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Bell Labs Demos Cell Phone Location Software

mateub writes "AP via Yahoo reports that Bell Labs will soon announce cell phone software to reveal the owner's location to interested parties. To alleviate privacy concerns they say the software will 'let cell users be as picky as they choose about disclosing their whereabouts' but the article goes on to mention 'the ability for restaurants and other businesses to send a solicitation by text message to a cell phone when its owner wanders within range of those merchants.' Oh, wonderful, cellular popups..."

71 of 341 comments (clear)

  1. Hmm.... by SilentT · · Score: 5, Insightful

    Sounds like a very good reason for me to remain cell-phone-free.

    1. Re:Hmm.... by JPriest · · Score: 3, Interesting

      An answer to 911 problem? I also read an article about cell phone companies in Japan having a "personals" system on the phone. e.g it gives you a list of "singles" next to you on sidewalk.

      --
      Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
    2. Re:Hmm.... by ackthpt · · Score: 3, Funny
      Japan having a "personals" system on the phone. e.g it gives you a list of "singles" next to you on sidewalk.

      You are in Tokyo, standing next to a building, filled with 3,845 single women, would you like to list them?

      --

      A feeling of having made the same mistake before: Deja Foobar
    3. Re:Hmm.... by pclminion · · Score: 2, Funny
      Sounds like a very good reason for me to remain cell-phone-free.

      In five years, that statement will sound a lot like, "Sounds like a very good reason for me to stay off this 'Internet' thing."

      Guess who'll be working at Burger King, flipping burger orders that people punched in on their cell phones...

  2. Great for kids by ObviousGuy · · Score: 4, Insightful

    While some adulterous adults may not want to have their whereabouts known, it is important for kids to be tracked.

    Child abduction is a major problem that affects thousands of families every year. This kind of cell phone tracking would go far to help find missing kids before they end up dead and in a ditch.

    --
    I have been pwned because my /. password was too easy to guess.
    1. Re:Great for kids by a1ok · · Score: 4, Insightful

      Assuming for a moment that, unlike what another poster pointed out, there *are* kidnappers stupid enough to let some kid keep his cell. Why can't the parents just tell the police his cell number and get it tracked through E911 or other triangulation services that are currently available instead?

      This technology afaik just builds on the infrastructure that providers also have for E911 (in US) and tries to commercialize it for ad revenue et al. Right now they're talking about letting spouses and friends know about your location, but eventually there could be some provision that ad companies pay for sending the sms or mms (at bulk rates of course), and that would open the floodgates for much more targeted advertising. Especially since once its the sender who's paying for cell bandwidth, it becomes 'acceptable' like for telemarketing to land lines (of course the time you spend answering such calls is apparently worthless!).

    2. Re:Great for kids by Qzukk · · Score: 3, Interesting

      The way I see it, always-on tracking means using your receiver to find today's victim.

      Sure, having a phone that knows where it is is a good thing. Telling everyone in the world that 555-1212 has been standing at the bus stop for 15 minutes, and that all the other cell phones in the area have moved on to somewhere else is most certainly not good. Not even close. And if they're going to let the restaurant down the street know where 555-1212 is, they're most certainly not aiming at the privacy I'd want for MY kids whereabouts. (I suppose I could teach my kid to say "no" to the cell phone tracking message when it comes up for everyone but me, if they really do implement that feature of letting people choose)

      No, if I was going to give this to my kid, it would have to be on demand, with a password. I call 1800findkid, enter the cellphone number, enter my pin, and then it contacts the cellphone, some form of challenge authentication against the pin I had entered directly into the cellphone and the cellphone responds with its location.

      --
      If I have been able to see further than others, it is because I bought a pair of binoculars.
    3. Re:Great for kids by Anonymous Coward · · Score: 2, Insightful

      Justification like this is nonsense. The end serves the means? Yes, thousands of families, so we sacrifice millions in convenience.

      Yes, let's start using email to save lives. Donate blood, a kidney, a lung if it matches Suzie's immuno pattern.

      If 'if everyone just took 5 minutes out of their day' philosophy for every issue or ideal out there, people would find there are not enough hours in the day.

      How about I put it this way since you like hypotheticals--you will care less about an abducted child once a friend of yours gets killed because some other driver glanced for a second at the flood of text messages that come into his cell phone as he passed a highway exit (McD's 4 cheeseburgers for $2! Wendy's #8 for $3, premium gas for $1.40!, stop in at the GMC dealership for a great deal on a 2003 model--going fast!).

      How about the loss in jobs and the industry, which tend to pay health care for thousands of families, when workers get laid off because of the decline in text messaging? You think this sounds funny, watch. Text messaging will go the way of email--there will be more of it and less people really paying attention to it.

      When I pay for my cell phone service, I expect it to be used for my reasons, as a mobile phone. Not as a spam device. The consequence of being tracked say, by police as a side effect of the technology is vaguely understandable--which brings up another point...why exactly do you need this software to do what is already done with triangulation and other methods? 911 services do this sort of thing already. But to hand it over for commercial purposes and then play it off for distant humanitarian purposes? Screw you.

