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Visa vs. evisa.com In Vegas

wessman writes "In October 2002, Visa (the credit card company) convinced a Las Vegas federal court to prevent the small business JSL Corp. from using the term 'evisa' and the domain 'evisa.com' for its website offering travel, foreign language, and other multilingual applications and services. The court ruled that the website--run by Joe Orr from his apartment-- 'diluted' Visa's trademark, even though the site uses the word 'visa' in its ordinary dictionary definition, not in relation to credit card services. Now, the Electronic Frontier Foundation is helping JSL with an appeal. The EFF has a press release available."

35 of 184 comments (clear)

  1. Overzealous... by Anonymous Coward · · Score: 3, Funny

    That's like San Fransisco suing eBay...

    First post?

    1. Re:Overzealous... by mbogosian · · Score: 3, Insightful

      That's like San Fransisco suing eBay...

      Actually, it's more like eBay suing San Francisco. The term visa was here long before the corporation of the same name was.

  2. You can't trademark dictionary words! by Junior+J.+Junior+III · · Score: 4, Funny

    I hope that Visa gets e-visa-rated in the ensuing lawsuits.

    --
    You see? You see? Your stupid minds! Stupid! Stupid!
  3. That's absurd. by mindstrm · · Score: 5, Insightful

    I mean, I know this is slashdot, and a million people are going to say the same thing...

    but that's rediculous. A VISA is a very, very common international term NOT related to credit cards.
    If the site was about any kind of financial transaction providing, I'd say this was completely justified.....

    1. Re:That's absurd. by i-sob · · Score: 4, Informative

      If you exchange your Visa for a MasterCard, you won't really be boycotting Visa:

      Visa and Mastercard are really two names for the same economic enterprise, i.e. a group of 6000 banks. Of these, the same 50 or so big banks own, govern and make all of the competitive decisions for the brands called Visa and Mastercard.
      From PBS

      Visa and MasterCard are being sued by American Express and the DOJ for antitrust and by a a group of retailers for antitrust related to debit cards.

  4. Well by damiam · · Score: 3, Insightful

    I hate to say it, but I think Visa's got a case. My first thoughts when I see evisa.com are "electronic Visa". There is legitimate potential for confusion here (unlike the Lindows case). Now, you can argue that Visa shouldn't be allowed to trademark dictionary words, and you're probably right, but legally Visa's on solid ground.

    --
    It's hard to be religious when certain people are never incinerated by bolts of lightning.
    1. Re:Well by Tyler+Eaves · · Score: 3, Insightful

      Frankly, bullshit.

      That's like saying Microsoft could sue 'ewindows.com', a site that sells windows, of the glass variety...

      --
      TODO: Something witty here...
    2. Re:Well by Daniel+Dvorkin · · Score: 4, Interesting

      Hmmm. My first thought when I see "evisa.com" is "Oh, another made-up company name." (Avaya, Agilent, etc.) My first thought when I see "eVisa" (or, for that matter, "e-Visa") is "government program to allow people to apply for visas over the net." That it's private rather than government doesn't substantially change that interpretation. If I were looking for visa help, I'd be happy to find a company that could provide it.

      And you know, like most Americans, I pay for a good half the shit I buy by credit card -- more like 90% if you count using my debit card as well -- and both my credit and debit cards say "Visa" on them. And yet that is waaay down on the list of things I think of.

      I I want to contact Visa over the net, I'll go to visa.com, not evisa.com or e-visa.com or whatever. You wouldn't go to eford.com to look at cars, would you?

      --
      The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
    3. Re:Well by FluffyOne · · Score: 3, Informative

      evisa.com was registered first according to whois.

      Where does that leave us?

      Ronny

    4. Re:Well by stratjakt · · Score: 4, Informative

      >> Now, you can argue that Visa shouldn't be allowed to trademark dictionary words, and you're probably right

      Of course you can trademark dictionary words, or combinations of them.

      Are you saying every company should make up some gibberish string of characters for every product or service they want to offer?

      How would you like a alvnernmpal digelflorp?

      A trademark only applies to the specific product or service, though. And it's only being violated if someone uses it for a similar product or service.

      Trademarks are valuable not only to corporations, but to you. If you buy a Ford Explorer, you're getting a Ford Explorer. If I sold you a mo-ped and told you it was a Ford Explorer, I'd be guilty of fraud - because I misrepresented it as a trademarked good. If not for the trademark, I'd be innocent so long as there was a sticker on it saying 'Ford Explorer'.

      In this case, if evisa offers credit, or some other financial services, they'd be fraudulently tricking people into thinking they're Visa.

      But the name of the company doesnt matter. If you go to the website to apply for a credit card, you quickly realize that it's not the same company at all.

      They aren't going to trick you into booking a vacation thinking that there's a gold card waiting in Tahiti for you.

