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Leapfrog Launches GBA-Style Educational Handheld

Thanks to Yahoo/Reuters for their story on the launch of Leapfrog's educational handheld, the Leapster. The article says the handheld is "aimed at giving parents an alternative to Nintendo's GameBoy system, [and] plays educational games and interactive videos." It retails for $79, with game cartridges costing around $25, and a Leapfrog spokesman commented on the reasoning behind today's launch: "A half a million GameBoys were sold last year for kids in the 3-1/2 to 6-1/2-year-old age group, but try to get parents to admit that in a focus group. This is a completely untapped market."

28 comments

  1. I know this is stupid... by Masami+Eiri · · Score: 4, Insightful

    But wouldn't it be easier just to make education GBA games? After all, you don't make profit on the hardware....

    1. Re:I know this is stupid... by Anonymous Coward · · Score: 1, Funny

      +1000000, Worthwhile First Post

      If it was on the front page, you would have gotten an extra zero. Oh well.

    2. Re:I know this is stupid... by lightspawn · · Score: 1

      But wouldn't it be easier just to make education GBA games?

      And pay Nintendo how much in licensing fees per cart? And how much per dev station?

      Not to mention having the titles stocked in the same shelf as Super Mario Brothers, where parents may never see them or understand what they are?

    3. Re:I know this is stupid... by NanoGator · · Score: 3, Insightful

      "And pay Nintendo how much in licensing fees per cart? And how much per dev station?"

      You think either of those is going to be more expensive than R&D + parts to build systems?

      I agree with you that the games will be a tough sell, but the other arguments are ridiculous.

      --
      "Derp de derp."
    4. Re:I know this is stupid... by Anonymous Coward · · Score: 1, Interesting
      And pay Nintendo how much in licensing fees per cart? And how much per dev station?
      And sell 1/50,000th the number of copies they might potentially sell otherwise? Seriously, who would want to do something like that?
      Not to mention having the titles stocked in the same shelf as Super Mario Brothers
      Where they'll probably end up anyway?
    5. Re:I know this is stupid... by MrResistor · · Score: 1

      Not to mention having the titles stocked in the same shelf as Super Mario Brothers, where parents may never see them or understand what they are?

      I think this is likely the real reason. It's not like Leapfrog isn't already making plenty of their own custom hardware, what's one more product? Plus they already have dedicated shelfspace in many (most?) toy stores. It just wouldn't make sense for them to let themselves get lost among all the other Game Boy games.

      --
      Under capitalism man exploits man. Under communism it's the other way around.
  2. hackability by enigmatichmachine · · Score: 3, Interesting

    can some one give the tech specs for it, i couldn't find it on the web site....(but what 4 year old would care it has a 33 mhz dragonball processor?) seems like it has a nice screen, and is cheap... but then again so are many handhelds these days, what makes this one different?

    --
    -and occasionaly a giant moose.
  3. MOD PARENT DOWN by Acidic_Diarrhea · · Score: 2, Interesting
    Ah, the typical myth that's been pushed around the Internet for years now because Sega once accused Sony of dumping PS1's due to a change in the exchange rate - and people are still using it...and even extending it to the handheld market!

    EDUCATE YOURSELF: How do you know that they are not making a profit on the hardware? Do you even know what is inside one of these things? The widespread myth that all consoles are sold at a loss (and apparently you've extended this belief to the handheld market as well) is simply not true. Nintendo is not selling the Gamecube at a loss. Sony is not selling the PS2 at a loss. Nintendo did not sell the SNES at a loss. Sega did not sell the Genesis at a loss. I can go on and on.

    Furthermore, how does a hardware manufacturer make money on the product? Is it solely by making games? No, there is also licensing money to be made. If a company has a successful piece of hardware, they make money on the hardware (although it is usually a slim profit margin) and they make money on any games they make and they make money on licenses to other companies. Honestly, yes, it's more "safe" to sell educational games for the GBA but the possible returns on this would be significantly less. Did you not even read the story blurb? This is an untapped market meaning that no parents are buying their young children GBAs. Leapfrog has a chance to bring in a piece of hardware that will cement them in place. It also helps the Leapfrog brandname if they sell the actual device rather than just games for the GBA.

