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SunnComm - Bomb or DRM Success Story?

pacopico writes "The Register has one of best tech feature stories done in a long time on SunnComm - the infamous Shift key problem DRM makers. The story charts the awesome path SunnComm took from being an Elvis impersonator company eventually to creating CD protection technology almost out of thin air. Great read!"

164 comments

  1. You gave us how much to make this? by MustardMan · · Score: 5, Funny

    You gave us how much money to make a DRM technology that's able to be over-ridden with a single key press?

    Well thank ya, thank ya very much

    Sincerely,

    SunnComm

    LADIES AND GENTLEMEN, SUNNCOMM HAS LEFT THE BUILDING

    1. Re:You gave us how much to make this? by Mazem · · Score: 2, Informative

      How is the parent post off-topic? First it criticises SunnComm's DRM, one topic described in TFA, with a sarcastic "letter".

      Then, it makes a joke referencing Elvis that is particularly pertinent since SunnComm used to be in the business of Elvis impersonators.

    2. Re:You gave us how much to make this? by Anonymous Coward · · Score: 1, Insightful

      They've gone from impersonating Elvis to impersonating DRM. At least they're consistant.

    3. Re:You gave us how much to make this? by ktulu1115 · · Score: 3, Funny

      Of course you also have to realize that the keypress would be a violation of the DMCA and punishable by law.

      --
      # fuser -v /dev/attention | grep work
      #
    4. Re:You gave us how much to make this? by AndroidCat · · Score: 1

      They never thought of anyone bypassing their malware that way. As has-been Elvis impersonators, they're naturally shiftless.

      --
      One line blog. I hear that they're called Twitters now.
    5. Re:You gave us how much to make this? by Xentax · · Score: 4, Insightful

      Considering that the shift key is an OS feature - disable autoplay for *whatever* CD/DVD is being inserted - I (in my very personal opinion) don't think this could successfully be argued as copyright circumvention. After all, the shift-key-bypass predates the technology being "circumvented" using it...

      Xentax

      --
      You shouldn't verb words.
    6. Re:You gave us how much to make this? by RyuuzakiTetsuya · · Score: 1

      Brute force predates safes but they're it's considered a circumvention mechanism

      --
      Non impediti ratione cogitationus.
    7. Re:You gave us how much to make this? by fdiskne1 · · Score: 1

      they're naturally shiftless

      That's shifty.

      --
      But why is the rum gone?
    8. Re:You gave us how much to make this? by Anonymous Coward · · Score: 0
      AFAIK, magic markers predated the bad-track-0 DRM method, but weren't there a lot of (real) fears about it violating the DMCA's circumvention clause?

      I would consider this to be a perfectly justifiable fear.

    9. Re:You gave us how much to make this? by Xentax · · Score: 1

      I think this and the "brute force safe" reply above are both missing the point.

      You can't brute force a safe without being obviously *trying to brute force your way into a safe*. There's obvious intent to circumvent.

      Similarly, if the way you have to mark the CD makes it obvious that your *intent* is to circumvent (and not to, say, *label*), then again, you have intent.

      Whereas, the shift-key feature (and, as someone pointed out, the registry key that makes no-autoplay the default), work for ANY cd, so I can be doing it as a matter of course or habit, having know intention or even realization that I'm circumventing. It'd probably stick even better if you'd made no-autoplay the default than pressing the shift key, of course.

      Judging intent comes down to a trial by jury, I think, since it's not exactly "factual". So, I suppose there's a risk you could be judged to be circumventing even if you argued that you did so unwittingly/unknowingly. But I'd take my chances on that one -- moreso than the marker-on-the-DRM-disc method.

      Xentax

      --
      You shouldn't verb words.
  2. Talk about bad timing! by bteeter · · Score: 0, Offtopic

    Comment's been on Slashdot all of two minutes and BANG!

    You have been redirected to this page during a temporary period of planned downtime. We apologise for any inconvenience this work may have caused you. silicon.com should be available shortly and we encourage you to visit us again soon.

    -The silicon.com Team

    You've got to give them props for a nice, deceptive/informative error page though!

    Brian
    --
    Linux Web Hosting

    1. Re:Talk about bad timing! by Qrlx · · Score: 3, Funny

      Maybe their plan for downtime reads like this:

      In the event of a slashdotting, the plan is to take down the servers.

    2. Re:Talk about bad timing! by Anonymous Coward · · Score: 1, Informative

      Perhaps their admins read slashdot.

      Scheduling downtime when you're about to get slashdotted into oblivion isn't a bad idea...

  3. Amazing story by Marxist+Hacker+42 · · Score: 4, Insightful

    Of Parasites taken over by Parasites- and searching for a business plan *after* creating the business and selling stock. Amazing that they were allowed to survive at all.

    --
    SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    1. Re:Amazing story by Gilmoure · · Score: 2, Insightful

      This CEO guy makes more money than me, right?

      Why the hell did I ever learn how to do something useful and helpful to others?

      --
      I drank what? -- Socrates
    2. Re:Amazing story by SydShamino · · Score: 2, Interesting

      You know a company is great that:

      1. Resizes your browser (overrides the nView desktop manager to maximize it across both monitors).

      2. Refuses to let you in without Flash.

      Eesh.

      --
      It doesn't hurt to be nice.
    3. Re:Amazing story by A+nonymous+Coward · · Score: 1

      Why the hell did I ever learn how to do something useful and helpful to others?

      You mean like post to slashdot?

    4. Re:Amazing story by FuzzyBad-Mofo · · Score: 1

      That's why I love FireFox's Javascript prefs which can prevent shenanigans like resizing the browser window. I agree it's a horrible "site" though.

    5. Re:Amazing story by G-funk · · Score: 2, Informative

      Nope. Can't say I know what that's like. Switch to firefox. Javascript can't do a damn thing to my browser, except change images. It can't even change the status bar text.

      --
      Send lawyers, guns, and money!
    6. Re:Amazing story by SydShamino · · Score: 1

      I use Firefox. But those options aren't on by default - I didn't even know they existed. Fixed now.

      --
      It doesn't hurt to be nice.
  4. kudos to the register by NetMagi · · Score: 3, Insightful

    for getting them to respond to this. . .

    what's scary though is that it's things like this that scare ppl from any sort of .com of technology type investing.

    As a shareholder, I'd be mad too to find out you can defeat the copy protection by holding down the shift key. That's ABSURD!

    1. Re:kudos to the register by Rude+Turnip · · Score: 5, Insightful

      "Hey, I think I'll invest in a company (Suncomm) that tries to install software behind the user's back and cripple their computer!"

      Anyone that invests in such a company deserves to lose the shirt off their back.

    2. Re:kudos to the register by Anonymous Coward · · Score: 0

      AL: So what should we actually sell?
      JL: How about cars? We could sell really cheap ones made from cardboard. FOLDABLE cars out of cardboard. Think about the gallons per mile for the thing! Record numbers! Think about that.
      AL: What about the shareholders' reactions?
      JL: They WON'T find out.
      AL: But what if they actually do?
      JL: That's why i bought these plane tickets to Hawaii.

    3. RE: KUDOS TO THE REGISTER by museumpeace · · Score: 1

      hmmm. its not working.
      AND WHO SAID CTRL-ALT-DEL WAS ANY MORE BRILLIANT THAN SHIFT? IT JUST WORKS BECAUSE IT GETS HELP FROM THE BIOS.
      nope, still not working.

      I have actually shipped products that could be turned on by either a 20 digit licen$e code or by typing in my companies initials...so have some of you!

      --
      SLASHDOT: news for people who can't concentrate on work or have no life at all and got tired of yelling back at the TV.
  5. Re:FreeiPods.com closing registration in Oct. !!! by eutychus_awakes · · Score: 2, Funny

    Does it come with a shift-key?

    --
    This sig is a test. If this had been an actual sig, you would be reading something quite a bit wittier than this now.
  6. Shift Key, Magic Marker, Bic Pens... by Anonymous Coward · · Score: 5, Insightful

    It's amazing how apt Leia's "the more you tighten your grip..." prediction is coming true for DRM: That DRM systems don't work.