  3. Minority Report? by Anonymous Coward · · Score: 2, Funny

    How long until we walk into stores that have electronic greetings personalized with our names?

  4. First, TV commercial ads, now text messaging ads.. by b0r0din · · Score: 3, Informative

    Where will it end? It just gets uglier. Location spam, how fun!

    I'm not a big fan of this, however it could be nice for people if it is like GPS. And I could see people at local bars using the features to locate other 'singles.' Lots of possibilities.

  5. Scary. by fuzzbot77 · · Score: 5, Interesting

    It would be interesting if there were some software switch that could be triggered by the provider if they were forced to do so by eg FBI or some other form of law enforcment. If you have committed a crime flick of a swtich your position is lit up like a christmas tree. I would prefer telling people where I am rather than having the phone tell them my exact location. Some of the newer technology is interesting and good, But some will bring in a new era of Big Brother. Just my thought..

  6. No need to transmit at all, most of the time by HiKarma · · Score: 5, Insightful
    It's possible to produce compelling location-aware network applications without requiring the device to tell the outside world where it is. Instead, have the network provide information about the general area, and let the device decide what to do about it.


    Only in an emergency need you tell the outsiders where you are. You don't even want to always tell trusted people where you are. That's like being lojacked. Given the ability, how can you say to your wife, "Honey, I don't want you to see my location every minute of every day?"


    Unless she's a good, understanding privacy advocate.


    For an example of a nice location aware app that doesn't have to tell the network where you are, check out this blog entry about The Big Yellow Button

  7. Is it your cell phone???? by www.sorehands.com · · Score: 4, Insightful
    If you get a company cell phone, does the company have the right control the rules on who may locate you?


    Another thought, what about cell phone companies using the phone location service to send bill collectors?

    1. Re:Is it your cell phone???? by donutello · · Score: 2, Interesting

      If you get a company cell phone, does the company have the right control the rules on who may locate you?

      Yes, during your "normal" hours of work. If your company requires you to carry a cellphone outside of your normal working hours you should make sure you have a contract that limits what they can do or find another job.

      --
      Mmmm.. Donuts
  8. Enough by savagedome · · Score: 5, Insightful

    enabling users to specify what location information is shared, when, with whom, how and under what circumstances

    They told us that navigation system is for navigation. And then, its tracking the cars, speeding tickets.

    They told us cookies is just to make the stateless HTTP protocol have some states. And then, its Double Click and all the tracking.

    They told us at the grocery store that the card will be used to get discounts. And then, you start getting those annoying mail related to products you bought.

    Hello marketing fellas out there, PLEASE stop. Consumer is getting upset.

  9. Who pays for the message? by ptbarnett · · Score: 4, Interesting
    I'm charged 10 cents for every incoming or outgoing SMS (text) message. I can buy a bundle of messages every month for a cheaper unit price, but since I don't use my phone for that purpose, I don't see any point.

    If I get spammed by someone identifiable because I happen to be in their vicinity, I'll be demanding to see the manager and collect my dime refund, just to be a PITA. If enough people do it, that will be end of that kind of spam in the US.

    1. Re:Who pays for the message? by Isca · · Score: 2, Insightful
      I don't think this will be how it works, when this becomes a reality. I'm sure there will be a whole new sales force devoted to selling this service to buisnesses, who will jump on this quickly in alot of urban markets. To make it effective, they have to send this down to as many people as possible. Which leads to the following....


      5 years after this comes out, getting a cell phone plan will probably cost half as much as it does now, or even less, AS LONG as you get the ad-supported account. This way, they'll be able to sell the private ad-free one for even more than we pay now!

  10. Yeah right by brunes69 · · Score: 4, Insightful

    That's the kind of excuse Bush and Ashcroft want to use to pull the woll over your eyes. You really think this would stop any kidnappers?

    Step 1: Kidnap Kid
    Step 2: Throw any phone they have in the dumpster

    Really, why the hell do you think any kidnappers are going to let a kid keep his PHONE on him? You think they're THAT stupid?

    1. Re:Yeah right by qw(name) · · Score: 3, Insightful

      Really, why the hell do you think any kidnappers are going to let a kid keep his PHONE on him? You think they're THAT stupid?

      Yes. Most criminals are very stupid.
    2. Re:Yeah right by AvitarX · · Score: 4, Insightful

      Well...

      Lets see the scenerios.

      first. 13 year old child is home alone (quite reasonable) after school for two hours and is absolutly not supposed to do anything else without contecting his/her parents.

      On the way home said child is abducted and phone left in a dumpster. Parents come home and flip. Child does not answer phone. They then use this service and find the phone in a dumpster. hmmm, seams like foul play.

      If the phone was not trackable it is going to be at least 8 hours before anyone who can do anything (athorities) care. They probably won't really do anything until the next morning.

      I somehow see the phone in the dumpster as a big clue that something is up.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    3. Re:Yeah right by Catbeller · · Score: 4, Interesting

      " somehow see the phone in the dumpster as a big clue that something is up."

