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Gator Files for IPO to Raise $150 Million

michalas writes "Wired reports on the IPO filing of adware/spyware kings Claria who have recently changed their name from Gator. Claria on Thursday filed for an initial public offering to raise $150 million to continue developing its 'behavioral marketing platform.' Claria had a net income of $35 million on revenues of $90 million in 2003. In addition, Claria said it has 43 million active users and 425 advertisers."

50 of 460 comments (clear)

  1. When Pigs Fly... by nuclear305 · · Score: 4, Insightful

    Yea, the only way I'd buy this stock is if my static ip address is blacklisted by their crapware so that it won't/can't install itself on my systems. Surely an incentive like that would entice people to buy into this IPO.

    Of course, then they'll have their money for development except by that time every person with a computer will have purchased a share of stock to keep that crap off their system...in which case there would be no reason for them to continue development of the software, and really have no reason for them to continue to exist as a company.

    Heck, where do I sign up for that?

    I remember seeing a comment earlier about how Microsoft buys up companies and shuts them down or kills off the technology. Maybe MSFT could do us all a favor, buy them out, and shut them down? It's probably one of the few humane things to do...

    1. Re:When Pigs Fly... by Tantrum420 · · Score: 5, Insightful

      Sure they ask... You do read all the text in every little box that pops up, don't ya?

      The sad fact is that most people don't read _any_ text in any box that pops up on the screen. They just zero in on the "yes" "no" "cancel" boxes and randomly pick whichever one they think will make the pop-up go away the quickest.

      I mean, they were _trying to read_ something. They can't be bothered to change their train of thought and deal with this new mumbo-jumbo that just appeared on their screen. ...And people wonder why email viruses / worms still prosper.

      T

    2. Re:When Pigs Fly... by Beg4Mercy · · Score: 4, Interesting

      The sad fact is that most people don't read _any_ text in any box that pops up on the screen. They just zero in on the "yes" "no" "cancel" boxes and randomly pick whichever one they think will make the pop-up go away the quickest.

      You have an excellent point. I was going to post asking if Gator and other adware were really still extremely common. It's been a long time since I had Gator (Claria?)-ware on my computer. But you're right most people don't read anything they are asked on a computer. The only reason I have not gotten this stuff is because I have taken steps to prevent it. (Using ad-aware, using pop-up blockers, the obvious stuff) I guess many, many people have not took the 'obvious' steps.

    3. Re:When Pigs Fly... by Hogwash+McFly · · Score: 5, Interesting

      Your post reminds me of a trust certificate that came up on my screen today.

      "Always trust content from 'Click Yes To Enter LTD'?"

      And in the blurb:

      "By clicking yes you agree to have software installed on your computer that will dial up a premium rate phone line at a cost of 1.50 GBP a minute. You can disconnect by clicking on the Disconnect button or the connection will automatically disconnect after 13.33 minutes."

      Oh yeah and the source of this was a popup for some flash game site that said 'When the certificate pops up click yes to be able to play our huge selection of games! It came up when I was on www.cooking.com looking for a recipe for good roast potatoes. Obviously I prevented myself from downloading this crapware, but I still won't be visiting that site again.

      --
      Mother, do you think they'll like this sig?
    4. Re:When Pigs Fly... by _Sprocket_ · · Score: 4, Informative


      I was going to post asking if Gator and other adware were really still extremely common.


      Very common.

      At my work there is a childcare center. Their systems are always inundated with spyware. I happened to be facilitating a network migration for them so one day I found myself sitting in front of some of their workstations. I could hardly use the thing. Since I was stuck there anyway (and I needed a clean machine to make sure the migration was successfull), I blew a couple hours installing ad-aware and cleaning the things out. It was a real fight. The sad thing is that their funding doesn't allow for the same level of support enjoyed by the rest of the center.

      They're not alone.

      Whenever I'm digging through firewall or network traffic logs, I have to grep out all the spyware crap. It's all over our enterprise. And any time we mention this to user, they're shocked. They're more than glad to admit they installed some little app. They're clueless that it dialed home. And more than glad to whack the offending app in question once they understand what's going on.

      Gator relies on the oblivious user. And the world is full of them. In spades.
    5. Re:When Pigs Fly... by squiggleslash · · Score: 5, Funny

      I think you should be very wary of buying their stock, and if you do, read the small print on the stock purchase agreement. It may be that by buying their stock and installing it into your 401k, you agree to allow them to make modifications to your 401k, withdraw money from time to time, and present you with personalized advertising every time you use your ATM card...

