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Overture Buys Fast Search

generic-man writes "Hot off the heels of buying Altavista, Overture today announced it would buy Fast Search. Fast Search, a Norwegian company which manages AllTheWeb.com, will get $70 million in cash with up to $30 million in performance bonuses over the next three years. The deal is expected to close by April."

41 of 156 comments (clear)

  1. Funny by cyclist1200 · · Score: 2, Insightful

    that I was just reading an article about how FAST came up with a lot of the things that geeks idolize Google for.

  2. i wonder by egoff · · Score: 3, Funny

    if they realize the bubble already burst?

    1. Re:i wonder by chundo · · Score: 5, Interesting

      Before Google was started it was assumed that internet search was either "a solved problem or not very interesting". Google proved them wrong; why is it inconceivable that another company could beat out Google now?

      You don't need a bubble to keep you afloat if you've got a useful product and a good business plan. The fact that the .com bubble has burst doesn't mean that everyone should stop exploring viable online business opportunities.

      -j

  3. And Google is evil? by The+Bungi · · Score: 3, Interesting

    What was that article a few days ago saying that Google is evil because it does all sorts of nefarious things and represents a virtual monopoly in the search engine arena? Not that the arguments held any water, but I'm sure the person who wrote them is rethinking his "monopoly" accusations in light of this.

  4. Really? by snack-a-lot · · Score: 4, Informative

    I hope they don't ruin it. A combination of Alltheweb.com and Google.com gets me pretty much all the wares I need, but oddly they rarely have the same sites.

    (If you constantly get rubbish links while searching for files, try including things like "Index of" in your search along with a likely filename. You tend to get 'raw' file listings.)

  5. Re:MMmmmm by Joe+the+Lesser · · Score: 2, Informative

    Makes you wonder if they are planning to challenge google as the search supreme

    'The acquisition, combined with the recent purchase of search engine AltaVista, is designed to help Overture "create the most powerful and comprehensive search capability on the Internet," the company said in a release.'

    I would wager that's the plan.

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  6. More analysis of the purchase... by friedegg · · Score: 4, Informative

    From News.com and The Register, plus a big discussion at WebmasterWorld.

    --
    Google doesn't index user sigs, so stop trying to "Google Bomb" with them.
  7. How nice by nob · · Score: 4, Funny

    That's nice of Overture to merge all these search engines into one, so Google only has one company to buy. It just makes it so much easier.

    --
    daed si luap
  8. Wow! by SlashChick · · Score: 3, Interesting

    "For 2003, [Overture] now expects to see revenue of more than $1 billion and earnings per share of 60 cents to 70 cents. Analysts had been expecting the company to report earnings of 91 cents per share on revenue of $1.03 billion."

    Wow! Overture has better earnings per share than Microsoft! They've also beaten eBay, which is generally considered one of the most profitable Internet companies. Is pay-for-placement really so valuable that it creates a billion-dollar company? Can someone who understands this business model explain how it's making so much money?

    If Overture is truly an Internet-only success story, it bodes well for the rest of us who have jobs that rely on the Internet. More profitable companies mean that the Internet will be taken more seriously and that there will be more Internet jobs, which is always a good thing!

    1. Re:Wow! by stripmarkup · · Score: 5, Interesting

      I used to work for a search engine company that was acquired by Yahoo and now I work for another one. Here's the deal:

      Most businesses need leads from the yellow pages and other standard means of advertising. The amount of business that they get from leads coming from search engines has been increasing steadily over the years. The problem is that nobody will find you in a search if your site has not been crawled, or if it appears beyond the third or fourth page in the results. There are Search Engine Optimization (SEO) companies that "optimize" your site for a fee so that it appears more relevant to search engines.

      Obviously, search engine companies don't like this and developed anti-spam techniques to block as much of it as possible. If you are running a serious business and $100/year or so guarantees a decent placement in a major search engine, it's definitely worth it. For bigger markets (porn, for example), businesses are willing to pay more to get an edge over their competitors. Look at the Yellow Pages (an extremely profitable business) for an older example of this model in action.

      --
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    2. Re:Wow! by angle_slam · · Score: 3, Informative
      Obviously, search engine companies don't like this and developed anti-spam techniques to block as much of it as possible. If you are running a serious business and $100/year or so guarantees a decent placement in a major search engine, it's definitely worth it.

      It's a lot more than $100/year at Overture. I know someone who runs a web based business, and they spend $400 per DAY for good search engine placement with Google and Overture.