      So would not phoning home from a friend's house, or not coming home at all.

      The cell phone in a dumpster is useless as an indicator, Q.E.D. So that "use" is a farce.

      So what is the real use?

      1. Selling ads.
      2. Tracking law abiding citizens.
      3. Locator service for the user. A selling point, but 1. and 2. are the winners here.

    4. Re:Yeah right by AvitarX · · Score: 2, Insightful

      maybe you don't remember being a kid. But not calling and not showing up is really not that big of a deal. happens all the time and the cops wouldn't give a shit.

      If the cell phone was discarded it would mean much more. As said 13 year old is probably using it to talk to their friends almost continually.

      Also if said cell phone was trackable it would very likly have finger prints of the criminal on it.

      Also depending on the MO of the criminal the cellphone in the purse my very well remain. Not all crimes are committed by experts, or even people that know how to commit them.

      If someone grabs child and then binds them in the back of the van they may take the back pack in a seperate part of the vehicle for later mastibatory purposes.

      Just because a security messure is easily cercomvented does not mean it is totally useless (window locks for example do not protect the glass from being broken).

      If someone wants them or their child to be trackable it is completly within there rights to do so.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    5. Re:Yeah right by AstroDrabb · · Score: 2, Insightful
      maybe you don't remember being a kid. But not calling and not showing up is really not that big of a deal. happens all the time and the cops wouldn't give a shit.
      If an adult (18+) is "missing" and there is no sign of faul play, the police will wait 24 hours. If a minor (17-) is missing, the police will act right away.

      The majority of child abductions are done by a parent. Usually from a nasty divorce. Another portion is done by a close friend/family member. While a small percentage is done by a stranger.

      The real point you seem to miss is that technology that is presented NOW as a means to keep the kids safe, may later be presented as a means to keep you safe. In five years or so, it because a default, and then in 10 years or so, it becomes mandatory. This is the subtle way of having our liberties stripped away from us. Make us feel "unsafe" and then have "BIG BROTHER" give us a way to feel "safe" again. Then we all thank "BIG BROTHER" for making us "safe" while in the process we give up a little of our essential liberties. Can you say Patriot Act or Patriot Act II?

      Those who would sacrifice freedom for security deserve neither.

      --
      If Tyranny and Oppression come to this land,
      it will be in the guise of fighting a foreign enemy. -James Madison
    6. Re:Yeah right by the_mad_poster · · Score: 2, Interesting

      Obviously, you know all, so care to share that statistic with us? Or, were you just making a highly uninformed statement to try and cover up the fact that you have no clue what you're talking about?

      Never mind, I hit the nail on the head, so I'll give you a sample: typically, the number of unsolved murders has hung around 20-30% of cases according to various FBI statistics. Since that covers everything from someone blowing someone away in broad daylight in a fit of rage to premeditation, that's not a particularly good number for supporting your assinine charge of stupid criminals.

      At one point (2000), the FBI actually reported that FIFTY PERCENT of violent crimes go unsolved.

      Where are all these stupid criminals, again, when most of the criminals jailed now are jailed on nothing more than minor drug possession offenses?

      Go look up the actual stats yourself. You can find them in FBI "Uniform Crime Reports". You need the practice.

      "Crime doesn't pay" is an empty adage. If you treat crime like any other business opportunity and work your ass off doing the smart thing, you can get to a motherlode and retire young, rich, fat, and happy.

      --
      Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
  11. Most /.ers Need Not Worry by Anonymous Coward · · Score: 3, Funny

    Since most of us are not presentable enough to enter restuarants which can afford this type of advertising.
    There really isn't much for most to worry about.

  12. Honing In by qw(name) · · Score: 3, Interesting

    In the past, the only way to tell where a person was located while talking on the phone was to detect which cell tower they were connected to. Considering that coverage was several square miles, it wasn't a very good way of tracking someone. However, this method of location has been used by police to solve murders where a person said they were somewhere when they called home after they murdered their spouse.

  13. Make it interesting for me ... by Punctuated_Equilibri · · Score: 2, Funny

    by paying me to reveal my location and accept a certain number of ads and I might consider it. How about $50/month, for, say, Visa, who has a pretty good idea where I am from my charges anyway?

    --
    In group behavior: 'because they're evil/morons/sheep/crazy' is not 'insightful' it's 'oversimplified'
  14. Dial 9-1-1 and it should, automagically, track you by khasim · · Score: 4, Insightful

    From the article.

    "However, given the real-time requirements of transmitting information over a telephone network, it can be difficult to program a wide-range of options for individuals to personalize preferences such as when, where and with whom to share location information. One solution is to hard-code a network database with an "on-off" switch that activates or deactivates a service, for instance, during a window of time with set hours such as peak and off-peak."

    So, dial 9-1-1 and your phone should broadcast its location.

    Otherwise, just make it an option for the numbers you have stored on your phone and a simple check box for the rest (I want to receive tons of phone spam Y/N).

    #1. If I dial 9-1-1, my location is broadcast.

