Amazon Seeks '2-Click' Shopping Cart Patent
theodp writes "Looks like Amazon's really getting back in the patent game. Today, the USPTO published Amazon's patent application for conducting electronic commerce using multiple shopping carts. Using the invention, a shopper purchasing items for five relatives can set up one shopping cart for each relative, a shopper purchasing books for Johnny can name one of his shopping carts "Johnny's books", and a shopper can add items to multiple shopping carts with only two mouse clicks." This might also be a good time to point out to those who didn't see it the first time AOL's patent claims regarding "Instant Message" technology; you may be able to think of some prior art.
On the old PLATO system there was an instant messaging called term-talk. I was using that way back in 1979 and I'm sure it's from even earlier than that.
Click, ponder, drag, click again?
Click, click... pirouette, double-click, sashay?
Triple-click, behind the back, no-look double-pump click?
I'm not sure how AOL's patent application is worded, but if they specifically mention a windowed environment, MIT's Zephyr system operates under X.
"My God...It's full of ads!" -Fry, about the Internet, Futurama
AOL Patents "0-click" spam reception technique.
We at AOL want you to not have to do *anything* to receive spam.
"Times have not become more violent. They have just become more televised."
-Marilyn Manson
2-Click shopping is just two 1-Click shoppings daisy chained together. The patent office gave them the 1-Click patent, so that's who the 2-Click one should go to two. Uh, too.
Karma: Good (despite my invention of the Karma: sig)
When I go shopping for my dear old grandma I use 2 carts, one for me and one for granny.
However, my grandma isn't called Johnny, so this probably doesn't count.
That would make about as much sense as this.
Here is a slightly modified text of an email I sent to the author of the news.com article on AOL's patent on IM.
FYI, with regards to this article, I don't know how strong this patent is because of existing prior art. If you look at this article in MIT's Technology Review, you will see that a form of IM called zephyr with buddy lists as well as chat-room style broadcasts existed since 1988. It would be great if you could also post this information in a future update to let everyone know.
Zephyr exists till today (and we here at Carnegie Mellon as well as students at MIT) use it on a daily basis. Even emacs supports zephyr
will someone hurry up and patent spamming? And then sue the bastards for royalty? that should put an end to it... If these stupid people at amazon get away with their patent, we have a strong case for the spamming patent, sure it's been done before, sure it's done by most everyone, sure they didn't enforce their IP... I still want the patent dang it!
---
Programming is like sex... Make one mistake and support it the rest of your life.
Okay, I have had enough, I am going to patent the "one finger response" to the ignorance lawyers can invent, only to be eclipsed by the ignorance government can dispense.
Eve Fairbanks says I drive a hybrid!LOL
Comment removed based on user account deletion
You know, just a couple at first, then as realization dawns, a flurry of hammers upon the mouse!
No! You infernal machine!*click* *Click*
You *CLICK* WILL *CLICK CLICK* PAAAAAAAYYYY!
*CLICK CLICK* CLICK *CLICK CLICK CLICK* AHHHHHHHH!
I'd like to thank Microsoft for giving me the idea...grr
If your server is located in Europe can AOL ask Bush to bomb you for failing to comply with American patents? Even if you are not a muslim?
Sent from my ASR33 using ASCII
No one better come after by 47 click shopping cart. It's much easier than my 974 click cart.
Allowing the Customer to name their shopping basket AND having a basket named for them. ie. Wedding, Baby Shower, Wishlist, Gift basket, even Shopping Cart.
The fact that the user can have multiple baskets is not new. What seems to be new is for the customer to be able to name their own basket.
What's next, being able to patent dividers into a single shopping cart where products can be grouped? (sort of like an ICQ contact list).
This is getting stupid... Sure its creative, but I think less then 5% of customers will use this.
Tournament Management Online &
And I shall file a patent on:
... click patents!
"A method, given an N-click shopping method, to convert it into an N+1 click shopping method."
