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Spirited Away Still Has a Chance

Dean Siren writes "Disney chairman Richard W. Cook says that they've budgeted to market Spirited Away in up to 1,000 North American theaters, and if the Oscars endorse it as much as Metacritic has, Disney will launch it. They'll spend the same time and money promoting Spirited Away for Academy Awards as they will Lilo & Stitch and Treasure Planet. Cook hopes that it will win not only Best Animated Film, but get nominated for Best Picture, as Beauty and the Beast got in 1991. Thanks to Jack Mathews at New York Daily News for getting Cook to explain."

27 of 281 comments (clear)

  1. if you can't rip them off... by radoni · · Score: 5, Insightful

    ...market the actual thing.

    this is sure to be better then the "Atlantis" stratedgy.... no wait, how about "The Lion King"....

    i really hope to see in a theatre; i enjoyed watching it at home. the almost-naturalistic take on a love story and spirit world kept me interested enough to keep watching after i took a break halfway through.

    oh wait, there's pizza to eat. i'll take a break half way through this post....

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    SIGERR: laziness exceeds quota
    1. Re:if you can't rip them off... by vicious_sloth · · Score: 3, Informative

      wasnt it already in the theatres? I saw this movie in NYC on a digital screen. (English Dub) the subtitled version was also avaliable in that theater but not at a good time for me.

      Overall i thought this was an excellent movie, I Loved the sound track, and also the sound track to Miyazaki's other movie "Princess Mononoke" I cant wait for Disney to release more enlgish Dub's of his animated films, Disney does a really good job on the english dubs. "Princess Mononoke" had an excellent voice cast.

      --
      Sun is Warm, Grass is Green
  2. Re:Why more Japanese porno? by WaKall · · Score: 5, Informative

    First off, AC's usually don't deserve a response, but this one is just off in left field.

    Spirited Away is a _children's story_. You could let your 6-year-old watch this. So quit throwing around the 'japanese porno' catch-all description of anime. Yes, they do exist, but it's a relatively small segment of the market (in the US AND in Japan).

  3. yup by Anonymous Coward · · Score: 3, Insightful

    step 1: advertise
    step 2: ???
    step 3: profit!

    So far they have failed at step 1, its exactly what happened to Mononoke all over again. This movie makes Country Bears laughable at best, why not advertise quality animations and get rid of these terrible terrible films. Oh well, so long as it comes out in DVD with both languages and subs I'll be happy in more than one way.

  4. So now we like them? by LordKronos · · Score: 5, Funny

    Is this the "Disney is good" week? I guess last week must have been the "evil" week, but I didn't get the memo.

    1. Re:So now we like them? by Zorikin · · Score: 4, Insightful

      If Microsoft started distributing free Debian installation CDs with some percentage of copies of Windows, for whatever reason, a lot of people (read: Linux fans) would associate Microsoft with goodness.

      Those of them which were in a clearer state of mind at the time would decide that /the specific action/ which Microsoft took was good.

      This story is about a specific action Disney has taken - not Disney in general.

  5. Argh! I feel faint... by jwiegley · · Score: 5, Interesting
    I'm pretty unhappy that anybody made a comparison between Spirited Away and Beauty and the Beast.

    Except for both movies being presented as animation, comparing SA to BATB is like comparing gold to crap.

    Its a comparison between true visual art and typical, run-of-the-mill disney fare. Want to see BATB again? go rent The Little Mermaid.

    And let's not even begin to compare the story lines. SA is far, far more creative, deep and moving.

    --
    I will never live for sake of another man, nor ask another man to live for mine.
    1. Re:Argh! I feel faint... by Minna+Kirai · · Score: 3, Insightful

      B&tB was a really decent story, up til the sell-out* conformist ending. Of course, the ending and overall flow was the same as the fairy tell, but the parts Disney added were supporting characters to add length- helpful servants and vile, closeminded peasants. This created a racial-discrimination subplot that concluded in an entirely unedifiying way.

      The White Gaulic Catholics are the bad guys, because they attack the hero after judging him solely by his appearance. So how is the situation resolved? He changes his appearance to look just like the bigots who had shunned him.