    #2. If I turn off the broadcast function, my location is not broadcast (unless #1).

    #3. For every phone number I have stored, I have the option to broadcast (or not) my location to that number, provided I have broadcast turned on (#2).

    #4. For everyone else, I can choose to receive massive amounts of phone spam (unless #2). Why anyone would choose this option is beyond me.

    Any problems with that? It seems simple to me. And it should be easily implemented in software. Of course, it will NOT provide the captive audience for phone spam that seems to be the focus of that article. But so what?

  15. cellular popups by Alien+Being · · Score: 5, Funny

    The day I have to take my phone out of pocket to discover that i've been "invited" into a nearby business establishment will be the day I chuck said phone thru the front window of said business establishment. Really, how often do you get the chance to kill two birds with one phone?

    1. Re:cellular popups by Scrameustache · · Score: 2, Funny

      Personally I would keep my phone, calmly walk in the buisness and politely yell my discontent as loudly as I can.

      HELLO! I GOT A CELL SPAM FROM YOUR PLACE! WHAT? WHY YES, I KNOW I'M DISTURBING YOUR CLIENTS...

      And keep calmly discussion the situation AS LOUDLY AS I CAN, politely awnsering their questions and voicing my dislike of spam. They'll get the picture.

      --

      You can't take the sky from me...

    2. Re:cellular popups by Anonymous Coward · · Score: 2, Funny

      If only there was a better way for a business to communicate with potential customers in their vicinity. It would have to be non-intrusive (CAN-CELL-SPAM?), relatively cheap, and even work for people when their phone was off (or they didn't have a phone).

      Thinking...thinking...(ding!) I've got it! Words can be displayed prominently somewhere on the business premesis that were large enough to be seen by people in the area. (Maybe some type of sign?) It's non-intrusive, cheap (no payment-per-view), and your customers don't need a phone. It's also location-based. Brilliant!

      Ok fellow Slashdotters (friends!), please promise me no one will steal my idea before I get a patent on it. Thanks!

  16. Location Based Services by BrookHarty · · Score: 2, Informative

    Have not read the article, but we had an LBS (location Based Service) scavenger hunt when we launched the service at work. We had to find the closet resturant, directions, etc. Was quite fun. The deal was to get everyone thinking about all the uses, and not just think of it as "Spying on someone"

    The phone beeps the person if you look them up, they know you did a lookup on thier location. And you can turn it off. The privacy is still there.

    I read the other day, Disney is using LBS to move people quickly through the park, offering discounts, telling them which rides have the short lines, etc. Kinda like on-star on steriods. Lots of companies use LBS on trucks, nice to see it used for normal consumers.

    So, really, LBS is pretty damn nice, it can be abused, but if your provider is a schmuck and does that crap, move. Number portability :)

    Anyone else notice lots of the posts are about cellphones, telcos, and releated technology. I tell you Wireless Telco's are going to be the large ISP's of the future...

  17. And for for just $4.99 per month. by blanks · · Score: 5, Funny

    For for just $4.99 per month you can keep these popups from showing up on my cellphone.

    They make money one way or another.

  18. At first glance... by Crypto+Gnome · · Score: 4, Interesting
    This actually sounds reasonable: Advance the technology for intrusive advertising, but hand 100% detailed control to the user.

    There have been times when I've been wondering where the nearest {insert favorite exotic food} restaurant is. ....
    1. Grab Mobile
    2. set "restaurants only"=true
    3. turn on location announcing thingy
    4. wait 5
    5. turn off location announcing thingy
    6. read ads from local restaurants
    Wire them up with an electronic compass and it should even be able to give you (updated in realtime, even) directions from where you are.
    • Turn left
    • 2 blocks
    • 3 shops
    • there!
    --
    Visit CryptoGnome in his home.
    1. Re:At first glance... by Snad · · Score: 2, Informative

      There have been times when I've been wondering where the nearest {insert favorite exotic food} restaurant is.

      We're already moving in that direction in NZ, though perhaps not to as sophisticated a degree as to give directions.

      Those using Vodafone mobiles have this option (see the Sim2 link) which will let you find restaurants, ATMs etc in the immediate area. It's been available for at least a year that I can remember, and probably longer than that.

      The good thing about this option is that it's pull rather than push - the phone user requests the information, it isn't thrown at them indiscriminately.

      It was only a matter of time, and there is enormous potential for such things - for both good and evil.

  19. Hacks by 77Punker · · Score: 2, Interesting

    This is exactly why open source is important. We need to be able to program our own phones to prevent these sorts of things from being a bother.

  20. Re:cells by AOL_STEVE · · Score: 2, Interesting

    Well, childeren's groups, and some parents, are
    in favor of the idea, as it will undoubtedly
    improve children's safety. It also has many, rather
    mundane applications, and there are already
    subcription services offering this.

    However, privacy advocates rightly point out that
    there is much potential for abuse. However, the
    ability of the operator to locate users is built
    in to the network. All this story about, is making
    that info availiable to end users.