      --
      You are not alone. This is not normal. None of this is normal.
    6. Re:When Pigs Fly... by GreyPoopon · · Score: 4, Interesting
      They have a great business plan, and are making tons of money in this economy. Whether or not you like it.

      No... What they have is a risky business plan that is working well right now. The courts have never decided where to draw the line on the insidious behavior of foistware. I think it's pretty clear that if you download some software and in the clickable EULA you agree to have Gator installed as a payload, they have a right to install their junk on your machine. However, the only time I've been infected with Gator is through an ActiveX exploit. There was nothing that I agreed to, and there was no notification that their stuff was being installed. I didn't even realize it until later on when some of the "utilities" that are supposed to make people like Gator were automatically installed. The "fun" I had cleaning this all up and installing Ad-aware and Spybot S&D is what finally convinced me to never use IE again unless it was on my corporate intranet. And I firmly believe that given a real test in the courts, this will be classified as breaking into a private computer system and/or malicious hacking. Once this happens, you can expect them to die a quick death from the subsequent lawsuits.

      --

      GreyPoopon
      --
      Why is it I can write insightful comments but can't come up with a clever signature?

  2. Didn't you read the article, or even the summary? by Fubar411 · · Score: 5, Funny

    They are now Claria, that is so much less predatory than Gator. They were just misunderstood.

  3. I don't think so by AlienRancher · · Score: 5, Insightful

    " 43 million active users " Those are not users, they are called "victims"

    1. Re:I don't think so by MrNonchalant · · Score: 4, Funny

      "In addition, Claria said it has 43 million active users and 425 advertisers."

      Don't forget the 71 million ticked off ex-users.

    2. Re:I don't think so by FLEB · · Score: 4, Insightful

      No, they still count those ones as "active users".

      What, you thought that uninstaller actually did anything?

      --
      Information wants to be free.
      Entertainment wants to be paid.
      You just want to be cheap.
    3. Re:I don't think so by bigberk · · Score: 5, Insightful
      Those are not users, they are called "victims"
      Fellow Americans, I present to you: our economy. Seriously though, Internet marketers have always been borderline spammers/criminals -- and yet, "we" support them by investing our money in their ventures. Can an economy based on this sort of crap really survive?
    4. Re:I don't think so by nizo · · Score: 5, Funny
      Amazingly enough, we haven't seen anyone post:


      1. Build up spyware company and infect millions of clueless people's PCs with your crappy software.
      2. Change name and then sell stock, ranting about how many "active users" your product services.
      3. Flee the country with ill-gotten gains.
      4. Profit! (Assuming you picked a country without good extradition treaties with the U.S.)

  4. Claria's "users" by CoconutFoobar · · Score: 5, Insightful

    In addition, Claria said it has 43 million active users and 425 advertisers.

    I think 'infected computers' would be more likely. Whenever I tell people I can make those pop-ups stop by running Ad-aware, they are more than happy to remove themselves from this list of 'active users.'

    1. Re:Claria's "users" by harlows_monkeys · · Score: 5, Informative
      I think 'infected computers' would be more likely.

      You'd think that (and so would I), but we'd be wrong. There are a huge number of users who like that thing, and complain if anti-spyware sofware removes it (I know because I work at an anti-spyware company, and Gator is one of the ones we have to tread lightly with, because so many users actually want the damned thing).

    2. Re:Claria's "users" by jonwil · · Score: 5, Insightful

      Anyone who would actually WANT spyware, crapware and malware installed on their box needs to have their head examined.

    3. Re:Claria's "users" by SuperMo0 · · Score: 4, Informative

      Remember, unlike most spyware, Gator presents a front of allowing you to store passwords. Some people find this useful. Useful spyware may seem like an oxymoron, but Gator actually sucks some people in because of this.

  5. Active users? by WwWonka · · Score: 5, Funny

    Claria said it has 43 million active users

    ...of those 43 million "active users" only three are actually aware that they are running Claria's "product".

  6. 43 million active users by Anonymous Coward · · Score: 5, Funny

    Of which 7 know they are.

