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Linux Today Founder Calls for Boycott of Linux Today

dave writes "I founded and managed Linux Today in 1998, bringing it up from nothing into the most powerful and large Linux news website in the world, in less than a year. I am now calling on the Linux community to boycott my creation until its current owners stop accepting money from Microsoft to publish blatantly anti-Linux/pro-Microsoft ads."

36 of 744 comments (clear)

  1. Ads on Slashdot by ziondreams · · Score: 5, Interesting


    I was shocked to find the very same ads mentioned in the article on this site a while back. I've always thought of /. as a very pro-linux community...let alone the OSDN, who, I'm assuming serves the ads.

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    1. Re:Ads on Slashdot by cshark · · Score: 4, Interesting

      I agree, but let's be practical. Microsoft is one of the biggest advertisers on the internet today. They have real money. If you're going to boycott LinuxToday, you're also going to need to boycott the OSDN which runs many of the same ads.

      --

      This signature has Super Cow Powers

    2. Re:Ads on Slashdot by steve_l · · Score: 5, Interesting

      What irritates me is when amazon do it. On my own book. There is a sponsored link on my book pointing people at the TCO comparisons -the one we know were so unbiased.

      Can I get the links taken down? nope, they pay, they get. All I can do is make sure the next edition has no support for Windows whatsoever.

    3. Re:Ads on Slashdot by Grrr · · Score: 2, Interesting

      Preying on the ignorance of people buying books about alternative solutions...
      Now there's a company to admire, huh?

      It would be decent if you had the ability to prevent ads that were misleading (or worse) from appearing. (That sounds like a big, involved project, though, for huge web retailers.) While /.'ers are not as likely to be thrown by them, it's disappointing how much subconscious pull a banner ad can have for most surfers, if only from the context and timing of its appearance.

      I would hope websites have more (full ?!) choice in what they block or accept.

      (Never had to deal with supporting banner ads, myself, so set me straight if I'm being naive again. T'x.)

      <grrr>

    4. Re:Ads on Slashdot by Sean80 · · Score: 5, Interesting
      You could not physically be more wrong. Recently, one of the larger television stations refused to air one of MoveOn.orgs advertisements. Political reasons. As we all know, Disney also refused to distribute Fahrenheit 9/11. The list could go on and on. One person's FUD is another person's truth. You can't like free speech when it works for you, and hate it when it doesn't. It's as simple as that. Who decides what's truth here? You? What if Microsoft is actually right? And if you think that's anything other than a rhetorical question, you've missed the point entirely.

      No, you don't have to be silent about your disagreeing with one person's representation of the truth, but asking an entire community to boycott a website due to the advertisements which it runs is a dangerous, dangerous slide into the sort of polarity we see in the United States today.

    5. Re:Ads on Slashdot by Anonymous Coward · · Score: 2, Interesting

      The story you'll hear from internet.com is that they have different add channels and the microsoft adds are on the technology add channel and the Linux specific sites they hold are clasified as technology sites. This has been discussed on justlinux.com many times

      It would be interesting to see what would happen if they made a subdivision of the technology add channel so that Microsoft adds did not appear on Linux specific sites. I wonder if the Microsoft adds would disappear from all of internet.com's sites.... hmmmmm....

    6. Re:Ads on Slashdot by Otter · · Score: 1, Interesting
      I might have once pointed them to a Linux Today link.

      Out of curiosity, why? Linux Today has no original content and the mean stupidity of posters there is greater than it is here (although the far greater number of posts here leads to more impressive outliers of both stupidity and insight). Why not just point them to the original link?

    7. Re:Ads on Slashdot by carrett · · Score: 0, Interesting

      What do you expect them to do? Companies seek out the maximum profit. Microsoft's only competition is Linux. Are they expected to idly sit by and watch as Linux overtakes it? No, of course they're going to use all their resources (and this includes tons of advertising money) into defeating their foe. You can blaspheme and lie all you want. And advertising doesn't reflect the venue of said ad. Not all billboards want you to visit that 21+ gentleman's club (in fact billboards probably don't have any wants). Similarly, OSDN doesn't support windows just 'cause some ads showed up on /. Maybe they really couldn't find anyone else to support them. If you want more control over what ads go where, maybe you should cough up some change for your cause. That's capitalism.