    1. Re:Shift Key, Magic Marker, Bic Pens... by Anonymous Coward · · Score: 2, Insightful

      Bzzt. Nice try. DRM systems DO work. You find very few Joe Averages copying videotapes, due to Macrovision. Also, its very hard for one who doesn't want to take risks with fly-by-night Taiwanese firms to find a de-Macrovision device.

      Also, though DVD may be cracked, as well as FairPlay, there are absolutely no cracks for WMA, OpenMG, or other formats -- Sony and Microsoft have done their job well.

    2. Re:Shift Key, Magic Marker, Bic Pens... by LnxAddct · · Score: 2, Insightful

      I just think no one wants to use those formats. I don't believe I've *ever* seen a WMA or OpenMG file, although I know they exist. Just out of curiosity, anyone know how these formats encrypt or where I can get specs for it? Regardless, anyone with a decent sound setup can just loop the analog out back in and record, a little time consuming but it only needs to be done once to be enjoyed by millions.
      Regards,
      Steve
      P.S. Doesn't real claim intercompatibility with WMA? Not sure if they licensed it or reverse engineered it like they did with Apple.

    3. Re:Shift Key, Magic Marker, Bic Pens... by Deagol · · Score: 1

      What amazes me is that there have been no successful hacks against the CSS/DRM/whatever in DVD-Audio yet. At least none that I've come across on the 'net.

    4. Re:Shift Key, Magic Marker, Bic Pens... by Hatta · · Score: 3, Insightful

      Bzzt. Nice try. DRM systems DO work. You find very few Joe Averages copying videotapes, due to Macrovision. Also, its very hard for one who doesn't want to take risks with fly-by-night Taiwanese firms to find a de-Macrovision device.

      Thing is, in this digital age, it only takes one person to crack the DRM scheme once, and the unprotected content can be copied perfectly around the world.

      --
      Give me Classic Slashdot or give me death!
    5. Re:Shift Key, Magic Marker, Bic Pens... by tafinucane · · Score: 1

      The point is they work only only well enough to foil people trying to use them legitimately. People selling dvds in the Kmart parking lot were not stymied by any DRM system. The other message of the talk is there is money to be made by publishing in a format that can be used however the owner desires.

    6. Re:Shift Key, Magic Marker, Bic Pens... by Marimus · · Score: 1

      There is a large electronics chain in Australia, that sells a device for Macrovision removal, except its called a video stabiliser or something.

      Anyway, Joe Sixpack or whoever notices they can't copy a video, asks why, gets sold one of these (pretty cheap) devices, and is happy, no mention of Macrovision, no technical details, just plug it in, and away they go.

      What i'm trying to say, is that average people are bypassing Macrovision all the time, without even knowing what it is.

      --
      Umm, can I submit a response later?
    7. Re:Shift Key, Magic Marker, Bic Pens... by Kevin+DeGraaf · · Score: 1

      DRM systems DO work. You find very few Joe Averages copying videotapes, due to Macrovision.

      What do videotapes have to do with DRM? D is for Digital...

      --
      We have more to fear from the bungling of the incompetent than from the machinations of the wicked.
  7. Holy conspiracy theories by BobTheLawyer · · Score: 4, Insightful

    Jacobs' theory that the complaining Internet posters are motivated by making money from shorting SunnComm's stock is nonsense - it's very difficult to sell "short" (i.e. bet that a share goes down) when the share is obscure and rarely traded.

    A professional trader *might* be able to find someone willing to go "long" (take the other side of the bet) but it's pretty unlikely. Joe Public has no chance.

    1. Re:Holy conspiracy theories by tiocsti · · Score: 1

      This is simply not the case. You don't need to find a counterparty, this is the purpose of market makers. If there is no counterparty available, the market maker must take the other side of the position.

      Atleast, this is how it works in most markets. Nasdaq for sure, nyse is similar (although they use specialists, and not market makers). The BB exchange as market makers, and I believe they serve a function similar to that of nasdaq market makers, although i'm told they will frequently try to get out of honoring an ask...

      >>
      Jacobs' theory that the complaining Internet posters are motivated by making money from shorting SunnComm's stock is nonsense - it's very difficult to sell "short" (i.e. bet that a share goes down) when the share is obscure and rarely traded.

      A professional trader *might* be able to find someone willing to go "long" (take the other side of the bet) but it's pretty unlikely. Joe Public has no chance.

    2. Re:Holy conspiracy theories by jyoull · · Score: 3, Informative

      on NASDAQ there is no requirement that a trader take a position as counterparty. Pink sheets, good luck finding anyone to trade with.

      Listed stocks on the NYSE do have specialists who ensure order flow and who eat unwanted shares, as you state. This is not the case in NASDAQ.

      This reference will help explain things:
      Investopedia definition of market makers and specialists.

      The line you're looking for is the 4th "role" of an NYSE specialist, acting as "Principal".

      I disagree with the conclusion of the article that there is not much difference between a NASDAQ market maker and a NYSE specialist. The specialist is actually in control of the market for a stock, and in exchange for that monopoly, he is obligated to trade in the stock as necessary to keep things moving. A NASDAQ market maker is in open competition with other market makers and does not have a monopoly.

    3. Re:Holy conspiracy theories by tekunokurato · · Score: 1

      The damn company doesn't even have any damn current filings with the SEC, but as of a 2001 filing their were 100MM shares outstanding. By the stock's peak in late 2003 at over 40 cents a share, there could have been sufficiently more than that and could certainly have been short interest around. Not *easy*, but it's actually a pretty actively traded pink sheet, if you didn't know.

  8. It Has to be Said by Anonymous Coward · · Score: 0

    Elvis has left the building!

  9. Comment removed by account_deleted · · Score: 5, Insightful

    Comment removed based on user account deletion

  10. Focus people! FOCUS!!! by Ced_Ex · · Score: 3, Insightful

    This business doesn't seem to have any idea as to what it really wants to do. The CEO seems like the type of person that could be easily influenced by his surroundings.

    *CEO walking down street*
    "Hmm... I think I'll have a hot dog. Aren't they also called tube steaks? Steak! Maybe I'll run a steak restaurant. I'll need meat. But I need a butcher to cut it. Butcher shop..."

    This guy just doesn't have any focus. If he just stuck to one plan and worked at it, he'd actually have a legitimate business rather than a mirage.

    How on earth does a business that lives off shams stay afloat for so long?!?

    --
    Live forever, or die trying.
  11. Awesome? by sczimme · · Score: 1, Funny


    The story charts the awesome path SunnComm took from being an Elvis impersonator company

    Okay, stop right there. -10 points for using 'awesome' and 'Elvis impersonator' in the same sentence.

    Re: awesome: I do not think it means what you think it means.

    --
    I want to drag this out as long as possible. Bring me my protractor.
    1. Re:Awesome? by Anonymous Coward · · Score: 0

      I think you think wrongly.

      1 : expressive of awe 2: a) inspiring awe b) terrific, especially: extraordinary

      Merriam-Webster's definition

  12. ...brain hurts.... by genner · · Score: 2, Funny

    Did anyone else get the picture of a bunch of elvis impersonators standing around a board room coming up with the idea of shift key drm.

    1. Re:...brain hurts.... by Plural+of+Mongoose · · Score: 1

      I didn't think of that until you mentioned it - thanks a bunch, asshole.

      Holds down the shift key and re-reads the parent post, thus negating its' effect....

      --
      The last fucking thing you want is my undivided attention...
  13. Great pun! by CdBee · · Score: 1

    (Speaking of failed oil and gas exploration company Fan Energy (Quiet Tiger) - "They had no prospects before."

    On a more serious note, I'd say this story tells a lot about how much the board of a failing company can get away with in the interests of turning a profit. One of the many good reasons for becoming a Public company is to give greater oversight to the public over the company's actions in exchange for an influx of capital. It appears that Desert Wind/sunnComm came charging in with a lot of glitz (perhaps picked up in Vegas?) and very little substance, and the shareholders were completely suckered.

