Wi-Fi Alliance To Brand Public Hotspots
Andreas Ehn writes "802.11 Planet writes: 'The Wi-Fi Alliance is
launching a new program starting today to create a global brand for easier recognition of public access hotspots. The Wi-Fi ZONE program will also include setting a minimum standard of quality for hotspots before they can label themselves a Wi-Fi ZONE or display the ZONE
logo.' Read the article here! It won't be cheap, however -- you'll be expected to pay $100 for a license to use the trademark for three access points at one location, though it will be free until March 2004. Or you could just stick to warchalking."
Someone make a website that tracks all local access points... I know there are region specific sites out there, but it would be free.
I can see it now... There'll be a little popup in the taskbar that says:
Wireless internet services brought to you by Anheuser-Busch - St Louis, MO
Life is the leading cause of death in America.
They're selling advertising. You pay them to list your "guaranteed quality" node in their database, and it reads back like the yellowpages. Expect the equivalent of full page ads soon.
funny munging
if they label all the hotspots, it'll only draw more people to piss there, fart there, graffiti-se the area, and generally use it as a...means to vent frustration.
I'm a reasonably technological person. I run Linux, I have a Mindstorms set, I get DSL. But I have never seen one of these "WiFI hotspot" things. Is it just for the uber-rich, LA/NY tech-set or what?
Our friends at Homeland Security view the uncontrolled internet access available via careless WISPs, careless wireless lan operators, and the like as a *major* problem. The telcos want to protect their monopoly so they're onboard with any efforts to squelch the booming wireless market.
I strongly suspect that we'll see legislation about such services before very long and the only cure for the complaint will be solid layer 3 encryption.
I run a WISP that covers five counties in a fairly large metro area and I'm already working this issue - business customers can get an affordable IPsec client like the Linksys firewall for around $100, Windows users have PPTP, and RouterOS from http://www.mikrotik.com provides a solid platform to terminate both sorts of connections.
If these guys are going to do a Hot Spot standard, which *is* needed on a national basis, it had better include a solid L3 encryption method.
I am very easy to get along with, but I don't have time to waste being nice to people who are being stupid. -Theo
Geeks want them in coffee shops, but the real growth markets for Hot Spot are airports and
Don't laugh - just start counting semis next time you're on the interstate - if you get 1% of all truckers using the service at the 100 busiest truck stops, you've got a winner. Market penetration will likely be more like 50%
I am very easy to get along with, but I don't have time to waste being nice to people who are being stupid. -Theo
You can display their logo for free until March 2004 ... then ou have to pay to keep the logo there .... that stinks!!! If you are one of the people that helps to get this organization off of the ground, wh should you have to pay???
Is it just me, or would anyone else feel used if they put up their logo????
HallmarkOrnaments.Com
For "global brand" read "US Brand" and this brand gives you the right to...
Actually it gives you the right to do nothing. The point here is that they are aiming to be an "approved" networking solution, so you would only connect to "approved" solutions providers, and your local coffee shop would not be approved but Starbucks sure as hell would be.
Welcome to the corporatisation of community efforts. They don't like Mom and Pop doing this, so they are starting a plan
1) Create a brand
2) Start calling it "approved"
3) Complain to councils and goverments about "un-approved" networks that are causing interfernce.
4) Get unapproved networks stopped.
5) Ramp up the price.
Of course they'd need to sign up the hardware vendors to ensure proper lock down... oh.... they've already thought of that
An Eye for an Eye will make the whole world blind - Gandhi
Well, one can also ask how many will we actually see... since the military has already started to complain about the hotspot zones are disturbin their radio equitment.... Goto OS2 Dudez HomeZone ....
Regards, K. Haverblad www.OS2World.Com
From a technology standpoint, can someone out there with alot of Wi-Fi experience reply back with how this will differ from products such as Joltage's apps that turn hot spots into instant mini-Internet service providers? Or HotSpottzz, who has creats wi-fi networks via strategically placed antennas? Or is WiFi Zone more this more like the peer-to-peer approach taken by SkyPilot?
--- have you healed your church website?
If anyone wanted to make this web site, I'd provide free hosting for it! (provided that it was TOTALLY FREE for everyone to use ... and that it doesn't suck down ubber-bandwidth (more than a T-1's worth)
... where is their community spirit??
That is B.S. that you have to pay to use their logo and to essentially get listed on their site
HallmarkOrnaments.Com
*Sigh* Too much Conspiracy Zone for me...
This is my digital signature. 10011011001
I can see one main advantage of this 'wi-fi zone', but I fear that it will not be implemented is roaming, so that you can just have a contract with your 'main' provider, use other hotspots and be billed on your normal contract. That would be nice.