      --
      I don't need no instructions to know how to rock!!!!
  5. No case needed by erpbridge · · Score: 3, Insightful

    ...unless Visa (credit card corp) is planning on going into the travel visa business with a one-card system (all your info is based on the numbered tracks on your card, which reference a central database). Even then, there is no case at current until Visa owns the travel visa process.

    I can't believe they convinced a Las Vegas federal court that it was a legit case. It should have been laughed out by the judge in less than 10 minutes. There is no way this should have gotten this far.

  6. EFF is full of it here by Anonymous Coward · · Score: 5, Interesting

    Visa is not suing JSL because their website "evisa.com" dilutes Visa's trademark. They are suing JSL because their website dilutes Visa's "e-visa.com" trademark. Which Visa owns. Visa owns the trademarks to both E-Visa and to eVisa. Neither of which is in the dictionary, thank you very much.

    EFF should be spending its time on a more worthwhile lawsuit. They'll go down in flames on this one: Visa is dead right.

    1. Re:EFF is full of it here by EkiM+in+De · · Score: 4, Interesting

      From the Whois database
      evisa.com : Record created on 27-Aug-1997
      e-visa.com: Created on Wed, Apr 22, 1998

      evisa.com had been registered just under a year when VISA registered their domain for eVisa (as a product)

      A quick search of the US PTO database reveals that VISA did not register their trademark for eVisa and e-Visa until "August 19, 1999".

      Though interestingly a search of the wayback machine shows an incarnation of the evisa website from oct 12 1999 (after the eVisa trademark was filed) as a webdesign and e-commerce company, with later additional web directory content. The wayback machine does not have any Visa (as an entry stamp) information as of Sep 25 2001 (its last entry for evisa.com)

      --
      Patriotism is the opium of the masses
    2. Re:EFF is full of it here by cicatrix1 · · Score: 3, Informative

      They couldn't have, because evisa.com started up in 1997... a full 2 years prior to visa's trademark application.

      --

      I know more than you drink.
  7. Proper ruling by Anonymous Coward · · Score: 5, Funny

    Judge should rule that unless Visa corp is in the business of distributing entry clearance permits for world nations, they must immediately change their name to something else.

    They are diluting the normal outlets for visa applications and work permits.

  8. This just in by ekrout · · Score: 4, Funny

    HOLLAND, MI -- Popular geek news site Slashdot (www.slashdot.org) has come under fire recently for featuring articles on the Visa, Inc. credit card company. Visa has trademarked any combination/permutation of the English letters "v", "i", "s", and "a".

    Lawyers from both sides have slated a preliminary meeting and hope to settle outside of court.

    Slashdot's head honcho, Rob "CmdrTaco" Malda, was unavailable for comments. Members of his site appear to be concerned about dealing with Visa's behemoth legal team, and plan on purchasing hot grit and goat insurance just to be safe.

    Stay tuned as further details from this shocking case come to light.

    --

    If you celebrate Xmas, befriend me (538
  9. Other addresses at risk too by goombah99 · · Score: 4, Informative
    if evisa.com is at risk then there is also

    ivisa.com and myvisa.com

    which are also registered on who-is


    and where does it end?


    bluevisa.com, redvisa.com...

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:Other addresses at risk too by sconeu · · Score: 3, Informative

      I mean, sure, you could go ahead and open a donut shop called "Radio Shack", but you'd just be asking for it.

      Except that:

      1. JSL does business dealing with ... visas. You know, those documents that allow you to stay in a country? The thing that the 9/11 hijackers got 6 months after 9/11?

      2. JSL owned evisa.com since 1997. VISA applied for TM status in 1999.

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  10. Visa will lose by kitzilla · · Score: 4, Insightful

    Visa will lose on appeal. Though eVisa provides SOME services also provided by Visa credit cards, their core business is entirely different and they are using the term "visa" in its common, not proprietary, sense. Unless Visa can produce some proof of eVisa's *intent* to derive value from the Visa mark (through internal communications or similar graphics), they'll lose.

    I, for one, cannot imagine how someone might be mislead into thinking that they were utilizing Visa's credit services.

    --
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  11. a case perhaps, but a losing one by dandelion_wine · · Score: 3, Interesting

    Possibility for confusion is the test, but I'll never understand why a jury system is suitable for criminal offences (entailing possible deprivation of liberty -- very serious stuff) and not suitable for trademark issues. If confusion is the test, why not have a dozen or more impartial people decide if they would be confused? Have all the usual jury safeguards -- each side able to object to a certain number of candidates to get as unbiased a sample as possible, and go from there.

    Personally, I'd have to agree with the above poster -- I did originally think electronic Visa, as in the card. But you can't trademark a common word unless it's acquired a secondary meaning linked to the product. This isn't like calling all tissue papers "Kleenex" or all snowmobiles "Skidoo". I'm sure visas (the passport related ones) were around before Visa was, and this business is using the word with a minor adjustment.

