enough to bankrupt the competitor. Which is essentially what Microsoft have done here.

      Over here (UK), I understand we have the concept of 'vexatious litigants'. Essentially, if someone brings too many baseless, harassment lawsuits then they're barred from bringing more. Which would seem an excellent idea with this sort of thing...

      A side issue is EULAs and other, similar documents on media. _We_ know that they are almost exclusively unenfoceable and not worth the electrons they're displayed on our screen with. But how well known is that? I would love to see them declared to be baseless legal intimidation of users and restricted somehow.

      --

      Greg

      (Inside a nuclear plant)
      Aaaarrrggh! Run! The canary has mutated!

  41. MSFT protecting the Win-compatible o/s market by schmaltz · · Score: 2

    While this suit appears to be just about the Windows trademark, it smells like MSFT is defending the Windows-compatible O/S turf. Other than OS/2, there's yet to be a fully binary-compatible Windows knock-off. That it took a company with IBM's resources to do it is significant. (Although I did just find this: "REAL/32 is a sophisticated, 32-bit, real-time, multi-tasking, multi-user DOS/Windows compatible operating system.")

    This brings to mind one of the antitrust lawsuits against IBM, brought by DOJ in 1969 to challenge the monopoly IBM had on the mainframe hardware and software market. IBM was bundling its operating software with the hardware, and would not make it available as separate product. This was intended to prevent rival hardware manufacturers (scroll down a bit) from getting into the IBM-compatible mainframe business.

    IBM's business model was classic lock-in. If the software were available to all comers, there'd be no more reason to buy big iron from IBM, except of course FUD ("nobody ever got fired for buying IBM...")

    So, although it looks on the surface like a trademark dispute, my gut sez MSFT is out to keep Lindows off the desktop.

    --
    Big Daddy, Johnny, Burp, Aunt Zelda, Scott, Slurp, Big Momma ... where's Siggy?
  42. Re:Who cares? by ZxCv · · Score: 2

    The one market I can really see taking an interest in it is small to medium sized businesses. Most businesses only use one or two applications for the majority of their work, so if all the applications a company used ran on LindowsOS, then there would be the potential for them to save a lot of money the next time they have to upgrade their systems and software.

    --

    Perl - $Just @when->$you ${thought} s/yn/tax/ &couldn\'t %get $worse;
  43. Ironic turn of events by computer_space · · Score: 2, Informative

    I seem to recall about the lawsuits that were brought against MS for a "windowing" GUI, MS argued that "Windows" word and the whole "windowing" scheme was an obvious social trend in computing and could not be trademarked, copyrighted, patented or protected. This argument seemed to help MS and they skirted the lawsuits and went about their business.... Only to later copyright, patent and trademark everything about the Windows GUI.
    Sort of like when Henry Ford was sued about patents on the Automobile shortly after the Model T. (Business of Armerica by John Steele Gordon) He argued that the Automobile was a "Social" device and should therefore not be applicable to a patents. Of course I am sure that he then went about patenting everything about the Model T once the patent lawsuits were over.
    Should Dante's Inferno be revised to include not only the Popes in hell but also businessmen who have behaved in such a double standard manner.
    It is not sour grapes when the dishonest win but a feeling that civilization has suffered a damage that will be harder to repair each time.

    1. Re:Ironic turn of events by Picass0 · · Score: 2

      If the EFF was smart they would fight the RIAA and MPAA over DVDs and CD copy protection using this argument.

      Example: I think the argument could be made that DVD readers are a social device, and the CSS encryption scheme denies access to an important social resource.

  44. LindowsOS bundled apps are a choice by yerricde · · Score: 2

    As long as the applications that people want to run (office, quicken, etc.) REQUIRE windows to be installed

    They want to run office, but do they need to run Microsoft Office® brand office as opposed to OpenOffice.org brand office? They want to run personal finance, but do they need to run Quicken® brand personal finance as opposed to GnuCash brand personal finance?

    The choice is not adding another operating system to my computer. The choice is choosing NOT to buy a second operating system.

    Well, LindowsOS ($100) is less than one-third the price of Windows XP Professional retail ($300), which is important to those building PCs for their friends and family either from parts or from a $400 naked PC from Wal*Mart.

    --
    Will I retire or break 10K?
  45. Common Name Trademarks are dumb by gh0ul · · Score: 2, Funny

    Company A: Microsoft, producer of baby gold bond medicated powder. ooh.. and Windows(R)

    Company B: Lindows, producer of a linux "?distro?"