    I can't believe you got modded up as insightful. Show me ANY EVIDENCE that a handheld console is being sold at a loss (with the obvious exception of a company trying to dump stock in order to get out of the business). Come on, any bit of evidence - please. That search will fail BECAUSE THERE ISN'T ANY!!!

    --
    I hate liberals. If you are a liberal, do not reply.
  4. Yeah, but... by Anonymous Coward · · Score: 0

    Will it play Bible Adventure, or other real 'classic' edutainment games?

  5. I give it a week... by Guppy06 · · Score: 1

    ... before it outsells N-Gage.

  6. How to make sure a product fails by rmull · · Score: 1

    Give it a dumb knock-off name ending in -ster. This will ensure that your users think it's hip and that using it makes them badasses.

    --
    See you, space cowboy...
    1. Re:How to make sure a product fails by PainKilleR-CE · · Score: 1

      This will ensure that your users think it's hip and that using it makes them badasses.

      Yes, because the target demographic of 3.5 to 6.5 year olds is in extreme need of things that make them feel like badasses, it drives their lives forward like nothing else.

      --
      -PainKilleR-[CE]
    2. Re:How to make sure a product fails by Quill_28 · · Score: 1

      Amazing how clueless slashdot can be when it comes to understanding young children yet act like experts.

      btw I thought your statement was quite funny.

  7. How to make sure a product succeeds by Anonymous Coward · · Score: 0

    Give it a dumb knock-off name ending in -gage. This will ensure that your users think it's hip and that using it makes them badasses.

  8. Don't worry kids by Dancin_Santa · · Score: 1

    Santa still loves you and won't be bringing you any of these lame "educational" games.

    Good old-fashioned cops and robbers for all of you this year! Yay! And you get to choose whether you want to be the good guy cop or the bad (fun!) guy robber!

    Now come sit on Santa's lap!

  9. My Grandmother's Coming Out With A Handheld! by superultra · · Score: 1

    N-Gage, Tapwave, PSP...now, Leapster? It took these companies how long to figure out that there's a handheld market?

    So, I hear that you can pick up a new handheld console in Corn Pops all this month.

  10. What about Jimmy? by August_zero · · Score: 1, Redundant

    Launching their own system? Why not develop software for the GBA? There is already a monster user base, kids already think the GBA is cool, it seems like a no brainer.

    By making their own handheld, all they are going to do is make life miserable for the poor kid who's parents buys him/her one of the leapfrogs while all his friends get the GBA's. "Ha ha Jimmy got the baby game boy" Please! lets think of Jimmy here!

    --
    On Wall Street they say "buy low, sell high" On the pad we say, "buy high, sell high" Isn't that somehow better?
  11. In a world where everything(tm) is edutainment... by Absurd+Monkey · · Score: 1

    I don't know why this irks me, but what is really wrong with something like Zelda on the GBA, from an educational standpoint? Sure, it might not have "hard" educational material, but I think that it can help teach basic reading, problem resolution, memory, hand/eye coordination, etc.

    The Leapfrog solution seems to a shortcut with questionable intent. It seems like a parent would give this to their child and say, "Here, I bought you this, now go learn something with it," instead of teaching them using real-world examples. I mean just because the GBA is a videogame system doesn't mean it kills braincells.

    --
    All rights reserved. All wrongs reversed.
  12. This will be successful by Anonymous Coward · · Score: 0

    Don't look at this from the vantage point of a gamer. It's not that kind of system. Look at it from the vantage point of a parent with a child in the target age group. This is NOT a "video game". It's a learning tool that's fun. This is a product that will be advertised to the buyer (parent), not the consumer (child). Parents will dig this. It's fairly cheap and should have a decent lifespan (play span if you will).
    I have purchased several Leapfrog products for my 16 month daughter. My daughter loves them (strong, noisey and responsive). This should be a hit.

  13. You guys are missing the point... by SoCalChris · · Score: 3, Insightful

    Leapfrog doesn't make things for teenagers. The users that Leapfrog is aiming for would tear a GBA to shreds in a few hours.

    My 16 month old son LOVES Leapfrog toys. They keep his attention far longer than any of the other toys he has. They are also educational, brightly colored, and fun looking. GBA's are small, have tiny buttons, are boring to look at from a toddler's point of view, have many opening to stick crumbs and other things into, and the clamshell design on the new ones would almost immedeately get torn in half.

