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ReplayTV Users Sue Hollywood

Seth Schoen writes "A group of ReplayTV 4000 users, led by Craigslist creator Craig Newmark, today sued a group of entertainment companies to establish that plaintiffs' use of the ReplayTV (including skipping commercials) is not illegal. The defendants are the same entertainment companies which have sued ReplayTV. Here the end users of the product are getting involved to defend the legitimacy of their activity in the face of allegations that skipping commercials is "theft". The plaintiffs are represented by Ira Rothken and EFF. The case is Newmark v. Turner, in the Central District of California (at Los Angeles). (Some people are calling it Craig v. Hollywood.)"

222 of 543 comments (clear)

  1. Craig vs. Hollywood? by Mr_Bethesda · · Score: 3, Funny

    Is that anything like Joe vs. the Volcano?

    1. Re:Craig vs. Hollywood? by cnewmark · · Score: 4, Funny

      It's exactly like that, without the girl.

      Craig

    2. Re:Craig vs. Hollywood? by geekoid · · Score: 3, Funny

      only hollywood has more hot gases coming out of it.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    3. Re:Craig vs. Hollywood? by smnolde · · Score: 2

      It's more like public pr0n... There's no sex, but a lot of people get screwed.

    4. Re:Craig vs. Hollywood? by Jeffrey+Baker · · Score: 2

      Are you going to run for mayor next time or what?

    5. Re:Craig vs. Hollywood? by garcia · · Score: 2

      No, when that movie was on TV I actually got up during the movie and watched the commercials.

    6. Re:Craig vs. Hollywood? by milo_Gwalthny · · Score: 2

      I doubt Hollywood is going to argue that they can enforce an implied contract. That would be silly. Implied contracts are for ethical use, not legal use.

      Hollywood will most probably claim that recording their show, removing the commercials, and then showing it is copyright infringement. That argument is, well, arguable, although it probably fails the fair use defense.

      I doubt Hollywood is going to try and make skipping commercials illegal, they just want to make the sale of hardware that skips commercial illegal. An analogy is between sharing songs with friends (legal) and putting up Napster (seemingly illegal as of this writing, although probably changing daily.)

      --
      Milo
    7. Re:Craig vs. Hollywood? by Cramer · · Score: 2
      Actually, if you pay close attention to the fine print (or fast talking at the end of something like an NFL game), it's not legal for you to "show" your recording. You can record it for your viewing, but nothing more. In reality, those clauses are intended for "public broadcast" of your recording -- i.e. renting a theater and showing last weeks Friends episode to anyone who walks in. Of course, it's perfectly legal for you to have 100 of your friends, neighbors, and random people found in a nearby mall over to watch said Friends episode as it's aired.

      • An analogy is between sharing songs with friends (legal) and putting up Napster...
      Again, read the fine print. The copyright notice on every CD I've ever read specifically prohibits lending the disc to someone else. The purchaser is granted the right to listen to the thing, but nothing more. I'm sure someone is going to get the dim idea to sue people for playing said diccs where things other than the purchaser can hear it.

      It's a very stupid, greedy world we live in.
    8. Re:Craig vs. Hollywood? by milo_Gwalthny · · Score: 2

      Don't laugh at me... this USA Today article was the first google that wasn't propaganda: Music-copying laws often shield consumers.

      It basically says this point is untried and unclear. It does say "the 1992 Audio Home Recording Act shelters consumers from being sued over music they copy at home for their use. Furthermore -- and this is where the law gets ambiguous -- the act also may protect consumers from being sued over music they copy for their friends, legal experts say."

      Of course, I wouldn't pay USA Today $500/hour to represent me in court :).

      --
      Milo
    9. Re:Craig vs. Hollywood? by BamaSlam · · Score: 3, Funny

      Maybee I can get that guy that drives thru my neighborhood in the middle of the night playing his car stereo at volumes high enough to wake the dead arrested for copyright infringement.

      Just a thought

  2. Interesting by Anonymous Coward · · Score: 2, Interesting

    I can't wait for the TV movie adaptation of this trial. Hopefully they'll get Tom Cruise to play Craig Newmark

    1. Re:Interesting by jimm · · Score: 2, Funny

      ...and Arnold Schwarzenegger as Hollywood.

      --
      Transcript show: self sigs atRandom.
  3. PayPal donations go where? by Beatbyte · · Score: 3, Interesting

    Someone needs to setup a donation account somewhere so we can donate in Craig's cause.

    I know I'd donate. I value my rights enough to drop 50 bucks on it.

    1. Re:PayPal donations go where? by Cmdr+Taco+(luser) · · Score: 4, Informative

      Well, seeing as how EFF is helping to bring the suit, just donate here

      Paypal is amongst their many payment methods.

      --
      All things in moderation.
    2. Re:PayPal donations go where? by klund · · Score: 5, Informative
      I know I'd donate. I value my rights enough to drop 50 bucks on it.

      I would think that the best destination for your donations would be an EFF membership. In fact, the EFF has already set up a Newmark v. Turner page:

      EFF has asked a federal court to declare that Replay TV owners have the right to digitally record television programs, fast-forward through commercials, and send shows to other devices. In numerous press statements and legal filings, the entertainment industry claims that such recording for "time-shifting" and "space-shifting" purposes is a copyright infringement and that avoiding commercials is "theft" and "stealing". Five Replay TV owners have filed a Declaratory Judgment law suit against twenty-eight entertainment companies asking that their activity be ruled lawful fair use under copyright law.

      Join EFF's fight to defend the consumers' right to digital VCR's.

      And yes, the EFF takes PayPal.
      --
      My word processor was written by Stanford Professor Donald Knuth. Who wrote yours?
    3. Re:PayPal donations go where? by mosch · · Score: 2

      don't trust paypal. paypal sucks.

  4. What about snacks and VCRs? by ProlificSage · · Score: 5, Insightful

    So, now every time I go to the fridge to get a snack during commercials, I'm a thief? Or the thousands who tape their favorite shows and then hit the Commercial Skip button on the VCR remote? Give me a break. Hollywood needs to grow up.

    --
    Real software engineers regret the existence of COBOL, FORTRAN and BASIC.
    1. Re:What about snacks and VCRs? by BagOBones · · Score: 2, Insightful

      Better also lock the up channel up and down buttons so I don't flip the channels while thier add is on..

      --
      EA David Gardner -"... but the consumers have proven that actually what they want is fun."
    2. Re:What about snacks and VCRs? by BitHive · · Score: 5, Interesting

      The parent post gets at one of my only complaints about DVDs. Most I've seen do not let you skip the intro clips and FBI warnings. One even had previews I couldn't skip! If I paid for a DVD, I expect to be able to skip tracks. There's no good reason to lock out my remote control--ever.

    3. Re:What about snacks and VCRs? by dasmegabyte · · Score: 5, Funny

      I generally use that time to take a big dump. Maybe the RIAA should sue my colon. If I know ahead of time, I can have taco bell for lunch and guarantee a large settlement.

      --
      Hey freaks: now you're ju
    4. Re:What about snacks and VCRs? by 1010011010 · · Score: 3, Informative

      I will sometimes use VLC (VideoLAN) rather than by entertainment center DVD player and TV, to watch DVDs with annoying ads, promos, previews, warnings, etc. that cannot be skipped. VLC doesn't understand menus at all -- it just plays the movie. WHICH IS HOW THE GOD DAMMNED THING SHOULD WORK ANYWAY.

      --
      Napster-to-go says "Fill and refill your compatible MP3 player", which is a lie. It's not MP3. It's WMA with DRM.
    5. Re:What about snacks and VCRs? by Target+Drone · · Score: 2
      So, now every time I go to the fridge to get a snack during commercials, I'm a thief?
      I heard a rumor that Hollywood is working on a way to force people to watch commercials using the same technique as in the movie A Clockwork Orange. They expect that this will completely eliminate the problem of theft.
    6. Re:What about snacks and VCRs? by xTK-421x · · Score: 4, Informative

      You can order from this company Techtronics. They have mod chips and kits that give you the ability to skip FBI Warnings, change regions, and remove macrovision. They have a nice kit for my Pioneer 525 here, but it's too expensive for the little use it would get for me.

      --
      "TK-421, why aren't you at your post?"
    7. Re:What about snacks and VCRs? by gehrehmee · · Score: 2

      All the FOX dvd i own, in particular, have unskippable previews/advertisements.

      --
      "You know, Hobbes, some days even my lucky rocketship underpants don't help" -- Calvin
    8. Re:What about snacks and VCRs? by Cramer · · Score: 2

      Yes, there is a bit in the data to lock the UI. This was put there only for the FBI warning (copyright crap.) However, the entire industry began abusing this instantly. Disney is, by far, the worst of the lot locking the UI for over 10 minutes of previews, promos, and other useless shit on some DVDs. Someone should sue the industry for misuse of the technology -- of course, the DVDCCA won't allow that sort of thing to happen. (and only a licensee could bring such a suit which would require disclosure of at least part of the secret book.)

    9. Re:What about snacks and VCRs? by Physics+Dude · · Score: 2, Insightful
      If I ever buy a DVD that has unskippable adds or previews, I immediately take it back to the store for a refund.

      If the studios get enough returns, they'll either have to put a warning label on it, or just put up with the lost revenue. (my guess is they'll take that second option over loosing any kind of control of the masses)

    10. Re:What about snacks and VCRs? by _ph1ux_ · · Score: 2

      speaking of this... has anyone noticed that networks plan their commercial breaks at the same time as eachother to try to prevent people from flipping between shows. So if show A goes to commercial - show B does at the same time. I HATE THAT.

      But then again I also HATE hollywood and have contempt for it and all stars for their eliteism anyways.

    11. Re:What about snacks and VCRs? by bafu · · Score: 2

      So, now every time I go to the fridge to get a snack during commercials, I'm a thief?

      That depends on whose fridge you are raiding, I suppose...

      ;-)

    12. Re:What about snacks and VCRs? by Suppafly · · Score: 2

      i think /. ran a story a while back where people in canada or some place are suing to regulate those damn network id icons

    13. Re:What about snacks and VCRs? by inquisitor · · Score: 2, Interesting

      Techtronics have a pretty awful reputation, unfortunately. Amazed they're still around, actually...

      There's lots of other companies in the UK (and elsewhere) that will mod for you if you look.

  5. Linux users should sue Hollywood by User+956 · · Score: 2, Troll

    Linux usres should sue Hollywood for the same thing, so OSS doesn't get the DMCA smack-down sometime in the not-so-distant future.

    Unfortunately, given that you corduroy-wearing bearded linux hippies can't even get it together for a coherent boycott, I doubt a class-action suit will surface anytime soon.

    --
    The theory of relativity doesn't work right in Arkansas.
  6. its too bad by davmct · · Score: 2, Funny

    I thought Tuesdays were "screw the MPAA" day and Thursdays were "Oooh, Newline just released the LOTR Behind the Scenes DVD" party.

    1. Re:its too bad by jamie · · Score: 2, Insightful
      "I thought Tuesdays were 'screw the MPAA' day and Thursdays were 'Oooh, Newline just released the LOTR Behind the Scenes DVD' party."

      http://slashdot.org/faq/slashmeta.shtml#sm1100

  7. congradulations... by Ty · · Score: 3, Interesting
    ...Replay users are eventually going to screw up the ad industry so much that the net result is going to be more aggressive product placement ads. For example, ads superimposed into the program or more product placement.

    Just wonderful.

    1. Re:congradulations... by TheNecromancer · · Score: 2

      ...Replay users are eventually going to screw up the ad industry so much that the net result is going to be more aggressive product placement ads. For example, ads superimposed into the program or more product placement.

      Just wonderful.


      For God's sake, do you value your rights so little that you're more worried about superimposed ads in your programming than someone telling you what to do in the privacy of your own home?

      Show some backbone and start fighting for your rights, ffs!

      --
      Attention all planets of the Solar Federation! We have assumed control! - Neil Peart
    2. Re:congradulations... by Sloppy · · Score: 2

      Being offrred more shitty content that you can refuse, sure beats having even more laws pushed on you (e.g. outlawing PVRs), which you can't refuse.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    3. Re:congradulations... by Geeyzus · · Score: 5, Insightful

      more product placement.

      How can you even bitch about product placement as a way for companies to make money? It's completely non-intrusive. Do you really get upset when you see someone on a sitcom drinking a Pepsi? I know you want 24 hours of great uninterrupted entertainment geared directly towards you, with no money being made by anyone and all, but give me a break...

      Mark

    4. Re:congradulations... by Zathrus · · Score: 2

      They don't have the right to make me watch it on their terms either.

      realize that skipping commercials will prompt the producers to find other ways to recoup production costs

      Exactly. And they need to do that. The industry is changing, but instead of trying to change with it they're attempting to legislate and sue their business model into perpetuity.

    5. Re:congradulations... by AJWM · · Score: 2

      Do you really get upset when you see someone on a sitcom drinking a Pepsi?

      Heh. Remember the subtle and amusing anti-product placement in the movie "Repo Man"? They'd go buy some snacks and beer and everything was generically labeled (in plain black and white as I recall) "Chips" or "Beer" or "Food".

      Pretty funny really. (And if you haven't seen that movie, you should.)

      --
      -- Alastair
    6. Re:congradulations... by prockcore · · Score: 2

      "How can you even bitch about product placement as a way for companies to make money? It's completely non-intrusive."

      Product placement isn't a problem, but have you seen the *very* intrusive ads the WB have been doing? Here in Tucson there's a god awful Car Ad that plays DURING the show. A car horn honks, and the ad "drives" across the bottom of the screen.. during the goddamn show.

      Expect a crapload more of this. Soon all TV will be framed in ads.

    7. Re:congradulations... by Erasmus+Darwin · · Score: 2
      "How can you even bitch about product placement as a way for companies to make money? It's completely non-intrusive."

      Spoken like someone who hasn't seen the Josie and the Pussycats movie. Despite being a somewhat formulaic teen friendship comedy with a predictable "evil corporate empire" plot, it manages to serve as an excellent satire and example of over-the-top product placement.

      While the product placement in the movie is intended to be absurd, I can't help but imagine television latching on to similar practices when/if product placement becomes their primary source of revenue.

    8. Re:congradulations... by dasmegabyte · · Score: 3, Interesting

      As an aside, I feel product placements, as long as they're not forced, are nice. I absolutely hate it when a program has to make up the name of a product. Ex: the first episode of Andy Richter's new show has him eating what are obviously Doritos, and referring to them as "Ranch style taco chips," which was not even funny. If they can make a few grand AND call them by their real name...hey, more power. After all, I don't say "hey, would you gross American style yellow beer?" -- I say "wanna bud?"

      --
      Hey freaks: now you're ju
    9. Re:congradulations... by dirk · · Score: 3, Insightful

      I can bitch about producy placement because if that is the revenue model, the advertisers will completely control the show. TV is by an large for the basic common denominator right now. If it was funded in this way, there would be no controversial television. Advertisers sometimes cave to small groups of people protesting a show now, and their product is not directly linked to the show. If a show wants to do something controversial, do you think advertisers will let their products be in the show itself? If there is a domestic violence episode, will they allow the abuser to talk about how much he loves Pepsi? Not a chance in hell. The shows will no longer be controled by the networks and the creators, but by advertisers how will veto anything that is controversial.