    I have considerable familiarity with the Whitby, Yorks location chosen by Dark Noise - I lived there for a while. It's a tiny backwater made famous by fishing, an ancient abbey, dracula and tourism..not somewhere likely to be host to an up-and-coming technology company.

    the register's interview seems to show Jacobs as an honest guy.. but someone's got to be held responsible for all this!

    --
    I have been a user for about 10 years. This ends Feb 2014. The site's been ruined. I'm off. Dice, FU
    1. Re:Great pun! by iii_rjm · · Score: 1
      you stated:...not somewhere likely to be host to an up-and-coming technology company.

      Why not? All you need is a fat pipe and good people

    2. Re:Great pun! by Anonymous Coward · · Score: 0

      Actually, to me Whitby is famous as the professional birthplace of Captain James 'Farking' Cook!

    3. Re:Great pun! by David+Gerard · · Score: 1

      Whitby? Right, that's it. We tell the goths and they're meat come October.

      --
      http://rocknerd.co.uk
  14. I'd say it failed... by el-spectre · · Score: 4, Funny

    given that I'm listening to a mp3 rip of Velvet Revolver right now...

    --
    "Faith: Belief without evidence in what is told by one who speaks without knowledge, of things without parallel." - A.B.
    1. Re:I'd say it failed... by Anonymous Coward · · Score: 1, Insightful

      I'm listening to a mp3 rip of Velvet Revolver

      Well, the DRM may have failed, but the marketing machine certainly won.

      Velvet Revolver is about as far from good music as you can get.

    2. Re:I'd say it failed... by el-spectre · · Score: 0, Flamebait

      Hmm? A 'your music sucks' troll isn't very impressive... try again

      --
      "Faith: Belief without evidence in what is told by one who speaks without knowledge, of things without parallel." - A.B.
  15. "protection" by latroM · · Score: 2, Interesting

    CD protection technology almost out of thin air...

    From whom does this "protection" "protect" the CD?

  16. SunnComm have responded by doodlelogic · · Score: 4, Insightful

    And they are not happy.

    I don't know what American libel laws are like, but here in Britain, what was said about the Register's journalistic practices would, if unprovable, cause SunnComm some trouble...

    'Its funny. No one in the legitimate news community would touch the OurStreet dirt package with a 10-foot pole. Theyve been trying to find such a dupe for a year. Our Oregon friend from OurStreet must be jumping up and down with glee that finally he found his "patsy."'

    ' Mr. Vance proceeded to mischaracterize the source purposely in the article even after being told otherwise. In other words, Mr. Vance purposely made a decision to carry the water for OurStreet.Com even after knowing of the possibility that his source had lied to him about his standing.'

    'he didnt bother to fact-check his single main source'

    Needless to say, from a regular reader of the Register's perspective, these allegations seem extreme. However, I must say, the SunnComm director is very reassuring: "SunnComm is NOT a get rich quick scheme" - a Nigerian friend of mine told me the same thing the other week.

    1. Re:SunnComm have responded by Anonymous Coward · · Score: 0


      Dude, the Register is a tabloid of the worst sort.

      They are certainly not in the "legitimate news community".

    2. Re:SunnComm have responded by Anonymous Coward · · Score: 0

      I like their response. It's supposed to be an "Ask the President" question posted by someone on their web site, but it sure reads like the president is asking himself his own question.

    3. Re:SunnComm have responded by kmmatthews · · Score: 2, Informative

      HAHA, thier reply makes for a more amusing story than the original, with classics like "The author did just what Dan Rather and CBS did when they took the bogus paperwork from Lt. Col. whathisname." and "jumping up and down with glee that finally he found his "patsy.""

      --
      feh. stuff.
    4. Re:SunnComm have responded by radish · · Score: 1

      Ignore the junk about El Reg - check out the rest of that page. Some of those "Questions" are so posed it's hysterical. I mean..."my wife was trying to copy some CDs but couldn't because of this tech. When I told her we had a ton of cash invested in the company she became very interested". I mean....

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

    5. Re:SunnComm have responded by griffjon · · Score: 1

      you missed the best part of that quote:

      Theyll be more on this.

      Uh, sir? Don't you mean, there'll, as in, "there will"? Just checking.

      --
      Returned Peace Corps IT Volunteer
    6. Re:SunnComm have responded by csteinle · · Score: 1
      Dude, the Register is a tabloid of the worst sort.

      Have you ever read a British tabloid? The Reg is not even in the same ballpark.
    7. Re:SunnComm have responded by Anonymous Coward · · Score: 0

      This was the best comment from a previous question. Q: Since you have yet to answer my last email, Im beginning to think this company is a scam. How is it that emails of no consequence are answered before mine? Why is the stock crashing? Can I please get my questions answered!(8/13/2004 1:32:37 PM)
      A: Hi Jim, The stock isnt "crashing." SunnComm is NOT a get rich quick scheme, but a company who must build relationships with some of the largest entertainment companies in the world in order to succeed. What IS important to us is licensing more record labels for the use of MediaMax, developing improved products that will help SunnComm remain the market leader in our business, and increasing revenues. Sorry, but all emails cant be answered...especially questions regarding the comings and going of SunnComms price per share. Expect more ups and downs as the company grows through this stage. With market conditions the way they are, the companys share price is simply beyond our control and in my opinion has absolutely nothing to do with our true value. Hopefully, as we progress, our value will fall more in line with both what I believe is our true present and future reality. Everyone at SunnComm is doing their part in making our business plan a success. (Its a little late to call the company a scam. We have real customers, real products, and real revenue. The time to call us a scam was back in the days our products were in development. If you think these days are tough, you should have been around during the time before we had sold our products to anyone (-: Best regards, Peter

    8. Re:SunnComm have responded by suwain_2 · · Score: 1

      I don't know what American libel laws are like, but here in Britain, what was said about the Register's journalistic practices would, if unprovable, cause SunnComm some trouble...

      I'm American, not British, but I've read of several British libel cases. It seems to me (being neither a lawyer nor British, mind you) that Britain places the burden of proof on the defendant: "Prove that what you said was true, or you're guilty." On the other hand, in America, they have to prove that what you said was untrue for you to get convicted.

      --
      ________________________________________________
      suwain_2 :: quality slashdot p
    9. Re:SunnComm have responded by mod_parent_down · · Score: 1
      and then of course...

      Lastly, we are concerned about our falling pps. We are on the threshold of dynamic growth and our earnings potential appears to be skyrocketing however our pps is lower now than when we were in the development stage and not earning a dime in revenue, why are we taking such a beating?

      "No, no, Mr Emporer, I love the new clothing line. Elegant yet sanguine. I just wonder when it'll catch on more with the locals? Perhaps we're just surrounded by fools?"

  17. DRM? by The-Bus · · Score: 4, Interesting

    I have yet to find any DRM which (even on Windows!) can circumvent the following:

    1. Turn off auto-run on all CD drives.
    2. While the computer is off, put in a CD in the drive.
    3. Upon boot, retrieve the music you paid for using a program like EAC.

    Most DRM relies on #1 to begin with.

    Now once Longhorn comes about, that's a different story (for Windows users).

    --

    Small potatoes make the steak look bigger.

    1. Re:DRM? by Malc · · Score: 4, Informative

      And for those who want to disable auto run in the most effective manner, toggle the AutoRun REG_DWORD value to 0 in this key:

      HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Serv ic es\Cdrom

      Then reboot.

    2. Re:DRM? by Anonymous Coward · · Score: 0
      Remember the day (think it was back in 98), where the ordinary user could change Autorun without hacking the Registry.

      Looking forward to further lock-downs in future editions of Windows!

    3. Re:DRM? by csteinle · · Score: 2, Informative

      What you want is TweakUI

    4. Re:DRM? by Tim+C · · Score: 1

      Right click on the drive in My Computer, choose properties, choose Autoplay, disable it for each type. That'll switch it off for everything but "pure data" CDs. For them, either use TweakUI as another poster mentions, or hold down the shift key when inserting the disk.

      Lock-down? Removing access to a setting from the GUI is a lock-down? What's gnome doing then?

