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McDonald's Billion-Song iTunes Giveaway
camperslo writes "The New York Post online
has this story.
"Less than a month after Pepsi announced a blockbuster deal to give away 100 million downloads from Apple's iTunes music service to its customers, McDonald's is close to a announcing a much bigger deal"." No matter what you think of iTunes, this is tremendous publicity for music on demand services in general. If the public gets a taste for it, this could be the beginning of the end for the audio CD.
Internet shopping is becoming really widespread. If the public gets a taste for it, this could be the end of malls.
Warning: Opinions known to be heavily biased.
Do you want iFries with that?
this could be the beginning of the end for the audio CD.
...but what if you like the audio CD? what if you prefer lossless music, with coverart, booklet and printed media you can hold in your hand?
Mike
A spokesperson for Apple declined comment...
-T
I'm not saying this isn't going through. I'd be very happy if it did. I'm just saying that having the NY Post as the sole source of your business news piece isn't confidence inspiring.
Except for the fact that a lot of good indie labels and songs are on iTunes now as well.
The iMac will now be re-released in a larger size to be known as the Big iMac.
McDonalds has been giving away a lot of stuff lately. Right now on fries they're giving out $1 coupons (stackable!) for Best Buy. My love for electronics is going to make me fat.
I guess that's as close as Mc Donalds will get to selling an Apple.
-Ed I don't eat meat, but I'd go hunting with a paintball gun.
You can pick new-skool hits like "I'm lovin' it" and "We love to see you smile," or go back to the old days with "At McDonald's, we do it all for you," "Keep your eyes on your fries," and "Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun."
Perhaps Coca-Cola will get in on the deal? "Ain't nothing but the real thing," "Coke is it!," "I'd like to teach the world to sing" and of course "Always Coca-Cola" are big hits in the beverage world.
sulli
RTFJ.
-> You get to choose the song.
(reference: http://www.macnews.com/2003/10/16/applepepsi )
-> For Pepsi, it's one in 3 bottles that will have the code. They're selling 300 million bottles as part of the promotion, 100 million of them will have the codes in.
-> Cans aren't part of the promotion. Just 20-ounce and one liter.
-> McDonald's hasn't said anything about how they would be giving them away.
Talk about jumping to conclusions. If they give away 'song credits' (so to speak), then they can be used on any $.99 song. So while Britney fans might go straight to her albums, presumably they'll have all of the available music. Maybe they'll follow the 'also bought' links and find something new.
On a (semi-)related note, I'm still waiting for the 6-Degrees-Of-Also-Bought. You know, people who bought A also bought B; people who bought B also bought C; people who bought C bought the Soundtrack to Flashdance with Kevin Bacon.
R: That voice. Where have I heard that voice before? B: In about 365 other episodes. But I don't know who it is either.
MacMinute notes a statement from McDonald's regarding today's rumor about the McDonald's and iTunes giveaway.
According to McDonalds, "There are no agreements to announce, so anything else is pure speculation."
McDonald's goes on to say that they are continuing to pursue "bold new initiatives in the areas of music, sports, fashion and entertainment" and that news can be expected in the coming weeks to months.
Whatever journalist wrote this should be sent home without lunch!
What the hell do you mean unclear?
Here, let's take a stab; Pepsi Co. announces 1 million song giveaway via redeemable codes on their three main product bottle caps. 1 in 3 caps will have a code valued at $0.99. Hundreds of thousands of iTunes Music Store users are now poised and ready to only drink and purchase Pepsi, Diet Pepsi and Sierra Mist for the duration of the promotion because there really is no reason to purchase any other product since none of them are possibly giving you back $3 worth of music per 6 pack!
McDonalds announces promotion where the purchase of any combo meal will include a peel off sticker on the french fry container with 1 code redeemable for a free song valued at $0.99 at the ITMS. Promotion to continue until 1 billion free songs are given away. Millions of iTunes Music Store customers now opt for lunch at McDonalds since it's the only fast food offering where a $4 happy meal includes a $1 song reward. There's no reason to eat at Burger King.
You can watch for these bottle caps and happy meal stickers to be auctioned off enmase on eBay about 3 hours after the first promotion starts.
Collecting iTunes Music Store free song promotion codes will become the new baseball card of the 2004 summer.
According to this article, McDonald's is denying the rumor by saying "There are no agreements to announce, so anything else is pure speculation."
You are so brave to admit you like Yanni. I am in awe ;)
Well considering that the deal between Apple and Pepsi allow you to use the credit on any song you want, I am betting that the McDonalds deal is going to be similar.
Sapere aude!
I seem to recall some jaded audiophiles griping about how limited digital sound was... ;)
You are inventing restrictions of the giveaway with no basis in fact. You make a statement about how you "doubt they are going to be kind enough to give away just ANY free download." You then use that statement to back up your belief that "they are already entered talks with various record labels about which bands will get pushed." Why spread FUD?
The previous arrangement with Pepsi lets you download whatever you want. Apple has stated repeatedly that they want to give all labels equal exposure (as in you can't buy better placement) in the Music Store.
t'nera semordnilap
Maybe, maybe not. The last figures I saw showed that 45% of sales were toward full album purchases. iTunes is selling a lot of singles, but there are also a good deal of whole albums being sold.
Not only that but this will actually serve to push albums back into the main stream. It will no longer be profitable for a band to have 1 or 2 good songs and then poop out 9 mediocre ones to fill an album. Now if you want to sell an entire album you will make an entire album of quality songs. Those bands that concentrate on the super singles will find themselves left in the dust, since a single makes 1/10th the amount a full album does.
Sapere aude!
I'd wait for confirmation before getting all excited about this. Isn't the NY Post the paper that printed an editorial congratulating the Red Sox on beating the Yankees in the ALCS? Perhaps it's really Burger King that's giving out Hillary Rosen action figures instead...
Stop by my site where I write about ERP systems & more
According to Dutch news, DVD sales have exceeded CD-Audio sales this year.
One popular Dutch artist is actually going to stop putting his music on CD, going DVD-only. (only returning to CD if DVD sales, against expectancy, aren't high enough)
There's several reasons for this
- DVDs cost about as much as DVD-audios here
- You get a LOT more value for money (various performances, videos, interviews, etc.)
- They think it's a little bump in the way of piracy.
The latter, as far as the music goes, is of course pointless to the educated masses.
But given the choice between
A. an 'expensive' DVD-R, spending quite a bit of time downloading the content, and optionally printing things out
or
B. the original without all the fuss, for not all *that* much money
I think B is going to be a choice for many.
The end of CD audio, at least here, started when people realized they were getting little value for money when compared to alternatives such as DVDs.
"I Like Big Butts"
I can see the slogans now: Billions and billions served...with subpoenas.
Have you seen my stapler?
I wonder if it's less overhead for Apple to do it this way. When I buy a song with my credit card from the store directly, some small percentage of the $0.99 must be going towards credit card fees, etc. When they do it through retail vendors like McDonalds and Pepsi, they probably get a fat (overhead-free) check from those folks, who in turn absorb the overhead of collecting that cash.
Sure, there are other costs invovlved in managing that kind of program, but if Apple sets it up well, they could actually be increasing their profit by making the retail vendors pay for some of those costs.