      What's the moral of the story kids? "If you're different than other people, try to change and blend in. Nobody likes a weirdo, and don't you want to be liked?"

      A better, more courageous ending would've had the Beast miss his deadline, and still live happily without that last-minute miracle.

      Shrek (an anti-Disney film in more blatant ways also) nicely reversed B&tB, by allowing the curse victim to decide that she was better off under the spell (superhuman strength trumps prettiness).

      *Yes, I feel the painful redundancy of using "sell-out" in reference to a Disney movie.

  6. Re:excellent by MisterFancypants · · Score: 5, Insightful

    Hah hah hah! Are you on crack, son? Disney is a BUSINESS. These decisions are based on MAKING MONEY. Disney will release Spirited Away if they think they will make a significant RETURN ON INVESTMENT from doing so. Being nice to geeks doesn't even factor into the equation.

  7. This movie is NOT made by Disney ... by Qzukk · · Score: 5, Informative

    This movie was made by Studio Ghibli, and US distribution rights were bought by Disney, who so far has been doing only so-so at actually getting this stuff out. (Where is my Kiki's Delivery Service DVD? How about Nausicaa or Castle in the Sky, or any of the other good Ghibli titles they've gotten?)

    --
    If I have been able to see further than others, it is because I bought a pair of binoculars.
  8. World attacked by mutant anime by Siriaan · · Score: 5, Insightful

    While I'm not a big fan of the Academy Awards and disagree with much of the way it works, I think a nomination and especially a win at the Oscars for an anime film will rocket anime into even more mainstream outlets. More anime on TV, more films, more professional dubs and subs, etc. I can't think of a better way for anime to become more accepted in the west than for Spirited Away to win an Oscar.

  9. For those of slashdot not totally anime maniacs.. by Hott+of+the+World · · Score: 4, Informative

    ..Spirited away is written and directed by Hayao Miyazaki, which is the same person who made Nausacaa Valley of the wind, and more recently (1997) Princess Mononoke.

    It seems to be even more captivating than Princess Mononoke, yet somewhat disney oriented as it focuses on the adventures of a ten year old named chihiro who gets "spirited away" to a magical land; separated from her parents, she struggles to find a way home.(trailer)

    Whoah, that was a mouthful. But it seems to be a really good movie, if your looking for something more than Treasure Planet.

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  10. Why Disney won't back it fully by infonography · · Score: 3, Funny

    I would love to see how they plan to put a Radish Spirt toy in a happy meal. They don't care about ticket sales, they care about byproducts and aftermarket trinkets.

    --
    Sorry about the writing. Robot fingers, you know? Cliff Steele in DOOM PATROL #23
  11. Even Disney can't bury this one. by haydon4 · · Score: 5, Insightful

    Disney has been trying to bury quality anime movies for a long time because they know how good they are. Mirimax was only able to release Princess Mononoke to a limited number of theaters due to pressure from Disney.

    If word got out to the mainstream that animated movies from overseas could be both entertaining to children and thought provoking to adults, then it would force Disney to rework their entire development structure to change over and reinvent their formulated storylines and stereotyped characters.

    The problem for Disney here is that "Spirited Away" has people talking all over the world and even they can't keep this one quiet. So in the spirit of a multi-national corporation crushing its competition; if you can't beat them, buy them.
    That way they can show "Spirited Away" in a limited release, satisfy a few fans and wait for the buzz to die down. But it didn't work this time, so they will put more money into the release and hope this will still go away quietly.

    But I think Disney is in for a real shock here.

    1. Re:Even Disney can't bury this one. by Watts+Martin · · Score: 3, Informative

      It's a great conspiracy theory, except that it's bullshit.

      Disney is the company that bought the rights to distribute Miyazaki's films in America. Not Mirimax acting independently. The theatrical releases have been under the Mirimax label because Miyizaki's contract with the Disney studio requires that his movies not be marketed as Disney films.

      I'm all for knocking big companies, but the fact is that big companies like to make money, and spending money on the rights to American distribution for a movie with the intent of killing it is not good business practice. Anime fans may not like the mainstream Hollywood perception that anime releases aren't "big-budget" enough, and they may not like it that Disney obviously buys into this and released both Mononoke and Spirited Away as art-house films. I don't like it, either, even though I'm not much of an anime fan. But that doesn't require a conspiracy.