  9. investors beware by gaph · · Score: 2, Insightful

    i fear the worst for overture, or overlord as would be more fitting, because owning one search engine is difficult enough. it's not as if anyone can effectively compete with google in the first place. but so long as my babble fish doesn't go anywhere, i'll still visit altavista.

    --
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    1. Re:investors beware by ziplux · · Score: 2, Informative

      but so long as my babble fish doesn't go anywhere, i'll still visit altavista

      google has the same thing, except ad-free:
      Google Language tools

    2. Re:investors beware by poisoneleven · · Score: 2, Insightful

      I would invest in Overture. As a previous post mentioned, they're making .91 in revenue per share, better than a lot of brick and mortor companies. They've survived the height of the bubble. Up until now, they have been paying Altavista to allow their ads for placement in the search engine, now that money goes in their own pocket. With the purchase of a more sophisticated search engine company, they could really have something going as far as long term money making. Whether it will take a lot of people from Google, probably not, at least in the near future. Even good search engines like Teoma haven't done that, but they had been making money from Altavista, so improving that engine can only help things.

      This could actually be a good Tech investment.

  10. Overture's Motives by PepperedApple · · Score: 2, Interesting

    From the article, it seems like Overture wants to buy out search engines so that they can sell placement.

    Now that we know where their results come from, won't we steer clear?

    They could have at least pretended to return relevant results.

    1. Re:Overture's Motives by artemis67 · · Score: 3, Interesting

      I take it you've never looked at Overture.

      Yes, Overture sells paid listings, not relevance, although they do at least check out your site to make sure that the keywords you are registering are germain to your site's content.

      Registering with Overture is smart because Overture influences other search engines. Alta Vista has long had a deal with them to take the top three Overture listings and place them above Alta Vista's own results. Even the mighty Google is influenced by Overture.

      For example, before my company registered keywords on Overture, we couldn't be found on Google unless you search specifically on our name. Today, there is at least one keyword category where we have the top spot on Google (keywords we registered on Overture), and a number of others where we at least show up in the list.

      For businesses that are frustrated with the search engine games, Overture is probably the easiest way to influence them.

  11. With all that $$, why not buy Google? by LiftOp · · Score: 5, Interesting
    I mean, no one said it's for sale, but if you buy all the little companies that are running distant second to Google, and put them together, don't you get one big company that's running second as well?

    I mean, if I want the Ferrari, and I've got the dough, I don't get six or seven Chevys and consider myself the coolest kid on the block.

    1. Re:With all that $$, why not buy Google? by poot_rootbeer · · Score: 2, Insightful

      ...if you buy all the little companies that are running distant second to Google, and put them together...

      Put them together how?

      I'd imagine the work required to analyze the millions of lines of code that make up each search engine that Overture now owns, and then integrate all of them into one SOOPER-search engine, is going to end up being more difficult and taking longer than it would to write a fresh search engine from scratch.

      My guess is Overture doesn't know what they're doing.

  12. I'm sticking with google. by blair1q · · Score: 5, Interesting

    I just tried a few searches at Overture, and every one stacked what looked like product placements at the top of the responses. And in fact this notice introduced the results pages.

    It looks as though they're buying the underperforming search sites for their paid customer lists, which they offer to other search sites that take placement graft.

    They're not a search technology company. They're a search-result astroturf company. Their business model is selling ad space camouflaged as content.

    The internet is not secure as either a medium or a message.

    1. Re:I'm sticking with google. by cyberformer · · Score: 2, Informative

      They're not quite that evil. Their model is really just selling advertising through affiliate sites, a bit like Doubleclick. The difference is that Overture's ads are indexed to specific terms, exactly like Google's text-ads. Honest sites will clearly mark the ads from Overture as advertisements (again, like Google does with text ads), just as they won't try to pretend that a banner from Doubleclick is actually some kind of editorial content.

      Now, Overture is still bad. (So is Doubleclick!) I think it can legitimately be criticized for abusing the patent system in its suit against Google.

    2. Re:I'm sticking with google. by dash2 · · Score: 2, Insightful

      Let me be devil's advocate for a moment.

      Overture have a particular idea for a search algorithm:
      those that pay the most for a search term are most likely to have a useful search result. (The logic becomes clearer if you define "useful" as "something you are willing to pay for").

      It's not entirely stupid. And nobody is going to buy the search words for "P=NP", so it'll just use plain old search technology for that.