Thus, I shall be able to stymie Amazon's 3, 4, 5
MWHAHAHAHAH!
www.eFax.com are spammers
I'm 3-click shopping where the first click selects the shopping cart, the second click selects the credit card you want to pay with (for all the poor-ass people like me who need to spread out their bills over multiple cards) and the third click will order the item!
Woohoo! No more multiple credit cards for me, time to sue people and make money!
I had this idea when the whole "fiasco" of "Amazon Thinks I'm Gay," and I even posted it on Ars Technica's open forum and (I think) here.
.
/msg in IRC could be considered prior art, or the "net send" command.
Does anyone actually know when an idea like this is patentable? Is it the prototype stage or just when the idea comes and the papers are filed? Could I have actually filed the papers a month ago? Or does the fact that the papers were published today mean that they filed it much longer before I thought of it (1-2 months ago)?
Just wondering, even if justified, I lack the resources to fight such a thing.
I just think having a patent would be kind of cool. Of course, I also spend half my day figuring out how to eliminate my own job at work, so . .
And the IM patent: I wonder of the
Dan
But there needs to be some sort of punitive damages assesed against ridiculous patents. Make it a civil tort to file unenforcable patents: overly broad, prior art, or obvious.
The burden of searching for prior art should be on the applicant. We wouldn't simply take their word for it, but hold them accountable. If the prior art was easy enough to find, make it a punitive civil matter. And this is a perfect place for a jury, since John Q. Basementinventor has a little less resources to investigate prior art than someone like Amazon.
Obviously this is fraught with more problems than the actual USPTO, but the idea is there. Somthing (like money, or the fear of losing it) to keep people from filing all these frivilous patents.
29. A computer system for conducting electronic commerce, comprising: a data component for storing information relating to a plurality of electronic commerce contexts for a user, the information relating to electronic commerce conducted while in that electronic commerce context; a component that receives from the user a selection of one of the plurality of electronic commerce contexts; and a component that, after receiving the selection of the one of the plurality of electronic commerce contexts, conducts electronic commerce with the user and stores information relating to the conducted electronic commerce in association with the selected electronic commerce context.
They are obviously trying to confuse a non-technical reader (like, say, someone in the patent office). All these words to say that you get to click on one of your shopping carts to check-out.
They can't even say "shopping cart". It's the all important, and brand new, "electronic commerce context." Ooooo.
...for your spouse, your kids and your dog.
Multiple carts lets Amazon refine its recommendations engine. Before, if you bought something as a gift, it drove your recommendations, even if it wasn't something you personally would want. Now, Amazon can generate recommendations for other people based on what you buy them or even add to their cart.
Anyways, I saw several people with more than one shopping cart. They were hauling two shopping carts around the store, barely fitting through the aisles. The two shopping carts were necessary because they were purchasing gifts for several people in their households. The gifts were large. Upon closer inspection, it appeared that one shopping cart was for girls (everything was pink, such as Barbie dolls), and the other one was for an adult (a BBQ grill).
There ya go, Walmart customer #98981663711 is what inspired this lunacy. Or maybe that customer got the idea from those genious Amazon'ians ?
Sex - Find It
.. and just patent the act of clicking itself? On anything. I mean, what are they waiting for?
Roving Web-Teleoperated Robot
Finger on most of the systems I've used not only gave user information but also told me whether the user was logged in and how long they'd been idle for. This covers the to see when other users are present part of the AOL IM patent. Talk could then be used to initiate a conversation.
i don't know the first thing about proving prior art, but i happen to know i came up with the idea of saving multiple shopping carts w/ names roughly around 1998
proving it is going to require showing some spaghetti that i'm really not that proud of though ;)
Amazon: At this very moment, we have teams of lawyers working on patenting our one click buying technology.
*silence*
Would you believe two click buying?
*silence*
Would you believe five clicks and and clack?
Where does the school board find them and why do they keep sending them to ME?
And someone tell me how this is different from "save for later" but with "save for later" detailed as "Johnny" ?