    1. Re:43 million active users by LostCluster · · Score: 5, Informative

      Gator's programs are not pure spyware because they at least provide some level of functionality. The first Gator offering was a personal-info remembering "wallet" that'd nicely fill in web forms similar to what the Google Toolbar's AutoFill feature offers.

      Another one of their schemes offers to download a program that will automatically sync your system time, which is useful to most people who notice that consumer PCs are usually pathetic at keeping a system time. However, I personally use the adware-free Automachron which provides the same useful function.

      So, they're really a bait-and-switch operation. They actively market utilities that people want, and are rather trivial to make.... and then tag-on their adware code for the ride. Better options for all of their offerings exist, but the public often doesn't know where to go.

    2. Re:43 million active users by ewhac · · Score: 4, Informative

      Another one of their schemes offers to download a program that will automatically sync your system time, which is useful to most people who notice that consumer PCs are usually pathetic at keeping a system time. However, I personally use the adware-free Automachron which provides the same useful function.

      If you're running Win2K or WinXP, you don't need to download a damn thing to sync your clock. Windoze has an SNTP client built-in:

      • Open a Command Prompt.
      • Enter the command:
        net time /setsntp:servername
        where servername is the name of your preferred NTP server (your ISP should be able to provide this; typically something like ntp.my-isp.com).
      • Close the Command Prompt.
      • Right-click on My Computer (or whatever you renamed it to); select Manage.
      • In the left-hand pane, select Services & Applications.
      • In the right-hand pane, double-click on Services.
      • Double-click on Windows Time (near the bottom of the list).
      • In the configuration window, click the Start button. Your clock will be synchronized to the NTP time server.
      • In the drop-down menu Startup Type, select Automatic. This will start the NTP client each time you boot Windows.
      • Click OK. Close the Management interface.

      There. No cheesy spyware necessary. Bandwidth consumption is negligible, so gamers need not worry about additional lag.

      Schwab

  7. Modern-day Bounty Hunting by Mard · · Score: 4, Funny

    What a coincidence, as I'm starting an IPO shortly, too! We're hoping to raise $150 million, which will be metered out as payment for the head of each Claira investor.

    --
    DRM = Digitally Restricted Media. This is a viral sig, pass it on.
  8. Well... by QuasiCoLtd · · Score: 5, Interesting

    The good thing about Gator going public is that their Financial Statements will tell us what advertisers are funding them. Makes for a nice boycott list.

    1. Re:Well... by nodwick · · Score: 4, Informative
      The good thing about Gator going public is that their Financial Statements will tell us what advertisers are funding them. Makes for a nice boycott list.
      Actually the financials will only tell you how much they're making off the advertisers; they're not required to disclose customer identities. If the numbers turn out to be big, all it's going to do is encourage others to follow in their footteps by starting up more spyware companies.
    2. Re:Well... by Leebert · · Score: 5, Insightful

      The good thing about Gator going public is that their Financial Statements will tell us what advertisers are funding them. Makes for a nice boycott list.

      The ads popping up on desktops might give us a clue as to whom is paying for ads as well... :)

  9. 425 Advertisers by Anonymous Coward · · Score: 5, Insightful

    Does anyone know where to get a list of the 425 advertisers, so I know which companies to avoid?

  10. Getting the stock by PurpleFloyd · · Score: 5, Funny
    Claria's officials said that instead of offering a "normal" IPO, they would instead try an "innovative bundling strategy." When an investor purchases one of several popular stocks or mutual funds, they will find that a small Claria stock certificate has been Superglued to the back of their purchased certificate. Any attempt to remove or separately sell the Claria stock will automatically destroy both certificates.

    Also, Claria said their certificates represent "the latest in investor-tracking technology." Claria's executives plan to use the small audio monitoring devices embedded in each certificate to learn valuable insider information about upcoming shifts in the stock market. "This represents a new direction in the stock market. Never before have companies used their stock certificates as a way to gather valuable investor information," said Claria's CEO in a press release today extolling the virtues of Claria's new business venture.

    Addressing privacy concerns, he also mentioned that, "Anyone buying this stock knows exactly what they're getting into. We fully disclose all information about our monitoring technologies to anyone who bothers to break into our company's vault and read the encrypted data therein. Anyone who claims they were misled about privacy simply hasn't done the proper espionage expected of both parties entering into any contract. After all, if you don't catch us spying on you, it's your fault."