      --
      I'm against picketing but I don't know how to show it.
    8. Re:Ads on Slashdot by thakadu · · Score: 5, Interesting

      Yes, two different, and perfectly valid opinions. It always seems unfair when one side appears to be more honest than the other (at least to me) and the honest side then loses the race. A friend recently commented that conservatives are always going to win because they have perfected the art of non-accountability. I think he was referring to the party designated as R on C-span but this could equally apply to dishonest ad sponsors.

  2. do they pick the ads? by johnpaul191 · · Score: 4, Interesting

    do they pick the ads or are they through a service? i am not sure if it makes it any better.... but for example if you get ads from google and are a tech related site i am sure you will be hit with M$ ads as well as whatever else.

  3. If Microsoft wants to fund a Linux magazine... by squiggleslash · · Score: 5, Interesting
    ...then more fool them. As long as "Linux Today" does not allow advertisers to interfere with its content, either directly or indirectly, I don't see an issue.

    I read nothing in the complaint to suggest that Linux Today's content has been compromised by these adverts. Instead, the entire complaint seems to be purely that Microsoft advertises, and the advertising itself is Linux-hostile.

    That's fine. And I expect most readers will ignore what Microsoft has to say, but be delighted they're funding Linux.

    --
    You are not alone. This is not normal. None of this is normal.
  4. Re:Why? by millahtime · · Score: 2, Interesting

    But what about those who are just venturing into the Linux world and are just getting thier feet wet. There are a lot of those and they don't understand it all yet.

  5. Re:Why? by TopShelf · · Score: 4, Interesting

    Perhaps this speaks more to the founder's views of Linux Today readers than anything else. I would think tuxors would be thrilled to be siphoning some funds from MS in this manner...

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  6. Re:Boycott? by BeBoxer · · Score: 5, Interesting

    Agreed. I think it's great that Microsoft likes to support pro-Linux magazines and web sites. Everytime I see one I chuckle to myself. "Suckers. No one here is going to be swayed by your ad, but thanks for spending the money anyway!" If anything, Microsoft's need to advertise in Linux channels helps legitimize Linux (as though that hasn't already been done.)

  7. Re:Why? by jellomizer · · Score: 2, Interesting

    Well a point brought up was the fact that if you read a good article on there and you pointed your PHB to it he would see the Microsoft add and think twice about it. That is the scary issue.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  8. Money's flowing in the right direction by pz · · Score: 5, Interesting

    Way back in the 90s, my brother banded together a bunch of his friends to start a company and put up a web site. It eventually became one of the leaders in it's field with millions of hits per day (it's a sports site that is now run by one of the big television networks). My brother's a big proponent of open source, he's got an ultra-low Slashdot ID (less than 100), the web sites he's built have all been done under Linux and Perl, and has contributed to various open source projects pretty extensively (eg, xemacs, mysql). When the web site was just big enough to attract advertising, they made a $2000 booking from Microsoft, and I admonished him for doing business with the devil. He replied, "yeah, but the money's flowing in the right direction."

    Who among us wouldn't rather money flow from Microsoft rather than to them, especially when the recipient is an open-source advocate?

    --

    Put my fist through my alarm clock with its ding-dong death inside my ear. - The Blackjacks.
  9. Re:Mommy, M$ isn't playing fair by Trepalium · · Score: 2, Interesting
    I don't believe the problem is Microsoft ads on LinuxToday, per se. It's more about the fact these Microsoft ads are decidely anti-Linux. In a way, this mixes the message the website is trying to convey. If it was "Upgrade to Windows 2003 because it's 20% faster than Windows 2000", it wouldn't be a problem. If it was advertisements with a list of features as why you want to switch to Windows 2003 today, it wouldn't be so bad. But these, "don't use linux because it's too expensive/slow/insecure/unreliable" advertisements should go away.

    When Linux Magazine started running ads from Microsoft in their print magazine, some people were outraged. The editors said that they would continue to run the ads, but intended to refuse any ads that were negative towards Linux in any way. I feel the compromise is acceptable, but of course, not everyone sees it that way. If this policy ever changes, however, I'll simply stop reading and puchasing the magazine.

