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Atari Arcade Division Closes

Bill Kendrick writes "Today Midway dropped the axe on 'Midway Games West' (Formerly Atari Games Corporation). The remaining 30 people working there have been laid off. The other half of Atari, who went on to make the Atari ST line of computers and Jaguar and Lynx game systems, is still alive and kicking, as part of Infogrames. Still, it's a sad day for gamers."

32 of 139 comments (clear)

  1. gonna miss them as much as me?? by peculiarmethod · · Score: 5, Informative

    Midway's list of free games include:

    - Defender
    - Joust
    - Rampage
    - Spy Hunter
    - Robotron 2084
    - Tapper
    - Defender II
    - Bubbles
    - Satan's Hollow
    - Sinistar

    http://www.midway.com/cgi-bin/gx.cgi/AppLogic+FT Co ntentServer?pagename=FutureTense/Apps/Xcelerate/Mi dway/Play

    pm

    --
    ** "It's not my job to stand between the people talking to me, and the ones listening to me." -- Pego the Jerk
  2. Condolences by dmanny · · Score: 2, Interesting
    That's a shame. I certainly enjoyed their early products.

    Can anyone list off the remaining manufacturers in this market? How are they doing?

    --
    All my previous sigs now look like this one, I wish they were permanetly recorded when used. :-(
  3. They still existed? by MikeFM · · Score: 2, Insightful

    I'm actually surprised to hear they were still around at all. What are some recent titles they've produced? I don't play arcade games a lot so I really had no idea they were still producing for so long.

    --
    At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
    1. Re:They still existed? by EvilOpie · · Score: 2, Informative

      Godzilla Destroy All Monsters Melee for the GameCube had the Atari logo splashed all over it, both on the cover of the box and in the game itself.

      --
      -Through the server, over the router, off the firewall... Nothing but 'Net!
    2. Re:They still existed? by scatterbrained · · Score: 2, Informative

      They ceased arcade production at the same time
      as the rest of Midway - around summer 2000.
      AFAIK they were producing ports and independent
      titles for home systems.

      About the last arcade piece they produced that
      did anything was "San Francisco Rush 2049".

      --
      -- All that's left of me, is slight insanity, whats on the right, I don't know. -- Bob Mould
    3. Re:They still existed? by Skevin · · Score: 2, Informative

      > What are some recent titles they've produced?

      Has anyone noticed their logo is on the NeverWinter Nights box?

      Solomon

      --
      "Twice half-assed makes an ass whole." --Solomon K. Chang
  4. This is not all an end by amigaluvr · · Score: 2, Interesting

    This might look like an end but I dont see it that way.

    Just as the group have ended and it may be the last of the threads of atari, there is still the history. we still have what has been given us

    Such as the old arcade games, and all their followon inspirations. 2D was never the same if they had not been.

  5. Very sad, but Atari arcade never evolved by totallygeek · · Score: 5, Interesting
    I love old video games. Maybe it is just because the new games are too difficult, require too much memory of secret moves or play areas, or are too jazzed about graphics than about game play. I think many at Atari felt the same way I do. The simplicity of game play for Atari arcade games was attractive for me. The fact that I had the Atari 2600 and most of the games in the game room were Atari made my arcade experience get named "playing Atari". However, most kids today wouldn't want to play Joust or Defender. If they did, Joust would be a first-person adventure in 3D where you would run around looking for a good bird to climb onto, while running from bad birds and flying dinosaurs. Defender would need to be a console game with 42 CDs where you are role-playing in your fight against mutant alien invasions. Atari's death is sad, but they never attempted to sell arcade games that satisfied the audience of today.

    1. Re:Very sad, but Atari arcade never evolved by doofusclam · · Score: 4, Insightful

      I spent 4 (pissed) hours last night with 2 player Joust thru MAME on my Xbox. The balance is superb and something new games could learn from - the difficulty level is rock hard but the environment and controls are so simple that no matter how I get killed I always think 'damn try harder next time' rather than 'stupid sucky unfair game' - theres not many like that made these days.

    2. Re:Very sad, but Atari arcade never evolved by len_harms · · Score: 2, Interesting

      I think the death of the video arcade has alot to do with consoles. Why play that game when you can play 50 at home? The video arcade was a place for people to hang out and eat pizza with friends. The hang outs are just different today. The video arcade was a fad, a LONG fad, but a fad. The machines were never ment to be 50 in one room where you played them. They were ment for bars, bowling allies, and fairs. Where there was not much else to do while waiting for something.

