Mozilla's Joy Of Naming
An anonymous reader writes "Thought the Firebird naming conflict was over? Think again! (If you thought, "What naming conflict?", go to the back of the class and read Slashdot's, previous coverage.) MozillaZine has got an exclusive interview with Christopher Blizzard, mozilla.org staff member, Red Hat employee and author of the Mozilla branding strategy. It's one the first official statements from mozilla.org (Mitchell Baker published a letter that she sent to the Firebird database project admins a few days ago). As well as the interview, MozillaZine also takes a look at some of the more recent media coverage of the conflict, which is overwealmingly biased in favour of the Firebird database project (who still haven't adequately explained how it was different when they picked the same name as the older Firebird BBS). Compare and contrast with MozillaZine's interview of Ann Harrison of the Firebird database project."
"Sweet! FREE PUBLICITY!"
:)
I mean, not as popular as mysql, not as advanced as postgresql... they didn't have a whole lot going for them before this came up.
Such a conflict is bad for the image of the open source community. Sadly, it has reached the stage where no one can back down because of bruised egos...And hence it'll be settled (if ever) after a lot of shenanigans.
I'm sure it is greatly interesting to those involved, but to me this is rapidly approaching tabloid material...
Nothing's going to change. Nobody's going to back down. Further, it doesn't really matter.
In a shocking turn of events, Blizzard Entertainment, maker of popular game franchises Warcraft, Starcraft and Diablo, is charging Christoper Blizzard with trademark and DMCA violations. "Mr. Blizzard and his family were not authorized to use that last name" said a Blizzard executive who wished to remain anonymous. "We're suggesting he change his name to Christopher Snow, or Christopher Storm, something that won't confuse people."
Is anyone else reminded of the radical group from "A life of brian", or is it just me?
They should name these browsers after progressive rock songs. That'd give them a lot of geek cred (in my mind anyway). Come on, what could be cooler than using a browser called "Echoes"?
Note to M1-ers: a curt but otherwise insightful message is not "Flamebait" or "Troll".
bit confusing that, mind if we call you Bruce?
-- Some days you're the dog; some days you're the hydrant.
Isn't this just going to cause confusion? Many people currently refer to the browser component of the 'Mozilla Application Suite' as the 'Mozilla browser' and changing the name of Firebird to 'Mozilla Browser' will just confuse things even worse than they already are.
w eek as a separate application.
People tend to think Mozilla='Mozilla Application Suite' and they tend to think of Phoenix/Firebird/Mozilla Browser/whatever-they're-calling-themselves-this-
I'm confused just talking about it.
as
My journal has hot
God it's disgusting how far we've devolved into this stupid little legalistic society where everybody is suing everybody else for the dumbest reasons. Oh yeah, like I'm going to confuse a Web browser with some old crappy database that nobody ever uses or an ugly-looking monstrosity Pontiac targeted at middle-aged bald men who want a car that "looks fast." Hello. It's just a name. Who cares?
You know, if people would put as much effort into technological innovation and development as they do into suing each other, who knows how far along technology might be right now? We're far too infatuated with lawsuits and lawyers and multi-million dollar settlements and not focused on actually making things work. Sad, really.
I think they should just let google decide:
Searched the web for firebird +database. Results 1 - 10 of about 35,000. Search took 0.06 seconds.
Searched the web for firebird +mozilla. Results 1 - 10 of about 9,380. Search took 0.11 seconds.
The Firebird database people should rename their project Phoenix.
Since these name (Firebird, Thunderbird, etc.) are only codenames from what i understand, why not drop the codenames and use the names that the final product is going to go buy: Mozilla Browser project and Mozilla Email project. Its impossible to recomend anyone to use a great product if the name changes twice a month!
My 2 cents
"All I can tell the "lesser of two evils" folks is that if they keep voting for evil, they'll keep getting evil."-Lp.org
Nevertheless, we do intend to change the name so that the browser now known as "Mozilla Firebird Browser" becomes the "Mozilla Browser."
Just call it 'Mozilla 2.0' and call it good.
There's no rule that says you have to add features with every release.
- -
Are you an SF Fan? Are you a Tru-Fan?