I also hope that the requirement states that there's not f*cking additionnal software to install. I can also dream of requiring easy access from other OS than windows.
#include "coucou.h"
I think the top one of these would be a better brand symbol.
-no broken link
Well, who is going to pay $100 to offer a service for free?
I guess this is probably going to go more towards pay sites, but if they really want to build a world of total wi-fi coverage, what they should do is build protocols that allow devices to see prices to get on the various Networks that surround them and allow for quick, instant payment for bandwidth used.
autopr0n is like, down and stuff.
I'm providing wireless access to probably 10-20 rooms in my dorm. I know of at least one person using (total stranger came to my door once and asked me about it, lived one floor up)
autopr0n is like, down and stuff.
Wouldn't it make sense to put a space for the SSID?
Layer 3, at least as I read it refers to the layer in the physical network stack. He means that all internet trafic would be encrypted, rather then application spesific uses like SSH and https.
Anyway, even if you did create a distributed project, you would only be able to decrypt one internet session from one person. Not everyone's traffic. It would be entirely pointless.
autopr0n is like, down and stuff.
This drive to put 802.11 (I refuse to use the stupid moniker "wi-fi") on everything from cars to wristwatches is not only careless, but dangerous.
How many times does it have to be said, "WEP IS BROKEN"? And worse than that--WEP is also OPTIONAL. Most people don't understand encryption, nor do they grok why they should at least turn WEP on, be it broken or not. The end result is, they don't. Take a quick drive around your neighborhood with Kismet and see for yourself...90% of the AP's you encounter are using the default settings (including the default ESSID of "linksys"), and are using absolutely NO encryption. It's even worse when they have the AP's DHCP server left on.
The solution is of course to use a good VPN, right? But setting up a VPN is not trivial--take a look at the docs on freeswan.org, it's fairly involved and well beyond joe average user. Never mind the myriad of different VPN clients that may or may not work with your VPN server.
802.11 is fundamentally flawed. It is -dangerously- flawed.
It means no regulation. You can do whatever you want in the 2.4 and 5ghz range, as long as you don't go over a certan power range.
autopr0n is like, down and stuff.
If you need security, just run IPSec. If you don't, don't. Requiring it is dumb, though.
sulli
RTFJ.
Think of the cell phone network - you can sign up for a phone in Seattle and probably make a call in Miami. 802.11b access today is not a lot different than the private radio systems that the cell business is slowly consuming.
For wireless hotspots to take off there really needs to be a standard behind it - I'd suggest something along the lines of broadcasting SSID so they're easy to find, then requiring authentication and strong layer three encryption for each client - so what if they're netstumbled
Its going to be interesting
I am very easy to get along with, but I don't have time to waste being nice to people who are being stupid. -Theo
But reading this post I find myself trying to write down examples of public domain logos that are not controlled by any organization. And I think that there are relatively few. Of those that come to mind, like the pawn shop's three balls, and the Medical caducious, they are very ancient. A few modern examples are the radioactive and biohazard tri-foils.
We are now poised at a point where a new public symbol might have reached a critical public awareness where it might spring into existence. The Warchalked Wi-Fi hot spot.
Of course I'm glossing over those generic sorts of informational highway type signs that basically are pictographs (mens room, telephone, hotel bed).
Or maybe this is more common than I think. Can slashdot readers come up with other (non-generic) examples of "free" logos with no controlling entity.
Some drink at the fountain of knowledge. Others just gargle.
The problem is that it ain't likely to stay unregulated. That's what he's talking about.
http://www.80211hotspots.com
There are already many ways to list your hotspot, including http://www.nodedb.com, http://www.wifimaps.com, and more. I don't understnad why one would need to pay $100 to use a logo, I think the standard [)(] is sufficient...
Instead of paying to use a logo, I suggest one that we can all use for free: http://www.zhrodague.net/~drew/images/flipbird-ico n.png
1) Create a brand
2) Start calling it "approved"
3) Complain to councils and goverments about "un-approved" networks that are causing interfernce.
4) Get unapproved networks stopped.
5) Ramp up the price.
You forgot:
6) ???
7) PROFIT!!
I have also been working on wi-fi hot spot branding for a while, with an identity sign (for free)
Beam Here mirror
Beam Here
Beam Here Identity Sign
I can put together a simple eps sign to print for anyone with a hotspot to use in about a week. And if anyone wants to team up for a database that would be great to.
1. Stupid symbol. It contains no symbology suggesting wirelessness or radio, and it contains English words (and parts thereof). This is supposed to be an international symbol, so it should use graphics only. Just look at simple symbols like those for radioactivity or biohazards, they're extremely simple and to the point. What's wrong with an idealized graphic of an antenna and radio waves, plus some sort of hint that it's digital?