      --

      "Information wants to be expensive" - Stewart Brand, the same guy who said "Information wants to be free"
    10. Re:congradulations... by kindbud · · Score: 2

      The day I notice a product placement on Sopranos or Chris Isaac or any other HBO/Showtime production is the day I cancel my subscription to those channels. I pay a monthly fee for those shows, and expect them to be commercial-free. If I don't notice the product placement, well fine.

      As for network ad-supported shows, who cares? I just told you I have HBO and Showtime, so why do I need Friends when I have Sopranos to watch? "EFF" that crap! (pun intended :)

      --
      Edith Keeler Must Die
    11. Re:congradulations... by NanoGator · · Score: 2

      "As an aside, I feel product placements, as long as they're not forced, are nice."

      I find it startling when everyday products are replaced with generic ones. I don't remember what movie it was, but there was a guy carrying what looked like a can of Coke. Only, it said 'COLA' on the side.

      Personally, I'd prefer he just using the Coke can. If a character has a singular preference to Coke vs. Pepsi, that is acceptable as long as it's interesting in some way.

      To be perfectly honest, I'd like to see a Coke guy and a Pepsi guy get into a fist fight over it. heh.

      --
      "Derp de derp."
    12. Re:congradulations... by milo_Gwalthny · · Score: 2

      Of course, the 30 million households in the US that choose not to even pay for cable-TV might see it differently. I bet they like the fact that they don't have to pay money for every show they watch.

      --
      Milo
    13. Re:congradulations... by mpe · · Score: 3, Insightful

      How can you even bitch about product placement as a way for companies to make money? It's completely non-intrusive. Do you really get upset when you see someone on a sitcom drinking a Pepsi?

      It only works with certain kinds of products, you can't really do any kind of "local add". It only works with contempoary drama, fans will spot an anachranism PDQ. You are in serious trouble if the product ceases to exist, gets renamed or the supplier goes the way of Pan Am or Enron.

    14. Re:congradulations... by mpe · · Score: 2

      This is all fine for the first run of a show, where Coke pays paramount to put a can of coke on the bridge of the Enterprise. Paramount gets the money, makes the placed ad, and airs show/ad on UPN. Now what happens when TNN buys the rights to reruns of old Star Trek episodes?

      What happens if they have changed the logo in the mean time? Though since they have managed to wangle time travel into "Enterprise" it could probably be plausable for the stuff to actually be there.

      And what happens when you place a product into a show, and the product proceeds to flop its way out of existance, or is even phased. You then end up with ads for products you can no longer buy: "Go to your neighborhood Ford dealer and test drive the new Aerostar"

      It gets even riskier, not only did Pan Am not have scheduled flights to the moon in 2001 they didn't even make it into the 21st century.

    15. Re:congradulations... by Elwood+P+Dowd · · Score: 2

      I'd want to be able to pay for channels with premium programming where directors would not be required to make such allowances. If David Lynch doesn't feel like product placement would work for an episode of Twin Peaks, I'd rather pay for the privilege of watching it.

      --

      There are no trails. There are no trees out here.
    16. Re:congradulations... by fishbowl · · Score: 2

      "the WB"

      The fact that you call it this, "THE" WB, indicates that their marketing tactics have influenced you substantially. Don't you get this?

      I stopped watching TV quite a few years ago. The day I decided to cut it out completely was the day of the OJ Simpson chase ("cavalcade", I think they called it...)

      I had some real prosperity in recent years where I sort of accreted some trappings of household material stuff, including things like tv's, dvd players, an espresso gadget, and so on, but my habit of not watching TV has stuck. Every couple of months, I entertain the idea of getting cable hooked up (there's wars and stuff, and TV might be a reasonable news source I suppose), but I always blow it off -- Television is too much of a time sink and does not benefit me enough to compensate for the time it takes. Hell, the time it would take to deal with the Cable Guy is too much.

      Nobody else seems to have this problem, or even is aware of just how much of their life they spend watching tv. (More than sleeping+working combined, some of em..., and MOST of them spend MOST of their non-sleeping/non-working time watching. Watching what, exactly, I don't know, and don't really care.)

      --
      -fb Everything not expressly forbidden is now mandatory.
    17. Re:congradulations... by Tim+C · · Score: 2

      How can you even bitch about product placement as a way for companies to make money? It's completely non-intrusive.

      I challenge anyone to watch the Inspector Gadget movie and not cringe when the Yahoo! billboard falls on the car.

      Besides, with more people becoming more aware of, and sensitive towards, advertisements, more people will find product placement intrusive. As other posters have also pointed out, product placement in cartoons, documentaries and fantasy programs simply will not work. What product could you possibly place non-intrusively in Lord of the Rings or Star Trek, for exmaple?

      Cheers,

      Tim

  8. What grounds? by phloon · · Score: 2, Interesting

    I don't understand what grounds the plaintiff's are suing on. The article wasn't specific. Is it a countersuit based on Hollywood's suit or ReplayTV?

    1. Re:What grounds? by gclef · · Score: 5, Informative

      It's possible to pre-emptively sue (at least in the US, which is where this is all occurring) to ask the courts decide if your actions are legal or not. The idea is to prevent the "chilling effect" of not knowing and being subject to the threat of a lawsuit based on actions that may in fact be legal.

      If the courts don't think you have a case, or they think that there's no chilling effect occurring, they'll throw out your suit. If there is legitimate question as to the legality, and legitimate value in deciding early, they'll hear it.

      Felten and the EFF tried this a while ago against the DMCA, but the courts dismissed it.

    2. Re:What grounds? by mikeee · · Score: 2

      They're asking for a declarative judgement, not sueing:

      "Judge, I'm planning on doing X, and I'm pretty sure it's within my rights, but this isn't 100% clear, and I don't want Mr. So-and-So to sue me about it after the fact. Rather than me go ahead and do it and then get hauled into court, can we go ahead and get a ruling on whether it's ok or not now?"

    3. Re:What grounds? by NanoGator · · Score: 2

      If the case goes in their favor, then it grows increasingly hard for similar lawsuits against Replay (or anybody else) in the future. Replay would simply respond with "Well, a judge in this 2002 case already ruled that..."

      --
      "Derp de derp."
    4. Re:What grounds? by dbretton · · Score: 2

      That's because there were _no grounds_ for the case.

      This one will be tossed out just as quickly.

      However, it is still a good thing. This kind of thing will get a LOT of attention.

    5. Re:What grounds? by Alsee · · Score: 2

      That's because there were _no grounds_ for the case.

      Actually there was. The RIAA threatened Professor Felton with DMCA. The letter the lawyers wrote clearly reffered to the DMCA, but they designed it with leagle-weasle words so it was in a grey area weather the letter legally constituted a threat. The RIAA backed off on it's threat as soon as EFF etc confronted them and it became news.

      The judge in the case liked the DMCA and tossed the case by telling Felton that he was being silly for for considering a DMCA letter from major industry lawyers to be a legal threat.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  9. Re:First thing, let's kill all the lawyers by Wiggin · · Score: 3, Funny

    i think it is just like skipping stones, it just requires more arm strength.

    --

    "I don't need a compass to tell me which way the wind shines." - Mr. Furious, Mystery Men
  10. Contract? by atathert · · Score: 5, Insightful
    Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis.


    Funny... I don't ever recall signing any contracts. What about the people that channel surf during commercials? Are they stealing programming too?

    1. Re:Contract? by SlightlyMadman · · Score: 2, Interesting

      Actually, they don't seem to mind this as much as you think. Most of the networks try to run commercials around the same time as each other, so when you surf, you're actually increasing your exposure to commercials, by catching little bits of multiple commercials as you flip by. Most commercials are very cleverly designed to be still effective if you only see a brief flash (or if it's viewed on fast-forward, which was their answer to the VCR).

      This is, of course, the advertisers' opinion. They assume their commercials will be surfed into as much as surfed out of. The networks themselves really don't give a damn, because somebody channel surfing through commercials still records that they watched the show on their ratings card, so they still get to charge the advertisers for the spot.

      --

      Money I owe, money-iy-ay
    2. Re:Contract? by Fulcrum+of+Evil · · Score: 2

      You enter a contract when you buy something at the store, even if you pay cash and do not say a word. It is called a verbal contract.

      It is called an implied contract. You exchange money for goods. The merchant warrants some minimum level of usability, as required by local laws, and you warrant that you have actually used real money.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    3. Re:Contract? by Zathrus · · Score: 3, Insightful

      By your wonderfully specious logic, you enter a contract to buy something when you enter the store. Or even look in the window.

    4. Re:Contract? by jdavidb · · Score: 5, Funny

      I wonder if I can get a clause in my contract that says I don't have to watch the ads for feminine hygiene products.

    5. Re:Contract? by st0rmshad0w · · Score: 2

      Ok, so they say I have a contract with me, they get me the programming then I watch the spots. Fine. Who do I talk to about their end of things? I mean, there are over a dozen stations in my area and only two come in half-way decent. They want me to watch the spot, they can get me the show. Oh, did I mention my power is off? Where can I send them my bill? They can just send me a tape of the show I guess and I'll watch it at a friend's place if they like.

    6. Re:Contract? by NanoGator · · Score: 3, Insightful

      I don't think that they imply very well that they expect you to watch the ads. Don't get me wrong, I understand what you're saying, I'm just saying that the networks did create a bit of a problem for themselves.

      TV is percieved as free. You go buy a TV, turn it on, and you'll have content all the sudden. There's very little indication that the ads are part of watching the show. For example, when you watch MST3k or DS9, the eps are designed around breaks every 15 minutes or so. You get the impression that it's an intermission, as opposed to getting the impression that you're watching the ads to support the network airing the show.

      This gets more complicated when you pay $30 a month for cable TV. "I'm already paying for TV! Why do they expect me to pay *and* watch the ads? Screw them, I'm getting a Replay!"

      This is why people don't have a guilty conscience about skipping the ads. Networks try to cram more commercials into a show without realizing that the extra annoyance is going to cause somebody to think "Hmm.. if I just tape this show, I can zip past the commercials".

      The networks should have invested a little into educating their audience about what they do and don't allow. It wouldn't hurt to have a 30 second spot that says "These ads support this show...".

      If there is an implied contract, you have to learn about how TV works before you can be aware of it. That doesn't sound so implied to me.

      (Again, I'm not disagreeing with you Fulcrum, I'm disagreeing with the statement Turner made.)

      --
      "Derp de derp."
    7. Re:Contract? by milo_Gwalthny · · Score: 2

      I agree there is an implied contract. I don't think it is enforceable under the law, however. What is enforceable is the law itself, in this case probably the Universal Commercial Code and the laws against counterfeiting. Of course, in the US (and other countries that have an English legal system) since the law is more than just what is written down (it includes the Common law, going back centuries) there are probably some things we take for granted that aren't exactly codified.

      The implied contract in this case is more of an ethical obligation to pay, in some fashion, for what you are getting. It's pretty obvious that the networks aren't giving away content for free and that the way they are getting paid is by showing you the ads. That contract is neither enforceable under contract law or any other law, because there probably isn't any that adequately covers it. This may mean that the government has to make a law, as is often the case when people start to wholesale break implied contracts.

      --
      Milo
    8. Re:Contract? by ninewands · · Score: 2

      I agree there is an implied contract.

      *BZZZT!* WRONG in one ...

      There is no such thing as an "implied contract" under any branch of the English common law or any American statute that I was able to find in law school.

      I don't think it is enforceable under the law, however.

      Got that much right ...

      What is enforceable is the law itself, in this case probably the Universal Commercial Code ...

      ermmmmm ... I don't THINK so ... just because the ads are called "commercials" doesn't make the UCC apply. It governs things like Sales of Goods (Article 2), Lease of Goods (Article 2A), Negotiable Instruments (Article 3), Bank Deposits and Collections (Article 4) Funds Transfers (Article 4A) Warehouse Receipts (Article 7) and Investment Securities (Article 8) to the extent state law governs such things, and Secured Transactions (Article 9).

      ... and the laws against counterfeiting.

      All I can say here is ... huh???

    9. Re:Contract? by milo_Gwalthny · · Score: 2

      Uh, read the parent. I was replying to the post that stated there was an implied contract when you bought something in a retail store. I *believe* that specific legislation (ie. the UCC under Sales of Goods, and, yes, laws against counterfeiting - rtf parent) applies in this situation, not contract law at all.

      I think I pretty clearly said that an 'implied contract' is not a legal contract (well, 'not enforceable under the law' means that to me.) By implied contract I mean more of a societal agreement (and no, I don't mean in the legal sense.) I know it's unfashionable now in the US to have any sort of ethics or etiquette that isn't written into law, but personally I think we would do better to have fewer laws and more 'implicit contracts.'

      --
      Milo
    10. Re:Contract? by bryan1945 · · Score: 2

      This kind of depends from what I've noticed. AM and FM seem to be off by a few minutes. FM stations always seem to hit commercials at the same time, but AM seems to vary a bit.

      This could be wrong now since I've stopped listening to FM stations because (IMHO) current music is utter shit. Plus it's really nice to know more news, current events, and sports info than the rest of the office.

      --
      Vote monkeys into Congress. They are cheaper and more trustworthy.
  11. Outstanding by lunenburg · · Score: 4, Insightful

    If the plaintiffs win or lose, some good could come out of this suit.

    WIN: Reinforces a person's right to use their own technology as they see fit, within the bounds of the law. Skipping commercials is NOT a copyright violation.

    LOSS: Gets an admission from the governments and the courts that "You have no rights to the media that you see or own. The owner can dictate terms even after it has left their control." If we get an admission like that, it could be used as a rallying cry to get nontechnical folks concerned about the issue.

    1. Re:Outstanding by lunenburg · · Score: 2, Insightful

      I'll grant you that. Unfortunately, the problem with that law (like lots of others on the books), is exactly THAT it's not practical to enforce it. Thus, you get selective enforcement. So while the odds are good that if you crack your new HD-VCR to record "protected" content nobody will come get you, they could if they wanted to. Remember, they got Al Capone on tax evasion - just add "recording protected material" to the laundry list of other things that you could conceivably be busted for.

      So you're right. Much like the satellite dish "black boxes" in the 80s or so, odds are that if the laws stand you'll just see a few token arrests in order to keep people in line. Even though the odds are it won't be you getting arrested, do you want to risk the criminal record (or see someone like you hauled off to jail) so that Michael Eisner can buy another yacht?

      But the question we as a country need to ask ourselves is if we really want or need a Congress that passes hundreds of new laws every year, with a net result only of making more people into criminals.

    2. Re:Outstanding by Jucius+Maximus · · Score: 2, Insightful
      This case is a biggie.

      Adding to your comments, this sets prescedents about web ad viewing as well. This could answer questions such as:

      Are there legal problems with blocking banner ads? Or can a web site sue you for blocking their popups?

      Can PVRs be used AT ALL? Can you be jailed for changing the TV channel or radio station when the ad comes on?