    5. Re:DRM? by VocabularyNazi · · Score: 1
      [snip] What's gnome doing then?
      a very poor imitation of KDE
      --
      I will not be using Plan 9 in the creation of weapons of mass destruction to be used by nations other than the US.
  18. Peter Jacobs is a better man than I by Petersko · · Score: 1

    After reading the related article "SunnComm CEO demands to be called a laughing stock", I'd have told the caller from the Register to go fuck themselves.

  19. Maybe ... by Udo+Schmitz · · Score: 0, Troll

    Maybe they should merge with SCO ...

  20. Re:Focus people! FOCUS!!! by Agilis · · Score: 1

    Companies that seem to us totally mismanaged, drowning in red, and should have failed years ago stay afloat alot of times because no one's gotten around to sink them.

    It's much like a small clothing retailer I worked briefly at in NYC 3 years ago, the turnover was horrible, unsellable inventory was piling up, collections groups had been holding shipments constantly until the outstanding balances are paid, the company credibility was so bad that we'd have to fax copies of the checks we write at the end of the week (for invoices 3-6 months past due) to prove we've written the checks (that we don't mail for a few days after anyways). Heck, the ultilities didn't get paid until they threatened (as in guy with cutters literally stands next to the wires) to disconnect us.

    By all reasonings of business, accounting, and logic, we're looking at a dead turkey here. However, it's still in business to this day, still generating revenue (not really profit). My firm belief is that it'd take a big claims lawsuit from a bunch of creditors to force this company into bankruptcy. And until that day comes, it'll still flounder around.

  21. DRM? by Anonymous Coward · · Score: 1, Funny

    I'm such a gaming nerd. The first thing I thought when I read that was "Dice Roll Modifier?"

  22. I agree with the troll, sorta by SatanicPuppy · · Score: 1

    That article in no way shows Suncomm to be a success at anything but pumping its stock prices. Their parent company was actually BANNED from selling stock by the SEC, so they bought up a company that sells floppy disks (in 2001!), except the company doesn't ACTUALLY sell floppy disks, they just have all the equipment, so they could if they wanted to. They were, however publicly traded, yadda yadda.

    It's a big joke. Think the poster may have gotten a bit overzealous.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  23. Re:Focus people! FOCUS!!! by Ced_Ex · · Score: 1

    But what I want to know is how does everyone get paid, how do the bills get paid, where does revenue come in? Lastly, why aren't creditors knocking down your door with a ram?

    If you can answer those questions, we should get together and talk some business. :)

    --
    Live forever, or die trying.
  24. Re:Focus people! FOCUS!!! by Anonymous Coward · · Score: 0

    "Hmm... I think I'll have a hot dog. Aren't they also called tube steaks? Steak! Maybe I'll run a steak restaurant. I'll need meat. But I need a butcher to cut it. Butcher shop..."

    Yeah. I once had a dog that seemed to think a lot like that. This CEO doesn't wag his tail when you pet him, does he?

  25. Re:Not About DRM... by bombadillo · · Score: 1

    I have seen a lot of this in the software industry. From Fortune 500 to small start-ups. After a while I have to wonder if a good chunk of the industry is just a pyramid scam.

  26. You still can't copy the cd by mzkhadir · · Score: 1

    I have tried the shift key fix on the Christopher Lawrence cd, it stops the autoplay which doesn't install the program, but you still can't copy the cd.

    1. Re:You still can't copy the cd by kmmatthews · · Score: 1

      I think if you use software that ignores the "copy protect flag" (e.g. not windows media player) that you won't have too much trouble.

      If you do continue to have trouble, email me - I'll go out and buy it, just to figure out a way around the DRM. "Fuck teh RIAA."

      --
      feh. stuff.
    2. Re:You still can't copy the cd by Anonymous Coward · · Score: 1, Informative

      If it used the same DRM as the Velvet Revolver cd you'll likely need to disable a driver that the cd installed - they modify the install date so it is harder to find. Google 'Velvet Revolver DRM' or 'Velvet Revolver copy protection' and you'll quickly find steps to circumvent.

  27. Hey by Tablizer · · Score: 1

    stop bashing Elvis impersonators. At least they don't snoop and gum up media technology usage.

  28. Company's disclaimer vanishes in a Flash by AndroidCat · · Score: 1
    The first time I entered their site, I got a long disclaimer about how they weren't reporting in an open procedure and investing in their stock was extra risky and you have understood and agreed to this [click here].

    It was in Flash so I couldn't copy/paste the text or even the graphic. The next time I entered, to read it closer, it never appeared, so obviously they're setting a cookie. I'm too lazy to delete the cookie, and figure out a quick way of copy/pasting the text for review here. Anyone have any bright ideas? (Maybe holding down the shift-key? :)

    --
    One line blog. I hear that they're called Twitters now.
    1. Re:Company's disclaimer vanishes in a Flash by Anonymous Coward · · Score: 0

      Delete thier cookie, look at the page source, locate the swf file and save that separately. You can also get an older browser (i.e. netscape 3) DO NOT install the flash plugin, it will then simply ask you if you want to save it to disk. You can then view it at your leisure w/ Mozilla.

    2. Re:Company's disclaimer vanishes in a Flash by fdiskne1 · · Score: 3, Informative

      Here it is:

      Important Notice to Sunncomm Shareholders and Prospective Shareholders

      SunnComm International, Inc. is a Phoenix, AZ company whose stock is publicly traded in the Over-the-Counter (OTC) market under the symbol SCMI. Our 4-year old company is currently in the development stage of its life cycle and, to date, has only just begun earning revenues from sales of its CD copy magement products.

      It is the intention of management to remain a non-reporting company listed on the "The Pink Sheets" until such time as the company reports significant sales of its technology. It is within the corporation's legal rights to elect this option. However, this means that you, the investor or interest-holder, will not be afforded public access to regular company audits and therefore you must solely rely on the company's press releases, news stories, or other publicly available information.

      Not having access to audit detail or other significant reporting dynamics can put SunnComm shareholders or interest-holders, at a significant disadvantage from a risk standpoint. Due to SunnComm's current, legal, non-disclosure status, your investment in SunnComm may carry with it an even higher degree of risk than that of other publicly traded companies which are currently fully reporting.

      Because of our non-reporting status, SunnComm's management feels you need to understand these very important facts prior to making a decision to invest in the company's shares, and you should also be totally aware that you run the risk of losing your entire investment should you make the decision to purchaseshares in SunnComm.

      If you have additinal questions regarding this notice or anything you may read on SunnComm's website, we urge you to contact the company directly.

      Thank you for giving me this moment of your time. Please click the button below to acknowledge reading the above and to access The SunnComm Website.

      Thanks for stopping by,

      [signed by Peter H. Jacobs]

      There is an html form button below that reads "I have read the above statement, take me to SunnComm International".

      In other words, you will believe what we tell you and if you buy our stock, tough noogies!

      --
      But why is the rum gone?
    3. Re:Company's disclaimer vanishes in a Flash by AndroidCat · · Score: 1

      Thanks! It's even worse than I remembered from a quick scan. Just this alone would make me want to Run Away, Very Very Fast.

      --
      One line blog. I hear that they're called Twitters now.
  29. Going public via a reverse merger by Animats · · Score: 3, Informative
    Going public via a reverse merger is not that uncommon. It's usually loser companies that do it.

    A typical comment on reverse mergers: "It's a perfect setup for a 'pump and dump' stock scam. Take a stock that has been trading for pennies, merge it into a business that has at least the facade of respectability and a presence in a market that is perceived as hot, hype like hell, sell off as many of your shares as possible, and make a run for the border before the price drops like a rock. There have been enough of these to give the whole approach a dubious aura."

    A reverse merger, unlike an initial public offering, doesn't raise any money for the company. It costs money, and at the end, you have a publicly traded stock nobody cares about. Which you then have to hype. So they are an inherently suspicious transaction.

    Here's an example of a reverse merger involving a company claiming to be engaged in gold mining, biotech, and casino gambling. Reverse mergers tend to be at that level of flakeyness.

    1. Re:Going public via a reverse merger by Elwood+P+Dowd · · Score: 1

      Reverse mergers tend to be at that level of flakeyness.