      The video arcades are turning back INTO arcades. Where you do physical stuff. Most older arcades were of mechanical sorts, and gimicky things. It takes 30 seconds but the thing snorks your quarter and does something fancy, poof done. Want to see it again? Need another quarter.

      Most kids do not even know these older games exist. I just bought the activision anthology for the ps2. Excelent 2600 set by the way. Put my friends kids in front of the thing and they played for HOURS. They could give a rip about the graphics. A couple of the games did suck. He said it. A few he kept playing because they didnt. Its that simple. The game sucks or it doesnt. Make to many sucky games and people will not play your stuff.

      Another of my favorites is smashtv. NOT the best graphics but good enough, but the playability is there. Again showed this to my friends kids. I was playing on my laptop. They were playing the ps2. They stoped the game they were playing to watch me play the game. SmashTV is VERY cool compaired to the game they were playing. They saw that right away. Sucky games get tossed out for games that suck less.

      The problem with the video arcade is money. To make a HUGE piece of gimicky software that stands out from the rest of gimicky games, costs alot of money. They just simply did not have enough people going to arcades to justify the money they were putting into it. Consoles on the other hand, you sell 40k in copies at 50 a pop, youve probably made your money back.

      Now games are such HUGE productions they do not dare to stop making the game. In the 80's the games were simple enough that they could chuck the prototype if it was not good. As they have probably only put a couple of people on it and a few months of work. They could even chuck most of what they had and go back and redesign the thing, keeping what was good and leaving the rest. Now you have artists, testers, managers, project schedules, programmerS, hardware guys, and support staff. The credits in the newer games is very very very long. By the time they realize the game just sucks they are already cutting cds and making boxes!

      My next game? Freelancer, finaly went gold. We shall see what they have been doing for FIVE years...

  6. Bring Back the ST by nurb432 · · Score: 2, Interesting

    Hey they are doing it for Amiga and the C64, and if the 'other half' still have jobs.. they have a place to do it at..

    Id buy a 'modernized' ST...

    --
    ---- Booth was a patriot ----
    1. Re:Bring Back the ST by spiny · · Score: 2, Informative

      buy an Atari Falcon - they were the 'next generation' ST, better chips, onboard DMA, har drive etc etc. For some reason Atari saw fit not to tell anyone about it, so the only people that bought them were cubase using studio dwellers and it died a death...

      however, it's a great machine and people are still making hardware (though not many people admittedly) for it.

      some links:

      atari scene news

      myatari - online monthly mag

      cheers.

      --

      Fry: heh, Yakov Smirnoff said it
      Leela: No he didn't.
    2. Re:Bring Back the ST by JMZorko · · Score: 2, Interesting
      Damn, I first learned C, as well as 68000 assembly, on an Atari 1040ST, using the Metacomco (sp?) compiler back in 1986 (coming from an 1802-based RCA VIP, and 8-bit Atari XL, quite a jump!) It rocked. Later, I bought one of those too-cool SH204 shoebox 20MB hard drives, and then a bunch of MIDI stuff.

      I still sort of miss those days -- I dunno, I like variety, and I was bummed when Commodore and Atari stopped producing Amigas and STs, respectively. I've been a Windows developer since 1990, and it's gotten so homogenous now that the only way it seemed fun again was to decide to focus more on cross-platform development. So, I started (and continue) learning and using Linux, Mac OSX, Solaris, POSIX APIs, etc.

      Regards,

      John

      --
      Falling You - beautiful
  7. They ran out of inspiration long ago by SexyKellyOsbourne · · Score: 5, Interesting

    All they have put out since their Atari classics are nothing more than lame rehashes of their old games -- which are available for FREE with MAME -- sold for the latest consoles and PCs for $50.

    They have produced nothing of value since, and though it would have been shameful had they been aborted before they put out their classics, they were headed to the dustbin of history due to their lack of inspiration.

    Hopefully, Midway will hire 30 young, ambitious, and talented programmers in their place.

  8. Atari lives on forever, regardless by MFInc2001 · · Score: 3, Interesting

    The "legendary" (Nolan Bushnell) Atari has been gone for a long time already. However, the Atari we all grew up with and loved, and still love, shall go on forever in the form of MAME and Atari 2600 emulators.