      Reality check: these films got the same kind of promotional budget and release that other art-house films do. This is the normal pattern. Start small with very little advertising, and when a film starts to take off, pump more money pumped into them. Look at Crouching Tiger, Hidden Dragon--there was no more advertising for it in the first several months of its release than there was for Mononoke. (In my area, in fact, there was more advertising for Mononoke; Dragon didn't get TV ads, at least in that region, until its Oscar nomination.)

      And you know what? The fact that Mononoke made much less money wasn't a great argument for putting it into wide release. "It'd have made lots of money if only you'd opened it on three thousand screens simultaneously and spent ten million advedrtising it" is an argument that warms the heart of fans but not studio accountants.

      The level of commitment that Disney is showing by even considering a major theatre rollout for Spirited Away is much higher than I'd have expected. It's also inconsistent with the idea that they're interested in burying it--if they hadn't released it in the first place, nobody in America would be talking about it except anime fans. If you hope something "will still go away quietly," you don't start screaming about it louder.

  12. Disney doesn't own the merchandising rights. by Mononoke · · Score: 5, Interesting
    Disney doesn't know how to promote a movie without the usual BurgerKing/McDonalds/Target/Sears tie-ins.

    Because Disney doesn't hold the merchandising rights to the Ghibli catalog, they will never promote these movies as they should be promoted. Remember: Disney gains nothing from the success of these movies, and loses nothing if they fail.

    There is also quite a bit of Not-Invented-Here attitude that is quite apparent in what little promotion there has been.

    I was lucky enough to see Spirited Away on the big screen. My girlfriend and I went to the 7:45 PM showing on a Saturday. We were the only ones in the audience. The print looked almost new, as if the theatre hadn't been bothering to run it to an empty house. Local promotion? There was only the simple one-line listing in the newspaper. There were NO posters, one-sheets, lobby cards, stand-ups, or anything in or around the theatre. No wonder I got a private showing. Even if the general public had heard of the movie, no one would know it was playing at that theatre.

    To sum up: Disney is burying this movie, just as they did with Mononoke. It may not be entirely intentional, but it is still occuring.

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    NetInfo connection failed for server 127.0.0.1/local
  13. Re:mmmm, yeah by DJSpray · · Score: 3, Insightful

    You know, some of us Slashdot readers are OLD ENOUGH TO HAVE CHILDREN that would enjoy this movie... AND DO. I appreciated the info on the film for _at_least_ that reason.

    And at 35, I hope I never become too "mature" to enjoy a really good kid's film in any genre.

  14. Just Go See It by divide+overflow · · Score: 5, Insightful


    Spirited Away is a gorgeous movie. Don't judge it by the distributor (Disney)...it can stand on its own. Disney made a very smart decision to back a film that, in terms of the quality, artfulness and sophistication of its animation, simply blows away most modern animated films.

    I was a bit dubious when a friend of mine told me I had to go see it, but he wouldn't stop praising it. I'm glad I went. It is visually stunning and charmingly quirky in a way I would describe as "Alice in Wonderland, Japanese-style." Miyazaki has produced a superb piece of work.

  15. Since there seems to be a lot of confusion... by Anonymous Coward · · Score: 5, Informative

    Spirited Away has nothing to do with Disney, other than the advertising. It's an anime film, and is therefore a lot closer to Princess Monononke (you've seen it or at least heard about it, right?) or even Ghost in the Shell (you've heard about THAT one).

    I saw it a couple of weeks ago in theatres, and I was definitely glad I did. Something like half the people here would probably not "get" it and walk from the theatre disappointed, but it was an incredible display of imagination, beautiful animation, and the most refreshing break from Hollywood crap since... well... since a long time. I enjoyed it a lot more than Princess Mononoke, as well.

    About the closest analogy I can find, without discussing the plot and characters, is "Alice in Wonderland". If you think Alice in Wonderland's stupid, or if you just don't get it, you won't like this. (and this movie, like Alice in Wonderland, can be enjoyed by kids - but it can be enjoyed by adults even more).