At my college, RIT, there have been changes to the names of things in the recent past. "Physical Plant," our janitorial service, became "FMS." A bunch of apartments called "Capstones" are now called "University Commons."
You know what? Everyone calls them "Physical Plant" and "Capstone."
Everyone I know still calls it "Phoenix." I still do.
GeekNights!
Late Night Radio for Geeks!
Why doesn't Mozilla just codename it Project Trogdor? Yeah, it's more dragon-y than phoenix-y, but it's also hella cool.
And I'm doubting that the Brothers Chaps would say no if the Mozilla people asked them nicely. More publicity both ways.
"And all was laid to burnination..."
Mozilla should just use 'Firebird Trans Am' instead.
Then we would all think of Burt Reynolds when searching our favorite web pages. And, it would go well next to my Camino.
> Argh! There are so many links in that submission
It's a new load-balancing scheme on Slashdot that attempts to spread out the Slashdot effect to multiple victi^H^H^H^H^Hservers.
You know, one hears all sorts of complaints about media bias -- too leftist, too rightist -- but I never thought I'd hear "overwealmingly [sic] biased in favor of Firebird".
At any rate, how hard is it to pick a new freaking name? Like there's a shortage of mystical animals? Start up a game of Angband and charge downwards until you hit a good-sounding creature. I'd suggest a high-elf warrior for maximimum speed of descent. Just watch out for hounds, and that annoying family of dwarves that resists everything and touches to disenchant!
What I'm listening to now on Pandora...
My general approach when looking for a name is to Google all possibilities until I find one that returns 0 hits. If it isn't in Google then it doesn't exist - so is safe to use. Until I wrote this message 'Phyerburd' would have been an example. It's also interesting in that then any time you searh for that word you can be pretty sure that most the hits in Google relate to your use of the word. An easy indicator to watch your growth by.
At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
... since the browser is *so* much newer (years vs weeks) and it is quickly catching up in mindshare, obviously picking the name wasn't really a big conflict.
--- I do not moderate.
Correct me if I'm wrong, but didn't Ann Harrison explicitly say she was trying to milk this opportunity for free publicity?
What I'm listening to now on Pandora...
Seeing that the Chimera project (Mozilla/Cocoa for OSX) had to change it's name to "Camino"; I would hazzard a guess that the Mozilla team is targeting gas-guzzling sports cars for new monikers, rather than fowl. Maybe they should name the next version of Mozilla Corvette?
The wheel is turning, but the hamster is dead.
First they choose the name Phoenix, which is kind of an inside joke if you know what a Phoenix is. That unexpectedly gets challenged legitimately by the Phoenix BIOS folks (as they were implimenting a BROWSER with the same name, obviously there would be confusion). So they change it to Firebird, something that is currently being used by countless other products, including those that were started before FirebirdSQL was created (e.g. FirebirdBBS). Since it is related to the Phoenix name, they choose that. Not being particularly picky as it is just the codename for the browser component, which will not even be widely used after it is integrated into the main product (as Seamonkey is not). Because the FirebirdSQL developers decided to exploit an opportunity for free publicity that is an indication that Mozilla is 'rapidly deteriorating into a farce"? I don't think I see the logic in that conclusion.
http://www.archive.org/details/ThePowerOfNightmares
_________________ /
/ Mozilla's shit! \
\ Use Konqueror!
-----------------
\ ^__^
\ (oo)\_______
(__)\ )\/\
||----w |
|| ||
When the Firebird database chose the name for its project, the people from the similarly named Firebird BBS did not complain or object.
When the Firebird browser project took its name, people from the Firebird database project did complain. Argue the case either way, but that is the difference. It's not rocket science.
Some people have accused mozilla.org of having an arrogant and dismissive attitude towards the Firebird database community. What is your response to these allegations?
That it's an excellent example of argumentum ad hominem.
Err ... That isn't the same thing as denying that you've been arrogant and dismissive, Mr. Blizzard. Only that, if you have, it's not relevant to the argument. So ... is that it? You've been arrogant and dismissive but so what, that's not the point? Your answer seems to have confirmed that allegation, if not only by its logical content, then also by its curt nature.
they could always call it flamebird, which will probably be more appropriate in the end.