    --

    That's it. I'm no longer part of Team Sanity.
  11. Let's play the name game... by LostCluster · · Score: 4, Insightful

    The selection of the name "Claria" is a study how to avoid a mucked-up name... pick a made up word that has the seems to have the a tie to the words that represent what you wish you weren't so bad at.

    People think you can't keep your promises? Call yourself Verizon or Verisign... "Vari-" meaning "truth"
    You're stuck in the drug business trying to make people get high? Call yourself Altria... "alt-" meaning high
    People confused about complex multiple rate plan options? Call yourself Cingular... kinda sounds like "singular" where there's only one option.
    You're main product requires confusing people into aceptng it to work? Call yourself Claria... even though there's nothing clear to users about what they're getting themselves into.

  12. 43 million active users by NTmatter · · Score: 4, Insightful

    Gator has 43 million users in the same way that 43 million people actively have the common cold. They have no control over how they got it, can't do anything about it, and don't notice that it's been gestating until they start sneezing bright flashy ads. It's that sort of misrepresentation that makes me want to work in the department of Statistics and Information Synthesis.

    At any rate, how can someone "use" Gator/Claria? Their "users" are simply presented with ads and such. Are you a "user" of the ads you see on Television? No. You are an audience member, and a very passive one at that. Amazing. Simply amazing.

  13. i interviewed with Gator a few months ago by motiv8x · · Score: 4, Informative

    Despite what the company does, after interviewing with them, I felt like it would be a good solid company to work for. They had a great dot-com atmosphere, used open source technology, and paid well - my position was for Perl programmer. And they even allowed you to work from home. I didn't have the XML::Parser experience they were looking for, so I didn't get the job. One thing they revealed to me was that they did actually track what you were searching in Google. This part I didn't like. If they can watch you on Google, they can capture data from any form you fill out - although they claimed Google was the only form they captured data from.

  14. They should be in jail by Billly+Gates · · Score: 4, Insightful

    Not to sound extreme here but lots of spyware can cause a system to act just like its infected with virii and cause it be unfunctional.

    I have seen it first hand.

    My gf's pc and at work where I assist students in a university computer lab.

    My gf's computer use to take 20 minutes to boot and would reboot every 30 minutes or so and was highly unresponsive. Especially IE.

    McAfee anti virus showed no viruses? I then ran ad-aware and it found 600 objects and tons and tons of spyware.

    After that it was fine.

    Second, spyware installs backdoors( tell me that does not sound like a worm)so hackers can see your keystrokes and get things like credit card numbers, etc. God forbid anyone doing the taxes with these worms aka spyware ridden systems. Hackers can easily do identity theft.

    So I ask slashdotters now. Why is gatorsoft legal? If this thing was called A.mydoom or something the FBI would hound them.

    THis is pure fraud, it steals computer cycles, causes break-ins, etc. Its a worm in my book. It may not copy itself to other systems but it sure acts like one. Hmmm I bet if gator soft did email itself over the address book then it could get even MORE customers. lol

    This and Divx need to be brought down.

    1. Re:They should be in jail by gl4ss · · Score: 4, Insightful

      how exactly is spyware different from viruses(the modern day ones, that the stupid user clicks on to install)?

      it comes in without telling what it is, it stays stealthy and twists what the user is doing. on top of that it's doing it for financial gain for somebody!

      every virus scanner software maker should add spyware to the takedown list.

      --
      world was created 5 seconds before this post as it is.
  15. 43 million users? by wheatwilliams · · Score: 5, Funny

    That would be like Hepatitis C Inc., boasting about their 500 million customers. This reminds me of Mel Brook's radio skit about the LMNOP Advertising Agency: "We just got the Cholesterol account. We're trying to move Cholesterol into the American heart. It's going to be tough, but we'll win. Advertising is a lot stronger than life."

  16. Re:From an investment standpoint... by LostCluster · · Score: 4, Funny

    Calling the Gator software GAIN was just an attempt to try to associate themselves with a clean, fresh scent.

  17. Kill this IPO by Maskirovka · · Score: 4, Informative
    Claria...Clar-Ia...sounds like a disease doesn't it?

    For someone with more time on their hands than me:
    1)Start some media fear mongering about a "Claria Virus".
    2)Include instructions for removing said virus.
    3)Feel good about what you have done to help society.