Hell doesn't everyone already do that ?
An Eye for an Eye will make the whole world blind - Gandhi
Dear world,
Perhaps I should apply for the way I sit on the couch. You know leaning to one side with one leg up on the ottoman. I could then sue anyone who sits in anyway similar.
Patents shouldn't be granted for such general and vague concepts, period. Greed. Greed. Greed. Can we all say greed?
-Slashdot Junky
.
Landfill Mining Co.
Managing the (Un)natural Resources of Tomorrow
Amazon is playing smart, I think.
Not too terribly long ago I read about some guy that is a patent lawyer that is going around patenting processes that the actual inventors have not bothered to file patents on, and then demanding license and royalty fees. eBay is one of his targets, and he patented their process of concluding auctions in the manner that eBay was doing. (Anybody got a link for that?) Now he's trying to extort from eBay, based on this after-the-fact patent.
If Amazon does not patent this idea, they're likely to have the same kind of crap done to them. No, I don't think they should have to patent their process like that, but if it keeps them from getting sued, they're being smart, not greedy.
Will they sue others using one-click purchasing? Dunno. That's a different issue.
Be excellent to each other. And... PARTY ON, DUDES!
Annoying as heck. Every time I buy Mr Men books for my nieces and nephews, my Cyber-punk/Sci-Fi recommendations get replaced with children toys...
Grrr...
Winton
p.s. I wonder if they added the collaborative filtering using multiple shopping carts
My wife and I go to the supermarket. We each get a cart. We call mine 'groceries', we call hers 'this weekend's picnic'.
At checkout, we charge both carts to my credit card.
Amazon, get real!
there's no place like ~
Failed businessman? How exactly did he fail?
My assumption is that the space and the tech required to pull off amazon.com would be way greater than any other book chain.
With "bulk purchasing discounts" you still need to store the goods, you only save on the real estate of having an actual point of purchase land-space.
To really save on shipping you have to spread the storage facilities out, reducing both the distances pallets travel & the distance a shipment has to go to the customer.
Does the website & crew cost more than renting out a huge shop for each city & crew? I figure the crew does, but does the tech outweigh the POP real-estate?
-- The truth is the only thing that nobody will believe.
Perhaps that investors in Amazon are getting a bit weary of the fact that they still cannot turn a profit, after, how many years has amazon been around? Five? Amazon has gotten NONE of my business since their first little charade with the 1-click crap. This pretty much puts it to the point of going over to Jeff Bezos' house and flogging his Mother with a clue-by-four for not teaching him the difference between right and wrong.
Greedy Fscker, I hope you get hit by a bus.
"See, we plan ahead! That way, we never have to do anything now."
You know leaning to one side with one leg up on the ottoman.
As a prelude to the 'one cheek sneak'.
Before this gets even more ridiculous, let me propose here that someone develop a generalized shopping cart system. The number of carts is undetermined, the cards may have names, numbers, colours and smells and a cart is filled with a configurable (0-n) number of mouse clicks. Or with a gesture. Or pressing one or more keys. Or whistling in the microphone.
Else in 5 years we will still be seeing "Amazon Seeks '10-Click, three Jumps and a Crtl-F' Shopping Cart Patent" headlines here.
...and you could patent the internet.
Think I'll patent 'four-clicks and above' and put a cap on this crap.
Keep your packets off my GNU/Girlfriend!
Sometimes I sit back and admire the educations systems that exist within the world.
Then along comes a Sociology student like yourself to depress me.
An Eye for an Eye will make the whole world blind - Gandhi
No kidding, I had a hypercard stack which let you message people over an Appletalk network (using xcmd's for networking). It was pretty slick really! My friends and I would use it to talk during class without the teacher knowing about it.
I guess it worked a bit more like a chat room, but it was still a form of instant messaging and I think it could be considerer prior art.
Now if I could only find which 3.5" floppy the source is located on...