  16. Wait a minute... THIS IS ANIME? by bujoojoo · · Score: 5, Funny

    Where are the hot anime chicks with the flaming hair-dos and swords? Huh? What about the some bad ass spaceships and mechs? What about VAMPIRES, HUH? NOT ONE FUCKING VAMPIRE!

    And to top it off, there is no obligitory $OBJECT blowing up in a slow motion 6 frame sequence...

    Anime, my ass...

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    This space for rent
  17. My Kids Saw It by N8F8 · · Score: 3, Interesting

    I was simply bown away watching a 4,5 and 6 year old glued to the screen for the entire movie. No potty breaks and no wandering minds. Hell, my oldest probably caught only 10% of the subtitles.

    --
    "God fights on the side with the best artillery." - Napoleon, Marshal of France - speaking truth to power
  18. Re:Shrek by Jace+of+Fuse! · · Score: 5, Insightful

    Neither of them were ugly. Didn't you get it?

    They were quite nice looking Ogres. It's all those humans that were ugly.

    --

    "Everything you know is wrong. (And stupid.)"

    Moderation Totals: Wrong=2, Stupid=3, Total=5.
  19. It's a great movie by mattr · · Score: 4, Interesting
    Just to say it is a wonder film and you can take your entire family to see it over and over again. Maybe a couple parts could be a little scary for very young children but nothing like what gets by as entertainment for that age group in the U.S. these days.


    The story's focus on Disney is completely idiotic. Focus on the company that made the film, not the one that succeeded in getting it after ripping off or destroying as much Japanese anime as it could up to now.


    I don't know how the voiceovers are in English. If possible, see the Japanese version with subtitles as well some time, it is quite impressive. Of course Hayao Miyazaki's work is all fabulous. Check out Laputa!


    P.S. There is a book of Spirited Away as well, in English I believe. And in convenience stores they also sell segments of the movie as gorgeous shot-by-shot full color glossy manga books. Lots of Spirited Away (Sen to Chihiro) stuff. I believe there is a shop in New York that handles tons of Japanese anime related stuff downtown.

    Incidentally the name Sen to Chihiro refers to her name being stolen (I won't say by whom). The only character left can be read as Sen as well as Chi. Sen means a thousand.

  20. Disney as the Two Edged Sword by Sw0rdfiche · · Score: 3, Interesting

    I've sen "Spirited Away" on a large screen twice now. The film is so rich that, like all good art, it gets better with more study. Beyond the story, the incidental artwork in so many of the scenes is breath taking. I am looking forward to the DVD so I can actually freeze frames and just look more closely at the landscapes, the interior sets, the tapestries, etc. My feeling is that Disney is completely outclassed by this work. They [Disney] are intellectualy bankrupt. If they can use their influence and ample cash reserves to promote something of this quality, I am all for it. My only hope is they do not lock the artist up in a Disney contract for a string of pictures that reflects their dead end concepts of "product." A clear example of this "opportunity" is the Jackie Chan deal. His Disney funded movies are TERRIBLE! They all have that lame "written by committee running a formula" feel. If they want to promote the work, fine. If they need to CONTROL FUTURE CONTENT, we could be screwed.

  21. Re:Shrek by s.a.m · · Score: 3, Interesting

    That's why I loved this movie. It went against everything that Disney stands for. Most of their movies the main characters are rich, and considered by society to be beautiful. Stupid conformist crap. Shrek showed that you don't have to conform and you don't have to live up to other people's view of what beautiful is.

  22. Fortunately not. by MtViewGuy · · Score: 3, Interesting

    I think 2002 will be a much better year for Disney animated features.

    Lilo & Stitch did good business at the box office and was very well-received by critics; it appears that Treasure Planet may do this also. It appears that Disney has learned from the horrid experiences of The Emperor's New Groove, Dinosaur and Atlantis: The Lost Empire, and the upper management kept pretty much hands-off on this year's feature releases.

  23. No more animated best pictures by billtom · · Score: 3, Interesting


    About the idea of Spirited Away being nominated for best picture, won't happen. The new category of best animated picture was created by the MPA specifically so that animated movies wouldn't be nominated for the best picture award.