  18. Re:From an investment standpoint... by telstar · · Score: 4, Insightful

    Let's take that philosophy one step further ... so you'd support a company that sold a product that caused Cancer or AIDS as long as you didn't use that product? Nice to see you've got principles.

  19. Virus?? by moosesocks · · Score: 4, Insightful

    In my opinion, after spending 2 hours removing spyware from a friend's computer, Gator's products are no more than viruses.

    Which leads me to my point.... why doesn't Symantec (Norton) classify Gator as a virus. It has all the hallmarks of a virus (hell... Blaster was LESS destructive. It just rebooted your machine), and no legitimate use. How isn't it a virus?? Just because the company's legit at the moment, does it really make it okay?

    Can anyone answer me?

    --
    -- If you try to fail and succeed, which have you done? - Uli's moose
  20. Crickey! by Scrameustache · · Score: 5, Funny


    Man, someone needs to go Steve Irwin on that gator's ass...

    --

    You can't take the sky from me...

  21. Claria has a very suitable name. by t_allardyce · · Score: 5, Funny

    Claria take their name from Chlamydia, a common sexually transmitted infection that many people do not know they carry. Someone in the advertising/PR department must have had a bit of fun with that one ;)

    --
    This comment does not represent the views or opinions of the user.
  22. List of afvertisers at Harvard by Animaether · · Score: 5, Informative
    1. Re:List of afvertisers at Harvard by zulux · · Score: 4, Insightful

      Ugg!!

      Now I have to boycott: Alstate insurance, Sun and Apple.

      Why coulden't it have been McDonalds, Wal*Mart and Microsoft? They're easy to boycott - unless you happen to like stale food, crappy junk and buggy software.

      --

      Moneyed corporations, non-working 'poor' and criminal prisoners are turning productive citizens into tax-slaves.

  23. stock games by mabu · · Score: 4, Interesting

    I know most people here are laughing at the thought of anyone stupid enough to buy into this IPO. But all it takes are a few ignorant or greedy fund managers to pump this stock. This is why I generally invest in blue-chip stocks or market index mutual funds over standard funds, which these days seem to be corrupt.

    I think there's maybe six or seven financial investment companies that haven't been sanctioned by the SEC in the last two years for unethical activity. You can't trust the American media to even let you know when your investment company has been fined $200M for insider trading. The best source for really finding out how sleazy Wall Street is is through England's Financial Times, which doesn't pull any punches. If you have an IRA or any money in funds, keep a close eye on it. These rich fund managers are making a fortune off the pennies most working people scrounge up and think will be there for them in the future.

    I never really dabbled much in the market until recently when I had a broker "friend" make recommendations for me. After I lost a bundle, I set up my own account on E*Trade and started doing my own investing - I beat my broker's ROI by 14% within six months. I'm pretty convinced these days most people in the financial community don't know anything, but that doesn't mean a bunch of people won't make money in this Gator IPO, but it will probably be at mutual fund holders' expense.

    My advice to people is take control of your finances and invest in companies you believe in. Pull your money out of funds so you're not unwittingly financing SCO or Gator -- you'd be surprised how often you're in bed with the devil through your IRA.

  24. The good news is by fermion · · Score: 4, Funny

    that the company now has $150 million that can be targeted by the enterprising trial lawyers. Let the litigation begin!

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  25. Pre-emptive crapware blocking?? by hklingon · · Score: 4, Informative

    What sort of setups do the admins out there have for blocking this stuff? Anything at the gateway or proxy level??

    For a long time, I have been using a lot of off-the-shelf scripts and utilities hacked together as an anti-spyware, anti-virus proxy. Anyone out there doing the same care to comment?

    For web stuff, I use squid to block a lot of stuff that is usually spyware. It pretty much kills any software that auto-installs (except for java webstart). Usually not to big of a deal-- the business calls the help desk and we walk them through a manual install of flash or whatever it is they need. For very common spyware, we let it infect one test machine then redirect traffic through the proxy to those sites. Ideally, we block the file name or active x control with squid. It isn't a perfect solution though...

    For email, I am using p3scan, a pop3 proxy, and a couple simple scripts to rename all untrusted attachments to something else. We also have a nice script that strips out all non-image, non-formatting related html in email. The email soltion seems much more elegant and nice than the web solution-- anyone know of any setups better/similar that cut gator & other companies off at the knees like this??