I think what we really need is for the Patent Office to publish the patent BEFORE approval to allow anybody with prior art to come forward, say within 7 days of it being posted. There are certainly enough vigilant geeks to keep an eye on what would be posted, have a story here so we could dig up any existing prior art on stuff like this and shoot it down before the patent was even granted.
--Won't that be grand? Computers and the programs will start thinking and the people will stop. - Dr. Walter Gibbs
I remember right before ICQ using a program called Powwow. ICQ just did it better.
/msg worked as the IM, dcc worked for file transfer and you even had crazy group chat areas! I know for a very long time, a lot of nut purists would not use ICQ because "IRC WAS SO MUCH BETTAH!"
But, long before ICQ there was IRC and you could do everything in IRC that you could do in ICQ. You could use scripts to see who was on the server (or just have all your buddies in the same room),
I would like to say a few other things about ICQ.
Why the hell is it that now, 5+(?) years later, it is still a free limited time BETA? Im nominating ICQ for the longest beta in the history of mankind.
Also, ICQ still does something that YIM, AIM, MSNIM all do not do -- store messages for when a user comes online. I switched to trillian pro so I could consolidate Aim, MSN, and ICQ. At times I miss my ICQ client but since Trillian saves logs in plaintext, I will never go back. However, it drives me nuts when Im trying to get ahold of someone on MSN or AIM and they are not online. Seriously, there needs to be a trillian plugin that holds a message on my box until a person comes online and sends it automatically for me. Grr. Even with trillian I still try to get people to use ICQ as the prefered medium for this very damn reason.
The ultimate network admin tool needs HELP!
I just think that patents for online UI shouldnt really be something that people should patent. I think that it should be patentable - but jsut shouldnt be patented.
I jsut think that any people who come up with new and improved methods for interacting with the virtual environment (with regards to clicking and using a keyboard) should hope that those improvements are used all overthe place - to better the online experience as a whole. not just some single sites purchasing applications....
also, having a box labelled "Johnny's crap" doesnt sound as though it should be a patentable idea - even if its in a virtual box.
Maybe they should just patent the whole idea of buying things for other people online - or maybe sorting items by various criteria.
Amazon has just patented the "folder!"
with the 1 click and now 2 click shopping cart patented by amazon, i am so relieved i had the foresight back in 1994 to patent the 6 click and 7 click shopping carts! you can see which way these click counts are trending... right into my grasp. hehehe, i have you now amazon ;-P
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
CP SM RSCS CMD MSG
That's over BITNET.
Then there's the old CHAT system. Then came RELAY. Then came IRC.
There's a lot of prior art for instant messaging.
I used to work as a bag boy in a grocery store ... and let me tell you (from personal experience) that I have already seen MANY 2, 3, 4, .... click shopping carts.
... with the messed up front left wheel that just won't stop clicking!
For that matter, I'm sure everyone has!
You know the ones I'm talking about
Just smile and admit that you've had one of these things before!
HallmarkOrnaments.Com
What matters is the actual creation of the thing. Anyone can have an "idea".
That's not true. In a patent dispute, the important act is invention, not making a product. I believe TV patents were granted prior to it actually working (but I could be wrong on that). AOL would have to show that someone came up with the idea (though dated notebooks and designs) prior to someone who worked on Zephry. OTOH, I'm sure Zephyr didn't just appear from the ether -- there are probably papers / presentations which predate the release of the product.
This one is pretty embarassing for the PTO in my opinion.
I am not a number! I am a man! And don't you
Mod parent informative!
I'd realy like to know what the "Broad wording" of the patent exactly is, and how I can get around it with my own IM software.
"Times have not become more violent. They have just become more televised."
-Marilyn Manson
is getting out of hand when a bunch of lawyers slap down hard for violating kama sutra's copyright.
Works like an IM. You just have to /whois to see if someone is on or not.
In space, no one can hear you moo.
Make all patent examiners learn emacs, read Knuth and run unix and half the patent claims in the computer field would be discarded for prior art.