    Company A owns trademark "Windows(R)",

    company B uses name 'Lindows',

    Company A says "I don't like you, you are based off Linux, not windows!! you are in voiolation of our trademark, give it up!"

    Company B "Trademark? are you retarded?"

    Company A "you will get people confused, they will think Lindows is Windows"

    Company B "How many people confuse 'Loser' with Woser'?"

    Company A "Shutup or I shall taunt you a second time."

    Company B "Bite me foot boy"

  46. Re:What about Apple? by tkrotchko · · Score: 2

    Whoops, my apologies, a space got inserted there somehow. Apple Versus Apple

    --
    You were mistaken. Which is odd, since memory shouldn't be a problem for you
  47. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  48. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  49. Re:Wrong by PurpleBob · · Score: 3, Funny

    Hmm. There's two possibilities here.

    One is that you picked up on the fact that the parent poster inexplicably switched his style of sarcasm - the "Outlook" and "FrontPage" examples were ones which would follow from the idea of choosing names that make sense, but which weren't true, while on the other hand the "Start button" example is true but wouldn't follow from that idea, and decided to comment on this in an indirect way.

    The other is that you just failed to grasp that there was any sarcasm at all before posting a smartass reply. Given that this is Slashdot, I find this more likely.

    --
    Win dain a lotica, en vai tu ri silota
  50. Then what's "Outlook"? by yerricde · · Score: 2

    Linux ... projects are given names ... that you would NEVER guess what the programs do unless you ALREADY KNEW what they did.

    How is this different from "Office", "PowerPoint", "Outlook", "Excel", and "DirectX"? Try explaining "Outlook": it's called that way because the O and L superimposed make up the faces of a clock, WTF?

    Its generally not a very smart idea if you in any way want to attract new users, who by definition *don't* just happen to know (or have been born with the knowledge) that "Pine Is Not Elm".

    In the IE 3.0 days, before Outlook Express was called "Outlook Express", it was called "Microsoft Internet Mail and News". (The program is still msimn.exe.) This name strikes me as similar to PINE, a "Program for Internet News and E-mail". (Many of the initial-named apps explain themselves adequately in their about box.)

    --
    Will I retire or break 10K?
  51. Thankyou Taco by Anonymous Coward · · Score: 2, Funny

    Yes thanks for making a link to slashdot. I would have never found slashdot with out it!

  52. All the crap I caught about glass companies by ONOIML8 · · Score: 2

    When this first came up I made a comment about Microsoft possibly going after glass companies for "installing windows". My point being that Microsoft was more than a bit silly for going after Lindows over the word and that Windows was too generic to be the basis of a real lawsuit.

    Oh the crap I caught on here for that.

    I sure hope that everyone who gave me crap points out to this judge what a blithering idiot he is.

    For the courts next move I think they should find against Microsoft and in favor of Parker Brothers. Why? Parker Brothers has had the trademark of Monopoly for far longer than Microsoft has been playing the game.

    --
    . Quit playing Monopoly with Bill. Switch to one of many non-Microsoft products today.
  53. Re:Wayt uh scond.. by cyber-vandal · · Score: 2, Funny

    I think Scotland has prior art on that one.

  54. Re:What about Apple? by cyber-vandal · · Score: 2

    But a macintosh is a kind of raincoat, therefore can they hold a trademark on the word?

  55. It's even worse than that. by cporter · · Score: 2

    As this article points out, we have a lot more to worry about than the English language.

  56. WINUX by schmaltz · · Score: 2

    Went to see if Winux.* was registered, but they're taken, natch. Interesting thing is, nnone of those sites was registered.

    --
    Big Daddy, Johnny, Burp, Aunt Zelda, Scott, Slurp, Big Momma ... where's Siggy?
  57. Re:Porn by glwtta · · Score: 2

    I think the parody defense would hold up really well if any issues came up with regards to GNU/Linux and related trademarks (slim as that chance is).

    --
    sic transit gloria mundi
  58. Hmmmm.... by RoscoHead · · Score: 2, Insightful

    I don't think "Office" is any less generic than "Windows", do you???

    --

    Why is there only one Monopolies commission?
  59. Missing the point by ClosedSource · · Score: 2, Informative

    I don't think there's much relevance here as to whether or not "Windows" is a non-generic name. The issue is whether a competitor can produce a similiar product that is only 1 letter off from the main word of a registered trademark.