      One of the things that scares me is that if they lose, there will be very little incentive for making advertisements worth watching. They know that you have to watch them. Why spend money to make them interesting or fun to watch when you have a legislated viewership anyway?

    3. Re:Outstanding by Trekologer · · Score: 2

      Lemme tell you this. WHO IN THE HELL IS GONNA ENFORCE THIS????!!!

      Its not about enforcement, its about precident. Courts typically make rulings based upon previous rulings. Getting a judge to break a standing precident is tough since judges don't want to get their rulings overturned. They tend to rule based upon what previous judges have ruled in similar cases.

      Let's say that the court hears the case and decides in favor of Newmark, and that both time shifting and commercial skipping are acceptable forms of fair use under copyright laws.

      Let's further suppose that I begin marketing a device that will record your favorite television shows, remove commercials, and stores them for later viewing, but instead of using a built-in harddisk that has finite space, my device uses a storage medium that could be expanded and the only limit is the amount of money you're willing to spend on it. Television studios are unhappy that my device can record digitally record as much as the user wants and decide to sue me to prevent me from selling the device. The studios will probablly argue that viewers shouldn't have as much control over television that my device would give them. In my defence, I can cite Newmark v. Turner's ruling that timeshifting a commercial skipping is fair use. Further, I could argue that because timeshifting and fair use is a non infringing use, I can also cite Sony (the Betamax case) that because my device has substantial non-infringing uses, I should still be able to sell it.

      Here's another reason: the studios have the ability to flag HDTV signals so that they can't be recorded. If I sell a video recording device that conveniently "ignores" that flag, the studios are probablly going to sue me over it. Again, this ruling, if in the favor of Newmark, could shield such devices or modifications to other devices that would normally not record such flagged broadcasts, from suit.

    4. Re:Outstanding by Gaccm · · Score: 2

      lets use this logic for the hollywood side:

      WIN: We now have a precedent from the courts that uses can't skip commercials

      LOSE: We now have more proof to show to congress how we are losing money to piracy.

      There is no such thing as an absolute good choice and absolute bad choice. It's a war, winning 1 battle can make no difference in the end.

      --

      Only dead fish swim with the stream...
  12. One step further by Fantanicity · · Score: 2, Informative


    Users who have been called thieves by the entertainment industry should sue for libel.

    Calling someone a thief is very serious. Under English law, and therefore under US law as well possibly, accusations of theft do not require the accusee to prove real damages - the accusation is damage enough.

    Perhaps if the industry was punished for doing this they would stop using such emotional language in order to make their point seem more serious than it is.

    1. Re:One step further by Afrosheen · · Score: 2

      As Sol Rosenberg (of the Jerky Boys) once said:

      "Sue Everybody!" "for what sir" "Punitive damages!!"

    2. Re:One step further by renehollan · · Score: 2
      Yeah, I thought of this, but don't you have to show damages from the libel?

      Furthermore, by targeting TV watchers as a group, they haven't singled out an individual.

      If I spout, "All <insert ethnic catagory> are assholes!" I may be guilty of ethnic-based hatred and perhaps discrimination (if I use that view in a hiring, rent, sale, or service decision), but I have not libeled any specific member of that group.

      Perhaps the key is not libel and slander law, but rather "hate crime" law: with Bush's urging consumers to spend the U.S. out of recession, maybe consumers should be a "protected group", and saying bad things about them a "hate crime" and "economic terrorism".

      Aw heck, that's too much trouble. Why not just bulldoze Hollywood into the Pacific, fake tits and all?

      --
      You could've hired me.
    3. Re:One step further by silentbozo · · Score: 2

      Aw heck, that's too much trouble. Why not just bulldoze Hollywood into the Pacific, fake tits and all?

      Because the EPA would be all over your ass for dumping hazardous waste. :)

    4. Re:One step further by Vuarnet · · Score: 2

      ...Aw heck, that's too much trouble. Why not just bulldoze Hollywood into the Pacific, fake tits and all?
      Because the EPA would be all over your ass for dumping hazardous waste. :)

      Not to mention that all of those fake tits would probably float in the ocean. Heck, you'd have former Baywatch actresses (heh) washing up on the beaches of Thailand for decades.

      --
      Tongue-tied and twisted, just an earth-bound misfit, I
      Learning to fly, Pink Floyd.
  13. Gotta love the "Entertainment Oligolopy" by sphealey · · Score: 2

    Great term - hope it sticks in the popular press.

    sPh

    1. Re:Gotta love the "Entertainment Oligolopy" by Royster · · Score: 2

      Great term - hope it sticks in the popular press.

      You mean in the... ummmm... Entertainment Oligolopy?

      --
      I have discovered a truly marvelous sig, unfortunately the sig limit is too small to contain i
  14. Skipping by Mr_Bethesda · · Score: 5, Insightful

    These people - the Hollywood content industry - well, idiotic doesn't begin to describe them.

    What are they going to do next? Lock the doors at the movie theater during the opening previews and commercials? Make you pay extra is you come in late and thus skip that crap?

    And what about fastforwarding through the previews and commercials on videos and DVDs? Are they going to try and put anti-fast-forwarding technology in them?

    "You have fast forwarded this tape illegally. Your VCR/CD/DVD will self-destruct in 5 seconds. Thank you!"

    Oh shit, and what about flipping radio stations during the annoying 5 minutes of commercials they have at ten minutes to the hour, every hour? Are they going to put a special no-station-changing feature in the radio that's activated during that time?

    Oh well. Even if they do I'm sure someone will figure out a way to circumvent it with a paperclip, or perhaps a magic marker. Sledgehammers probably work pretty well, too.

    What a bunch of assholes.

    1. Re:Skipping by billDCat · · Score: 2, Informative

      And what about fastforwarding through the previews and commercials on videos and DVDs? Are they going to try and put anti-fast-forwarding technology in them?

      Actually, yes. The DVD format supports the blocking of certain actions during certain segments of playback. I have seen examples of this in action with commercials on some rental DVDs, and it pisses me off. Sure as hell doesn't motivate me to buy the DVD later!

    2. Re:Skipping by thesolo · · Score: 2

      And what about fastforwarding through the previews and commercials on videos and DVDs? Are they going to try and put anti-fast-forwarding technology in them?

      They are already trying it, unfortunately.

      Disney's "Tarzan" DVD places ads in the FBI warning track, which prevents a user from fast-forwarding through them. You have to watch the ads every time you put the DVD on. And while they can be skipped, you can't jump directly to the menu, you have to skip through them one at a time. The "High Fidelity" DVD does this too.

      Who knows, maybe if they keep doing things like this, more people will get pissed off at them. You'd think it would be in their best interests to not piss off the very people who earn them their money.

    3. Re:Skipping by Phexro · · Score: 2

      If you are using Ogle, you can skip anything. It ignores the idiotic DVD button restrictions, and it supports DVD menus.

    4. Re:Skipping by gmhowell · · Score: 2

      About DVD players: Many/most DVD's I have seen do not allow you to skip over the FBI and Interpol warnings. It's trivial to apply this 'feature' to the advertisements.

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    5. Re:Skipping by NanoGator · · Score: 2

      "I have seen examples of this in action with commercials on some rental DVDs, and it pisses me off. Sure as hell doesn't motivate me to buy the DVD later! "

      I vaguely remember somebody telling me that rental DVD's have the commercials, but commercial ones don't. In other words, it's possible that if you buy the DVD at a movie store you won't have that.

      However, I totally understand your frustration. I'd be annoyed by that too! As if the cost of renting isn't high enough, they want to bombard you with more ads.

      I kind of wish DVD players had a cookie system so that it'd remember that you already saw the ad, and skip it the next time.

      --
      "Derp de derp."
    6. Re:Skipping by mpe · · Score: 2

      The DVD format supports the blocking of certain actions during certain segments of playback.

      Open souce players will deal with this. Also it wouldn't suprise me if standalone players have undocumented options in their firmware.

    7. Re:Skipping by sphix42 · · Score: 2

      >>Oh shit, and what about flipping radio stations during the annoying 5 minutes of commercials they have at ten minutes to the hour, every hour?

      I circumvent is using NPR.

    8. Re:Skipping by Elwood+P+Dowd · · Score: 2
      The DVD format supports the blocking of certain actions during certain segments of playback.


      Open souce players will deal with this. Also it wouldn't suprise me if standalone players have undocumented options in their firmware.
      That's why it's illegal to make open source DVD players. The DVD CCA will sue your pants off. You'd have to create the software and distribute it from Iran.
      --

      There are no trails. There are no trees out here.
    9. Re:Skipping by aussersterne · · Score: 2

      Apex, the company famous for making the DVD player with the "region selection menu", also has taken care of this with the "PBC" (playback control) button.

      The magical PBC button bypasses the menu, the introductory crap, and RCE as well, and just gives you the film, period.

      I love my Apex DVD player!

      --
      STOP . AMERICA . NOW
    10. Re:Skipping by fishbowl · · Score: 2


      >I vaguely remember somebody telling me that
      >rental DVD's have the commercials, but
      >commercial ones don't. In other words, it's
      >possible that if you buy the DVD at a movie
      >store you won't have that.

      Yabbut, that is totally, absolutely irrelevant.

      The experience with the rental pissed of the consumer, in the case of the OP, to the extent that the frustration would work against his buying impulse. It's the exact opposite of what an ad is supposed to accomplish.

      It matters not at all that the retail version is different. It's a very subtle issue with consumer's perception of a product, and with the very limited period of time during which he is hot to buy. Once you've lost him, it takes monumental effort to close.

      --
      -fb Everything not expressly forbidden is now mandatory.
    11. Re:Skipping by fishbowl · · Score: 2

      >You'd think it would be in their best interests
      >to not piss off the very people who earn them
      >their money.

      Well, it appears that the only people who are pissed off represent a very small minority. Large enough group to bring down a website with the slightest controversy in 15 seconds, but not large or influential enough to bring about a culture audit in the entertainment industry.

      In a fair fight between those who do care about this stuff and those who don't, those who do will lose because of overwhelming numbers.

      --
      -fb Everything not expressly forbidden is now mandatory.
    12. Re:Skipping by Slashamatic · · Score: 2
      Still get the stupid copyright warnings. I'm not in America, I don't give a fuck about the FBI
      If you have a DVD that displays the FBI warning, it is probably Region 1 (i.e., exported from the US/Canada). Regrettably since DVDs will probably end up being better protected against export than munitions, you have already broken the law and are on the MPAA/FBIs most wanted list.
  15. I'd rather have product placement by Black+Aardvark+House · · Score: 2, Interesting

    Rather than wasting timewatching boring ads, I'd rather see companies pay to have actual products placed on sets in television shows. It could even add to the realism. Let's face it, do you have cans of Coke or Pepsi at home (or strewn around the house!). The answer is "bloody likely".

    Superimposed ads are far less likely, as this would probably cause a firestorm of protest from annoyed viewers.

    --

    I am the evil aardvark!

    1. Re:I'd rather have product placement by ArsonSmith · · Score: 3, Funny

      Yea and it would really screw up the tribial persuit game.

      Question: What brand of cola was on the table during the 3rd episode of _Third Rock From the Sun_?

      A. Coke
      B. Pepsi
      C. Root Beer
      D. Depends on witch one payed more money this time
      E. All of the above

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
    2. Re:I'd rather have product placement by blankmange · · Score: 3, Funny
      Well, dammit -- which one is it??? Don't leave it just hanging there!!!!

      I say 'A'... no, 'B'......aaaaaaaaaahhhhhhhhhhhhhhhh!

      --
      ...we are from the government - we are here to help...
    3. Re:I'd rather have product placement by Erasmus+Darwin · · Score: 2
      "Rather than wasting timewatching boring ads, I'd rather see companies pay to have actual products placed on sets in television shows."

      Except that they aren't just stopping there. Lately, there's been a revival of "product integration". Instead of ordinary product placement, the actors in the show actually begin hawking products.

      Personally, I refuse to listen to Paul Harvey on the radio due to his obnoxious tendency of underhandedly segueing into ads. Just imagine if stuff like that becomes standard for television.

    4. Re:I'd rather have product placement by Artifex · · Score: 2

      Yea and it would really screw up the tribial persuit game.

      You do know that some answers in "Trivial Pursuit" are wrong, right?
      This is done deliberately, as an anti-copying measure, in case someone tries to knock-off the game ("see, they're using the same wrong answers we use").

      Much more likely the answer would be F., whoever paid the game company more to make up the answer =)

      --
      Get off my launchpad!
    5. Re:I'd rather have product placement by davmct · · Score: 2, Funny

      Conversely, how would you try to fit in a tampax ad? blech, I don't even want to think about it...

    6. Re:I'd rather have product placement by JHromadka · · Score: 2

      In Undercover Brother, there's a scene where they find out if UB has sold out by asking him what was on his girlfriend Julie's table when he kissed Rachel. So we're already there. :)

      --
      "The objective of securing the safety of Americans from crime and terror has been achieved." -- John Ashcroft
    7. Re:I'd rather have product placement by smnolde · · Score: 3, Funny

      None of the above!

      It's a dessert topping!

      No, a floor wax!
      No, a dessert topping!
      Floor wax!

      It might get this bad.

    8. Re:I'd rather have product placement by lynx_user_abroad · · Score: 2
      ...do you have cans of Coke or Pepsi at home...

      I probably wouldn't object to the sitcom makers filming the cola cans with bluescreen labels so that whichever sponsor's logo could be superimposed, but there's a risk here you're missing.

      There are certain television shows where these type of product placement strategies are inappropriate (at best) or impossible (at worst).

      Think about nature documentaries. Are we going to see the Mountain Dew(tm) logo carved into the fur of the cheetah?

      How about news programs? When the evening news show scenes of rioters hurling the familiar Coca-Cola(tm) bottles at the police, do we need to be concerned that these images will be digitally altered to show them as a more generic form or bottle? How far will this editing of the news go? Will the reports of poverty stricken children living in trash-strewn streets instead show the streets clean, because all the (identifiable) sponsors paid to have their trash digitally removed?

      When the daily business report show does the stock price wrap-up, will we hear about the day's performance of "Always Trustworthy, Always Reliable(tm) Arthur Anderson Accounting sliding another ten and a quarter points on news of additional fraud probes by the SEC"? Aren't we already seeing this with the reports of stock analysts paid to promote stocks they think are trash?

      Are we creating a television system where only the entertaining shows have enough commercial potential to get aired; a television good for nothing other than entertainment? Is this all our "50 years of spectrum rights" was able to purchase; a handful of Simpson episodes?

      Or, worse still, are we creating a class division between those who can afford "commercial skip" technology (and can watch for free) and those too poor to afford it, and must be subject to these commercials?

      In some ways this mirrors what is happening, has been happening, on the Internet, only at a much accelerated pace. Already there are web sites which are unusable to those of us who cannot get (or cannot afford) broadband. (cnn.com takes a good two minutes to load the home page if you're browsing via dial-up.) Email has become virtually unusable to anyone who has not deployed (or cannot afford) some sort of SPAM-blocking technology. If you weren't technically inclined, and had to run Windows, would you even think of connecting to the Internet without both a rock-$olid firewall and the latest anti-viru$ $oftware?