    Another factor is supposed to be the point of sale. Are visas and Visa transactions done at the same place? No. So the possibility for confusion diminishes yet again.

  12. Re: The AC is full of it here by azaroth42 · · Score: 4, Informative

    Garbage. E-Visa is not a trademark of Visa.
    They may have /applied/ for it to be a trademark, but that's not to say it is one -now- for them to be suing under. RTFA.

    On the E-Visa.com website, under Legal it lists their trademarks as:

    The trademarks, logos, and service marks (collectively the "Trademarks") displayed on the Visa site are registered and unregistered Trademarks of Visa and others. VISA®, the Three Bands Design Mark®, CLASSIC®, the Comet Design Mark®, the Dove Design Mark®, ELECTRON®, ENTREE®, the Impulse Design Mark®, INTERLINK®, the Network Design Mark®, PLUS®, the PLUS Design Mark®, and It's Everywhere You Want To Be® are registered Trademarks of Visa in the United States and other countries

  13. Who saw this coming? by Snork+Asaurus · · Score: 4, Funny
    Score of the Technology/Computer/Internet/Communications revolution at half-time:

    Technology professionals: massive unemployment

    Lawyers: massive employment

    Lucy You should go into high technology. That's where the future lies.

    Charlie Brown Yeah, right. Just hold the football.

    --
    Sigs are bad for your health.
  14. Trademarks only apply to specific trades by rcw-home · · Score: 4, Insightful
    Visa owns the trademarks to both E-Visa and to eVisa.

    Only in the credit card trade, I would imagine. Visa would have to either prove that their eVisa trademark is 'famous', or prove that evisa.com is in the credit card business to win this suit.

  15. I don't know about you guys... by MoThugz · · Score: 3, Interesting

    but I believe the eVisa.com guy could still be saved. The content on the previously-known-as-evisa.com site clearly showcases Passport-related items.

    I think the best option for him is to buy the domain ePassport.com (if it's still available).

    Doh! I forgot, he will then be sued by MS for 'diluting' MS's cross-site authentication trademark...

    I guess he's screwed then... too bad.

  16. From the article: by RomikQ · · Score: 5, Funny

    Visa convinced a Las Vegas federal court to prevent the small business JSL Corp. from using the term 'evisa' by presenting all court official with visa credit cards to demonstrate their ownership of the visa trademark.

    Later that day, the judge assigned to the case was seen in a Jaguar dealership, obviously conducting an investigation into the visa case by using the above mentioned cards. He refused to comment.

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  17. Re:Of *course* Visa owns the evisa trademark by xingix · · Score: 3, Insightful

    Exactly. evisa.com has been around since 1997. If I open a store called epillows.com and don't trademark the name and some big pillow company decides to trademark epillows and e-pillows, there's no way in hell they're taking my domain without a fight.

    --

    Confucious says: Man who runs behind car gets exhausted.

    // jeku.com

  18. Re: The AC is full of it here by LuxFX · · Score: 5, Insightful

    While USPTO.gov does state that Visa's Trademark application was roughly 2.5 weeks prior to the defendant's, the JSL (the defendant) application includes dates for first use and first use in commerce:

    Visa's application: August 19th, 1999
    JSL's application: October 6th, 1999
    JSL's First Use/in Commerce: December 27, 1997

    This handily beats out Visa's information, which doesn't include these dates at all. IANAL, but as far as I know the date of established use trumps date of application.

    In fact, it could even be argued that JSL Corporation (the defendant) could sue Visa for dilution of trademark.

    -----------------

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    Punctanym: alternate spelling of words using punctuation or numerals in place of some or all of its letters; see 'leet'
  19. The atomic particle formerly known as "electron" by stevejsmith · · Score: 5, Funny

    ALPHA CENTAURI, Universe--Today when Visa Corp. sued the natural laws of...well...everything in a federal court for infringing on their European trademark of "Visa Electron" the court orded the Universe to cease and desist producing, using, or even acknowlodging the atomic particle formerly known as "electron." Incidentally, the Universe came to a screeching halt everywhere except for Alpha Centauri where the whole Universe is pilled onto one atom with no valence electrons. More news at eleven.

  20. No. by autopr0n · · Score: 3, Informative

    JSL has owned the "evisa" trademark in international category ic042 since October of 1999.

    VISA has owned "evisa" in ic036 since august of that year. Why they didn't register evisa.com at the same time is beyond me, but in any event, they both have valid claims to the domain name, and JSL registered first.

    --
    autopr0n is like, down and stuff.
  21. acbay.net by GweeDo · · Score: 3, Informative

    I had this kind of a thing happen with my domain acbay.net. I was using the term bay to mean a body of water and eBay threatened to take me to court over it! I wasn't doing anything with online auctions. I just didn't want people to have to type www.animalcrossingbay.net....that is just too long! This is crazy...legal departments suck!