If you mod me down the terrorists will have won
there needs to be clear distinctions in bugzilla between the current mozilla browser and the future Mozilla Browser... hence the name Firebird (equevielent to Seamonkey now)
tasty electronic music vittles
Okay, Firebird is such a generic name. When are people going to just get with some common sense and realize that with a limited number of words in any language, some stuff is going to get reused. Especially things that are common, like Fire and Bird. When are people just going to get over it and realize that trademarks can be as bad as patents and copyright?
So let me get this straight: It is okay for the FirebirdSQL team to pick the same name as was chosen by the Firebird BBS developers, but it is 'unprofessional' and 'sploiled' of the Mozilla project to choose the name Firebird because the Firebird SQL project had choosen it first? Gotta love that logic...
http://www.archive.org/details/ThePowerOfNightmares
Dear Namer,
f ide
Here are my suggestions to replace "Firebird":
Trojan
Sheik
LifeStyles
Durex
Kameleon
Con
Contempo
Kimono
Reality
Magnum
Stay protected,
Rupert
I think I will too. :P
"Nomad". You know, a wanderer. No, wait that's taken.
"FetchIt". As in go get it. Damn that's taken too.
"Carnivore". That's never had any bad press. And the icon looks like something out of Jurassic Park anyway.
"Charlie". Everybody knows a guy named Charlie, and they're usually good guys. Oh, wait, that damn conflict a few decades ago. Forget it.
yeah, it's publicity. in fact, ann -did- say it was publicity: because they figured this had happened by accident, because, as you pointed out, they're not popular ... and no-one would be careful not to name their project 'firebird'.
... i'd like to see your qualification of that. i've come across talks by (of all people) microsoft, where interbase/firebird (same thing, except firebird is open-source, free, and not stinky) is listed right along with oracle, db2, sybase, etc. (and you won't find any mention of mysql or postgresql there.)
... fifteen years? a little more? it's quite full-featured, growing constantly, and currently undergoing a C to C++ conversion so adding features will be even faster in the near future.
... but on slashdot, everyone uses a browser. and if they code ... they're quite likely to have just picked up "php and mysql" at their local bookstore, and never looked for a -real- database. (isn't it sad that, even as good as postgresql is, and -known-, people still favor mysql? geeks, of all people, should know when they see a hack-job.) so instead, from now on, with the slashdot crowd, firebird will be known as "that evil database project that tried to keep mozilla from using its name!" ...
... work on firebird now. you can thank ann and jim for the work that brought you a fully-capable database without the bloat of oracle.)
however, as to the postgresql part
interbase has been around for, what
if it hadn't been for this stink over naming, firebird would have stood a good chance of publicizing their milestone releases (1.5 and 2.0) through slashdot. in fact, there might have been a lot more people picking it up and saying "hey, cool!"
maybe interbase stands a chance (not really -- all the original coders who made interbase possible
and yes, i -am- proud to use firebird in a production environment. it's fast, it's solid, and it does everything (almost -- i've got a few feature requests in) i want it to do. check it out! (and call it whatever you like!)
First Mozilla.org changed the name from Phoenix to Firebird because Phoenix BIOS was annoyed (afraid someone could mistakenly buy a web browser instead of a BIOS chip).
Now, they realized that the name was already in use by another open source project but they have no intention to get back.
Phoenix BIOS actually created a web browser - thus, Phoenix Browser was a legitimate gripe by the Phoenix BIOS folks. There would have been confusion, followed by a lawsuit that Mozilla would lose.
Firebird was used by an open source DB project. While there was no legal issues - IE, no trademark dilution of the Firebird Database product, in spirit it was wrong to snag the name. When people talk of the open source 'firebird' project, their may be confusion. One of the hazards of using common words like windo ^H^H^H ^H (nah, not today) to describe your product.
Anyhow, what does it mean to me? Branding strategy? Meeting the minimum legal requirements? Put a sock in it. I've invested time debugging issues and just using the browser formally known as phoenix as it developed. I don't condone that attitude however, and I won't promote it or be attached to it in the future. I suspect it left a bad taste with others as well...
