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How To Get Googled, By Hook Or By Crook

Mr. Christmas Lights writes "There is a Search Engine Optimization contest that just started up. For those that don't know about SEO, it's basically the process of optimizing a web page and links to insure a high ranking on search engine, with Google being the main search engine of interest. There are countless debates on the best approach. Note that there are 'white hat' and definitely 'black hat' methods (using the later can get you banned by Google - a risk some people seem willing to take! ;-)" Read more on this contest below.

Mr. Christmas Lights continues: "So some folks in the SEO community decided to have a 2 month contest where they made up a nonsense keyword phrase (nigritude ultramarine), and they will award a iPod and a 17" LCD (big spenders, eh?) to whoever ends up #1 in Google a month and two months from now - read more contest details at Dark Blue's SEOChallenge and follow the progress at www.seochallenge.com.

As you can imagine, there will be all sorts of wild web pages out there - for example, take a look at this "optimized" URL for nigritude ultramarine : www.nigritude-ultramarine.com/nigritude-ultramarin e/nigritude-ultramarine.asp and I'm sure there will be plenty of other entertaining entries - you can do a Google Search yourself to see who's currently on top.

Note to Slashdot Editors: I have NOT entered the contest - buncha SEO pro's are involved and a hobbiest (at best) like me (who doesn't stray over to the dark side - I like Google! ;-) would get spanked."

25 of 310 comments (clear)

  1. What about black hat SEO by Random+Web+Developer · · Score: 5, Interesting

    Are entries rejected from the contest if they are using dubious tactics? It's fairly easy to go about spamming links all over the place with the appropriate link texts and stuff like invisible text, which still aren't adequately detected.

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  2. i'll be curious to see what they come up with by quelrods · · Score: 4, Interesting

    I'm sure their techniques will cause google to make such tricks harder in the future. Many of you are familiar with people creating nonsense link pages to drive their own rating up and the various things google put in place to make this harder. Now they need a contest on how to get delisted, I still have a domain name that hasn't been used in 3 years that is in google.

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    1. Re:i'll be curious to see what they come up with by Amiga+Lover · · Score: 4, Interesting

      I'm sure their techniques will cause google to make such tricks harder in the future. Many of you are familiar with people creating nonsense link pages to drive their own rating up and the various things google put in place to make this harder.

      That can be a good thing - stop the spammers doing their thing, and forcing commercial junk that's only relevant to the owners/advertisers on a site into google. Let google evolve into something better, bit by bit.

      Personally, I'm all for just creating damned good content, and people will come across it and link to it on their own. No effort other than Creating Good Content. No need to spam, flood forums with links, or otherwise make people link to you that otherwise wouldn't

      Now they need a contest on how to get delisted, I still have a domain name that hasn't been used in 3 years that is in google.

      heh. Yahoo still contains a page of mine that's 18 months gone as the main link to my page. Talk about out of date.

    2. Re:i'll be curious to see what they come up with by Uber+Banker · · Score: 3, Interesting

      Perhaps this is a plan organised by Google to get the uber-|337 SEOs to disclose their methods, thus act against them.

  3. a new topic by Dreadlord · · Score: 5, Interesting

    This is the very first story in the Google topic BTW.

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  4. dear me by mr_tommy · · Score: 5, Interesting

    It surely is a nice project with some very fancy prizes, but has anyone thought of what Google's response is going to be?! Wham! Thanks for telling us the techniques to beat our own system guys - we'll now be altering it so that this is no longer a problem. :S

  5. I know this might sound controversial, but. by James+A.+O.+Joyce · · Score: 5, Interesting

    But I think I ought to raise a problem with Google, which this contest simply serves to underline: Google is too easily gamed. After all, just take a look at what the bloggers have done for the phrase "miserable failure". All it takes is an aggrieved group of a couple of dozen individuals and they can push anything up the ranks of Google. It's not that hard to knock someone's rank down by a bit just by getting a bunch of people to delink them. When Google recaches, their rank falls...

    1. Re:I know this might sound controversial, but. by Senator_B · · Score: 2, Interesting

      But "miserable failure" was easily subverted because it's not a particularly interesting phrase in the first place. I'd be much more convenced if you managed to make your personal blog come up as the #1 hit for "news."

