Sun Tries Subscription Software Pricing
Sequoia writes "According to this article, 'The company's new pricing model for its systems will be based on a company's employee count, as declared in a company's annual filings with government regulators. Sun will charge $100 an employee for a single package that includes an application server, a Web portal and security software, among other components -- all of which Sun executives say will work together in a more integrated fashion than they did previously.'" Sun's press information is a little more informative.
Sun to Introduce New Pricing Strategy for Its Software
By LAURIE J. FLYNN
SAN FRANCISCO, Sept. 15 -- Sun Microsystems, a supplier of network computers, will announce on Tuesday a new approach to selling its products and software. The company, whose network computers are based on proprietary technology, has been losing business in recent years to servers based on lower-priced personal computers.
Its executives hope that the new strategy -- substantially reducing the price of Sun's network software for many customers while simplifying the way it is purchased -- will help the company regain its diminishing market position.
The program is also central to Sun's effort to portray itself as a supplier of integrated software and computers that are more efficient for corporate users.
"We are a systems company, not a hardware company," said John Loiacono, vice president for operating platforms at Sun, of Santa Clara, Calif. "We're trying to build the best cars, not the best tires."
The company's new pricing model for its systems will be based on a company's employee count, as declared in a company's annual filings with government regulators. Sun will charge $100 an employee for a single package that includes an application server, a Web portal and security software, among other components -- all of which Sun executives say will work together in a more integrated fashion than they did previously.
The company's executives said their streamlined pricing could offer significant savings for large companies that in the past paid more under traditional pricing schemes.
Mr. Loiacono said Sun would continue to sell individual pieces of the server package, but that most companies would reap big savings from what he called the "happy meal" approach.
Sun's pricing strategy moves away from the common industry method that typically considers complex factors like the number of network processors, a network's storage capacity and even the size of a company's customer base. Those many variables can make it hard for any corporation to predict what its software licensing fee will be in a given quarter, Mr. Loiacono said. Sun's all-in-one pricing, he noted, gives corporate customers more predictability.
"What Sun is doing is being very open about what its pricing is, and that is very revolutionary in the high-end enterprise market," said Shawn Willett, principal analyst at Current Analysis, a technology market research company based in Sterling, Va. Mr. Willett said that quite often software pricing is the subject of negotiations conducted in secret. Sun, he said, is hoping that "putting everything together in a stack for one price will make more companies buy all of it."
As part of the business software package, Sun is also announcing new desktop software that allows employees to connect to the company's servers. The price for that software will be $50 a employee, provided the corporate purchaser is running the software on Sun's Java Enterprise Server system. Companies that want to run Sun's desktop software on a different server system will be charged $100 an employee, the company said.
Also central to Sun's repositioning strategy is a new version of its StarOffice software suite that features an easy-to-use interface resembling that of Microsoft Office, but unlike the Microsoft product, can run on many operating systems. The Sun software, which runs on Linux and Windows as well as Sun's Solaris, will allow word processing, spreadsheet and graphics programs to work more efficiently together, said Curtis Sasaki, Sun's vice president for desktop engineering software.
The idea is to make it easier for customers to switch from the Microsoft software to Sun's products. "We're trying to make it easy for enterprise customers to move without relearning much," he said.
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Orppf urp mf y.ppcxn. yflcbi otcnnov C am yflcbi yr n.apb Ekrpatv (Dvorak -> Qwerty)
Although I hate to pay another fee, it's ridiculous that Sun can't make some money from all the Java development that goes on. Heaven knows their stock needs the influx of cash.
This is horrible! It will never work! This is the worst thing to hap....oh wait, you said Sun, didn't you? Thought it was MS, never mind, my bad. ;)
I think it would be great if a company would set a flat rate per-child for public and/or private schools. Ex: $300 per student for (x) amount of machines, (x) software licenses, (x) amount of time with support and upgrades.
I think a lot of school districts would jump at this idea because it will give them a total cost, instead of having to "guesstimate" at what all the hardware will cost, and the number of people they would have to hire to support systems etc.