  22. Read the Court Document! by Crazy+Diamond · · Score: 5, Informative

    Reading the 26 page court document you'll find that this guy negotiated the sale of evisa.com for $250k and apparently wanted more so Visa went to court. Also according to the court document, this guy also registered:

    usadirect-online.com (USADirect is an AT&T trademark)

    picturebookmaker.com (Picturebook is a SONY trademark)

    Now usadirect.com is not an AT&T website and usadirect-online.com is no longer registered. The picturebookmaker.com was registered in 1995 so there's more to it but either this guy had a horrible attorney or the judge was asleep the day they explained those two domain names.

    While this is a small business, it has a total of one employee... the owner. He also has two corporations. You incorporate in Delaware to keep corporation officers anonymous. You incorporate in Nevada to avoid paying income taxes. So what does this guy do? Incorporate two companies. He owns the Delaware one directly (anonymously) and the Delaware one owns the Nevada one. The Nevada one is the company that holds evisa.com and "operates" it.

  23. domain dispute scoreboard by quark2universe · · Score: 3, Funny

    Mega-rich-corporation : 1,875,258
    Some-guy-at-home : 0

    --

    Believe in things of which no person has ever learned
  24. juries and judges by zogger · · Score: 3, Interesting

    --technically, you are entitled to a jury trial for any dispute involving more than 20$. Just another one of those pesky constitutional "theories" that "modern law" ignores in a lot of cases. As to these trademark disputes, it would have to be alleged that somehow someplace someone lost more than 20$. The evisa domain holder could assert that handily. Visa on the other hand would be hard pressed to prove they lost one penny, as evisa doesn't issue credit as a business.

    "Amendment VII
    In Suits at common law, where the value in controversy shall exceed twenty
    dollars, the right of trial by jury shall be preserved, and no fact tried by a
    jury, shall be otherwise re-examined in any Court of the United States, than
    according to the rules of the common law."

  25. EFF should not have taken the case by smiff · · Score: 5, Informative
    The defendant in this case looks like a sleazy cybersquater. According to page 10 of the court ruling, the defendant has registered a number of domain names with trademarks in them. He registered usadirect-online.com (which has AT&T's USA Direct trademark in it), picturebookmaker.com (which has Sony's Picture Book trademark in it), and jserv.com "which according to the defendant's deposition was supposed to call to mind the COMPUSERVE trademark".

    Also on page 10, "JSL stated on its Web site that it provides e-commerce, Web site development, and payment services, including online credit card processing. After Visa International filed this suit, JSL removed the reference to credit card processing".

    On page 8, defendant says, "[f]or the right price, evisa.com might be available, but I'll have to check with a couple of people, one of whom is in Japan and one of whom is on vacation." He later admitted that this was a false statement because he did not have to check with anybody. He turned down an offer to sell the domain name for $50,000, instead demanding $250,000.

    While I suspect the judge's ruling was based more on the fact that the defendant was a sleazy bastard rather than on the merits of the case, I don't think the EFF should have taken the case. My guess is, if the EFF helps him overturn the ruling, he will turn around and sell the site to Visa. He's just using the EFF to get free counsel for his profit venture.

    1. Re:EFF should not have taken the case by jko9 · · Score: 3, Informative

      Wow! Now THIS is really amazing. When VISA made the point about JSL registering "other domains with trademarks in them" and then cited JSERV.COM, PICTUREBOOKMAKER.COM and USA-DIRECTONLINE.COM" I thought that such an asinine point could only serve to backfire against VISA. Imagine my surprise when the judge cited this very point - apropo of nothing by the way, since the current order does NOT rule in favor of VISA's motion for summary judgement on the cybersquatting issue. Imagine my amazement when someone on slashdot other than an anonymous corward repeats this same thing.

      JSL has registered a number of domains, all of which are under active development or will be. We have never sold a domain. The domain names above contain ENGLISH WORDS, NOT TRADEMARKS. Can you grasp this idea? Visa simply went and did a trademark search on every word in every domain JSL owns, and then feigned outrage, as if I chose those domains for their resale value. I mean, come on, look at picturebookmaker.com. For that matter look at what used to be on evisa.com. Cybersquatters don't put up hundreds of pages of useful info - they just, well, squat.

      But in any case, regardless of whether anyone wants to call me sleazy or not, the EFF is NOT INVOLVED in the cybersquatting complaint. JSL is on its own on the infringement and cybersquatting case (both of which are ridiculous, and we'll no doubt do fine w/o any help). The EFF is only trying to overturn this one ruling which could give VISA rights over the commercial use of domains and business names that contain the word v-i-s-a.

      -Joe Orr
      JSL