      Just an interesting side note, Slashdot is on the second page for "news" on google (15th search result).

  6. Re:Advertising by popirate · · Score: 3, Interesting

    Are the winners required to share their techniques to claim the prize? Or will the winners themselves end up getting offers in exchance for their services...

  7. Hack the contest! by Jerf · · Score: 5, Interesting

    Hack the contest. Googlebomb "nigritude ultramarine" to http://slashdot.org/article.pl?sid=04/05/09/184021 7 . That's this article, stripped of all the other crap.

    I'm planning on doing it, and I'm not a Google monster, but I'm not a Google slouch either; I have a pretty decent amount of Google juice for a one-man site.

    Note that mostly likely, links from Slashdot to Slashdot won't count any, so no point in linking in comments here.

  8. I like the ads by sploo22 · · Score: 2, Interesting

    A few of the ads that Google found to be relevant:

    Need Search Engine Help?
    The Definitive SEO Resource
    SeoDesk

    Sounds like a conflict of interest to me.

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  9. Re:Slashdot should win by Acidic_Diarrhea · · Score: 2, Interesting
    Assuming that the PageRank formula is completely based on total numbers, then you are correct. But based on the fact that it's called a formula, I would guess that there's more to the ranking than just the total number of links to a particular site. With this being the case, your statement that gaming the system cannot overcome raw numbers is incorrect.

    For instance, and this is just to prove a point, let's say the PageRank formula counts a link from CNN.com and MSNBC.com as equivalent to 1,000 links from any other domain. Obviously if 1,000 Slashdotters place a link to the Slashdot article [which is probably high, I doubt people care enough to take part in your suggestion] but some person gets a link on CNN and MSNBC somehow, that person is going to win. I would guess that gaming the system can beat a raw numbers attempt if it is focused and has enough knowledge of the PageRank formula.

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  10. OT: Where do we go once Google turns evil? by schwaang · · Score: 2, Interesting
    I sense a disturbing over-dependence on Google. If they turn to the dark side (& it's bound to happen), where we will go next?

    I used to like hotbot before they got eaten by Lycos. They used Inktomi's engine, which I think MSN licensed for a while.

    nlsearch had cool features, but died out. (I think they sell their engine for enterprise use at northernlight.com).

    altavista was cool when it was run by DEC (which got ate by Compaq, which was swallowed by HP).

    next?

  11. nigritude by Mantorp · · Score: 2, Interesting

    It's gotten to the point that any word beginning with "nig" sounds racist to me. The word niggardly has gotten several people in hot water the last few years.

  12. "the worlds dumbest webpage" by Simon+Carr · · Score: 2, Interesting

    I am the champion title holder there.

    Yay.

    The funny thing is I have no idea how I got there.

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    -- The unsig...
  13. Re:Hmm. by josh3736 · · Score: 3, Interesting
    As I am not sure how robots.txt works, I cannot say for sure, but at the top, there is an entry for "mediapartners-google" that allows the entire site.

    Does the following * user-agent also apply to Google or not? If not, he will indeed get on Google in no time flat.

  14. Do your part by nuntius · · Score: 5, Interesting

    1.) Do the Google search
    2.) Click on the "Dissatisfied?" link
    3.) Complain to Google about all the spammers.

    Only you can stamp out spammers.
    Show Google the power of the /. hordes.

  15. Re:Hmm. by bhtooefr · · Score: 4, Interesting

    mediapartners-google is the Google AdSense system, and yahoo-newscrawler must be Yahoo's news system, which might be used by Google, seeing as they get /. news fairly quick.

  16. Have fought that war... by fafalone · · Score: 2, Interesting

    We've been trying numerous optimizations to win the #1 spot for 'science forums'... but oddly enough we kept losing to sites were often not even directly relevant to the query. Eventually we brought in some optimizations just to the pages of the site to bring things up.
    Well, we now have the number one spot... but since we did nothing as far as increasing mentions on the other sites, the question arises how of how much weight Google really puts on external references to your site.