Well, Debian charges $0 an employee for a single package that includes an application server, a Web portal and security software, among other components -- all of which Debian 'executives' say will work together in a more integrated fashion than they did previously.
Glad to see Sun is catching up, finally. They just need to offer a better discount!
Fire everybody and hire them back as paid consultants!
My rights don't need management.
I think Sun may be one of the last companies to realiza that giving a product away doesn't make you any money. I work for Sun, and let me tell you, they are a great bunch of engineers. However, their ability to turn those awesome engineering projects into cash is limited at best. Perhaps if they start charging some serious money for stuff, then things will change. Let's hope that Sun can get back on track!
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This ad is all over Slashdot today.
What's interesting is that it is based on the number of employees per the company's annual report and not based on actual users. I would imagine that companies with large workforces that don't actually go anywhere near a computer would lose out on a deal like this. Manufacturing companies come to mind. I work for a company of 1700 employees. That means $170,000 in license fees. Anybody know what that would hav translate to under the old scheme?
Now, how will they kill OpenOffice?
Or do Sun believe they scale infinitely?
MSDOS: 20+ years without remote hole in the default install
You mean I can get a personal copy of all Sun goodies for a mere $100? Here I come!
JBOss and RedHat charge zero..just fees fro support services..
Look at Frod they did not choose Sun, why?
Don't Tread on OpenSource
What happens in an enterprise when a department wants to try out SunONE App Server? They have to pay for their whole company? Easier to get JBOSS/Weblogic/Websphere.
Of course when Sun has got in the door it is easy for departments to choose SunONE App Server becasue it is essentially free.
Read Epic the first RPG novel.
OSNews has a preview of Sun Linux and the info about the 3D desktop.
Does this mean a free toy for every third employee? Yay!
puts ("Python r0cks\n");
Perhaps Scott is smoking some of the same crack that Darl is smoking...
Sounds like a newspaper to me.
If Sun were ever to be in a dominant market position, this sort of "bundling" would likely be considered actionably anticompetitive, like the MS OEM licenses which charged PC makers for every PC shipped, whether it had an MS OS or not.
I bet tehy hvae a tebilre tmie manikg tihs wrok.
Most Web servers run Apache. You can get a more expensive web server from Sun, but does it have a significant advantage over Apache?
Will they be charging individual students 100 bucks to work on their apps? How about universities in general? This could equal a lot of money for Sun. Sun's products will be suddenly hot downloads on Kazaa :)
Wohoo! I can get all that for $100 for the whole danged company! Ever since they went outsource crazy, we haven't got any employees left. Of course the CEO couldn't be outsourced to India... yet.
I think this strategy of a "predictable" pricing is not going to work for software, esp. this late in the game of the battle of the Operating systems for desktops and severs.
In software, there are many factors that have to be considered before you buy it. And software is not individualistic like music, but has to work with the software of others in and out of your ecosystem. Therein lies the biggest hurdle for getting enough traction.
Simplistic pricing is just one factor to be considered in the evaluation. Sun is essentially betting that there is a segment of the market that is so perturbed by the M$ pricing that they will switch to Sun - even though the fact is that Sun may turn out to be more monopolistic that M$ if given a chance. Look at all the song and dance, and smoke and mirrors, Sun did when Java was young and had tremendous potential .....
My gut feeling is that people would see Superman McNealy for who he is .. just another closet Bill Gates.
To see a world in a grain of sand, and then to step back and see the beach where the sand lies
This could be great news for my 501(c)(3) non-profit customer who technically has zero employees; there is nobody on the payroll, they are all volunteers by definition. I haven't read the whole of the offer yet, so I do not know if they are giving Solaris away for free or not. And anyway my non-profit site is happy with Linux, so free Solaris is not going to save them an appreciable amount of money. But when your revenue stream is primarily pocket change, every penny counts.
Buy Steampunk Clothing Online!
This is slashdot, people are supposed to mod when people say anything about charging for software. Everything should be free, we'll all suppose make our living doing support for the software.
Have you ever been to a turkish prison?