+++ UGUCAUCGUAUUUCU
Lost respect for Mozilla's leadership?! I didn't see mozilla.org leading a spam campaign.
99% of users don't call it "Mozilla Firebird"
Exactly, just like they don't call it Mozilla SeaMonkey, so the db people shouldn't trip. In fact, if they hadn't started this mess (yes, they started it), the Firebird name would have barely seen the light of day.
It's not like Mozilla.org invested in a million-dollar ad campaign with the name Firebird.
And neither did FirebirdSQL, so that is not only a non-sequitor, but is in defense of Mozilla.org.
this kind of dispute is bad for the community, and it reflects very poorly on all involved with the Mozilla side of things.
Apparently FirebirdSQL is rubber and Mozilla.org is glue, since everything bounces off the db and sticks to the browser.
-bZj
.sig
You know, I hate to be the one to point this out, but "Firebird" is a damn stupid name for either a browser or a database, especially considering the implication that both products rose from the ashes of other products that were abandoned by their original developers when they ceased to be competitive.
As a database name, it's especially stupid. What's the phoenix symbolism here? "Hey, try our database! All your data will crash and burn periodically, but you'll be able to recover it." C'mon, even freaking IBM can come up with better marketing themes. At least when you hear the name of their product, DB2, you know it's a database.
The same argument could be applied to the browser, though. Or indeed to most browsers. If you're not already aware of the product, what do names like Firebird, Mozilla, and Opera mean to you? Nothing. Look at MS product names: Internet Explorer, Word, Publisher, Flight Simulator. Bigod, the product name tells you what the product is. (Of course, on the other hand, you have Excel, Access, and Bob.)
Instead of squabbling over an uninformative name that has an uninspiring thudding cadence and making the Open Source world look like a bunch of petty jerks, how about the Firebird people and the other Firebird people go back to their corners and choose new names as if their choice of names actually matters.
Proud member of the Weirdo-American community.
There's a perfectly good precedent for settling this sort of dispute.
Remember when Carl Sagan complained about the Apple project codenamed "Sagan"?
Why not change the codename to Butthead DB?
I've said this before...
W3C cames up with XForms - The Next Generation of Web Forms in 2002, but XForms - a GUI toolkit for X has existed for a long time (initially here).
Okay.
I still don't understand this.
Why is this such a big deal? There can't be a browser and a database with the same name?
Is this some sort of intellectual property argument? Doesn't this sort of go against the "spirit" of the OS community?
Feenix?
= No fee, plus phonetically flipping the bird.
pure AI will always Sublime
oh wait, i suppose Al Gore would file suit that they stole the name of his invention. oh well.
"You want a toe? I can get you a toe by three o'clock... with nail polish."
Condensed version of events:
I think this should be a lesson for those releasing projects in the future. It used to be that a search for "Phoenix" on Google would turn up the Phoenix webpage as its first match. "Firebird" matches all sorts of stuff, but (last I checked), none of them were the web browser. Over time, this will hopefully change, but the point is that name changes after a project gets popular are a bad thing.
Obviously there wasn't much choice when PhoenixBIOS's lawyers got involved, but I really wish people could see that not everything in the world needs a unique name. When someone introduces themselves as Matt, I don't get confused and refuse to talk to them because of a name conflict. (Since it's also my name.) Similarly, if asked to trim the bushes, I don't show up at the White House with hedge trimmers.
Similarly, if someone asks "What browser do you use?", and I reply "Phoenix," they're not going to get confused and think I'm talking about my BIOS. (Nor will they think I've captured a bird and am using it.)
Again, I realize that the developers in this case really had no choice, but I think it's pretty sad when lawyers decide the people don't know the difference between a bird, a web browser, and a database.
________________________________________________
suwain_2
The fact that these two different products are software is imho not an issue.
I don't want knowledge. I want certainty. - Law, David Bowie
the point was that it's not a new-comer, experimental, this-is-my-phd thesis database system. it's not abandoned, and its development is still going strong.
... transaction support is practically optional (most data warehouses aren't one at the same with the online oft-updated production database.)