2. If it's supposed to encourage more widespread adoption of WiFi, the fee will be a super-major downer for a lot of providers (especially in parts of the world where $100 still means something). Plus it sends the wrong signal (no pun intended), charging for something that is supposed to spread the gospel.
Anyway... There are two big problems with all of these public websites to find active 802.11b nodes.
1) No one knows were to find them (lack of advertizing and promotion). Now, being that they are free, why don't they get free banner ad space on places like OSDN, or supporting users sites? (Other "free" projects do, right?
2) The information is WAY to old. Who wants to go a couple miles away, only to find out the node is dead? Why not write a snmp query interface to the database, and then have the people running the nodes allow specific snmp access from the public database server? Then, you could have live information, not "230 day old" information...
This sign points to who is behind it. In other words, The Usual Corporate Suspects - not just Microsoft and Intel, but Apple, AMD, etc. etc.
After all, when people start to see this logo everywhere, they're going to realize how valuable and pervasive WiFi is. I'd imagine that would translate into more sales of WiFi hardware, which would pay off for everybody involved in the WiFi Alliance.
Is it just me or does the Wi-Fi ZONE's domain name read "Why fizz one?"
OpenNodes
The Wi-Fi FreeSpot Network
NodeDB
80211hotspots.com
The problem is that these are all incomplete, and don't keep up with each other. If someone starts another, please comb through these sites and take user comments on reliability, continued existence, free/price, etc.
"I believe that the cult of the particular brings only death - for it bases order on likeness." St.-Exupery
Apparently one only has to express one's honest opinion to be labelled "troll" if some idiot moderator disagrees with it.
coalition gonna start ?
given the choice I am not sure which is worse, Piss or Formaldehyde. AB beers are disgusting...
If I'm putting up a Wireless access point, antenna, internet connection - if I want to have a silly logo that say "WIFI zone" - I have to pay $100 for the stupid logo?
BAHAHAHAHAHAHA
http://www.seethru.co.uk/zine/rants/allyourbase.ht m
If you're just looking for a logo to advertize to the public that you've got a WAP available to use, I'm working on that right now. Here's the rough website I threw together today:
ZomBvision's Web Icon
I'd have put this up hours ago but work kept getting in the way of my goofing-off time (I hate that).
I'll put up the original graphics I developed for this after I get home tonight-will be available tomorrow. I wish I had my professional graphics tools at work.
I'll also post links to existing sites that show available AP's and add my own list of Hot Spots. I'll start taking list suggestions at my email address (zombvision@cy-co.com) until I get a handy web form put up to automate the process. I'll gladly accept volunteer code and graphics for free distribution, as well as suggestions from arm-chair lawyers (or real lawyers, even) as to how my rules for use of the designs on this page should be amended/modified.
What Would Satan Do?
Turning off SSID broadcast is a far better way to keep people off your access point. They cant access what they cant see. And change your SSID from "Linksys" or "Default".
I just dont get the "802.11 is flawed" mantra that I keep hearing over and over again. A little security (WEP plus turning off SSID broadcast) is more than enough for home users. Neither JoeSix pack nor JoeSlashDotter needs military grade encryption. JoeSlashDotter seems to think he does for some reason.
2.4 and 5ghz are regulated by the FCC. However, one can operate on an unlicensed basis in those bands. Big difference.
The performance certification isn't stunning, either - it's nice to get 2Mbps radio, but they're only insisting on 128kbps of actual wired bandwidth behind it, so who cares how fast the radio link is? (I'd initially read it as requiring 2Mbps of _bandwidth_, which means a European E1 can almost do it, unless they use 1984kbps or 1920kbps framing, but an American/Japanese/Taiwanese T1 can't. But it's just talking about radio speed. 128kbps is just ISDN/IDSL or slow-DSL-uplink speed, though it certainly beats modems.)
The no-interference-with-VPNs part is good, though it's not clear whether it's banning NAT or not (many IPSEC implementations support UDP tunnels for NAT, but it's bandwidth-intensive and not universally supported.)
Bill Stewart
New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
Of course, using 802.11 without using firewalls is seriously risky, and I'm not optimistic about whatever Son-of-WEP is called really fixing the problem well. But that's a separate issue.
Bill Stewart
New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
It would seem to require very little hardware and planning. . .perhaps this could be a grassroots phenomenon--wire your libraries!
-- @rjamestaylor on Ello
Yes but who has a link on branding? Do you realize what the term 'Branding' entails?
you cant have ying without the yang; all your ying are belong to us
A name you can trust.