    --
    I used up all my sick days, so I'm calling in dead.
  10. Re:Boycott? by nanter · · Score: 3, Interesting
    I think you hit the nail on the head inadvertanltly as to why this is a problem. Since Linux has already been legitimized, and since Linux's reach into the world of the consumer is increasing every day, more and more non-geeks / average users will be visiting pro-Linux sites.

    When that happens, the advertising will be reaching the likes of those who are not zealots and will be susceptible from advertising from a competitor. If Microsoft is able to make its case against Linux in those ads, those are potential converts that will be adversely swayed in their decision.

    Two sides to this coin - the trick is determining which side has more weight.

    King o' the Nanters

  11. Re:And will you... by Rahga · · Score: 2, Interesting

    To be honest, I wouldn't be surprised if this "boycott" is breaking an agreement between the founder and the buyers, much less a handful of laws out there to protect buyers from a sell-and-smash job.

  12. No link? by michael+path · · Score: 2, Interesting

    Should I worry that there's a "Anti-Microsoft bias" since there was no linuxtoday link in the story?

    Not that I care, but Linuxtoday hasn't been slashdotted yet. :)

  13. Re:Boycott? by Billly+Gates · · Score: 2, Interesting

    Funny it worked with the death of os/2.

    MS funded ziff davis magazines and they wanted to applease MS so they ran negative stories on os/2 and positive ones from Microsoft to keep money rolling in.

  14. I call busllshit! by Luscious868 · · Score: 4, Interesting

    I'm calling bullshit here. This guy sells his site to someone else to generate a profit. He then proceeds to bitch and moans when the current owners sell add space, also for a profit, and an add apears that the he doesn't agree with. It's complete and total bullshit.

    If he really cared about that site he wouldn't have sold it. Instead, he sells out to some corporate whore and then has the audicity to bitch and moan when said corporate whore, acting as all corporate whores do, sells out by selling add space to some other corporate whore who spreads FUD. Newsflash buddy, you sold out just the same as the current owners are selling out.

    I have no problem with people who start something and then sell it. It's called capitalism baby, but don't bitch and moan when whoever buys it does something you don't like. You sold the thing, if it was that important you shouldn't have sold it, but you did, so shut up and move on.

    Flame me all you want, but things like this tick me off. Oh and don't give me this "but the spirit of the site is being violated" crap. If he cared so much about the spirit of the site, as I've said over and over again, he wouldn't have sold it.

    1. Re:I call busllshit! by Luscious868 · · Score: 2, Interesting
      Why do you assume he sold it to generate a profit? You are projecting your own limited personality only. Perhaps he founded the project, got bored, sold it for what he thought was a fair price, and got on with his next project that he thought was more interesting?
      Assume? Why do you assume that I don't know what I'm talking about? I looked it up. There's this crazy little thing I like to call Google, you might try using it every once in a while. The guy sold the site for a profit. Look it up before you assume that I don't know what I'm talking about..?
      Please meta-moderate who-ever modded this post up. Passing on a project is the same as 'violating' the principles of the founder? This paragraph doesn't even make sense.
      Someone needs to meta moderate your post. Your probably the jack ass that sold the site and then submitted the article. Let me repeat it again because obviously you don't get it. If you sell something you don't have any right to bitch about what the new owner does with it. Zero, nada, nothing, no right to bitch period. If you sell out to some corporate whore and then expect that said corporate whore won't sell out as well, your an idiot.
      We don't live in a pure capitalistic society, we live in a pragmatic capitalist society. Occasionally people, and not just the dollar, have their say. If people agree with him and boycott the site, costing more than they gained through the M$ sponsorship, then "hey, that's capitalism baby".

      Now that's the funniest thing I've read in a while. What are you still in college or something? Just wait until you graduate. Then, welcome to the real fucking world. This country was bought and paid for a long time ago. Money talks and bull shit walks. Now, that may not be the case in Podunkville, USA, but I encourage you to visit Washington DC, New York City or LA. You know, where things actually happen and the decisions are made. Go there and give your little speach to the decision makers, if you can even get your foot in the door. They'lll laugh at you all the way to to bank.