    If they wanted a name to suggest Linux and Windows perhaps Winux would have been a better choice. I doubt MS could have objected, although the Linux folks might not like it.

  60. Re:How did they ever get away with Bob? by the+eric+conspiracy · · Score: 2

    Names CAN be trademarked.

    Clan McDonald has had some problems with the McDonald's hamburger chain.

    http://www.mcspotlight.org/media/press/herald_7o ct 96.html

    There was also a narty bit of business when the Taylor wine company was bought out by Coca-Cola.

  61. This is huge . . . by werdna · · Score: 3, Informative

    While not the final word on the question, this is a huge issue. As reported, the Microsoft saga with the United States Patent and Trademark Office reflects significant issues with the registrability and enforceability of the WINDOWS mark, although they were ultimately resolved in Microsoft's favor after an appeal. The TARR report there interesting relates that the windows mark is presently the subject of a, perhaps unrelated, cancellation proceeding before the USPTO.

    But the difference between a straightforward trademark claim, and one where a serious challenge will be mounted to a mission-critical asset (such as the WINDOWS mark), makes a responsible company far more interested in reaching a settlement or accomodation. But this is Microsoft, who isn't even afraid of the United States Government.

  62. Re:How did they ever get away with Bob? by SuiteSisterMary · · Score: 2

    Yes, but it's Iron Clad(tm) when you throw on a modifier or two.

    --
    Vintage computer games and RPG books available. Email me if you're interested.
  63. Re:If Microsoft bought it's way out of this... by erroneus · · Score: 2
    Actually, I realize this is somewhat off-topic, but since it's not likely anyone will read this... :)

    It occurs to me that while Microsoft may not be able to buy it's way out of this PARTICULAR situation (it still might) it they might be able to patent their process of buying their way out of things such as this. It might be described as a five-step process.


    1. Buy lawyers to write nasty-grams in order to intimidate opponents.
    2. Buy the company if no significant basis can be found for step 1.
    3. Buy more lawyers to: (a) file suit against the opponent and/or (b) prevent the opponent from using experienced attorneys to represent them.
    4. Buy the government using common or immoral means such as lobbying or perhaps legal forms of bribery such as campaign donations.
    5. Buy ...((comment blocked due to possible legal problems))


    Anyway... you get the idea...

    Just because abuse of the legal system is unethical and illegal in some cases doesn't mean the process can't be patented does it? And I'm sure Microsoft can afford to buy all forms of prior art.
  64. Lindows is not like Bolex. by Decimal · · Score: 2

    It's doing something else. It's saying "We run Windows applications better than Windows does. We do everything Windows does only better than Windows does. If you buy Lindows you don't need Windows" (Yes, it's not as blatant as that, but that's essentially the lure of Lindows.)

    What's so bad about that selling point? Bleem could have used the following: "If you buy Bleem, you don't need to buy a Playstation!" No harm there. We use this strategy in our capitalist society all the time. We call it competition.

    Part of the planned Lindows market is businesses/eductational institutions. If you tell me that the people running the IT department are smart enough to realize "Oh, this definitely isn't Windows even though it runs Windows programs and sounds a LOT like Windows and even mentions Windows a bunch in their literature and stuff..." then... You've got more faith in the average human being than I do. =]

    It's no surprize to find the product being emulated mentioned in the documentation many times, no matter how dumb the target audience. Lindows Inc. isn't masquerading as Microsoft or even trying to make people think their flagship product is Windows. They're selling a product with a name that people will recognize and associate with Windows, not because they're trying to trick anybody but because that's what the program does. It emulates Windows. When Linux came out, did people accuse Linux of trying to trick people into thinking his product was Unix?

    Yes, the name "Bolex" on a watch is clearly trying to fool somebody into thinking it's a Rolex. Unlike watches, software can do many things. Unlike Bolex to Rolex, Lindows actually has some valid connection to Windows. Now perhaps if Lindows' graphic logo looked remotely similar to Windows, or had Michael Robertson tagged the product "Lindows px", we could be suspicious. But heck, look at the motto right beneath the name: "Bringing _choice_ to your computer!". If the user sees that and still thinks it is the actual Windows, that can't be helped.

    This whole Lindows suit is just silly, especially considering that "windows" might soon be struck down as the generic trademark it is. As someone else said here: What grand irony it is that Microsoft might be losing their wrongfully granted trademark while trying to protect it!