      --

      The thing about things we don't know is we often don't know we don't know them.

    9. Re:I'd rather have product placement by Artifex · · Score: 2

      While I know this is done by map companies, can you prove it is done in Trivial Pursuit? I would really like to see a written statement of the question and the incorrect and correct answers. Not disagreeing with you, I'd just like to see it. There have been a few times when I swore I was right but the card said different

      It's in one of the books in the series called "Big Secrets."
      I don't have the books on hand (they are at my parents'), but the reference does show at least one question with the wrong answer, etc. You can probably find the books at a library.

      --
      Get off my launchpad!
    10. Re:I'd rather have product placement by mrsam · · Score: 2

      A. Coke
      B. Pepsi
      C. Root Beer
      D. Depends on witch one payed more money this time
      E. All of the above

      F. CowboyNeal
    11. Re:I'd rather have product placement by Graspee_Leemoor · · Score: 2

      I will gladly think about it on your behalf. Heh heh.

      graspee

    12. Re:I'd rather have product placement by bafu · · Score: 2

      I recall a definite wrong answer once when I was playing it. I don't recall the exact question... the answer should have been "License to Kill" (one of the Timothy Dalton James Bond movies). They had the answer as "License Revoked". That may not have been on purpose since that was the 'working title' of the movie at one point... maybe they just stuck it in there during production and then forgot to change it when the movie title was finalized.

  16. Better for me... by ArsonSmith · · Score: 5, Interesting

    being a Tivo user and not using the 30 second skip, but using the fast forward I will stop and watch commercials that I am interested in. I will skip the ones that I am not interested in or that completely annoy me.

    Maybe this will be a much better way to target advertising and maybe get some of the really crappy commercials of the TV.

    If a commercial is something I want see I will watch it. With my Tivo I don't have to have things basted at me repetitively. I will see a commercial once or twice as I feel is needed. If it is something I want I will look into it more. Much better for the advertiser because otherwise I would just get annoyed with the constant bombardment of advertising until I don't want anything to do with there products or services.

    --
    Paying taxes to buy civilization is like paying a hooker to buy love.
    1. Re:Better for me... by Anonymous Coward · · Score: 5, Funny

      It is said that every time a Tivo skips past a 1-800-CALL-ATT commercial starring Carrot Top, an angel gets its wings.

    2. Re:Better for me... by SanLouBlues · · Score: 2

      I'd prefer that commercials that show up twice get skipped so I don't have to see 50 pizza hut, 2000 you-are-watching-Fox and 100 anti-smoking commercials on my family guy tape. I'd be happy just skipping the repeats which is far closer to not being theft.

    3. Re:Better for me... by ArsonSmith · · Score: 2

      Maybe someday the PVRs will have the ability to say, Excuse me you have seen this Comercial 2 times now would you like to automaticly skip it from now on?
      Y/n

      unfortantly the riaa/mpaa would have to agree on some form of marking commercials for the pvr to keep track of them.

      ohh well, we can dream can't we.

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
    4. Re:Better for me... by NanoGator · · Score: 2

      "unfortantly the riaa/mpaa would have to agree on some form of marking commercials for the pvr to keep track of them."

      COOKIES!!! :)

      --
      "Derp de derp."
    5. Re:Better for me... by Bald+Wookie · · Score: 2

      More ads = more network revenue = higher profits = higher stock price = larger CEO bonus = bigger yacht.

      Always pick the option that always ends with the people in power getting a bigger yacht.

      I agree with your points about the quantity of ads reaching the over-saturation point. The difficulty is in the implementation.

      Lets say you allow one 30 second ad per commercial break. For the networks to make the same amount of money, they would need to charge about five times as much to show that ad. Some advertisers might balk at that. Lets say I've got a product with a wide demographic appeal. Every week I want to hit several market segments with an advertisement. To hit these targets I want to show an ad during the following shows:

      Ricki Lake
      The Simpsons
      Friends
      Young and the Restless
      Bernie Mac

      Do you think that showing only my ad during the 8:15 break on Friends will help my sales more than five ads a week? As an advertiser I'd want you to back up your claims before signing up for your plan.

      As a network exec this plan screws up my schedule. I now need to fill an extra 6 minutes of each half hour. You could make shows longer to accommodate the plan. On the other hand, you could simply make commercials longer. In either case you are changing an accepted format. Expect to find resistance from both sides. Shows are longer, so distributors will start charging more. Ads are longer, so production costs will eat up more of the advertising budget. I don't see more money for me here. As it stands now I can speed up Will and Grace a tiny bit to wedge another ad in. More ads = bigger yacht.

      With the threat of the skip, I see a few trends developing:

      Irregular commercial lengths. Ads bloat to 35 seconds and try to deliver the entire message in the five seconds you do see.

      Short 5-10 second network promos to shift the skips right into the meat of the ad.

      A return to the old style of advertising, where the people on the show hawk the products.

      Doubleplus product placement.

      I hope these rent seeking corporations start getting shot down by our government for hire. I just don't see it happening. The guys with the big yachts will just keep passing the ball around while we sit as the monkey in the middle.

    6. Re:Better for me... by e_n_d_o · · Score: 2

      I used to do this as well. Then the networks sued ReplayTV, and I enabled 30 second skip on my TiVo.

    7. Re:Better for me... by Dirtside · · Score: 2

      ...And every time someone watches one of those commercials, an angel bursts into flames.

      --
      "Destroy science and religion. Science would re-emerge exactly the same; but not religion." - Penn Jillette, paraphrased
  17. Awesome and Potentially Ground Breaking by noahbagels · · Score: 5, Insightful

    Finally, real action by a recognized key-player in the space of online communities.

    Imagine if one of the key slashdot players joined with the EFF and sued the RIAA for a declaratory judgement that mp3 use was legal.

    My goal in this post is not to pressure any slashdot hanchos, nor criticize anyone.
    Simply this:
    Please: Those of you in the community with name-recognition, use your influence for good causes other than running linux on an aibo. You have the ears of 100,000s of /. readers, and we WILL support you in these important acts.

    Now - off to the eff to make a donation.

  18. Arg! IE-centric webpage! by Eric+Seppanen · · Score: 2

    Gotta love the fact that the page only formats correctly under IE. Under Netscape 4.75 and Mozilla the text runs way off the right edge of the window.

    --
    314-15-9265
  19. Another Name... by skroz · · Score: 2

    I'd call it Dave v. Goliath, or Joe v. Volcano instead. Unlike those earlier 'cases', though, I don't predict a similar outcome.

    --
    -- Minds are like parachutes... they work best when open.
  20. Some analysis by Anonymous Coward · · Score: 2, Informative
  21. Why it's not theft.. by RailGunner · · Score: 5, Insightful
    I hope Craig whoops Hollywood's ass on this one. First I'm going to state the obvious:

    When an advertiser buys time on a network program, they're trying to "buy eyeballs". The networks charge a rate based on the ratings, which is a statistic of approximately how many people are watching.

    However, it's not accurate as people get up, go to the bathroom, grab a snack, change the channel, etc, or if taping the show (which Nielsen accounts for) people fast forward through the commercials. The notion that you're required to watch the commercials is offensive and ridiculous.

    Now I can see why the ability to skip commercials might be frightening to networks, but it's nothing new for the reasons I've described above. The worst that can happen is that there's no money to be made in traditional commercials, so advertisers are forced to pay for product placement. For example, instead of a 30 second add with a poorly written, poorly sung "Diet Coke" commercial, maybe Jennifer Aniston drinks a Diet Coke and talks about how much she loves it on Friends. You know.. this is how advertising is still done in places.

    The big problem I have with Hollywood also is the notion that SonicBlue should be FORCED to collect usage statistics. It's nobody's business that I watched Game 1 of the Stanley Cup Playoffs (go Red Wings) unless I want it to be, meaning I agree to fill out one of those stupid Nielsen books or otherwise agree to be a Nielsen Household.

    And this should be a lesson: When your current business model is out of date, CHANGE THE MODEL. Too often big corporations try to legislate profits rather then be innovative.

    1. Re:Why it's not theft.. by kindbud · · Score: 5, Interesting

      When an advertiser buys time on a network program, they're trying to "buy eyeballs". The networks charge a rate based on the ratings, which is a statistic of approximately how many people are watching.

      Perhaps they are really afraid that advertisers will discover that the networks have been selling them something that they don't actually own and therefore cannot legally sell.

      --
      Edith Keeler Must Die
    2. Re:Why it's not theft.. by mpe · · Score: 2

      And this should be a lesson: When your current business model is out of date, CHANGE THE MODEL.

      This is something too many corporate entities just don't get.

      Too often big corporations try to legislate profits rather then be innovative.

      The likes of the RIAA and MPAA apparently see "buying" legislation to be and easier and cheaper option...
      There are also commercial entities, which whilst they can't actually buy laws, appear to think that there should be laws forcing their customers to make their business work. The I-Opener and Cue:Cat: spring to mind as recent examples.

  22. TiVO by aluminumcube · · Score: 5, Interesting

    I was just wondering, but how is it that TiVO seems not to acquire the wrath of the MPAA and television studios?
    They have a fast forward feature, but unlike ReplayTV, they don't have an instant 30 second skip button. Does that make all the difference?

    1. Re:TiVo by GregGardner · · Score: 3, Informative

      1. The latest ReplayTV (4000+) has a Commercial Skip feature. This isn't a 30-second skip button, this is a "hit this button and we will automatically skip every commercial" button.

      2. TiVo does have a 30-second skip button, it just isn't enabled by default. See the TiVo FAQ for more info.

      3. The 3 major networks (NBC, CBS and ABC/Disney) and TV/Movie content providers such as AOL/Time Warner are investors in TiVo. You don't usually go around suing people you have already given large amounts of money to.

    2. Re:TiVO by milo_Gwalthny · · Score: 2

      Check the shareholder lists. From their proxy:

      "[Greater than] 5% shareholders:
      America Online, Inc. 14.3 %
      National Broadcasting Company, Inc 8.5 %
      DIRECTV, Inc. (10) 7.4 %
      Sony Corporation of America 5.5 %"

      (I have dropped some info here for space purposes.)

      Hard for the media companies to sue when three of the biggest are four of the five largest shareholders. Better to sue the competition.

      --
      Milo
    3. Re:TiVO by SmittyTheBold · · Score: 2

      I think it's no so much that they don't want to fight those TiVo features...they're just testing the legal waters. If they fight the ReplayTV and win, they have an improved chance of winning again. If they fight TiVo and lose, there goes their chance to win against SonicBlue. Since the ReplayTV box is the "worst offender" in their eyes, it seems the logical one to go after first. It should be the easiest to win/hardest to lose because of a few specific stances SonicBlue has taken thet TiVO has not.

      --
      ± 29 dB
  23. candyass by Ender+Ryan · · Score: 3, Insightful
    Are you really such a candyass that you value your T.V. programming more than you value the right to do as you please in the privacy of your own home?

    I sure hope not.

    --
    Sticking feathers up your butt does not make you a chicken - Tyler Durden
  24. we're not all crooks, y'know by Alien54 · · Score: 2
    This makes some good sense. unfortunately, with the hollywood types and lawyers, anything can be twisted around to make something a crime.

    I can see someone deciding to make all TV shows, as presented by the networks, complete with commercials, as a separate copyrightable object. This would mean that no one could skip the commercials.

    But this would lead to other copyright issues with the show's producers, and with the advertising agencies, especially when they went into syndication.

    all of which is sheer madness, but that never stopped anyone before. (nb - link to another example of marketing mayhem)

    --
    "It is a greater offense to steal men's labor, than their clothes"
    1. Re:we're not all crooks, y'know by kindbud · · Score: 2

      I can see someone deciding to make all TV shows, as presented by the networks, complete with commercials, as a separate copyrightable object. This would mean that no one could skip the commercials.

      Oh yeah? If a book is copyrighted, am I required by law to read every chapter, in the order presented? If I buy a magazine, am I required to read all the ads? The entire magazine issue is copyrighted as work unto itself. How is this any different if the entire half-hour of a sitcom including all commercials, is copyrighted as a unit?

      Holding a copyright has never given the author the right to dictate to me how and in what order I consume his work, or what portions of it I choose to experience.

      --
      Edith Keeler Must Die
    2. Re:we're not all crooks, y'know by antibryce · · Score: 2
      I can see someone deciding to make all TV shows, as presented by the networks, complete with commercials, as a separate copyrightable object. This would mean that no one could skip the commercials.


      While I understand what you mean by this post, it's important to note that making the entire show (including commercials) one copyrighted object would NOT mean you couldn't skip commercials. If I buy a movie and decide a part is boring, I can fast forward through the boring part without violating any copyright laws. Nor does it remove that boring part from the movie itself. If it did that there would be many more "phantom edits" of TPM floating around :)


      But seriously, can you imagine the implications of violating copyright law by refusing to view something?

    3. Re:we're not all crooks, y'know by st0rmshad0w · · Score: 2

      "I can see someone deciding to make all TV shows, as presented by the networks, complete with commercials, as a separate copyrightable object. This would mean that no one could skip the commercials."

      So? Every book I've ever purchased was a completely copyrighted item, but that still doesn't make it illegal to skip pages.

      I find it _highly_ offensive that the network boneheads not only think its theft if I choose not to watch a commercial, but some are soon going to add more commercial time by not airing the credits of the programs! I could give a damn about ads. If I need something I'll find out all about what I'm looking for on my own.

  25. Quick clarification/recap by Erasmus+Darwin · · Score: 5, Informative
    The EFF summary fails to make it clear that we're talking about a feature the automatically and completely skips ads -- no user intervention required, no fast-forwarding shown on the screen. That's why it's just the ReplayTV 4000 that's receiving all the extra flak (versus Tivos, other ReplayTV units, and other PVRs). It's essentially commercial removal rather than commercial skipping.

    So we're talking about something that means that no matter how clever, relevant, and eye-catching an ad is, the user still won't stop and rewind to check it out since they didn't even receive the briefest of notification.

    Anyway, this issue may or may not affect your opinion on the ReplayTV unit's acceptability, but it's worth keeping in mind as to why people are singling out this unit. (There's also the other controversial feature of built-in capability to share files, which the networks aren't happy about, either.)

    1. Re:Quick clarification/recap by jtl · · Score: 3, Informative

      The commercials are recorded, they're available for playback if the user chooses.

      User intervention *is* required -- the user has to either 1. set the default to be 'commercial advance on', 2. set the checkbox for 'commercial advance' on the play menu, or 3. push the 'commercial advance toggle' button on the remote control.

      There is on-screen notice when a commercial block is skipped; depending on timing, there's also up to 1/2 second of commercial shown at both the beginning and end of the block.

    2. Re:Quick clarification/recap by subsolar2 · · Score: 2
      The idea of the automatic Commercial skip is nothing new. I know somebody that worked at Magnavox during the 80s and apparently they were working on adding such a feature to their VCRs.

      They were looking at the black level, information during the vertical retrace period, and the sound level (commercials are louder than regular programs). When it would detect a commercial it would stop rewind the tape and wait a period of time before it started recording again. If it started recording again and the signature was still there it would repeat the process.