    --MFInc

    LadyboyLovers.com

  9. Are most arcade games violent? by Anonym0us+Cow+Herd · · Score: 4, Interesting

    20+ years ago, I used to love arcade games. That's why I love MAME. Lots of my old favorite games.

    I've been to a couple arcades a few times in the last 10 years. A rare event for me. But I notice something. All of the games seem to be violent. Games involving fighting, shooting, etc.

    My question is this: Are all arcade games violent nowdays? Or is it just that the two arcades I've seen are not representative of the arcade games available?

    I'm not offended by the fact that violent games exist, nor that people play them. I've played a few myself. I just don't care for them. I liked the games of logic or skill like the old games. Shooting cartoon/imaginary spaceships, enemies, or some kind of graphic token isn't the same thing as shooting people. (And it's not that I wouldn't actually shoot people either, given the need.)

    --
    The price of freedom is eternal litigation.
    1. Re:Are most arcade games violent? by d3kk · · Score: 2, Insightful

      Well, of course the amount of violent arcade games has increased over the last ten years. It's increased on consoles as well.

      I wouldn't say the trend is necessarily going towards just violence, but rather arcades are trying to do things that you can't do at home. For example look at the explosion of Bemani games that everybody is seeing all over the place (Dance Dance Revolution, Beatmania, etc.) and there's plenty of other games that are similar in that they're not your normal button mashers (That boxing game, for example.)

  10. Did not go quietly? by StuffYourReligion · · Score: 4, Interesting

    OK, so this is a rumor... not because I don't trust the source, but because I don't remember the exact story (yeah, so don't you trust me either). There are facts here, but I am not clear on them all.

    My good friend's housemate worked at Midway, and I first heard the news last Tuesday. I believe it was actually the day before, on Feb. 3, that the cops arrived... before the announcement was even made. Apparently it wasn't your usual, quiet, lay-off. So the police were there and then everyone was told to leave immediately. "Don't grab your stuff, don't clean out your desks, just leave." Apparently they expected trouble for some reason, and I heard some things were indeed smashed by people on their way out.

    They were going to let people back to gather their belongings later in the week... one at a time, escorted and supervised. If there were really just 30 employees there (says so in the article)... why would they have expected trouble? Why would they have thrown people out so rudely? This I don't know. I'm sure this sort of thing happens all the time, but it seemed a bit strange to me, and the story made an impression on me most of all because it was Midway.

    Makes me wonder what their corporate culture was like, and if most of the employees were wizened, old, maladjusted sociopaths who had lived so completely inside video games for the past years they might not react well to having themselves unplugged rather than just reset. My friend's housemate doesn't fit that description. Well, he's young anyway. *shrug*

    No telling how many thousands of quarters went from my pockets into Midway machines back in the '80's ... but one of the most surprising things for me, hearing this story, was that Midway still even existed. I didn't know. I guess I haven't been in an arcade in a while.

    --
    I have no special gift, I am only passionately curious. --Albert Einstein
    1. Re:Did not go quietly? by scatterbrained · · Score: 3, Informative

      When Midway bought Atari Games there was a huge culture clash - Midway was viewed by Atari as a cheap bottom feeder, and Atari was viewed by Midway as an inefficient waster of money (both true to some extent). My opinion is that there were some major disagreements among the Midway corporate level people and the Midway game designers about whether the purchase was a good idea, and that some of those people didn't try very hard to support Atari projects. Just the usual character assasination and not invented here stuff.

      I worked at Midway and with Atari people, and I liked most of the people I met there. I think this move just reflects more of the agonizingly slow death spiral that Midway is in right now.

      There have been a lot of layoffs and frustration over the years, and I wouldn't be surpirsed that there were cops or private security types - WMS (Midway's ex-parent company) has hired these types before during a production strike. Midway can be pretty paranoid about corporate secrets, but that goes along with the territory.

      As for corporate culture at Midway, it's pretty ugly (my opinion). See http://fatbabies.com for a sampling of what some (very opinionated) people think about Midway and other fine outfits in the games industry.

      --
      -- All that's left of me, is slight insanity, whats on the right, I don't know. -- Bob Mould
    2. Re:Did not go quietly? by mcgroarty · · Score: 4, Informative
      I work for Midway.