... there'd be no room for debate. it had to happen -now- to avoid future problems.
and yes, someone -does- know firebird. now you do.
as to datawarehousing, however, the dominant technique (star) isn't really a relational technique -- it's an optimization via older, hierarchical methods. as such, i wouldn't recommend directly using a database designed for normal relational operations -- in fact, i -would- recommend something like mysql: designed for speed over simple operations
as to the naming (you'll notice i was kind enough not to say anything about that?) you should realize that, as a trademark, the name must be defended, or it will be diluted. if 'firebird' were going to be anything more than an internal code-name for a particular version of the mozilla browser product, you'd have a serious problem coming: firebird's name would be taken over by a more popular product, such that eventually, someone would inevitably claim that the database project had stolen the browser's name. impossible, you claim? if the mozilla team is so attached to the name now, imagine how it'd be a year or two down the line when questions were asked
the firebird team is working just to have their own little corner. they're not good at advertising themselves, but the least the rest of us can do is leave them alone. you don't like it? fine, don't use it. but you don't name your projects in such a way as to make it even harder for others to gain recognition -- say, naming your popular [x] software "mysql" when at a time when it's still a fledgling project. (they, however, are really quite good at advertising.)
and 'denial of service' isn't a product name, now is it?
Personally I think Firebird should've made efforts to legally define their trademark long ago (even though they've been trading as "Firebird" unimpinged for the past few years, which may also establish it, and also assuming that a court would see fit to grant it), then perhaps this whole incident would never have got as far as it did. But then I should've registered sex.com long ago too; hindsight is 20/20. Nevermind, I'll just forge a letter and send it to Network Solutions
Remember, after 1.4 Firebird will be the standard 'browser' for Mozilla. The all-encompassing front-end you know and hate will fade away and separate apps for each purpose (browser, mail, chat, layout, text editing, etc.) will be standard. They'll all compile from the same place and run off a core shared set of library files, but the binaries WILL be separate. I think only the bugzilla/development community will call it 'firebird' because we'll be too busy calling it 'Mozilla.'
Right now Phoenix users say Phoenix to DIFFERENTIATE from normal XPFE Mozilla users, but after we're standardized on Firebird that will fade away. We will evolve.
"Sometimes, I think Trent just needs a cup of hot chocolate and a blankie." -Tori Amos on Nine Inch Nails
"The Mozilla team has decided to produce a mail client and a stripped-down browser missing most of the really cool features of Mozilla."
What Mozilla SeaMonkey browser (Navigator) features are missing in Mozilla Firebird? There are certainy a lot of preference settings no longer exposed in UI and there are a few differently exposed features but I'm confused by your characterization of Mozilla Firebird as "stripped-down" and missing *most* of the really cool features of Mozilla (Navigator/SeaMoney browser).
Some cool features from the application suite's browser:
1. tabbed browser
2. pop-up blocking
3. bookmark custom keywords
4. great privacy controls
5. fine-grained js controls for saying no to sites that want to take over the status bar or raise and lower/resize windows, etc.
6. support for themes
7. image blocking
8. view selection source
9. search on selection
10. type ahead find aka find as you type
11. great layout engine
12. XUL extensions for all kinds of great additional features.
13. sherlock-like search plugin support (see mycroft.mozdev.org for 300 or so search plugins).
Those are a most of the "cool" features I use in Mozilla Navigator *browser* and every single one of them is available in Mozilla Firebird (and some are even better/more usable in Mozilla Firebird).
In addition, Mozilla Firebird has quite a few really cool features that the Mozilla Navigator browser doesn't. Customizable toolbars, a XUL extension manager, inline form auto-completion, "clear all" privacy mechanism, more themes, etc.
If you're talking about things like an email client, the dom inspector, the js debugger, chatzilla, an html composer, etc. those aren't going anywhere. They aren't browser features though. They are applications. And they won't be "missing". We'll continue to support them as Mozilla applications or extensions to Mozilla applications.
The only "cool" features, that are actually browser features (and not other applications or preference settings), that I can think of are html sidebars, the site navigation (formerly "link") toolbar and an author style sheet switching mechanism. All three of those are planned to be included in Mozilla Firebird.
What are all of these other "really cool features of Mozilla" that were stripped out of Mozilla Firebird?
--Asa