      He was not sure as to why the feature never made it to market. His opinion was that it was just difficult to get it work consistently with the technology of the day.

      - subsolar

    3. Re:Quick clarification/recap by Erasmus+Darwin · · Score: 2
      "the word "skipping" implies a complete lack of interaction with the thing being skipped"

      It may imply that, but that hasn't stopped several Slashdot readers from confusing this form of automatic commercial skipping with the regular notion of fast-forwarding on a VCR or non-ReplayTV 4000 PVR. Besides, even your examples of skipping require the user to make a conscious decision to skip the material versus the ReplayTV 4000's autonomous/preprogrammed ad skipping.

    4. Re:Quick clarification/recap by ninewands · · Score: 2

      It's essentially commercial removal rather than commercial skipping.

      ... and your point is?

      The truth of the matter is that the audience is not the *caster's customer. The *caster's CUSTOMER is the advertiser. The customer buys the product from the *casters. The product is the opportunity to present his message to the audience (me). The fact that the product is *presented* carries no guarantee or warranty that it will actually be watched!

      A small portion of the revenue from that sale is used to develop content which is offered to the audience as bait to generate ratings which, in turn, determine the value of the product in the media marketplace.

      The content is a mere byproduct of the sale transaction between the *caster and their customer. The only reason it is sent into my home is to serve as bait to entice me to watch the id10t box. There is no privity of contract between me and the *caster, therefore, there is NOTHING in this transaction that obligates me to watch the advertising on TV.

      <sarcasm>
      An analogous transaction would be the act of me buying a box of worms from a bait shop. Do you think for one minute that the purchase obligates a fish to bite my hook???
      </sarcasm>

      <RANT>
      Theft my ASS! The ONLY thing that Kellner's remarks have shown me is that I now have a VERY good reason to NEVER watch TNT again.
      </rant>

    5. Re:Quick clarification/recap by seaan · · Score: 2
      Yes, Replay does try to automatically skip commercials (claim about 90% success rate). The same feature is available on VCRs too, look at the JVC line for just one example. I have not seen Hollywood going after JVC.

      PS: There is one difference, the skip is not instant on a VCR. The picture is frozen, and the you can hear the tape fast forwarding.

    6. Re:Quick clarification/recap by subsolar2 · · Score: 2
      Yeah the commercial density seems to be getting higher and higher ... it almost seems sometimes like there are more commercials than show.

      Frankly it would be a feature I would love in a VCR. Of course there are times I would like the opposite feature ... so I can record the CDW "Fred" commercials.

      - subsolar

    7. Re:Quick clarification/recap by Erasmus+Darwin · · Score: 2
      "There is one difference, the skip is not instant on a VCR."

      There's another difference in that it's much less practical to use a VCR as a ubiquitous recording device. You've got limitations relating to programability, capacity, and access.

      When I got my Tivo, I went from recording a show every 6+ months (on the odd occasion that I wasn't home when something I really wanted to watch was on) to recording everything. Even shows that I don't always watch get recorded, just because it's so damn easy.

    8. Re:Quick clarification/recap by Alsee · · Score: 2

      it doesn't keep me from feeling pissed off when my worm is stolen.

      Yep, the fish is a thief.
      Or should I say "the fish is a pirate".
      To combat rampant piracy the federal government must mandate that all fish contain an approved mouth structure that makes it impossible to eat a worm without swallowing the hook.

      Anything else would be a violation of the contract between you and the fish. If you aren't guarenteed to catch the fish then you obviously aren't going to throw as many worms into the lake. Having more worms thrown into the lake is in the fishes' best interest. Therefore the law mandating less functional mouths on fish would is good for the fish.

      P.S.
      If the less functional mouths happen to make it harder for fish to excercise their "fair use" rights of eating food in the public domain, well that's a good thing too. Any "free meals" the fish eats in the public domain contribute nothing to the economy. When the fish become starved for food it will just motivate fishermen to throw more worms into the lake. The more worms people throw into the lake the better the economy, and the better for the fish.

      Remember, the best way to fight terrorism is with a strong economy. We must protect the children.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  26. Browsing.... by imta11 · · Score: 2, Funny

    Is browsing at +3 violating a contract with other slashdot users?

  27. What Copyright? by Twench · · Score: 4, Insightful

    My question is what copyright is being violated? The industry is upset that their revenue model is being circumvented by this product, but what EXACT copyright is bein violated and how? It's the same argument as "skipping commercials is theft". Am I a thief if I get up to go to the bathroom? Am I a thief if I fast forward through a commercial using a VCR? Hollywood is scared that they won't be able to make money the same way and they want the government to make laws to guarantee that revenue stream. No matter how they try to hide it by using phrases like theft and copyright violation, in the end that is their only argument: "We can't make money the same way if people use this product". That is not the government's place.

    --
    There are 10 kinds of people in the world: Those who understand binary and those who don't
    1. Re:What Copyright? by pjrc · · Score: 2
      Now I'd like to see Craig and the other four win... even though I don't watch TV, but it's not too hard to envision the broadcast side. Well, maybe it is, (or perhaps the few pro-broadcast "devil's advocate" posts are mod'd to -1??) Well, at the risk of a minor karma loss, here goes.

      ... but what EXACT copyright is bein violated and how?

      The television broadcast, shows and commercials are certainly copyrighted. Since the early 90s, all works of authorship are automatically copyrighted unless the author declares the work to be in the public domain. The aggreate of the show with commercials inserted is also probably a subject of copyright. That is exactly what is copyright might be violated (wether it is a voilation of not is up to the courts, not mere mortals like you and me, regardless of how strong our opinions may be, expressed here on slashdot or elsewhere).

      According to copyright law, the copyright holder has several exclusive rights. The ones that might be violated here are:

      1. Right to prepare derivative works
      2. Right to distribute copies

      #1, the exclusive right to prepare derivative works is quite a gray area. The Replay4000 apparantly has the ability to automatically detect commercials and prevent them from being recorded. Personally, I think that's a great feature (which I would certain use, except that I don't watch TV).

      In the case of a VCR, the broadcast is recorded to the videotape without any modification. Commercial skipping happens during playback, but the copy (which was fair use) is an exact copy of the original. But if the recorder analyzes the picture in real time and automatically alters it, maybe that's enough to be considered a "derivative work".

      #2, the exclusive right to distribute copies of the work is also a point of contention. The Replay4000 has a file sharing feature, where copies of the broadcast (presumably originals OR modified copies that might be derivitive works) can be transfered to 15 other Replay4000 owners via broadband internet connections. This file sharing certainly is distributing copies, so the only hope for it to be legal is if it's a fair use

      There are four factors for fair-use (decided on a case by case basis by courts):

      1. purpose and character of use (educational, non-profit, commercial)
      2. nature of the copyrighted material (artisitic vs informational)
      3. amount of the work copied
      4. effect on value and potential market for the author

      In terms of the fair use criteria, #1 and #4 are a mixed blessing for Replay4000 users. Sharing is almost always non-profit, but usually for entertainment rather than eductional purposes (yeah, some shows are eductional, but to really be for educational purposes you'd be talking about copies for students at a school). #4 is also middle ground... a small number of copies to friends has a small impact on the market (though the studios will argue that the derivitive works worsens the market for royalties) and the broadcasters will claim the market for "premium" channels is dimished if users distribute certain key shows to their friends who don't susscribe to those channels.

      #2 and #3 really work against the Replay4000. The material is "artisitic" (neglecting the overall lack of substance and quality of TV... at least when my girlfriend made me sit through a "survivor" episode a couple months ago). The copies are the whole thing (#3).

      One final thing to keep in mind, which seems to be easy to forget while reading all these "ought to be" slashdot comments, is that fair use is decided on a case-by-case basis by courts. The famous Sony vs Universal case (VCR is fair-use) was decided by a 5/4 vote. Very close, and the VCR of the mid 80's required the user to press FF to "skip" a commercial, instead of making a modified recoding (derivative work) automatically. That 80's VCR allowed "swapping", but by physically transporting tapes instead of just pressing a couple buttons (think "subjective opinion of a judge on the impact for the market for or upon the value of the copyrighted work).

      I personally hope the Replay4000 and similar devices are ruled to a legal fair use. But saying "it's exactly like a VCR" is a stretch... and the VCR case from the 80's was a 5/4 split of the high court!

  28. What about calls of nature? by HopeOS · · Score: 3, Interesting
    At least the networks were thoughtful enough to make a provision for you to use the restroom...
    In an interview with [INSIDE] Magazine, Turner Broadcasting CEO Jamie Kellner voiced this opinion on the issue: "[T]he ad skips . . .. It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming." When prompted, Kellner did admit that "there's a certain amount of tolerance for going to the bathroom."
    The problem lies with using vague wording like "a certain amount," and it is for that reason that a proactive lawsuit is necessary to define exactly how long is too long. The downside is that if the networks win, they may even be able to show a breach of contract and be awarded damages for each minute you're gone. Could provisions be made for people who are actually ill? Only in a court of law can the fine points of contracts really be resolved.

    Add that's the real danger of using contracts for this type of relationship. Unfortunately, I cannot seem to find my copy to check the specifics, but I suggest you all re-read the relevent sections. I wonder if I can request a copy from Turner?

    -Hope
    1. Re:What about calls of nature? by Kintanon · · Score: 5, Insightful

      Contract? What contract? I didn't sign any contract with anyone.... I never even SAW a contract. I think that if I were going to sign a contract that involved my telivision service I would certainly demand that I get ONLY the channels I want. And pay for nothing else. And I would demand that commercials be between the shows only so as not to mess up my continuity, and that no single commerical could exceed 20 seconds, and no block of comercials could exceed 3 minutes.
      I would sign that contract.

      Kintanon

      --
      Check out JoshJitsu.info for Brazilian Ji
    2. Re:What about calls of nature? by daveed · · Score: 2, Informative

      Unfortunately a contract can be made without signing a bit of paper. That is not the definition of a contract.

      A contract can be made by word of mouth, by the shaking of a hand....

      David

    3. Re:What about calls of nature? by southpolesammy · · Score: 2

      Sounds like PBS to me...

      --
      Rule #1 -- Politics always trumps technology.
    4. Re:What about calls of nature? by manyoso · · Score: 2

      Then again, WHERE IS THE CONTRACT? I never shook a hand or spoke with anyone about my obligation to watch commercials.

    5. Re:What about calls of nature? by fazzumar · · Score: 2

      I loved the bathroom line in that article.

      I don't know about everyone else, but I never agreed to watch the commercials of my favorite programs. I read my cable contract and it only mentions that I agree to pay for the services rendered and there are stipulations about late fees and such.

      My favorite things to do during commercials:
      &nbsp Fast Foward on the VCR
      &nbsp Get snacks from the kitchen
      &nbsp Web browse
      &nbsp Work on configuring my Linux box
      &nbsp Answer the phone
      &nbsp Sex (Better make it quick hon, show'll be back on in 2 minutes)

    6. Re:What about calls of nature? by Amazing+Quantum+Man · · Score: 2

      Let's see... I go to the Fred's neighborhood garage sale. I buy his old 19" TV.

      I plug it into the wall, and connect the TV's built-in rabbit-ears to the ANT-IN terminals.

      I turn it on, switch to Channel 4, and by golly, "Friends" is right there on my screen.

      Where and how did I make a contract with anyone?

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  29. Re:First thing, let's kill all the lawyers by eikonoklastes · · Score: 2, Funny

    I've seen some very small lawyers PASS some very large stones.

  30. Publicity stunt? by axlrosen · · Score: 2

    My understanding is that the networks are suing SonicBlue because ReplayTV lets you easily upload shows (with their commercials deleted) to lots of other people. And, this EFF lawsuit has nothing to do with that lawsuit. Instead, they heard an industry executive say that commercial skipping as "theft", even without the uploading, so now they're pre-emptively suing to establish that this is legal, even though no company has actually tried to stop the commercial-skipping feature.

    So, one media exec says something questionable, and the EFF decides to sue over this? Isn't that a little excessive? Does this sound more like publicity for the EFF (and maybe the plaintiffs) rather than something really worthwhile?

    1. Re:Publicity stunt? by kindbud · · Score: 2

      Publicity for this issue is not a bad thing. That is a major purpose of the EFF, and is part of their mission statements.

      You have to admit, the line about "we have a certain tolerance for bathroom breaks" is rather damning and needs to be played up.

      --
      Edith Keeler Must Die
    2. Re:Publicity stunt? by jimmcq · · Score: 2

      My understanding is that the networks are suing SonicBlue because ReplayTV lets you easily upload shows (with their commercials deleted) to lots of other people

      That's not quite correct. It does allow to send shows to others, and it does allow you to skip commercials while you view a recording... but it does not allow you to delete commercials, and it does not allow you to send an editted program to someone else (editting isn't even possible).

      So, if you do send a show it still has the commercials included, but they may skip them while viewing it if they wish.

    3. Re:Publicity stunt? by axlrosen · · Score: 2

      For the plaintiffs to win their suit against SB, they have to prove contributory copyright infringement on SB's part; to prove that, they have to prove direct infringement on SB's customers' part. The plaintiffs repeatedly refer to R4k users as copyright infringers in both the court filings and, yes, the media.

      Right - the lawsuit against SonicBlue says that the customers are direct infringers because they're illegally sharing shows, not because they're skipping commercials.

      Trying to prove that commercial-skipping by itself is illegal would be impossible, I think. My interpretation is that this was just an exec who was running off at the mouth, and said something silly just to make a point, and everyone knows would it never stand up in court, so it'll never actually go to court, but the EFF is pouncing on it as if it were real, just to get some publicity.

  31. Pop Up Ads by xSterbenx · · Score: 3, Interesting

    So, if the TV giants win, could this apply to pop-up ads? I mean, if i go to a website that supports itself with ads, and I have a program (or setting) that prevents me from seeing them, would that be against the law?

  32. Precedents may not be good... by sphealey · · Score: 4, Insightful
    I am afraid the precedents may not be good on this one. Parents have sued school districts in an attempt to have their children excused from watching Channel One. Channel One, you may recall, provided free video equipment and news feeds to school districts in exchange for students being forced to watch certain amounts of commercials per day. Parents objected on the grounds that the government's coercive power should not be used to force children to watch commercials.

    As far as I am aware, the parents lost all of these lawsuits. Courts held that government did in fact have the power to force (pre-voting) citizens to watch commericals.

    sPh

  33. Theft? by nochops · · Score: 5, Funny

    Skipping the commercials is theft?

    I guess if they can FORCE us to watch their commercials, then they don't have to be bothered with developing better, more captivating ways to get people to WANT to watch their commercials, and ultimately buy their products. Why don't they just skip the millions they spend in post-production of the commercials, and show a simple white background, with a huge black font, and static text like:

    BUY CELINE DION CDS

    for 30 seconds. I mean, if they can FORCE you to watch it, why spend all that extra dough trying to make WANT to watch it?

    I can just hear it now:

    "You veel vatch dees commercials, and LIKE THEM!"
    "You veel go out and buy de Celine Dion CDs!"