      I'm not speaking in any official capacity, but let me ask you this... if you were closing off a company filled with valuable equipment, including many $20,000 parts that fit neatly under a winter jacket, would you lay everyone off, then say "now go back to your offices and grab some stuff!!!" -- ?

      There's nothing at all strange about how it was handled. When the emotions are high, it's only common sense to work it this way, as there will always be somebody who tries to take advantage of the situation.

      Neil, the CEO, flew out to talk to everyone personally. He handled this himself, and he apologized repeatedly, understanding the value that these people place on the old building and the Milpitas area. But that space is huge and costs a ton to keep up, and the projects coming out of there weren't going to help Midway's bottom line much while the economy's in the shape it's in.

      Most are being offered jobs in the other Midway studios, and a few are talking about starting their own projects externally.

      There wasn't some crazy ape cage full of angry people, ready to explode and tear the place down -- that office had a number of top-notch professionals, and I was frankly floored by some of them when I visited that studio. I'm going to enjoy having some of them in Chicago, and I hope the majority do make their way to the San Diego office as well.

    3. Re:Did not go quietly? by StuffYourReligion · · Score: 2, Informative

      Thanks for the insightful reply. I haven't spoken to my friend's housemate since last week, so I hadn't heard anything more than some second-hand gossip (as I admitted in my original post).

      Yes, I guess some people would be inclined to pocket expensive toys and tools on the way out the door in such a situation. I've just never understood that mentality. I've had stuff given to me when a company goes under though, and that's always nice.

      And also, I'm used to hearing of people getting laid off privately, one at a time. But when you're shutting down a whole office, obviously that doesn't make sense.

      --
      I have no special gift, I am only passionately curious. --Albert Einstein
  11. I blame the consumer, of course by Anonymous Coward · · Score: 4, Insightful

    You walk into an arcade and what do you see? 5 different racing games, a couple of gun games, maybe a dance game, and thats it!

    WTF happened to arcade games?

    Driven by focus groups, test marketed before they are mass produced, arcade games are yet another barometer of the bland tastes of the unwashed masses. Apparently the majority of people want more of the same, just slightly different. Look! Its a racing game that allows you to switch camera angles!! Look! Its a gun game where you shoot zombies instead of terrorists!!

    Where is the sense of adventure?

    I wish about 80% of consumers would simply die quietly in their sleep. No, I'm not bitter, just hopeful.

    1. Re:I blame the consumer, of course by mcgroarty · · Score: 2, Insightful
      The only games that sell well anymore are ones with unusual cabinet and controller requirements, and even those don't do so well anymore. Why?

      Two things: Redemption games and piracy.

      Games that give you back little tickets and encourage you to keep pumping coins in for "skill tests" make far, far more money than games where you buy 90 seconds of play. The coin in time is something like 20 seconds when these things are busy. Arcade operators love this, and today's materialistic youth eat it up. If you're in your late 20s and you hit up a Chuck E Cheese or similar today, you'll be disappointed to see what it is today. The arcade games are just in a small corner. The rest is all skee ball, coin tray knock-off and the likes. The positioning used to be the reverse.

      On piracy, it used to be that you had a completely different cabinet, new hardware, different controllers, a completely different arrangement for every arcade game. The advent of the JAMA board (a board you swap out to change a cabinet completely) meant that the same cabinets could be reused more easily. Moving to a few standardized arcade boards with different ROMs also meant that it was easier to swap just a few components on the board to give a new game. The problem was that it also meant there were just a few pieces that needed to be duplicated by Taiwanese pirate vendors. With the advent of modular components, piracy skyrocketed and profits plumetted. Arcade manufacturers backed off and started to make intentionally obtuse and difficult-to-copy designs again, however once they'd had a taste of the arcade market, Taiwanese companies ramped up their engineering to match, duplicating the progressively more complex designs as well.

  12. Embedded Links are your Friend! by ackthpt · · Score: 5, Informative
    Making this a link rather than trying to get fr1st p0st helps.

    I spent much of my first meager paychecks at Aladdin's Castle in Saginaw, MI, playing Crystal Castles and Gauntlet. There was some later version of Asteroids which i really liked, and wouldn't mind sharing my apartment with one of the full-sized arcade machines. And probably most favorite was Tempest, which I have for the PC. There's a knob for sale which I believe works with it. Best game ever with the sound cranked way up!

