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Overture Buys Fast Search
generic-man writes "Hot off the heels of buying Altavista, Overture today announced it would buy Fast Search. Fast Search, a Norwegian company which manages AllTheWeb.com, will get $70 million in cash with up to $30 million in performance bonuses over the next three years. The deal is expected to close by April."
if they realize the bubble already burst?
What was that article a few days ago saying that Google is evil because it does all sorts of nefarious things and represents a virtual monopoly in the search engine arena? Not that the arguments held any water, but I'm sure the person who wrote them is rethinking his "monopoly" accusations in light of this.
I hope they don't ruin it. A combination of Alltheweb.com and Google.com gets me pretty much all the wares I need, but oddly they rarely have the same sites.
(If you constantly get rubbish links while searching for files, try including things like "Index of" in your search along with a likely filename. You tend to get 'raw' file listings.)
E000-VB14-G8RY
From News.com and The Register, plus a big discussion at WebmasterWorld.
Google doesn't index user sigs, so stop trying to "Google Bomb" with them.
That's nice of Overture to merge all these search engines into one, so Google only has one company to buy. It just makes it so much easier.
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"For 2003, [Overture] now expects to see revenue of more than $1 billion and earnings per share of 60 cents to 70 cents. Analysts had been expecting the company to report earnings of 91 cents per share on revenue of $1.03 billion."
Wow! Overture has better earnings per share than Microsoft! They've also beaten eBay, which is generally considered one of the most profitable Internet companies. Is pay-for-placement really so valuable that it creates a billion-dollar company? Can someone who understands this business model explain how it's making so much money?
If Overture is truly an Internet-only success story, it bodes well for the rest of us who have jobs that rely on the Internet. More profitable companies mean that the Internet will be taken more seriously and that there will be more Internet jobs, which is always a good thing!
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I mean, if I want the Ferrari, and I've got the dough, I don't get six or seven Chevys and consider myself the coolest kid on the block.
I just tried a few searches at Overture, and every one stacked what looked like product placements at the top of the responses. And in fact this notice introduced the results pages.
It looks as though they're buying the underperforming search sites for their paid customer lists, which they offer to other search sites that take placement graft.
They're not a search technology company. They're a search-result astroturf company. Their business model is selling ad space camouflaged as content.
The internet is not secure as either a medium or a message.
I think by "regular expressions", he means "regular expressions".
Regular expressions are available in a few kinds of web searching today:
It's unlikely you'd find regular expressions for searching content in search engines due to the way they build their indexes. (Here's an overly simplistic example, but it gets the idea across: a simple engine might split a page into words then maintain a list of all pages that contain that word. Using hashing, it's fast to look up a particular word in the table, but to search for "w\w+d" {all words beginning with w and ending with d} could take so much longer as to be impractical; it might even be impossible depending on how they've built their lookup tables.)
Sounds more like they're trying to bring Altavista back up to a usable level.
It currently takes AV upwards of 6+ months to update indexed pages. They also don't do anything with newly found sites or disappearing sites that that aren't explicitly (re)submitted.
What's the use in that? Google, for one, goes over their entire index for updated/new/missing pages once a month.
All I want is a kind word, a warm bed and unlimited power.
The trick is to remember that search engines for some time now have been intertwined in a bizarre series of relationships that mostly go on behind the scenes.
For example, Overture is utilized by Excite, Go, InfoSpace, Yahoo, Netscape, MSN, NBCi, and Ask Jeeves. AllTheWeb is utilized by Excite and Lycos.
Some search engines incorporate results from three or more other engines, and synthesize the results before spitting them out to the end user. Excite, for example, uses data from FindWhat, LookSmart, Inktomi, AllTheWeb, and Overture.
The above relationships are based on a six-month old chart I made to help myself keep the search engine world straight in my own head. Things change quickly, as we've seen of late, in the search engine world. But even though there is consolidation in the market, there are a few niche players that could continue to stay viable.
Read the EFF's Fair Use FAQ
I take it you've never looked at Overture.
Yes, Overture sells paid listings, not relevance, although they do at least check out your site to make sure that the keywords you are registering are germain to your site's content.
Registering with Overture is smart because Overture influences other search engines. Alta Vista has long had a deal with them to take the top three Overture listings and place them above Alta Vista's own results. Even the mighty Google is influenced by Overture.
For example, before my company registered keywords on Overture, we couldn't be found on Google unless you search specifically on our name. Today, there is at least one keyword category where we have the top spot on Google (keywords we registered on Overture), and a number of others where we at least show up in the list.
For businesses that are frustrated with the search engine games, Overture is probably the easiest way to influence them.
One interesting thing to note: Overture was one of the big customers of Inktomi search. Inktomi was making a lot of money from Overture's business. Plenty of folks thought that they would probably buy Inktomi since Inktomi was dying.
However, Yahoo ended up with Inktomi. So clearly Overture, a company who made money mainly because they didn't own much hardware - they were marketing and sales - now found their search engine owned by another company. Overture may be buying up search engines to avoid the fact that Yahoo doesn't need to let them do business with the organization formerly known as Inktomi, especially since Yahoo is an Overture customer.
"Where quality is like a dead stinking rat - you just can't miss it."
Let's ignore, for the moment, the quality of any of the search engines. When I awkgle through the web logs at my company, more than 99% of all the hits from a search engine come from google. There's no evident second place finisher in this race -- There's Google at number one, and then a whole bunch of noise. Now, we don't advertise on Overture (or google, either). What do others see?
One company that I've never heard of bought another company that I've never heard. Wahoo!
Now for the fun part. Every time you click an Overture result, you cause the advertiser to pay Overture. As mentioned at SpamBattle, this is a great way to screw companies that sell spam software or services:
Use the /. effect to bankrupt spammers!
But do they have the advanced pigeon technology of Google yet?
I think not.
In the longer term the trend will be that as well as having to sort through the normal dross thrown up by search engines, you will also have to swim through a pages stagnated by dodgy companies paying for the privilege to force their unwanted products onto your screen?