      Feel free to say it over and over and over. You must be early teens if you've never started a project, then handed it on to move onto the next one. Oddly enough, most of us do "move on".

      No, apparently I have to say it over and over because people like don't seem to get it. If you start something, then sell out, you have absolutely no right to bitch and moan if whoever purchases it does something you don't like. If you cared so much, you wouldn't have sold the thing in the first place. If you choose to sell, then you don't have any right to complain if the new owner does something you don't like. The entire reason I included the last paragraph was to make my point clear. Even though I had stated it like three times. Why you ask? Because some douche bag like you comes along who reads the post, responds, but doesn't fucking get it. So apparently I have to say it over and over and over and over. In fact, you right, I shouldn't even bother. Either you have a clue and understand what I'm saying, or you a fucking idiot and you don't. Kind of like the guy who sold out, and exactly like you.

  15. Re:Boycott? by westlake · · Score: 3, Interesting
    When that happens, the advertising will be reaching the likes of those who are not zealots and will be susceptible from advertising from a competitor. If Microsoft is able to make its case against Linux in those ads, those are potential converts that will be adversely swayed in their decision.

    So we have made a religion of our O/S and become cultists who must shield our new recruits like children from any subversive outside influences. Welcome to Linux as the new Scientology.

  16. Oh god... by Transcendent · · Score: 2, Interesting

    Pro microsoft doesn't mean anti-linux. It just means ant-everythingelse. Same with being pro-linux... you're anti-everything_that_isn't_linux.

  17. Re:Mommy, M$ isn't playing fair by PktLoss · · Score: 2, Interesting

    Taking a resource away from someone only matters if they have a finite amount of it.

    So, for instance, if you at war in a desert, doing something to make a water supply unusable to the enemy would be a tactically sound move. However, if you were at war in the Canadian praries destroying some wheat really isn't going to hurt the opposing force. There is a lot of wheat up here.

    Microsoft has over 53 Billion dollars in cash and short term assets. Thats Billion with a B. Taking a couple hundred, or even thousand dollars from them in terms of advertising will in no way effect Microsoft in the short or long term. Every linux site out there could show nothing but ads from Microsoft untill the cows come home, and Microsoft would still not be adversly affected by the cash flow.

  18. Question by Overly+Critical+Guy · · Score: 2, Interesting

    Has anyone online ever called a "boycott" that actually turned out successfully?

    Calling a boycott is the new fallback insult of today. "Well, I'll just call a boycott--take that!"

    Apparently we're boycotting the RIAA, the MPAA, software patents, Microsoft, and more.

    --
    "Sufferin' succotash."
  19. HELLO! by Alkaiser · · Score: 2, Interesting

    Don't you realize that this is all part of MICROSOFT'S BIG PLAN?

    What'd Steve Ballmer say like last freaking month?

    "It's my goal that you can't go anywhere on the internet without seeing a Microsoft logo."

    Slashdot.org: Check.
    Linux Today: Check.

    Way to go team.

    --
    Netjak.com independent reviews of domestic & import video ga
  20. What MS ads? by Rgb465 · · Score: 2, Interesting

    After sitting here and reperatedly hitting refresh (over 200 times), I have yet to see any MS ads on LT. Ive seen ads for everything else - Bellsouth, Rackspace, Netzero, Symantec - but not Microsoft. Show me these ads, I say, /then/ you can rant.

  21. Sounds like an abandoned lover by dwave · · Score: 2, Interesting

    He doesn't like the ads and he would have rejected them. But he couldn't because he was not in the position any more.
    There are sound reasons for every publisher to discard ads: too cheap, too offending, too late.
    But if a competitor buys ad-space from you it always means that you are doing alright. Otherwise the competitor wouldn't mind spending money. Ads mean that a competitor takes you serious. And he's funding you without obligations.
    I see lots of ads in Linux/Unix affine publications with Microsoft advertisments. I don't oppose that. If Microsoft PR thinks they want to spend money to have printed ads, pop-ups, banners or other (strictly seperated) forms of advertisment in a Linux magazine, it's pefectly OK as long as ads and editorial content doesn't get mixed.
    Or does the submitter suggest that editorial content and advertisements are no longer strictly separated in this case? That would be a grave accusation indeed. And if he wants to raise only the slightest suspicion that is the case then he has to come up with citations, examples, precedences to prove his point.