    --

    A feeling of having made the same mistake before: Deja Foobar
  13. One hit wonder.. by Faeton · · Score: 2, Interesting
    I would like to throw the idea around that Atari was just a "one hit wonder" and really had no idea WTF it was doing and paid the consequence for its actions (and inactions). It was up to Nintendo to show everybody how it could and should be done.

    Sure, Atari had its accomplices (Intellivision, Colleco) but Atari was the "big boy" but didn't have the maturity for a good business model or proper "hot or not" entertainment senses. By flooding the market with crap ass games (and letting companies they've licensed do that... ET anyone?) they spread such ill-will among the public that it took literally years before all the stars aligned and Nintendo showed the path.

    So for them to last as long as they have, I don't think we should really mourn them, as they've been dead for the longest time. (though admittedly Stun Running did suck up a lot of my money). They've just been a souless zombie for the last 20 years.

  14. The "other half" is gone too by erturs · · Score: 4, Interesting

    I used to work at the "other half" of Atari (just plain Atari Corporation) and it was shut down nearly 7 years ago. A lot of the assets (including the Atari logo and rights to a bunch of games) were sold, and eventually made their way to Infogrames, but all of the employees were laid off and have long since been dispersed. A pity, really -- there were some good people and good technology at Atari.

  15. i have to say this by Ravagin · · Score: 4, Insightful
    Still, it's a sad day for gamers.

    But not, you know, for the thirty people laid off.

    Ah, slashdot.

    --

    Karma: T-rexcellent.

  16. Is this really the sad day it's claimed to be? by Mulletproof · · Score: 2, Insightful

    No, Atari died a long time ago, just after Nintendo stole the console crown. Since then, the only projects they've come up with have been consoles or handhelds that have either died slow, withering deaths or were just abandoned outright before they reached their prime. The most support these platforms ever received was after they dropped into absolesence by private 3rd parties coding for the hell of it.

    No, what's really sad is that this company didn't die gracefully. Instead it's being chopped up bit by bit, one failure after another. That sad day is long past. Like they said about Spock, "He's dead already..."

    --
    You need a FREE iPod Nano
  17. Blame yourself by artemis67 · · Score: 2, Insightful

    You walk into an arcade and what do you see? 5 different racing games, a couple of gun games, maybe a dance game, and thats it!

    WTF happened to arcade games?


    The arcade game market collapsed because of two factors: PC gaming and console gaming. Consumers like yourself found and purchased replacements that were in some ways adequate and in some ways superior to arcade games. The money that would have gone into arcade gamaing you spent on home gaming systems, instead.

    Back in the late 70's and early 80's, the quantity and quality of arcade games was vastly superior to PC and console games; by the early 90's, the quantity of games was clearly with the home gaming market. And by the late 90's, the quality and features of home gaming had either equalled or exceeded arcade games. The only area where arcade games could really innovate was in elaborate designs like race cars and motorbikes and snowboards. I suspect that such arcade units cost more to build and to maintain, and along with the decreased revenue per unit, forced the arcade manufacturers to raise the cost per game to anywhere from .50 to $2.00. Higher prices are also a contributing factor to lower demand, just accelerating the death spiral that the arcade industry is already in.

    You want arcade games to survive? Then you (and 50 million of your closest friends) should stop buying PC and console games and start spending your money exclusively on arcade games.

    Me? I prefer the cost, convenience and replayablity of home gaming. I was an arcade fanatic back in the early 80's, but these days, if I find myself in an arcade once a year, that's a lot.

  18. They made the best arcade games, period by MilenCent · · Score: 5, Insightful

    Atari's passing is a real blow to the industry, even if they haven't made too many games lately.

    For starters, Atari was the first successful arcade game company. For a little while, if you talked about videogames you meant Atari.

    Second, throughout their entire lifespan, Atari produced original games. They always tried new things. They always looked for something different to do. Of all the other companies in the industry, there are precious few who can claim that. Nintendo certainly does it. Some of Sega's splinter development teams do it. Blizzard does it by copying lesser-known games (like Dune II and Rogue). Maxis does it once in a while when they aren't releasing The Sims add-on packs. Who doesn't do it? Namco, Capcom, Square, EA, Microsoft, and Infogrammes (including their "Atari" devision).