    I guess they're logic is: "We made a commercial, so if you don't like it enough to watch it, something must be wrong with you."

    I thought the whole idea of advertising was to make the product look appealing, so that people want to buy it. If people dont want to watch your commercial, then something's wrong with the commercial, not the people watching it. That's why I like websites like adcritic.com. you can (could) go there and watch the really creative, entertaining, and captivating commercials.

    --
    "A terrorist is someone who has a bomb but doesn't have an air force." -William Blum
    1. Re:Theft? by gnovos · · Score: 2

      Even better, make it blink.

      --
      "Your superior intellect is no match for our puny weapons!"
    2. Re:Theft? by NeuroManson · · Score: 2

      Don't they already do that, with the networks that have the black bar on the bottom of the screen, advertising different shows and squashing part of the screen (TNN and Oxygen networks come to mind), not to mention whenever they squash the end credits of shows and movies to the side so you can no longer read the credits (there's something patently illegal in that as well, robbing the folks who made the show of their screen credits, not to mention valuable copyright information, which aids and abets in the copying they constantly decry... An illegible copyright notice basically makes the copyright info invalid), while they run ads for other shows on the side?

      Makes me flash back on the SNL sketch where they were making fun of the onscreen bugs, "Lets put a picture of the Terminator up on the screen, just because it looks cool!"...

      --
      Just because you can mod me down, doesn't mean you're right. Shoes for industry!
  34. Re:This oughta be good by ArsonSmith · · Score: 2

    I just spit my dew all over my keyboard.

    You have the funniest sarcasm around.

    sorry I couldn't help my self

    --
    Paying taxes to buy civilization is like paying a hooker to buy love.
  35. No ads, no pay subscriptions, no tv by silversurf · · Score: 4, Insightful

    No one wants ads (I don't)
    No one wants to pay for programming (although we do anyway to some extent, cable, hbo, etc.)
    No one wants adverts plugged in the background
    and No one wants to pay for public tv

    So where does that leave us? While I fundamentally agree that it is my choice to watch ads or not while at home, I also understand that economics and the free market play a role here. I cannot expect that someone is going to produce or air a TV show without getting anything in return for it. That's just not reasonable. Now if we don't want commercials, then we'd better start supporting our publicly funded media, because they're only ones who do that (and they're so underfunded they can't seem to get away from sponsors anyway). Otherwise, we're stuck with ads, because there is no other business model for media content except to sell ads (either in the program or between segments) or to sell the programming via subscription.

    What further frustrates me, are the posts where people are declaring that these big media co's need to update their antiquated business model; To what, I ask? How should they update it? and where else are they going to get their revenue?

    It's the same thing with the music industry. We like our nice sounding CD's and many people enjoy the big concerts and personalities developed and paid for by these entertainment co's, but everyone's complaining that they're trying to make a buck. Sheesh, people, do you realize how much it costs to pay the artists (who don't get enough from records anyway), make that nice sounding record, and put on a concert...

    Now, I'm not saying that the media co's and their strong arm legal tatics don't reek of misconduct or that these companies don't need to adapt their methods for selling and capturing the marketplace somewhat, but I have to side with them in some ways because they are the ones getting that shaft at both ends financially (and don't give me that "they're so rich it doens't matter" crap, this is capitalism, not charity).

    They have a right to be pissed that their ads are getting skipped, because what happens next is that advertisers start saying "well 30% of the viewers of your shows skipped our ad, so we want to 30% credit back" or in the future they force a cheaper rate. Which in turn impacts profits, which then forces the studio to limit what they make, thus impacting selection for the consumer. Or even worse, forcing production companies and studios out of business so that it then narrows who is producing content. Which as we all know would suck.

    -s

    1. Re:No ads, no pay subscriptions, no tv by stubear · · Score: 2

      Some programmers do make lots of money. You're trying to compare apples to oranges though. If you want to compare Nomar Garciaparra or The Rolling Stones to a programmer, try John Carmack. If you want to compare yourself to sports players or musicians try the minor leage players and the bands that play in the more prominent urban clubs (Mama Kin's, though it's now closed, comes to mind). Keep things in perspective. Many artists and athletes work a second job to be able to support themselves and their families.

    2. Re:No ads, no pay subscriptions, no tv by arkanes · · Score: 2

      Basically, I don't care. One of two things will happen: Either, a, people will prove to like TV enough that some enterprising person will find a buisness model for it (maybe all the good producers/script writers/actors will start working for PBS, out of the love of thier craft?) and TV will continue more or less untouched, but with less commercials (or different ones), or b) Everybody will stop watching TV, the industry will die, and we'll move on to something else. Neither one of these is any sort of earth-shaking problem that we should regulate against. In both cases, it's the market and the consumers making choices, which is how it should be. Either there is a market there, or there isn't. They can be pissed all they want, tough crap. I'm pissed that the dot-com crash (another buisness model built on incorrect and failing assumptions) makes it hard for me to have high-paying, easy work, but I'd never lobby for a law demanding, say, minimum 6-figure salaries for IT workers.

    3. Re:No ads, no pay subscriptions, no tv by autechre · · Score: 2


      I don't care what they do. I don't buy their music; I haven't liked anything that's come out on Sony records this year, and the only things on Capitol I've liked have been Ed Harcourt, Badly Drawn Boy, and Gorillaz. And two of those were actually released by smaller labels that are just owned by Capitol. Everything else I've listened to has been from small, non-RIAA organisations.

      As for the television and movie industry...gak. When I was a teenager, I used to go see a movie about every 2 weeks, and sometimes more often. This year, I might have seen 4. Now, some of that is avoidance because of all the crap they've been up to, but it's also because I haven't been interested in any of them. Am I worried about them not being able to waste millions on a live-action version of Scooby Doo or the next action movie? Not really.

      I watch 4 TV channels: FoodTV, Comedy Central, Sci-fi, and Toonami. Many of the commercials on those networks are "house ads". And yes, I switch between them or go get a drink during commercials.

      The advertising on FoodTV (the bit that isn't house ads) is not bad; a lot of it is actually related to food. Go figure! In fact, between these 4 channels, I haven't seen ads for "feminine products" for a very long time. Maybe more targeted channels are the answer; it seems to be working for these guys. Sci-fi started out with "Every movie we can buy for $20 or less apiece", and now they're producing their own content (much of which is of debatable quality, but hey). I think that channels like this will continue to do well, and I'm not sure I'd miss networks that are full of biased news and sitcom drivel.

      If I could, would I pay for just these 4 channels? Absolutely; maybe even half as much as they want to charge me for the other 50 channels I don't watch.

      --
      WMBC freeform/independent online radio.
    4. Re:No ads, no pay subscriptions, no tv by fishbowl · · Score: 2


      >No one wants ads

      Past a certain threshold, ads are just lost in the noise of other ads. I suspect even the advertisers don't like this.

      >No one wants to pay for programming

      I'm sure if the programming was of a certain quality AND you could figure out a way to charge for it, people would be happy to pay. Possibly not to the kinds of margins that broadcasters enjoy under the current model, but enough to keep the industry alive.

      >No one wants adverts plugged in the background

      That's been there since before the "commercial break."

      >No one wants to pay for public tv

      But we do! Public TV stations act like they barely make it, but that's only because they have to compete just to save their channel from being taken over by a "church" or other syndicate.

      >So where does that leave us?

      Hopefully in the post-television era.

      It would not bother me if a television set became an anachronism, a quaint thing of the previous century that a few people have for nostalgic purposes. Maybe keep it in the room with the victrola.

      What is the aggregate amount of time spent by Americans watching television over the period of a year?

      Would 10e10 hours be an overestimate?

      In the big picture, does "what we do" amount to sleep and watch tv? Does anybody else see this as a tragedy on a monumental scale?

      --
      -fb Everything not expressly forbidden is now mandatory.
    5. Re:No ads, no pay subscriptions, no tv by evilviper · · Score: 2

      Actually, they need to downgrade their business model. It wasn't too long ago that commercials were entertaining, few, and far between. Now, there's a ton of them, even during a show (FYI I won't watch any channel with disruptive ads. Just a handful more channels adapting over to this method and I won't be paying for Cable TV anymore.)

      Now, the commercials are mindless, appeal to the lowest of instincts to get your attention (why do all skin-cream commercials show a woman's nearly bare ass, anyhow?) I'm basically boycotting NBC because I refuse to be subjected to the Fear Factor commercials where someone does nude cart wheels, or bites into a bug that squirts at the camera. I refuse to be subjected to anything I don't want to be subjected to, and commercial skip or something similiar is actually going to get me watching more ads than I do now.

      In case I haven't made my point clear enough... IT'S DAMN T.V.. IT'S UP TO THEM TO MAKE MONEY, NOT ME. IF CONSUMERS ARE SKIPPING THROUGH THE 5 MINUTE COMMERCIAL BRAKES, MAKE THE COMMERCIALS SHORTER, OR IF THEY ARE TOO BRAIN DEAD TO FIGURE IT OUT, MOVE TO THE FILM INDUSTRY! AS PEOPLE HAVE SAID, WE NEVER SIGNED AN AGREEMENT TO WATCH COMMERCIALS, IT'S ALWAYS BEEN OUR CHOICE. NOW, THEY'RE USING TECHNOLOGY AS AN EXCUSE TO ELIMINATE THAT CHOICE WHICH HAS FORCED THEM NOT TO BOMBARD US WITH TERRIBLE COMMERCIALS, YET!

      Most of the problems we have today are purely due to the (what we often call) the stupid & greedy theory. Investors that have no clue are making decisions based on one-sided profit-charts. They could care less about the people, and in any industry that deals directly with consumers, that's a criminal act that deserves to put them out of business.

      Do you think they need 10 minutes of commercials to say in business? Or do you think they could make profit, and have a very loyal viewer base if they had shorter commercial brakes, and fewer of them?

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  36. Some commercials deserve not to be skipped... by Akardam · · Score: 2

    For example, the new Pepsi commercial where Brittany Spears gets the crap beat out of her by Austin Powers.

    Finally, someone has done something that we all have been just drooling to see! Thanks, Pepsi!

  37. Once and for all... by GungaDan · · Score: 5, Funny
    It's time-shifting, with an "f"

    --
    Eloi are stupid, throw morlocks at them!
  38. Great lawsuit by Animats · · Score: 3, Interesting
    This is the SonicBlue suit backfiring. That attempt by the studios to get SonicBlue to spy on its users is the basis for this suit. That, plus the accusations of "theft" for skipping commercials, created a valid reason for a lawsuit.

    That spying attempt is going to go down in history as one of the dumbest moves in the history of customer relations.

  39. Commercials are a necessity. by jukal · · Score: 3, Insightful

    Why on earth do you think you are paying $42 (or even $ zero) for your entertainment instead of $84? Because the entertainment companies thought that it is easier to get the money from advertisers than you. If everyone decides to skip the commercials, then the audience ends up paying everything. When the audience ends up paying everything, there will be less audience that wants to pay for everything, and when there is less audience to pay for everything, the cost will be higher, and as result there will be even less audience that wants to pay for everything, and as result the cost per individual will be higher, and there is even more who decide to not pay for everything, and as result...

    Did you get the point yet? Even though commercials suck, their existance is a natural result.

    1. Re:Commercials are a necessity. by geekoid · · Score: 2

      First of all, these thing are rarely an endless spiral like that.
      second of all, they will come up with another way for revenue.
      Third less TV will probably be a boon to society.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:Commercials are a necessity. by jimmcq · · Score: 4, Interesting

      If everyone decides to skip the commercials, then the audience ends up paying everything

      I think that would be just fine as long as I decide which networks I pay and which ones I don't.

      I never asked ABC/CBS/NBC/etc. to broadcast their crap into the sky... but I am more than willing to pay HBO for their content (which has never included advertising).

    3. Re:Commercials are a necessity. by stubear · · Score: 4, Funny

      If companies didn't market their products there would be no product awareness by the consumer and they wouldn't know to buy the product.

    4. Re:Commercials are a necessity. by 87C751 · · Score: 2, Insightful
      Oh, my gawd! You mean we might have to rely on word of mouth?

      </sarcasm>

      Claiming that advertising is the only method of promotion and publicity is naive at best.

      --
      Mail? Put "slashdot" in the subject to pass the spam filters.
  40. Your trolling powers are weak, old man. by Lendrick · · Score: 5, Funny

    By watching TV you are entering into a Hobbesian contract.

    Excellent use of obscure terminology. The phrase Hobbesian contract makes you appear smart, because most readers don't know what a Hobbesian contract is. (Namely, an agreement to obey an authority as long as said authority does its duty.)

    They agree to show a show, you agree to watch the commercials. It's a concept as old as the Magna Carta.

    Citing historical documents. Excellent.

    I can't wait until these self-delusional pirates are given the smackdown by a clueful judge.

    Here's where you lose me. A skilled troll would have omitted this sentence, or at least softened the wording a bit. Referring to people who want to skip commercials (at last count, almost everyone) as "self-delusional pirates" is an obvious attempt at ruffling feathers.

    One other note: you probably should have written a few paragraphs and explained your ridiculous opinion in more detail. It's far more effective to progressively piss people off than hit them with one insult four sentences into your post.

    Final Grade: C

    Keep at it. You'll get there eventually.

  41. And you must buy the products! by frovingslosh · · Score: 2, Interesting
    This concept has about as much validity as requiring viewers to actually go out and buy Pepsi, or Budwiser, or a new Oldsmobile, or the current flavor of Prozak because it was advertised on a show you watched. After all, if you don't buy the product then there's not much point in advertising it and paying for the show, is there? So clearly anyone who doesn't buy everything that was advertised is in just as much violation of this unsigned contract.

    Looking at it another way, if the commercial is for something I'm simply genetically not going to buy, say any of the vividly advertised female products while I'm male, am I contractually obligated to buy the product? If I'm not going to buy it, am I obligated to watch the commercial, and how is the sponsor harmed if I don't?

    Sponsors advertise because many people will watch the commercials. Heck, I've rewound a fast forwarded VHS tape many times when I noted that the commercial was something of interest. And some of those watchers will buy the product. But there is no obligation to do either, buy the product or watch the commercial. And calling those of us who go to the bathroom, grab a snack, or otherwise don't watch a commercial "thieves" is the real crime.

    --
    I'm an American. I love this country and the freedoms that we used to have.
  42. another good analogy by bokmann · · Score: 2

    When I go a concert and get a 'program', that program has a lot of ads for sponsors. Especially 'programs' like Playbill magazine that you get at classical concerts, broadway shows, etc. Is there an implicit contract that says I will read those ads?

    Is there an explicit contract when I buy time magazine to read all of their advertisements?

    -db

    1. Re:another good analogy by JordoCrouse · · Score: 3, Interesting

      then I go a concert and get a 'program', that program has a lot of ads for sponsors. Especially 'programs' like Playbill magazine that you get at classical concerts, broadway shows, etc. Is there an implicit contract that says I will read those ads?