      I still use google though.

  13. Re:Was there ever an engine that used reg. express by Anonymous Coward · · Score: 4, Funny

    I think by "regular expressions", he means "regular expressions".

  14. Re:Was there ever an engine that used reg. express by russx2 · · Score: 2, Insightful

    Technically, entering a simple search term in a search engine is a regular expression in itself, albeit a simple one.

    Anything more would be pretty taxing on the server (especially with a monster like Google) and would no doubt only be used by very few people (regular expressions aren't exactly your average joe-public's idea of fun).

    Would be interesting to see this implemented, though.

  15. Re:I'm glad there is competition by Junks+Jerzey · · Score: 2, Insightful

    I'm glad there is competition in the search engine marketplace. For too long, google has held an illegal monopoly, forcing geeks with a social conscience like myself to use a second-rate search engine that cannot afford google's patent royalties.

    Whenever something good gets popular, there is always a backlash. You probably loved Google when it was beta, and now that it's even better you hate it, simply because everyone else likes it.

  16. Re:Was there ever an engine that used reg. express by elflet · · Score: 4, Informative
    I vaguely remember a web search engine that allowed the use of regular expressions

    Regular expressions are available in a few kinds of web searching today:

    • Site-level searches (e.g. as provided by Microsoft IIS) often support regular expressions.
    • Search engines may allow filtering of result filenames by regular expressions (e.g. alltheweb.com).

    It's unlikely you'd find regular expressions for searching content in search engines due to the way they build their indexes. (Here's an overly simplistic example, but it gets the idea across: a simple engine might split a page into words then maintain a list of all pages that contain that word. Using hashing, it's fast to look up a particular word in the table, but to search for "w\w+d" {all words beginning with w and ending with d} could take so much longer as to be impractical; it might even be impossible depending on how they've built their lookup tables.)

  17. Re:MMmmmm by Xformer · · Score: 3, Interesting

    Sounds more like they're trying to bring Altavista back up to a usable level.

    It currently takes AV upwards of 6+ months to update indexed pages. They also don't do anything with newly found sites or disappearing sites that that aren't explicitly (re)submitted.

    What's the use in that? Google, for one, goes over their entire index for updated/new/missing pages once a month.

    --
    All I want is a kind word, a warm bed and unlimited power.
  18. To Say there never will be... by Ghengis · · Score: 2, Insightful
    There never has been a serious challenger to Google and there never will be

    This is short-sited. Given the number of times people in the computer industry have lived to regret such wide-sweeping, bold comments, yours may be considered a rather ignorant thing to say.

    -1 Flamebait

    --

    "The best laid plans of mice and men gang oft agley..." - ROBERT BURNS

  19. Actually, you're using Overture... by Infonaut · · Score: 4, Insightful
    whether you like it or not. Unless you absolutely, positively never use anything but Google, you'll likely bump into Overture.

    The trick is to remember that search engines for some time now have been intertwined in a bizarre series of relationships that mostly go on behind the scenes.

    For example, Overture is utilized by Excite, Go, InfoSpace, Yahoo, Netscape, MSN, NBCi, and Ask Jeeves. AllTheWeb is utilized by Excite and Lycos.

    Some search engines incorporate results from three or more other engines, and synthesize the results before spitting them out to the end user. Excite, for example, uses data from FindWhat, LookSmart, Inktomi, AllTheWeb, and Overture.

    The above relationships are based on a six-month old chart I made to help myself keep the search engine world straight in my own head. Things change quickly, as we've seen of late, in the search engine world. But even though there is consolidation in the market, there are a few niche players that could continue to stay viable.

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  20. Huge difference by ObligatoryUserName · · Score: 2, Interesting

    In Google every ad is obviously an ad, and there are only a few per page. In Overture my search returned 20 ads that look like results (though a side note hinted otherwise) before it shows actual results. Search for "Flash MX" - result number 21 is Macromedia.com - everything before that is an ad. I don't care how good their search is, with the results formatted like this it seems like they return very low-relevancy links.

  21. Investors don't like Overture anymore by Marton · · Score: 2, Informative

    Earnings per share alone does not mean anything.

    I wholly own my company so it only has one share, and we're succesful so our EPS is several thousand times that of Microsoft. Does contain any information about our market cap? Nope.

    In related news, Overture is at their 52-week low today, directly as a result of their shopping spree.