    Looking at it from the perspective of a parent, I think my son would love one of these. When he's a teenager, he'll want something more advanced, but for now this would be great for him. I think Leapfrog knows what they're doing here.

    1. Re:You guys are missing the point... by kabocox · · Score: 1

      I think 16 month is a little too young for educational video games. We went all out and bought our kids V-tech stuff. All the adults liked the toys; the kids could care less. I have a 3 and 5 year old. They mainly play 3 different games: Blue Clues (Education), Sponge Bob (God I hate SB), & Bob the Builder ( at least Bob can fix things, even if he is clueless about Wendy.)
      They enjoy playing Final Fanstany games after I've gotten to a point where the characters are near invicible.

      They also loved Kingdom Hearts. I rented that one. It looks like we will end up buying it though.

      It's been a long time since I've played a GB. I've not tried any of the new color or advanced versions. I remember the first GB was as armored as my TI-82, and very difficult to break. Of course, I didn't go around giving a $80 Graphing Cal. to a toddler for durability testing though.

    2. Re:You guys are missing the point... by cgenman · · Score: 1

      Leapfrog doesn't make things for teenagers. The users that Leapfrog is aiming for would tear a GBA to shreds in a few hours.

      Actually, Leapfrog says their target market is 4 to 8, not 16 months. With a touch-sensitive screen and an attached pen, the Leapster is likely MORE fragile than the GBA. The GBA, by comparison, has a double-hulled screen and a solid-state design, whose durability should be legendary by now. The GBA is more durable than the old Tiger Electronics LCD games sold towards kids, and is far more durable than any calculator I have ever used. If you think it is fragile, you really need to get your hands on a post 2001 Game Boy.

      The GBA-SP is still durable, despite the clamshell design. However, the original GBA continues to be available for kids, probably for that very reason.

      Looking at it from the perspective of a parent, I think my son would love one of these.

      Does one not have to look at it from the perspective of the son, to determine if he would love one? When you say the GBA's are small with tiny buttons, are you looking at it from your perspective or the perspective of a child 1/3 your size?

      When he's a teenager, he'll want something more advanced, but for now this would be great for him.

      I hate to be the one to tell you this, but by 7 kids have basically given up on educational toys. That is not to say that they give up on toys that have educational value, so much as they reject anything that would associate them with the younger class. Saying "here is this thing that is like the thing made for the older guys but for little kids and full of educational software," is to them like saying "you are a baby," which is exactly what they are attempting to disassociate themselves from.

      I'm not saying this isn't a good idea. If I had a kid about to enter kindergarten I would certainly buy one for him or her... And wouldn't buy them a GBA until they were in the 3rd grade or higher (if ever). However, take into consideration your kid's self-image when choosing educational toys for them, or else they will just be rejected. A child is a child to us, but to them a child is a powerless young adult. Buying a 9 year old boy a LeapFrog and a copy of Dora the Explorer will waste $110 dollars and will feed the child's perception that his parents are badly out of touch with his needs and desires. Buying them a GBA and a copy of Advance Wars 2 will do them a lot more good and will cause them to respect their parents judgments. I think this reality of the market is why parents would like a lot more educational software on the GBA, and why people have complained about LeapFrog striking out on their own.

    3. Re:You guys are missing the point... by 00420 · · Score: 1

      Leapfrog says their target market is [ages] 4 to 8

      If I had a kid about to enter kindergarten I would certainly buy one for him or her... And wouldn't buy them a GBA until they were in the 3rd grade or higher (if ever).


      If I recall correctly, kindergarten to 3rd grade is about the same as ages 4 to 8. So what exactly is your gripe?

  14. Prefix instead by AllenChristopher · · Score: 1

    That's a dumb knock-off name starting in N. The "-gage" is the normal part of the word.

  15. Oooh, i can see it now by balog · · Score: 1

    A whole generation of "leapsters" getting bullied for having parents that got them the leapster instead of a gba for x-mas.

    Poor bastards.

  16. Sell more than N-Gage? by jkeyes · · Score: 1

    So who else thinks this will sell more than N-Gage?

  17. Anyone else tired of 'ster's? by WoTG · · Score: 1

    Napster was 5 years ago... why must that 'ster suffix still be so popular? Isn't it about time to come up with something new?