Everyone is quick to say "won't work" about Sun's proposal. But just think what the world would be like if RIAA ran things - if there were a "Technology Industry Association" (TIA) levying fees on behalf of all the tech companies.
Every living human would be assessed $500 a year for tech use. Then charged a royalty everytime he turned on a machine of any type, opened any software, printed, etc. Of that, somewhere between 1% and 5% would be divided up amongst all the software companies and the rest would be used by TIA to sue people who looked over someone's shoulder to read a website or xeroxed a printout.
Enough to give one a small stroke, eh?
computerlady - a brand new Slash-daughter - alone, but no longer invisible, in the
Oh, and their hardware server platforms.. and their workstations....
Sure that is a bit sarcastic, but I think I made my point.
Not detracting from what Debian is, they are just different.. for a different audience..
---- Booth was a patriot ----
They used Google as an example. 1000 people, $100/employee/yr yields $100,000/yr for the whole software stack. So wearing my manager hat that is just 2 FTE.
The alternatives (like IIS and Websphere) are interested in licensing by connected person.
So this is yet one more way to license the products sun sells. This also is a major feeder to startups. Near zero software costs for small firms.
-- Multics
Coming from a sysadmin trying to manage an infrastructure, a turn-key solution like this from sun is a HUGE bargain.
:)
We pay more in PER USER fees for a standard Application server environment than what Sun wants for the entire "shebang".
For small businesses who focus on unix solutions i couldn't imagine a better way to "enterprise" your business.
Pushing this will push java, will push sun hardware, will push sun certified solutions, will push logo branding, will push certifications and that will push the company forward.
PS, I do have a few V880's, 280r's, Netra X1's, V240's and lots of other sun equipment. So this is good news
This is how it's supposed to work: the business says, "you can have it all for X price, or you can have the individual components for Y and Z prices individually." The consumer picks what's best. Everyone's happy.
It's not often that I praise Sun, but if they do what they're saying, they've given everyone a good deal. Nice job!
-Erwos
Plausible conjecture should not be misrepresented as proof positive.
..and showing that they can deliver and I welcome their leadership
You, for one, welcome... ah, christ. I thought this was a real post.
Anyway, why are they calling this the "Java" Desktop, anyway? It seems like the major components are all open source software, none of which are written in Java.
I kinda like the idea of the product, and I'm curious to see how the licensing concept will work out (my guess: it'll need some changes), but I don't understand why putting in a few extra hooks and an autoupdate feature around a pre-installed JVM makes this a "Java" desktop.
There are only 10 types of people: those who understand decimal, those who don't, and, uh, 8 other types I forget.
If Sun were ever to be in a dominant market position, this sort of "bundling" would likely be considered actionably anticompetitive, like the MS OEM licenses which charged PC makers for every PC shipped, whether it had an MS OS or not.
But they aren't, so it doesn't matter. Sun is a competitive company with real competition from a number of companies. Microsoft's biggest competitor is themselves.
Healthcare article at Kuro5hin
For my office this will be great being small (only about 100 people) we couldn't afford to buy things like the portal server, even at the educational pricing. With this new pricing we get the everything for only a couple grand more then what we currently pay for Sun One calendar / mail server.
Anyone who's worked for Dell knows that anyone in a grunt position (tech support, sales, customer support, etc.) starts out as an employee of a contracting company (these days it's Spherion). do these employees count? they're not employees of dell (for example).
It sounds like this thing is basicaly a well-put together Linux distro with a little bit of Sun stuff (like java, obviously) designed to be easy to deploy.
autopr0n is like, down and stuff.
Please switch to pen, paper and a hard-wired calculating device for all of your computing needs.
Here is an unrelated link
I am TheRaven on Soylent News
Allow me to amend my previous comment. I meant no disrespect to Sun, but I was referring specifically to Sun's giving away of the JAVA JVM, as well as StarOffice, as missed revenue opportunities. While I see the huge opportunity to gain adoption by many users, I believe personally that charging some money for those things would have been a good idea.