    Investors feel that while buying one search engine might have made sense (Overture actually lost out on a number of large deals last year because they weren't able to provide algorithmic searches) but buying two is overkill. It does not serve the purpose of the first acquisition - namely to complete their product palette.

  22. Googles good for the web.. but there is more to... by HalfStarted · · Score: 2, Informative

    ... [damn short subjects]... to search than web content.

    FAST has a stronger business in search solutions, not a web search engine. All the web, one of FAST's newer products is hopping to change that and it seems that this is what Overture is hoping to capitalize on. Most of FAST's current business comes from outsourcing search and indexing technology/support to other companies such as Lycos and various article and abstract databases. http://www.fastsearch.com/partners/ has a list of some of their bigger customers. Google still doesn't have quite the same penetration that FAST has in the corporate intranet and 'other than html' search areas. Personally I think this is due to the nature of Google's hit relevancy algorithms... very good for heavily cross referenced/linked data sets... not as good at pure keyword type searches and very limited support of advanced linguistic features.

    --


    Have you thought for yourself today?
  23. Overture vs. Yahoo by JakiChan · · Score: 4, Informative

    One interesting thing to note: Overture was one of the big customers of Inktomi search. Inktomi was making a lot of money from Overture's business. Plenty of folks thought that they would probably buy Inktomi since Inktomi was dying.

    However, Yahoo ended up with Inktomi. So clearly Overture, a company who made money mainly because they didn't own much hardware - they were marketing and sales - now found their search engine owned by another company. Overture may be buying up search engines to avoid the fact that Yahoo doesn't need to let them do business with the organization formerly known as Inktomi, especially since Yahoo is an Overture customer.

    --
    "Where quality is like a dead stinking rat - you just can't miss it."
  24. Potential by mao+che+minh · · Score: 2, Insightful

    The underlying importance of these recent moves is that a major financial holder who possess a cunning internet prescence is buying up search engines. Google rules now, but if Yahoo or Overture throws enough money at something else, then "it" just might become a contender in the coming months. Frankly, I think that they still have a lot of catching up to do. I find some of the most remarkable pictures of Jessica Alba and Brintey Spears in 3 seconds of searching on images.google.com - thumbnails and all. Thousands of them. I don't know how Altavista can ever concieve of contending with that.

  25. Does anyone see Overture in their web logs? by GGardner · · Score: 3, Interesting

    Let's ignore, for the moment, the quality of any of the search engines. When I awkgle through the web logs at my company, more than 99% of all the hits from a search engine come from google. There's no evident second place finisher in this race -- There's Google at number one, and then a whole bunch of noise. Now, we don't advertise on Overture (or google, either). What do others see?

  26. Yipppeeeeee!! by mog · · Score: 4, Funny

    One company that I've never heard of bought another company that I've never heard. Wahoo!

  27. Overture is NOT a search engine by frankie · · Score: 4, Interesting
    Overture is a pay-for-placement system. It's comparable to the Google AdWords results rather than the actual Google search.

    Now for the fun part. Every time you click an Overture result, you cause the advertiser to pay Overture. As mentioned at SpamBattle, this is a great way to screw companies that sell spam software or services:

    Use the /. effect to bankrupt spammers!

  28. Pigeons away! by alaric187 · · Score: 5, Funny

    But do they have the advanced pigeon technology of Google yet?


    I think not.

    1. Re:Pigeons away! by d2k297 · · Score: 3, Informative

      Alltheweb.com had a service which searched news sources in near real-time months before google.

  29. Re:Why would Google buy them? by 0x0d0a · · Score: 2, Informative

    Though it may be less than useful to the general public, Google does not have an FTP search engine. The company just purchased does. I can see *some* value there.

  30. Does this mean by tarquin_fim_bim · · Score: 3, Interesting

    In the longer term the trend will be that as well as having to sort through the normal dross thrown up by search engines, you will also have to swim through a pages stagnated by dodgy companies paying for the privilege to force their unwanted products onto your screen?

  31. Re:If Google *does* IPO by Marton · · Score: 2, Interesting

    Not all businesspeople think like that. Erm, maybe no businessperson thinks like that.

    What you say might have been true. Traditionally.

    Google might be profitable, and an owner could rake in, say, $1m per year - but that's not going to get him a 200-foot yacht.

    If you take the company public, you can easily and instantly sell some or all of your shares on the market, then retire early with hundreds of millions in the bank.

    That's the #1 reason people do IPOs, and that's the reason Google will go public once the US economy is in better shape.