      The important thing in all of these situations is ad exposure. Anyone who is buying advertising, anywhere, must hope that they will be exposed to enough people in order to offset the cost of the advertisment. The people selling the advertising space are hoping that they will get enough sales so that they can provide the product to the consumer at a lower cost (and hopefully increasing the number of consumers and increasing the amount of exposure...)

      So when you buy Time magazine, you are being exposed to the advertisments, and in exchange, Time is providing you with a product at a lower cost. It really doesn't matter if you personally are personally attracted by the ads, because even a 1% success rate should be enough to pay for the cost of the ad (especially with a readership like Time).

      The same thing happens with TV - you are given free television, in exchange for exposure to some number of advertisments. Once again, it doesn't matter if you get up and eat a snack during the commercial, because with a big enough viewership, even 1% success rate would enough additional revenue to make the ad pay.

      So say that today, 40% of all people watching a given show end up watching at least 3 commercials during a 30 minute span (the others are off doing something else). So, say during a show lke ER (assuming 10 million viewers), that would be 4,000,000 people watching an ad, and assuming a 1% success rate, each ad would generate 40,000 sales (my numbers might be wrong, but I'm a geek, dammit, not a marketer).

      So then, move forward 5 years, when (almost) everyone has a Tivo / ReplayTV unit. Now, the networks would be able to only assume a 10% watch rate during the commercials, which would only be 1,000,000 people. Still alot, but they are now only generating 10,000 sales per viewing. Now eventually, the number of people watching would drop low enough that advertising would become unprofitable, and free TV would cease to exist.

      Thus the idiotic quotes from our friends at Fox. Will they see a decrease in advertising revenue? Yes. Is it stealing? No.

      If they really cared, they would research new ways to generate revenue, instead it is much eaiser to bitch and complain to the government that technology is hurting them, than it is to attempt to generate new revenue models.

      --
      Do you have Linux and a DotPal? Click here now!
    2. Re:another good analogy by mpe · · Score: 2

      When I go a concert and get a 'program', that program has a lot of ads for sponsors. Especially 'programs' like Playbill magazine that you get at classical concerts, broadway shows, etc. Is there an implicit contract that says I will read those ads?

      How about bill boards? That could be very interesting with traffic cops. They could either book people for not watching where they are driving or book them for not looking at the ad.

  43. Tivo helps fight theft! by bobKali · · Score: 2, Funny
    But with a Tivo you can pause the commercials while you go to the bathroom, and thereby fulfill your commercial-watching obligation ala the Turner watching contract (that I suppose appears on your television for the first 1/1000 of a second when you turn it on:
    "...by watching the programming on this television you [the viewer of said programming] agree and are bound to watch all commercials [paid advertising used to support the creative GEINUSES who bring you this high-quality content] and occasionally buy products from our sponsers [the people who buy our commercials] ...."
  44. Re:This oughta be good by Artifex · · Score: 2

    They agree to show a show, you agree to watch the commercials. It's a concept as old as the Magna Carta.

    Surely you are being sarcastic?

    I didn't enter any contract when I bought my TV or when I had cable, that stated that I agreed to watch anything. The cable contract essentially limited me to use within my own place and no resale of the material, but that was it. With open-air broadcasting, there is definitely no contract - the broadcasters are sending their material out into the public airwaves, and I certainly don't see a problem with collecting it for personal use any way I feel like it.

    The idea that advertisers on TV are buying eyeballs and have the right to be intrusive about what goes onto a machine I buy to collect the stream from the public airwaves is nonsense. Look at the print industries - advertisers buy space, but don't demand that you sit and read their ads, even though you paid for the paper or magazine.

    I can't wait until these self-delusional pirates are given the smackdown by a clueful judge.

    If someone made a machine that recognized and clipped the ad-only pages from newspapers or magazines and mulched them, do you think the advertisers would/should sue? Would they have a moral leg to stand on? Keep in mind that this is in the print industries, where you at least you generally pay for your own copy, and not the broadcast media, where it's just thrown out there.

    --
    Get off my launchpad!
  45. Re:Commercials are annoying. by dada21 · · Score: 3, Interesting

    I've been writing to broadcasters for years, asking them to offer the option of no-commercial television. With cable, it can be done. With digital TV it can be done. Broadcast a 30 minute TV show (giving me 8 minutes more on average of actual TV show material). If I pay for my portion of the show, they know I am watching, and they are getting paid directly. For those who don't pay, digitally squeeze the 30 minutes into 22 minutes (speeding up the show a bit, but most people wouldn't notice) and insert said commercials.

    I watch HBO TV shows for the simple fact that I pay for them, and there are no commercials. I would say screw public television in general, if not for my Tivo.

    The few shows on broadcast TV that I do watch, I would GLADLY pay for. I'd pay $1 a month to watch King of the Hill, even $2 a month if it meant keeping it alive. I'd pay $1 a month for the Simpsons, maybe even $3.

    Would everyone pay? Probably not. But you're paying for TV already in higher costs of goods sold. And if you don't watch TV, you're still paying.

    What good is that?

  46. Hey, it's not just Craig by sh00z · · Score: 2, Informative

    Infinitely cooler to me is that fact that one co-plaintiff is none other than Glenn Fleishman, author of the Furioso Font, recognizable to "Prisoner" fans everywhere as a clone of the "Albertus" font used in the classic TV show.

  47. Call ME a thief? That's SLANDER. See ya in COURT by crovira · · Score: 3, Insightful

    Actually, the position if the xxAAs is legally indefensible.

    They are basically calling YOU and ME thieves and saying that WE, by the very act of buying their products, can't be trusted to own them. (Okay, I don't own a TV and I don't go to movies, but its the principle of the thing.)

    Basically, somebody woke the fuck up and said "I am NOT a thief and you can't get away with calling me one."

    And Jack Valenti and Hillary Rosen CAN'T. They DESERVE to get SUED by everybody who'se intelligence they insulted.

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  48. Re:Commercials are annoying. by jukal · · Score: 2

    > With cable, it can be done. With digital TV it can be done

    Paying only for selected content in a way that everyone, or even majority of people don't face a too high technical barrier to use it? Yes, it can be done, but I believe it will take many years before it makes any sense for the majority of people living in developed countries. It does not happen overnight. For now, I still believe commercials are a necessity.

    And yes, there already exist setups in which you only pay for what you watch, but this is not what TV is about for majority of people living in today's world. It is reality only for slashdotters, and others who are not afraid to start using new things.

  49. As a plaintiff, I hope we win by eggboard · · Score: 2, Interesting

    I'm one of the plaintiffs in the suit. There is some risk for us and some inconvenience, but it's minor compared to the scale of the outcome if we win or if the "entertainment oligopoly" (as defined in the suit) backs down. I mean, I'm not a thief. I don't like being called a thief. And I'm willing to stand up to the bullies who are trying to take away a combination of constitutional and statutory rights and privileges. Copyright is a grant in the public interest; fair use allows a lot of leeway in individual private use of copyrighted materials.

    --
    Freelance tech journalist for the Economist, MIT Technology Review, Macworld, and others
  50. The networks created their own problem... by NanoGator · · Score: 4, Informative

    Ever notice that movies have FBI warnings at the beginning? Those warnings are a big clue that we're not supposed to copy movies and send them around. TV lacks these warnings, though. We have no reason to believe that there's anything illegal about capturing a show with Replay, for example, and sending it over a network to another user. You'd think at the very least they'd explicitly deny that, but they don't. They don't deny *anything* with TV.

    It is for this reason that I am extremely unhappy with the statement that the CEO Turner made about 'implied contracts'. It almost feels like entrapment. "We'll bombard ppl with commercials until they develop technology to circumvent them, then we'll sue them, then we can exercise even MORE power to cram more ads in there." Yah, I know that sounds ridiculous. I'm just expressing how this whole thing strikes me.

    --
    "Derp de derp."
    1. Re:The networks created their own problem... by NanoGator · · Score: 2

      "So if 7-11 doesn't put up a sign that says "don't steal--stealing is illegal," that's entrapment? "

      Bad example. Let me correct it for you:

      Ever see those charity things where they have a plate of candy with a donation jar. Leave a donation, take some candy. If you make a 1 cent donation and take two pieces of candy, are you stealing? If you get sued for 'breach of implied contract', is that entrapment?

      --
      "Derp de derp."
  51. Ironic by milo_Gwalthny · · Score: 2

    Is it ironic that if everyone gets a Replay4000 and sets commercial skipping to on, TV stations won't show commercials anymore (no money in it) so the technology of commercial skipping will be useless?

    Of course, the on-air stations won't show TV anymore (no money in that either), so maybe it's a moot point.

    I guess we could go to the model that the BBC would like to get away from - having the government charge a 'TV tax' to everyone with a TV. In fact, if the BBC manages to free itself from government dominance, maybe we can buy those antenna detection trucks they have to implement the tax here!

    --
    Milo
  52. Re:We need more of this by lawyamike · · Score: 2, Insightful

    Makes no difference, really. In a jury trial, the jurors would apply the applicable law -- the content of which is the more important aspect of this case -- to the facts of the dispute as they find them. The lawyers on either side still would compile, and the judge would approve, the charge given to jurors before deliberation, with the backstop that the judge could ignore a verdict that clearly is not accordance with that law. (In fact, most of the relevant facts may be established in other litigation, i.e., the suit by the content makers against Replay, without the need for independent findings here). Better to hope for a smart and tech-savvy judge than to wish for a jury.

  53. Thanks for the recap by Our+Man+In+Redmond · · Score: 2

    Next I expect spammers to sue the Unix software model to make filters and killfiles illegal.

    It may be time to up my EFF contributions.

    --
    Someone you trust is one of us.
    1. Re:Thanks for the recap by Amazing+Quantum+Man · · Score: 2

      Next I expect spammers to sue the Unix software model to make filters and killfiles illegal.

      Something close to that's already happened

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  54. Bathroom TV - all commercials, all the time by wytcld · · Score: 4, Funny

    Let's space shift and put the commercials in the bathroom. Just have a little flat screen and a speaker next to the toilet with a motion sensor, and then whatever commercials are associated with the programming you watch start scrolling when you enter the room. Put a pressure sensor on the toilet seat, and appropriately themed adverts could play as you sit down. Get one of those fancy Japanese toilets that perform instant stool analysis, feed that back to the sponsors to help them determine your medical and dietary needs and vices, and get hours of special bonus viewing! Install a proctoscope and get even more!
    ___

    --
    "with their freedom lost all virtue lose" - Milton
    1. Re:Bathroom TV - all commercials, all the time by BrookHarty · · Score: 2

      While im the bathroom reading a playboy, I really dont want to hear about yeast infections or feminine hygiene products.

      BTW good article on CmdTaco in CPU magazine. (another good bathroom read.

  55. Ad Value by Synn · · Score: 2

    You know I always wondered why television advertising was so lucrative when internet advertising bombed out.

    But all I know is that the only really sure thing is that people want to sell things, people want to buy things, and there will be money to be made in bringing the two together.

  56. Re:No ads, no pay subscriptions, no tv, not quite. by Aleatoric · · Score: 3, Insightful

    Just because you (and they) can't think of a business model to supplant their current one doesn't mean that the need to do so does not exist. The same difficulty has been present with every technological change in business history. Adapt or die has been the rule through history, and it is no less valid now.

    First, lets start with the fact that the underlying mechanism for determining viewership / advertising returns is flawed. The quasi statistical calculation that says, "here is how many people will be watching your commercial during program X" is less and less valid in the age of many channels and channel surfing, etc. Second, something like 50 or 60 percent of those watching aren't the target of the advertiser in the first place.

    Second, the advertisers are paying for their ad space based on those ephemeral numbers of viewers. And those numbers are provided (indirectly) by the content providers (via shams like the nielsons, etc.). I, as a viewer, am not at all obligated to make the effort to support their flawed business assumptions.

    Third, if they REALLY wanted me to watch their advertisements, they would produce advertisements that didn't have to evolve for 2 million years just to improve to the level of mind-numbingly stupid. I am not obligated to make myself physically ill in order to support their flawed business model.

    All that said, there are two ways (off the top of my head) that the providers can change their models to improve the current situtation. First is that they can take advantage of the ability for the viewer to set preferences in the PVR's (and the like) and use those preferences to target advertisements that, even if still stupider than a member of congress, would at least have the value of being of passing interest to the viewer.

    Second, they could embrace some form of the subscription plan. Channels like HBO and Showtime (as an example) manage to produce some seriously fine programming, both because they don't depend on advertising, and also because they aren't subject to the advertisers whims concerning content, etc.

    And they don't have a right to be pissed about ads being skipped, anymore than buggy whip manufacturers had a right to be pissed at the automobile (to use an oft repeated analogy).

    --

    Nunc Tutus Exitus Computarus.

  57. **** subject line **** by MsGeek · · Score: 2
    Actually it *was* product placement.

    Ralphs Supermarket here in Southern California had a generic line of groceries. They had blue stripes on the label and a very distinctive type face. In "Repo Man" they used the Ralphs generic stuff all over the place, including stuff like a can of "Food" and a six-pack of "Drink."

    After "Repo Man" Ralphs put out merchandising with their generic design. You could buy a "Mug." You could buy a "T-Shirt" and/or a "Cap." From what I understand they sold pretty well.

    Eventually Ralphs phased out generics along with just about everyone else. I think that Lucky was the last supermarket with generic products...yellow boxes with black writing on them. I think those went when Lucky was bought by Albertson's.

    Agreed: everyone should see "Repo Man" at least once. For the MPAA conscientious objector, here's a link to how to get a used copy on Half.Com

    --
    Knowledge is power. Knowledge shared is power multiplied.
    1. Re:**** subject line **** by Surt · · Score: 2

      Generics are alive and well. You can get them at almost every supermarket chain. They just have nicer packaging now because the cost for fancy packaging went way down. They don't say generic anymore, they are designed to look as much like the national brand as possible (to the point where there are a lot of lawsuits going on about theft of trademark and copyright violation.)

      I buy a fair amount of generics, as in many cases they cost 1/2 the national brand price for essentially identical product. Finding those cases where generics aren't equivalent kind of sucks, but otherwise they are usually a pretty good deal. I'm sure someone gets badly exploited in the process, but it isn't clear who.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    2. Re:**** subject line **** by fishbowl · · Score: 2

      >Generics are alive and well. You can get them at
      >almost every supermarket chain.

      I think it's very important to differentiate between "store brands" and the true "generic products" of the 80's. Wasn't there some sort of public support for generic food products? I don't think there was a "generic food company" per se, rather something like a tax incentive to help low to moderate income people make ends meet.

      --
      -fb Everything not expressly forbidden is now mandatory.
  58. It's not an issue of theft by ceswiedler · · Score: 2

    It's obviously not theft, but it does mean that the revenue model of the media companies is going to change. TANSTAAFL. If they can't get money through advertising, they'll switch to another model. Can anyone think of a website which did this lately?

    If you don't like advertisements, fine. There's obviously no requirement that you do so (yet). But don't go whining to the world when all TV is paid for up front, magazines cost $15 each, and your gasoline tax goes through the roof to pay for the roads which will fall apart without billboard revenue.

    There's a much stronger law at work here than any Congress could pass.