    --

    Remember "Bring 'em on"? *sigh
  65. Multics, Unix, Minix, HP/UX, AIX, Linux by coyote-san · · Score: 3, Informative

    Linux follows a long tradition of similar names.

    In the begining was Multics.

    Then came Unix, a pun on Multics.

    Then came commercial puns such as HP/UX and AIX. And non-commercial educational puns like Minix. All careful to avoid the letters U-N-I-X to avoid AT&T lawyers. But it's important to remember that U-N-I-X is a meaningless word - the only thing remotely close to it is eunichs, itself a bad pun on the social life of most programmers but not a generic term in any way.

    In this environment, it's natural that some punsters started referring to Linus's pet project as Linux. He didn't name it that, others did.

    --
    For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
  66. that's *excactly* what microsoft did . . . by hawk · · Score: 2
    >What's more, my company is trying to learn from
    >MS's mistake. We are soon going to release a
    >product with the name "XYZ Genericword."


    That's *exactly* what Microsoft did. Way back when, because "Windows" was clearly too genericd to trademark, and the word too widely in use in the computer indusry (X and the Apple II both come to mind), they made a big fuss about the trademark being for "Microsft Windows," and pointing out that this would stop, say "DRI Windows," or "Desqview Windows" from being produced.


    hawk

    1. Re:that's *excactly* what microsoft did . . . by foobar104 · · Score: 2

      The difference is that we're trying really hard to make sure the generic term never enters the common use as a name for our product. If it does, we're boned.

    2. Re:that's *excactly* what microsoft did . . . by dillon_rinker · · Score: 2

      Your marketing people are morons. In the only known instance of your product being dealt with in a workplace environment, they saw that it would be abbreviated. Rather than trying to fix the problem (change the name), they try to fix the symptoms (change human behavior). Given that human behavior has been refined over thousands of years, and given that the brain is wired for abstraction and abbreviation, I have reached the conclusion in the first line of my post.

    3. Re:that's *excactly* what microsoft did . . . by foobar104 · · Score: 2

      You apparently have never worked for a real company. If you had, you would know that, even if you ignore the costs associated with coming up with a new name in the first place, changing the name of a product can cost tens of thousands of dollars or more. Your suggestion that our marketing people are morons, based on the fact that they aren't suggesting a name change, is specious at best.

      To quote Homer: "Gentlemen, you have your moron."

  67. they can go farther. by hawk · · Score: 2

    >It's doing something else. It's saying "We run
    >Windows applications better than Windows
    >does. [etc.]


    Given the scope of the trademark, they can go as far as saying that their windows can do it better than Microsoft Windows.


    Using "Lindows" rather than "Linux Windows" (or whatever) just makes it a bit more clear.


    hawk

  68. maybe by hawk · · Score: 2
    >they could say the "Lindows" is a parody.
    >That would give them legal protection.


    I'm not sure. Since windows is already a parody of Multifinder (system 5) from 1987, a parody of a parody may be a double negative.


    If so, Lindows needs to move the litigation to a romance language country, rather than an english speaking country, so that a double negative will remain a negative, rather than cancelling out as in english . . .


    hawk, esq., setting new frontiers in forum shopping . . .

  69. yikes! by hawk · · Score: 2
    >but would they be called "windows" in a windowing
    >system if "Windows" (the MS program) did not
    >exist to give them that name?


    MS Windows did *not* give them that name!


    Go get a manual for the Apple II. It tells you how to use windows on the screen (poke the margins into addresses 12-15). This is hardly the first usage; it was common by the timje apploe did that . . .


    hawk

  70. Re:that's *exactly* what microsoft did . . . by Deven · · Score: 2

    That's *exactly* what Microsoft did. Way back when, because "Windows" was clearly too genericd to trademark, and the word too widely in use in the computer indusry (X and the Apple II both come to mind), they made a big fuss about the trademark being for "Microsoft Windows," and pointing out that this would stop, say "DRI Windows," or "Desqview Windows" from being produced.

    Um, did you mean to say that this would not stop "DRI Windows" from being produced? (If it would, how would this not be claiming a trademark on the generic word?)

    --

    Deven

    "Simple things should be simple, and complex things should be possible." - Alan Kay

  71. Re:that's *exactly* what microsoft did . . . by hawk · · Score: 2
    err, yes. Typo, typo, typo . . .


    hawk