      Yes. And, occasionally, legitimate companies will choose to do it. It can be a good way to get listed and avoid the peaks & valleys of an IPO. Right? I can't recall any totally legit reverse mergers off the top of my head, but I can recall recalling one :)

      --

      There are no trails. There are no trees out here.
    2. Re:Going public via a reverse merger by Mignon · · Score: 1
      Going public via a reverse merger is not that uncommon. It's usually loser companies that do it.

      Reminds me of this recent Dilbert comic.

  30. Re:Not About DRM... by Brandybuck · · Score: 1

    I few years ago I wouldn't have believed it. But the megaeurocorp that bought out my past employer has made me change my mind. I swear they're literally in the business of being in business. We could be selling chewing gum and they would be just as happy.

    But this isn't "business" as a group that's doing this. Only corporate business. Private businesses aren't. When you product isn't a stock price, what you do product has much higher quality.

    --
    Don't blame me, I didn't vote for either of them!
  31. Why companies speak through prof. PR reps by mcmonkey · · Score: 4, Funny
    "I came into the company like Harvey Keitel came into Pulp Fiction - to fix the deal," Jacobs said.

    Um...didn't Harvey Keitel come into Pulp Fiction to hide the bodies and help the gangsters get away with the loot?

  32. Re:Not About DRM... by MindStalker · · Score: 2, Funny

    Yes, but the article is 5 pages long. Do you really expect the average slashdotter to get through the first 2 paragraphs.

  33. Re:Focus people! FOCUS!!! by Anonymous Coward · · Score: 0
    And until that day comes, it'll still flounder around.

    Sort of like SCO then.

  34. DRMs should not be by Quebec · · Score: 1

    What would have happened to Scratch music if LPs at the time that it was popular had any DRM on them?

    What other kind of Art Genre was lost in the void because of MacroVision, DVDcss and other DRMs?

    DRMs are false solutions to false problems and it should be illegal to use it over any cultural content.

    1. Re:DRMs should not be by Anonymous Coward · · Score: 0

      Sounds like a good topic for a series of flash cartoons.

  35. I'm confused by the story title... by Lethyos · · Score: 1

    Wouldn't the success of DRM be a bomb or would bombs be necessary in the advent of successful DRM?

    --
    Why bother.
  36. Re:Focus people! FOCUS!!! by AndroidCat · · Score: 1

    Ewww! Don't touch that CEO, you don't know where he's been!

    --
    One line blog. I hear that they're called Twitters now.
  37. when will it end? by moro_666 · · Score: 1

    "next, big DRM success", another BS moneyriser talking big BS about creating copyright protection on media that can't be protected.

    if you create a CD that should play in a normal CD player, you can't protect it from being copied.

    if a normal cd drive can read it, then a linux box can read it per se, one user can rip the album on his damn good lookin debian box and share it out on gnutella or bittorrent. after 30 days the file has been multiplying like bacteria and there is no stopping it.

    when will people finally realize that it's just an endless waste of money trying to create a "protection system that doesn't really work unless applied on a windows machine and the shift key isn't held down"..........

    --

    I'd tell you the chances of this story being a dupe, but you wouldn't like it.
    1. Re:when will it end? by Anonymous Coward · · Score: 0

      They'll realize when everyone has a .rar file of every album in existence. Depends on bandwidth and disk capacity improvements

    2. Re:when will it end? by Agilis · · Score: 1

      when the same people realize the waste of magic pills used in conjunction with a proper diet, excercise, and health consultation will give them rock hard abs and longer life all for $49.99 a bottle!

      So, no.

  38. Re:Not About DRM... by geomon · · Score: 1, Insightful

    This is really an article about corporate predators and the nature of Business As Usual (TM).

    WHINE ALERT!!!!

    And what would you have done in his place? Folded the company?

    What many of the posters on this thread fail to realize is that this guy, and thousands of CEOs like him, have a FIDUCIARY responsibility to their shareholders to return value. That is how capital markets work. If they fail to do their jobs, they will be terminated. If they are negligent in carrying out their duties, they will be sued.

    These people are tasked with doing everything within the bounds of the law to return value to the shareholder.

    Your 401K wouldn't be worth a dime if it weren't for them.

    Unfortunately, not all of them operate above the law. That's what makes them such easy targets for anti-capitalists.

    --
    "Rocky Rococo, at your cervix!"
  39. Re:Focus people! FOCUS!!! by Brandybuck · · Score: 1

    If they're anything like a small retail shop I once tried to collect from, it's because they're a corporation. Get a judgement against the proprietary and he shifts his assets to the corporation. Get a judgement against the corporation and the proprietary gets a huge bonus. If you're only trying to collect a few thousand, it's not worth taking it to a higher court to stop the shell game. You eventually settle for fifty cents on the dollar, close the books, and place them on your blacklist. In the meantime they've found another supplier.

    I've personally collected judgements against a state government, but never once have I ever collected against a corporation. I'm no longer in business, but if I were my policy would be cash up front for corporations.

    --
    Don't blame me, I didn't vote for either of them!
  40. Re:Focus people! FOCUS!!! by Agilis · · Score: 2, Interesting

    Well it breaks down like this for my store example, milelage may vary depending on industry and size.

    The stores do generate revenue through selling inventory. It's not clearing the shelves, but every day a certain amount of goods are sold, and the money first goes to the employee salaries, 'cause without them we might as well pack up now.

    Now if you have no product, you'd have to get outside investment (read: suckers) to keep you afloat. Or you buy/sell parts of businesses.

    The really big reason why the creditors don't ram your door down probably comes down to the managers negotiation skills, and power relationships.

    The owner/manager I worked for had a heck of a sharp tongue and could deal with all sorts of angry collections people, if he decided to actually take their calls through the secretary filter. Small suppliers need every account they can get and he really takes advantage of their lack of power
    Okay fine, if you want, you can bring in the lawyers. But that'll take months to go through the courts, and alot of times the wholesaler just doesn't want to bother and will settle for a fraction of the bill. The business has had time to save up some cash to pay off a settlement so it's clear then.
    Now, if you're a large important supplier with hot products, say, Nike, you'll always get paid. Power, again.

    This is probably why collection agencies are actually very useful to wholesalers, having 20 suppliers bound to not ship things to you if you get too far behind on the payments gathers up some negotiation power back to the suppliers.

  41. Re:Not About DRM... by Gilmoure · · Score: 1

    Hey, it's the Reg. They have lots of those funny 'English' bits in there. Makes it sound like Monty Python.

    --
    I drank what? -- Socrates
  42. Shills are great.! by paul99se · · Score: 2, Funny
    From http://www.sunncomm.com/asktheprez/asktheprez.asp


    Q: Peter,
    Last weekend my wife was copying CDs from a friend. She was successful on all of her choices except for Afterglow by Sara M. She did not realize that we were invested in the company that prevented her from burning that CD. After I told her that we had a large position in Sunncomm, she was excited about the technology.
    Peter, when will the shareholders be rewarded for their patients with Sunncomm? (9/7/2004 8:44:35 AM)

    A: Hey, wait a minute. Thats a "when will the share price go up" question in disguise. I dont know for certain, but I believe that as the company continues to add new business and focuses on improving our technology, our value in the marketplace will continue to increase overall. We are working on making it a great year. Lets see how it goes.

    Best regards,

    Peter


    Peter, we the countless masses love your stupendously powerful DRM! We cannot help but spontaneously comment on your awesomeness and the fantastic potential of your company!

    Here's to double digit (cents) per share by the end of the year!

    Go team go!
  43. Sunncomm's answer to the Register Article by Anonymous Coward · · Score: 0
    from http://www.sunncomm.com/asktheprez/asktheprez.asp :

    A: Dear JC,

    My decision to spend several hours on the phone with Mr. Vance fro The Register resulted in the story about SunnComm moving from "hatchet job" to "knife-wound."

    While the author fact-checked all of the information I gave him, he didnt bother to fact-check his single main source and chose instead to mischaracterize the source/bashing organization as "investor-shareholders." I told the author that the person with whom he was corresponding was, in fact, not an "investor" as he characterized him and that SunnComm has never, NEVER been served with ANY complaint from ANY shareholder since I came to SunnComm in 2000.