    However, as an aside, your question implies
    a false dichotomy - no thing is entirely good,
    or entirely whack. Every thing is part good,
    part whack, young padwun learner.

  21. Can you see me now? by ir0b0t · · Score: 3, Funny

    No? Good.

    --
    I'm laughing at clouds.
  22. push vs. pull by Eric+Smith · · Score: 4, Interesting
    but the article goes on to mention 'the ability for restaurants and other businesses to send a solicitation by text message to a cell phone when its owner wanders within range of those merchants.' Oh, wonderful, cellular popups..."
    Yet another attempt to use a "push" media model where "pull" would be much better. Instead of having my phone contantly wanting my attention when it learns about restaurants, I would much prefer a feature where I could ask the phone "what restaurants are nearby".

    In particular, I don't want the restaurants (or other stores) to even know I'm nearby until I ask the phone to poll for that information.

  23. Popups by ksb · · Score: 5, Funny

    businesses to send a solicitation by text message to a cell phone when its owner wanders within range of those merchants.' Oh, wonderful, cellular popups..."

    Could be interesting when you pass that 'massage parlour' you never knew was there ;)

  24. Yawn... already have this on my phone by Anonymous Coward · · Score: 2, Informative

    All the integrators in my company have this on our Nextels. When we run the Telenav Java app in the background, the phone reports our location every so often. Our traffic manager back at the office can call up a web page with a map showing all of our locations on it and dispatch the closest integrator if a client calls in with an emergency.

    Until January it only did GPS and was a major battery drain. Now it's been updated, and if it can't see the GPS sats it just triangulates its position from the cell towers.

    It also does driving directions, but at highway speeds it's not great. It usually says "turn right!" just after you passed the intersection where you were supposed to turn.

  25. Not so great for kids by HiKarma · · Score: 5, Insightful

    Many have pointed out how ineffective lojacking kids would be if the kidnappers (who 99% of the time are relatives, the press just makes a big deal when there is a stranger kidnapping) are aware of the technology.

    It can be worse, it can be used to mislead. Of course they can just turn the phone off (you going to trigger an alert on every dead battery or out of range cell phone?) but they can also plant it at the home or the home of some red herring.

    But here's the real question. Kids have rights. At what age will parents finally let their kids be free of the surveillance anklet we're calling a cell phone?

    I can tell you it will be later than it should be for almost all parents, that is their nature, and it's understandable.

    But I think if we are going to have readily available child-lojack, there may need to be a law to protect the children from their parents, and forbid doing it after the age of 12. The kids can still have a phone, can still call 911 and transmit their location, but no parent query.

    Otherwise we destroy the freedom of all kids to catch one stupid criminal out of 100,000 who doesn't know to turn off the phone. All the other times it will be used to say, "I told you not to associate with that Jimmy kid."

    1. Re:Not so great for kids by Valar · · Score: 3, Insightful

      I just want to say that this is one of the better posts attached to this story. It is also, however, a wildly unpopular opinion in puritan america. Most people honestly believe that they should control every bit of their kid's life until the "child" graduates from college. The worst part is, they seem to block out the fact that they hated it when their parents did the same to them. Somehow, people who hated it when pops asked "Where are you going?" think that a TRACKING DEVICE is less envasive.

      I know many people who keep their fingers on the tuition-kill switch, so that if their kid steps "out of line" (get bf/gf the parental units don't like, listen to the wrong music, don't come home every weekend to mow the grass) the student gets to take out loans. Say what you will about parents paying tuition, but I think it should be one or the other, pay or don't, or at least tie it to academic performance, not lifestyle choices.

      The majority of small children don't have cellphones. Older highschool students and college students do. THAT is the parental potential of this device.

  26. Re:Regarding Popups... by bakes · · Score: 4, Informative

    When I was in Singapore about 18 months ago, they were starting to introduce location based services. They were tossing around ideas like an SMS 'discount voucher' being sent to you as you wandered near a store, but they also had practical stuff like I could call a particular number, and it would SMS me back with the location of ATMs for my bank nearest to my location. That was pretty handy.

    You are right though. The system will be abused.

    --
    Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!
  27. question by pvt_medic · · Score: 2, Interesting

    its illegal to call a telemarketer to call a cell phone, so couldnt it be argued that this is illegal too?

    --
    30% Troll, 50% Underrated, 10% Interesting
    Score:5, Troll
  28. Re:First, TV commercial ads, now text messaging ad by ErikTheRed · · Score: 2, Interesting

    Most likely, the ads will be initially used to provide ultra-cheap service ($5 - $10 / month). Eventually, they'll become "standard" and you'll have to pay extra to not be annoyed.

    --

    Help save the critically endangered Blue Iguana
  29. Not so bad after all... good for consumer by CowardNeal · · Score: 2

    If a mobile phone user elects to receive 'pop-ups', they could be compensated with credit to their phone bill or even receive a store discount by showing the SMS they received. It's a good tool for stores to entice customers into the shop. The system would also know if it has sent out an SMS to a particular number and would not send again until some predefined preiod.