  59. Its a COMPLEX issue people by Gekko · · Score: 4, Interesting

    Ok first of all in many states verbal contracts are only binding if the value of service rendered is under 500 dollars. My cable costs me about 600 a year so I would be excluded from this.

    Secondly their is the hude regulatory issue. The airwaves are the publics, and the rights given to the channel coportations are contracted very specifically with the FCC.

    --
    I mod down any one who says "I'm sure I will get modded down for this"
    1. Re:Its a COMPLEX issue people by rusty0101 · · Score: 3, Insightful

      Social contracts are quasi binding. If you live in a neighborhood that has a public standards commitee, you may have a binding contract without signature, or word of mouth, that may easily exceed $500. For example if the public standards commitee decrees that houses on the block may not be painted white, with black trim, and you subsequently move in, and repaint the house white with black trim, the social contract you live in that neighborhood under may require that you either re-paint the house, or have the house re-painted.

      The cost may easily exceed $500 to you, but may be offset by increasing the value of the adjoining properties in the neighborhood by virtue of the house being in agreement with local paint standards.

      This is not the only type of social contract you participate in. Open air concerts generally do not hire squadrons of armed security personel to gaurd the perimiter, however the vast majority of people do purchase tickets and attend by passing through the gates with a valid ticket. This is a social contract with a written contract on top of it. (tickets being considered written contractual material.)

      There are several other social contracts that you comply with, for example you and your co-workers may have an agreement to dress in some group co-ordinated style, where the office clothing code does not specify more than buisness attire, shirt and tie with jacket for meetings for men, business dress for women, casual fridays. Casual fridays in most businesses does not mean t-shirt and cut-offs, but may be interpreted as anything from a flanel or polo shirt with clean un-torn jeans, up to dockers, turtleneck and daily business shoes. How you interpret it is part of the social contract you have with your co-workers.

      Another way to look at that cable contract is that it is a monthly re-curring contract for $50 a month. It also may not be entirely a verbal contract in that when you signed off on the installer's completion paperwork, you may also have signed a contract for the service to be rendered. This contract (as with your credit cards) may be ammended by an insert in your monthly bill.

      Part of this contract idea that broadcasters have (which I am not entirely in agreement with) is that if you get up during a comercial break, to get snacks, or relieve yourself, the possibility exists that you will return to the program some time after the comercials have ended. Without a rewind capability, or pause option, you stand to loose as much the entertainment value of the show, as the advertizer believes they have lost in walk-aways. PVR's change that.

      -Rusty

      --
      You never know...
    2. Re:Its a COMPLEX issue people by radish · · Score: 3, Insightful


      Social contracts are quasi binding. If you live in a neighborhood that has a public standards commitee, you may have a binding contract without signature, or word of mouth, that may easily exceed $500. For example if the public standards commitee decrees that houses on the block may not be painted white, with black trim, and you subsequently move in, and repaint the house white with black trim, the social contract you live in that neighborhood under may require that you either re-paint the house, or have the house re-painted.

      They can ask me to repaint the house, but they have no legal authority to force me to. At least in the UK, I can paint my house any colour I like provided (a) I actually own it and (b) it's not "listed" (of historical significance).


      This is not the only type of social contract you participate in. Open air concerts generally do not hire squadrons of armed security personel to gaurd the perimiter, however the vast majority of people do purchase tickets and attend by passing through the gates with a valid ticket. This is a social contract with a written contract on top of it. (tickets being considered written contractual material.)

      This is different. There is a (legally enforcable) rule that to gain admission to the concert you need a ticket - the concert venue is considered private property (even if only for the course of the show). Provided the perimeter is clear (i.e. so you know whether you are in a ticketed area or not) you are breaking the rules by entering that area without a ticket. It doesn't matter whether they actually physically try to stop you or not. They would be perfectly within their rights to throw you out. There's no "social contract" here, it's just trespassing.


      There are several other social contracts that you comply with, for example you and your co-workers may have an agreement to dress in some group co-ordinated style, where the office clothing code does not specify more than buisness attire, shirt and tie with jacket for meetings for men, business dress for women, casual fridays. Casual fridays in most businesses does not mean t-shirt and cut-offs, but may be interpreted as anything from a flanel or polo shirt with clean un-torn jeans, up to dockers, turtleneck and daily business shoes. How you interpret it is part of the social contract you have with your co-workers.

      No, how I interpret it is up to the rules laid down by my employer, in my contract of employment, which I signed, and by which I am bound.


      Another way to look at that cable contract is that it is a monthly re-curring contract for $50 a month. It also may not be entirely a verbal contract in that when you signed off on the installer's completion paperwork, you may also have signed a contract for the service to be rendered. This contract (as with your credit cards) may be ammended by an insert in your monthly bill.

      You certainly do have a contract with the cable company, I don't understand why people think you don't. If you didn't - they could stop providing, or you could just stop paying them. Neither of these are acceptable and could result in legal action.


      Part of this contract idea that broadcasters have (which I am not entirely in agreement with) is that if you get up during a comercial break, to get snacks, or relieve yourself, the possibility exists that you will return to the program some time after the comercials have ended. Without a rewind capability, or pause option, you stand to loose as much the entertainment value of the show, as the advertizer believes they have lost in walk-aways. PVR's change that.

      But here's the rub. My contract is not with the program producer, but with the company who run the distribution mechanism. They in turn have a contract with the networks. My contract is to get the content provided by network XYZ into my home via cable owned by ABC, it says nothing whatsoever about compensation to XYZ for that service. I pay ABC, they pay XYZ. If XYZ chooses to get more cash by selling ad space that's their right. If I choose to watch/not watch those ads (or indeed any other part of their programming) that's my choice.

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

  60. I mean, comeon! by Pig+Hogger · · Score: 2
    Now, you have a bunch of scumbags going in front of a judge, and ask him to declare that a device that allows anyone (including the judge) to get rid of the scourge of modern (even pay-for-play) television programming, advertising.

    And they expect the judge to give them reason????

    Let's hope that, just before hearing the case, the judge will have had 2 week of cable outage and will have been forced to watch TV programs full commercials!!!!

  61. Big Brotha by Mulletproof · · Score: 2

    Well, hey, it must be illegle to turn your TV OFF now. I mean, that'd interupt those advertisements too...

    --
    You need a FREE iPod Nano
  62. let's see here by dutky · · Score: 5, Insightful
    Ok, let's see if I have this straight:
    1. If I make a copy of something (music, TV shows, movies) for my own use in another medium (MP3 rather than audio CD, or playing DVD on Linux rather than some other OS) then I am stealing. To simplify: wathing the content is stealing
    2. if I don't watch some content (advertising, FBI warnings, what-have-you) then I am also stealing. To simplify not watching content is stealing

    So, I'm a thief no matter what I do. Worse yet, I'm a thief even if I don't do anything. Nughty me for breathing their air! Next thing you know, it will be illegal to own a TV with an off switch. (que Mac Headroom)

  63. Why the BBC is better by DrJAKing · · Score: 2, Insightful

    ...because using advertising to fund TV is massively inefficient. Why waste the lives of talented creative people producing what most consider to be an irritation and they themselves claim does not induce anyone to buy anything? Those people could be doing something better (and I'll defend the moral absolutism if anyone wants me to. Starving babies.). Why not collect a smaller amount of money and have a few channels of quality programming with no breaks for our sponsors? And no product placement insulting our intelligence.

    Maybe the average attention span might go up. Maybe our kids might grow up without turning into materialist consumer drones. Maybe it's actually immoral to try and influence someone's thought processes in the way advertisers do.

    When I watch pay satellite channels like Sky I am amazed that anyone puts up with these constant rude interruptions. Know how long an episode of 24 really is? about 43 minutes. Friends? Those overpaid bloaters do about 17 minutes work per show.

    I say to hell with all advertisers. Let them wither on the vine, one day we'll find away to edit out product placement, and dynamically overdub scipts. We'll killfile their brands because most of us would rather make our own minds up. And what we'll find is that without these scumbags our media will get a lot cheaper.

    JK

  64. Barf by sbeitzel · · Score: 2

    Why does there need to be a new word? What's wrong with "oligarchy"? What value is added by conflating "oligarchy" and "monopoly"? Why not just learn the language, instead?

    --
    Oh, go on, check out my job.
  65. The problem with the 'implied contract' theory by manyoso · · Score: 2

    Using the content producers logic there is an 'implied contract' between the actual advertiser and the viewer to buy the product advertised. Afterall, if the viewer has entered into a contract with the content producer, by the implied understanding that he/she will watch the advertisements, then it would stand to reason that by watching the advertisement he/she has entered into a contract with the advertiser, by the implied understanding that he/she will purchase the advertised product.

    Implied Contract1: Watching shows --> Watching advertisements.

    Implied Contract2: Watching advertisements --> Purchasing products.

    Implied understanding justification1: Consumer understands that content producers make there money through advertisements.

    Implied understanding justification2: Consumer understands that advertisers make there money through the purchase of advertised products.

  66. You TERRORIST! by Art+Tatum · · Score: 2
    What happens if I change the channel to watch a different commercial at the same time? Do the advertisers sue each other over audience thievery?

    If so, every company in the country would end up going out of business. It would put our economy in the toilet. In fact YOU'RE REALLY A TERRORIST, AREN'T YOU?! BUT WE CAN SEE THROUGH YOUR EVIL PLAN! YOU WON'T GET US! EXPECT TO SEE AGENTS AT YOUR DOOR PROMPTLY!

  67. BURN, HOLLYWOOD, BURN! by tempest303 · · Score: 2

    Wait, so by skipping commercials and not paying for subscriptions to TV services, TV might start going away? HOW CAN I LOSE?

    Yeah, I love the Simpsons and South Park, but aside from this...

    Fuck television.

    I honestly think we'd be better off without TV. By this, I mean TV's content, not its medium. Other than mild health risks and the need too be carefully recycled instead of thrown away when they die, I have no problems with CRTs. However, if that spring-loaded tube (no pun intended) full of raw sewage mixed with mind numbing mental barbituates that passes for "content" on the networks goes away, how much have we really lost? Yeah, I'll miss a few shows, but I've gotten to the point where I truly believe the world would be a far better place without the fscking idiot box roaring all day in everyone's home. I really don't mind most web ads, and if the ads on 'net radio are enough to keep it going, RIGHT ON! It's worth it. Even the most glossy, corporate-influencesd *cough*USA Today*cough* newspapers and magazines, ad-laden as they may be, far surpass the mind paralyzing tripe on TV.

    So like I said, if commercial television starts dying, who exactly loses here? Soap opera addicts? "Friends" junkies? People that can't get enough of that top-notch Fox "News"? Good riddance to bad rubbish. The sooner corporate TV dies, the better.

  68. Like the FBI warning ever stopped anybody... by crovira · · Score: 2

    C'mon. You have probably dup'ed a tape for a friend at some point if only because you had a spare VCR that you'd never got around to turfing...

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
    1. Re:Like the FBI warning ever stopped anybody... by NanoGator · · Score: 2

      I don't doubt that it happens, but I personally have never done that. It's a pain in the ass to do, really.

      If you think about it though, it's really not a very wide spread thing. It's something you'd have to be talked into. Not really true with TV shows, though. I've had friends (particularly my gf, she's awesome about that...) tape shows for me and loan them to me, but getting them to copy a movie is a different scenario all together. Usually I get told 'go rent it'.

      --
      "Derp de derp."
    2. Re:Like the FBI warning ever stopped anybody... by NanoGator · · Score: 2

      One more point: I never said that the warning stopped people from doing it. I'm saying that it at least lets people know they're not allowed to do it. If somebody copies a movie and sells it, then gets busted, they can't claim they didn't know it was illegal. But what happens when you do it with a TV show?

      Is anybody else frustrated with people nitpicking details so hard that they ignore your point? Is it really worth the energy trying to prove that everything everybody says is wrong in some fashion?

      --
      "Derp de derp."
    3. Re:Like the FBI warning ever stopped anybody... by NanoGator · · Score: 2

      Lol!! That was funny hehe.

      You're right though. Is it better now?

      --
      "Derp de derp."
    4. Re:Like the FBI warning ever stopped anybody... by NanoGator · · Score: 2

      Yeah I know what you mean. There is a user preference you can set that seperates the sig from the post with a couple of dashes. I've missed that a few times heh. :)

      --
      "Derp de derp."
  69. Re:This oughta be good by hymie3 · · Score: 2

    By watching TV you are entering into a Faustian conract. They agree to show a show, you agree to sell your soul (some people refer to this as "watching commercials"). It's a concept that's as old as evil. I can't wait until that guy with the free cable winds up in h-e-double-hockey sticks. "But, but.... I just wanted to watch Sopranos!"

  70. Re:This oughta be good by Artifex · · Score: 2

    If someone sold you a software product and told you that you couldn't modify it in any way or let anyone else use it while you were using it, or make more than one copy, or...

    You didn't pay attention, did you?

    Over-the-air broadcasts are entirely free, and no contract is needed to get them. I feel a moral obligation not to violate fair use by redistributing and claiming it's my own stuff, but that's it.

    The cable company I went through never told me I couldn't timeshift or edit material for my own use, only that I could not resell it or show it as a public venue. Private parties are okay... again, nobody says I can't edit things for my own use.

    As far as software goes, no, I don't modify software beyond what I'm allowed to do (.ini files, .rc files, whatever) and I don't give copies to others. The terms of all the software I buy let me make multiple copies, as long as I only use one copy at a time (laptop & server, only use the laptop while away, etc.)

    --
    Get off my launchpad!
  71. Re:you are either a poor brainwashed fool.... by jukal · · Score: 2

    > When they start spamming cell phones will you say that they make our rates lower?

    When they start spamming cell phones, I will sue them. Commercials are part of the TV program. With mobile phones, you pay just for what you use. In TVs you, or the provider, cannot currently in most areas decide or see what you use, neither is there a good billing scheme for the current TV.

    This is the current situation, which will change, in let's say 5 years from now, so that majority of TV users have devices based on technology which allows similar billing structure to mobile phones. Then, I will sue also the TV companies if they splash anything I did not order on my screen. For now I won't because it would be ridiculous.

  72. Nice Comment, Flawed Reasoning by The+Raven · · Score: 2

    I'm sorry, I am being picky, but this comment is highly inaccurate (though amusing in a satirical fashion). This comment is +1 Funny, not +1 Insightful.

    More accurate, though less 'Insightful', would be to say that watching content in any fashion other than the way they dictate is becoming illegal. If you want their content (paid for or not) they demand you watch it their way, and no other. They are not making content illegal, they are making Fair Use and its logical relatives (like Common Sense) illegal.

    I believe the big media corps are desperate to hold on to the unnaturally big chunk of power they currently have in the US. I believe they will fail, but go down kicking, screaming, and lobbying.

    Raven

    --
    "I will trust Google to 'do no evil' until the founders no longer run it." Hello Alphabet.
  73. You're not in serious trouble... by The+Raven · · Score: 2

    They digitally add many of those spots, they can digitally change them as well. A bit W00t! out to blue screen technology!

    --
    "I will trust Google to 'do no evil' until the founders no longer run it." Hello Alphabet.