  17. Here's where this is a practical problem by ctwxman · · Score: 2, Interesting

    This technique of gaming is also a technique akin to spamming. I maintain a blog on my website www.geofffox.com (I want a higher rank too). It's a small affair averaging 400-500 guests a day, each looking at a few pages. I know that Google results are the single biggest referrer to my site! But sites with no legitimate traction know that Google can work for them too. So, every day or so, I get 'comment spam.' An automated system will hit my site with a comment. The comment, of course, includes his URL. Sometimes the comments are obviously commercial (usually porn or drugs), but often they are socially engineered to blend in. These would include comments like: "I couldn't agree with you more." or "Nice point." Again, these innocuous posts are accompanied by porn or drug URLs. Most of the time they come from Russian IP addresses. Though I don't post those who link to my site, others do... and so I often see what look like referrals in my log, from porn sites. Following the link back shows I wasn't mentioned at all (Let's not talk about my career in adult films). Google rank has become so valuable that these businesses on the margin of legitimacy probably feel they have no other choice if they wish to be found. Damn shame.

  18. Comments from the article submitter by xmas2003 · · Score: 5, Interesting
    HEY ... my submission actually got accepted - that's a first! ;-)

    As alluded in the "Note to Slashdot Editors" (thought they would prune that), I first want to emphasize I have NO relationships with the folks running this content - I just think it is hilarious, although it will certainly provide some insights into how Google works, and we'll see all sorts of whacky things from the SEO pro's - again, I am not one of 'em.

    Second, I hadn't thought about Slashdot ranking 1st for the contest as some have suggested - now that would be a crackup! Unfortunately, Slashdot won't allow you to place in IMG tag in a post (a requirement of the contest is a small image on the page), plus I'm not a member of the SearchGuild, so I'm not elgible ... maybe Cmdr Taco or Timothy need an iPod and/or 17" LCD - go for it! ;-)

    Third, you know the folk at Google have gotten wind of this contest, and if I were them, I'd put a link on the main page to their own nigritude ultramarine page. I.e. Google should NOT tinker with their algorithms, but with a link from their PR10 main page, that certainly should shoot 'em up in the rankings. I gotta wonder if the pre-IPO Google would do this - we'll see with the "new" Google ;-)

    Fourth, I appreciate some of the comments from folks about my Christmas Lights and the Christmas Webcam with webcontrol (yes, you can turn the lights ON and OFF via the web) which actually been on Slashdot before - in fact, you can read my Slashdot Effect Analysis from last year. I assure you it should be MUCH more interesting this year, as due to some multi-threaded optimizations, I think I'll be able to reduce the throttle from minimum 5-second updates to 1-second updates. I'm going to have to be REALLY NICE to my neighbors, 'cause it will be quite the flickering light show in December/2004 ... although I usually fire it up for a test-run in October as part of my Halloween Decorations and Lights.

    alek

    P.S. One thing slight off-topic is the Google Compute project which I thought I mention to those Slashdotters with idle CPU time that want to help the Stanford Folding@Home project - this really is a good cause.

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    1. Re:Comments from the article submitter by timothy · · Score: 2, Interesting

      I kept your note in there; figured that otherwise a distractingly high number of comments would be grousing that you were gaming the contest.

      I would like an ipod (esp now thwt I've discovered worthwhile stuff to put on it at rusc.com) or a monitor, sure, but not enough to upset the balance of the force ;)

      timothy

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  19. Re:Hmm. by JWSmythe · · Score: 4, Interesting

    If the site looks like news, and has an RSS feed, they put it up quickly. Google News was ignoring FreeInternetPress.com , but once we put up the link for the RSS feeds, they picked us up. Now just about every story we publish gets posted.

    And this looks like a good place to tell you about The Nigritude Ultramarine attack submarine. I'd laugh if I even show up in the top 100.

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  20. Wish I knew how by WebMasterJoe · · Score: 2, Interesting

    I had (and still have, actually) an accidental top result for "Peter Griffin" in the image search. I never linked to or used the image outside a photoshop contest, and it wasn't even that good - it was the cartoon character Peter Griffin (from Family Guy) with Merv Griffin's face.

    After I found out about my top placement, I started watching my log files and I was surprised to see how many messageboards have linked the image. Most of the image linking was pointless - just somebody found the image and linked directly to it, with no explanation of why it was applicable. Weird.

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  21. In Spanish it is 'telendro' by h0m3r · · Score: 2, Interesting

    There is another contest in Spanish. The search term is telendro.