  30. Re:cells by geekoid · · Score: 4, Interesting

    "...as it will undoubtedly
    improve children's safety."

    how so? Are you saying the kidnapper won't through the cell phone out the window?

    How about this, the kidnapper tosses the childs phone into a different vehical going in another direction?

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  31. Don't Neglect the Useful Applications by thebiss · · Score: 4, Insightful

    Just as cookies have useful applications, so will location-based messaging. Location-based traffic reports immediately come to mind.

    I'd love to get an SMS when I-684/I-95 are jammed, and I'd love it even more if the service was free, paid for by an ad for the local Dunkin Donuts. :-)

    --
    Beware: I believe all are created equal, and have the right to life, liberty, and the pursuit of happiness.
  32. On the fence by Flavius+Stilicho · · Score: 2, Interesting

    It sucks that stuff like this could be so cool but that we can't trust that the providers won't take advantage of the huge marketing potential. Add to that the fact that most Americans think that the Constitution applies only to them personally and observance of any particular article is completely optional as long as it fits within their narrow mindset and its easy to see the potential for government abuse of the wealth of information that could be available.

    That said, if I could be guaranteed that the locator service information was only good for the time of the query and wasn't logged in any way and that I could, from my phone, turn the feature on and off at will, I think I would try it.

  33. Could be worse by wornst · · Score: 2, Insightful

    Billboards, flyers, guys dressed in a chicken suit to advertise the opening of a KFC - it's all unwanted and all in your face everyday. I don't see how cell phone ads are any different . . . except for the fact that you pay for the cell phone to work so that the advertisers HAVE a new way to bombard you. The least that could be done is for the carrier to offer phone bill discounts to people who allow themselves to be ad targets (and restaurant coupons too).

    Seems the easiest thing to do would be to turn the phone off - which I do anyway. It is an option we don't have with other forms of advertisements.

    They will probably remove the off button though.

  34. Re-imbursement? by ignipotentis · · Score: 2, Insightful

    I hope they plan on giving me a nickel if i walk in and show them the pop-up. I sure as hell don't want to get charged for something like this.

    --
    Don't waste time... procrastinate now!
  35. Re:First, TV commercial ads, now text messaging ad by flacco · · Score: 2, Interesting
    I'm not a big fan of this, however it could be nice for people if it is like GPS. And I could see people at local bars using the features to locate other 'singles.' Lots of possibilities.

    sure, i think a variation of this based on GPS would actually be useful. in that scenario your device tells *you* where you are and you can pull up directories/services/info/whatever relevant to that area.

    the scenario they describe though has *others* know where you are, and advertise at you against your will.

    i don't use it much - maybe it's time to throw out the cell phone too...

    --
    pr0n - keeping monitor glass spotless since 1981.
  36. Some Advantages by Oddster · · Score: 2, Interesting

    A professor whom I TA for actually is involved in a venture business to do just this, and he bounced the idea off of us (his TA staff) about a year ago.

    But it wasn't location based advertising, per se. It was location based coupons, eg, you walk into a Foot Locker, and get a message that will give you 10% off any Reebok for the next 20 minutes. Another use was instead of having to wait in line at the DMV (or taking a number and waiting to be called), go in, register your phone, and recieve a text message when you near the beginning of the queue.

    There are some positive sides to this technology, although I do hope that there is some option to turn it off.

  37. Actually, Yes, he is Right by Orne · · Score: 4, Informative

    Criminal uses cell phone to call in kidnapping ransom. Police trace phone, find criminal + kid. Summer 2003

    Kidnap victim memorizes rapists cellphone. Police check registry, find perp. Jun 2003

    Kidnapped woman had cellphone hidden on person. Cops trace it to car, catch perp in parking lot. Nov 2003

    And many more...

    1. Re:Actually, Yes, he is Right by AstroDrabb · · Score: 2, Insightful

      And there are thousands more that go missing for the few stories you posted about. I do think it is great whenever ANY missing person/child is found. I personally do not think it is right to allow this person tracking technology to be allowed. It WILL one day be used against our essential liberties, and then it will be too late. This all sound too Orwellian to me : )

      --
      If Tyranny and Oppression come to this land,
      it will be in the guise of fighting a foreign enemy. -James Madison
  38. Some areas of abuse by Anonymous Coward · · Score: 2, Insightful

    Some ways in which this could be hijacked for malicious purposes:

    1) Angry spouse getting back at partner (ie, escaping violent environment holed up at an undisclosed location)

    2) Law officers having their cell numbers given out, then called, hang up, when called back, their locations revealed. Endanger their families.

    3) Same for judges, crummy construction contractors, bad auto repair shop owners... anybody who might make someone else mad for one reason or another.

    Need I go on?

    What if one of our national leaders is located (while in an undisclosed location) via his cell phone by an extremist who is bent on revenge? What about his family?

    Abortion providers (who I'm not happy about in areas of convenient terminations of pregnancy) could also come under fire.

    How about hackers who slip into a phone company's system and finds where someone works/frequents and blackmails others, or even just lets it slide that they frequent X rated establishments?