It is full of existing prior art, I fail to see anything new. The first claim is the multiple shopping cart functionality. This is hardly anything new. A lot of retailers currently allow users to save their multiple shopping carts, or other types of lists of items for purchase fully or in part at a later (or any) point.
One of the main claims of the patent is the "plurality of electronic commerce contexts" for a user. Look at this for vagueness:
7. A method in a computer system for conducting electronic commerce, the method comprising; providing a plurality of electronic commerce contexts for a user, each electronic commerce context having information relating to electronic commerce conducted while in that electronic commerce context; receiving from the user a selection of one of the plurality of electronic commerce contexts; after receiving the selection of the one of the plurality of electronic commerce contexts, conducting electronic commerce with the user; and associating, with the selected electronic commerce context, information relating to the electronic commerce conducted with the user so that when the user subsequently selects that selected electronic commerce context from the plurality of electronic commerce contexts, the associated information is available for conducting subsequent electronic commerce.
Whoa! Could they have jammed more phrases containing "electronic commerce context" in this paragraph without explaining a damn thing? The above paragraph basically vaguely states that user has several identities; when a user clicks on one of the several identities, the information from that identity is retrieved and user is switched to that identity. And this is innovative, not obvious, specific, how?
Patent denied! Next in line please!
I seem to remember using the send and receive commands from ancient VMS 4.x back around 1987. These allowed you to send "instant messages" or indeed whole files to other users. If they were logged in, they got a notification and could "receive" the message or file. If not, it told them next time they logged in.
We used it mainly to get around our disk quota by sending the files to ourselves and not receiving them until we shuffled space.
Now, I'm not even in the field (if we pick field as "electronic commerce") so I suspect it was pretty damn obvious.
If the patent office can allow patents on things that are this obvious, we should be able to patent about one out of every five or six lines of code written as non-obvious and no prior art - after all, it was the first time this line of code was ever written. Then since patent claims are always extended, with a bit of work we should be able to stop anyone in the US (or in the set of countries that agree on some sort of common patent system) from ever writing any new programs.
Oh gosh these guys are clever. First one-click shopping, now two-click shopping. What next?
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For great justice!
I'd hold judgement on either of these patents until I see whether it is being used offensively or defensively. I do not recall AOL using any patents offensively.
Serious businesses cannot reasonably ignore the threat of hostile patents to their valuable services, and so, arguably, must be active in taking out patents.
If you want to talk about evil, refer to the British Telecom patent on hyperlinks, which they tried to enforce.
There is little to this news until we see how the patents are applied. They could, for example, be used to defend the royalty-free nature of Mozilla open source, and IMHO it is quite likely it would be used in this way if a significant problem arose blocking this technology which AOL values.
However it didn't do "buddies", and had no way of watching out for people other than doing a directory on a node (gets a list of logged-on users with PHONE enabled). It was instant and it certainly was persistent.
See my journal, I write things there
I'm glad they got it. I am terribly excited about this patent. I have never even heard of a company implemented multiple shopping carts before.
Amazon has shown once again why they are the leader in the eCommerce field. If Amazon hadn't shown up and innovated like they have the ecommerce field would still be in the dark ages. I'm deeply impressed with the real innovation that Amazon has been able to accomplish.
-Brent
What dot coms are we NOT supposed to hate these days?
Step into my office...
This brings up an interesting point. Is AOL making money off of AIM? The server cost must be taking up gobs of money, and those tiny ads can't possibly pay for it all.
Since when has this country used intellectual elite as a pejorative term?
Since Amazon is swallowing up pretty much every major online retailer (CDNOW/Target/Toys 'R Us/etc.) eventually everything will be under their single umbrella and there will be nobody to infringe on the patent.
I haven't read the article, I'll admit.
But surely there are potential ways around the patent.
How exactly are we definining a "click" ?
Would a pulldown menu be considered a click?
would a text box be considered a click?
Does "a click" need to happen with a mouse?
If so, why not just navigate through a webpage using keyboard quick keys?