    The author did just what Dan Rather and CBS did when they took the bogus paperwork from Lt. Col. whathisname. They ignored the motives of the source. Worse, Mr. Vance proceeded to mischaracterize the source purposely in the article even after being told otherwise. In other words, Mr. Vance purposely made a decision to carry the water for OurStreet.Com even after knowing of the possibility that his source had lied to him about his standing.

    The story is inaccurate on so many levels that I will go over it point by point and publish the results on our website as soon as its done.

    Ill also send a copy to Mr. Vance and ask that he investigate and, where appropriate, retract his mis-statements.

    Its funny. No one in the legitimate news community would touch the OurStreet dirt package with a 10-foot pole. Theyve been trying to find such a dupe for a year. Our Oregon friend from OurStreet must be jumping up and down with glee that finally he found his "patsy."

    Thanks for writing. Theyll be more on this.

    pj

  44. Re:Not About DRM... by Grishnakh · · Score: 1

    And what would you have done in his place? Folded the company?

    What many of the posters on this thread fail to realize is that this guy, and thousands of CEOs like him, have a FIDUCIARY responsibility to their shareholders to return value. That is how capital markets work. If they fail to do their jobs, they will be terminated. If they are negligent in carrying out their duties, they will be sued.


    What's wrong here is that there is no honor in this type of employment. If I were in his place, and found that I could not get my company to do anything worthwhile, such as produce quality products, sell them, and improve the world somehow, then I would keep my honor and resign my position.

    The problem with western society, at least in business, is that there is no honor at all, and corporate executives are perfectly happy to do anything they can to make money, no matter how unethical it is, as long as they don't get caught and go to prison. Some skirt along the edges of the law, some actually go beyond and do something illegal (Enron, etc.), but it's all the same. But what's worse is that everyone else defends their unethical actions, with BS terms like "fiduciary responsibility".

    A society run this way does not have long-term viability, and is not a place that people with ethics and honor will want to live in.

  45. Changed their ticker by fdiskne1 · · Score: 3, Funny

    Don't forget that Sunncomm also changed their ticker symbol. When the Princeton student lawsuit was filed, their ticker symbol was STEH. Since then, they've changed their symbol to the more appropriate SCMI.

    If you don't get it, pronounce it.

    --
    But why is the rum gone?
  46. Re:Not About DRM... by geomon · · Score: 1

    What's wrong here is that there is no honor in this type of employment.

    In your opinion....

    If I were in his place, and found that I could not get my company to do anything worthwhile, such as produce quality products, sell them, and improve the world somehow, then I would keep my honor and resign my position.

    And leave hundreds of innocent investors holding the bag?

    Great. I'm glad you don't run a company.

    The problem with western society,

    Here we go.....

    at least in business, is that there is no honor at all, and corporate executives are perfectly happy to do anything they can to make money,

    BECAUSE IT IS THEIR JOB!!!!

    Cripes, man! Here's your statement reformatted:

    "..and computer programmers are perfectly happy to do anything they can to write code..."

    Does that sound as bad with YOUR profession in it?

    no matter how unethical it is,

    Now you are inserting your own impressions. What this guy did, as far as is evident from the Register's article, is legal and ethical.

    as long as they don't get caught and go to prison.

    Now you are implying that what he did is illegal.

    You've just introduced a "non-fact" into the argument.

    Congratulations on your smear job.

    --
    "Rocky Rococo, at your cervix!"
  47. Re:Not About DRM... by Anonymous Coward · · Score: 0

    What makes them such easy targets for us critics of capitalism (who may sometimes *be* capitalists) are legion:

    Business as Usual may be the official right way for capital markets, but Corporate Darwinism makes for an unpleasant life. Most people don't want wealth qua wealth, they want wealth as a means to a pleasant life.

    An incorporated entity's LEGAL responsibility to act in the best interests of society supercedes its FIDUCIARY responsibility to "return value". If they /fail/ to act like decent human beings in the course of their duties, they will also be sued.

    I have to wonder, is there some reason you *want* to live in a world of mercenaries? Or are you just too faithful to question Holy Laissez-Faire?

  48. Re:Focus people! FOCUS!!! by Ced_Ex · · Score: 1

    1. Agilis and Ced_Ex talk business
    2. ???
    3. PROFIT!!!!

    --
    Live forever, or die trying.
  49. [applauds] by Anonymous Coward · · Score: 2, Insightful

    Mod parent up.

    Couldn't have said it better myself. If your responsibility is to make money, by hook or by crook, you're living a perverted form of capitalism. Capitalism is supposed to reward people for innovating and producing--not to reward people who pretend to produce and do it well. If your real goal is innovation, you will make your money.

  50. Looks like Macrovision will have one soon... by djaj · · Score: 3, Informative

    Check out their report on Macrovision CDS-300 version 7 beta.

    --

    Your mileage may vary, but mine is constant.

  51. Bubble gum by Skiron · · Score: 1

    After reading that, you can see what SCO are up to. There is _NO_ actual product (or sales)... just a string of purchases/deals/shares (were does the real money come from?) to keep the share price up and cause investment to the coffers - all electronic, of course - no 'real paper money' to actually have in yer wallet.

    Bubble gum money - non-existant.

  52. Point, Aim, Blurt the Truth by Anonymous Coward · · Score: 0

    The Register tends to dismiss DRM technology as a type of pointless CD cancer that will stop people from enjoying the free exchange of culture they've come to expect. ...
    "I came into the company like Harvey Keitel came into Pulp Fiction - to fix the deal," Jacobs said.


    Wow! In this election time of spin, the short sweet truth is like a punch.

  53. Re:Not About DRM... by ArghBlarg · · Score: 1

    "..and computer programmers are perfectly happy to do anything they can to write code..."

    Does that sound as bad with YOUR profession in it?

    Yes, it *does* sound as bad with my profession in it. I do believe that programmers who will do "anything they can to write code" are dishonourable. Honourable programmers should refuse to write viruses, spyware, trojans or pr0n-diallers for their employers; likewise, CEOs, CTOs and other executives should refuse to do unethical/illegal things, even if they would improve short-term stock value.

    I think the original poster was trying to say that "fiduciary responsibility" is not a valid ethical defense. Someone telling you it's your job to make money at all costs does not magically make any money-making action, on your part, ethical.

    --
    ERROR 144 - REBOOT ?
  54. Re:Not About DRM... by swb · · Score: 3, Insightful

    That's what scares me the most about "business" anymore. It's no longer about wanting to run an organization, create or sell a compelling product. It's all about finding and using gimmicks to ultimately make yourself wealthy, whether those gimmicks are patents, copyrights, or semi-fraudulent business practices.

    I think a lot of our economy is built this way, and I think that it's largely what they've been teaching in business schools -- outsource everything but your core marketing staff. It makes you a more "pure" businessman.

  55. Re:Not About DRM... by Grishnakh · · Score: 4, Interesting

    So if you live in a country where it's legal to torture and murder certain people, and your employer tells you to do so, would you do it? Sounds like you would.

    Legal doesn't mean ethical.

    I don't care what someone's "job" is, if their job requires them to do something unethical, then their only way of not being complete scum is to resign their job. The investors would be better off losing their money, so they'll learn not to invest in stupid scams again. Rewarding this behavior does not result in a healthy society.

  56. Re:Not About DRM... by geomon · · Score: 1

    ...but Corporate Darwinism makes for an unpleasant life.

    More unpleasant than scraping out an existence on an unfertile piece of land somewhere in sub-Saharan Africa?

    Most people don't want wealth qua wealth, they want wealth as a means to a pleasant life.

    Thanks for speaking for 'most' people.

    Most people want wealth as a means to a pleasant life until they amass wealth. Their views change at a certain financial tipping point.

    I have to wonder, is there some reason you *want* to live in a world of mercenaries?

    If you mean financial mercenaries, then yes there is a reason.