  22. Re:Mommy, M$ isn't playing fair by leifbk · · Score: 2, Interesting

    Yeah. If you want to stay free of adverse ads, then just don't let ads into your site in the first place. Personally, I believe that the best approach to A Better Internet (TM) is not running ads at all. This is in the original spirit of the Internet as a information highway. The cost of running an Internet site these days are peanuts anyway, so why the heck take money for ads from somebody whose views you don't want to endorse?

    --
    I used to be a sceptic. These days, I'm not so certain.
  23. Pithy Quote by JavaPunk · · Score: 2, Interesting

    "If the devil pays let him stay." :)

  24. Who looks at ads? by ChronoWiz · · Score: 2, Interesting

    When's the last time you actually looked at an advertisement? My mind doesn't even notice them anymore, be they in magazines or online, much like the pink mountain in HHGTtG.

  25. Re:And this might be worth some concern by t1m0r4n · · Score: 2, Interesting

    Hey wouldn't it be funny if /. or Linux Today posted the Microsoft ads, but allowed comments on them?

    I once considered making a website that was just banner ads with comments on the banners. But a) bannerfarm.com was already taken, and b) I didn't think I could draw enough visitors to get enough comments to make it interesting. But I still like the idea.

  26. Re:And this might be worth some concern by cshark · · Score: 3, Interesting

    I'm not dumping on you or the moral elite Phil,

    We live in a free country. You can be as stuffy as you want to be. You can even get a gun and move to the hills if you have the resources and inclination to do so. That's the beauty of it really.

    But when you run a web site, especially a community supported one that does not produce that does not produce a tangible product that can be sold, resold, or otherwise generate recurrent revenue, there are certain financial and mathematical realities that come into play.

    When you're talking about money, real tangible money that you earn by providing valuable ad space on your tangible web sites to tangible sponsors, you are receiving something you find valuable in exchange for that space, which otherwise would not generate any revenue.

    That is the key. If you do a cost benefit analysis on a site like this based on real world factors and common sense taken into account; you will find that the time spent developing and maintaining such a site is directly proportional to success and usefulness the site. No one, is going to run a web site like this or Linux Today full time, if it doesn't make financial sense to do so. We all need to make a living, unless of course we're too good to work.

    Sure, it would be nice if people who had the resources chose to do a neat little out of the kindness of their hearts, and some do, I'm not knocking that either. So you can reign in that high horse a little.

    Ideally, you want to refrain from offending your user base through pop up ads or spam, which aren't very useful to begin with considering that most of us block that anyway. So what does that leave you with?

    Banner ads. Lots and lots of neat little banner ads, and those odd shaped rich media ads.

    Now Microsoft may be a convicted felon. I'll concede that.

    You may be interested to know that convicted felons are everywhere. There are literally millions of them. They usually work lower paying jobs or start businesses for themselves. Many of them live perfectly honest life styles after paying their debt to society. That's how it works.

    There's no ethical way around that, nor should there be. And there's nothing ethically wrong or illegal about dealing with said person or entity if you choose to do so. And if they're not posting anything illegal, profane, or obscene on your web site, there really shouldn't be any ethical problem at all.

    You need to lump Google and Microsoft together, because they are both asking you to do the very same thing in this case. They are asking for that tangible ad space that you need to make money with. It's that same space that they would like to use to sell their product on. It's not your fault that Microsoft's marketing department has a sense of irony, and can afford to throw money out the window on advertising that is not properly targeted at a useful client base.

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  27. Feel the poetry by Anonymous Coward · · Score: 1, Interesting

    Don't you guys see the elegance in having Billy Bob and his Micro$haft fund the spread of Linux? This is almost perpetual motion, or reverse energy consumption.

    Any press is good press. Linux awareness, coupled with mature product, is all Linux needs. We have the awareness, and the attractive price point is driving business to assist with the product.

    The next generation interface will win the day, not the best OS, server, or application.