    By the way: a previous comment stated that Defender, Stargate/Defender II., Joust, Robotron, Rampage, Tapper and Sinistar were Midway games. They are, but they are not Atari games.

    Here are the most noteworthy Atari arcade releases, to my mind:
    Pong
    Asteroids (and Asteroids Deluxe)
    Missile Command
    Centipede (and Milipede)
    Tempest (tied with William's Robotron: 2084 for the title of Twitchiest Game)
    Star Wars (still the best of all the many Star Wars videogames!)
    Crystal Castles
    Marble Madness
    I, Robot (the very first 3D polygonal game)
    Hard Drivin' (the first successful 3D polygonal game) (also Race Drivin')
    S.T.U.N. Runner
    720 Degrees
    Gauntlet (the game that invented the idea of joining in any time, and an incredible amount of fun) (and Gauntlet II)
    Toobin'
    KLAX
    Tetris (arcade)
    Rampart (the best-designed game ever made)
    San Franscisco Rush (which is actually like a high-tech update of Hard Drivin')
    Gauntlet Legends (pioneering with characters that persist between games) (and Gauntlet: Dark Legacy)

    So, unlike what a previous correspondent said, Atari was not a one-hit wonder.

    What most of these games have in common is the creation of an entirely new kind of game. They didn't produce endless strings of one-on-one fighting games like some companies I could name. It's true that a few games were released that didn't measure up to these (California Speed stands out in my mind), but no other game company has this track record of innovation, not even Nintendo (and hey, I love Nintendo).

    In the early days of the arcade game industry there were few precedents, so you couldn't mindlessly ape someone else. Atari stood out then. But even in their later years, they still tried new, nutty things. That era gave us Rampart, which, I'm not kidding, is an amazing design and should be studied, in an era when side-scrolling things like Teenage Mutant Ninja Turtles were the rage. They were just about the only reason for thinking person to enter arcades for a while.

    To think that Ed Logg may have been escorted off the premises by police! Man, that just makes my blood boil.

  19. Wow. Didn't even know they were still around.... by abelaye · · Score: 3, Funny

    ...My dad worked for Atari in the early-80s when the 2600 ruled the market. It was cool. Sometimes he'd take us down there on the weekends to play in the free arcade.

    My dad's own take on Atari's demise: Their engineers were a bunch of coke addicts. Now, this could very well be just the circle of folks that my dad worked with.

    Here's one for the urban legend file: There used to be a couch in the lobby of the building, and every night at midnight (according to my dad who sometimes worked the graveyard shift), the face of an old Indian chieftian used to appear in the fabric. It used to freak out all the security guards who had to sit there looking at it all night.

    -- anthony

  20. Re:Infogrames & Hardware? by badasscat · · Score: 2, Interesting

    Is Infogrames producing any hardware?

    No. The "other half" of Atari ceased to exist long ago, and Infogrames owns only the IP - not the offices Atari used to be headquartered in, not the employees that used to work there. There is no more "Atari" as a functioning entity - not even as a division of Infogrames. It is simply a name they slap on what they consider their "high end" games - most of which to this point have actually been developed outside the company (and in fact were in development before the purchase of Atari's IP from Hasbro).

    Infogrames does not even do a very good job of branding the Atari name. I work at a game publisher with a setup similar to what Infogrames has (central company with several different "labels") and we would never, ever put our parent company name anywhere on one of our labeled games - we keep the labels pure, and each has a distinct identity and to anyone on the outside probably feels like a separate company. Yet on "Atari" games these days all you generally see of Atari is the logo on the packaging and at startup - but there are still Infogrames logos and information plastered all over the place in the manuals, on the web sites, in the advertising, etc. It's very transparent that this is simply an Infogrames brand, and that the games are simply Infogrames games. There's no sense that the name "Atari" actually means anything - it doesn't, but they could at least do a better job at making it seem like it does.

    As for hardware, it'd be cool to see an Atari-branded console again but a) it'll never happen, and b) if it does, this is not the same Atari. It'd be an Infogrames console in reality and everyone would know it.

    It's a shame about Midway West too. This was not some one-hit wonder - anyone remember Marble Madness? Crystal Castles? A.P.B.? Paperboy? Not to mention Pong. Atari Games' list of arcade hits is nearly endless and goes back further than any other arcade manufacturer's. All the way up to the early 1990's, they were one of the dominant developers of arcade hardware and hit games.