    Financial mercenaries are working to lower costs to drive up profits. Because there are financial mercenaries in the world we have a just-in-time inventory system, instead of a just-in-case inventory system. That means lower costs, lower prices, and more jobs.

    Because we have a system that encourages financial mercenaries to abound, we have financial institutions who spread cash around to get a higher return on investment. That ensures that risky investments have a chance to get funding, instead of the way things USED to be done (pre-1980).

    Because of financial mercenaries, I have a wealth of choice. I walk through the aisles of the local hardware megamart and can select from dozens of different items, not just the few that were available to the middle- and lower-class just 20 years ago.

    Or are you just too faithful to question Holy Laissez-Faire?

    You bet!

    And when you find a laissez faire system, you'll let me know, won't you?

    --
    "Rocky Rococo, at your cervix!"
  57. Re:Not About DRM... by geomon · · Score: 1

    ...write viruses, spyware, trojans or pr0n-diallers for their employers

    Of course, this line was started with the impression that I advocated illegal activities of any kind.

    Read the parent before banging your chest.

    I think the original poster was trying to say that "fiduciary responsibility" is not a valid ethical defense.

    For what? Returning value to investors?

    Great. Send me your money. I will only do what YOU consider ethical with it.

    And you will probably lose it all in a year.

    --
    "Rocky Rococo, at your cervix!"
  58. Re:Not About DRM... by JerkBoB · · Score: 1

    I swear they're literally in the business of being in business. We could be selling chewing gum and they would be just as happy.

    When it comes down to it, they have a choice: Work for someone else, or run their own business. If their business gives them a nice, fat, steady paycheck, they don't care what they're selling! Being "in the business of being in business" isn't as sexy as maybe running a Fortune 500, but it sure beats working for someone else who just wants you to help them buy that Lexus and inground pool.

    --
    A host is a host from coast to coast...
    Unless it's down, or slow, or fails to POST!
  59. catastrophic success by at_slashdot · · Score: 1


    Maybe a catastrophic success....

    --
    "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
  60. Re:Not About DRM... by geomon · · Score: 1

    So if you live in a country where it's legal to torture and murder certain people,..

    Right.

    Murder and torture.

    Sure.

    When you are in a position to make money for someone other than yourself, re-read my post to see if you feel differently on your ethical responsibilities.

    After all, the employees who depend on the paychecks from their jobs will appreciate the fact that you will not do something you feel is unethical to keep food on their table.

    And the pensioner who relies on the investment in your company to keep their medication filled will appreciate how you shunned doing a financial transaction because you felt it was "unethical".

    --
    "Rocky Rococo, at your cervix!"
  61. The nature of complexity... by Anonymous Coward · · Score: 0

    The nature of complexity is that it is not so much about the doing of things, it is about the MANAGEMENT of the doing of things. Thus the big money is made by the management, not the artists or workers. Thus America makes its biggest bucks on management expertise (labelled banking, investment, marketing, consulting, security, and insurance). Thus most of your DNA is not for making protein, but for regulating (turning on and off the production and use of that protein).

    Products are incidental. Services are incidental. Why sell products--why produce DRM that is a little harder to defeat--when your real goal has never been to sell a product anyways? The real goal is to sell a company (read: sell shares). That's what the article shows us.

    Frankly, it's a little scary. But that's how things get done these days. How much of our economy, I wonder, is built this way, lacking foundation?


    It only LOOKS like it lacks a foundation. The creating of motivation and legal structures IS in fact the foundation for the "real" work.

    When there is no "real" work, then all that "foundation" activity is PARASITIC. But parasites can evolve like anything else, and I'll bet more than one really useful public institution started out as a mere parasite sucking the blood off the working class.

  62. Sunncomm is for real by Anonymous Coward · · Score: 0

    Why is sunncomm the bad company? Because they make DRM? Judging by the track record, they do a good job with the product they make, at least after Jacobs took over.

    Sony spent over 20 million making hardware CD copy protection that can be defeated by a magic marker.

    Sunncomm spent 3 million making CD software copy protection that can (could) be defeated by the shift key.

    anonymous sunncomm developer

  63. Success story by dtfinch · · Score: 2, Insightful

    They made a fortune peddling their snake oil resulting from a minimal software development investment. If they don't lose it all in class action suits I'd consider it a success (for them).

  64. Moron by Anonymous Coward · · Score: 1, Interesting

    When you are in a position to make money for someone other than yourself, re-read my post to see if you feel differently on your ethical responsibilities.

    This was never about someone's "responsibility" to make money. It's about how that money gets made. People who invest their pension check in companies that don't even have a product have made a bad investment. You seem to be claiming that this guy is "just trying to make money for investors." Wrong. This guy is trying to do just well enough to attract more investors which means more money for him.

    Your amoral view of business is downright disturbing. "Make money by whatever means necessary." That's some evil stuff, man.

    1. Re:Moron by Grishnakh · · Score: 0, Troll

      Your amoral view of business is downright disturbing. "Make money by whatever means necessary." That's some evil stuff, man.

      I agree. He sounds like someone who'd fit in really well in the Mafia.

    2. Re:Moron by geomon · · Score: 1

      I agree. He sounds like someone who'd fit in really well in the Mafia.

      How nice.

      I disagree with you and now I am a muderer.

      I urge everyone to avoid an argument with this guy lest you be compared to Hitler.

      --
      "Rocky Rococo, at your cervix!"
    3. Re:Moron by geomon · · Score: 1

      This guy is trying to do just well enough to attract more investors which means more money for him.

      You have some evidence to support that allegation, or are you just a posturing moron?

      Oh, wait! You have nothing at stake in your opinion because you posted as a coward.

      Your amoral view of business is downright disturbing.

      Amoral?

      You are definately reading more into what I have written than is justified.

      Too bad you see making money as a BAD thing.

      See you on the welfare line.

      --
      "Rocky Rococo, at your cervix!"
    4. Re:Moron by geomon · · Score: 1

      Was it your Momma or Pappa who named you after a Pokemon, Geomon?

      My mom died of cancer earlier this year and my dad died 20 years ago. He was murdered by a guy who couldn't hold a job.

      --
      "Rocky Rococo, at your cervix!"
    5. Re:Moron by Anonymous Coward · · Score: 0

      Oh, wait! You have nothing at stake in your opinion because you posted as a coward.

      Was it your Momma or Pappa who named you after a Pokemon, Geomon?

      My mom died of cancer earlier this year and my dad died 20 years ago. He was murdered by a guy who couldn't hold a job.


      Can't actually answer the question....which one of your parents named you Geomon? Because you'd never post under anything but your real name...what with your concern over what others have "at stake" and all.

    6. Re:Moron by geomon · · Score: 1

      Can't actually answer the question...

      What an insensitive person you are. Have you no ethics or morals?

      My mom and dad are dead.

      Bringing them up and then badgering me about them hurts my feelings.

      --
      "Rocky Rococo, at your cervix!"
    7. Re:Moron by Anonymous Coward · · Score: 0

      What an insensitive person you are. Have you no ethics or morals?

      My mom and dad are dead.

      Bringing them up and then badgering me about them hurts my feelings.


      So you can't actually answer the question as asked "Was it your Mommy or Daddy who named you after a Pokemon Geomon?"

      How about this instead:

      Geomon is a lame name, which one of your dead parents hated you at birth to name you Geomon? Or did Nintendo cross your palm with silver so you'd change your name from whatever your parents called you to "Geomon"?

      Because not actually having the name "geomon" then whining about how words have value when tied to a name and not actually USING the name your parents gave you rather de-values your own words, don't ya think? Why do you hate the name your parents gave you so much that you are "geomon"?

    8. Re:Moron by geomon · · Score: 1

      So you can't actually answer the question as asked "Was it your Mommy or Daddy...

      You are a cruel and heartless person to keep invoking the name of my dead parents.

      Why do you want to keep hurting me?

      --
      "Rocky Rococo, at your cervix!"
    9. Re:Moron by Grishnakh · · Score: 1

      Maybe he's just pointing out what a hypocrite you are for degrading him for being anonymous, when you yourself haven't bothered to provide anyone your real name, SS#, and address so that we can verify your exact identity. Instead of simply admitting that you're a hypocrite, or at least making some sort of cogent argument about why your point about his non-use of a Slashdot account really matters in this debate, you're dragging your parents into this for some odd reason. You really should seek help.