    In practice, this is has reduced our crapware-related helpdesk calls at least 10 fold.

    1. Re:Pre-emptive crapware blocking?? by Anonymous Coward · · Score: 4, Informative

      One I used for awhile before squid and proxy scripts. Was in the host files. Most of that stuff is loaded right off the same servers everytime. vx2.cc/gator.com and its sub hosts is where most of the gator stuff came from at one time. Been using the proxy script thing for so long its not been a real problem. My hosts file is probably WAY out of date...

      Using those 3 things I would say it snags 99.99% of it. You can even get the proxy thing to take it out on the client end so your sever isn't doing all the work... Works fairly well in IE and Mozilla.

      Also there is no 'magic bullet'. Wish there was. You will always be chasing whatever they dream up next. Your scripts will always be mutating just as much as that industry mutates.

      Like the email thing. Might have to give that a try.

      Your users may not like it but you may want to scan the machines for newly instaled things too. That should help you keep up with your scripts. See something new go see where they were surfing...

      Found a couple of nasty ones the other day in java. It was even using an expliot in the ms java to do its evil deeds. You may want to goto suns instead. Least its being maintainted...

  26. Re:From an investment standpoint... by Daetrin · · Score: 4, Insightful
    Let's take that philosophy one step further ... so you'd support a company that sold a product that caused Cancer or AIDS as long as you didn't use that product? Nice to see you've got principles.

    Depends on what you mean by "support," but probably, yeah I would. As long as they were forthright and honest about what risks were entailed in using their products.

    Yes, i have principles, it's called a belief in freewill and the right to make your own choices. If someone wants to use a cancer causing product, and they've been told upfront that the product may cause cancer, it's their life to do with as they wish.

    I support drug legalization, but i don't think drug education is a bad thing either, as long as it's _real_ education, but "facts" the government is trying to brainwash you with.

    Oh, and have you heard about the new chemical they've found in cooked starches that they think causes cancer? Am i supposed to boycott all baked goods producers because of my principles?

    And as long as we're talking about principles, how about those "principled" health activists that are trying to force resturants who sell french fries to add a cancer warning but who don't seem to be urgent to get companies to label bread and pasta in the same fashion? They want to get people off of french fries but apparently have no problem supporting companies that make products with the exact same chemical in them but which are considered healthier in other aspects.

    --
    This Space Intentionally Left Blank
  27. Stock ticker symbol.... by Chris+Brewer · · Score: 4, Funny

    They wanted SCUM but were told that a small company from Lindon, Utah has dibs on that one...

    --
    Consultancy: If you're not part of the solution, there's money to be made in prolonging the problem
  28. Re:Why isn't there a freeware version? by S.Lemmon · · Score: 4, Interesting

    Most all browsers have these same features built-in now. I'd guess people running Gator do so because it either came bundled with something else they installed, or they clicked the wrong button closing a drive-by-download dialog.

    Such programs are really only a shade away from being a legalized virus. Unfortunately there's already legislation brewing - which, like most recent laws, will either be ineffective, make life more difficult for legitimate developers, or shackle us with even more Draconian copyright laws.

    My own solution would be to make the CEO of any spyware/adware company personally come over and remove the software from anyone's PC who didn't want it.

  29. Re:Why isn't there a freeware version? by Anonymous Coward · · Score: 5, Insightful

    I work at a computer help desk at a college campus. Off the top of my head, removing spyware/adware is 75% of my day's work. To put it bluntly, most of these "active users" aren't "active" in any sense of the word. What they are is "unwitting." Nine times out of ten, if I show a student what I find on their system, they haven't a damn clue how it got there, or that it was even there in the first place.

    That's the problem when you have spy-/ad-ware masquerading as legitimate software being offered third-party to a nearly computer illiterate culture. Let's face it, the majority of the people who own computers don't upkeep them like they should, and so Gator and their ilk can claim members. If the general populace knew enough to do basic maintenance, it would slash these farcical "active user" numbers, not to mention make my job easier.

  30. Re:APPLE ADVERTISES WITH GATOR by ZackSchil · · Score: 4, Interesting

    Actually, it looks like Apple of Germany was the only company placing the ads (or having the ads placed on their behalf by an ad agency). All Apple's branches are in charge of advertising within their own countries. I guess Apple of Germany thought it was a nice way to get switchers... annoy the hell out of them for using a PC with Gator :)