    How long before someone is able to latently track cell phones (via some hack/intrusion) of say... the president of the united states while on a trip? Okay, maybe not the president... how about an aide who's always with him? How often are the updates made? Often enough to track with targeting on a weapon?

    Where do we draw the line on capabilities to track people?

    How about people found speeding because the distance per time exceeds any possible speed limit between those tested points?

    How about going after phone company execs?

    Yeah, I thought so... they don't want their phones to broadcast at all.

    Is there any hope of an open source hardware board that can be used as a phone with an appropriate ID card/pre-paid card purchased to get on networks without relying on someone else's tracking?

  39. Danger of Cell Phones in Cars by blutrot · · Score: 2, Interesting

    A Cell Phone advertisement may increase the amount of deadly car wrecks, especially in larger cities.

    Cell phone users are already dangerous enough on the road when they are speaking to their step mother's sisters's daughter's best friend about what colour they should get their nail polish.

    Example:
    A person is in their car driving happily along, paying attention to the road and making a slight effort at being a safe and defensive driver. They drive right past their favourite McDonalds restaurant and their cell phone begins to beep off the hook. They rush through their stuff (females through their purse, even scarier!) and take their eyes off the road. Someone in front of them slams on their brake and their nice ride ends in a catastrophic crash over an ad about a $.99 value meal.

    There are some good points to it... but I honestly hope that I have the option to disable the GPS or whatever system they use in the phones they give us. The benefits do not outweigh the risks.

  40. yep - we launched all this in Sept 2000 by somewhere+in+AU · · Score: 3, Interesting

    .. using handset independent cell method in Australia using national Carrier.

    Our applications gave total control to user with global on/off and selective sharing of generated PIN with friends on list.

    Even now in 2004 network based positioning systems not precise enough to beep door-by-door for that available single right next to you so can stop worrying about that.

    Also here in Australia there must be a different assumption as to marketing and ads fears expressed - everyone from telco to providers to businesses here realise big time spamming will kill such services cold.

    We did 80 categories of content too and they were really popular to pull up relevant locations at any time, near you or somewhere else.

    Our latest generation services allows for free text searches as well so users are again in total control in roaming through our content with or without positioning.

    Alex.
    www.findmap.com.au

  41. Not new... by EduardoFonseca · · Score: 2, Informative

    Here in Brazil, one of the biggest cell phone carriers has this technology ready for, at least, 1 year. I saw it working. A friend of mine work there, he showed me that they can plot your location, anytime, on a map.

    He told me that they were thinking on how to sell this stuff. Until now, nothing happened.

    All I want to say is: If this is ready (for one year already) here in Brazil, U.S. and Europe must have this working for ages already.

    Tinfoil hat anyone? :)

  42. Remember who this is for... by YrWrstNtmr · · Score: 3, Interesting

    And it ain't "us".

    Repeat after me.
    "We are not the consumers. We are the product. Advertisers are the consumers."

  43. Telemarketing on my cell by pholower · · Score: 2, Interesting

    One of the original reasons I became completely wireless in the first place was to get rid of telemarketers entirely. Although I do believe there are some fairly good used for this technology, there are far too many ways to abuse it. Anybody can say, this is good for parents whos children have cell phones, but that is ridiculous. Billy is supposed to be at Jimmy's house but instead he is at the mall. (Billy is going to leave he cell at Jimmy's) I think there should be no problem with setting up a massive set of rules per user. Cell phones now are becoming more like small computers anyhow, we should be able to set up privacy rules about who, where, when, and how the messages are received. I can do this with my email, including spam, why not with a cell phone? I can use a proxy server with my regular internet connection, can I do this with a cell phone to thwart potential spam? Obviously there is much more work, time, and consideration that has to be done in order for this to even remotely be good for the majority of users, if Ms Brittney Spears wanna be high school girls loves the fact that gap can send her a discount before she walks in the door great, but leave me the hell alone!

    --
    -- johntracy.com, because everybody else is wrong.
  44. I'm not thrilled about the idea either... by G27+Radio · · Score: 2, Interesting

    ...but then again, this could be really useful if my cell phone ever gets lost or stolen. I just don't like the idea of my daily wanderings being sold to other companies. I'm sure they'll promise not to do it, but later on will start giving the data up.

  45. No need to turn it on all the time. by Politas · · Score: 2

    I always have my mobile phone with me, but I only turn it on for about an hour each day at the most, to check for messages. If I need to make a call, I've got it, and it's got all the phone numbers I should be remembering.

    Of course, my phone is a PDA, so it does a lot more than that, too. That just makes it easier to remember to take it with me.

    --

    Politas

  46. the thing is by August_zero · · Score: 2, Insightful

    Here is my take:

    I don't have a home phone; I only keep the cell phone. Why? Because I can't see the point of having a land line that is only going to subject me to a constant torrent of tele-marketing. With the cell-phone if someone needs or wants to reach me, they can no matter where I happen to be. My typical response is to not reply, and then later when accused of ignoring whoever it was that was trying to reach me i can blame it on poor cell service. Land lines almost never go down and people will only buy the whole "my machine has been dodgy lately" shtick so many times. So see the Cell phone helps me keep the world at arms length through the illusion of fallibility.