Thanks for understanding
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Sun may turn out to be more monopolistic that M$ if given a chance.
How would this be possible when their server software uses open standards to communicate and their Java Desktop is almost entirely made up of free software?
Sun is much less evil than most people try to make them out to be. So what if Sun turns evil one day, customers can just switch to Red Hat/GNOME/Evolution/Mozilla/OpenOffice.org.
Where is the lock in? Where is it?
Healthcare article at Kuro5hin
Statement to make sure I don't get sued: My opinion does not reflect the views and opinions of Sun, or of other Sun employees.
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Woah! Take a chill pill. You can still buy the seperate parts under the old licensing scheme. RTFA
hmmm but per employee the cost would be infinite.
......
even if the total sum is zero.
dont forget: zero divided by zero is infinity.
this opens oppurtunity for stock price manipulation.
If I hire a guy I save an infinite number of $$$ (per employee.. but it sounds good in press communiqe),
" By hiring guy X The company saves more than
1 000 000 (insert more zeroes if you like) per employee yearly."
Nasdaq would buy like crazy.
When the price rises to the sky, SELL FAST!!!
Did I mention that I am broke?!
Warning: This sig contains a small bug. ==> *
Say I want to start up a new company with two of my friends (all Java developers), and let's suppose we want to innovate and build the next killer app. First we need to write a proof of concept in order to show it to venture capitalists in order to secure an initial round of funding for the project; we need development tools, an application server, etc. but we're living off a shoestring budget.
Sun proposes a full suite of enterprise apps and development tools including limited support for 300$ per year? Wow, I'll jump on this offer, thank you very much. And when we'll sell the solution to our customers, we'll be happy to sell it along with some Sun hardware to match.
Been so lnog wtihuot an SCO sorty, I cna't tihnk sriathgt!
"A microprocessor... is a terrible thing to waste." --
GeneralEmergency
I've already figured out a way around the user licensing. Start a company with a minimum number of employees. Use this company as an IT shell for dozens of other businesses. Put out a separate annual report.
I'm going to patent this process. Anyone using open source software will not need to pay anything to use my idea. Everyone else will have to pay me $50 per employee to copy my methods.
I think the real problem here is that Sun is hurting for money. The dotcom "I wanna sell dogfood on the internet" is over. No one is buying new servers. No one needs new software. Wall Street expects good earnings reports. Sun isn't thinking clearly, they're grasping at straws.
I work for a company w/ 50K+ employees. I'd guess that less than 1% would ever have an active session on a Sun machine. I can't imagine the next IT meeting in which someone needs a new server, or an upgrade, and they get stuck with the $5 million additional bill.
-- No sig for you!
Psst! Unless you're running Solaris-x86, you're still buying and maintaining Sun hardware.
A Good Intro to NetBS
Do you think McDonalds would be paying $100 a head for every zit faced teenager asking "da ja' want fries wit' that?" in every company owned location if they want one Sun system?
McDonalds is a franchise-based system. McDonalds Corporation itself is mostly people who work in offices or warehouses. The people working at the actual hamburger stands are employees of whatever small/medium-sized company has a franchise with McDonalds.
A Good Intro to NetBS
The same logic still applies in that case - just swap out the small business for Enron and sell, sell, SELL!
It goes from God, to Jerry, to me.
>
Sun is much less evil than most people try to make them out to be.
>
I agree, but they have to thank themselves for the animosity of OSS people.
If they could make Scott McNealy shut his big mouth for six months, they woud be amazed at the results.
Nevertheless, I reckon this is not going to happen, because the guy seems to be a pathological attention beggar.
Cheers,
Wow..... Sun is announcing a pay to play scheme. This is great! It's a MMORPG right? This MMORPG is only charging $100/year per player, which is a pretty good deal, that's only $8.33 a month!
I hear this MMORPG is also skills based and they have many classes of character you could become. You can be tech-support, end user, programmer, system administrator, clueless user, and many more! This is going to be great!
"There is no spoon." - The Matrix
Say you have a company with 10,001 employees.