    10. Re:Moron by Anonymous Coward · · Score: 0

      Maybe he's just pointing out what a hypocrite you are for degrading him for being anonymous,

      *ding* 1/2 correct.

      I'm pointing out Geomon is a whiney hyprocrite. But the AC Geomon commented on is not THIS little AC.

      Added bonus for the 'why are you picking on me, you are unethical' VS Geomon's unethical screed.

  65. Philips & the CD tradmark? by CrazyWingman · · Score: 2, Interesting

    Hey - does anyone know whatever happened to the rumor about Philips twisting arms over the use of the "CD-ROM" logo. I remember hearing that Philips had invented the CD and companies had to pay to put that little icon on the jewel case that says "CD-ROM". Philips was supposed to be looking in to not allowing people to put that logo on their CD if it was copy protected in a certain way, since the CD no longer complied to the spec. Anyone know anything about this?

    1. Re:Philips & the CD tradmark? by Anonymous Coward · · Score: 1, Informative

      Its true and it happened. At least here in the UK, some albums come on CDs (with the proper label), and some come on silvery discs that happen to play in CD players (with a similiar package but no logo). Nowhere on the package does it say CD, so no trademarks are being infringed. The patents on the original CD format have expired BTW.

      Stores can mix the two on their shelves as long as they refer to them as "albums" or "music" not "CDs" since that would imply that they all are actualy CDs. Most ppl don't notice tthe difference, maybe they think their car CD player is broken and buy a new one.

    2. Re:Philips & the CD tradmark? by Anonymous Coward · · Score: 0

      SunnComm CDs are compliant with the Sony/Phillips blue book "Enhanced CD" spec. There is nothing wrong with the way the CD is made. The protection is entirely software based (and always will be or it can't be used in the U.S.).

      The fact that it can be defeated by the shift key doesn't matter. Even 1% of the market is millions of dollars.

      anonymous sunncomm developer

    3. Re:Philips & the CD tradmark? by Captain_Chaos · · Score: 1

      Hey - does anyone know whatever happened to the rumor about Philips twisting arms over the use of the "CD-ROM" logo.

      I noticed recently that the latest Norah Jones album, which has copy prevention on it, does not have any Audio CD logo on it, not on the CD itself and not on the case. Personally I think it's pretty sick and borderline criminal of the record companies and record stores to sell these as if they were Audio CD's, with no warning whatsoever that they are not. I don't get the impression that many other people care or even are aware of it, though...

  66. Read on for more hilarity. by Bill,+Shooter+of+Bul · · Score: 1

    Check out the last five questions and answers on the same page! Get the fealing it came from the redundancy department of redundancy?

    --
    Well.. maybe. Or Maybe not. But Definitely not sort of.
  67. Re:Not About DRM... by Al+Dimond · · Score: 2, Insightful

    "Speculators may do no harm as bubbles on a steady stream of enterprise. But the position is serious when enterprise becomes the bubble on a whirlpool of speculation." - John Keynes (1936)

    (although he meant that in a macroeconomic sense and this is the case of one company, I think it's still apt.)

  68. Circumvention of an optional feature? by TWX · · Score: 1

    One of the first things that I did when I was playing with Windows Chicago betas was to disable auto loading of CD related stuff. It's bloody annoying. Every computer that I had running Windows thereafter (through Windows ME, after that I stopped using Windows for Linux) had autorun disabled on the CD-ROM drives.

    Oh no, I turned off an optional feature of the UI's shell! I'm going to Hell and going to be prosecuted for using a circumvention device!

    Suncomm needs to go perform impossible acts of anatomy upon themselves, and the music industry needs to follow suit. If they don't like the ease which data can be copied in raw form from CDs they're welcome to design a new media and new drive that they only control.

    --
    Do not look into laser with remaining eye.
    1. Re:Circumvention of an optional feature? by RyuuzakiTetsuya · · Score: 1

      I'm not saying that SunnComm's tech is sound. I'm just saying that in the technical sense, yes, it's use circumvents copy protection.

      --
      Non impediti ratione cogitationus.
  69. Re:Focus people! FOCUS!!! by Anonymous Coward · · Score: 0

    Why not ask these guys: http://www.sco.com/

  70. Re:Not About DRM... by mpcooke3 · · Score: 1

    Wow you're never going to get ahead with views like that.

    If theres anything I've learnt from watching the news recently it's that it's clearly wrong to torture people, plus it's also illegal here in the UK. But that is just a technicality.

    Fortunately our Home Secretary David Blunkett has explained this neat little trick for getting round the moral dilemma. You can out-source the actual torturing to americans thus gaining the benefit from torturing people whilst still holding the moral high ground.

    I think it's called "the third way".

  71. Re:Not About DRM... by Gentlewhisper · · Score: 1

    "These people are tasked with doing everything within the bounds of the law to return value to the shareholder."

    +3 insightful?

    Lemme add one more:

    "sometimes they even break the law(s) or buy their own law(s) to return value to the shareholder."

    there, it looks better now.

  72. A whiner whining about whining by Anonymous Coward · · Score: 0

    "And what would you have done in his place? Folded the company?"

    If the choice is between an immoral activity and folding, then yes, I'd fold the company. That's not even a contest.

    The fact that people like you excuse immoral and illegal activity under a hand-wave and "fiduciary responsibility" makes the world a less desirable place to live.

    Take a long hard look in the mirror, because you're the problem.

  73. You *are* a dense lad by Anonymous Coward · · Score: 0

    "More unpleasant than scraping out an existence on an unfertile piece of land somewhere in sub-Saharan Africa?"

    So in your world, we either (a) have corporate robber barons destroying any sembalance of morality and character or (b) living in squallor.

    Gee, my common sense tells me there is something in between those two extremes. My common sense also tells me you're full of shit.

  74. Amen by Anonymous Coward · · Score: 0

    They played the crap out of "slither", the album came out with DRM, and so it sold.

    But anybody with a brain downloaded the MP3's first and found out the album was absolute shit. Its horrible. Talk about a bunch of musicians that sold out. They really sold out. This album could be the worst album of the decade (so far).

  75. Yeah, well by Anonymous Coward · · Score: 0

    "anonymous sunncomm developer"

    Yeah, well, hope you get cancer.

  76. Sunncomm DRM? by surprise_audit · · Score: 1
    Some insiders within the industry say that SunnComm's DRM technology is far superior to that of MacroVision in that it allows for more customization into how many times a CD can be copied onto a PC or moved to a portable device.

    What I don't understand is how they can limit the number of copies. The vast majority of CD players are exactly that - players only, not writers. It's a read-only medium, so they can't be updating a copy count on the CD itself. They have to be assuming that you only ever use a single computer to play/copy the CD, so they can keep a copy count somewhere on disk, and don't ever take the disk to a different computer to copy it more times than allowed.

    Or have I missed something vital?? And how would the copy know that it hadn't been cloned??

  77. Re:Focus people! FOCUS!!! by Anonymous Coward · · Score: 0

    They get their money by printing shares. SunnComm has issued about 200M new shares since July 2004. If they issued them at an average price of 6 cents, that is $12M in just over a year. Where has that money gone to?

    That's why some companies chose to remain non-reporting. Investors assume that management are working for the benefit of shareholders, but often they find out too late that management have just been lining their own pockets (paying themselves large salaries, bonuses, conmsulting fees).

    A company can have a valid product and still be a scam. The scam is in deceiving the public into thinking the company is doing very well, enticing investors and creditors to invest/lend more.

    For all its hundreds of PRs talking about deals and breakthrough inventions, revenue to SunnComm in Q2 2004 was just $18K. A badly located used car yard would do more.

  78. Re:Not About DRM... by Anonymous Coward · · Score: 0
    That is how capital markets work.

    Surely you meant "capitalist markets"? I mean, it's not like you were just parroting lines and happened to transpose or drop a few letters here and there, you actually know what you're talking about!