    This militant "I don't have a cell phone" thing perplexes me. Banal conversation is the crux of modern civilization! I won't even bother bringing up the irony of complaining about superfluous communication by posting on a message board.

    --
    On Wall Street they say "buy low, sell high" On the pad we say, "buy high, sell high" Isn't that somehow better?
  47. Re:You're right by uberdave · · Score: 2, Funny

    Exactly. And say goodbye to friendly fire accidents. Smart bullets would just read your tag and steer around you.

  48. Cellular pop ups won't work by NTDaley · · Score: 3, Insightful

    Regular popups wouldn't work either if the advertiser was close enough to visit to "register disapproval".

    --
    bits and peace
    Nicholas Daley
  49. New business model. by ron_ivi · · Score: 4, Funny
    ... a courier service that will carry your phone to wherever you're supposed to be, while you leave the phone and go where you want to be....

    (At least I didn't say 3...profit)

  50. Positioning service for mobile phones exists today by nasta · · Score: 2, Informative
    Sonera LCSs use GSM network-based positioning (a basic feature of networks) in various services by offering its users local, position-related information. A more precise positioning also makes it possible to navigate and, e.g., to find a route that is more suitable for the user. GSM network-based positioning refers to defining the position of the customer's mobile phone using the coverage area of the mobile phone network's base station, i.e., the cell. Positioning occurs at the cell-level, not the city limits-level, for instance. In urban areas, there are a lot of mobile phone base stations, so the cell size is small. The positioning accuracy in this case is in the hundreds of metres. In the countryside and sparsely populated areas, the mobile telephone network is usually built of larger cells, in which case, the positioning accuracy is typically on the scale of several kilometres.

    The current positioning technologies are GSM network-based positioning and GPS positioning. GSM positioning uses cell IDs that use the GSM networks and GPS positioning, satellite positioning. GPS-based positioning can position the target up to an accuracy of metres and is based on measuring the distance between the receiver and the satellite. Satellites send radio signals to the receiver and the receiver calculates how long it took the signal to reach it. GPS positioning does not usually work indoors.

    You can read more at: Soneras website

    Life is a sexually transmitted fatal disease.

  51. Also been tried in Switzerland (as well as Sweden) by PsyQ · · Score: 2, Informative

    Swisscom, Switzerland's former telco monopolist, had a service like this several years ago. The idea was for companies to track employees, cars and whatnot while private people would be able to simply find their friends. It all worked via a website, there was no standalone software.

    The technology was quite accurate enough at the time, but the service was never successful due to privacy concerns and was removed.

    Since the technology already worked, Swisscom has instead been offering Swisscom friendZone since 2001. With friendZone, you can see who else is near you (in the same cell? I have no idea how it works). I believe it's anonymized at first, so you can talk to people as if on IRC or in some other reasonably anonymous meeting place. Once you add people to your friends list, you can also use the service to locate them geographically. The idea is to generate a lot of revenue for the telco through SMS chatting. Yes, some people here are actually happy to pay EUR 0.10 for every "ok" and "lol" they send.

    So the technology, at least in this implementation, is old. As so often in the mobile market, Europe lags behind Japan and the USA lag behind Europe.

  52. Saves time and money by Bemmu · · Score: 2, Interesting

    There have been some attempts to create text message based services, but apart from little kids downloading ringtones they haven't been very popular. However now the cell phone can do something at least I am very bad at doing: describing my location accurately. For example meeting someone in a new city, it would be very useful to be able to give your location to that person rather than try to explain. Personally I get this rather uncomfortable feeling when the other person asks, when I am in a completely unknown place "hey where are you now?".

    "umm I can see a big flower shop near me and umm..." Describing your location by landmarks is easy if you happen to stand next to the big ben or eiffel tower, but mostly there is nothing much to describe and it's unlikely that street names would help much either, unless you're talking to a taxi driver. I welcome wholeheartedly the opportunity to simply beam my location to the other person than try to explain. Yes, it will cost. But how much does it cost when you spend a long time trying to explain your location?

    Location-based services will be one of those things that will seem like an obvious feature of mobile phones in the future. Not only that, but there might come other location based services which are useful. I don't think we will get personalized advertisements from shops, unless receiving advertisements would have some benefit for the consumer as well, possibly as reduced phone bill.

    No, rather I would predict a service that would allow me to actively seek information than be fed information. Example? Alright, you are at a bar and it's closing but you still feel like continuing your round. So you take out your trusty mobile and check the list of currently open bars sorted by their distance to you. Or perhaps you aren't feeling so good, so you want to know if there are any pharmacies near you.

    Yes, it will require that a list of companies and their opening hours is available. This is not a problem. Such lists exist even now on the web, it is simply a problem of adapting it for comfortable cell phone use. Oh yeah, if I turn out to be wrong and none of these services ever appear, I guarantee you it will be because of poor implementation rather than there not existing a need for such a service.