Create a new company with one employee, its sole business is to provide your company with internet access. All his expenses are charged to the larger company. He buys his license ($100.00), saving your 10,001 employee company ((10,001 - 1) * 100) = $1,000,000 per year.
The only additional fees would be for handling the accounting work for the tiny company, which should be extremely simple, and easily covered by your savings.
Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
-L
Don't Panic.
Can't resist this... Actually, stricly speaking, 0/0 is conventionally undefined. Thus your statement makes even less sense than myself on a good day. Now, if we talk about CONVERGING values, you may have something there. But the way you put it... NASDAQ wouldnt buy like crazy... damned thing would go berserk, most likely as well as a bunch of systems connected to "theirs";). Run for the hills... new Dark Ages loom ahead! Mirth aside, I'd recommend this, a nice light reading on division by zero. Interesting, as well as bordering on amusing, mostly due to reader comments. ___________________________________
In the end, there can be only one!
Mr. Loiacono said Sun would continue to sell individual pieces of the server package, but that most companies would reap big savings from what he called the "happy meal" approach.[emphasis mine]
Several years ago, Sun's incarnation of the 100Mb Ethernet adapter was called hme, which - depending who you asked - stood for "hundred meg[abit] ethernet" or "happy meal ethernet".
I wonder if Mr. Loiacono knew that and was making a subtle allusion, or if his choice of words was just a coincidence. Hmmm.
I want to drag this out as long as possible. Bring me my protractor.
I agree with what you said, but apparently McNealy and crew aren't focused enough on Sun. SUNW has spent too much time in court trying to subvert MSFT; granted MSFT deserves a swift kick in the butt, but I'd rather Sun and similar companies stick to what they do best: engineer.
How is this difficult from my school that pays MS $40k/year for site licenses? Staff, faculty, and students get to use a almost all MS software for either free ( faculty and staff ) or a very small fee ( students in some cases).
Sun's stragedy is not much different from many old old site-licenses pricing stragedies. The only thing is that they mandate that the site license be verified with official documentation.
Based on upvotes, Ageism is the only "-ism" Slashdotters care about and think isn't SJW
This may seem like a silly question, but what do I need to try this out? As one who does Small Business IT, it's a solution I could be very interested in offering customers.
But what does it really take to do this? If it takes a big hoss Sun Server, and new Sun workstations to make this happen, it's unlikely I can get them to break into the arena.
But if the cost is right... thus my questions.
If that press release was more informative than the free reg (yada, yada) article, the article must have been pretty bad. The press release reads like...well..a press release.
:-)
I fell asleep trying to get through all the usual blurbs about how great this is, before the part where it says exactly what it is that is so great...if it ever did get to that.
I asked my friends in other companies and people in mail-lists - the situation is always the same. And it's sad to compare IBM RS6K and HPPA equipment - people working with it are surpised hearing our statistics and complains.
It doesn't have to be THAT expensive if it's not more reliable than Intel same-performance servers. Or it doesn't have to be THAT unreliable for THAT price ans speed. Hmm, i am not sure if I need faster, but still expensive and THAT unreliable servers.
Less is more !
Sounds like your needs would be met by 40 VT100s and Pine, which are all free. Instead you spent a truckload of cash on hardware.
Someone listened to you clowns and actually followed through on your ideology, and guess what? Now they're sleaze.
Naw, here we are talking about someone who has gone out of their way to make no mention of the fact that anybody can download the 'product' they're selling. One that they've done nothing but slap a bitmap on the front of and global search/replace the name of. They're parasites. They've gone out of their way to 'fork' the code and keep their captive band of 'customers.'
A Good Intro to NetBS
Someone listened to you clowns and actually followed through on your ideology, and guess what? Now they're sleaze.
No they didn't, unless you believe SCO's line that our ideology is to steal other people's work. This person is lying about their product which is a closed-source version of a free software product. They stand in violation of the licenses under which the code was released.
Our ideolology is diametrically opposed to such things. We believe code should be shared and that when people work hard to produce something they deserve to be paid for it. Get it straight.